Manufacturing CEOs can innovate for the future

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data-cmp-data-layer="{"navigation-ceed4cbd73-item-c58dadeab7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"EY-Nottingham spirk innovation hub","xdm:linkURL":"/en_gl/ey-nottingham-spirk-innovation-hub"}}"> <a href="/en_gl/ey-nottingham-spirk-innovation-hub" data-cmp-clickable class="cmp-navigation__item-link">EY-Nottingham spirk innovation hub</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-a1c590b33f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Future mobility","xdm:linkURL":"/en_gl/insights/emobility"}}"> <a href="/en_gl/insights/emobility" data-cmp-clickable class="cmp-navigation__item-link">Future mobility</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-a1033e8ac2":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Industrial products","xdm:linkURL":"/en_gl/industries/industrial-products"}}"> <a href="/en_gl/industries/industrial-products" data-cmp-clickable class="cmp-navigation__item-link">Industrial products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-461fdabb34":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Mobility lens suite","xdm:linkURL":"/en_gl/industries/automotive/mobility-lens-suite"}}"> <a href="/en_gl/industries/automotive/mobility-lens-suite" data-cmp-clickable class="cmp-navigation__item-link">Mobility lens suite</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" 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data-cmp-data-layer="{"navigation-ceed4cbd73-item-0538fd2795":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-11T13:34:39Z","dc:title":"Consumer products","xdm:linkURL":"/en_gl/industries/consumer-products"}}"> <a href="/en_gl/industries/consumer-products" data-cmp-clickable class="cmp-navigation__item-link">Consumer products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-7bcce8840e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-02-12T06:37:06Z","dc:title":"Retail","xdm:linkURL":"/en_gl/industries/retail"}}"> <a href="/en_gl/industries/retail" data-cmp-clickable class="cmp-navigation__item-link">Retail</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-c4dbf550ec":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-02-12T06:37:06Z","dc:title":"The 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services","xdm:linkURL":"/en_gl/industries/energy-resources/power-utilities-digital-grid-services"}}"> <a href="/en_gl/industries/energy-resources/power-utilities-digital-grid-services" data-cmp-clickable class="cmp-navigation__item-link">Digital grid services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-0e1f52eef9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-11T13:08:58Z","dc:title":"Digital mine","xdm:linkURL":"/en_gl/industries/energy-resources/mining-metals-digital-mine"}}"> <a href="/en_gl/industries/energy-resources/mining-metals-digital-mine" data-cmp-clickable class="cmp-navigation__item-link">Digital mine</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-7e8ce6d4b3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-12T11:51:39Z","dc:title":"Digital navigator for 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data-cmp-data-layer="{"navigation-ceed4cbd73-item-7f5c8b67b6":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:57:28Z","dc:title":"Financial services","xdm:linkURL":"/en_gl/industries/financial-services"}}"> <a href="/en_gl/industries/financial-services" data-cmp-clickable class="cmp-navigation__item-link">Financial services</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-97a0189e72":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Banking and capital markets","xdm:linkURL":"/en_gl/industries/banking-capital-markets"}}"> <a href="/en_gl/industries/banking-capital-markets" data-cmp-clickable class="cmp-navigation__item-link">Banking and capital markets</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-245409e87c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Insurance","xdm:linkURL":"/en_gl/industries/insurance"}}"> <a href="/en_gl/industries/insurance" data-cmp-clickable class="cmp-navigation__item-link">Insurance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-edc513c73e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Wealth and asset management","xdm:linkURL":"/en_gl/industries/wealth-asset-management"}}"> <a href="/en_gl/industries/wealth-asset-management" data-cmp-clickable class="cmp-navigation__item-link">Wealth and asset management</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-00f5b32aa5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Sustainable finance","xdm:linkURL":"/en_gl/insights/sustainability-financial-services"}}"> <a href="/en_gl/insights/sustainability-financial-services" data-cmp-clickable class="cmp-navigation__item-link">Sustainable finance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-f72572016e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Fintech and ecosystems","xdm:linkURL":"/en_gl/industries/banking-capital-markets/fintech-ecosystems"}}"> <a href="/en_gl/industries/banking-capital-markets/fintech-ecosystems" data-cmp-clickable class="cmp-navigation__item-link">Fintech and ecosystems</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-ceed4cbd73-item-2af7c3dbff":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:57:28Z","dc:title":"Government and infrastructure ","xdm:linkURL":"/en_gl/industries/government-public-sector"}}"> <a href="/en_gl/industries/government-public-sector" data-cmp-clickable class="cmp-navigation__item-link">Government and infrastructure </a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-2367920df4":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:48Z","dc:title":"Data and technology","xdm:linkURL":"/en_gl/industries/government-public-sector/digital-government"}}"> <a href="/en_gl/industries/government-public-sector/digital-government" data-cmp-clickable class="cmp-navigation__item-link">Data and technology</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" 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<button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-1" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_gl/insights" aria-label="Explore Insights" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-e858c9956f":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-02-19T11:48:10Z","dc:title":"Explore","xdm:linkURL":"/en_gl/insights"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/global/main/en_gl/home/insights.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-1" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-1" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-1" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8e7db58c06":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2022-02-24T19:32:31Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0c6863ffd7":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-16T11:46:57Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-1" class="cmp-container"> <div class="container responsivegrid"> <div id="container-5871df580e" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-6061b8b217":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-28T13:10:53Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/ai.html\">AI insights</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/ceo.html\">CEO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/cfo-agenda.html\">CFO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/board-matters.html\">EY Center for Board Matters</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/media/podcasts.html\">Podcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/media/webcasts.html\">Webcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/case-studies.html\">Case studies</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/coo.html\">Operations leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/cio.html\">Technology leaders</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_gl/services/ai">AI insights</a></p> <p><a href="/en_gl/ceo">CEO agenda</a></p> <p><a href="/en_gl/cfo-agenda">CFO agenda</a></p> <p><a href="/en_gl/board-matters">EY Center for Board Matters</a></p> <p><a href="/en_gl/media/podcasts">Podcasts</a></p> <p><a href="/en_gl/media/webcasts">Webcasts</a></p> <p><a href="/en_gl/case-studies">Case studies</a></p> <p><a href="/en_gl/coo">Operations leaders</a></p> <p><a href="/en_gl/cio">Technology leaders</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-f9ca6967dc" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-2" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-f54be3fcd0":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:45:38Z","xdm:text":"<h3>Services</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Services</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-49d6bf022b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-01-03T11:26:09Z","xdm:text":"<p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-2" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_gl/services" aria-label="Explore Services" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-eec62d65ba":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-02-19T11:47:51Z","dc:title":"Explore","xdm:linkURL":"/en_gl/services"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/global/main/en_gl/home/services.