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tablet-grid-100"> <main id="main" class="site-main"> <div id="gallery-modal"> <b onclick=triggerModal()>+</b> <div class="gallery-modal-info"> <span>Gallery Of</span> <p class="gallery-modal-title">How Black Friday Looked Before It Was Called Black Friday</p> <section> <p class="gallery-modal-description">Jane Pickens leads 9,000 Macy's employees in "Jingle Bells" during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush.</p> <i>Nina Leen / The LIFE Picture Collection</i> <br> </section> <button onclick=toggleInfo(this)>SEE DETAILS<q></q></button> </div> <div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-01-1024x1024.jpg" class="gallery-modal-image rocket-lazyload" style=""> <button onclick=clickLeft() class="gallery-left-arrow"></button> <button onclick=clickRight() class="gallery-right-arrow"></button> </div> <div class="gallery-modal-carousel"> <div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-01-1024x1024.jpg" class='carouselImage carousel-selected rocket-lazyload' onclick=swapImage(this) style='' data-position='0' data-title='Jane Pickens leads 9,000 Macy's employees in "Jingle Bells" during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Jane Pickens leads 9,000 Macy's employees in "Jingle Bells" during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-01-1024x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-02-1024x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='1' data-title='Eager customers stand outside the doors of Macy's, 1948.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Eager customers stand outside the doors of Macy's, 1948.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-02-1024x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-03-799x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='2' data-title='Holiday shoppers line the sidewalk outside of Macy's, 1948.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Holiday shoppers line the sidewalk outside of Macy's, 1948.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-03-799x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-04-860x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='3' data-title='Macy's shoppers wait to be allowed on the floor, 1948.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Macy's shoppers wait to be allowed on the floor, 1948.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-04-860x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-05-1024x902.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='4' data-title='The bulletin board lists price changes that made as a result of comparison shopping. Macy's got around fixed prices by producing their own brands and fixing their own prices.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='The bulletin board lists price changes that were made as a result of comparison shopping. Macy's got around fixed prices by producing their own brands and fixing their own prices.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-05-1024x902.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-06-856x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='5' data-title='Shoppers clamoring for coveted items.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Shoppers clamoring for coveted items.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-06-856x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-07-863x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='6' data-title='This was how many pearls [salesgirl] Janet [Steurer] would sell in one day.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='This was how many pearls [salesgirl] Janet [Steurer] would sell in one day.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-07-863x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-08-810x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='7' data-title='A customer examines a string of pearls, 1948.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='A customer examines a string of pearls, 1948.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-08-810x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-09-1024x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='8' data-title='Santa Clauses at Macy's, 1948.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Santa Claus at Macy's, 1948.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-09-1024x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-10-1024x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='9' data-title='Young salesman William Komlos (Yale '48) was a member of the 60-man executive training squad.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Young salesman William Komlos (Yale '48) was a member of the 60-man executive training squad.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-10-1024x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-11-1024x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='10' data-title='The sales floor at Macy's.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='The sales floor at Macy's..' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-11-1024x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-12-948x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='11' data-title='Women trying on furs in the Macy's dressing room' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Women trying on furs in the Macy's dressing room' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-12-948x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-13-817x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='12' data-title='Comparison shoppers would buy items in competing stores and then bring in merchandise priced under Macy's. Macy's would then lower its prices to undersell the competition.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Comparison shoppers would buy items in competing stores and then bring in merchandise priced under Macy's. Macy's would then lower its prices to undersell the competition.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-13-817x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-14-1024x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='13' data-title='A child with her doll at the crowded Macy's world heardquarters.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='A child with her doll at the crowded Macy's world heardquarters.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-14-1024x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-15-837x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='14' data-title='Macy's store hospital treated 65,000 patients a year. This was a typical Monday morning lineup of people having their temperatures taken. The lineup was longer after big sale days.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='Macy's store hospital treated 65,000 patients a year. This was a typical Monday morning lineup of people having their temperatures taken. The lineup was longer after big sale days.