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Pautas para el uso de marcas registradas
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class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem"></a><a tabindex="1">Para clientes</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/terms-of-service" role="menuitem">Términos de servicio para clientes</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/product-specific-terms" role="menuitem">Términos específicos de los productos</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/jurisdiction-specific-terms" role="menuitem">Términos específicos según la jurisdicción</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/dpa" role="menuitem">Acuerdo para el tratamiento de datos</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a 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role="menuitem"></a><a tabindex="2">Para partners</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/app-program-agreement" role="menuitem">Acuerdo del App Partner Program</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/solutions-partner-program-agreement" role="menuitem">Acuerdo del Solutions Partner Program</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/marketing-affiliate-program-agreement" role="menuitem">Acuerdo del Programa de Empresas Filiales de Marketing</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/startups-partner-agreement" role="menuitem">Acuerdo para Partners del Programa de HubSpot para Startups</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/education-partner-agreement" 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</div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell legal-page-inner__content" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja " style="" data-widget-type="raw_jinja" data-x="0" data-w="12"> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text " style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1503328748722347" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div> <div class="hs-marquee" data-widget-type="cell" data-x="0" data-w="12"> <div class="hs-page-width-normal" data-widget-type="cell" data-x="0" data-w="12"> <div data-widget-type="section_header" data-x="0" data-w="12"> <h1 style="text-align: center; font-size: 30px;">PAUTAS PARA EL USO DE LAS MARCAS REGISTRADAS DE HUBSPOT</h1> <p> </p> <p><span data-sheets-value="{"1":2,"2":"IMPORTANT NOTE: The English version of this document will govern our relationship - this translated version is provided for convenience only and will not be interpreted to modify the English version. For the English version, please see the HubSpot Legal Stuff page."}" data-sheets-userformat="{"2":897,"3":[null,0],"10":0,"11":4,"12":0}">IMPORTANT NOTE: The English version of this document will govern our relationship - this translated version is provided for convenience only and will not be interpreted to modify the English version. For the English version, please see the <a href="https://legal.hubspot.com/legal-stuff?hsLang=fr">HubSpot Legal Stuff page</a>.</span></p> <p><span>La versión en inglés de este documento regirá nuestra relación. La versión traducida se proporciona únicamente como referencia y bajo ninguna circunstancia se interpretará que la versión traducida modifica la versión en inglés. Para consultar la versión en inglés, dirígete a la página </span><a href="https://legal.hubspot.com/legal-stuff">HubSpot Legal Stuff</a><span>.</span></p> <p> </p> </div> </div> </div> </div> <div> <div> <div> <div> <div class="hs-page-width-normal" data-widget-type="cell" data-x="0" data-w="12"> <div> <div> <div data-widget-type="widget_container" data-x="0" data-w="12"><img src="https://legal.hubspot.com/hubfs/guidelines_the-sprocket.svg" alt="pautas_logo_de_hubspot" width="122" loading="lazy" style="width: 122px; margin-left: auto; margin-right: auto; display: block;"> </div> <div data-widget-type="widget_container" data-x="0" data-w="12" style="text-align: center;"> </div> <div data-widget-type="widget_container" data-x="0" data-w="12" style="text-align: center;">El logotipo de HubSpot es grande, naranja y fácil de reconocer. En HubSpot, sentimos mucho orgullo por nuestros logotipos y marcas registradas, por lo que queremos compartir contigo algunas pautas para su utilización.</div> <div data-widget-type="widget_container" data-x="0" data-w="12"> </div> <div data-widget-type="widget_container" data-x="0" data-w="12"> </div> <div data-widget-type="widget_container" data-x="0" data-w="12"><strong style="color: inherit; background-color: transparent;">Primero, recordemos las reglas básicas.