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mega-current-menu-ancestor mega-current-menu-parent mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-672 megamenu-header' id='mega-menu-item-672'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-platform">Platform<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-672-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-672-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-2' id='mega-menu-item-text-2'> <div class="textwidget"><p>Products</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135811 megamenu-header' id='mega-menu-item-135811'><a class="mega-menu-link" href="https://www.abtasty.com/web-experimentation/" id="megamenu-header-web-experimentation">Web Experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135826 megamenu-header' id='mega-menu-item-135826'><a class="mega-menu-link" href="https://www.abtasty.com/feature-experimentation/" id="megamenu-header-feature-experimentation">Feature Experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-139915 megamenu-header' id='mega-menu-item-139915'><a class="mega-menu-link" href="https://www.abtasty.com/content-personalization/" id="megamenu-header-content-personalization">Content Personalization</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135824 megamenu-header' id='mega-menu-item-135824'><a class="mega-menu-link" href="https://www.abtasty.com/rollouts/" id="megamenu-header-rollouts">Rollouts</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135828 megamenu-header' id='mega-menu-item-135828'><a class="mega-menu-link" href="https://www.abtasty.com/intelligent-search/" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135813 megamenu-header' id='mega-menu-item-135813'><a class="mega-menu-link" href="https://www.abtasty.com/recommendations/" id="megamenu-header-recommendations">Recommendations</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135819 megamenu-header' id='mega-menu-item-135819'><a class="mega-menu-link" href="https://www.abtasty.com/merchandising/" id="megamenu-header-merchandising">Merchandising</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-672-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-3' id='mega-menu-item-text-3'> <div class="textwidget"><p>Go further with</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135821 megamenu-header' id='mega-menu-item-135821'><a class="mega-menu-link" href="https://www.abtasty.com/emotions-ai/" id="megamenu-header-emotionsai">EmotionsAI</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135820 megamenu-header' id='mega-menu-item-135820'><a class="mega-menu-link" href="https://www.abtasty.com/guided-selling/" id="megamenu-header-guided-selling">Guided Selling</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135818 megamenu-header' id='mega-menu-item-135818'><a class="mega-menu-link" href="https://www.abtasty.com/email-recommendations/" id="megamenu-header-email-recommendations">Email Recommendations</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-672-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-4' id='mega-menu-item-text-4'> <div class="textwidget"><p>Built for scale</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135817 megamenu-header' id='mega-menu-item-135817'><a class="mega-menu-link" href="https://www.abtasty.com/ai-optimization/" id="megamenu-header-ai">AI</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135823 megamenu-header' id='mega-menu-item-135823'><a class="mega-menu-link" href="https://www.abtasty.com/gdpr-compliant/" id="megamenu-header-security-and-privacy">Security and Privacy</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135812 megamenu-header' id='mega-menu-item-135812'><a class="mega-menu-link" href="https://www.abtasty.com/tech-performance/" id="megamenu-header-tech-and-performance">Tech and Performance</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-item mega-menu-item-159786' id='mega-menu-item-159786'><a class="mega-menu-link" href="https://www.abtasty.com/new-features/" aria-current="page" id="megamenu-header-new-features-2024">New Features 2024</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-160708' id='mega-menu-item-160708'><a class="mega-menu-link" href="https://www.abtasty.com/new-features-2025/" id="megamenu-header-new-features-2025">New Features 2025</a></li> </ul> </li><li class='mega-menu-column mega-header-background-primary mega-menu-columns-3-of-12 header-background-primary' id='mega-menu-672-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-5' id='mega-menu-item-text-5'> <div class="textwidget"><p>Documentation</p> </div> </li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137130 item-with-arrow-primary megamenu-header' id='mega-menu-item-137130'><a class="mega-menu-link" href="https://abtasty.zendesk.com/hc/en-us" id="megamenu-header-web-experimentation">Web Experimentation</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-688 item-with-arrow-primary megamenu-header' id='mega-menu-item-688'><a class="mega-menu-link" href="https://developers.epoq.de/hc/en-us" id="megamenu-header-search">Search</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-689 item-with-arrow-primary megamenu-header' id='mega-menu-item-689'><a class="mega-menu-link" href="https://flagship.zendesk.com/hc/en-us" id="megamenu-header-feature-exp-rollouts">Feature Exp. & Rollouts</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-690 item-with-arrow-primary megamenu-header' id='mega-menu-item-690'><a class="mega-menu-link" href="https://docs.developers.flagship.io/" id="megamenu-header-feature-developer-doc">Feature Developer Doc</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159339 item-with-arrow-primary megamenu-header' id='mega-menu-item-159339'><a class="mega-menu-link" href="https://support.abtasty.com/hc/en-us" id="megamenu-header-reco-merch">Reco. & Merch.</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-691' id='mega-menu-item-691'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-grow-with-us">Grow with us<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-691-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-691-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-6' id='mega-menu-item-text-6'> <div class="textwidget"><p>Success with AB Tasty</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-137132 megamenu-header' id='mega-menu-item-137132'><a class="mega-menu-link" href="https://www.abtasty.com/customers/" id="megamenu-header-customers">Customers</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-691-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-7' id='mega-menu-item-text-7'> <div class="textwidget"><p>Extensive Partner Network</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135825 megamenu-header' id='mega-menu-item-135825'><a class="mega-menu-link" href="https://www.abtasty.com/find-a-partner/" id="megamenu-header-find-a-partner">Find a partner</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-151591 megamenu-header' id='mega-menu-item-151591'><a class="mega-menu-link" href="https://www.abtasty.com/partners-directory/" id="megamenu-header-partners-directory">Partners directory</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138236 megamenu-header' id='mega-menu-item-138236'><a class="mega-menu-link" href="https://www.abtasty.com/integrations/" id="megamenu-header-integrations">Integrations</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-155885 megamenu-header' id='mega-menu-item-155885'><a class="mega-menu-link" href="https://www.abtasty.com/google-cloud/" id="megamenu-header-google-cloud">Google Cloud</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-691-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-8' id='mega-menu-item-text-8'> <div class="textwidget"><p>Global Support</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135814 megamenu-header' id='mega-menu-item-135814'><a class="mega-menu-link" href="https://www.abtasty.com/customer-success/" id="megamenu-header-customer-success-team">Customer Success Team</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-691-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_block mega-menu-item-block-12' id='mega-menu-item-block-12'></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-137677 megamenu-header' id='mega-menu-item-137677'><a class="mega-menu-link" href="https://www.abtasty.com/pricing/" tabindex="0" id="megamenu-header-pricing">Pricing</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-menu-item-704 megamenu-header' id='mega-menu-item-704'><a class="mega-menu-link" href="/resources" aria-expanded="false" tabindex="0" id="megamenu-header-resources">Resources<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-704-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-704-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-10' id='mega-menu-item-text-10'> <div class="textwidget"><p>Topics</p> </div> </li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137338 item-topics megamenu-header' id='mega-menu-item-137338'><a class="mega-menu-link" href="https://www.abtasty.com/topics/ab-testing/" id="megamenu-header-a-b-testing">#A/B Testing</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137379 item-topics megamenu-header' id='mega-menu-item-137379'><a class="mega-menu-link" href="https://www.abtasty.com/topics/customer-journey/" id="megamenu-header-customer-journey">#Customer Journey</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137373 item-topics megamenu-header' id='mega-menu-item-137373'><a class="mega-menu-link" href="https://www.abtasty.com/topics/customer-psychology/" id="megamenu-header-customer-psychology">#Customer Psychology</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137382 item-topics megamenu-header' id='mega-menu-item-137382'><a class="mega-menu-link" href="https://www.abtasty.com/topics/cro-culture/" id="megamenu-header-cro-culture">#CRO Culture</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137375 item-topics megamenu-header' id='mega-menu-item-137375'><a class="mega-menu-link" href="https://www.abtasty.com/topics/data-analytics/" id="megamenu-header-data-analytics">#Data & Analytics</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137359 item-topics megamenu-header' id='mega-menu-item-137359'><a class="mega-menu-link" href="https://www.abtasty.com/topics/feature-experimentation/" id="megamenu-header-feature-experimentation">#Feature Experimentation</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137341 item-topics megamenu-header' id='mega-menu-item-137341'><a class="mega-menu-link" href="https://www.abtasty.com/topics/personalization/" id="megamenu-header-personalization">#Personalization</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137376 item-topics megamenu-header' id='mega-menu-item-137376'><a class="mega-menu-link" href="https://www.abtasty.com/topics/statistical-methodology/" id="megamenu-header-statistical-methodology">#Statistical Methodology</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-5' id='mega-menu-item-custom_html-5'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139005 item-with-arrow-primary megamenu-header' id='mega-menu-item-139005'><a class="mega-menu-link" href="/resources" id="megamenu-header-see-more">See more</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-704-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-11' id='mega-menu-item-text-11'> <div class="textwidget"><p>Industry</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138083 megamenu-header' id='mega-menu-item-138083'><a class="mega-menu-link" href="https://www.abtasty.com/industry/beauty/" id="megamenu-header-beauty">Beauty</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-137395 