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Foundry : Security Priorities Study
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.inner-masthead --> </header><!-- #masthead --> <main id="primary" class="site-main"> <article id="post-112221" class="post-112221 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <style> </style> <div id="pixel-grid-block_c6e8d811c05bc686520f1b58d62aff64" class="pixel-entry custom-block contain right " style="background-color:#DDE1DF; color:#000000;"> <div class="pixgrid-max grid-x"> <div class="pixgrid-image small-12 medium-12 large-6 cell contain"> <div class="pixgrid-image-inner"> <img fetchpriority="high" decoding="async" width="640" height="360" src="https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png?w=640" class="attachment-large size-large" alt="" srcset="https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png 1600w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png?resize=300,168 300w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png?resize=89,50 89w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_photo.png?resize=1300,730 1300w" sizes="(max-width: 640px) 100vw, 640px" /> </div> </div><!-- .pixgrid-image --> <div class="pixgrid-wysiwyg small-12 medium-12 large-6 cell"> <h6><span style="font-weight: 400;">Research</span></h6> <h1>Security Priorities Study 2024</h1> <p class="p1">Annual CSO research conducted to gain a better understanding of security’s role within the business and the various security projects organizations are researching and investing in now and in the coming year.</p> <!-- CHECK FOR VIDEO --> <!-- CHECK FOR VIDEO --> <div class="cta-wrap"> </div> </div><!-- .pixgrid-wysiwyg --> </div><!-- .pixgrid-max --> </div><!-- .pixel-entry --> <style> #sticky-cta-block_94f004408e03a3e17cd01abbd01f5a10 .sticky-link a {color:#000000;border:1px solid #000000;} #sticky-cta-block_94f004408e03a3e17cd01abbd01f5a10 .sticky-link a:hover {color:#fff;border:1px solid #000;} </style> <div id="sticky-start"> <section id="sticky-cta-block_94f004408e03a3e17cd01abbd01f5a10" class="sticky-cta custom-block show-for-medium" style="background:#dbdf22;color:#000000;"> <div class="block-inner sticky-cta-inner"> Read the executive summary <div class="sticky-link"> <a href="https://resources.foundryco.com/download/security-priorities-executive-summary" target="_blank">Get the insights</a> </div> </div><!-- .block-inner --> </section><!-- .the-cta --> </div> <style> #three-up-block_feecf2b4ecfc79f2c358cc941b90f7b3 .itemup-cta a {color:#000000;} #three-up-block_feecf2b4ecfc79f2c358cc941b90f7b3 .itemup-cta a:hover {opacity:.9;} </style> <section id="three-up-block_feecf2b4ecfc79f2c358cc941b90f7b3" class="three-up custom-block" style="background:#ffffff;color:#000000;"> <div class="block-inner"> <div class="grid-x grid-margin-x"> <div class="small-12 no-secondary cell"> </div> </div> <div class="grid-x grid-margin-x table-it"> <div class="small-12 medium-6 large-4 cell style-1 not-padded no-cta"> <h3 class="itemup-title">75%</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#dbdf22;"></div><!-- END .itemup-line --> <div class="itemup-content"> <p>of security decision-makers say that understanding which security tools and solutions fit within their company is becoming more complex</p> </div><!-- END .itemup-content --> </div><!-- END .cell style --> <div class="small-12 medium-6 large-4 cell style-1 not-padded no-cta"> <h3 class="itemup-title">67%</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#dbdf22;"></div><!-- END .itemup-line --> <div class="itemup-content"> <p>of organizations are aware of what caused data security incidents they have experienced over the past 12 months.</p> </div><!-- END .itemup-content --> </div><!-- END .cell style --> <div class="small-12 medium-6 large-4 cell style-1 not-padded no-cta"> <h3 class="itemup-title">72%</h3><!-- END .itemup-title --> <div class="itemup-line" style="background:#dbdf22;"></div><!-- END .itemup-line --> <div class="itemup-content"> <p class="p1">of security decision-makers say that their role has expanded to include additional responsibilities over the past 12 months</p> </div><!-- END .itemup-content --> </div><!-- END .cell style --> </div><!-- END .grid-x --> </div><!