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-2" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0a277470c9":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2022-02-24T19:32:31Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8010603a8e":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:45:48Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-2" class="cmp-container"> <div class="container responsivegrid"> <div id="container-2ba9e59908" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0a816395ce":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-06T06:21:02Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/ai/platform.html\">EY.ai - A unifying platform</a></p>\r\n<p><a href=\"https://www.ey.com/en_gl/realize-your-ambition/strategy-transaction-transformation-consulting\">Strategy, transaction and transformation consulting</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/consulting/technology-transformation.html\">Technology transformation</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/tax-function-operations.html\">Tax function operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/climate-change-sustainability-services.html\">Climate change and sustainability services</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/ecosystems.html\">EY Ecosystems</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/industries/financial-services/business-transformation-platform.html\">EY Nexus: business transformation platform</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_gl/services/ai/platform">EY.ai - A unifying platform</a></p> <p><a href="https://www.ey.com/en_gl/realize-your-ambition/strategy-transaction-transformation-consulting">Strategy, transaction and transformation consulting</a></p> <p><a href="/en_gl/services/consulting/technology-transformation">Technology transformation</a></p> <p><a href="/en_gl/services/tax-function-operations">Tax function operations</a></p> <p><a href="/en_gl/services/climate-change-sustainability-services">Climate change and sustainability services</a></p> <p><a href="/en_gl/ecosystems">EY Ecosystems</a></p> <p><a href="/en_gl/industries/financial-services/business-transformation-platform">EY Nexus: business transformation platform</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-a6cf0ccb8e" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-3" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-cd170201c7":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:46:05Z","xdm:text":"<h3>Industries</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Industries</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-d6d80962ab":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-01-10T09:41:40Z","xdm:text":"<p>Discover how EY insights and services are helping to reframe the future of your industry.<br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Discover how EY insights and services are helping to reframe the future of your industry.<br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-3" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_gl/industries" aria-label="Explore Industries" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-0e257059b8":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-02-19T11:48:30Z","dc:title":"Explore","xdm:linkURL":"/en_gl/industries"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/global/main/en_gl/home/industries.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-3" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-4eddae9283":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2022-02-24T19:32:31Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0a7e5b5a57":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:46:19Z","xdm:text":"<h4>Case studies</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Case studies</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-3" class="cmp-container"> <div class="eycom-tier3-casestudy"> <div class="caseStudies"> <p class="caseStudies__title">Workforce</p> <p> <a href="/en_gl/insights/workforce/how-microsoft-built-a-new-mobility-model-for-cross-border-talent">How Microsoft built a new mobility model for cross-border talent</a> </p> <p> <span class="date">13 May 2024</span><a href="/en_gl/people/ey">EY Global </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Private equity</p> <p> <a href="/en_gl/insights/private-equity/how-genai-is-empowering-talent-at-a-pe-backed-consumer-brand">How GenAI is empowering talent at a PE-backed consumer brand</a> </p> <p> <span class="date">08 May 2024</span><a href="/en_gl/people/ey">EY Global </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Strategy and Transactions</p> <p> <a href="/en_gl/insights/strategy-transactions/how-carve-outs-positioned-an-automotive-giant-for-future-growth">How carve-outs positioned an automotive giant for future growth</a> </p> <p> <span class="date">11 Apr 2024</span><a href="/en_gl/people/ey">EY Global </a> </p> </div> </div> <div class="container responsivegrid"> <div id="container-461571752a" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="container-6c8992017c" class="cmp-container"> <div class="separator cmp-separator--half-size"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-2694a86077":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-05-03T01:22:08Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/case-studies.html\">See all</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" 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class="container responsivegrid"> <div id="sitenav-sub-wrapper-4" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-29473a0062":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:48:52Z","xdm:text":"<h3>Careers</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Careers</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-c6052d793a":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-01-10T11:08:01Z","xdm:text":"<p>We bring together extraordinary people, like you, to build a better working world.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>We bring together extraordinary people, like you, to build a better working world.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-4" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_gl/careers" aria-label="Explore Careers" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-bfedfd1b52":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-02-19T11:49:23Z","dc:title":"Explore","xdm:linkURL":"/en_gl/careers"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/global/main/en_gl/home/careers.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-4" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-4" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-4" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-3dbde6fd39":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2022-02-24T19:32:31Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to 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or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-4" class="cmp-container"> <div class="container responsivegrid"> <div id="container-7bed18a64c" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-ce91a7f26b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-01-10T11:25:56Z","xdm:text":"<p><a href=\"https://careers.ey.com/ey\">Experienced professionals</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/careers/parthenon.html\">EY-Parthenon careers</a></p>\r\n<p><a href=\"https://eyglobal.yello.co/job_boards/c1riT--B2O-KySgYWsZO1Q?locale=en\">Student and entry level programs</a></p>\r\n<p><a href=\"https://careers.ey.com/ey/lp/TC/f7abb34d58e4b33e/?locale=en_US\">Talent community</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="https://careers.ey.com/ey">Experienced professionals</a></p> <p><a href="/en_gl/careers/parthenon">EY-Parthenon careers</a></p> <p><a href="https://eyglobal.yello.co/job_boards/c1riT--B2O-KySgYWsZO1Q?locale=en">Student and entry level programs</a></p> <p><a href="https://careers.ey.com/ey/lp/TC/f7abb34d58e4b33e/?locale=en_US">Talent community</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-19ed833f12" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-5" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-5" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-4a227c7bdd":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:49:41Z","xdm:text":"<h3>About us</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>About us</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-5f79bf5289":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-01-10T11:29:01Z","xdm:text":"<p>At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-5" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_gl/about-us" aria-label="Explore About Us" data-cmp-clickable data-up-is="button" 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2700w,/adobe/dynamicmedia/deliver/dm-aid--ea964daa-dc57-4c0d-8ab0-68c203d54aca/ey-board-game-chess-with-chess-pieces-background.jpg?preferwebp=true&width=3000&quality=85 3000w,/adobe/dynamicmedia/deliver/dm-aid--ea964daa-dc57-4c0d-8ab0-68c203d54aca/ey-board-game-chess-with-chess-pieces-background.jpg?preferwebp=true&width=3300&quality=85 3300w,/adobe/dynamicmedia/deliver/dm-aid--ea964daa-dc57-4c0d-8ab0-68c203d54aca/ey-board-game-chess-with-chess-pieces-background.jpg?preferwebp=true&width=3600&quality=85 3600w,/adobe/dynamicmedia/deliver/dm-aid--ea964daa-dc57-4c0d-8ab0-68c203d54aca/ey-board-game-chess-with-chess-pieces-background.jpg?preferwebp=true&width=3840&quality=85 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt=" Board game chess with chess pieces" title="Board game chess with chess pieces, reflection and bokeh"/> <meta itemprop="caption" content="Board game chess with chess pieces, reflection and bokeh"/> </div> </div> </div> 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2700w,/adobe/dynamicmedia/deliver/dm-aid--2bf1eb29-6e19-4256-9904-7f76acd37329/ey-board-game-chess-with-chess-pieces-static-no-zoom.jpg?preferwebp=true&width=3000&quality=85 3000w,/adobe/dynamicmedia/deliver/dm-aid--2bf1eb29-6e19-4256-9904-7f76acd37329/ey-board-game-chess-with-chess-pieces-static-no-zoom.jpg?preferwebp=true&width=3300&quality=85 3300w,/adobe/dynamicmedia/deliver/dm-aid--2bf1eb29-6e19-4256-9904-7f76acd37329/ey-board-game-chess-with-chess-pieces-static-no-zoom.jpg?preferwebp=true&width=3600&quality=85 3600w,/adobe/dynamicmedia/deliver/dm-aid--2bf1eb29-6e19-4256-9904-7f76acd37329/ey-board-game-chess-with-chess-pieces-static-no-zoom.jpg?preferwebp=true&width=3840&quality=85 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt=" Board game