Number of digital shoppers in the U.S. 2021

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data-gtm="navMain__statisticsNav--branch" >Economy & Politics</a></li><li data-nav-tab="navStatistics__tab05" class="tabbar__tab tabbar__tab--s tabbar__tab--link border-bottom-gray20-1"><a class="display-block tabbar__tabLink--s navMain__dropdownListLink--statistics" href="/markets/408/energy-environment/" data-gtm="navMain__statisticsNav--branch" >Energy & Environment</a></li><li data-nav-tab="navStatistics__tab06" class="tabbar__tab tabbar__tab--s tabbar__tab--link border-bottom-gray20-1"><a class="display-block tabbar__tabLink--s navMain__dropdownListLink--statistics" href="/markets/424/internet/" data-gtm="navMain__statisticsNav--branch" >Internet</a></li><li data-nav-tab="navStatistics__tab07" class="tabbar__tab tabbar__tab--s tabbar__tab--link border-bottom-gray20-1"><a class="display-block tabbar__tabLink--s navMain__dropdownListLink--statistics" href="/markets/418/technology-telecommunications" data-gtm="navMain__statisticsNav--branch" >Technology & Telecommunications</a></li><li data-nav-tab="navStatistics__tab08" class="tabbar__tab tabbar__tab--s tabbar__tab--link border-bottom-gray20-1"><a class="display-block tabbar__tabLink--s navMain__dropdownListLink--statistics" href="/markets/419/transportation-logistics/" data-gtm="navMain__statisticsNav--branch" >Transportation & Logistics</a></li><li data-nav-tab="navStatistics__tab09" class="tabbar__tab tabbar__tab--s tabbar__tab--link border-bottom-gray20-1"><a class="display-block tabbar__tabLink--s navMain__dropdownListLink--statistics" href="/markets/420/travel-tourism-hospitality/" data-gtm="navMain__statisticsNav--branch" >Travel, Tourism & Hospitality</a></li></ul></div><div class="tabbar__content-wrap flex__item width80"><div data-nav-tab-content="navStatistics__tab01" class="tabbar__content flex-width100 padding-all-20"><div class="row row-spacing-30"><div class="width80"><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Most viewed Statistics</div></div><div class="width60 text-right"><a href="/statistics/recent/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--recentStatistics" >Recent Statistics</a><a href="/statistics/popular/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--popularStatistics" >Popular Statistics</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/statistics/272014/global-social-networks-ranked-by-number-of-users/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Most used social networks 2024, by number of users</div></a></li><li class="list__item"><a href="/statistics/274326/big-mac-index-global-prices-for-a-big-mac/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Big Mac index worldwide 2024</div></a></li><li class="list__item"><a href="/statistics/379046/worldwide-retail-e-commerce-sales/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic3" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Global retail e-commerce sales 2014-2027</div></a></li><li class="list__item"><a href="/statistics/316786/global-market-share-of-the-leading-automakers/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic4" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Car brand market share worldwide 2023</div></a></li><li class="list__item"><a href="/statistics/250934/quarterly-number-of-netflix-streaming-subscribers-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic5" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Quarterly Netflix subscribers count worldwide 2013-2024</div></a></li></ul><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Topics</div></div><div class="width60 text-right"><a href="/topics/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--moreTopics" >More Topics</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/topics/871/online-shopping/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">E-commerce worldwide - statistics & facts</div></a></li><li class="list__item"><a href="/topics/1164/social-networks/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">Social media - Statistics & Facts</div></a></li></ul></div><div class="width20"><div class=""><div class="subnavContent__headline"><div class="h3 hl-module">Top Report</div></div><div class="center"><a href="/study/162257/consumer-trends-2024/" title="Top Report" class="center noHover--underline" data-gtm="navMain__statisticsNav--promotedStudy" ><img src="https://cdn.statcdn.com/Study/160000/162257-standard.png" alt="Consumer trends 2024 Statista Dossier" class="subnavContent__image statisticsNav__studyCover margin-bottom-10 blueShadow-1" /><span class="button button button--primaryBorder width100">View Report</span></a></div></div><p class="margin-top-60 text-center"><a href="/markets/" class="text--link navMain__branchOverviewLink" data-gtm="navMain__statisticsNav--branchOverview" >Industry Overview</a></p></div></div></div><div data-nav-tab-content="navStatistics__tab02" class="tabbar__content flex-width100 padding-all-20"><div class="row row-spacing-30"><div class="width80"><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Most viewed statistics</div></div><div