-- .block-inner --> </section><!-- .the-cta --> <h2 class="wp-block-heading has-text-align-center" id="h-key-findings">Key findings</h2> <style> </style> <div id="pixel-grid-block_5f90c0a3fd1775ae31fb7131fac6d969" class="pixel-entry custom-block contain left " style="background-color:; color:;"> <div class="pixgrid-max grid-x"> <div class="pixgrid-image small-12 medium-12 large-6 cell contain"> <div class="pixgrid-image-inner"> <img decoding="async" width="600" height="575" src="https://foundryco.com/wp-content/uploads/2024/10/R-WS_partner-marketing_pie_600x575-1.png?w=600" class="attachment-large size-large" alt="" srcset="https://foundryco.com/wp-content/uploads/2024/10/R-WS_partner-marketing_pie_600x575-1.png 600w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_partner-marketing_pie_600x575-1.png?resize=300,288 300w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_partner-marketing_pie_600x575-1.png?resize=13,12 13w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_partner-marketing_pie_600x575-1.png?resize=52,50 52w" sizes="(max-width: 600px) 100vw, 600px" /> </div> </div><!-- .pixgrid-image --> <div class="pixgrid-wysiwyg small-12 medium-12 large-6 cell"> <p><strong>Security priorities drive steady budget growth</strong></p> <p>Most security decision-makers (98%) expect their overall security budget to increase or remain the same in the next 12 months in order to achieve their outlined security priorities. In the upcoming year, respondents hope to strengthen protection of their sensitive data, improve corporate resiliency, secure cloud data and systems, and enhance security awareness through end-user training. However, security decision-makers may need to be slightly more realistic or outsource some of their functions, as too many competing priorities is the #2 challenge inhibiting security goal achievement.</p> <p> </p> <!-- CHECK FOR VIDEO --> <!-- CHECK FOR VIDEO --> <div class="cta-wrap"> </div> </div><!-- .pixgrid-wysiwyg --> </div><!-- .pixgrid-max --> </div><!-- .pixel-entry --> <style> </style> <div id="pixel-grid-block_c36d5f7ccd63415a8ca22e8daa31f9c9" class="pixel-entry custom-block contain right " style="background-color:; color:;"> <div class="pixgrid-max grid-x"> <div class="pixgrid-image small-12 medium-12 large-6 cell contain"> <div class="pixgrid-image-inner"> <img decoding="async" width="600" height="500" src="https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_stat-63_600x500.png?w=600" class="attachment-large size-large" alt="" srcset="https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_stat-63_600x500.png 600w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_stat-63_600x500.png?resize=300,250 300w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_stat-63_600x500.png?resize=14,12 14w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_stat-63_600x500.png?resize=60,50 60w" sizes="(max-width: 600px) 100vw, 600px" /> </div> </div><!-- .pixgrid-image --> <div class="pixgrid-wysiwyg small-12 medium-12 large-6 cell"> <p><strong>Supporting initiatives through roles and engagement</strong></p> <p>To ensure security initiatives are acted upon, organizations are investing in leadership. The majority have a CISO, CSO or top security executive, with half of these individuals reporting directly to the CEO. This clear line to the top shows the strong attention business leaders are giving security, and this is further supported by the fact that 92% of security executives have engagement with their Board of Directors. Specifically, 39% say they meet multiple times a month with their board, up from 26% last year. These meetings prove successful as security execs say the engagement helps improve security initiatives.</p> <!-- CHECK FOR VIDEO --> <!-- CHECK FOR VIDEO --> <div class="cta-wrap"> </div> </div><!-- .pixgrid-wysiwyg --> </div><!-- .pixgrid-max --> </div><!