megamenu-header' id='mega-menu-item-137395'><a class="mega-menu-link" href="https://www.abtasty.com/industry/e-commerce/" id="megamenu-header-e-commerce">E-commerce</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-137389 megamenu-header' id='mega-menu-item-137389'><a class="mega-menu-link" href="https://www.abtasty.com/industry/fashion-apparel/" id="megamenu-header-fashion-apparel">Fashion & Apparel</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138085 megamenu-header' id='mega-menu-item-138085'><a class="mega-menu-link" href="https://www.abtasty.com/industry/financial-services/" id="megamenu-header-financial-services">Financial Services</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-137397 megamenu-header' id='mega-menu-item-137397'><a class="mega-menu-link" href="https://www.abtasty.com/industry/home-furniture/" id="megamenu-header-home-furniture">Home & Furniture</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138088 megamenu-header' id='mega-menu-item-138088'><a class="mega-menu-link" href="https://www.abtasty.com/industry/media/" id="megamenu-header-media">Media</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-137392 megamenu-header' id='mega-menu-item-137392'><a class="mega-menu-link" href="https://www.abtasty.com/industry/travel-hospitality/" id="megamenu-header-travel-hospitatlity">Travel & Hospitatlity</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-6' id='mega-menu-item-custom_html-6'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139014 item-with-arrow-primary megamenu-header' id='mega-menu-item-139014'><a class="mega-menu-link" href="/resources" id="megamenu-header-see-more">See more</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-704-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-12' id='mega-menu-item-text-12'> <div class="textwidget"><p>Content Type</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139059 megamenu-header' id='mega-menu-item-139059'><a class="mega-menu-link" href="/blog" id="megamenu-header-articles">Articles</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-137575 megamenu-header' id='mega-menu-item-137575'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/case-studies/" id="megamenu-header-case-studies">Case Studies</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-137577 megamenu-header' id='mega-menu-item-137577'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/ebooks/" id="megamenu-header-e-books">E-Books</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-151316 megamenu-header' id='mega-menu-item-151316'><a class="mega-menu-link" href="https://www.abtasty.com/glossary/" id="megamenu-header-glossary">Glossary</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-150105 megamenu-header' id='mega-menu-item-150105'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/guide/" id="megamenu-header-guides">Guides</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-150106 megamenu-header' id='mega-menu-item-150106'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/podcast/" id="megamenu-header-podcast">Podcast</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-137572 megamenu-header' id='mega-menu-item-137572'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/webinars/" id="megamenu-header-webinars">Webinars</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-7' id='mega-menu-item-custom_html-7'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139021 item-with-arrow-primary megamenu-header' id='mega-menu-item-139021'><a class="mega-menu-link" href="/resources" id="megamenu-header-see-all-resources">See all resources</a></li> </ul> </li><li class='mega-menu-column mega-header-background-primary mega-menu-columns-3-of-12 header-background-primary' id='mega-menu-704-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-47' id='mega-menu-item-text-47'> <div class="textwidget"><p>Tools</p> </div> </li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-147327 item-with-arrow-primary megamenu-header' id='mega-menu-item-147327'><a class="mega-menu-link" href="https://www.abtasty.com/sample-size-calculator/#minimum-detectable-effect-calculator" id="megamenu-header-minimum-detectable-effect-calculator">Minimum Detectable Effect Calculator</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-147325 item-with-arrow-primary megamenu-header' id='mega-menu-item-147325'><a class="mega-menu-link" href="https://www.abtasty.com/sample-size-calculator/" id="megamenu-header-sample-size-calculator">Sample Size Calculator</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-735 megamenu-header' id='mega-menu-item-735'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-company">Company<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-735-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-735-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-14' id='mega-menu-item-text-14'> <div class="textwidget"><p>AB Tasty</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135815 megamenu-header' id='mega-menu-item-135815'><a class="mega-menu-link" href="https://www.abtasty.com/about-us/" id="megamenu-header-about-us">About Us</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-147319' id='mega-menu-item-147319'><a class="mega-menu-link" href="https://www.abtasty.com/corporate-social-responsibility/" id="megamenu-header-sustainability-inclusivity">Sustainability & Inclusivity</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-157197' id='mega-menu-item-157197'><a class="mega-menu-link" href="https://www.abtasty.com/our-latest-news/" id="megamenu-header-our-latest-news">Our latest News</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-735-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-16' id='mega-menu-item-text-16'> <div class="textwidget"><p>Join Us</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135816 megamenu-header' id='mega-menu-item-135816'><a class="mega-menu-link" href="https://www.abtasty.com/your-journey-abtasty/" id="megamenu-header-your-journey-at-ab-tasty">Your Journey at AB Tasty</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137818 megamenu-header' id='mega-menu-item-137818'><a class="mega-menu-link" href="https://careers.abtasty.com/#jobs" id="megamenu-header-careers">Careers</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-157207' id='mega-menu-item-157207'><a class="mega-menu-link" href="https://www.abtasty.com/why-work-with-ab-tasty/" id="megamenu-header-why-work-with-ab-tasty">Why work with AB Tasty ?</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-735-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-15' id='mega-menu-item-text-15'> <div class="textwidget"><p>Contact</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-137684 megamenu-header' id='mega-menu-item-137684'><a class="mega-menu-link" href="https://www.abtasty.com/contact/" id="megamenu-header-send-us-a-message">Send us a message</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138373 megamenu-header' id='mega-menu-item-138373'><a class="mega-menu-link" href="https://www.abtasty.com/become-a-partner/" id="megamenu-header-become-a-partner">Become a partner</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-735-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_block mega-menu-item-block-14' id='mega-menu-item-block-14'></li> </ul> </li> </ul> </li></ul> </li><li class='mega-header-align-right mega-demo-btn mega-getdemo mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-137747 header-align-right demo-btn getdemo megamenu-header' id='mega-menu-item-137747'><a class="mega-menu-link" href="https://www.abtasty.com/get-a-demo/" tabindex="0" id="megamenu-header-get-a-demo">Get a demo</a></li><li class='mega-header-align-right mega-login mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-has-icon mega-icon-left mega-menu-item-743 header-align-right login megamenu-header' id='mega-menu-item-743'><a class="dashicons-admin-users mega-menu-link" href="#" aria-expanded="false" tabindex="0" id="megamenu-header-login">Login<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137719 megamenu-header' id='mega-menu-item-137719'><a class="mega-menu-link" href="https://auth.abtasty.com/login?return_to=https%3A%2F%2Fapp2.abtasty.com" id="megamenu-header-web-experimentation">Web Experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137741 megamenu-header' id='mega-menu-item-137741'><a class="mega-menu-link" href="https://auth.abtasty.com/login?return_to=https://app.flagship.io" id="megamenu-header-feature-exp-rollouts">Feature Exp. & Rollouts</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159348' id='mega-menu-item-159348'><a class="mega-menu-link" href="https://recos.abtasty.com/" id="megamenu-header-reco-merch">Reco. & Merch.</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137745 megamenu-header' id='mega-menu-item-137745'><a class="mega-menu-link" href="https://controldesk.epoq.de/v2/login" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137746 megamenu-header' id='mega-menu-item-137746'><a class="mega-menu-link" href="https://emotionsai.abtasty.com/login/?next=/accounts/login/%3Fnext%3D/" id="megamenu-header-emotionsai">EmotionsAI</a></li></ul> </li><li class='mega-pll-parent-menu-item mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-parent mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-has-icon mega-icon-left mega-menu-item-745 pll-parent-menu-item' id='mega-menu-item-745'><a class="dashicons-admin-site-alt3 mega-menu-link" href="#pll_switcher" aria-expanded="false" tabindex="0" id="megamenu-header-en">EN<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-lang-item mega-lang-item-2 mega-lang-item-en mega-current-lang mega-lang-item-first mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-745-en lang-item lang-item-2 lang-item-en current-lang lang-item-first' id='mega-menu-item-745-en'><a class="mega-menu-link" href="https://www.abtasty.com/new-features/" id="megamenu-header-en">EN</a></li><li class='mega-lang-item mega-lang-item-5 mega-lang-item-de mega-no-translation mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-745-de lang-item lang-item-5 lang-item-de no-translation' id='mega-menu-item-745-de'><a class="mega-menu-link" href="https://www.abtasty.com/de/" id="megamenu-header-de">DE</a></li><li class='mega-lang-item mega-lang-item-9 mega-lang-item-fr mega-no-translation mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-745-fr lang-item lang-item-9 lang-item-fr no-translation' id='mega-menu-item-745-fr'><a class="mega-menu-link" href="https://www.abtasty.com/fr/" id="megamenu-header-fr">FR</a></li></ul> </li></ul></div> </ul> </nav> </div> </div> </header> <div class="menu-modal cover-modal header-footer-group" data-modal-target-string=".menu-modal"> <div class="menu-modal-inner modal-inner"> <div class="menu-wrapper section-inner"> <div class="menu-top"> <button class="toggle close-nav-toggle fill-children-current-color" data-toggle-target=".menu-modal" data-toggle-body-class="showing-menu-modal" data-set-focus=".menu-modal"> <span class="toggle-text">Close Menu</span> <svg class="svg-icon" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16"><polygon fill="" fill-rule="evenodd" points="6.852 7.649 .399 1.195 1.445 .149 7.899 6.602 14.352 .149 15.399 1.195 8.945 7.649 15.399 14.102 14.352 15.149 7.899 8.695 1.445 15.149 .399 14.102" /></svg> </button> <nav class="expanded-menu" aria-label="Expanded"> <ul class="modal-menu reset-list-style"> <div id="mega-menu-wrap-expanded" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-0' id='mega-toggle-block-0'><button