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data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><p><b>Rufskin</b> is an American men's athletic, underwear, swimwear, sportswear and denim manufacturer headquartered in <a href="/wiki/San_Diego,_California" class="mw-redirect" title="San Diego, California">San Diego, California</a>.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Founded in 2002, the company is owned and operated by designer Hubert Pouches and president Douglas Coats. <sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Company_history">Company history</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rufskin&action=edit&section=1" title="Edit section: Company history"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Rufskin was created after Douglas Coats and Hubert Pouches relocated from France to Southern California. Originally hand-made and distributed from a residential location, the company has since expanded to several brick-and-mortar stores and maintains a heavy online presence. The company is known for its marketing towards the gay community, with provocative advertising and promotion within gay clubs and events. Pouches cites a desire to create clothing that is "sexy, futuristic, masculine and athletic". He also notes his inspiration came from working as a designer in France, also operating a modeling agency, where he met Douglas Coats.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> While well-received in the United States, Rufskin does especially well overseas, ultimately resulting in the opening of a European flagship store in Amsterdam for a period of time. To date, the brand is sold in various boutiques and retail stores around the world, including <a href="/wiki/San_Diego" title="San Diego">San Diego</a>, <a href="/wiki/Palm_Springs" class="mw-redirect" title="Palm Springs">Palm Springs</a>, <a href="/wiki/New_York_City" title="New York City">New York City</a>, <a href="/wiki/Miami" title="Miami">Miami</a> and <a href="/wiki/Amsterdam" title="Amsterdam">Amsterdam</a>.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>The company designs, manufactures and distributes exclusively from <a href="/wiki/California" title="California">California</a>. While Rufskin focuses mainly on marketing its <a href="/wiki/Ready-to-wear" title="Ready-to-wear">ready-to-wear</a> apparel, the brand offers specialty leather goods such as jackets and custom-fitted pants. </p> <div class="mw-heading mw-heading2"><h2 id="Advertising_and_collaborations">Advertising and collaborations</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rufskin&action=edit&section=2" title="Edit section: Advertising and collaborations"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Since the earlier days of its inception, Rufskin has enlisted various industry photographers to create what are often provocative and risqué advertising campaigns. Photographer <a href="/wiki/Rick_Day" title="Rick Day">Rick Day</a> has used Rufskin brand apparel and models in several projects, including digital and print media.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>Rufskin has had several successful international advertising campaigns, including a 2011 Golden Iris Reader’s Choice Award for Campaign of the Year on location in Brazil. In 2012 the company worked with Rick Day on the beaches of South Africa.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>In February, 2015 the company collaborated with <a href="/wiki/Tom_of_Finland" title="Tom of Finland">Tom of Finland</a> to create an exclusive 15-piece collection. The collection was sold online via their website, and at company stores. Both Hubert Pouches and Douglas Coats have been fans of Touko Laaksonen, and have cited him as a source of inspiration since before starting the company.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rufskin&action=edit&section=3" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://digital.modernluxury.com/publication/?i=112193&p=60">"Ruf Trade"</a>. <i>Modern Luxury</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Modern+Luxury&rft.atitle=Ruf+Trade&rft_id=http%3A%2F%2Fdigital.modernluxury.com%2Fpublication%2F%3Fi%3D112193%26p%3D60&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARufskin" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.rufskin.com/about-rufskin">"About page"</a>. <i>Rufskin</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Rufskin&rft.atitle=About+page&rft_id=http%3A%2F%2Fwww.rufskin.com%2Fabout-rufskin&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARufskin" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://wiremagazine.tumblr.com/post/80180154597/rufskin-denim-heats-up-miami-beach">"Rufskin Denim Heats up South Beach"</a>. <i>Wire Mag</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Wire+Mag&rft.atitle=Rufskin+Denim+Heats+up+South+Beach&rft_id=http%3A%2F%2Fwiremagazine.tumblr.com%2Fpost%2F80180154597%2Frufskin-denim-heats-up-miami-beach&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARufskin" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20160302080512/http://www.adonmagazine.com/adon-magazine/rufskin-grand-opening-of-new-south-beach-miami-boutique">"Rufskin to open new South Beach Boutique"</a>. <i>Adon Magazine</i>. Archived from <a rel="nofollow" class="external text" href="http://www.adonmagazine.com/adon-magazine/rufskin-grand-opening-of-new-south-beach-miami-boutique">the original</a> on 2016-03-02.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adon+Magazine&rft.atitle=Rufskin+to+open+new+South+Beach+Boutique&rft_id=http%3A%2F%2Fwww.adonmagazine.com%2Fadon-magazine%2Frufskin-grand-opening-of-new-south-beach-miami-boutique&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARufskin" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.ohlalamag.com/en/2009/10/wanted-the-new-rufskin-ad-campaign.html">"WANTED: The new Rufskin ad campaign"</a>. <i>ohhlalamag</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=ohhlalamag&rft.atitle=WANTED%3A+The+new+Rufskin+ad+campaign&rft_id=http%3A%2F%2Fwww.ohlalamag.com%2Fen%2F2009%2F10%2Fwanted-the-new-rufskin-ad-campaign.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARufskin" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.rufskin.com/pdf/022712PR.pdf">"Rufskin announcements"</a> <span class="cs1-format">(PDF)</span>. <i>Rufskin announcements</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Rufskin+announcements&rft.atitle=Rufskin+announcements&rft_id=http%3A%2F%2Fwww.rufskin.com%2Fpdf%2F022712PR.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARufskin" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.fashionising.com/pictures/s--Rufskin-SS-12-Ad-Campaign-14403-1.html">"Rufskin '12 photo shoot"</a>. <i>Fashionising.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Fashionising.com&rft.atitle=Rufskin+%2712+photo+shoot&rft_id=http%3A%2F%2Fwww.fashionising.com%2Fpictures%2Fs--Rufskin-SS-12-Ad-Campaign-14403-1.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARufskin" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.out.com/truman-says/2015/2/11/exclusive-first-look-rufskins-tom-finland-collection">"Exclusive First Look: Rufskin's Tom of Finland Collection"</a>. <i>Out.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Out.com&rft.atitle=Exclusive+First+Look%3A+Rufskin%27s+Tom+of+Finland+Collection&rft_id=http%3A%2F%2Fwww.out.com%2Ftruman-says%2F2015%2F2%2F11%2Fexclusive-first-look-rufskins-tom-finland-collection&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARufskin" class="Z3988"></span></span> </li> </ol></div></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; 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