-- .pixel-entry --> <style> </style> <div id="pixel-grid-block_f1985e43aecf8166706fd797ea86c1cc" class="pixel-entry custom-block contain left " style="background-color:; color:;"> <div class="pixgrid-max grid-x"> <div class="pixgrid-image small-12 medium-12 large-6 cell contain"> <div class="pixgrid-image-inner"> <img loading="lazy" decoding="async" width="600" height="550" src="https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_list_600x550.png?w=600" class="attachment-large size-large" alt="" srcset="https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_list_600x550.png 600w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_list_600x550.png?resize=300,275 300w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_list_600x550.png?resize=13,12 13w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_list_600x550.png?resize=55,50 55w" sizes="auto, (max-width: 600px) 100vw, 600px" /> </div> </div><!-- .pixgrid-image --> <div class="pixgrid-wysiwyg small-12 medium-12 large-6 cell"> <p><strong>AI security tools and enhancements are expected </strong></p> <p>Up from 52% in 2023, 59% of security decision-makers are more likely to consider a security solution that uses AI. While security buyers are willing to pay a premium for this, the majority expect AI enhancements as part of their existing security solutions without additional charges. Vendors may be able to get away with a fee as 98% of security decision-makers saw benefits from their AI-enabled security solutions, up from 72% last year. Despite the significant value, vendors still need to consider the factors that impact AI security vendor selection which are business value, security incident reputation, and cost/pricing.</p> <!-- CHECK FOR VIDEO --> <!-- CHECK FOR VIDEO --> <div class="cta-wrap"> </div> </div><!-- .pixgrid-wysiwyg --> </div><!-- .pixgrid-max --> </div><!-- .pixel-entry --> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:1000px"> <div id="idg-slider-block_4915ec1170c287bc350806aa22f83c3c" class="image-gallery custom-block"> <div class="tab-slider-feed"> <div class="single-tab-entry"> <div class="the-tab-image"> <figure> <img decoding="async" width="1280" height="720" src="https://foundryco.com/wp-content/uploads/2024/10/Slide1.png?w=1280&h=720&crop=1" 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src="https://foundryco.com/wp-content/uploads/2024/10/Slide9.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" loading="eager" srcset="https://foundryco.com/wp-content/uploads/2024/10/Slide9.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/10/Slide9.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> <div class="single-tab-thumbs"> <div class="tab-indicator"></div> <figure> <img decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/10/Slide10.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" loading="eager" srcset="https://foundryco.com/wp-content/uploads/2024/10/Slide10.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/10/Slide10.png?resize=600,320 600w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> </div><!-- END .tab-slider-feed --> </div><!-- END .idg-blockslider --> <p class="has-text-align-center"><a href="https://1624046.fs1.hubspotusercontent-na1.net/hubfs/1624046/2024%20Security%20Priorities%20Study/2024%20Security%20Priorities%20Study_sample%20slides.pdf" target="_blank" rel="noreferrer noopener">Click to enlarge these sample slides</a></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> </div> <section id="whats-new-block_751e9831e3e534ff4e3018ac8df3257b" class="whats-new custom-block" style="background-color: #f5fafd; color: "> <h3 class="simple-main-title">Related content</h3> <div class="simple-buttons"> <!-- THE BUTTON REPEATER --> <div class="simple-wrap grid-x grid-margin-x"> <div class="simple-button-entry cell small-12 medium-4"> <div class="color-break top" style="background-color: "></div> <a href="https://foundryco.com/blog/what-tech-marketers-should-know-during-cybersecurity-awareness-month/" target="_self"><img loading="lazy" decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=600,320 600w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a> <p>Dive into a handful of security takeaways from Foundry research to help you engage with security decision-makers this Cybersecurity Awareness Month.</p> <a class="main-link" target="_blank" href="https://foundryco.com/blog/what-tech-marketers-should-know-during-cybersecurity-awareness-month/">Cybersecurity Awareness Month <i class="fas fa-chevron-right"></i></a> <div class="color-break bottom" style="background-color: "></div> </div><!