aria-label="Toggle Menu" class="mega-toggle-animated mega-toggle-animated-slider" type="button" aria-expanded="false"> <span class="mega-toggle-animated-box"> <span class="mega-toggle-animated-inner"></span> </span> </button></div></div></div><ul id="mega-menu-expanded" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="hover_intent" data-effect="fade_up" data-effect-speed="200" data-effect-mobile="disabled" data-effect-speed-mobile="0" data-panel-width="body" data-mobile-force-width="false" data-second-click="go" data-document-click="collapse" data-vertical-behaviour="standard" data-breakpoint="999" data-unbind="true" data-mobile-state="collapse_all" data-mobile-direction="vertical" data-hover-intent-timeout="300" data-hover-intent-interval="100"><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-current-menu-parent mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-672 megamenu-header' id='mega-menu-item-672'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-platform">Platform<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-672-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-672-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-2' id='mega-menu-item-text-2'> <div class="textwidget"><p>Products</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135811 megamenu-header' id='mega-menu-item-135811'><a class="mega-menu-link" href="https://www.abtasty.com/web-experimentation/" id="megamenu-header-web-experimentation">Web Experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135826 megamenu-header' id='mega-menu-item-135826'><a class="mega-menu-link" href="https://www.abtasty.com/feature-experimentation/" id="megamenu-header-feature-experimentation">Feature Experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-139915 megamenu-header' id='mega-menu-item-139915'><a class="mega-menu-link" href="https://www.abtasty.com/content-personalization/" id="megamenu-header-content-personalization">Content Personalization</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135824 megamenu-header' id='mega-menu-item-135824'><a class="mega-menu-link" href="https://www.abtasty.com/rollouts/" id="megamenu-header-rollouts">Rollouts</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135828 megamenu-header' id='mega-menu-item-135828'><a class="mega-menu-link" href="https://www.abtasty.com/intelligent-search/" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135813 megamenu-header' id='mega-menu-item-135813'><a class="mega-menu-link" href="https://www.abtasty.com/recommendations/" id="megamenu-header-recommendations">Recommendations</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135819 megamenu-header' id='mega-menu-item-135819'><a class="mega-menu-link" href="https://www.abtasty.com/merchandising/" id="megamenu-header-merchandising">Merchandising</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-672-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-3' id='mega-menu-item-text-3'> <div class="textwidget"><p>Go further with</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135821 megamenu-header' id='mega-menu-item-135821'><a class="mega-menu-link" href="https://www.abtasty.com/emotions-ai/" id="megamenu-header-emotionsai">EmotionsAI</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135820 megamenu-header' id='mega-menu-item-135820'><a class="mega-menu-link" href="https://www.abtasty.com/guided-selling/" id="megamenu-header-guided-selling">Guided Selling</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135818 megamenu-header' id='mega-menu-item-135818'><a class="mega-menu-link" href="https://www.abtasty.com/email-recommendations/" id="megamenu-header-email-recommendations">Email Recommendations</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-672-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-4' id='mega-menu-item-text-4'> <div class="textwidget"><p>Built for scale</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135817 megamenu-header' id='mega-menu-item-135817'><a class="mega-menu-link" href="https://www.abtasty.com/ai-optimization/" id="megamenu-header-ai">AI</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135823 megamenu-header' id='mega-menu-item-135823'><a class="mega-menu-link" href="https://www.abtasty.com/gdpr-compliant/" id="megamenu-header-security-and-privacy">Security and Privacy</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135812 megamenu-header' id='mega-menu-item-135812'><a class="mega-menu-link" href="https://www.abtasty.com/tech-performance/" id="megamenu-header-tech-and-performance">Tech and Performance</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-item mega-menu-item-159786' id='mega-menu-item-159786'><a class="mega-menu-link" href="https://www.abtasty.com/new-features/" aria-current="page" id="megamenu-header-new-features-2024">New Features 2024</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-160708' id='mega-menu-item-160708'><a class="mega-menu-link" href="https://www.abtasty.com/new-features-2025/" id="megamenu-header-new-features-2025">New Features 2025</a></li> </ul> </li><li class='mega-menu-column mega-header-background-primary mega-menu-columns-3-of-12 header-background-primary' id='mega-menu-672-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-5' id='mega-menu-item-text-5'> <div class="textwidget"><p>Documentation</p> </div> </li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137130 item-with-arrow-primary megamenu-header' id='mega-menu-item-137130'><a class="mega-menu-link" href="https://abtasty.zendesk.com/hc/en-us" id="megamenu-header-web-experimentation">Web Experimentation</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-688 item-with-arrow-primary megamenu-header' id='mega-menu-item-688'><a class="mega-menu-link" href="https://developers.epoq.de/hc/en-us" id="megamenu-header-search">Search</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-689 item-with-arrow-primary megamenu-header' id='mega-menu-item-689'><a class="mega-menu-link" href="https://flagship.zendesk.com/hc/en-us" id="megamenu-header-feature-exp-rollouts">Feature Exp. & Rollouts</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-690 item-with-arrow-primary megamenu-header' id='mega-menu-item-690'><a class="mega-menu-link" href="https://docs.developers.flagship.io/" id="megamenu-header-feature-developer-doc">Feature Developer Doc</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159339 item-with-arrow-primary megamenu-header' id='mega-menu-item-159339'><a class="mega-menu-link" href="https://support.abtasty.com/hc/en-us" id="megamenu-header-reco-merch">Reco. & Merch.</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-691' id='mega-menu-item-691'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-grow-with-us">Grow with us<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-691-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-691-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-6' id='mega-menu-item-text-6'> <div class="textwidget"><p>Success with AB Tasty</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-137132 megamenu-header' id='mega-menu-item-137132'><a class="mega-menu-link" href="https://www.abtasty.com/customers/" id="megamenu-header-customers">Customers</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-691-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-7' id='mega-menu-item-text-7'> <div class="textwidget"><p>Extensive Partner Network</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135825 megamenu-header' id='mega-menu-item-135825'><a class="mega-menu-link" href="https://www.abtasty.com/find-a-partner/" id="megamenu-header-find-a-partner">Find a partner</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-151591 megamenu-header' id='mega-menu-item-151591'><a class="mega-menu-link" href="https://www.abtasty.com/partners-directory/" id="megamenu-header-partners-directory">Partners directory</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138236 megamenu-header' id='mega-menu-item-138236'><a class="mega-menu-link" href="https://www.abtasty.com/integrations/" id="megamenu-header-integrations">Integrations</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-155885 megamenu-header' id='mega-menu-item-155885'><a class="mega-menu-link" href="https://www.abtasty.com/google-cloud/" id="megamenu-header-google-cloud">Google Cloud</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-691-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-8' id='mega-menu-item-text-8'> <div class="textwidget"><p>Global Support</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135814 megamenu-header' id='mega-menu-item-135814'><a class="mega-menu-link" href="https://www.abtasty.com/customer-success/" id="megamenu-header-customer-success-team">Customer Success Team</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-691-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_block mega-menu-item-block-12' id='mega-menu-item-block-12'></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-137677 megamenu-header' id='mega-menu-item-137677'><a class="mega-menu-link" href="https://www.abtasty.com/pricing/" tabindex="0" id="megamenu-header-pricing">Pricing</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-menu-item-704 megamenu-header' id='mega-menu-item-704'><a class="mega-menu-link" href="/resources" aria-expanded="false" tabindex="0" id="megamenu-header-resources">Resources<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-704-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-704-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-10' id='mega-menu-item-text-10'> <div class="textwidget"><p>Topics</p> </div> </li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137338 item-topics megamenu-header' id='mega-menu-item-137338'><a class="mega-menu-link" href="https://www.abtasty.com/topics/ab-testing/" id="megamenu-header-a-b-testing">#A/B Testing</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137379 item-topics megamenu-header' id='mega-menu-item-137379'><a class="mega-menu-link" href="https://www.abtasty.com/topics/customer-journey/" id="megamenu-header-customer-journey">#Customer Journey</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137373 item-topics megamenu-header' id='mega-menu-item-137373'><a class="mega-menu-link" href="https://www.abtasty.com/topics/customer-psychology/" id="megamenu-header-customer-psychology">#Customer Psychology</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137382 item-topics megamenu-header' id='mega-menu-item-137382'><a class="mega-menu-link" href="https://www.abtasty.com/topics/cro-culture/" id="megamenu-header-cro-culture">#CRO Culture</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137375 item-topics megamenu-header' id='mega-menu-item-137375'><a class="mega-menu-link" href="https://www.abtasty.com/topics/data-analytics/" id="megamenu-header-data-analytics">#Data & Analytics</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137359 item-topics megamenu-header' id='mega-menu-item-137359'><a class="mega-menu-link" href="https://www.abtasty.com/topics/feature-experimentation/" id="megamenu-header-feature-experimentation">#Feature Experimentation</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137341 item-topics megamenu-header' id='mega-menu-item-137341'><a class="mega-menu-link" href="https://www.abtasty.com/topics/personalization/" id="megamenu-header-personalization">#Personalization</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-137376 item-topics megamenu-header' id='mega-menu-item-137376'><a class="mega-menu-link" href="https://www.abtasty.com/topics/statistical-methodology/" id="megamenu-header-statistical-methodology">#Statistical