class="width60 text-right"><a href="/statistics/recent/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--recentStatistics" >Recent Statistics</a><a href="/statistics/popular/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--popularStatistics" >Popular Statistics</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/statistics/900271/leading-sportswear-and-performance-wear-companies-by-sales-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Global sales of the top performance apparel, accessories, and footwear companies 2023</div></a></li><li class="list__item"><a href="/statistics/241683/nikes-sales-worldwide-since-2004/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Nike's global revenue 2005-2024</div></a></li><li class="list__item"><a href="/statistics/826162/apparel-resale-market-value-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic3" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Value of the secondhand apparel market worldwide from 2021 to 2028</div></a></li><li class="list__item"><a href="/statistics/273063/leading-15-most-valuable-global-soft-drink-brands-based-on-brand-value/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic4" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Brand value of the most valuable soft drink brands worldwide 2023</div></a></li><li class="list__item"><a href="/statistics/243871/revenue-of-the-leading-10-beauty-manufacturers-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic5" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Revenue of the leading 10 beauty manufacturers worldwide 2023</div></a></li></ul><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Topics</div></div><div class="width60 text-right"><a href="/markets/415/consumer-goods-fmcg/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--topicOverview" >Topic overview</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/topics/5091/apparel-market-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">Global apparel market - statistics & facts</div></a></li><li class="list__item"><a href="/topics/3137/cosmetics-industry/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">Cosmetics industry - statistics & facts</div></a></li></ul></div><div class="width20"><div class=""><div class="subnavContent__headline"><div class="h3 hl-module">Top Report</div></div><div class="center"><a href="/study/70519/coffee-market-worldwide/" title="Top Report" class="center noHover--underline" data-gtm="navMain__statisticsNav--promotedStudy" ><img src="https://cdn.statcdn.com/Study/70000/70519-standard.png" alt="Coffee market worldwide Statista Dossier" class="subnavContent__image statisticsNav__studyCover margin-bottom-10 blueShadow-1" /><span class="button button button--primaryBorder width100">View Report</span></a></div></div></div></div></div><div data-nav-tab-content="navStatistics__tab03" class="tabbar__content flex-width100 padding-all-20"><div class="row row-spacing-30"><div class="width80"><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Most viewed statistics</div></div><div class="width60 text-right"><a href="/statistics/recent/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--recentStatistics" >Recent Statistics</a><a href="/statistics/popular/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--popularStatistics" >Popular Statistics</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/statistics/534123/e-commerce-share-of-retail-sales-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">E-commerce as share of total retail sales worldwide 2021-2027</div></a></li><li class="list__item"><a href="/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Biggest online retailers in the U.S. 2023, by market share</div></a></li><li class="list__item"><a href="/statistics/272391/us-retail-e-commerce-sales-forecast/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic3" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Revenue of the e-commerce industry in the U.S. 2019-2029</div></a></li><li class="list__item"><a href="/statistics/266064/revenue-growth-in-e-commerce-for-selected-countries/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic4" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Fastest-growing retail e-commerce countries 2023</div></a></li><li class="list__item"><a href="/statistics/288487/forecast-of-global-b2c-e-commerce-growth/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic5" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Retail e-commerce sales growth worldwide 2017-2027</div></a></li></ul><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Topics</div></div><div class="width60 text-right"><a href="/markets/413/e-commerce/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--topicOverview" >Topic overview</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/topics/846/amazon/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">Amazon - statistics & facts</div></a></li><li class="list__item"><a href="/topics/2333/e-commerce-in-the-united-kingdom/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">E-commerce in the United Kingdom (UK) - statistics & facts</div></a></li></ul></div><div class="width20"><div class=""><div class="subnavContent__headline"><div class="h3 hl-module">Top Report</div></div><div class="center"><a href="/study/132229/shein/" title="Top Report" class="center noHover--underline" data-gtm="navMain__statisticsNav--promotedStudy" ><img src="https://cdn.statcdn.com/Study/130000/132229-retina.png" alt="Shein Statista Dossier" class="subnavContent__image statisticsNav__studyCover margin-bottom-10 blueShadow-1" /><span class="button button button--primaryBorder width100">View Report</span></a></div></div></div></div></div><div data-nav-tab-content="navStatistics__tab04" class="tabbar__content flex-width100 padding-all-20"><div class="row row-spacing-30"><div class="width80"><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Most viewed statistics</div></div><div class="width60 text-right"><a href="/statistics/recent/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--recentStatistics" >Recent Statistics</a><a href="/statistics/popular/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--popularStatistics" >Popular Statistics</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/statistics/263264/top-companies-in-the-world-by-market-capitalization/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Biggest companies in the world by market value 2023</div></a></li><li class="list__item"><a href="/statistics/264443/the-worlds-largest-armies-based-on-active-force-level/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Largest armies in the world by active military personnel 2024</div></a></li><li class="list__item"><a href="/statistics/329256/alien-apprehensions-registered-by-the-us-border-patrol/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic3" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">U.S. border patrol apprehensions and expulsions FY 1990-2023</div></a></li><li class="list__item"><a href="/statistics/263771/gross-domestic-product-gdp-in-india/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic4" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Gross domestic product (GDP) in India 2029</div></a></li><li class="list__item"><a href="/statistics/262742/countries-with-the-highest-military-spending/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic5" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Countries with the highest military spending 2023</div></a></li></ul><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Topics</div></div><div class="width60 text-right"><a href="/markets/2535/economy-politics/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--topicOverview" >Topic overview</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/topics/8378/inflation-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">Inflation worldwide - statistics & facts</div></a></li><li class="list__item"><a href="/topics/7747/gross-domestic-product-gdp-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">Global GDP - statistics & facts</div></a></li></ul></div><div class="width20"><div class=""><div class="subnavContent__headline"><div class="h3 hl-module">Top Report</div></div><div class="center"><a href="/study/23933/indonesia-statista-dossier/" title="Top Report" class="center noHover--underline" data-gtm="navMain__statisticsNav--promotedStudy" ><img src="https://cdn.statcdn.com/Study/20000/23933-retina.png" alt="Indonesia Statista Dossier" class="subnavContent__image statisticsNav__studyCover margin-bottom-10 blueShadow-1" /><span class="button button button--primaryBorder width100">View Report</span></a></div></div></div></div></div><div data-nav-tab-content="navStatistics__tab05" class="tabbar__content flex-width100 padding-all-20"><div class="row row-spacing-30"><div class="width80"><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Most viewed statistics</div></div><div class="width60 text-right"><a href="/statistics/recent/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--recentStatistics" >Recent Statistics</a><a href="/statistics/popular/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--popularStatistics" >Popular Statistics</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/statistics/263492/electricity-prices-in-selected-countries/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Global household electricity prices 2023, by select country</div></a></li><li class="list__item"><a href="/statistics/276629/global-co2-emissions/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Annual global emissions of carbon dioxide 1940-2023</div></a></li><li class="list__item"><a href="/statistics/1267500/eu-monthly-wholesale-electricity-price-country/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic3" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Monthly electricity prices in selected EU countries 2020-2024</div></a></li><li class="list__item"><a href="/statistics/1322214/carbon-prices-european-union-emission-trading-scheme/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic4" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">EU-ETS allowance prices in the European Union 2022-2024</div></a></li><li