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Management</a> </li> </ul><ul class="ssubcol2"></ul></div> </li> <li class="related-nav"><h3>Related</h3> <ul><li class="related-news"><div class="related-news"><img src="https://broad.msu.edu/app/uploads/2024/01/Leadership-in-Action-feature.jpg" alt="Students, faculty and staff fill the grand staircase in the Minskoff Pavilion with Broad flags for a group picture."><h4>New Leadership in Action initiative helps Broad students become inclusive business leaders</h4><a href="https://broad.msu.edu/news/creating-incusive-excellence-grant/">Read More <i class="fas fa-arrow-right"></i></a></div> </li> </ul> </li> </ul></div> </li><li class="menu-item"><span><a class="top-nav-toggle" data-toggle-focus="true" aria-label="Research & Innovation" href="javascript:;" data-toggle="ResearchampInnovation">Research & Innovation<i class="fas fa-chevron-down"></i><i class="fas fa-chevron-up"></i></a></span> <div id="ResearchampInnovation" class="main-nav-div dropdown-pane" data-dropdown 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class="title" href="https://broad.msu.edu/railway-center/" >Center for Railway Research & Education</a> </li> <li class="menu-item"><a data-toggle="Center for Venture Capital, Private Equity & Entrepreneurial Finance" class="title" href="https://broad.msu.edu/cvcpeef/" >Center for Venture Capital, Private Equity & Entrepreneurial Finance</a> </li> <li class="menu-item"><a data-toggle="Institute for Business Research" class="title" href="https://broad.msu.edu/ibr/" >Institute for Business Research</a> </li> <li class="menu-item"><a data-toggle="International Business Center" class="title" href="https://broad.msu.edu/ciber/" >International Business Center</a> </li> </ul><ul class="ssubcol2"></ul></div> </li> <li class="related-nav"><h3>Related</h3> <ul><li class="related-news"><div class="related-news"><img src="https://broad.msu.edu/app/uploads/2022/11/Broad-News-Article-Default-Thumb-podcast.jpg" alt="Broad Matters podcast hosted by the MSU Broad College of Business, available on Spotify, Apple Podcasts and Google Podcasts"><h4>Broad Matters: Season 7 Episode 4 - Studying Bias in the Office</h4><a href="https://broad.msu.edu/news/broad-matters-season-7-episode-4-studying-bias-in-the-office/">Read More <i class="fas fa-arrow-right"></i></a></div> </li> </ul> </li> </ul></div> </li><li class="menu-item"><span><a class="top-nav-toggle" data-toggle-focus="true" aria-label="Careers & Recruiting" href="javascript:;" data-toggle="CareersampRecruiting">Careers & Recruiting<i class="fas fa-chevron-down"></i><i class="fas fa-chevron-up"></i></a></span> <div id="CareersampRecruiting" class="main-nav-div dropdown-pane" data-dropdown data-close-on-click="false"><ul><li class="menu-item"><a href="javascript:;" class="sub-menu-toggle" aria-label="Russell Palmer Career Management Center" data-toggle="RussellPalmerCareerManagementCenter">Russell Palmer Career Management Center  <i class="fas fa-chevron-right"></i><i class="fas fa-chevron-down"></i><i class="fas 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href="https://broad.msu.edu/career-management/employers/" >Employer Engagement & Resources</a> </li> <li class="menu-item"><a data-toggle="Undergraduate Employment Report" class="title" href="https://info.broad.msu.edu/employment-report/" >Undergraduate Employment Report</a> </li> <li class="menu-item"><a data-toggle="MBA Employment Report" class="title" href="https://broad.msu.edu/masters/mba/career-outcomes/" >MBA Employment Report</a> </li> <li class="menu-item"><a data-toggle="Empowerment Closet" class="title" href="https://broad.msu.edu/undergraduate/opportunities/mbp/empowerment-closet/" >Empowerment Closet</a> </li> <li class="menu-item"><a data-toggle="Hire Our Talent" class="title" href="https://broad.msu.edu/career-management/employers/hire-our-talent/" >Hire Our Talent</a> </li> </ul><ul class="ssubcol2"><li class="menu-item"><a data-toggle="Palmer Professional Photo Pod" class="title" href="https://broad.msu.edu/career-management/iris-photo-pod/" >Palmer Professional Photo Pod</a> </li> </ul></div> </li> <li class="menu-item"><a data-toggle="Hospitality Business SIRC" class="title" href="https://broad.msu.edu/hospitality-business/sirc/" >Hospitality Business SIRC</a> </li> <li class="menu-item"><a data-toggle="Recruiting Events" class="title" href="https://broad.msu.edu/events/category/recruitment/" >Recruiting Events</a> </li> <li class="menu-item"><a data-toggle="College Job Opportunities" class="title" href="https://careers.msu.edu/jobs/search?page=1&dropdown_field_1_uids%5B%5D=0d73809fb49e198318cc9313c85a6786&query=" >College Job Opportunities</a> </li> <li class="related-nav"><h3>Related</h3> <ul><li class="related-news"><div class="related-news"><img src="https://broad.msu.edu/app/uploads/2024/04/Commencement-2024-Student-Speaker-feature.jpg" alt="The 2024 Broad College commencement student speaker Diana Talamantes-Valles wearing academic regalia while walking in the Minskoff Pavilion."><h4>At the podium: Meet Broad’s 2024 student commencement speaker</h4><a href="https://broad.msu.edu/news/broad-college-commencement-student-speaker-24/">Read More <i class="fas fa-arrow-right"></i></a></div> </li> <li class="related-button"><a data-toggle="Login to Handshake" class="related-button" href="https://msu.joinhandshake.com/" >Login to Handshake <i class='fas fa-arrow-right'></i></a> </li> </ul> </li> </ul></div> </li><li class="menu-item"><span><a class="top-nav-toggle" data-toggle-focus="true" aria-label="Alumni & Giving" href="javascript:;" data-toggle="AlumniampGiving">Alumni & Giving<i class="fas fa-chevron-down"></i><i class="fas fa-chevron-up"></i></a></span> <div id="AlumniampGiving" class="main-nav-div dropdown-pane" data-dropdown data-close-on-click="false"><ul><li class="menu-item"><a href="javascript:;" class="sub-menu-toggle" aria-label="Alumni" data-toggle="Alumni">Alumni  <i class="fas fa-chevron-right"></i><i class="fas fa-chevron-down"></i><i class="fas fa-chevron-up"></i></a> <div id="Alumni" class="sub-nav-div" data-toggler="sub-open"><ul class="ssubcol1"><li class="menu-item"><a data-toggle="Alumni & Friends" class="title" href="https://broad.msu.edu/alumni/" >Alumni & Friends</a> </li> <li class="menu-item"><a data-toggle="Hospitality Business Alumni & Friends" class="title" href="https://broad.msu.edu/hospitality-business/alumni/" >Hospitality Business Alumni & Friends</a> </li> <li class="menu-item"><a data-toggle="Alumni/Advisory Boards" class="title" href="https://broad.msu.edu/alumni/boards/" >Alumni/Advisory Boards</a> </li> <li class="menu-item"><a data-toggle="Alumni Community Access" class="title" href="https://securelb.imodules.com/s/1393/04-business/index.aspx?sid=1393&gid=4&sitebuilder=1&pgid=3" >Alumni Community Access</a> </li> <li class="menu-item"><a data-toggle="Broad Champions Program" class="title" href="https://broad.msu.edu/alumni/broad-champions-program/" >Broad Champions Program</a> </li> <li class="menu-item"><a data-toggle="Broad Connect" class="title" href="https://connect.broad.msu.edu/" >Broad Connect</a> </li> <li class="menu-item"><a data-toggle="Broad Shop" class="title" href="https://shop.msu.edu/collections/broad-college-of-business" >Broad Shop</a> </li> </ul><ul class="ssubcol2"></ul></div> </li> <li class="menu-item"><a href="javascript:;" class="sub-menu-toggle" aria-label="Giving" data-toggle="Giving">Giving  <i class="fas fa-chevron-right"></i><i class="fas fa-chevron-down"></i><i class="fas fa-chevron-up"></i></a> <div id="Giving" class="sub-nav-div" data-toggler="sub-open"><ul class="ssubcol1"><li class="menu-item"><a data-toggle="Giving to Broad" class="title" href="https://broad.msu.edu/giving/" >Giving to Broad</a> </li> <li class="menu-item"><a data-toggle="Give Now" class="title" href="https://givingto.msu.edu/gift/?sid=3371" >Give Now</a> </li> </ul><ul class="ssubcol2"></ul></div> </li> <li class="related-nav"><h3>Related</h3> <ul><li class="related-news"><div class="related-news"><img src="https://broad.msu.edu/app/uploads/2020/05/Commencement-degrees.jpg" alt="A pile of MSU diplomas at a commencement ceremony."