</strong></div> </div> </div> </div> </div> </div> </div> </div> <div> <div class="hs-page-width-normal" data-widget-type="cell" data-x="0" data-w="12"> <div data-widget-type="widget_container" data-x="0" data-w="12"><span> </span></div> <div data-widget-type="widget_container" data-x="0" data-w="12"><span>HubSpot, el diseño del engranaje, los logotipos y otras marcas que usamos son nuestras marcas registradas (o simplemente, <strong><em>"marcas"</em></strong>). </span><span>Para ver una lista con algunas de nuestras marcas, visita <a href="https://legal.hubspot.com/trademarks">esta página</a>. La presentación, la disposición, la combinación de colores y el diseño del sitio de HubSpot forman parte de la <strong><em>imagen de marca</em></strong> protegida de la empresa. Como se detalla en los <a href="/es/website-terms-of-use" rel="noopener" target="_blank">términos de uso de nuestro sitio web</a> y en los <a href="https://legal.hubspot.com/es/terms-of-service">términos del servicio</a>, estos elementos son propiedad intelectual de HubSpot y no puedes utilizarlos sin nuestro consentimiento previo por escrito. </span><br><span></span></div> <div data-widget-type="widget_container" data-x="0" data-w="12"><span> </span></div> <div data-widget-type="widget_container" data-x="0" data-w="12"><span>Si consideramos que el uso que haces de nuestra propiedad infringe alguno de nuestros documentos sobre <a href="/es/legal-stuff" rel="noopener" target="_blank">aspectos legales</a> o estas pautas, o si pensamos que no beneficia a HubSpot, podemos revocar tu derecho de uso en cualquier momento. </span></div> <div data-widget-type="widget_container" data-x="0" data-w="12"><span> </span></div> <div data-widget-type="widget_container" data-x="0" data-w="12"><span>Para incluir un enlace a nuestro sitio, republicar nuestras imágenes o hacer referencia a contenido de texto de nuestra empresa, consulta las <a href="https://www.hubspot.com/content-usage-guidelines">pautas de uso del contenido</a>.</span><br> <p style="font-weight: bold;">Para partners y otras filiales de HubSpot:</p> <ul> <li aria-level="1"><span>Si eres Solutions Partner de HubSpot, el uso que hagas de nuestras marcas se rige por la sección "marcas comerciales" del <a href="https://legal.hubspot.com/es/solutions-partner-program-agreement">acuerdo del Solutions Partner Program de HubSpot</a> y las <a href="https://www.hubspot.es/partners/promotion-guidelines">pautas promocionales del Solutions Partner Program</a>.</span></li> <li aria-level="1"><span>Si participas en el App Partner Program de HubSpot, el uso que hagas de nuestras marcas se rige por la sección "marcas comerciales" del <a href="https://legal.hubspot.com/es/app-program-agreement" rel="noopener">acuerdo del App Partner Program de HubSpot</a> y las <a href="https://www.hubspot.com/partners/app/branding-guidelines">pautas de marca del App Partner Program</a>.</span></li> <li aria-level="1"><span>Si participas en uno de nuestros otros programas de partners o filiales, como el programa de partners HubSpot para startups, el programa de empresas filiales de marketing, grupos de usuarios de HubSpot (HUG), el programa para líderes o el programa de partners en educación, el uso que hagas de nuestras marcas se rige por el acuerdo de tu programa o filial. Puedes encontrar estos documentos en nuestra <a href="https://legal.hubspot.com/es/legal-stuff">página de aspectos legales</a>.</span></li> <li aria-level="1"><span>Para usar nuestras marcas y logotipos fuera del contexto del acuerdo del programa o la afiliación, o de forma tal que denote que respaldamos, patrocinamos o aprobamos tus servicios o productos, deberás solicitar autorización por escrito.</span></li> <li aria-level="1"><span>No puedes hacer cambios en el diseño de las insignias ni los reconocimientos que te proporcionemos; esto incluye modificar la información que aparece en estos elementos, como la fecha. Si necesitas actualizar el certificado de nivel de usuario para una certificación de partner que hayas obtenido con HubSpot Academy, puedes ver más información e instrucciones <a href="https://academy.hubspot.com/es/certification-support">aquí</a>.</span></li> <li aria-level="1"><span>Puedes solicitar una insignia de partner actualizada si asciendes o desciendes de nivel escribiendo a</span><span> </span><span><a href="mailto:partners@hubspot.com">partners@hubspot.com</a>. </span><span>Usa la versión más reciente de tu insignia de partner en el sitio web y en los materiales de marketing.</span></li> </ul> <p><span><strong>Para periodistas y medios de comunicación:</strong></span></p> <ul> <li><span>Si buscas información básica, recursos de expertos y logotipos de HubSpot, visita <a href="https://www.hubspot.com/newsroom">nuestra página</a> para ver lo más reciente.</span></li> </ul> <p><span><strong>Para graduados de HubSpot Academy:</strong></span></p> <ul> <li aria-level="1"><span>Las insignias y certificados de HubSpot Academy estarán disponibles cuando culmines con éxito el programa de certificación correspondiente.</span></li> <li aria-level="1"><span>Puedes ver las pautas generales para insignias y certificados en nuestra <a href="https://academy.hubspot.com/es/certification-support" rel="noopener">página de preguntas frecuentes sobre HubSpot Academy</a>, con información adicional sobre nuestra política del vencimiento de certificaciones <a href="https://knowledge.hubspot.com/es/resources/how-long-does-my-certification-badge-last" rel="noopener">aquí</a>.