class="list__item"><a href="/statistics/267233/renewable-energy-capacity-worldwide-by-country/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic5" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Renewable energy capacity 2023 by country</div></a></li></ul><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Topics</div></div><div class="width60 text-right"><a href="/markets/408/energy-environment/" class="padding-right-10 text--link" >Topic overview</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/topics/4983/waste-generation-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">Global waste generation - statistics & facts</div></a></li><li class="list__item"><a href="/topics/1148/global-climate-change/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedTopic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--topic" aria-hidden="true"></i><div class="list__itemText">Global climate change - statistics & facts</div></a></li></ul></div><div class="width20"><div class=""><div class="subnavContent__headline"><div class="h3 hl-module">Top Report</div></div><div class="center"><a href="/study/15684/water-statista-dossier/" title="Top Report" class="center noHover--underline" data-gtm="navMain__statisticsNav--promotedStudy" ><img src="https://cdn.statcdn.com/Study/15000/15684-retina.png" alt="Water industry worldwide Statista Dossier" class="subnavContent__image statisticsNav__studyCover margin-bottom-10 blueShadow-1" /><span class="button button button--primaryBorder width100">View Report</span></a></div></div></div></div></div><div data-nav-tab-content="navStatistics__tab06" class="tabbar__content flex-width100 padding-all-20"><div class="row row-spacing-30"><div class="width80"><div class="subnavContent__headline row"><div class="width40"><div class="h3 hl-module">Most viewed statistics</div></div><div class="width60 text-right"><a href="/statistics/recent/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--recentStatistics" >Recent Statistics</a><a href="/statistics/popular/" class="padding-right-10 text--link" data-gtm="navMain__statisticsNav--popularStatistics" >Popular Statistics</a></div></div><ul class="list list--blank margin-bottom-20"><li class="list__item"><a href="/statistics/617136/digital-population-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic1" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Worldwide digital population 2024</div></a></li><li class="list__item"><a href="/statistics/433871/daily-social-media-usage-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic2" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Average daily time spent on social media worldwide 2012-2024</div></a></li><li class="list__item"><a href="/statistics/264810/number-of-monthly-active-facebook-users-worldwide/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic3" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023</div></a></li><li class="list__item"><a href="/statistics/269615/social-network-penetration-by-region/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic4" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium" aria-hidden="true"></i><div class="list__itemText">Social media: global penetration rate 2024, by region</div></a></li><li class="list__item"><a href="/statistics/421169/most-followers-instagram/" class="list__itemWrap text--linkReset" data-gtm="navMain__statisticsNav--promotedStatistic5" ><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis" aria-hidden="true"></i><div class="list__itemText">Instagram accounts with the most followers worldwide 2024</div></a></li></ul><div 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data-url="https://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/" aria-labelledby="statisticTitle" class="statisticHeader responsiveSection responsiveSection--maxWidth responsiveSection--padding padding-top-s-15"><div class="breadcrumbs breadcrumbs--statistic breadcrumbs--overflow__container hidePrint" aria-label="breadcrumbs" data-overflow-breadcrumb-container role="navigation"><ul class="breadcrumbs--overflow" data-overflow-breadcrumb><li><a href="/markets/413/e-commerce/"><span>E-Commerce</span></a><span class="divider" aria-hidden="true">&rsaquo;</span></li><li><a href="/markets/413/topic/544/key-figures-of-e-commerce/"><span>Key Figures of E-Commerce</span></a></li></ul><div class="hideMobile"><div class="badge-statistic premium " style=""data-tooltip data-tooltip-settings='{ "target": ".badgePremiumTooltip", "width": 320, "hideArrow": false, "position": "left", "showOverlay": false }'><a href="/accounts/pa" aria-label="Account overview" data-gtm="paidStatistic__premiumLabel--direct"></a> Premium </div><div class="badgePremiumTooltip hide"><div><div class="pos-relative z-index-1 text-left"><div class="h5 text-left padding-top-15"><strong>Premium statistics <span class="icon-premium-16"></span></strong></div><p>Industry-specific and extensively researched technical data (partially from exclusive partnerships). <br/><br/>A paid subscription is required for full access.