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-15-837x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-16-1024x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='15' data-title='A pageant being performed for the store's thousands of employees before the holiday rush, 1948.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='A pageant being performed for the store's thousands of employees before the holiday rush, 1948.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-16-1024x1024.jpg'></div><div data-bg="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-17-871x1024.jpg" class='carouselImage rocket-lazyload' onclick=swapImage(this) style='' data-position='16' data-title='The mess in the wake of a major sale day, 1948.' data-caption='Nina Leen / The LIFE Picture Collection' data-description='The mess in the wake of a major sale day, 1948.' data-url='https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-17-871x1024.jpg'></div> </div> </div> <article id="post-4120359" class="post-4120359 post type-post status-publish format-standard has-post-thumbnail hentry category-lifestyle tag-161 tag-holiday tag-nina-leen tag-shopping" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article">  <header class="entry-header"> <img src=https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-04.jpg> <div class="article-info"> <a href=/lifestyle> <button class="red-solid">Lifestyle</button></a> <h1 class='entry-title' itemprop='headline'>How Black Friday Looked Before It Was Called Black Friday</h1> <button id='view-gallery-button' onclick='event.stopPropagation(); triggerModal(this)' class='white-transparent'>View Gallery</button> </div> </header> <div class="featured-image-info"> <p class="featured-image-subtitle">Macy’s shoppers wait to be allowed on the floor, 1948.</p> <p class="featured-image-title">Nina Leen / The LIFE Picture Collection</p> </div> <div class="entry-content" itemprop="text"> <h4>Written By: Eliza Berman</h4> <p>Black Friday wasn’t yet called <a href="https://www.mentalfloss.com/article/31581/brief-history-black-friday" target="_blank" rel="noopener">Black Friday</a> in 1948, nor do the newspapers from that era offer evidence of the long lines and raucous stampedes聽that have become typical on the day after Thanksgiving. Still, the kick-off to the holiday shopping season has long been a red-letter retail day. Images of preparations for that 1948 season at Macy’s鈥攖hen, at one million square feet, the biggest store in the world鈥攂espeak a highly orchestrated operation relying upon 14,000 employees to ready 400,000 items to be swept off of shelves by 250,000 eager shoppers.</p> <p>Planning entailed both logistical and motivational efforts. At a giant pep rally, the morale of staff members was lifted by a harmonious rendition of “Jingle Bells.” Telephone operators prepared to respond to as many as six questions per minute. Plainclothes employee detectives trained to spot shoplifters from among the hordes. And clerks readied themselves to handle fluid pricing on that year’s hottest items from striped pajamas to “simulated” pearls to Macy’s house-brand Scotch which fluctuated as many as five times per day as reports of competitors” pricing came in.</p> <p>When all was said and done, when the bargains had been scored and the pajama sets sold, all that was left behind was one million square feet of a giant, heaping mess.</p> <p><em>Liz Ronk edited this gallery for LIFE.com. Follow her on Twitter <a href="https://twitter.com/LizabethRonk">@lizabethronk</a>.</em></p> <blockquote id="single-4120367" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120367 desc="Jane Pickens leads 9,000 Macy's employees in "Jingle Bells" during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush." caption="Nina Leen / The LIFE Picture Collection" title="Jane Pickens leads 9,000 Macy's employees in "Jingle Bells" during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-01-1024x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120367 desc="Jane Pickens leads 9,000 Macy's employees in "Jingle Bells" during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush." caption="Nina Leen / The LIFE Picture Collection" title="Jane Pickens leads 9,000 Macy's employees in "Jingle Bells" during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-01-1024x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">Jane Pickens leads 9,000 Macy’s employees in “Jingle Bells” during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120368" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120368 desc="Eager customers stand outside the doors of Macy's, 1948." caption="Nina Leen / The LIFE Picture Collection" title="Eager customers stand outside the doors of Macy's, 1948." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-02-1024x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120368 desc="Eager customers stand outside the doors of Macy's, 1948." caption="Nina Leen / The LIFE Picture Collection" title="Eager customers stand outside the doors of Macy's, 1948." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-02-1024x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">Eager customers stand outside the doors of Macy’s, 1948.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120369" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120369 desc="Holiday shoppers line the sidewalk outside of Macy's, 1948." caption="Nina Leen / The LIFE Picture Collection" title="Holiday shoppers line the sidewalk outside of Macy's, 1948." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-03-799x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120369 desc="Holiday shoppers line the sidewalk outside of Macy's, 1948." caption="Nina Leen / The LIFE Picture Collection" title="Holiday shoppers line the sidewalk outside of Macy's, 1948." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-03-799x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">Holiday shoppers line the sidewalk outside of Macy’s, 1948.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120370" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120370 desc="Macy's shoppers wait to be allowed on the floor, 1948." caption="Nina Leen / The LIFE Picture Collection" title="Macy's shoppers wait to be allowed on the floor, 1948." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-04-860x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120370 desc="Macy's shoppers wait to be allowed on the floor, 1948." caption="Nina Leen / The LIFE Picture Collection" title="Macy's shoppers wait to be allowed on the floor, 1948." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-04-860x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">Macy’s shoppers wait to be allowed on the floor, 1948.