</span></li> <li aria-level="1"><span>No puedes cambiar el diseño de las insignias ni los certificados que te proporcionamos; esto incluye cambiar la fecha que aparece en ellos. Si necesitas modificar tu nombre en una insignia de certificación de nivel de usuario, puedes hacerlo desde tu cuenta de HubSpot siguiendo <a href="https://knowledge.hubspot.com/es/account/profile-and-preferences" rel="noopener" target="_blank">estas instrucciones</a>.</span></li> <li aria-level="1"><span>Ni tú ni tu empresa pueden vender, transferir o usar las certificaciones de HubSpot Academy con fines de lucro.</span></li> <li aria-level="1"><span>Si tienes preguntas sobre el uso de las marcas de HubSpot Academy, escríbenos a <a href="mailto:academy@hubspot.com" rel="noopener">academy@hubspot.com</a>.</span></li> </ul> <p><span><strong>Para todas las personas:</strong></span></p> <ul> <li><span>El uso que hagas de las marcas no debe sugerir patrocinio ni respaldo de parte de HubSpot, ni tampoco debe confundir nuestras marcas con otras diferentes.</span> <ul> <li><span>Esto significa que no puedes poner nuestras marcas y logotipos en tu sitio web (excepto insignias y certificados de partners o HubSpot Academy u otros logotipos de programas o filiales que te proporcionemos) a menos que recibas nuestra autorización por escrito.</span></li> <li><span>Tampoco puedes usar o registrar un nombre de dominio que incorpore nuestras marcas registradas o se asemeje a ellas.</span></li> </ul> </li> </ul> <ul> <li aria-level="1"><span><strong>No</strong><strong> hagas lo siguiente:</strong></span></li> </ul> <ul> <ul style="list-style-type: square;"> <li aria-level="2"><span>Combinar alguna de nuestras marcas con tu nombre, tus marcas o cualquier término genérico.</span></li> <li aria-level="2"><span>Incorporar cualquiera de nuestras marcas en tu nombre o logotipo.</span></li> <li aria-level="2"><span>Cambiar el color de nuestro logotipo.</span></li> <li aria-level="2"><span>Usar Photoshop en nuestros logotipos o modificarlos de alguna otra forma.</span></li> <li aria-level="2"><span>Usar versiones anteriores de nuestros logotipos.</span></li> <li aria-level="2"><span>Usar nuestro logotipo del engranaje como letra en cualquier palabra, excepto donde nosotros lo hayamos publicado.</span></li> <li aria-level="2"><span>Agregar palabras directamente alrededor de los logotipos.</span></li> <li aria-level="2"><span>Superponer formas o fotos en nuestro logotipo.</span></li> <li aria-level="2"><span>Vincular nuestras marcas con material vulgar, obsceno, indecente o ilegal.</span></li> <li aria-level="2"><span>Traducir nuestras marcas a otros idiomas.</span><br><span></span></li> </ul> </ul> <ul> <li aria-level="1"><span>Puedes usar una marca registrada, nombre de marca o nombre de producto de HubSpot (pero no así un diseño modificado de una marca de HubSpot ni logotipos o íconos de HubSpot) en una <strong>frase referencial</strong> para mencionar que tu empresa usa HubSpot u ofrece productos o servicios relacionados con nosotros, siempre que:</span></li> <ul> <li aria-level="2"><span>Tu uso de la marca denominativa de HubSpot sea referencial y menos prominente que el nombre o marca de tu propia empresa en el resto de la descripción. Un ejemplo de esto sería "Webinario de [Solutions Partner] para usuarios de la plataforma de HubSpot®" o "[Solutions Partner] ofrece servicios de implementación para usuarios del software de HubSpot". </span></li> <li aria-level="2"><span>Tu uso, mención o referencia a HubSpot y sus productos no menosprecie nuestra empresa o sus productos.</span></li> <li aria-level="2"><span>No alteres el logotipo ni uses las imágenes, los íconos de productos y otros símbolos gráficos de HubSpot sin nuestro consentimiento por escrito.</span></li> <li aria-level="2"><span>Incluyas un descargo de responsabilidad, como: "Este webinario es independiente de HubSpot, Inc. y HubSpot no lo autoriza, avala ni patrocina, ni tampoco lo aprueba ni se afilia con él".</span><br><span></span></li> </ul> <li aria-level="1"><span><strong>No</strong> crees un usuario de Twitter u otra cuenta en redes sociales cuyo nombre de usuario o título pudiera sugerir afiliación o respaldo de nuestra empresa.</span></li> <li aria-level="1"><span><strong>No </strong>uses nuestras marcas en ningún tipo de texto creativo o publicitario (en formato digital, de redes sociales, PPC o cualquier otro). Esto incluye frases tales como "Partner de HubSpot" o "Certificación en diseño de HubSpot".</span></li> <li aria-level="1"><span><strong>No </strong>uses una marca registrada, nombre de dominio o logotipo que se confunda con nuestras marcas por su similitud.</span></li> </ul> </div> </div> </div> <div> <div> </div> </div></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end body --> </div><!--end body wrapper --> <div class="footer-container-wrapper"> <div class="footer-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" 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