</p><div class="text-center padding-top-10"><a href="/accounts/pa"><i class="fa fa-info-circle"></i> Read more </a></div></div><div class="bg-modal-wave badgePremiumBackground"></div></div></div></div></div><div class="contentFlex"><article class="margin-vertical-20 flex--order-4 width100"><div class="panelCard panelCard--mobileReset padding-all-20 padding-all-s-0"><header class="panel__header panel__header--statistic padding-bottom-0"><h1 id="statisticTitle" class="h4 panel__title panel__title--statistic"> United States: number of digital shoppers 2016-2021 </h1><div class="content__author margin-vertical-5 margin-bottom-s-10 content__author--mobile"><span class="content__author--name"> Published by <a href="/aboutus/our-research-commitment" class="text-underline">Daniela Coppola</a>, </span><span class="content__author--date"> Nov 9, 2024 </span></div></header><div class="statisticContent__text readingAid__wrapper" data-readingaid data-readingaid-height='{"mobile": 300, "desktop": 150}'><div data-readingaid-text id="readingAidText" class="responsiveText responsiveText--underlinedLinks readingAid__text"><a class="contentPrefix hidePrint" data-smoothscroll aria-label="Link to Statistic" href="#statisticContainer"><span class="iconSprite margin-bottom-2 margin-right-5 iconSprite--statisticPremium vertical-bottom"></span></a> This timeline shows the number of online shoppers in the United States since 2016. In 2016, 209.6 million U.S. people were online shoppers and had browsed products, compared prices or bought merchandise online at least once. These figures are projected to reach 230.5 million in 2021, positioning the United States as of one the leading e-commerce markets based on <a href="/statistics/274495/eshopper-penetration-leading-ecommerce-markets/">online shopper penetration</a>. <br><br> Online shopping is not only a convenient way to shop but also saves money for many customers by leaving out physical retailing costs. As a result, many large companies simply offer their products on their own websites or on online retailing platforms such as Amazon or eBay. Because of such promotions, <a href="/statistics/273963/quarterly-revenue-of-amazoncom/">Amazon's sales have grown significantly every year</a> and in the fourth quarter of 2016 generated revenues of 43.7 billion U.S. dollars, largely boosted by seasonal sales during the holiday season. <br><br> There are often incentives that online stores offer when ordering either in bulk or when ordering goods of a high value. Therefore, users purchase goods that often exceed this value. The <a href="/statistics/304929/us-online-shopping-order-value/">average value of online shopping orders</a> in the United States in the most recently reported quarter averaged to 86.3 U.S. dollars per order. With a reach of 58 percent, <a href="/statistics/276846/reach-of-top-online-retail-categories-worldwide/">apparel and accessories are the most commonly bought goods online</a>, followed by travel products with 55 percent. <div data-readingaid-gradient class="readingAid__gradient readingAid__gradient--invisible"></div></div><button type="button" data-readingaid-toggle="Hide" data-gtm="descriptionReadMore" class="button button--additionalText readingAid__expand button--primary lightButton lightButton--hollow font-size-15px readingAid__expand--invisible hidePrint"><span> Read more </span></button></div></div></article><article class="display-block margin-top-s-20 width100 flex--order-1"><h2 class="sectionHeadline sectionHeadline--statistic"><span class="display-block width100"> Number of digital shoppers in the United States from 2016 to 2021 </span><span class="display-block sectionSubline--statistic width100"> (in millions) </span></h2></article><article class="statisticData flex--order-3"><div class="statisticWrapper"><div id="statisticContainer" class="statisticContainer structuredData__paywall"><div class="panelCard panelCard--statistic"><div class="statisticChartNavMobile hidePrint"><div class="statisticChartNavMobile__right"></div></div><article class="panel__content panel__content--statistic"><div data-readingaid data-readingaid-height="500"><div class="readingAid"><div id="tableContainer" class="statisticChart statisticChart--typeTable hide "><div class="dataTables_wrapper"><div id="statTable"></div></div><table id="statTableHTML" class="table hidden"><thead><tr><th>Characteristic</th><th>Number of online shoppers in millions</th></tr></thead><tbody><tr><td>-</td><td>-</td></tr><tr><td>-</td><td>-</td></tr><tr><td>-</td><td>-</td></tr><tr><td>-</td><td>-</td></tr><tr><td>-</td><td>-</td></tr><tr><td>-</td><td>-</td></tr></tbody></table></div><div data-statistic-chart class="highchart-container "><div data-chart-preview id="previewContainer" class="hide statisticChartPreviewContainer" data-src="https://cdn.statcdn.com/Statistic/180000/183755-blank-754.png" data-alt="Statistic: Number of digital shoppers in the United States from 2016 to 2021 (in millions)" data-width="754" data-height="560"><span class="gradientOverlay"></span></div></div></div><div class="statisticAlert statisticAlert--conversionTeaser statisticAlertPremium hide paywallWrapper"><div id="statisticSlideIn" class="flex