><h4>Award-winning speaker Alison Gleeson to address Broad Spartans at 2024 commencement</h4><a href="https://broad.msu.edu/news/broad-college-msu-commencement-speaker-2024/">Read More <i class="fas fa-arrow-right"></i></a></div> </li> <li class="related-button"><a data-toggle="Give Now" class="related-button" href="https://givingto.msu.edu/gift/?sid=3371" >Give Now <i class='fas fa-arrow-right'></i></a> </li> </ul> </li> </ul></div> </li> </ul> </div> </div> </div> </nav> </div> </nav> </div>  </div> </div> </div> </div> </div>   <div class="grid-container bps-profile"> <div class="grid-x grid-padding-x grid-padding-y"> <div id="main-content" class="cell large-12 profile-main-column"> <div class="grid-x grid-padding-x grid-padding-y"> <div class="cell medium-3 large-3 profile-pic-cell"> <img class="profile-pic" src="https://bps.broad.msu.edu/media/images/f49376bac02a3a1d2ca563438010664b.jpg" alt="profile photo"> <a href='https://twitter.com/tomashult' class='main-social-link'><i class='fab fa-twitter-square'></i></a><a href='http://www.linkedin.com/in/tomashult'class='main-social-link'><i class='fab fa-linkedin'></i></a><span class='google-scholar-icon'><a href='https://scholar.google.com/citations?user=tzQFQZUAAAAJ&hl=en'></a></span> </div> <div class="cell medium-9 large-8 profile-cell"> <h1 > Tomas Hult </h1> <div class='profile-email'><strong>Email: </strong><a href='mailto:hult@broad.msu.edu'>hult@broad.msu.edu</a></div> <div class="profile-titles"> <div class='title-name'>Professor<hr/></div><div class='title-dept'><strong>Department:</strong> Marketing</div> <div class='title-office'><strong>Office:<br/></strong> <a href='https://maps.msu.edu/interactive/index.php?location=0E9F'>North Business Building</a> <br/> 632 Bogue St Rm N355 <br/> East Lansing, MI 48824 </div> <div class='office-phone'><strong>Phone:</strong> (517) 353-6381</div> </div> <div class="vitae_link" > <span class="black-button"> <a href="https://bps.broad.msu.edu/media/documents/6611be445a16be952b8b4567.pdf">Curriculum Vitae</a> </span></div> <div class="areas-of-expertise"> <span class="areaOfExpertise">Areas of Expertise</span><hr /> <ul> <li><a href="https://broad.msu.edu/directory/?expertise=108">Sustainability</a></li> <li><a href="https://broad.msu.edu/directory/?expertise=139">Strategic Management</a></li> <li><a href="https://broad.msu.edu/directory/?expertise=145">Customer Experience, Loyalty & Satisfaction</a></li> <li><a href="https://broad.msu.edu/directory/?expertise=146">International Marketing & Strategy</a></li> <li><a href="https://broad.msu.edu/directory/?expertise=148">Marketing Strategy</a></li> <li><a href="https://broad.msu.edu/directory/?expertise=154">Logistics</a></li> <li><a href="https://broad.msu.edu/directory/?expertise=157">Operations Strategy</a></li> <li><a href="https://broad.msu.edu/directory/?expertise=159">Supply Management & Procurement</a></li> </ul> </div> </div> </div> </div>  <div class="cell large-11"> <ul class="accordion" data-accordion data-multi-expand="true" data-allow-all-closed="true"> <li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title">Biography <i class="fa fa-chevron-down" aria-hidden="true"></i><i class="fa fa-chevron-up" aria-hidden="true"></i></a>  <div class="accordion-content" data-tab-content> <div><b>Overview</b></div><div><br></div><div>G. Tomas M. Hult, PhD, is a worldwide thought leader (<span><a href="http://scholar.google.com/citations?user=tzQFQZUAAAAJ&hl=en" target="_blank" rel=""><b>Google Scholar</b></a><a href="http://scholar.google.com/citations?user=tzQFQZUAAAAJ&hl=en" target="_blank" rel=""><b> - 150,000+ Research Citations</b></a></span><span>) in <a href="https://scholar.google.com/citations?view_op=search_authors&hl=en&mauthors=label:international_marketing" target="_blank" rel="">international marketing</a>, <a href="https://scholar.google.com/citations?view_op=search_authors&hl=en&mauthors=label:marketing_strategy" target="_blank" rel="">marketing strategy</a>, <a href="https://scholar.google.com/citations?hl=en&view_op=search_authors&mauthors=label:customer_satisfaction" target="_blank" rel="">customer satisfaction</a>, <a href="https://scholar.google.com/citations?hl=en&view_op=search_authors&mauthors=label:supply_chain_management" target="_blank" rel="">supply chain management</a>, and <a href="https://scholar.google.com/citations?hl=en&view_op=search_authors&mauthors=label:international_business" target="_blank" rel="">international business</a>. He regularly speaks at high-profile events (e.g., United Nations, World Investment Forum, European Commission), provides corporate keynotes, and publishes influential op-ed articles (e.g.,<b> </b><a href="http://thehill.com/search/site/tomas%20hult" target="_blank" rel="">The Hill</a>, <a href="http://time.com/3998473/china-u-s-cheaper-yuan/" target="_blank" rel="">Time</a>, <a href="http://fortune.com/2015/09/17/federal-reserve-influence-interest-rates/" target="_blank" rel="">Fortune</a>, </span><a href="https://hbr.org/search?search_type=search-all&term=g+tomas+m+hult" target="" rel="">Harvard Business Review</a>, <a href="https://agenda.weforum.org/people/tomas-hult/" target="_blank" rel="">World Economic Forum</a>, <a href="https://www.dinero.com/pais/articulo/colombia-y-su-compromiso-comercial-internacional-por-tomas-hult/281144" target="_blank" rel="">Dinero</a>). Dr. Hult is a member of the Expert Networks of the <a href="https://www.weforum.org/communities/expert-network" target="_blank" rel="">World Economic Forum</a> and United Nations / UNCTAD's <a href="https://worldinvestmentforum.unctad.org/homepage/about-wif/" target="_blank" rel="">World Investment Forum</a>, and is also part of the Leadership/Expert Team at the American Customer Satisfaction Index (ACSI).