Methodology</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-5' id='mega-menu-item-custom_html-5'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139005 item-with-arrow-primary megamenu-header' id='mega-menu-item-139005'><a class="mega-menu-link" href="/resources" id="megamenu-header-see-more">See more</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-704-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-11' id='mega-menu-item-text-11'> <div class="textwidget"><p>Industry</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138083 megamenu-header' id='mega-menu-item-138083'><a class="mega-menu-link" href="https://www.abtasty.com/industry/beauty/" id="megamenu-header-beauty">Beauty</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-137395 megamenu-header' id='mega-menu-item-137395'><a class="mega-menu-link" href="https://www.abtasty.com/industry/e-commerce/" id="megamenu-header-e-commerce">E-commerce</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-137389 megamenu-header' id='mega-menu-item-137389'><a class="mega-menu-link" href="https://www.abtasty.com/industry/fashion-apparel/" id="megamenu-header-fashion-apparel">Fashion & Apparel</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138085 megamenu-header' id='mega-menu-item-138085'><a class="mega-menu-link" href="https://www.abtasty.com/industry/financial-services/" id="megamenu-header-financial-services">Financial Services</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-137397 megamenu-header' id='mega-menu-item-137397'><a class="mega-menu-link" href="https://www.abtasty.com/industry/home-furniture/" id="megamenu-header-home-furniture">Home & Furniture</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138088 megamenu-header' id='mega-menu-item-138088'><a class="mega-menu-link" href="https://www.abtasty.com/industry/media/" id="megamenu-header-media">Media</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-137392 megamenu-header' id='mega-menu-item-137392'><a class="mega-menu-link" href="https://www.abtasty.com/industry/travel-hospitality/" id="megamenu-header-travel-hospitatlity">Travel & Hospitatlity</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-6' id='mega-menu-item-custom_html-6'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139014 item-with-arrow-primary megamenu-header' id='mega-menu-item-139014'><a class="mega-menu-link" href="/resources" id="megamenu-header-see-more">See more</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-704-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-12' id='mega-menu-item-text-12'> <div class="textwidget"><p>Content Type</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139059 megamenu-header' id='mega-menu-item-139059'><a class="mega-menu-link" href="/blog" id="megamenu-header-articles">Articles</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-137575 megamenu-header' id='mega-menu-item-137575'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/case-studies/" id="megamenu-header-case-studies">Case Studies</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-137577 megamenu-header' id='mega-menu-item-137577'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/ebooks/" id="megamenu-header-e-books">E-Books</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-151316 megamenu-header' id='mega-menu-item-151316'><a class="mega-menu-link" href="https://www.abtasty.com/glossary/" id="megamenu-header-glossary">Glossary</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-150105 megamenu-header' id='mega-menu-item-150105'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/guide/" id="megamenu-header-guides">Guides</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-150106 megamenu-header' id='mega-menu-item-150106'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/podcast/" id="megamenu-header-podcast">Podcast</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-resource-categories mega-menu-item-137572 megamenu-header' id='mega-menu-item-137572'><a class="mega-menu-link" href="https://www.abtasty.com/resource-categories/webinars/" id="megamenu-header-webinars">Webinars</a></li><li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-7' id='mega-menu-item-custom_html-7'><div class="textwidget custom-html-widget"> </div></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139021 item-with-arrow-primary megamenu-header' id='mega-menu-item-139021'><a class="mega-menu-link" href="/resources" id="megamenu-header-see-all-resources">See all resources</a></li> </ul> </li><li class='mega-menu-column mega-header-background-primary mega-menu-columns-3-of-12 header-background-primary' id='mega-menu-704-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-47' id='mega-menu-item-text-47'> <div class="textwidget"><p>Tools</p> </div> </li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-147327 item-with-arrow-primary megamenu-header' id='mega-menu-item-147327'><a class="mega-menu-link" href="https://www.abtasty.com/sample-size-calculator/#minimum-detectable-effect-calculator" id="megamenu-header-minimum-detectable-effect-calculator">Minimum Detectable Effect Calculator</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-147325 item-with-arrow-primary megamenu-header' id='mega-menu-item-147325'><a class="mega-menu-link" href="https://www.abtasty.com/sample-size-calculator/" id="megamenu-header-sample-size-calculator">Sample Size Calculator</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-close-after-click mega-disable-link mega-menu-item-735 megamenu-header' id='mega-menu-item-735'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-company">Company<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-735-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-735-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-14' id='mega-menu-item-text-14'> <div class="textwidget"><p>AB Tasty</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135815 megamenu-header' id='mega-menu-item-135815'><a class="mega-menu-link" href="https://www.abtasty.com/about-us/" id="megamenu-header-about-us">About Us</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-147319' id='mega-menu-item-147319'><a class="mega-menu-link" href="https://www.abtasty.com/corporate-social-responsibility/" id="megamenu-header-sustainability-inclusivity">Sustainability & Inclusivity</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-157197' id='mega-menu-item-157197'><a class="mega-menu-link" href="https://www.abtasty.com/our-latest-news/" id="megamenu-header-our-latest-news">Our latest News</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-735-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-16' id='mega-menu-item-text-16'> <div class="textwidget"><p>Join Us</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-135816 megamenu-header' id='mega-menu-item-135816'><a class="mega-menu-link" href="https://www.abtasty.com/your-journey-abtasty/" id="megamenu-header-your-journey-at-ab-tasty">Your Journey at AB Tasty</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137818 megamenu-header' id='mega-menu-item-137818'><a class="mega-menu-link" href="https://careers.abtasty.com/#jobs" id="megamenu-header-careers">Careers</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-157207' id='mega-menu-item-157207'><a class="mega-menu-link" href="https://www.abtasty.com/why-work-with-ab-tasty/" id="megamenu-header-why-work-with-ab-tasty">Why work with AB Tasty ?</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-735-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-15' id='mega-menu-item-text-15'> <div class="textwidget"><p>Contact</p> </div> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-137684 megamenu-header' id='mega-menu-item-137684'><a class="mega-menu-link" href="https://www.abtasty.com/contact/" id="megamenu-header-send-us-a-message">Send us a message</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138373 megamenu-header' id='mega-menu-item-138373'><a class="mega-menu-link" href="https://www.abtasty.com/become-a-partner/" id="megamenu-header-become-a-partner">Become a partner</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-735-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_block mega-menu-item-block-14' id='mega-menu-item-block-14'></li> </ul> </li> </ul> </li></ul> </li><li class='mega-header-align-right mega-demo-btn mega-getdemo mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-137747 header-align-right demo-btn getdemo megamenu-header' id='mega-menu-item-137747'><a class="mega-menu-link" href="https://www.abtasty.com/get-a-demo/" tabindex="0" id="megamenu-header-get-a-demo">Get a demo</a></li><li class='mega-header-align-right mega-login mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-has-icon mega-icon-left mega-menu-item-743 header-align-right login megamenu-header' id='mega-menu-item-743'><a class="dashicons-admin-users mega-menu-link" href="#" aria-expanded="false" tabindex="0" id="megamenu-header-login">Login<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137719 megamenu-header' id='mega-menu-item-137719'><a class="mega-menu-link" href="https://auth.abtasty.com/login?return_to=https%3A%2F%2Fapp2.abtasty.com" id="megamenu-header-web-experimentation">Web Experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137741 megamenu-header' id='mega-menu-item-137741'><a class="mega-menu-link" href="https://auth.abtasty.com/login?return_to=https://app.flagship.io" id="megamenu-header-feature-exp-rollouts">Feature Exp. & Rollouts</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159348' id='mega-menu-item-159348'><a class="mega-menu-link" href="https://recos.abtasty.com/" id="megamenu-header-reco-merch">Reco. & Merch.</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137745 megamenu-header' id='mega-menu-item-137745'><a class="mega-menu-link" href="https://controldesk.epoq.de/v2/login" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-137746 megamenu-header' id='mega-menu-item-137746'><a class="mega-menu-link" href="https://emotionsai.abtasty.com/login/?next=/accounts/login/%3Fnext%3D/" id="megamenu-header-emotionsai">EmotionsAI</a></li></ul> </li><li class='mega-pll-parent-menu-item mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-parent mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-has-icon mega-icon-left mega-menu-item-745 pll-parent-menu-item' id='mega-menu-item-745'><a class="dashicons-admin-site-alt3 mega-menu-link" href="#pll_switcher" aria-expanded="false" tabindex="0" id="megamenu-header-en">EN<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-lang-item mega-lang-item-2 mega-lang-item-en mega-current-lang mega-lang-item-first mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-745-en lang-item lang-item-2 lang-item-en current-lang lang-item-first' id='mega-menu-item-745-en'><a class="mega-menu-link" href="https://www.abtasty.com/new-features/" id="megamenu-header-en">EN</a></li><li class='mega-lang-item mega-lang-item-5 mega-lang-item-de mega-no-translation mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-745-de lang-item lang-item-5 lang-item-de no-translation' id='mega-menu-item-745-de'><a class="mega-menu-link" href="https://www.abtasty.com/de/" id="megamenu-header-de">DE</a></li><li class='mega-lang-item mega-lang-item-9 mega-lang-item-fr mega-no-translation mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-745-fr lang-item lang-item-9 lang-item-fr no-translation' id='mega-menu-item-745-fr'><a class="mega-menu-link" href="https://www.abtasty.com/fr/" id="megamenu-header-fr">FR</a></li></ul> </li></ul></div> </ul> </nav> <nav