chess with chess pieces"/> </div> </div> </div> </div> </div> <div class="better-question__gradient"></div> <div class="better-question__copy"> <div class="better-question__content"> <h1 class="better-question__title"> How can manufacturing CEOs innovate like their future depends on it? </h1>  <div class="better-question__char-animation" aria-hidden="true" data-nosnippet><span class="better-question__char">H</span><span class="better-question__char">o</span><span class="better-question__char">w</span><span class="better-question__char"> </span><span class="better-question__char">c</span><span class="better-question__char">a</span><span class="better-question__char">n</span><span class="better-question__char"> </span><span class="better-question__char">m</span><span class="better-question__char">a</span><span class="better-question__char">n</span><span class="better-question__char">u</span><span class="better-question__char">f</span><span class="better-question__char">a</span><span class="better-question__char">c</span><span class="better-question__char">t</span><span class="better-question__char">u</span><span class="better-question__char">r</span><span class="better-question__char">i</span><span class="better-question__char">n</span><span class="better-question__char">g</span><span class="better-question__char"> </span><span class="better-question__char">C</span><span class="better-question__char">E</span><span class="better-question__char">O</span><span class="better-question__char">s</span><span class="better-question__char"> </span><span class="better-question__char">i</span><span class="better-question__char">n</span><span class="better-question__char">n</span><span class="better-question__char">o</span><span class="better-question__char">v</span><span class="better-question__char">a</span><span class="better-question__char">t</span><span class="better-question__char">e</span><span class="better-question__char"> </span><span class="better-question__char">l</span><span class="better-question__char">i</span><span class="better-question__char">k</span><span class="better-question__char">e</span><span class="better-question__char"> </span><span class="better-question__char">t</span><span class="better-question__char">h</span><span class="better-question__char">e</span><span class="better-question__char">i</span><span class="better-question__char">r</span><span class="better-question__char"> </span><span class="better-question__char">f</span><span class="better-question__char">u</span><span class="better-question__char">t</span><span class="better-question__char">u</span><span class="better-question__char">r</span><span class="better-question__char">e</span><span class="better-question__char"> </span><span class="better-question__char">d</span><span class="better-question__char">e</span><span class="better-question__char">p</span><span class="better-question__char">e</span><span class="better-question__char">n</span><span class="better-question__char">d</span><span class="better-question__char">s</span><span class="better-question__char"> </span><span class="better-question__char">o</span><span class="better-question__char">n</span><span class="better-question__char"> </span><span class="better-question__char">i</span><span class="better-question__char">t</span><span class="better-question__char">?</span></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-3c06ee312b" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-d90742de40" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 aem-Grid--tablet-portrait--12 aem-Grid--mobile--12 aem-Grid--tablet-landscape--12 "> <div class="upTwoColumns component aem-GridColumn aem-GridColumn--default--12"><div class="up-two-columns"> <div class="up-two-columns__left-container"> <div class="left-container container responsivegrid up-two-columns__left-container-top"> <div 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class="left-container container responsivegrid up-two-columns__left-container-bottom"> <div id="left-container-f4dd01c732" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> <div class="parsys up-two-columns__right-container"><div class="container responsivegrid section"> <div id="container-eb192fb089" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 aem-Grid--mobile--12 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--0 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"><div data-cmp-data-layer="{"rich-text-bb69dcda33":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:50:00Z","xdm:text":"<h4><span class=\"copy-block\">So much has changed, yet many executives are following the same old playbook. Adapt and lead the charge for disruption.</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">So much has changed, yet many executives are following the same old playbook. Adapt and lead the charge for disruption.</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--0 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--0 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"><div data-cmp-data-layer="{"rich-text-d519d65057":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:50:52Z","xdm:text":"<p><span class=\"copy-block\"><b>In brief</b></span></p>\r\n<ul>\r\n<li><span class=\"copy-block\">Get closer to your customers, both large and small, through the power of data — and unlock new products and business models.</span></li>\r\n<li><span class=\"copy-block\">Use a venture-capitalist mindset to advance innovation: seek out quick wins to build momentum and take a portfolio approach to fund big bets.</span></li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><b>In brief</b></span></p> <ul><li><span class="copy-block">Get closer to your customers, both large and small, through the power of data — and unlock new products and business models.</span></li><li><span class="copy-block">Use a venture-capitalist mindset to advance innovation: seek out quick wins to build momentum and take a portfolio approach to fund big bets.</span></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--0 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--0 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"><div data-cmp-data-layer="{"rich-text-1578799be3":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-07T13:41:03Z","xdm:text":"<p><span class=\"copy-block\"><span class=\"drop-cap\">F</span>or decades, manufacturers had a playbook for reliable profits that worked fairly well: create products, farm them out to distributors and retailers, and cut costs or boost unit sales. But this playbook is proving inadequate as the game itself is going through dramatic changes.&nbsp;</span></p>\r\n<p><span class=\"copy-block\">As converging forces are erasing traditional boundaries between industries, innovation will propel today’s market leaders, while yesterday’s mainstays fumble to find their place on a new competitive chessboard. Nontraditional competitors have new products and new business models, nibbling at pieces of market and cementing closer customer relationships. Meanwhile, traditional supply chains are stretched thin or disrupted, and inflation persists, while new technologies are redefining customer expectations and raising the bar for all competitors. In this environment, innovation isn’t just about incremental updates to create market differentiation; it needs to be about harnessing the growth potential of disruption.&nbsp;</span></p>\r\n<p><span class=\"copy-block\">The forces of change — geopolitical and technological, with shifting consumer expectations and more — that have already disrupted other sectors such as retail and telecom are now accelerating within the industrial sector. This “gravitational pull” of industry convergence will pose a critical factor in forcing manufacturers to innovate.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><span class="drop-cap">F</span>or decades, manufacturers had a playbook for reliable profits that worked fairly well: create products, farm them out to distributors and retailers, and cut costs or boost unit sales. But this playbook is proving inadequate as the game itself is going through dramatic changes. </span></p> <p><span class="copy-block">As converging forces are erasing traditional boundaries between industries, innovation will propel today’s market leaders, while yesterday’s mainstays fumble to find their place on a new competitive chessboard. Nontraditional competitors have new products and new business models, nibbling at pieces of market and cementing closer customer relationships. Meanwhile, traditional supply chains are stretched thin or disrupted, and inflation persists, while new technologies are redefining customer expectations and raising the bar for all competitors. In this environment, innovation isn’t just about incremental updates to create market differentiation; it needs to be about harnessing the growth potential of disruption. </span></p> <p><span class="copy-block">The forces of change — geopolitical and technological, with shifting consumer expectations and more — that have already disrupted other sectors such as retail and telecom are now accelerating within the industrial sector. This “gravitational pull” of industry convergence will pose a critical factor in forcing manufacturers to innovate.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-c7289bb0a5" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-c174129648"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width={width}&quality=85" data-asset-id="216cdaa7-96bb-4a1c-b165-72865075edc3" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/insights/advanced-manufacturing/images/ey-female-technician-programs-a-robot-arm.jpg" id="image-render-df5a264dd2" data-cmp-data-layer="{"image-render-df5a264dd2":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2023-11-07T13:44:59Z","image":{"repo:id":"216cdaa7-96bb-4a1c-b165-72865075edc3","repo:modifyDate":"2023-11-07T13:27:32Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/insights/advanced-manufacturing/images/ey-female-technician-programs-a-robot-arm.