</div><div><br></div><div><span>He has been featured on "<a href="https://youtu.be/vMIsbaIjHxU" target="_blank" rel="">Talks at Google</a>" and per Google Scholar, he is among the world's <a href="http://scholar.google.com/citations?user=tzQFQZUAAAAJ&hl=en" target="_blank" rel="">top-cited</a> business academicians. Dr. Hult has a career ranking in the top-10 in "marketing" among the worldwide marketing</span> <span>professorate (<a href="https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/6" target="" rel="">Stanford University, Elsevier ranking</a>) and is</span> <span>consistently among the world's "highly cited researchers" in business and economics (top 1 percent) (<a href="https://www.webofscience.com/wos/author/record/361480" target="" rel="">Clarivate Web of Science</a>). </span><span>His book, A Primer on Partial Least Squares Structural Equation Modeling (<a href="https://us.sagepub.com/en-us/nam/a-primer-on-partial-least-squares-structural-equation-modeling-pls-sem/book244583" target="_blank" rel="">PLS-SEM</a>), coauthored with Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage), is one of the world's most <a href="https://scholar.google.com/citations?user=tzQFQZUAAAAJ&hl=en#d=gs_md_cita-d&u=%2Fcitations%3Fview_op%3Dview_citation%26hl%3Den%26user%3DtzQFQZUAAAAJ%26citation_for_view%3DtzQFQZUAAAAJ%3AyG35QFzCZWcC%26tzom%3D240" target="_blank" rel="">cited</a> methods books (and published in numerous languages). </span> </div><div></div><div><br> </div><div>Dr. Hult was recognized in 2016 as the Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator for his scholarly career achievements. He is an elected Fellow of the Academy of International Business. Tomas has been recognized with the John H. Dunning AIB Service Award for outstanding service to AIB - as the longest serving Executive Director in AIB's history (2004-2019) - and for developing the world's scholarly ecosystem in international business (the most prestigious service award given by the Academy of International Business). For Michigan State University, Dr. Hult has generated more than <b>$40 million for MSU</b> activities in contracts, grants, and matching funds. </div><div></div><span> <br></span><div>Leveraging ACSI's billions of annual media impressions, h<span>is latest trade book is <a href="https://www.palgrave.com/us/book/9783030135614" target="_blank" rel="">The Reign of the Customer</a>: Customer-Centric Approaches to Improving Satisfaction (Palgrave MacMillan), and coauthored with Claes Fornell, Forrest Morgeson, and David VanAmburg. His latest engagements at Michigan State University involve being the faculty advisor for TEDx (with Forrest Morgeson) and MSU Club Tennis (with Jorge Pena Marin).</span></div><div><b><br></b></div><div><div><b>Recent Managerial Articles and Op-Eds<br></b><div> <span>International business ecosystem drives performance, <a href="https://cmr.berkeley.edu/2025/01/how-the-international-business-ecosystem-drives-business-success/" target="" rel="">California Management Review</a> (2025)<br></span><span>Boost your marketing connection among males & females, <a href="https://cmr.berkeley.edu/2025/01/master-gender-identity-in-consumer-behavior-boost-your-marketing-connection/" target="" rel="">California Management Review</a> (2025)<br></span><span>A blueprint for Customer Asset Management (CAM), <a href="https://blogs.lse.ac.uk/businessreview/2024/11/29/how-the-asset-management-concept-can-help-firms-manage-customer-engagement/" target="" rel="">LSE Business Review</a> (2024)<br></span><span>Unlocking the persuasive power of numbers, <a href="https://cmr.berkeley.edu/2024/11/unlocking-the-persuasive-power-of-numbers/" target="" rel="">California Management Review</a> (2024)</span><div><span>Cultivate a reservoir of customer goodwill, <a href="https://cmr.berkeley.edu/2024/10/cultivate-a-reservoir-of-customer-goodwill/" target="" rel="">California Management Review</a> (2024)</span></div><div>Master international policy by navigating global crossroads, <a href="https://cmr.berkeley.edu/2024/09/how-can-you-master-international-policy-by-navigating-crucial-global-crossroads/" target="" rel="">California Management Review</a> (2024)<br></div></div></div><div><span>Sweden is top in pop: Five business takeaways, <a href="https://cmr.berkeley.edu/2023/04/sweden-is-top-in-pop-five-business-takeaways/" target="" rel="">California Management Review</a> (2023)<br></span><span>How people feel about paying for social media, <a href="https://hbr.org/2023/04/research-how-people-feel-about-paying-for-social-media" target="" rel="">Harvard Business Review</a> (2023)<br></span><span>Customers as strategic assets and managing goodwill, <a href="https://forbes.co/2023/03/19/red-forbes/el-aprovechamiento-de-los-clientes-como-activos-estrategicos-y-la-importancia-de-la-creacion-acumulacion-y-gestion-del-goodwill" target="" rel="">Forbes</a> (2023)<br></span><span>Are customer expectations skyrocketing? <a href="https://cmr.berkeley.edu/2023/03/are-customer-expectations-skyrocketing-what-can-companies-do/" target="" rel="">California Management Review</a> </span>(2023)</div><div><span>8 best practices for creating a compelling customer experience, <a href="https://hbr.org/2023/03/8-best-practices-for-creating-a-compelling-customer-experience" target="" rel="">Harvard Business Review</a> (2023)</span></div><div><span>How best to use a company's resources, <a href="https://cmr.berkeley.edu/2023/02/how-best-to-use-a-company-s-resources/" target="" rel="">California Management Review</a> </span>(2023)</div><div><b></b></div> <span>10 ways to boost customer satisfaction, <a href="https://hbr.org/2023/01/10-ways-to-boost-customer-satisfaction" target="" rel="">Harvard Business Review</a> (2023)</span><br><span>When CEOs engage directly with customers, <a href="https://hbr.org/2022/11/when-ceos-engage-directly-with-customers" target="" rel="">Harvard Business Review</a> (2022)</span> <div> <span>As economy recovers, Republicans/Democrats play differently, <a href="https://thehill.com/opinion/finance/501522-as-the-economy-recovers-republicans-and-democrats-will-play-different-roles/" target="" rel="">The Hill</a> (2020)</span> </div><div> <span>Colombia and its international commercial commitment, <a href="https://www.semana.com/pais/articulo/colombia-y-su-compromiso-comercial-internacional-por-tomas-hult/281144/" target="" rel="">Dinero</a> (2020)</span></div><div> <span>Foreign students boost our economy in myriad ways, <a href="https://thehill.com/opinion/finance/439715-foreign-students-boost-our-economy-in-myriad-ways/" target="" rel="">The Hill</a> (2019)</span> </div><div> <span>Government can help startups bridge the 'valley of death', <a href="https://thehill.com/opinion/finance/441139-government-can-help-startups-bridge-the-valley-of-death/" target="" rel="">The Hill</a> (2019)</span> </div><div> <span>Creating a sustainable strategy for sustainability efforts, <a href="https://thehill.com/opinion/finance/408093-creating-a-sustainable-strategy-for-sustainability-efforts/" target="" rel="">The Hill</a> (2018)</span> </div><div> <span>US heading toward an economy with unsatisfied customers, <a href="https://thehill.com/opinion/finance/407196-us-is-heading-toward-an-economy-with-unsatisfied-customers-and-voters/" target="" rel="">The Hill</a> (2018)</span> </div><div> <span>Trump subsidies are a band-aid for farmers, not a solution, <a href="https://thehill.com/opinion/finance/404338-trump-subsidies-are-a-band-aid-for-farmers-not-a-solution/" target="" rel="">The Hill</a> (2018)</span> </div><div> <span>Moving from win-win to win-lose trade policy will end in lose-lose, <a href="https://thehill.com/opinion/finance/399762-moving-from-win-win-to-win-lose-trade-policy-will-end-in-lose-lose/" target="" rel="">The Hill</a> (2018)</span> </div><div> <span>Tariffs' bullwhip effect make its way to US farmers, <a href="https://thehill.com/opinion/finance/399165-tariffs-bullwhip-effect-makes-its-way-to-us-farmers/" target="" rel="">The