class="mobile-menu" aria-label="Mobile"> <ul class="modal-menu reset-list-style"> <div id="mega-menu-wrap-mobile" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-0' id='mega-toggle-block-0'><button aria-label="Toggle Menu" class="mega-toggle-animated mega-toggle-animated-slider" type="button" aria-expanded="false"> <span class="mega-toggle-animated-box"> <span class="mega-toggle-animated-inner"></span> </span> </button></div></div></div><ul id="mega-menu-mobile" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="click" data-effect="fade_up" data-effect-speed="200" data-effect-mobile="slide" data-effect-speed-mobile="200" data-panel-width="body" data-mobile-force-width="false" data-second-click="go" data-document-click="collapse" data-vertical-behaviour="accordion" data-breakpoint="999" data-unbind="true" data-mobile-state="collapse_all" data-mobile-direction="vertical" data-hover-intent-timeout="300" data-hover-intent-interval="100"><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-close-after-click mega-disable-link mega-menu-item-751 megamenu-header' id='mega-menu-item-751'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-platform">Platform<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-collapse-children mega-menu-item-752 megamenu-header' id='mega-menu-item-752'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-products">Products<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138580 megamenu-header' id='mega-menu-item-138580'><a class="mega-menu-link" href="https://www.abtasty.com/web-experimentation/" id="megamenu-header-web-experimentation">Web Experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138576 megamenu-header' id='mega-menu-item-138576'><a class="mega-menu-link" href="https://www.abtasty.com/feature-experimentation/" id="megamenu-header-feature-experimentation">Feature Experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138575 megamenu-header' id='mega-menu-item-138575'><a class="mega-menu-link" href="https://www.abtasty.com/content-personalization/" id="megamenu-header-content-personalization">Content Personalization</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138578 megamenu-header' id='mega-menu-item-138578'><a class="mega-menu-link" href="https://www.abtasty.com/rollouts/" id="megamenu-header-rollouts">Rollouts</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138579 megamenu-header' id='mega-menu-item-138579'><a class="mega-menu-link" href="https://www.abtasty.com/intelligent-search/" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138577 megamenu-header' id='mega-menu-item-138577'><a class="mega-menu-link" href="https://www.abtasty.com/recommendations/" id="megamenu-header-recommendations">Recommendations</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138584 megamenu-header' id='mega-menu-item-138584'><a class="mega-menu-link" href="https://www.abtasty.com/merchandising/" id="megamenu-header-merchandising">Merchandising</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-collapse-children mega-menu-item-759 megamenu-header' id='mega-menu-item-759'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-go-further-with">Go further with<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138582 megamenu-header' id='mega-menu-item-138582'><a class="mega-menu-link" href="https://www.abtasty.com/emotions-ai/" id="megamenu-header-emotionsai">EmotionsAI</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138583 megamenu-header' id='mega-menu-item-138583'><a class="mega-menu-link" href="https://www.abtasty.com/guided-selling/" id="megamenu-header-guided-selling">Guided Selling</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138581 megamenu-header' id='mega-menu-item-138581'><a class="mega-menu-link" href="https://www.abtasty.com/email-recommendations/" id="megamenu-header-email-recommendations">Email Recommendations</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-current-menu-parent mega-menu-item-has-children mega-close-after-click mega-disable-link mega-collapse-children mega-menu-item-764 megamenu-header' id='mega-menu-item-764'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-built-for-scale">Built for scale<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138585 megamenu-header' id='mega-menu-item-138585'><a class="mega-menu-link" href="https://www.abtasty.com/ai-optimization/" id="megamenu-header-ai">AI</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138586 megamenu-header' id='mega-menu-item-138586'><a class="mega-menu-link" href="https://www.abtasty.com/gdpr-compliant/" id="megamenu-header-security-and-privacy">Security and Privacy</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138587 megamenu-header' id='mega-menu-item-138587'><a class="mega-menu-link" href="https://www.abtasty.com/tech-performance/" id="megamenu-header-tech-and-performance">Tech and Performance</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-item mega-menu-item-159787' id='mega-menu-item-159787'><a class="mega-menu-link" href="https://www.abtasty.com/new-features/" aria-current="page" id="megamenu-header-new-features-2024">New Features 2024</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-160709' id='mega-menu-item-160709'><a class="mega-menu-link" href="https://www.abtasty.com/new-features-2025/" id="megamenu-header-new-features-2025">New Features 2025</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-collapse-children mega-menu-item-769 megamenu-header' id='mega-menu-item-769'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-documentation">Documentation<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-770 megamenu-header' id='mega-menu-item-770'><a class="mega-menu-link" href="https://abtasty.zendesk.com/hc/en-us" id="megamenu-header-web-experimentation">Web Experimentation</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-771 megamenu-header' id='mega-menu-item-771'><a class="mega-menu-link" href="https://developers.epoq.de/hc/en-us" id="megamenu-header-search">Search</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-772 megamenu-header' id='mega-menu-item-772'><a class="mega-menu-link" href="https://flagship.zendesk.com/hc/en-us" id="megamenu-header-feature-exp-rollouts">Feature Exp & rollouts</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-773 megamenu-header' id='mega-menu-item-773'><a class="mega-menu-link" href="https://docs.developers.flagship.io/" id="megamenu-header-feature-dev-doc">Feature Dev Doc</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-159345 megamenu-header' id='mega-menu-item-159345'><a class="mega-menu-link" href="https://support.abtasty.com/hc/en-us" id="megamenu-header-reco-merch">Reco. & Merch.</a></li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-close-after-click mega-disable-link mega-menu-item-774 megamenu-header' id='mega-menu-item-774'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-grow-with-us">Grow with us<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-collapse-children mega-menu-item-775 megamenu-header' id='mega-menu-item-775'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-success-with-ab-tasty">Success with AB Tasty<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138588 megamenu-header' id='mega-menu-item-138588'><a class="mega-menu-link" href="https://www.abtasty.com/customers/" id="megamenu-header-customers">Customers</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-collapse-children mega-menu-item-779 megamenu-header' id='mega-menu-item-779'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-extensive-partner-network">Extensive Partner Network<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138589 megamenu-header' id='mega-menu-item-138589'><a class="mega-menu-link" href="https://www.abtasty.com/find-a-partner/" id="megamenu-header-find-a-partner">Find a partner</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-151593 megamenu-header' id='mega-menu-item-151593'><a class="mega-menu-link" href="https://www.abtasty.com/partners-directory/" id="megamenu-header-partners-directory">Partners directory</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138591 megamenu-header' id='mega-menu-item-138591'><a class="mega-menu-link" href="https://www.abtasty.com/integrations/" id="megamenu-header-integrations">Integrations</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-155884 megamenu-header' id='mega-menu-item-155884'><a class="mega-menu-link" href="https://www.abtasty.com/google-cloud/" id="megamenu-header-google-cloud">Google Cloud</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-collapse-children mega-menu-item-782 megamenu-header' id='mega-menu-item-782'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-global-support">Global Support<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-138590 megamenu-header' id='mega-menu-item-138590'><a class="mega-menu-link" href="https://www.abtasty.com/customer-success/" id="megamenu-header-customer-success-team">Customer Success Team</a></li> </ul> </li></ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-138592 megamenu-header' id='mega-menu-item-138592'><a class="mega-menu-link" href="https://www.abtasty.com/pricing/" tabindex="0" id="megamenu-header-pricing">Pricing</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-close-after-click mega-disable-link mega-menu-item-791 megamenu-header' id='mega-menu-item-791'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-resources">Resources<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-collapse-children mega-menu-item-792 megamenu-header' id='mega-menu-item-792'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-topics">Topics<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138593 item-topics megamenu-header' id='mega-menu-item-138593'><a class="mega-menu-link" href="https://www.abtasty.com/topics/ab-testing/" id="megamenu-header-a-b-testing">#A/B Testing</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138596 item-topics megamenu-header' id='mega-menu-item-138596'><a class="mega-menu-link" href="https://www.abtasty.com/topics/cro-culture/" id="megamenu-header-cro-culture">#CRO Culture</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138597 item-topics megamenu-header' id='mega-menu-item-138597'><a class="mega-menu-link" href="https://www.abtasty.com/topics/customer-journey/" id="megamenu-header-customer-journey">#Customer Journey</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138598 item-topics megamenu-header' id='mega-menu-item-138598'><a class="mega-menu-link" href="https://www.abtasty.com/topics/customer-psychology/" id="megamenu-header-customer-psychology">#Customer Psychology</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138599 item-topics megamenu-header' id='mega-menu-item-138599'><a class="mega-menu-link" href="https://www.abtasty.com/topics/data-analytics/" id="megamenu-header-data-analytics">#Data & Analytics</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138602 item-topics megamenu-header' id='mega-menu-item-138602'><a class="mega-menu-link" href="https://www.abtasty.com/topics/feature-experimentation/" id="megamenu-header-feature-experimentation">#Feature Experimentation</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138605 item-topics megamenu-header' id='mega-menu-item-138605'><a class="mega-menu-link" href="https://www.abtasty.com/topics/personalization/" id="megamenu-header-personalization">#Personalization</a></li><li class='mega-item-topics mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-topics mega-menu-item-138613 item-topics megamenu-header' id='mega-menu-item-138613'><a