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=100&quality=85 100w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=200&quality=85 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800w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=900&quality=85 900w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=1000&quality=85 1000w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=1100&quality=85 1100w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=1200&quality=85 1200w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=1600&quality=85 1600w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=1800&quality=85 1800w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=2000&quality=85 2000w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=2400&quality=85 2400w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=2700&quality=85 2700w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=3000&quality=85 3000w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=3300&quality=85 3300w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=3600&quality=85 3600w,/adobe/dynamicmedia/deliver/dm-aid--216cdaa7-96bb-4a1c-b165-72865075edc3/ey-female-technician-programs-a-robot-arm.jpg?preferwebp=true&width=3840&quality=85 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="female technician programs a robot arm with a digital tablet"/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">1</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 1 </p> <h2 class="up-chapter-breaker__title">Disruption dies in diffusion</h2> <p class="up-chapter-breaker__subtitle">The CEO needs to lead the innovation charge from the front.</p> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-4a2b6ece1e":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:51:49Z","xdm:text":"<p><span class=\"copy-block\">While it remains true that innovation is the job of everyone in an organization, as the leader, the CEO must determine the path forward and set priorities, as well as compel action when institutional inertia threatens to drag down needed change. Traditionally, CEOs have considered their roles as the champions of innovation. The typical champion is someone who encourages and supports the team but does not directly drive the innovation charge, while the driver is like a general leading the troops from the front.</span></p>\r\n<p><span class=\"copy-block\">One can think of the innovation process like a vehicle that will stall if it loses momentum. It is critical that the CEO keeps the innovation moving forward, provides direction, anticipates challenges, motivates the team and performs just-in-time course corrections so that momentum is maintained. The more disruptive the innovation, the more it needs a CEO leading the cavalry from the front. Having the CEO as the driver means that disruption is not watered down along the chain of command into incrementalism (such as in a game of telephone, combined with risk aversion from the organization).</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">While it remains true that innovation is the job of everyone in an organization, as the leader, the CEO must determine the path forward and set priorities, as well as compel action when institutional inertia threatens to drag down needed change. Traditionally, CEOs have considered their roles as the champions of innovation. The typical champion is someone who encourages and supports the team but does not directly drive the innovation charge, while the driver is like a general leading the troops from the front.</span></p> <p><span class="copy-block">One can think of the innovation process like a vehicle that will stall if it loses momentum. It is critical that the CEO keeps the innovation moving forward, provides direction, anticipates challenges, motivates the team and performs just-in-time course corrections so that momentum is maintained. The more disruptive the innovation, the more it needs a CEO leading the cavalry from the front. Having the CEO as the driver means that disruption is not watered down along the chain of command into incrementalism (such as in a game of telephone, combined with risk aversion from the organization).</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid cmp-container--background-color-e2e aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"> <div id="container-a36ccd5914" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 aem-Grid--mobile--12 "> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--0 aem-GridColumn--offset--mobile--0 aem-GridColumn--mobile--8"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/14816322?454436"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> </div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Manufacturing CEOs can innovate for the future | EY - Global" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>A visual illustrating that 63% of C-suite executives in the manufacturing space believe that the biggest competitive threat in the next three years will come from a company outside their current sector.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-18a2e9b8f3":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-01T14:08:04Z","xdm:text":"<p><span class=\"copy-block\"><a href=\"https://www.ey.com/en_us/strategy/four-ways-the-manufacturing-sector-can-improve-corporate-strategy\" title=\"EY US\" target=\"_self\" rel=\"noopener noreferrer\">In an EY poll</a>&nbsp;(via EY.com US), 63% of C-suite executives in the manufacturing space believe that the biggest competitive threat in the next three years will come from a company outside their current sector.</span></p>\r\n<p><span class=\"copy-block\">In this complex landscape of new challenges and opportunities, CEOs have constrained timeframes in which to set and pursue their leadership visions: their average tenure in the sector has fallen to 6.5 years in 2023, compared with 7.2 years a decade ago. And they have fewer people on their teams to consult: in&nbsp;<a href=\"#\">a separate EY survey</a>, 56% agreed that “few members of our senior leadership team have experience in managing a business through a downturn of this uncertainty and volatility.”</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><a href="https://www.ey.com/en_us/strategy/four-ways-the-manufacturing-sector-can-improve-corporate-strategy" title="EY US" target="_self" rel="noopener noreferrer">In an EY poll</a> (via EY.com US), 63% of C-suite executives in the manufacturing space believe that the biggest competitive threat in the next three years will come from a company outside their current sector.</span></p> <p><span class="copy-block">In this complex landscape of new challenges and opportunities, CEOs have constrained timeframes in which to set and pursue their leadership visions: their average tenure in the sector has fallen to 6.5 years in 2023, compared with 7.2 years a decade ago. And they have fewer people on their teams to consult: in <a href="#">a separate EY survey</a>, 56% agreed that “few members of our senior leadership team have experience in managing a business through a downturn of this uncertainty and volatility.”</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="upAccordion component aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"> <div id="accordion-a0a1b31d0d" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-a0a1b31d0d-item-04155374db" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-a0a1b31d0d-item-04155374db-button" class="up-accordion__header-button" aria-controls="accordion-a0a1b31d0d-item-04155374db-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Case study: A CEO leading the innovation charge</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-a0a1b31d0d-item-04155374db-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-a0a1b31d0d-item-04155374db-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-04155374db" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--8"><div data-cmp-data-layer="{"rich-text-519903b67d":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:57:04Z","xdm:text":"<p><span class=\"copy-block\">Since Carrier Global spun off from United Technologies in April 2020, it has increased its investment in R&amp;D by US$75 million, a move that represents a concrete investment in risk-taking. Carrier CEO Dave Gitlin says, “Innovation is a big part of our culture. … We’re saying that we trust our engineering and the rest of our workforce to really lean into innovation.” This heightened focus on innovation paid off during COVID-19 crisis, as Carrier devised the Carrier Opticlean air purification unit in less than a month. The Opticlean unit was ultimately&nbsp;recognized by&nbsp;<i>Time</i>&nbsp;magazine as one of the top innovations of 2020.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Since Carrier Global spun off from United Technologies in April 2020, it has increased its investment in R&D by US$75 million, a move that represents a concrete investment in risk-taking. Carrier CEO Dave Gitlin says, “Innovation is a big part of our culture. … We’re saying that we trust our engineering and the rest of our workforce to really lean into innovation.” This heightened focus on innovation paid off during COVID-19 crisis, as Carrier devised the Carrier Opticlean air purification unit in less than a month. The Opticlean unit was ultimately recognized by <i>Time</i> magazine as one of the top innovations of 2020.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-9d154052ca" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-6bdf63f071"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--71e6bf9e-54b2-432f-8ad7-f0c41ff3c656/ey-businesswoman-leading-team-meeting-in-office.jpg?preferwebp=true&width={width}&quality=85" data-asset-id="71e6bf9e-54b2-432f-8ad7-f0c41ff3c656" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/insights/advanced-manufacturing/images/ey-businesswoman-leading-team-meeting-in-office.jpg" id="image-render-a3c1f34325" data-cmp-data-layer="{"image-render-a3c1f34325":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2023-11-07T14:11:15Z","image":{"repo:id":"71e6bf9e-54b2-432f-8ad7-f0c41ff3c656","repo:modifyDate":"2023-11-07T13:27:27Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/insights/advanced-manufacturing/images/ey-businesswoman-leading-team-meeting-in-office.