Hill</a> (2018)<br></span></div><div> <span>Companies that do better by their customers do better in stocks, <a href="https://blogs.lse.ac.uk/businessreview/2017/02/22/companies-that-do-better-by-their-customers-also-do-better-in-the-stock-market/" target="" rel="">LSE Business Review</a> (2017)</span></div><div> <span>We may have cinched TPP, but is US trade a lost cause?, <a href="https://theconversation.com/we-may-have-cinched-tpp-but-is-us-trade-a-lost-cause-48361" target="" rel="">The Conversation</a> (2015)</span> </div><div> <span>Why the Fed is no longer center of the financial universe, <a href="https://fortune.com/2015/09/17/federal-reserve-influence-interest-rates/" target="" rel="">Fortune</a> (2015)</span> </div><div> <span>Does stock market sell-off signal the BRIC age is over?, <a href="https://theconversation.com/does-the-global-stock-market-sell-off-signal-the-bric-age-is-already-over-46550" target="" rel="">The Conversation</a> (2015) <br></span></div><div> <span>Why the US shouldn't worry about China's currency, <a href="https://www.weforum.org/agenda/2015/08/why-the-us-shouldnt-worry-about-chinas-currency/" target="" rel="">World Economic Forum</a> (2015)</span> </div><div> <span>The U.S. shouldn't fret over cheaper Yuan, <a href="https://time.com/3998473/china-u-s-cheaper-yuan/" target="" rel="">Time</a> (2015)</span> </div></div><div><b><br></b></div><div><b>Recent Peer-Reviewed Research</b></div><div><span><a href="http://scholar.google.com/citations?user=tzQFQZUAAAAJ&hl=en" target="_blank" rel="">Google Scholar</a><a href="http://scholar.google.com/citations?user=tzQFQZUAAAAJ&hl=en" target="_blank" rel="" title="Link: http://scholar.google.com/citations?user=tzQFQZUAAAAJ&hl=en"> - 150,000+ Research Citations</a><br></span>Sustainable International Business Innovations, <a href="https://link.springer.com/article/10.1057/s41267-023-00652-9" target="" rel="">Journal of International Business Studies</a> (2025)<br></div><div><span>Online Reviews and Marketing Promotions, <a href="https://link.springer.com/article/10.1007/s11747-024-01025-w" target="" rel="">Journal of the Academy of Marketing Science</a> (2024)<br></span><span>Weathering Economic Crises, <a href="https://link.springer.com/article/10.1007/s11747-023-00947-1#article-info" target="" rel="" title="Link: https://link.springer.com/article/10.1007/s11747-023-00947-1#article-info">Journal of the Academy of Marketing Science</a> (2024)<br></span> <span>The American Customer Satisfaction Index (ACSI), <a href="https://www.sciencedirect.com/science/article/pii/S2352340923002421" target="" rel="">Data in Brief</a> (2023)<br></span><span>Customer Satisfaction and International Business, <a href="https://link.springer.com/article/10.1057/s41267-022-00546-2" target="" rel="" title="Link: https://link.springer.com/article/10.1057/s41267-022-00546-2">Journal of International Business Studies</a> (2022) </span> <br></div><div><div><span>Cross-Border Marketing Ecosystem Orchestration, <a href="https://www.sciencedirect.com/science/article/pii/S0167811621000690" target="" rel="" title="Link: https://www.sciencedirect.com/science/article/pii/S0167811621000690">International Journal of Research in Marketing</a> (2022)</span></div><div></div><span> Information Search and Product Returns, <a href="https://www.sciencedirect.com/science/article/abs/pii/S0022435921000348" target="" rel="" title="Link: https://www.sciencedirect.com/science/article/abs/pii/S0022435921000348">Journal of Retailing</a> (2022)</span></div><div><span>Partisan Bias and Citizen Satisfaction, <a href="https://www.tandfonline.com/doi/full/10.1080/14719037.2021.1945667" target="" rel="" title="Link: https://www.tandfonline.com/doi/full/10.1080/14719037.2021.1945667">Public Management Review</a> (2022)<br></span><span>Role of International Marketing, <a href="https://link.springer.com/article/10.1057/s41267-021-00433-2" target="" rel="" title="Link: https://link.springer.com/article/10.1057/s41267-021-00433-2">Journal of International Business Studies</a> (2021)</span> </div><div></div><div></div>Predictive Ability Test for PLS: Customer Satisfaction Example, <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/deci.12445" target="_blank" rel="">Decision Sciences</a> (2021) (<a href="https://github.com/ECONshare/CVPAT" target="_blank" rel="">R code on GitHub</a>)<br><span>Turning complaining customers into loyal customers, <a href="https://journals.sagepub.com/doi/abs/10.1177/0022242920929029" target="" rel="" title="Link: https://journals.sagepub.com/doi/abs/10.1177/0022242920929029">Journal of Marketing</a> (2020) (<a href="https://www.ama.org/2020/06/26/learning-to-love-your-complaining-customers/" target="" rel="">AMA Blog</a>)<br></span><span>Consumer Arrogance and Word-of-Mouth, <a href="https://link.springer.com/article/10.1007/s11747-020-00725-3" target="_blank" rel="" title="Link: https://link.springer.com/article/10.1007/s11747-020-00725-3">Journal of the Academy of Marketing Science</a> (2020) [<a href="https://msutoday.msu.edu/news/2020/selling-something-tap-into-consumer-arrogance/" target="_blank" rel="">MSU Today</a>]<br></span><div>International Business Ecosystem, <a href="https://doi.org/10.1057/s41267-019-00293-x" target="_blank" rel="" title="Link: https://doi.org/10.1057/s41267-019-00293-x">Journal of International Business Studies</a> (2020)<br></div><div><span>Customer Satisfaction Online and Offline, <a href="https://www.sciencedirect.com/science/article/pii/S0022435918300526" target="_blank" rel="" title="Link: https://www.sciencedirect.com/science/article/pii/S0022435918300526">Journal of Retailing</a> (2019) [<a href="https://lerner.udel.edu/seeing-opportunity/what-drives-online-shoppers/" target="_blank" rel="">News</a>]</span> <br></div><div><span>Addressing Endogeneity in PLS Research, <a href="https://journals.sagepub.com/doi/abs/10.1509/jim.17.0151" target="_blank" rel="" title="Link: https://journals.sagepub.com/doi/abs/10.1509/jim.17.0151">Journal of International Marketing</a> (2018)</span> <br></div><div><span>United Nations Sustainability Goals, <a href="http://journals.sagepub.com/doi/10.1177/0276146718787017" target="_blank" rel="" title="Link: http://journals.sagepub.com/doi/10.1177/0276146718787017">Journal of Macromarketing</a> (2018) [<a href="https://globaledge.msu.edu/blog/post/55628/united-nations-sustainable-development-goals-and-companies-business-performance" target="_blank" rel="">Blog</a>] [<a href="https://www.dinero.com/opinion/columnistas/articulo/la-sostenibilidad-la-agenda-2030-de-desarrollo-sostenible-y-los-beneficios-para-las-empresas-por-maria-alejandra-gonzalez/260318" target="_blank" rel="">Dinero</a>] [<a href="http://www.michiganbusinessnetwork.com/blog/sustainability-and-companies-performance" target="_blank" rel="">Radio</a>] [<a href="https://thehill.com/opinion/finance/408093-creating-a-sustainable-strategy-for-sustainability-efforts" target="_blank" rel="">The Hill</a>]</span></div><div></div><div><span> Alignment of Company and Customer Needs, <a href="http://link.springer.com/article/10.1007/s11747-016-0487-4" target="_blank" rel="">Journal of the Academy of Marketing Science</a> (2017) [<a href="http://www.michiganbusinessnetwork.com/blog/managers-do-not-know-what-their-customers-think-and-why" target="_blank" rel="">Radio</a>]</span> <br></div><div><span>Customer