class="mega-menu-link" href="https://www.abtasty.com/topics/statistical-methodology/" id="megamenu-header-statistical-methodology">#Statistical Methodology</a></li><li class='mega-item-with-arrow-primary mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-139169 item-with-arrow-primary megamenu-header' id='mega-menu-item-139169'><a class="mega-menu-link" href="/resources" id="megamenu-header-see-more">See more</a></li> </ul> </li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-close-after-click mega-disable-link mega-collapse-children mega-menu-item-802 megamenu-header' id='mega-menu-item-802'><a class="mega-menu-link" tabindex="0" aria-expanded="false" role="button" id="megamenu-header-industry">Industry<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138622 megamenu-header' id='mega-menu-item-138622'><a class="mega-menu-link" href="https://www.abtasty.com/industry/beauty/" id="megamenu-header-beauty">Beauty</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138623 megamenu-header' id='mega-menu-item-138623'><a class="mega-menu-link" href="https://www.abtasty.com/industry/e-commerce/" id="megamenu-header-e-commerce">E-commerce</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138625 megamenu-header' id='mega-menu-item-138625'><a class="mega-menu-link" href="https://www.abtasty.com/industry/fashion-apparel/" id="megamenu-header-fashion-apparel">Fashion & Apparel</a></li><li class='mega-megamenu-header mega-menu-item mega-menu-item-type-taxonomy mega-menu-item-object-industry mega-menu-item-138626 megamenu-header' id='mega-menu-item-138626'><a class="mega-menu-link" href="https://www.abtasty.com/industry/financial-services/" id="megamenu-header-financial-services">Financial Services</a></li><li 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class="breadcrumb_last" aria-current="page">2024 END OF YEAR SPOTLIGHT</span></span></p></div></div> <div class="wp-block-group alignwide is-style-default has-background-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-style-anchors-banner has-background" style="background-color:#3100be"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"> <h1 class="wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-ada4d3a3c9790ee421316605f706b503" id="h-2024-end-of-year-spotlight">2024<br>END OF YEAR<br>SPOTLIGHT</h1> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading has-text-color has-link-color has-normal-font-size wp-elements-35a25d92e93c19c45b4ad29bc68a4186" id="h-from-ai-to-a-a-check-out-your-new-favorite-features" style="color:#d6ff00">From AI to A/A,<br>check out your new favorite features</h2> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"> <div class="wp-block-group alignfull is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex"> <p class="is-style-anchor has-background-color has-text-color has-link-color wp-elements-c6dc839e1e99540ba59b1c0655f966e8"><a href="#multi-account">Multi-Account</a></p> <p class="is-style-anchor has-background-color has-text-color has-link-color wp-elements-b08e6629d4afa26344f2084ab243d9ee"><a href="#a/a-test">A/A Tests</a></p> <p class="is-style-anchor has-background-color has-text-color has-link-color wp-elements-680981007f3a72c1cf63a0e78eed7d09"><a href="#multipage-patch">Multipage Patch</a></p> <p class="is-style-anchor has-background-color has-text-color has-link-color wp-elements-53dad92ac2326524415d6836ddce8214"><a href="#qa-assitant">QA Assistant</a></p> <p class="is-style-anchor has-background-color has-text-color has-link-color wp-elements-951aee015f8cabcd705f0f08a1fa7f45"><a href="#campaign-management">Campaign Management</a></p> <p class="is-style-anchor has-background-color has-text-color has-link-color wp-elements-22f22b6d89a13ed4d70fdbfb3fb97b1b"><a href="#shopify-integration">Shopify Integration</a></p> <p class="is-style-anchor has-background-color has-text-color has-link-color wp-elements-bc605211950c2b64da74040977bbd658"><a href="#ai-powered-campaigns">AI powered campaigns</a></p> <p class="is-style-anchor has-background-color has-text-color has-link-color wp-elements-cf0d99381c79f7e9153b0fbbc48f99e7"><a href="#datalakes">Datalakes</a></p> </div> </div> </div> </div></div> </div></div> <div class="wp-block-group alignwide is-style-margin-side has-background-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left is-style-normal-line-height has-text-color has-link-color wp-elements-fedd14a07114c31adb7142e96123cddb" style="color:#3100be;font-size:30px">Each quarter gets better and better with fresh new features! From A/A to Q/A, this is where you’ll always find what’s new with AB Tasty.</p> <p class="is-style-normal-line-height has-text-color has-link-color wp-elements-68b18b59c5b71e8ba0b3a17813d027fb" style="color:#3100be;font-size:30px">If you want to enhance your experiences, you’ve come to the right place. Start scrolling – Your new favorite way to scale optimization might be waiting right below.</p> <p class="is-style-normal-line-height has-text-color has-link-color wp-elements-e4e9c5127fc42f19fc09593bfca5353e" style="color:#3100be;font-size:30px">Happy reading!</p> </div></div> <div class="wp-block-group alignfull is-style-titles has-background-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-left is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-9e21c6122b9a063ba6642815ff3c4f81" id="h-say-hello-to-scaled-optimization" style="color:#3100be;letter-spacing:1px">Say hello to scaled optimization</h2> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-815892bd252ff6d5b987007dea6baf06" id="h-let-s-take-the-next-step-forward-together" style="color:#3100be;font-style:normal;font-weight:100">Let’s take the next step forward, together. </h3> </div></div> <div style="height:0px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group alignfull is-style-default has-background-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group alignfull is-style-margin-top has-background" style="background-color:#3100be"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-style-border-radius has-background-background-color has-background is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex" id="multi-account"> <div class="wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-content-justification-left"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained"> <p class="has-text-color has-link-color wp-elements-37a7b8ac01aac725209b5b2a4eaf2346" style="color:#3100be">Multi-Account</p> <div class="wp-block-group alignwide is-style-tag-with-image is-nowrap is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized"><img decoding="async" width="800" height="800" src="https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com.png" alt="" class="wp-image-161315" style="object-fit:cover;width:20px;height:20px" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com.png 800w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-500x500.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-150x150.png 150w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-768x768.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p class="has-text-color has-link-color wp-elements-01086dd81447bf6ce1f2bea6e89d3a5e" style="color:#3100be">Web Experimentation</p> </div> <h2 class="wp-block-heading has-text-color has-link-color wp-elements-e38f2644239eab63b9e9bd009feeeb53" id="h-one-place-to-rule-them-all-multi-account-view" style="color:#3100be">One Place to Rule<br>Them All:<br>Multi-Account View</h2> </div></div> <div class="wp-block-group is-content-justification-left"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained"> <p class="has-text-color has-link-color has-small-font-size wp-elements-2577d3d562f799fafcd0dd5b23e5da9e" style="color:#3100be">Managing multiple accounts? See the activity for all those accounts in one place! The Global Dashboard nos has a multi-account view that gives you visibility across all your accounts, making it easier to take high-level decisions. View activity for just 1 account, some accounts, or all accounts.</p> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-with-arrow"><a class="wp-block-button__link wp-element-button" href="https://support.abtasty.com/hc/en-us/articles/9302016228124-Global-Experience-Dashboard-discovery">Learn more</a></div> </div> </div></div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image size-full is-resized is-style-border-radius"><img decoding="async" width="1014" height="1014" src="https://www.abtasty.com/wp-content/uploads/2025/03/multi-account-view-dashboard-square-release-1.png" alt="" class="wp-image-161291" style="width:540px" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/multi-account-view-dashboard-square-release-1.png 1014w, https://www.abtasty.com/wp-content/uploads/2025/03/multi-account-view-dashboard-square-release-1-500x500.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/multi-account-view-dashboard-square-release-1-150x150.png 150w, https://www.abtasty.com/wp-content/uploads/2025/03/multi-account-view-dashboard-square-release-1-768x768.png 768w" sizes="(max-width: 1014px) 100vw, 1014px" /></figure> </div> </div> <div class="wp-block-columns is-style-border-radius has-background-background-color has-background is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex" id="a/a-test"> <div class="wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-content-justification-left"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained"> <p class="has-text-color has-link-color wp-elements-d16ca1ff8415833cd5a50c7117ed648d" style="color:#3100be">A/A Tests</p> <div class="wp-block-group alignwide is-style-tag-with-image is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized"><img decoding="async" width="800" height="800" src="https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com.png" alt="" class="wp-image-161315" style="object-fit:cover;width:20px;height:20px" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com.png 800w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-500x500.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-150x150.png 150w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-768x768.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p class="has-text-color has-link-color wp-elements-01086dd81447bf6ce1f2bea6e89d3a5e" style="color:#3100be">Web Experimentation</p> </div> <h2 class="wp-block-heading has-text-color has-link-color wp-elements-6e69bc6129fa570e334de7071cdbb25a" id="h-a-a-tests-just-got-easier" style="color:#3100be">A/A Tests Just Got<br>Easier</h2> </div></div> <div class="wp-block-group is-content-justification-left"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained"> <p class="has-text-color has-link-color has-small-font-size wp-elements-7f0864b80acf28590ad97d205f6d0324" style="color:#3100be">You can set up your A/A tests in just a few clicks and collect insights right away, thanks to automatic trackers. Say goodbye to complex A/B testing workarounds withour unique, native feature that gives you a competitive edge.</p> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-with-arrow"><a class="wp-block-button__link wp-element-button" href="https://support.abtasty.com/hc/en-us/articles/6513823548444-How-to-create-an-A-A-Test">Learn more</a></div> </div> </div></div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image size-full is-resized is-style-border-radius"><img decoding="async" width="977" height="978" src="https://www.abtasty.com/wp-content/uploads/2025/03/goals-aa-tests-square-release.png" alt="" class="wp-image-161294" style="width:540px" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/goals-aa-tests-square-release.png 977w, https://www.abtasty.com/wp-content/uploads/2025/03/goals-aa-tests-square-release-500x500.