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--71e6bf9e-54b2-432f-8ad7-f0c41ff3c656/ey-businesswoman-leading-team-meeting-in-office.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--71e6bf9e-54b2-432f-8ad7-f0c41ff3c656/ey-businesswoman-leading-team-meeting-in-office.jpg?preferwebp=true&width=100&quality=85 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2400w,/adobe/dynamicmedia/deliver/dm-aid--71e6bf9e-54b2-432f-8ad7-f0c41ff3c656/ey-businesswoman-leading-team-meeting-in-office.jpg?preferwebp=true&width=2700&quality=85 2700w,/adobe/dynamicmedia/deliver/dm-aid--71e6bf9e-54b2-432f-8ad7-f0c41ff3c656/ey-businesswoman-leading-team-meeting-in-office.jpg?preferwebp=true&width=3000&quality=85 3000w,/adobe/dynamicmedia/deliver/dm-aid--71e6bf9e-54b2-432f-8ad7-f0c41ff3c656/ey-businesswoman-leading-team-meeting-in-office.jpg?preferwebp=true&width=3300&quality=85 3300w,/adobe/dynamicmedia/deliver/dm-aid--71e6bf9e-54b2-432f-8ad7-f0c41ff3c656/ey-businesswoman-leading-team-meeting-in-office.jpg?preferwebp=true&width=3600&quality=85 3600w,/adobe/dynamicmedia/deliver/dm-aid--71e6bf9e-54b2-432f-8ad7-f0c41ff3c656/ey-businesswoman-leading-team-meeting-in-office.jpg?preferwebp=true&width=3840&quality=85 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="Businesswoman leading team meeting while colleagues at workstation in office"/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">2</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 2 </p> <h2 class="up-chapter-breaker__title">Focus on customers — big and small</h2> <p class="up-chapter-breaker__subtitle">Mine insights from your customers — both well-served, unserved and underserved — as both a defensive and offensive strategy.</p> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-77b7e4bd92":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-24T08:42:35Z","xdm:text":"<p><span class=\"copy-block\">Traditional wisdom suggests prioritizing the biggest customers, and traditional wisdom isn’t wrong. However, manufacturers are generally one or multiple steps removed from the ultimate customer, and both the end customer and intermediary customer are equally important. Additionally, disruptors often target unserved and underserved customers, which are often the most important vehicle to harness disruption and avoid being thwarted by disruption.</span></p>\r\n<p><span class=\"copy-block\">However, with new technologies has come increased awareness. Data from customers/consumers is the fuel for new products, new business models and new markets, and this fuel will increasingly separate winners from losers.</span></p>\r\n<p><span class=\"copy-block\">The&nbsp;<a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/alliances/the-ceo-imperative-how-mastering-ecosystems-transforms-performance.html\" target=\"_self\" rel=\"noopener noreferrer\">EY CEO Imperative Study</a>&nbsp;showcases this trend: customer-sourced innovation is a top priority for manufacturing CEOs overall. Moreover, high performers are already considering customer perspectives and will continue to leverage those perspectives while also developing external innovation ecosystems to capture scale and take greater risks. When manufacturers understand the needs of their customers better, they’re positioned to not only grow but also to transform their business models and value chains.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Traditional wisdom suggests prioritizing the biggest customers, and traditional wisdom isn’t wrong. However, manufacturers are generally one or multiple steps removed from the ultimate customer, and both the end customer and intermediary customer are equally important. Additionally, disruptors often target unserved and underserved customers, which are often the most important vehicle to harness disruption and avoid being thwarted by disruption.</span></p> <p><span class="copy-block">However, with new technologies has come increased awareness. Data from customers/consumers is the fuel for new products, new business models and new markets, and this fuel will increasingly separate winners from losers.</span></p> <p><span class="copy-block">The <a href="/en_gl/alliances/the-ceo-imperative-how-mastering-ecosystems-transforms-performance" target="_self" rel="noopener noreferrer">EY CEO Imperative Study</a> showcases this trend: customer-sourced innovation is a top priority for manufacturing CEOs overall. Moreover, high performers are already considering customer perspectives and will continue to leverage those perspectives while also developing external innovation ecosystems to capture scale and take greater risks. When manufacturers understand the needs of their customers better, they’re positioned to not only grow but also to transform their business models and value chains.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"> <div id="container-43424afdcd" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 aem-Grid--mobile--12 "> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--7 aem-GridColumn--offset--default--1 aem-GridColumn--offset--mobile--0 aem-GridColumn--mobile--8"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/14912810?454436"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> </div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Manufacturing CEOs can innovate for the future | EY - Global" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>Two interactive charts showing the ways that the 33% of CEOs who chose “innovation processes” as one of their top three areas for implementation of change in the next 3 years, are planning to get there as well as how comparing how the CEOs of the most thriving companies are innovating. (Source: CEO Imperative Survey, 2021)</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-f06b3ac7e0":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:53:21Z","xdm:text":"<p><span class=\"copy-block\">Among the 33% of manufacturing CEOs who chose “innovation processes” as one of their top three areas for implementation of change in the next three years, there are multiple ways in which they plan to get there. But customer-focused innovation is the clear top choice at 67%.&nbsp;&nbsp;</span></p>\r\n<p><span class=\"copy-block\">While this is an emerging trend and not yet the norm, if you look only at CEOs of thriving manufacturing companies, they’ve increasingly embraced customer perspectives and are now focusing on implementation.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Among the 33% of manufacturing CEOs who chose “innovation processes” as one of their top three areas for implementation of change in the next three years, there are multiple ways in which they plan to get there. But customer-focused innovation is the clear top choice at 67%. </span></p> <p><span class="copy-block">While this is an emerging trend and not yet the norm, if you look only at CEOs of thriving manufacturing companies, they’ve increasingly embraced customer perspectives and are now focusing on implementation.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="upAccordion component aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"> <div id="accordion-65eff98cb8" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-65eff98cb8-item-6872bcebf8" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-65eff98cb8-item-6872bcebf8-button" class="up-accordion__header-button" aria-controls="accordion-65eff98cb8-item-6872bcebf8-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Case study: How the traditional hotel industry was disrupted</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-65eff98cb8-item-6872bcebf8-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-65eff98cb8-item-6872bcebf8-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-6872bcebf8" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--8"><div data-cmp-data-layer="{"rich-text-882ace8a38":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-07T15:38:59Z","xdm:text":"<p>When a conference came to San Francisco and people were left without lodging because the traditional hotels were full, one enterprising pair decided to rent out an air mattress in their apartment to accommodate an unserved attendee. That’s how the idea for Airbnb was born.</p>\r\n<p>At first the idea was met with a lot of skepticism, including from investors; many felt it had already been done (for example, though vacation home rentals). But they missed the key differentiators of Airbnb: it was urban; it was home-sharing; it was an authentic, unique experience; and it was often a less expensive, less cookie-cutter option than a hotel stay. Airbnb didn’t just offer a place to stay. Airbnb offered “experiences,” making guests feel part of the community in a culture of inclusion where “anyone can belong anywhere.”</p>\r\n<p>Thanks to these differentiations, Airbnb was also able to appeal to the Gen Z and millennial market, for whom traditional hotel experiences do not resonate strongly. In the end, this unserved market became a multibillion-dollar enterprise, disrupting the traditional hotel market. Hotels largely ignored Airbnb until it became a growing concern; then hotels tried to copy it.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>When a conference came to San Francisco and people were left without lodging because the traditional hotels were full, one enterprising pair decided to rent out an air mattress in their apartment to accommodate an unserved attendee. That’s how the idea for Airbnb was born.