Satisfaction Drives Stock Prices, <a href="https://journals.sagepub.com/doi/abs/10.1509/jm.15.0229" target="_blank" rel="">Journal of Marketing</a> (2016) <a href="http://journals.ama.org/doi/10.1509/jm.15.0229" target="_blank" rel="">[</a><a href="http://www.michiganbusinessnetwork.com/blog/customer-satisfaction-drives-stock-returns" target="_blank" rel="">Radio</a>] [<a href="http://blogs.lse.ac.uk/businessreview/2017/02/22/companies-that-do-better-by-their-customers-also-do-better-in-the-stock-market/" target="_blank" rel="">LSE Blog</a>]</span></div><div></div><div><span> Customer Satisfaction as an Abnormal Intangible, <a href="https://journals.sagepub.com/doi/abs/10.1509/jm.16.0248" target="_blank" rel="">Journal of Marketing</a> (2016) [<a href="http://www.michiganbusinessnetwork.com/blog/importance-of-customer-satisfaction" target="_blank" rel="">Radio</a>]</span> <br></div><div><span>How to Assess Marketing and Business Performance, <a href="https://journals.sagepub.com/doi/abs/10.1509/jm.15.0287" target="_blank" rel="">Journal of Marketing</a> (2016) [<a href="http://www.michiganbusinessnetwork.com/blog/assessment-of-performance-outcomes-in-marketing" target="_blank" rel="">Radio</a>]</span> <br></div><div><span>Adjusting the Customers' Warm Glow Thermostat, <a href="https://journals.sagepub.com/doi/abs/10.1509/jm.14.0497" target="_blank" rel="">Journal of Marketing</a> (2016) [<a href="http://www.michiganbusinessnetwork.com/blog/incentivizing-participation-in-voluntary-green-programs" target="_blank" rel="">Radio</a>]</span></div><div><b><br></b></div><div><b>Selected Books</b></div><div><b></b></div><span><a href="https://www.palgrave.com/us/book/9783030135614" target="_blank" rel="">The Reign of the Customer</a> (Related article in </span><span><a href="https://hbr.org/2023/01/10-ways-to-boost-customer-satisfaction" target="" rel="">Harvard Business Review</a>)<br></span><div><span><a href="https://www.amazon.com/Second-Shift-Inside-Story-Movement/dp/1259643816" target="_blank" rel="">Second Shift and GM</a> [<a href="https://youtu.be/sA5_TJ_g_mg" target="_blank" rel="">Animation</a>] ["<a href="https://youtu.be/vMIsbaIjHxU" target="_blank" rel="">Talks at Google</a>"] [<a href="http://www.secondshiftfilm.com/" target="_blank" rel="">Trailer</a>]</span></div><div></div><div><span><a href="https://www.amazon.com/Global-Supply-Chain-Management-Measurements/dp/0071827420" target="_blank" rel="">Global Supply Chain Management</a> [<a href="https://www.michiganstateuniversityonline.com/programs/certificate/supply-chain-management/courses/global-supply-chain-management/" target="_blank" rel="">Certificate</a>] </span> <span>[<a href="https://www.youtube.com/watch?v=AF53dnw_83c&t=9s" target="" rel="" title="Link: https://www.youtube.com/watch?v=AF53dnw_83c&t=9s">Keynote</a>]</span> </div><div><span>PLS Structural Equation Modeling [<a href="https://www.amazon.com/Partial-Squares-Structural-Equation-Modeling/dp/1452217440/" target="_blank" rel="">1st edition</a>] [<a href="https://www.amazon.com/Partial-Squares-Structural-Equation-Modeling-dp-148337744X/dp/148337744X" target="_blank" rel="">2nd edition</a>] [<a href="https://us.sagepub.com/en-us/nam/a-primer-on-partial-least-squares-structural-equation-modeling-pls-sem/book270548" target="" rel="">3rd edition</a>][<a href="https://link.springer.com/book/10.1007/978-3-030-80519-7" target="" rel="">Using R</a>]</span></div><div><b><br></b></div><div><b>Expert Networks and Media</b></div> <div><span>Hult is a member of the Expert Network of the <a href="https://www.weforum.org/communities/expert-network" target="_blank" rel="">World Economic Forum</a> [<a href="https://agenda.weforum.org/people/tomas-hult/" target="_blank" rel="">Op-ed</a>]</span> <br></div><div><span>Hult is a member of UNCTAD's Network of the <a href="https://worldinvestmentforum.unctad.org/homepage/about-wif/" target="_blank" rel="">World Investment Forum</a> [<a href="http://worldinvestmentforum.unctad.org/session/multidisciplinary-academic-conference/" target="_blank" rel="">Keynote 2018</a>] [<a href="https://globaledge.msu.edu/blog/post/55657/global-efficiency-understanding-todays-global-investment-environment-and-international-production-trends" target="_blank" rel="">Blog</a>]</span> <br></div><div><span>Hult is a member of the <a href="https://www.linkedin.com/company/theacsi/people/" target="" rel="">ACSI Expert Team</a> </span></div><div> <span>Articles on <a href="https://hbr.org/search?search_type=search-all&term=g+tomas+m+hult" target="" rel="">HBR.org</a>, articles in <a href="https://thehill.com/?s=TOMAS+HULT" target="" rel="">The Hill</a></span>, <span>and articles in <a href="https://theconversation.com/us/search?q=tomas+hult" target="" rel="">The Conversation</a></span> </div><div><span>Recognized with the <a href="https://broad.msu.edu/news/msu-international-business-center-receives-presidential-award-for-export-service/" target="_blank" rel="">U.S. President's "E" Award</a>, highest government award for exporting</span> </div><div><br></div><div>See more MSU and Broad College news about Dr. Hult below.<br></div><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> </div> </li> <li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title">Publications <i class="fa fa-chevron-down" aria-hidden="true"></i><i class="fa fa-chevron-up" aria-hidden="true"></i></a>  <div class="accordion-content" data-tab-content> <div class='publication-type'>Article</div>Click on the biography on this page for links to a select set of Dr. Hult's recent (1) managerial and op-ed articles and (2) premier peer-reviewed research articles.<span><br><br>Dr. Hult's research articles are also listed on his CV (samples) which can be downloaded from this site. His <span><a href="https://scholar.google.com/citations?user=tzQFQZUAAAAJ&hl=en" target="_blank" rel="">Google Scholar</a> page has a complete listing and citation impact of his research articles.<br></span></span><span><br>Per Google Scholar, Dr. Hult has a worldwide scholarly rank of <a href="https://scholar.google.com/citations?hl=en&view_op=search_authors&mauthors=label:marketing_strategy" target="" rel="">#1 in marketing strategy</a>, <a href="https://scholar.google.com/citations?hl=en&view_op=search_authors&mauthors=label:international_business" target="" rel="">#1 in international business</a>, <a href="https://scholar.google.com/citations?view_op=search_authors&hl=en&mauthors=label:international_marketing" target="" rel="" title="Link: https://scholar.google.com/citations?view_op=search_authors&hl=en&mauthors=label:international_marketing">#1 in international marketing</a>, <a href="https://scholar.google.com/citations?hl=en&view_op=search_authors&mauthors=label:supply_chain_management" target="" rel="" title="Link: https://scholar.google.com/citations?hl=en&view_op=search_authors&mauthors=label:supply_chain_management">#1 in supply chain management</a>, and <a href="https://scholar.google.com/citations?hl=en&view_op=search_authors&mauthors=label:customer_satisfaction" target="" rel="" title="Link: https://scholar.google.com/citations?hl=en&view_op=search_authors&mauthors=label:customer_satisfaction">#2 in customer satisfaction</a> (after ACSI founder, Professor Claes Fornell).</span><br> </div> </li> <li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title">Courses <i class="fa fa-chevron-down" aria-hidden="true"></i><i class="fa fa-chevron-up" aria-hidden="true"></i></a>  <div class="accordion-content courses" data-tab-content> <ul> <li>MKT&nbsp911: Marketing Strategy (PhD)</li><li>SCM&nbsp881: Global Supply Chain Management (Master of Science)</li><li>MGT&nbsp804: International Management (Master of Science)</li><li>MKT&nbsp415: International Marketing (Bachelor)</li><li>MKT&nbsp310: International Business (Bachelor)</li><li>MKT&nbsp843: International Marketing Research (Master of Science)</li> </ul> </div> </li> <li class="accordion-item" data-accordion-item> <a href="#" class="accordion-title">Media Mentions <i class="fa fa-chevron-down" aria-hidden="true"></i><i class="fa fa-chevron-up" aria-hidden="true"></i></a>  <div class="accordion-content media-mentions" data-tab-content> <ul> <li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.urdupoint.com/en/business/us-dollars-dominance-declining-but-long-way-1675905.html'/>US Dollar's Dominance Declining But Long Way From Being Dethroned By China's Yuan</a><br /> <span class='italics'>April 13, 2023</span><br /><span class='mediaOutlet'>Outlet: UrduPoint</span><br /><span class="description">Hult was also quoted in an article at UrduPoint on the decline of the U.S. dollar’s dominance.</span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://cmr.berkeley.edu/2023/04/sweden-is-top-in-pop-five-business-takeaways/'/>Sweden Is Top In Pop – Five Business Takeaways</a><br /> <span class='italics'>April 10, 2023</span><br /><span class='mediaOutlet'>Outlet: California Management Review</span><br /><span class="description">Tomas Hult, professor of marketing, coauthored an article on the Swedish music business that appeared in California Management Review.</span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.physicianleaders.org/articles/10-ways-to-boost-customer-satisfaction'/>10 Ways to Boost Customer Satisfaction</a><br /> <span class='italics'>March 15, 2023</span><br /><span class='mediaOutlet'>Outlet: American Association for Physician Leadership</span><br /><span class="description">An online Harvard Business Review article authored by Hult and Forrest Morgeson, assistant professor of marketing and director of research emeritus at the American Customer Satisfaction Index, titled “10 Ways to Boost Customer Satisfaction,” was also published by the American Association for Physician Leadership.</span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://hbr.org/2023/03/8-best-practices-for-creating-a-compelling-customer-experience'/>8 Best Practices for Creating a Compelling Customer Experience</a><br /> <span class='italics'>March 14, 2023</span><br /><span class='mediaOutlet'>Outlet: Harvard Business Review</span><br /><span class="description">How can a company best create a compelling customer experience? Based on the author’s research involving thousands of companies and analyses of millions of customer data points from the American Customer Satisfaction Index (ACSI), the eight areas that companies need to focus on are: Orchestrating the marketing ecosystem, aligning company and customer needs, delivering amazing customer convenience, reinforcing digital marketing, adjusting customer incentives, cultivating customer evangelists, han</span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://cmr.berkeley.edu/2023/02/how-best-to-use-a-company-s-resources/'/>How Best to Use a Company’s Resources</a><br /> <span class='italics'>February 26, 2023</span><br /><span class='mediaOutlet'>Outlet: California Management Review</span><br /><span class="description">Using a company’s resources effectively and efficiently is, or at least should be, the focus of managers. For optimum resource allocation and performance, companies must be cost-sustainable, value-chain efficient, and marketplace effective. What many managers fail to understand is that an emphasis on the slack resources per se rather than their resource configuration is fraught with pitfalls. To guide managers, we report the results for 3,851 large acquisitions, and the optimum use of a co</span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://hbr.org/2023/01/10-ways-to-boost-customer-satisfaction'/>10 Ways to Boost Customer Satisfaction</a><br /> <span class='italics'>January 12, 2023</span><br /><span class='mediaOutlet'>Outlet: Harvard Business Review</span><br /><span class="description">Tomas Hult, professor of marketing, and Forrest Morgeson, assistant professor of marketing and director of research emeritus at the American Customer Satisfaction Index, authored an article in Harvard Business Review discussing 10 ways to boost customer satisfaction, based on the takeaways from an analysis of millions of consumer data points from decades of ACSI research.</span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://hbr.org/2022/11/when-ceos-engage-directly-with-customers'/>When CEOs Engage Directly with Customers</a><br /> <span class='italics'>November 22, 2022</span><br /><span class='mediaOutlet'>Outlet: Harvard Business Review</span><br /><span class="description">Tomas Hult, professor of marketing, authored an article at the Harvard Business Review on companies strategically leveraging CEOs as customer service reps and the benefits and drawbacks of that strategy.</span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://msutoday.msu.edu/news/2022/MSU-researchers-recognized-in-2022-highly-cited-list'/>MSU researchers recognized in ‘2022 Highly Cited’ list</a><br /> <span class='italics'>November 18, 2022</span><br /><span class='mediaOutlet'>Outlet: MSUToday</span><br /><span class="description">Russell Johnson, MSU Foundation Professor of management, and Tomas Hult, professor of marketing, are among 11 Michigan State University researchers recognized in the 2022 Highly Cited Researchers List compiled by Clarivate Analytics, reported MSUToday.https://msutoday.msu.edu/news/2022/MSU-researchers-recognized-in-2022-highly-cited-list</span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.corpmagazine.com/features/cover-stories/supply-chain-expert-explains-highest-inflation-hike-in-40-years/'/>Supply Chain Expert Explains Highest Inflation Hike in 40 Years</a><br /> <span class='italics'>January 14, 2022</span><br /><span class='mediaOutlet'>Outlet: Corp! magazine</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://msutoday.msu.edu/news/2021/eleven-faculty-named-2021-highly-cited-researchers'/>MSU researchers recognized in '2021 Highly Cited' list</a><br /> <span class='italics'>November 16, 2021</span><br /><span class='mediaOutlet'>Outlet: MSUToday</span><br /><span class="description">The article was also published in 1 other outlet. </span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.reviewjournal.com/business/supply-chain-woes-leave-nevada-businesses-facing-shortages-higher-prices-2468541/'/>Supply chain woes leave Nevada businesses facing shortages, higher prices</a><br /> <span class='italics'>October 29, 2021</span><br /><span class='mediaOutlet'>Outlet: Las Vegas Review-Journal</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.ama.org/2020/06/26/learning-to-love-your-complaining-customers/'/>Learning to Love Your Complaining Customers</a><br /> <span class='italics'>June 26, 2020</span><br /><span class='mediaOutlet'>Outlet: American Marketing Association</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://msutoday.msu.edu/news/2020/selling-something-tap-into-consumer-arrogance'/>Selling something? Tap into consumer arrogance</a><br /> <span class='italics'>June 25, 2020</span><br /><span class='mediaOutlet'>Outlet: MSU Today</span><br /><span class="description">The article was also published in 9 other articles.