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/goals-aa-tests-square-release-150x150.png 150w, https://www.abtasty.com/wp-content/uploads/2025/03/goals-aa-tests-square-release-768x769.png 768w" sizes="(max-width: 977px) 100vw, 977px" /></figure> </div> </div> </div></div> </div></div> </div></div> <div class="wp-block-group alignwide is-style-margin-bottom has-background" style="background-color:#e8e8e8"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-style-border-radius has-background-background-color has-background is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex" id="multipage-patch"> <div class="wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-content-justification-left"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained"> <div style="height:60px" aria-hidden="true" class="wp-block-spacer is-style-no-space-mobile"></div> <p class="has-text-color has-link-color wp-elements-6e8c6974b484e7506daf249d55ccdd40" style="color:#3100be">Multipage Patch</p> <div class="wp-block-group alignwide is-style-tag-with-image is-nowrap is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized"><img decoding="async" width="800" height="800" src="https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com.png" alt="" class="wp-image-161315" style="object-fit:cover;width:20px;height:20px" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com.png 800w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-500x500.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-150x150.png 150w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-768x768.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p class="has-text-color has-link-color wp-elements-01086dd81447bf6ce1f2bea6e89d3a5e" style="color:#3100be">Web Experimentation</p> </div> <h2 class="wp-block-heading has-text-color has-link-color wp-elements-48b750ecc7764aed49743304b17a3d98" id="h-from-paths-to-patches-multipage-patch-now-available" style="color:#3100be">From Paths to Patches:<br>Multipage Patch Now Available</h2> </div></div> <div class="wp-block-group is-content-justification-left"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained"> <p class="has-text-color has-link-color has-small-font-size wp-elements-dd96819bd80c8049af283f1a9bc32db6" style="color:#3100be">Put live winning variations from multipage tests in a single click, without rebuilding from zero. You can apply changes seamlessly across multiple pages by duplicating and converting to a Patch — saving you time and ensuring consistency.</p> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-with-arrow"><a class="wp-block-button__link wp-element-button" href="https://support.abtasty.com/hc/en-us/articles/6415516777372-How-to-create-a-Patch-Multipage-Patch">Learn more</a></div> </div> </div></div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer is-style-no-space-mobile"></div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image size-full is-resized is-style-border-radius"><img loading="lazy" decoding="async" width="768" height="768" src="https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-MVT-patch-768x768-1.png" alt="" class="wp-image-161274" style="width:540px" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-MVT-patch-768x768-1.png 768w, https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-MVT-patch-768x768-1-500x500.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-MVT-patch-768x768-1-150x150.png 150w" sizes="auto, (max-width: 768px) 100vw, 768px" /></figure> </div> </div> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-style-border-radius has-background" style="background-color:#3100be"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left is-style-default has-text-color has-link-color wp-elements-cded5324d14041629e1a1d2faa2fec16" id="qa-assitant" style="color:#d6ff00">QA Assistant</p> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-49cd45361b7b9257a351846ed27f2212" id="h-reduce-risk-with-qa-assistant-for-all-your-devices" style="color:#d6ff00">Reduce Risk with QA Assistant for All Your Devices</h3> <figure class="wp-block-image size-full is-style-border-radius"><img loading="lazy" decoding="async" width="1080" height="675" src="https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-QA-AssistantFER-edited.png" alt="" class="wp-image-161302" style="aspect-ratio:16/9;object-fit:cover" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-QA-AssistantFER-edited.png 1080w, https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-QA-AssistantFER-edited-500x313.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-QA-AssistantFER-edited-1024x640.png 1024w, https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-QA-AssistantFER-edited-768x480.png 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure> <p class="has-background-color has-text-color has-link-color wp-elements-793e580bf37cc7bc2c5f942bd133445e">Flawless campaigns – every time. Force variations to display and continually test in real-time. It’s the same QA tool you love for web, now optimized for Feature Experimentation.<br>One familiar interface, zero hassle and total confidence in your campaigns.</p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer is-style-no-space-mobile"></div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-arrow-only-2"><a class="wp-block-button__link wp-element-button" href="https://docs.developers.flagship.io/docs/qa-assistant">test</a></div> </div> </div></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div id="campaign-management" class="wp-block-group is-style-border-radius has-background" style="background-color:#3100be"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left is-style-default has-text-color has-link-color wp-elements-2d18fc78bdabccc8a6f49975127473c6" style="color:#d6ff00">Campaign Management</p> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-be17dce1fa07077bdba56a081d7dc255" id="h-build-and-manage-campaigns-without-leaving-your-ide" style="color:#d6ff00">Build and Manage Campaigns Without Leaving Your IDE</h3> <figure class="wp-block-image size-full is-style-border-radius"><img loading="lazy" decoding="async" width="1080" height="675" src="https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-Visual-Studio-Code-Extension-Web-edited.png" alt="" class="wp-image-161305" style="aspect-ratio:16/9;object-fit:cover" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-Visual-Studio-Code-Extension-Web-edited.png 1080w, https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-Visual-Studio-Code-Extension-Web-edited-500x313.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-Visual-Studio-Code-Extension-Web-edited-1024x640.png 1024w, https://www.abtasty.com/wp-content/uploads/2025/03/Feature-Release-Visual-Studio-Code-Extension-Web-edited-768x480.png 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure> <p class="has-background-color has-text-color has-link-color wp-elements-e76832b4e99064334c015fe3de1ce0cc">Prefer to work from the comfort of your own Development Environment? In our Visual Studio Code Extension you can connect your accounts, load campaign data, and create or modify JavaScript snippets without switching your working environment.</p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer is-style-no-space-mobile"></div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-arrow-only-2"><a class="wp-block-button__link wp-element-button" href="https://marketplace.visualstudio.com/items?itemName=ABTasty.abtasty-code">4x Footer Tag</a></div> </div> </div></div> </div> </div> <div id="shopify-integration" class="wp-block-group is-style-border-radius has-background-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-color has-link-color wp-elements-81f522a0bc02315df20f505234a38b1b" style="color:#3100be">Shopify Integration</p> <div class="wp-block-group alignwide is-style-tag-with-image is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized"><img decoding="async" width="800" height="800" src="https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com.png" alt="" class="wp-image-161315" style="object-fit:cover;width:20px;height:20px" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com.png 800w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-500x500.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-150x150.png 150w, https://www.abtasty.com/wp-content/uploads/2025/03/rocket-svgrepo-com-768x768.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p class="has-text-color has-link-color wp-elements-f6507d1eb871b054d72ece6d5a5fd5a0" style="color:#3100be">Feature Experimentation & Rollout</p> </div> <h2 class="wp-block-heading has-text-color has-link-color wp-elements-008b7471a248b005f76b0a65dfe8fcfd" id="h-shopify-transaction-data-for-all-your-devices" style="color:#3100be">Shopify Transaction<br>Data for All Your<br>Devices</h2> <p class="has-text-color has-link-color wp-elements-a0745bcc37fff81e5808ca10a905ad9c" style="color:#3100be">Our new Shopify Integration for transaction tracking is now available for our server-side solution, AB Tasty Feature Experimentation & Rollouts, allowing developers to easily test the revenue returns of new features across any device.</p> <div style="height:100px" aria-hidden="true" class="wp-block-spacer is-style-no-space-mobile"></div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-arrow-only"><a class="wp-block-button__link wp-element-button" href="https://flagship.zendesk.com/hc/en-us/articles/15731132712860-Sending-transactions-from-the-AB-Tasty-Shopify-app-directly-to-Feature-Experimentation-Rollouts">Test</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full is-style-border-radius"><img loading="lazy" decoding="async" width="537" height="537" src="https://www.abtasty.com/wp-content/uploads/2025/03/shopify-abtasty-square-release.png" alt="" class="wp-image-161298" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/shopify-abtasty-square-release.png 537w, https://www.abtasty.com/wp-content/uploads/2025/03/shopify-abtasty-square-release-500x500.png 500w, https://www.abtasty.com/wp-content/uploads/2025/03/shopify-abtasty-square-release-150x150.png 150w" sizes="auto, (max-width: 537px) 100vw, 537px" /></figure> </div> </div> </div></div> </div></div> </div></div> <div class="wp-block-group alignfull is-style-titles"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-02907ff505e90540ac0a348346235076" id="ai-powered-campaigns" style="color:#3100be;letter-spacing:1px">New GenAI Visual Editor Co-pilot:</h2> <h3 class="wp-block-heading is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-7a8d5e387437fe50260c0900daf97dbe" id="h-one-request-limitless-visual-optimizations" style="color:#3100be;font-style:normal;font-weight:100">One Request, Limitless Visual Optimizations</h3> </div></div> <div class="wp-block-group alignfull"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-style-cards-block is-style-margin-mobile has-background" style="background-color:#3100be"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group alignwide is-style-tag-with-image is-nowrap is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="800" height="800" src="https://www.abtasty.com/wp-content/uploads/2025/01/rocket-svgrepo-com.png" alt="" class="wp-image-159697" style="object-fit:cover;width:20px;height:20px" srcset="https://www.abtasty.com/wp-content/uploads/2025/01/rocket-svgrepo-com.png 800w, https://www.abtasty.com/wp-content/uploads/2025/01/rocket-svgrepo-com-500x500.png 500w, https://www.abtasty.com/wp-content/uploads/2025/01/rocket-svgrepo-com-150x150.png 150w, https://www.abtasty.com/wp-content/uploads/2025/01/rocket-svgrepo-com-768x768.png 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure> <p class="has-text-color has-link-color wp-elements-01086dd81447bf6ce1f2bea6e89d3a5e" style="color:#3100be">Web Experimentation</p> </div> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading is-style-no-margin has-text-color has-link-color wp-elements-dbe3ca5bcf2d9c31abc399f2022ae7a2" id="h-effortlessly-transform-your-website-s-visuals-with-just-a-prompt" style="color:#d6ff00;font-size:55px">Effortlessly transform your website’s visuals with just a prompt.