</p> <p>At first the idea was met with a lot of skepticism, including from investors; many felt it had already been done (for example, though vacation home rentals). But they missed the key differentiators of Airbnb: it was urban; it was home-sharing; it was an authentic, unique experience; and it was often a less expensive, less cookie-cutter option than a hotel stay. Airbnb didn’t just offer a place to stay. Airbnb offered “experiences,” making guests feel part of the community in a culture of inclusion where “anyone can belong anywhere.”</p> <p>Thanks to these differentiations, Airbnb was also able to appeal to the Gen Z and millennial market, for whom traditional hotel experiences do not resonate strongly. In the end, this unserved market became a multibillion-dollar enterprise, disrupting the traditional hotel market. Hotels largely ignored Airbnb until it became a growing concern; then hotels tried to copy it.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-2ff68dfc85" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-f454bb656c"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width={width}&quality=85" data-asset-id="bba27b5e-fdec-46f0-9812-3358e9de7713" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/insights/advanced-manufacturing/images/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg" id="image-render-0aaf385cc2" data-cmp-data-layer="{"image-render-0aaf385cc2":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2023-11-07T14:22:55Z","image":{"repo:id":"bba27b5e-fdec-46f0-9812-3358e9de7713","repo:modifyDate":"2023-11-07T13:25:48Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/insights/advanced-manufacturing/images/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=100&quality=85 100w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=200&quality=85 200w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=300&quality=85 300w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=400&quality=85 400w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=500&quality=85 500w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=600&quality=85 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2400w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=2700&quality=85 2700w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=3000&quality=85 3000w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=3300&quality=85 3300w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=3600&quality=85 3600w,/adobe/dynamicmedia/deliver/dm-aid--bba27b5e-fdec-46f0-9812-3358e9de7713/ey-female-engineer-using-virtual-reality-headset-in-computer-lab.jpg?preferwebp=true&width=3840&quality=85 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="Female engineer using virtual reality headset in computer lab"/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">3</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 3 </p> <h2 class="up-chapter-breaker__title">Past is not a prologue for future</h2> <p class="up-chapter-breaker__subtitle">Fortify your position on a rapidly evolving competitive chessboard with alliances.</p> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-11e48161e9":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:53:38Z","xdm:text":"<p><span class=\"copy-block\">When your competitive chessboard is changing rapidly, how do you predict future performance? One of the hardest times for companies to think disruptively is when they have a highly successful product or technology. It can be tempting to ride that wave of success for as long as it lasts and make incremental improvements requiring smaller investments, especially since disruptive innovation requires investment of significant time, resources and cultural commitments. But the past is not a prologue for the future, and failure to embrace disruptive innovation can lead to stagnation at best and irrelevance at worst.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">When your competitive chessboard is changing rapidly, how do you predict future performance? One of the hardest times for companies to think disruptively is when they have a highly successful product or technology. It can be tempting to ride that wave of success for as long as it lasts and make incremental improvements requiring smaller investments, especially since disruptive innovation requires investment of significant time, resources and cultural commitments. But the past is not a prologue for the future, and failure to embrace disruptive innovation can lead to stagnation at best and irrelevance at worst.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid theme-dark cmp-container--theme-dark cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-08593976f9" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn--default--9 aem-GridColumn aem-GridColumn--offset--default--1"><div data-cmp-data-layer="{"rich-text-836152ffbf":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:53:50Z","xdm:text":"<h4 style=\"text-align: center;\"><span class=\"copy-block\">The past is not a prologue for the future, and failure to embrace disruptive innovation can lead to stagnation at best and irrelevance at worst.</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4 style=" text-align: center; "><span class="copy-block">The past is not a prologue for the future, and failure to embrace disruptive innovation can lead to stagnation at best and irrelevance at worst.</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </div> <div class="nested-tile aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-c43935d519" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY can Help </p> <div> <ul class="cmp-link-area__regular "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" data-analytics-action-value="Industry strategy" href="/en_gl/services/strategy/industry-strategy"> Industry strategy </a> </p> </div> <p class="cmp-link-area__item__paragraph">Our EY-Parthenon industry strategy consulting teams can help your business challenge the status quo. Learn more.</p> <a class="cmp-link-area__item__readmore" href="/en_gl/services/strategy/industry-strategy"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text nested-tile--georgia-font"> <p>It is critical for CEOs to create the vision for change and the umbrella under which their executive teams can take risks and question long-held belief systems. Sometimes it takes a C-suite leader to break through the calcification that arises from success and move away from statements like “this is not our way.” These statements should serve as a red flag for the CEO to push the team out of their comfort zone and begin to ask questions like:</p> <ul><li>What have we not considered? </li><li>If we are succeeding compared to our expectations, were our expectations too conservative? </li><li>If something is going well, how could it go better? </li><li>Which customers are we not serving? Why? Should we re-examine those assumptions?</li></ul> <p>Has our field of play changed? Or is the game now different and requires a new set of rules? Can we change the game? </p> <p> </p> <p>In this dynamic environment, manufacturing CEOs should be looking toward ecosystems to amplify innovation and market impact far beyond what can be achieved with their own resources, at an accelerated pace. As the natural focal point for building these relationships, CEOs should recognize and leverage the unique strategic advantages that come with their role — across business units, markets, regions and more. And 71% of manufacturing CEOs who already have high-performing ecosystems affirm that those ecosystems are providing greater growth opportunities than traditional M&A, according to the <a href="/en_gl/alliances/the-ceo-imperative-how-mastering-ecosystems-transforms-performance" target="_self" rel="noopener noreferrer">EY CEO Imperative Study</a>.</p> </div> </div> </div> <div class="upAccordion component aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"> <div id="accordion-cea67cf13f" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-cea67cf13f-item-1d3010e2b5" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-cea67cf13f-item-1d3010e2b5-button" class="up-accordion__header-button" aria-controls="accordion-cea67cf13f-item-1d3010e2b5-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Case study: Deciding to self-disrupt instead of being disrupted</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-cea67cf13f-item-1d3010e2b5-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-cea67cf13f-item-1d3010e2b5-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-1d3010e2b5" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--8"><div data-cmp-data-layer="{"rich-text-1eb5799145":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:58:36Z","xdm:text":"<p><span class=\"copy-block\">A large manufacturer of crop protection chemicals saw that, as technology usage increased on farms, the amount of chemical usage would be better estimated, resulting in a reduction in chemical sales. Seeing this inevitable industry trend, the manufacturer decided to self-disrupt its current go-to-market model, switching to selling directly to farmers.</span></p>\r\n<p><span class=\"copy-block\">To further solve farmers' main pain point of uncertain crop yield, the manufacturer also switched the pricing model to “pay for performance,” in which it would assume the risk of crops missing target yields (i.e., if the crop’s yield was lower than the target, the manufacturer would pay the farmer for the loss). By having deeper financial resources than farmers and also spreading the risks over a large farm population, the manufacturer was able to effectively hedge against the risk of crop loss.</span></p>\r\n<p><span class=\"copy-block\">By combining several innovations in its business model, this manufacturer was able to get closer to customers and create a lock-in partnership from which both manufacturers and farmers benefited.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">A large manufacturer of crop protection chemicals saw that, as technology usage increased on farms, the amount of chemical usage would be better estimated, resulting in a reduction in chemical sales. Seeing this inevitable industry trend, the manufacturer decided to self-disrupt its current go-to-market model, switching to selling directly to farmers.