</span></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://thehill.com/opinion/finance/501522-as-the-economy-recovers-republicans-and-democrats-will-play-different-roles'/>As the economy recovers, Republicans and Democrats will play different roles</a><br /> <span class='italics'>June 7, 2020</span><br /><span class='mediaOutlet'>Outlet: The Hill</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/developing-a-global-brand'/>Developing A Global Brand</a><br /> <span class='italics'>August 9, 2019</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/globaledge-business-beat-foreign-students-boost-our-economy-in-myriad-ways'/>GlobalEDGE Business Beat | Foreign Students Boost Our Economy In Myriad Ways</a><br /> <span class='italics'>June 12, 2019</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/globaledge-business-beat-msus-international-business-center-wins-us-presidents-e-award-2019'/>globalEDGE Business Beat | MSU’s International Business Center Wins US President’s “E” Award 2019</a><br /> <span class='italics'>June 12, 2019</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://msutoday.msu.edu/news/2018/33-million-grant-to-advance-msus-global-business-expertise'/>$3.3 million grant to advance MSU’s global business expertise</a><br /> <span class='italics'>September 28, 2018</span><br /><span class='mediaOutlet'>Outlet: MSU Today</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://thehill.com/opinion/finance/404338-trump-subsidies-are-a-band-aid-for-farmers-not-a-solution'/>Trump subsidies are a Band-Aid for farmers, not a solution</a><br /> <span class='italics'>August 20, 2018</span><br /><span class='mediaOutlet'>Outlet: The Hill</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://thehill.com/opinion/finance/399762-moving-from-win-win-to-win-lose-trade-policy-will-end-in-lose-lose'/>Moving from win-win to win-lose trade policy will end in lose-lose</a><br /> <span class='italics'>August 1, 2018</span><br /><span class='mediaOutlet'>Outlet: The Hill</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://thehill.com/opinion/finance/399165-tariffs-bullwhip-effect-makes-its-way-to-us-farmers'/>Tariffs' bullwhip effect make its way to US farmers</a><br /> <span class='italics'>July 27, 2018</span><br /><span class='mediaOutlet'>Outlet: The Hill</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/dan-leclair-discussing-aacsb-international'/>Dan Leclair Discussing AACSB International</a><br /> <span class='italics'>June 19, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/forrest-morgeson-discussing-what-to-do-with-complaining-customers'/>Forrest Morgeson Discussing What To Do With Complaining Customers</a><br /> <span class='italics'>June 19, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/james-franz-discussing-msus-demmer-center-for-business-transformation'/>James Franz Discussing MSU’s Demmer Center For Business Transformation</a><br /> <span class='italics'>May 10, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/katherine-franz-discussing-msus-axia-institute'/>Katherine Franz Discussing MSU’s Axia Institute</a><br /> <span class='italics'>May 10, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/john-hollenbeck-discussing-msus-institute-of-business-research'/>John Hollenbeck Discussing MSU’s Institute Of Business Research</a><br /> <span class='italics'>May 10, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/nick-little-discussing-msus-center-for-railway-research-and-education'/>Nick Little Discussing MSU’s Center For Railway Research And Education</a><br /> <span class='italics'>May 10, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/brian-pentland-discussing-msus-center-for-business-and-social-analytics'/>Brian Pentland Discussing MSU’s Center For Business And Social Analytics</a><br /> <span class='italics'>May 10, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/ken-szymusiak-discussing-msus-burgess-institute-for-entrepreneurship-innovation'/>Ken Szymusiak Discussing MSU’s Burgess Institute For Entrepreneurship & Innovation</a><br /> <span class='italics'>May 10, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/an-interview-with-jeff-mason-ceo-and-president-of-the-medc'/>An Interview With Jeff Mason, CEO And President Of The MEDC</a><br /> <span class='italics'>April 6, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/applied-nano-surfaces'/>Applied Nano Surfaces</a><br /> <span class='italics'>April 6, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/swedish-american-chamber-of-commerce-in-detroit'/>Swedish-American Chamber Of Commerce In Detroit</a><br /> <span class='italics'>April 6, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>ARTICLE</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/michigan-states-supply-chain-programs-1-again'/>Michigan State’s Supply Chain Programs #1 Again</a><br /> <span class='italics'>April 5, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://globaledge.msu.edu/get-connected/globaledge-business-beat/speaker/2158'/>How Leaders Create High-Trust Organizations</a><br /> <span class='italics'>April 5, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/broad-college-of-business-undergraduate-programs'/>Broad College Of Business Undergraduate Programs</a><br /> <span class='italics'>February 14, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/st.-thomas-opus-college-of-business'/>St. Thomas’ Opus College Of Business</a><br /> <span class='italics'>February 14, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/sri-zaheer-co-hosting-aib-conference-in-minneapolis'/>Sri Zaheer Co-Hosting AIB Conference In Minneapolis</a><br /> <span class='italics'>February 14, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/united-states-trade-agenda'/>United States’ Trade Agenda</a><br /> <span class='italics'>February 14, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/multinational-finance-and-stock-markets'/>Multinational Finance And Stock Markets</a><br /> <span class='italics'>January 8, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/lansing-chamber-ceo-tim-daman-2018-brings-new-opportunities-for-lansing'/>Lansing Chamber CEO, Tim Daman: 2018 Brings New Opportunities For Lansing</a><br /> <span class='italics'>January 8, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/international-business-implications-of-cryptocurrency-with-dr.-tomas-hult'/>International Business & Implications Of Cryptocurrency With Dr. Tomas Hult</a><br /> <span class='italics'>January 8, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/implications-of-moving-the-u.s.