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120371" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120371 desc="The bulletin board lists price changes that were made as a result of comparison shopping. Macy's got around fixed prices by producing their own brands and fixing their own prices." caption="Nina Leen / The LIFE Picture Collection" title="The bulletin board lists price changes that made as a result of comparison shopping. Macy's got around fixed prices by producing their own brands and fixing their own prices." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="00697808.JPG" data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-05-1024x902.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120371 desc="The bulletin board lists price changes that were made as a result of comparison shopping. Macy's got around fixed prices by producing their own brands and fixing their own prices." caption="Nina Leen / The LIFE Picture Collection" title="The bulletin board lists price changes that made as a result of comparison shopping. Macy's got around fixed prices by producing their own brands and fixing their own prices." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-05-1024x902.jpg" alt="00697808.JPG" /></noscript> <div class="image-info"> <p class="image-caption">The bulletin board lists price changes that made as a result of comparison shopping. Macy’s got around fixed prices by producing their own brands and fixing their own prices.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120372" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120372 desc="Shoppers clamoring for coveted items." caption="Nina Leen / The LIFE Picture Collection" title="Shoppers clamoring for coveted items." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-06-856x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120372 desc="Shoppers clamoring for coveted items." caption="Nina Leen / The LIFE Picture Collection" title="Shoppers clamoring for coveted items." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-06-856x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">Shoppers clamoring for coveted items.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120373" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120373 desc="This was how many pearls [salesgirl] Janet [Steurer] would sell in one day." caption="Nina Leen / The LIFE Picture Collection" title="This was how many pearls [salesgirl] Janet [Steurer] would sell in one day." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="00697798.JPG" data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-07-863x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120373 desc="This was how many pearls [salesgirl] Janet [Steurer] would sell in one day." caption="Nina Leen / The LIFE Picture Collection" title="This was how many pearls [salesgirl] Janet [Steurer] would sell in one day." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-07-863x1024.jpg" alt="00697798.JPG" /></noscript> <div class="image-info"> <p class="image-caption">This was how many pearls [salesgirl] Janet [Steurer] would sell in one day.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120375" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120375 desc="A customer examines a string of pearls, 1948." caption="Nina Leen / The LIFE Picture Collection" title="A customer examines a string of pearls, 1948." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-08-810x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120375 desc="A customer examines a string of pearls, 1948." caption="Nina Leen / The LIFE Picture Collection" title="A customer examines a string of pearls, 1948." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-08-810x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">A customer examines a string of pearls, 1948.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120376" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120376 desc="Santa Claus at Macy's, 1948." caption="Nina Leen / The LIFE Picture Collection" title="Santa Clauses at Macy's, 1948." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-09-1024x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120376 desc="Santa Claus at Macy's, 1948." caption="Nina Leen / The LIFE Picture Collection" title="Santa Clauses at Macy's, 1948." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-09-1024x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">Santa Clauses at Macy’s, 1948.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120377" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120377 desc="Young salesman William Komlos (Yale '48) was a member of the 60-man executive training squad." caption="Nina Leen / The LIFE Picture Collection" title="Young salesman William Komlos (Yale '48) was a member of the 60-man executive training squad." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macys" data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-10-1024x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120377 desc="Young salesman William Komlos (Yale '48) was a member of the 60-man executive training squad." caption="Nina Leen / The LIFE Picture Collection" title="Young salesman William Komlos (Yale '48) was a member of the 60-man executive training squad." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-10-1024x1024.jpg" alt="Macys" /></noscript> <div class="image-info"> <p class="image-caption">Young salesman William Komlos (Yale ’48) was a member of the 60-man executive training squad.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120378" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120378 desc="The sales floor at Macy's.." caption="Nina Leen / The LIFE Picture Collection" title="The sales floor at Macy's." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-11-1024x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120378 desc="The sales floor at Macy's.." caption="Nina Leen / The LIFE Picture Collection" title="The sales floor at Macy's." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-11-1024x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">The sales floor at Macy’s.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120379" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120379 desc="Women trying on furs in the Macy's dressing room" caption="Nina Leen / The LIFE Picture Collection" title="Women trying on furs in the Macy's dressing room" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-12-948x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120379 desc="Women trying on furs in the Macy's dressing room" caption="Nina Leen / The LIFE Picture Collection" title="Women trying on furs in the Macy's dressing room" src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-12-948x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">Women trying on furs in the Macy’s dressing room</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120380" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120380 desc="Comparison shoppers would buy items in competing stores and then bring in merchandise priced under Macy's. Macy's would then lower its prices to undersell the competition." caption="Nina Leen / The LIFE Picture Collection" title="Comparison shoppers would buy items in competing stores and then bring in merchandise priced under Macy's. Macy's would then lower its prices to undersell the competition." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="00697805.JPG" data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-13-817x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120380 desc="Comparison shoppers would buy items in competing stores and then bring in merchandise priced under Macy's. Macy's would then lower its prices to undersell the competition." caption="Nina Leen / The LIFE Picture Collection" title="Comparison shoppers would buy items in competing stores and then bring in merchandise priced under Macy's. Macy's would then lower its prices to undersell the competition." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-13-817x1024.jpg" alt="00697805.JPG" /></noscript> <div class="image-info"> <p class="image-caption">Comparison shoppers would buy items in competing stores and then bring in merchandise priced under Macy’s. Macy’s would then lower its prices to undersell the competition.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120381" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120381 desc="A child with her doll at the crowded Macy's world heardquarters." caption="Nina Leen / The LIFE Picture Collection" title="A child with her doll at the crowded Macy's world heardquarters." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-14-1024x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120381 desc="A child with her doll at the crowded Macy's world heardquarters." caption="Nina Leen / The LIFE Picture Collection" title="A child with her doll at the crowded Macy's world heardquarters." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-14-1024x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">A child with her doll at the crowded Macy’s world heardquarters.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120382" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120382 desc="Macy's store hospital treated 65,000 patients a year. This was a typical Monday morning lineup of people having their temperatures taken. The lineup was longer after big sale days." caption="Nina Leen / The LIFE Picture Collection" title="Macy's store hospital treated 65,000 patients a year. This was a typical Monday morning lineup of people having their temperatures taken. The lineup was longer after big sale days." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="00697813.JPG" data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-15-837x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120382 desc="Macy's store hospital treated 65,000 patients a year. This was a typical Monday morning lineup of people having their temperatures taken. The lineup was longer after big sale days." caption="Nina Leen / The LIFE Picture Collection" title="Macy's store hospital treated 65,000 patients a year. This was a typical Monday morning lineup of people having their temperatures taken. The lineup was longer after big sale days." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-15-837x1024.jpg" alt="00697813.JPG" /></noscript> <div class="image-info"> <p class="image-caption">Macy’s store hospital treated 65,000 patients a year. This was a typical Monday morning lineup of people having their temperatures taken. The lineup was longer after big sale days.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120383" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120383 desc="A pageant being performed for the store's thousands of employees before the holiday rush, 1948." caption="Nina Leen / The LIFE Picture Collection" title="A pageant being performed for the store's thousands of employees before the holiday rush, 1948." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-16-1024x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120383 desc="A pageant being performed for the store's thousands of employees before the holiday rush, 1948." caption="Nina Leen / The LIFE Picture Collection" title="A pageant being performed for the store's thousands of employees before the holiday rush, 1948." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-16-1024x1024.jpg" alt="Macy's caters to customers during the biggest holiday shopping season, 1948." /></noscript> <div class="image-info"> <p class="image-caption">A pageant being performed for the store’s thousands of employees before the holiday rush, 1948.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <blockquote id="single-4120384" class="single-image "> <section> <img decoding="async" data="block-image" data-id=4120384 desc="The mess in the wake of a major sale day, 1948." caption="Nina Leen / The LIFE Picture Collection" title="The mess in the wake of a major sale day, 1948." src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Macy's department store employee cleaning up piles of debris after the Christmas shopping rush, 1948." data-lazy-src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-17-871x1024.jpg" /><noscript><img decoding="async" data="block-image" data-id=4120384 desc="The mess in the wake of a major sale day, 1948." caption="Nina Leen / The LIFE Picture Collection" title="The mess in the wake of a major sale day, 1948." src="https://static.life.com/wp-content/uploads/migrated/2015/11/151119-macys-17-871x1024.jpg" alt="Macy's department store employee cleaning up piles of debris after the Christmas shopping rush, 1948." /></noscript> <div class="image-info"> <p class="image-caption">The mess in the wake of a major sale day, 1948.</p> <p class="image-caption">Nina Leen / The LIFE Picture Collection</p> </div> </section> </blockquote> <p></p> </div> <footer class="entry-meta"> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://www.life.com/tag/1948/" rel="tag">1948</a>, <a href="https://www.life.com/tag/holiday/" rel="tag">holiday</a>, <a href="https://www.life.com/tag/nina-leen/" rel="tag">Nina Leen</a>, <a href="https://www.life.com/tag/shopping/" rel="tag">Shopping</a></span> <nav id="nav-below" class="post-navigation"> <span class="screen-reader-text">Post navigation</span> </nav> </footer> </div> </article><div class='article-card-container'> <h4>More Like This</h4> <div class='article-card'> <a href=https://www.life.com/lifestyle/a-joyful-thanksgiving-and-a-marriage-experiment/><img width="840" height="554" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20840%20554'%3E%3C/svg%3E" class="attachment-840x600 size-840x600 wp-post-image" alt="" decoding="async" loading="lazy" data-lazy-srcset="https://static.life.com/wp-content/uploads/2024/11/21165812/01262592-scaled.jpg 2560w, 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