</span></p> <p><span class="copy-block">To further solve farmers' main pain point of uncertain crop yield, the manufacturer also switched the pricing model to “pay for performance,” in which it would assume the risk of crops missing target yields (i.e., if the crop’s yield was lower than the target, the manufacturer would pay the farmer for the loss). By having deeper financial resources than farmers and also spreading the risks over a large farm population, the manufacturer was able to effectively hedge against the risk of crop loss.</span></p> <p><span class="copy-block">By combining several innovations in its business model, this manufacturer was able to get closer to customers and create a lock-in partnership from which both manufacturers and farmers benefited.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-f88b0d3852" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-061b8b7afa"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" 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src="/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=100&quality=85 100w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=200&quality=85 200w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=300&quality=85 300w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=400&quality=85 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1800w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=2000&quality=85 2000w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=2400&quality=85 2400w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=2700&quality=85 2700w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=3000&quality=85 3000w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=3300&quality=85 3300w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=3600&quality=85 3600w,/adobe/dynamicmedia/deliver/dm-aid--a7ca835d-f614-4918-8b44-4aff13718a36/ey-group-of-businesswomen-viewing-office-space-with-estate-agent.jpg?preferwebp=true&width=3840&quality=85 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="Asian female real estate agent showing new office space to clients. Business people discussing and looking at new office with estate broker. Starting up a new business."/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">4</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 4 </p> <h2 class="up-chapter-breaker__title">Embrace the steps forward and the giant leaps</h2> <p class="up-chapter-breaker__subtitle">Approach calculated risk like a venture capitalist and devise an innovation portfolio to balance risk and innovation.</p> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-53c7622c81":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:54:22Z","xdm:text":"<p><span class=\"copy-block\">A CEO who is wary of risk is likely also wary of innovation. To make a giant leap, sometimes you may fall flat on your face. To be successful, keep making strides while looking for opportunities to leap ahead.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">A CEO who is wary of risk is likely also wary of innovation. To make a giant leap, sometimes you may fall flat on your face. To be successful, keep making strides while looking for opportunities to leap ahead.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"> <div id="container-143b2bf2bb" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--0"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed" data-src="story/2013786?454436"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> </div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Manufacturing CEOs can innovate for the future | EY - Global" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>Three interactive charts displaying the percentage of thriving manufacturing companies who are scaling their companies’ innovations faster; reorienting their company towards innovation and risk-taking; and manufacturing CEOs named invest in early-stage business as a top-3 strategic priority. (Source: CEO Imperative Survey, 2021)</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-651717b058":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:54:41Z","xdm:text":"<p><span class=\"copy-block\">Manufacturing leaders should look to venture capitalists for the formula to minimize potential downside while taking informed risks.</span></p>\r\n<ul>\r\n<li><span class=\"copy-block\">Approach innovations as part of a portfolio. Balance the portfolio with a mixture of sure bets (with a high likelihood of commercial success) and big bets. The former can cover costs of the full portfolio, while the latter can reap much higher ROI.</span></li>\r\n<li><span class=\"copy-block\">Set clear targets and manage against them. This means more than forming a steering committee that meets every quarter. What is the size of the disruption you’re aiming for, and do you have the enabling capabilities?</span></li>\r\n<li><span class=\"copy-block\">Fail fast and move forward. Treat innovation as a series of sprints within a marathon. Rather than strive for a perfect product, aim to deliver a good product quickly that can later be improved. Define a problem, solve it quickly and use what you’ve learned to inform the next iteration. Keep the feedback cycles short.</span></li>\r\n<li><span class=\"copy-block\">Don’t feel like you must start from scratch. Invest in early-stage businesses to acquire new talent and business platforms. CEOs can evaluate an effort from the outside before committing a company’s resources toward it.</span></li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Manufacturing leaders should look to venture capitalists for the formula to minimize potential downside while taking informed risks.</span></p> <ul><li><span class="copy-block">Approach innovations as part of a portfolio. Balance the portfolio with a mixture of sure bets (with a high likelihood of commercial success) and big bets. The former can cover costs of the full portfolio, while the latter can reap much higher ROI.</span></li><li><span class="copy-block">Set clear targets and manage against them. This means more than forming a steering committee that meets every quarter. What is the size of the disruption you’re aiming for, and do you have the enabling capabilities?</span></li><li><span class="copy-block">Fail fast and move forward. Treat innovation as a series of sprints within a marathon. Rather than strive for a perfect product, aim to deliver a good product quickly that can later be improved. Define a problem, solve it quickly and use what you’ve learned to inform the next iteration. Keep the feedback cycles short.</span></li><li><span class="copy-block">Don’t feel like you must start from scratch. Invest in early-stage businesses to acquire new talent and business platforms. CEOs can evaluate an effort from the outside before committing a company’s resources toward it.</span></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-48acea480d" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker 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2400w,/adobe/dynamicmedia/deliver/dm-aid--e2cbb517-4630-4ccd-915f-73a4edbaad7f/ey-group-of-business-associates-having-serious-meeting-in-green-office.jpg?preferwebp=true&width=2700&quality=85 2700w,/adobe/dynamicmedia/deliver/dm-aid--e2cbb517-4630-4ccd-915f-73a4edbaad7f/ey-group-of-business-associates-having-serious-meeting-in-green-office.jpg?preferwebp=true&width=3000&quality=85 3000w,/adobe/dynamicmedia/deliver/dm-aid--e2cbb517-4630-4ccd-915f-73a4edbaad7f/ey-group-of-business-associates-having-serious-meeting-in-green-office.jpg?preferwebp=true&width=3300&quality=85 3300w,/adobe/dynamicmedia/deliver/dm-aid--e2cbb517-4630-4ccd-915f-73a4edbaad7f/ey-group-of-business-associates-having-serious-meeting-in-green-office.jpg?preferwebp=true&width=3600&quality=85 3600w,/adobe/dynamicmedia/deliver/dm-aid--e2cbb517-4630-4ccd-915f-73a4edbaad7f/ey-group-of-business-associates-having-serious-meeting-in-green-office.jpg?preferwebp=true&width=3840&quality=85 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="A group of business associated huddled around a table having a serious meeting and sharing ideas in a green and modern office space."/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">5</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 5 </p> <h2 class="up-chapter-breaker__title">Pursue multidimensional thinking, experimentation and engagement</h2> <p class="up-chapter-breaker__subtitle">Execute on your vision by engaging your ecosystem differently.</p> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-d504d5e051":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-24T08:40:23Z","xdm:text":"<p><span class=\"copy-block\">Manufacturing talent grows scarcer by the day. As a CEO, it’s vital to create a narrative around your organization’s purpose that appeals to the market and clearly rewards innovation. This narrative should attract two kinds of talent: those with specialized skills who can focus on the core and those who bring in diverse ways of thinking to help the organization transition during this challenging phase of industry convergence. While organizations pursue and reward specialists (in particular, there is a rise of skills-based hiring in recent years), innovation sometimes needs lateral thinkers with nontraditional backgrounds and multidisciplinary generalists.</span></p>\r\n<p><span class=\"copy-block\">Organizations need to look beyond their own boundaries to hire talent, and avoid getting stuck in the trap of traditional ways of thinking, in order to accelerate their innovation efforts. When multiple perspectives and approaches within an organization are engaged in problem-solving, the resultant solutions are more robust. Additionally, hiring or collaborating with an external organization can further enhance solutions, as outside perspectives offer an external lens unaffected by the company’s internal culture, incentives and political dynamics. One can look at the power of open-source ecosystems, such as the Android operating system for mobile phone or Tesla patents for electric cars, to fully understand the power of leveraging collaborators inside and outside of a company.