</h2> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-text-color has-link-color wp-elements-e8d08ae7a4bfdee548e2f6c81fcfab43" style="color:#d6ff00">Whether you’re adjusting colors, adding animations, or tweaking button styles, our AI does the work so you can focus on what matters – engaging your audience. </p> <figure class="wp-block-image size-full is-style-border-radius"><img loading="lazy" decoding="async" width="2680" height="1511" src="https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example.png" alt="" class="wp-image-159716" srcset="https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example.png 2680w, https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example-500x282.png 500w, https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example-1024x577.png 1024w, https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example-768x433.png 768w, https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example-1536x866.png 1536w, https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example-2048x1155.png 2048w, https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example-800x450.png 800w, https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example-1200x677.png 1200w, https://www.abtasty.com/wp-content/uploads/2025/01/GenAI-Visual-Editor-Copilot-Example-1980x1116.png 1980w" sizes="auto, (max-width: 2680px) 100vw, 2680px" /></figure> </div></div> </div></div> <div class="wp-block-group alignfull"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-style-titles"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-123683355d159948afb8c33271e788d6" id="datalakes" style="color:#3100be;letter-spacing:1px">Take a Plunge into Your Datalakes</h2> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-b7743d584026d7c8dd7072a8b4ebb7c1" id="h-early-adopters-feature" style="color:#3100be;font-style:normal;font-weight:100">Early Adopters Feature</h3> </div></div> <p class="is-style-normal-line-height has-text-color has-link-color has-normal-font-size wp-elements-8841aab80c21f7e35cab5be22bf81ce8" style="color:#3100be"><strong>BigQuery, Snowflake and Redshift users, this call for Early Adopters is for you! Talk to your CSM about how you can get access to sending your campaign data to your engagement platforms, journey managers, analytics… anywhere your data flows!</strong></p> </div></div> </div></div> <div class="wp-block-group alignfull"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-style-cards-block is-style-margin-mobile has-background" style="background-color:#e8e8e8"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-color has-link-color wp-elements-467ca6aafee1864b9e851890f0692f3b" style="color:#3100be">Learn more with our curated content places</p> <h2 class="wp-block-heading is-style-no-margin has-text-color has-link-color wp-elements-388af0a29991f12cb8b722cc423eae7d" id="h-inspiration-to-get-you-from-a-to-b" style="color:#3100be">Inspiration to Get You From A to B</h2> <div class="wp-block-columns is-style-same-height is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-style-border-radius has-background" style="background-color:#3100be"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left is-style-tag has-primary-color has-text-color has-background has-link-color wp-elements-5fe0a4acf3f0f310ea6e634a518142fd" style="background-color:#d6ff00">Article</p> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading is-style-no-margin has-text-color has-link-color wp-elements-6197ee4eb524de7b79dd96c5101d33b2" id="h-how-does-ab-tasty-s-tag-performance-compare" style="color:#d6ff00;font-size:25px">How Does AB Tasty’s Tag Performance Compare?</h3> <p class="has-secondary-color has-text-color has-link-color wp-elements-5775772f25c2a0a37e5c618c563cff85">We’ve worked hard over the past couple of years to bring brands the best possible performance because we know good performance – good CX. So, what makes AB Tasty so fast?</p> <div style="height:45px" aria-hidden="true" class="wp-block-spacer is-style-no-space-mobile"></div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-with-arrow-2"><a class="wp-block-button__link wp-element-button" href="https://www.abtasty.com/blog/why-ab-tasty-delivers-4x-faster/" target="_blank" rel="noreferrer noopener">4x Faster Tag</a></div> </div> </div></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-style-border-radius has-background" style="background-color:#3100be"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left is-style-tag has-primary-color has-text-color has-background has-link-color wp-elements-f51be01c33e195a3676432ed61b11e0e" style="background-color:#d6ff00">Ebook</p> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading is-style-no-margin has-text-color has-link-color wp-elements-5e812cc3b8cee4b30d64e2650ee9d147" id="h-mobile-optimization-guide-tips-for-smartphone-survival" style="color:#d6ff00;font-size:25px">Mobile Optimization Guide Tips For Smartphone Survival</h3> <p class="has-secondary-color has-text-color has-link-color wp-elements-833fc6f131ee1211b6362b0cfda3fd14">In this e-book, see mobile optimization tests from AB Tasty clients and expore consumer behavior trends. From customers journeys to strategies – you’re one click away from digital insights.</p> <div style="height:45px" aria-hidden="true" class="wp-block-spacer is-style-no-space-mobile"></div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-with-arrow-2"><a class="wp-block-button__link wp-element-button" href="https://www.abtasty.com/resources/mobile-optimization-guide/" target="_blank" rel="noreferrer noopener">Get your copy</a></div> </div> </div></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-style-border-radius has-background" style="background-color:#3100be"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left is-style-tag has-primary-color has-text-color has-background has-link-color wp-elements-f51be01c33e195a3676432ed61b11e0e" style="background-color:#d6ff00">Ebook</p> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading is-style-no-margin has-text-color has-link-color wp-elements-152e1d5b4fc32abd4cb50adf27cdc588" id="h-the-expert-s-personnalization-playbook" style="color:#d6ff00;font-size:25px">The Expert’s Personnalization Playbook</h3> <p class="has-secondary-color has-text-color has-link-color wp-elements-edbcf3c23b8b8116f7a20a83032624a6">Let’s focus on advanced personalization techniques for CRO professionals. We鈥檒l explore client-side vs. server-side personalization, leveraging data lakes, advanced audience segmentation, and AI tools.</p> <div style="height:45px" aria-hidden="true" class="wp-block-spacer is-style-no-space-mobile"></div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-button-with-arrow-2"><a class="wp-block-button__link wp-element-button" href="https://www.abtasty.com/resources/personalization-guide/" target="_blank" rel="noreferrer noopener">Get your copy</a></div> </div> </div></div> </div> </div> </div></div> </div></div> <div class="wp-block-group alignfull"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-style-titles"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-blue-background is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-da90d32d6bf35eba38bceb31f70b9b62" id="h-one-platform-for-all-your-progress" style="color:#3100be">One Platform for ALL Your Progress</h2> <h3 class="wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-blue-background is-style-no-margin has-text-color has-link-color has-normal-font-size wp-elements-a1728fd61a1a3959a9ad614abd870903" id="h-everything-you-need-to-optimize-experiences-and-so-much-more" style="color:#3100be;font-style:normal;font-weight:100">Everything you need to optimize experiences and so much more</h3> </div></div> <div class="wp-block-group is-style-cards-block is-style-margin-mobile has-background" style="background-color:#3100be"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative; width:100%; margin:0 auto;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe loading="lazy" src="https://fast.wistia.net/embed/iframe/g0cldlpncj?seo=true&videoFoam=true" title="ABTasty_2024_One_Platform Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" msallowfullscreen width="100%" height="100%"></iframe></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script> </div></div> </div></div> </div></div> <div class="wp-block-group alignfull"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <blockquote class="wp-block-quote is-style-simple-quote is-layout-flow wp-block-quote-is-layout-flow"> <p class="has-text-align-left has-text-color has-link-color wp-elements-fac94a62c9adcf5dc75aec3d58b02fcb" style="color:#3100be;font-size:45px"><strong>“From a software perspective, there’s always something new coming down the features pipeline… The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap.”</strong></p> </blockquote> <div class="wp-block-group is-style-quote-author"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:10%"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img loading="lazy" decoding="async" width="692" height="800" src="https://www.abtasty.com/wp-content/uploads/2025/01/Oliver-Mallich.png" alt="" class="wp-image-159719" style="aspect-ratio:1;object-fit:cover;width:91px;height:auto" srcset="https://www.abtasty.com/wp-content/uploads/2025/01/Oliver-Mallich.png 692w, https://www.abtasty.com/wp-content/uploads/2025/01/Oliver-Mallich-433x500.png 433w" sizes="auto, (max-width: 692px) 100vw, 692px" /></figure> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:90%"> <p class="has-text-color has-link-color wp-elements-d36a29509fc0d684cb4b54ba5972d09a" style="color:#3100be"><strong>Oliver Mallich</strong><br>Head of Marketing and Partnerships at DirectAsia</p> </div> </div> </div></div> </div></div> </div></div> <button id="back-to-top"> <img decoding="async" src="https://www.abtasty.com/wp-content/themes/abtasty/assets/img/page-button-up.svg" alt="Back to top" /> </button> <div class="wp-block-cover alignfull is-style-image-text" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;min-height:50vh;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-100 has-background-dim" style="background-color:#000155"></span><img decoding="async" class="wp-block-cover__image-background" alt="" 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style="width:517px;height:auto" srcset="https://www.abtasty.com/wp-content/uploads/2025/03/525x543_gowfaster_webexperimentation_180124-9.png 525w, https://www.abtasty.com/wp-content/uploads/2025/03/525x543_gowfaster_webexperimentation_180124-9-483x500.png 483w" sizes="auto, (max-width: 525px) 100vw, 525px" /></figure> </div> <div class="wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow" style="background-color:#3100be;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:50%"> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading has-text-align-left is-style-no-margin has-text-color has-larger-font-size" id="h-grow-faster-with-ab-tasty" style="color:#ffffff">Grow faster<br>with <strong>AB Tasty</strong></h2> <p class="has-text-color has-link-color 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