-embassy-in-israel-to-jerusalem'/>Implications Of Moving The U.S. Embassy In Israel To Jerusalem</a><br /> <span class='italics'>January 5, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/customer-satisfaction-and-the-2018-tax-plan-of-the-united-states'/>Customer Satisfaction And The 2018 Tax Plan Of The United States</a><br /> <span class='italics'>January 5, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/entrepreneurship-and-the-2018-tax-plan-of-the-united-states'/>Entrepreneurship And The 2018 Tax Plan Of The United States</a><br /> <span class='italics'>January 5, 2018</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/kelly-nelson-talks-about-the-future-of-the-auto-industry'/>Kelly Nelson Talks About The Future Of The Auto Industry</a><br /> <span class='italics'>October 9, 2017</span><br /><span class='mediaOutlet'>Outlet: globalEDGE Business Beat</span><br /></div></li><li><div class='mention-item'><div class='articleType'><strong>AUDIO</strong></div><a class='mediaMentionTitle' target='_blank' href='https://www.michiganbusinessnetwork.com/blog/o.c.-ferrell-on-business-ethics'/>O.C. 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fa-solid fa-square-full"></i>Research</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/low-unemployment-may-soon-turn-happy-customers-angry-voters-pair-broad-college-experts-warn/' class='title'>Low unemployment may soon turn happy customers into angry voters, a pair of Broad College experts warn  <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>The warning was published recently in the Hill, an influential Washington, D.C. newspaper focused on national politics</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/faculty/"><i class="fas fa-solid fa-square-full"></i>Faculty & staff stories</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/subsidizing-farmers-hurt-retaliatory-tariffs-not-viable-long-term-solution-broad-college-trade-expert-says/' class='title'>Subsidizing farmers hurt by retaliatory tariffs 'not a viable long-term solution," Broad College trade expert says  <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>Tomas Hult shares his insights with the Hill, an influential Washington D.C.-based publication</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/research/"><i class="fas fa-solid fa-square-full"></i>Research</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/insider-regional-trade-agreements-better-going-alone-broad-college-global-trade-expert-says/' class='title'>Being an insider in regional trade agreements better than going it alone, Broad College global trade expert says  <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>Tomas Hult shared his insights in his blog for the GlobalEDGE Web site</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/faculty/"><i class="fas fa-solid fa-square-full"></i>Faculty & staff stories</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/tariffs-will-create-winners-losers-global-trade-america-wont-always-first-group-broad-college-expert-warns/' class='title'>Tariffs will create winners and losers in global trade. America won't always be in the first group, a Broad College expert warns  <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>"Any given country – even the United States – cannot be a world leader in every category," writes Tomas Hult</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/research/"><i class="fas fa-solid fa-square-full"></i>Research</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/bullwhip-effects-tariffs-buffeting-u-s-farmers-broad-college-expert-writes-influential-political-publication/' class='title'>'Bullwhip' effects of tariffs buffeting U.S. farmers, Broad College expert writes in influential political publication  <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>Tomas Hult offered his insights in the Hill</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/research/"><i class="fas fa-solid fa-square-full"></i>Research</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/china-hong-kong-india-highest-market-potential-according-broad-college-researchers/' class='title'>China, Hong Kong, and India have the highest market potential for U.S. exporters, say Broad College researchers  <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>Findings appear in the 2018 Market Potential Index by the International Business Center</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/research/"><i class="fas fa-solid fa-square-full"></i>Research</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/powerful-advisory-group-assists-school-hospitality-business/' class='title'>Powerful Advisory Group Assists The School of Hospitality Business <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>The Real Estate Investment Management Advisory Council visits campus for its annual spring meeting</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/research/"><i class="fas fa-solid fa-square-full"></i>Research</a></span></div> <div class="news-thumbnail"> <img src="https://broad.msu.edu/app/uploads/2017/02/Tomas-Hult-300x177.jpg" alt="Tomas Hult"> </div> <div class="newsheadline"><a href='https://broad.msu.edu/news/faculty-spotlight-international-innovator/' class='title'>Faculty Spotlight: International Innovator  <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>Hult has helped not only to put the college on the global map, but also shine as a leader in research and more</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/faculty/"><i class="fas fa-solid fa-square-full"></i>Faculty & staff stories</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/lansing-works-broad-college-professors-tell-us-new-book-second-shift/' class='title'>Lansing Works! Broad College Professors Tell Us How in New Book, “The Second Shift” <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>Former Lansing mayor collaborates on a book with Broad faculty behind the remarkable “Lansing Works! Keep GM!”.</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/faculty/"><i class="fas fa-solid fa-square-full"></i>Faculty & staff stories</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/hult-named-2016-academy-marketing-science-cutco-vector-distinguished-marketing-educator/' class='title'>Hult Named 2016 Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>Hult will accept the honor at the 2016 AMS Annual Conference May 19, 2016 in Orlando, Florida.</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/college/"><i class="fas fa-solid fa-square-full"></i>College news</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/international-business-center-celebrates-25-years/' class='title'>International Business Center Celebrates 25 Years <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>Overseeing about 200 activities each year, IBC continues to meet its mission since its creation in 1990.</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span class="article-category"><a href="https://broad.msu.edu/category/college/"><i class="fas fa-solid fa-square-full"></i>College news</a></span></div> <div class="newsheadline"><a href='https://broad.msu.edu/news/msu-reaffirmed-ciber/' class='title'>MSU reaffirmed as a CIBER  <i class='fas fa-arrow-right'></i></a></div> <div class='tagline'>Th International Business Center reaffirmed as a Center for International Business Education and Research</div> </div> </div> <div class="grid-item grid-sizer"> <div class='in-other-news cell'> <div class='newstype'><span 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