</span></p>\r\n<p><span class=\"copy-block\">Whether an idea becomes reality depends on its leadership — and, crucially, whether leadership rewards and encourages experimentation and tolerates the associated risk of failure. A pioneering&nbsp;<a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/insights/consulting/how-transformations-with-humans-at-the-center-can-double-your-success.html\" target=\"_self\" rel=\"noopener noreferrer\">EY and the University of Oxford's Humans@Center study</a>&nbsp;scrutinized leadership behaviors and decisions through the eyes of employees to see what separated high-performing manufacturers from low performers as they went through transformations. (High performers surpassed their key performance indicators.)</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Manufacturing talent grows scarcer by the day. As a CEO, it’s vital to create a narrative around your organization’s purpose that appeals to the market and clearly rewards innovation. This narrative should attract two kinds of talent: those with specialized skills who can focus on the core and those who bring in diverse ways of thinking to help the organization transition during this challenging phase of industry convergence. While organizations pursue and reward specialists (in particular, there is a rise of skills-based hiring in recent years), innovation sometimes needs lateral thinkers with nontraditional backgrounds and multidisciplinary generalists.</span></p> <p><span class="copy-block">Organizations need to look beyond their own boundaries to hire talent, and avoid getting stuck in the trap of traditional ways of thinking, in order to accelerate their innovation efforts. When multiple perspectives and approaches within an organization are engaged in problem-solving, the resultant solutions are more robust. Additionally, hiring or collaborating with an external organization can further enhance solutions, as outside perspectives offer an external lens unaffected by the company’s internal culture, incentives and political dynamics. One can look at the power of open-source ecosystems, such as the Android operating system for mobile phone or Tesla patents for electric cars, to fully understand the power of leveraging collaborators inside and outside of a company.</span></p> <p><span class="copy-block">Whether an idea becomes reality depends on its leadership — and, crucially, whether leadership rewards and encourages experimentation and tolerates the associated risk of failure. A pioneering <a href="/en_gl/insights/consulting/how-transformations-with-humans-at-the-center-can-double-your-success" target="_self" rel="noopener noreferrer">EY and the University of Oxford's Humans@Center study</a> scrutinized leadership behaviors and decisions through the eyes of employees to see what separated high-performing manufacturers from low performers as they went through transformations. (High performers surpassed their key performance indicators.)</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--7 aem-GridColumn--offset--default--2"> <div id="container-70c502e9be" class="cmp-container"> <div class="aem-Grid aem-Grid--7 aem-Grid--default--7 "> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--1"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/14815236?454436"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> </div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Manufacturing CEOs can innovate for the future | EY - Global" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>A chart comparing the transformative steps taken by high-performing manufacturers by those taken by low-performing manufacturers, as seen through the eyes of their employees.</span> </div> </span> <br/> </div> <div class="separator cmp-separator--half-size aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"><div data-cmp-data-layer="{"rich-text-c9e93d8766":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T15:55:13Z","xdm:text":"<p><i><span class=\"copy-block\">Thang Nguyen, Manager, Ernst &amp; Young LLP; Federico Pulvirenti, Manager, Ernst &amp; Young LLP; Ben Huntley, Manager, Ernst &amp; Young LLP; Lelouch Zane, Senior Manager, Ernst &amp; Young LLP; McKay Rytting, Senior, Ernst &amp; Young LLP and Julie Buresh, Senior Analyst, Ernst &amp; Young LLP contributed to this article.</span></i></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><i><span class="copy-block">Thang Nguyen, Manager, Ernst & Young LLP; Federico Pulvirenti, Manager, Ernst & Young LLP; Ben Huntley, Manager, Ernst & Young LLP; Lelouch Zane, Senior Manager, Ernst & Young LLP; McKay Rytting, Senior, Ernst & Young LLP and Julie Buresh, Senior Analyst, Ernst & Young LLP contributed to this article.</span></i></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="separator cmp-separator--half-size aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-0e8c6905ae":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:12:38Z","xdm:text":"<h4><span class=\"copy-block\">Summary</span></h4>\r\n<p><span class=\"copy-block\">In shifting tides, trying to stay in one place will only get you further out of sync. Nontraditional upstarts are achieving what many manufacturers have not over decades of being in business by taking different approaches to hiring, partnering, connecting, building and more. As those who are best positioned to keep innovation on track and relationships strong, manufacturing CEOs must shed yesterday’s competitive mindset and accelerate their organizations into tomorrow. Steps to achieving this include hiring new talent with diverse perspectives, building more robust ecosystems of partnerships, getting closer to customers and taking calculated risks.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Summary</span></h4> <p><span class="copy-block">In shifting tides, trying to stay in one place will only get you further out of sync. Nontraditional upstarts are achieving what many manufacturers have not over decades of being in business by taking different approaches to hiring, partnering, connecting, building and more. As those who are best positioned to keep innovation on track and relationships strong, manufacturing CEOs must shed yesterday’s competitive mindset and accelerate their organizations into tomorrow. Steps to achieving this include hiring new talent with diverse perspectives, building more robust ecosystems of partnerships, getting closer to customers and taking calculated risks.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid theme-dark cmp-container--theme-dark aem-GridColumn aem-GridColumn--default--12"> <div id="container-4857774649" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="upPromotionalBanner component up-promotional-banner--promo-side-by-side up-promotional-banner--left-align aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--5 aem-GridColumn--offset--default--0"> <div class="up-promotional-banner up-promotional-banner--text" data-up-is="promotional-banner" data-analytics-category="Promotional Banner"> <div class="up-promotional-banner__content"> <p class="up-promotional-banner__content-heading" role="heading" aria-level="1" data-analytics-label> EY-Nottingham Spirk Innovation Hub </p> <div class="up-promotional-banner__content-description" data-analytics-text-click> <p>See it, make it, unleash it, now. Turn your ideas into innovation. Learn how we can help you reimagine your industry with the Hub today.</p> </div> <div class="up-promotional-banner__content-buttons"> <div class="up-promotional-banner__content-button up-promotional-banner__content-button--single-button"><div class="button primary-cta"> <a class="up-button cmp-button " href="/en_gl/ey-nottingham-spirk-innovation-hub" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-ae2b6ccceb":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2023-11-23T16:08:00Z","dc:title":"Explore more","xdm:linkURL":"/en_gl/ey-nottingham-spirk-innovation-hub"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/ey-nottingham-spirk-innovation-hub.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore more</span> </a> </div> </div> </div> </div> </div> </div> <div class="upPromotionalBanner component up-promotional-banner--promo-side-by-side up-promotional-banner--left-align aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--1"> <div class="up-promotional-banner up-promotional-banner--text" data-up-is="promotional-banner" data-analytics-category="Promotional Banner"> <div class="up-promotional-banner__content"> <p class="up-promotional-banner__content-heading" role="heading" aria-level="1" data-analytics-label> Advanced Manufacturing Realized </p> <div class="up-promotional-banner__content-description" data-analytics-text-click> <p>We can help you unleash the power of advanced end-to-end transformation across the manufacturing ecosystem. (Via ey.com US)</p> </div> <div class="up-promotional-banner__content-buttons"> <div class="up-promotional-banner__content-button up-promotional-banner__content-button--single-button"><div class="button"> <a class="up-button cmp-button " href="/en_us/industries/advanced-manufacturing-realized" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-2a8dba3764":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2023-12-29T13:41:29Z","dc:title":"Explore more","xdm:linkURL":"/en_us/industries/advanced-manufacturing-realized"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/us/en_us/home/industries/advanced-manufacturing-realized.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore more</span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="separator 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