-- END .simple-button-entry --> <div class="simple-button-entry cell small-12 medium-4"> <div class="color-break top" style="background-color: "></div> <a href="https://foundryco.com/audiences/security/" target="_self"><img loading="lazy" decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/02/foundry_audience_security.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="foundry_audience_security" /></a> <p>Foundry connects your brand with security decision-makers. This audience is responsible for safeguarding their company’s information.</p> <a class="main-link" target="_blank" href="https://foundryco.com/audiences/security/">Security audience insight <i class="fas fa-chevron-right"></i></a> <div class="color-break bottom" style="background-color: "></div> </div><!-- END .simple-button-entry --> <div class="simple-button-entry cell small-12 medium-4"> <div class="color-break top" style="background-color: "></div> <a href="https://resources.foundryco.com/download/ai-tech-marketers-guide" target="_self"><img loading="lazy" decoding="async" width="600" height="320" src="https://foundryco.com/wp-content/uploads/2024/04/C-SM_Guide-AI_WS_thumbnail_1600x900.png?w=600&h=320&crop=1" class="attachment-blog-thumbnail size-blog-thumbnail" alt="" srcset="https://foundryco.com/wp-content/uploads/2024/04/C-SM_Guide-AI_WS_thumbnail_1600x900.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/04/C-SM_Guide-AI_WS_thumbnail_1600x900.png?resize=600,320 600w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a> <p>This guide dives into actionable insights regarding the AI specific purchase process. </p> <a class="main-link" target="_blank" href="https://resources.foundryco.com/download/ai-tech-marketers-guide">Tech marketer’s guide to AI <i class="fas fa-chevron-right"></i></a> <div class="color-break bottom" style="background-color: "></div> </div><!-- END .simple-button-entry --> </div> <!-- END BUTTON REPEATER --> </div><!-- END .simple-buttons --> </section> <!-- SIMPLE BUTTON STYLE --> <div id="sticky-stop" class="repeat-btn-grid custom-block three"> <h3 class="simple-main-title">More Foundry research studies</h3> <div class="simple-buttons"> <!-- THE BUTTON REPEATER --> <div class="simple-wrap jane-simple"> <div class="simple-button-entry olive"> <a href="https://foundryco.com/tools-for-marketers/research-abm-intent-benchmarking-study/" target="_self"> <h4>ABM & Intent<i class="fas fa-chevron-right"></i></h4> </a> <div class="color-break"></div> </div><!-- END .simple-button-entry --> <div class="simple-button-entry olive"> <a href="https://foundryco.com/tools-for-marketers/research-ai-priorities/" target="_blank"> <h4>AI Priorities<i class="fas fa-chevron-right"></i></h4> </a> <div class="color-break"></div> </div><!-- END .simple-button-entry --> <div class="simple-button-entry olive"> <a href="https://foundryco.com/research/cio-tech-priorities/" target="_blank"> <h4>CIO Tech Priorities<i class="fas fa-chevron-right"></i></h4> </a> <div class="color-break"></div> </div><!-- END .simple-button-entry --> <div class="simple-button-entry olive"> <a href="https://foundryco.com/research/cloud-computing/" target="_blank"> <h4>Cloud Computing<i class="fas fa-chevron-right"></i></h4> </a> <div class="color-break"></div> </div><!-- END 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<div class="color-break"></div> </div><!-- END .simple-button-entry --> <div class="simple-button-entry olive"> <a href="https://foundryco.com/tools_type/research/" target="_blank"> <h4>All research content<i class="fas fa-chevron-right"></i></h4> </a> <div class="color-break"></div> </div><!-- END .simple-button-entry --> </div> <!-- END BUTTON REPEATER --> </div><!-- END .simple-buttons --> </div><!-- END .repeat-btn-entry --> <!-- FIRST BLOCK IS THE TITLE STYLE --> <p></p> </div><!-- .entry-content --> </article><!-- #post-112221 --> </main><!-- #main --> <footer id="colophon" class="site-footer" style="background:#000000;"> <div class="site-info inner-footer grid-x"> <nav class="small-12 desktop-footer-nav"><ul id="footer-menu-desktop" class="menu cell"><li id="menu-item-95079" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-95079"><a href="https://foundryco.com/our-brands/" data-ps2id-api="true">Media</a> <ul class="sub-menu"> <li 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