flex--justifyContent-center flex--center animated fadeInDown " data-paywall-premium><div id="conversionTeaser" class="conversionTeaser blueShadow-1" aria-labelledby="conversionTeaser__headline" role="dialog"><div class="conversionTeaser__main"><div id="conversionTeaser__headline" class="h4 text-light text-color--white ">You need a <b>Statista Account</b> for unlimited access</div><ul class="conversionTeaser__list text-color--white"><li class="conversionTeaser__listItem flex flex--nowrap flex--top"><svg height="16" width="16" class="conversionTeaser__bullet" aria-hidden="true"><use href="#iconCheckCircleFilled" /></svg><span class="conversionTeaser__bulletBg"></span><span class="conversionTeaser__listItemText">Immediate access to 1m+ statistics</span></li><li class="conversionTeaser__listItem flex flex--nowrap flex--top"><svg height="16" width="16" class="conversionTeaser__bullet" aria-hidden="true"><use href="#iconCheckCircleFilled" /></svg><span class="conversionTeaser__bulletBg"></span><span class="conversionTeaser__listItemText">Incl. source references</span></li><li class="conversionTeaser__listItem flex flex--nowrap flex--top"><svg height="16" width="16" class="conversionTeaser__bullet" aria-hidden="true"><use href="#iconCheckCircleFilled" /></svg><span class="conversionTeaser__bulletBg"></span><span class="conversionTeaser__listItemText">Download as PNG, PDF, XLS, PPT</span></li></ul><div class="conversionTeaser__buttons margin-top-20"><a href="/accounts/pa" class="conversionTeaser__button button button--medium button--conversion" data-gtm="paidStatisticConversionTeaser__cta--direct" data-data-layer-request-full-access >Get full access</a></div></div><div class="conversionTeaser__login bg-white font-size-11px text-color--gray">Already have an account? 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In 2016, 209.6 million U.S. people were online shoppers and had browsed products, compared prices or bought merchandise online at least once. These figures are projected to reach 230.5 million in 2021, positioning the United States as of one the leading e-commerce markets based on online shopper penetration.

Online shopping is not only a convenient way to shop but also saves money for many customers by leaving out physical retailing costs. As a result, many large companies simply offer their products on their own websites or on online retailing platforms such as Amazon or eBay. Because of such promotions, Amazon's sales have grown significantly every year and in the fourth quarter of 2016 generated revenues of 43.7 billion U.S. dollars, largely boosted by seasonal sales during the holiday season.

There are often incentives that online stores offer when ordering either in bulk or when ordering goods of a high value. Therefore, users purchase goods that often exceed this value. The average value of online shopping orders in the United States in the most recently reported quarter averaged to 86.3 U.S. dollars per order. With a reach of 58 percent, apparel and accessories are the most commonly bought goods online, followed by travel products with 55 percent. https://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/" aria-label="Share via e-mail" class="sharingButton sharingButton--mail"><svg aria-hidden="true" width="20" height="20"><use href="#iconMailFill" /></svg></a></div></div></div></div></script></div></div></div><div id="statisticSidebar" class="statisticSidebar" data-statistic-sidebar><div class="sidebarStickyBox"><div class="hideMobile" data-download-buttons="observerTarget"><div data-vue-download-buttons><div data-var-name="statisticId" data-var="183755"></div><div data-path-name="trackContentDownloadApi" data-path="/tracking/statistic/download"></div><div data-var-name="isAppUser" data-var="false"></div><div class="statisticDownload statisticDownload--highlight panelCard hidePrint margin-top-s-10"><div class="statisticDownload__title"> Download </div><div 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href="/register/" data-gtm="showSourceLink--register">Register for free</a></dd><dt>Already a member?</dt><dd><a href="/login" data-gtm="showSourceLink--logIn">Log in</a></dd></div><div class="infoBox hidden-s"><div class="infoBox__title">Source</div><p class="infoBox__text"><button class="button--reset text--link button--defaultFont link hideMobile" data-gtm="showSourcesLink--pos2" data-infotab-unlock data-user-journey="sourcesLink" data-file="sources"><svg aria-hidden="true" width="15" height="15"><use href="#iconArrowRightLongBold" /></svg> Show sources information </button><button class="button--reset text--link button--defaultFont link hideMobile" data-gtm="showPublishLink" data-infotab-unlock="details" data-user-journey="sourcesLink" data-file="additionalInfo"><svg aria-hidden="true" width="15" height="15"><use href="#iconArrowRightLongBold" /></svg> Show publisher information </button><a href="https://ask.statista.com/" data-gtm="statisticUseAskStatista" target="_blank" rel="noopener" class="text--link display-inline-block"><svg aria-hidden="true" width="15" height="15"><use href="#iconArrowRightLongBold" /></svg> