AI眼镜：超级硬件新蓝海还是下一个“风口陷阱”？

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17:16:00</span></li> <script type="text/javascript"> var i=parseInt($("#hits").html()); if (i > 10000) { var j = Math.round(i/10000); $("#hits").html(j+"万"); }; </script> <li class="source"><p>来源：小编也疯狂</p></li> <li class="key"><i class="iconfont icon-Add-critical-process"></i><span>相关关键词</span> <ul> <li><a href="https://www.fromgeek.com/%E8%87%AA%E6%98%8E%E6%98%9F-%E5%B0%8F%E7%BC%96%E4%B9%9F%E7%96%AF%E7%8B%82_1.html" title="自明星-小编也疯狂"><span style="color: rgb(191, 191, 191);">自明星-小编也疯狂</span></a></li><li><a href="https://www.fromgeek.com/AI%E7%9C%BC%E9%95%9C_1.html" title="AI眼镜"><span style="color: rgb(191, 191, 191);">AI眼镜</span></a></li><li><a href="https://www.fromgeek.com/%E6%99%BA%E8%83%BD%E7%9C%BC%E9%95%9C_1.html" title="智能眼镜"><span style="color: rgb(191, 191, 191);">智能眼镜</span></a></li> </ul> </li> <div class="clear"></div> </ul> </div> <article> <p>近年来，智能穿戴设备持续升温，其中<a href="https://www.fromgeek.com/AI_1.html" target="_blank" class="keylink">AI</a>眼镜成为新的行业热点。从Meta的Ray-Ban Stories到苹果的Vision Pro，再到百度、小米的最新布局，各科技巨头纷纷加码，试图在这一尚未完全成熟的市场中占据一席之地。然而，这个领域是否能成为继智能手机之后的“超级硬件市场”，仍然充满未知。</p><p><strong>巨头入局：<a href="https://www.fromgeek.com/AI_1.html" target="_blank" class="keylink">AI</a>眼镜市场的激烈角逐</strong></p><p>11月12日，百度发布其首款<a href="https://www.fromgeek.com/AI_1.html" target="_blank" class="keylink">AI</a>眼镜“小度AI眼镜”，拉开了国内科技公司新一轮竞争的序幕。这款产品结合中文大模型，提供第一视角拍摄、边走边问、智能备忘等功能，同时具备轻便的设计与长续航表现。作为百度智能硬件的重要尝试，小度AI眼镜剑指日益增长的AI消费终端需求。</p><p>市场消息显示，小米也在积极筹备新一代AI眼镜，预计将于2025年第二季度发布，并与国内AR硬件龙头歌尔股份深度合作。相比百度，小米的产品更接近Meta的Ray-Ban Meta系列，整合了音频模块与摄像头功能。这种布局反映出小米对高性价比产品策略的坚持，也与其在其他智能设备市场的打法一致。</p><p>国际市场上，Meta的Ray-Ban Meta已逐渐站稳脚跟。自2021年发布初代产品以来，Meta在智能眼镜领域积累了丰富经验，其2024年5月销量突破百万副的消息为行业注入信心。今年9月，Meta更进一步推出首款AR眼镜Orion，将AR与AI技术深度融合，宣称其生产成本高达1万美元，凸显其技术野心。</p><p>与此同时，三星也计划在2025年推出首款AI智能眼镜，搭载高通骁龙AR1芯片和谷歌<a href="https://www.fromgeek.com/%E4%BA%BA%E5%B7%A5%E6%99%BA%E8%83%BD_1.html" target="_blank" class="keylink">人工智能</a>大模型Gemini。这些新品的发布昭示了AI眼镜领域的未来竞争，将从单纯的硬件比拼扩展到生态系统与用户体验的全面竞争。</p><p><strong>Vision Pro的“失意”：高期待下的市场教训</strong></p><p>尽管巨头纷纷加注，苹果Vision Pro的市场表现却难言理想。这款曾被寄予厚望的产品，因高昂售价（3499美元）和退货率居高不下的原因，有传闻称将于年底停产。业内分析认为，苹果“光环”下的高预期与现实的体验落差，成为Vision Pro的最大问题。</p><p>苹果Vision Pro的初代失败并非毫无价值。TrendForce分析师邱宇彬指出，这款设备重新定义了头戴式装置的适用场景，使其从娱乐领域拓展到生产力工具的探索中。“尽管第一代产品折戟，但它让市场不再局限于头显的娱乐用途，这是一次重要的示范。”</p><p>苹果显然未放弃这一领域。据报道，Vision Pro 2预计将于2025年秋季至2026年春季推出，并将首次搭载M5芯片。更高性能与优化后的成本控制，或许能让苹果在这个市场重新赢得话语权。</p><p><strong>AI眼镜的技术挑战与市场前景</strong></p><p>尽管市场前景被多方看好，AI眼镜仍面临巨大的技术和产业化挑战。从硬件来看，电池寿命、光学系统和设备重量等问题尚未完全解决，产品仍无法达到消费者对轻便和舒适性的预期。同时，AI生态的未成熟也让这些设备缺乏“杀手级”应用。</p><p>市场调研数据反映了这一困境。TrendForce数据显示，2024年近眼显示设备（AR/VR/MR）的出货量预计为940万台，同比下滑2%。尽管2025年可能迎来57%的增长，但行业整体仍处于技术投入大、市场基数低的阶段。</p><p>国内供应链厂商在这场竞赛中也有重要角色。以硅基OLED为代表的新显示技术，成为突破现有瓶颈的重要方向。供应链厂商若能通过价格与性能的优化，满足行业龙头的需求，有望在这一赛道中迎来快速发展。</p><p><strong>未来路径：AI与AR的交汇点在哪里？</strong></p><p>扎克伯格曾在采访中提出，未来智能眼镜市场可能呈现两种并行的形态：一种是追求极致体验的全息眼镜，另一种是注重性价比、面向大众的AI眼镜。</p><p>对于混合现实设备（如Vision Pro），市场还需时间适应高端与入门级产品的共存。苹果和Meta的策略可能为市场带来启示：高端设备探索技术极限，而低成本产品则抢占大众市场，通过生态扩展逐步引导用户习惯的改变。</p><p><strong>AI眼镜能否成为“超级硬件市场”？</strong></p><p>AI眼镜的发展路径仍未完全明晰。一方面，Meta的成功与百度、小米等新玩家的入局显示了行业的潜力；另一方面，苹果Vision Pro的失利也提醒企业不要高估市场需求。</p><p>从技术到市场，AI眼镜的成熟还需时间，但它已不再仅仅是概念化的尝试。无论最终是成为下一代“超级硬件市场”，还是昙花一现的“风口陷阱”，这场关于技术创新与消费升级的探索，值得所有参与者为之努力。</p> <p style="text-align: center;"><button id="haibaobtn"><i class="iconfont 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AI眼镜：超级硬件新蓝海还是下一个“风口陷阱”？_极客网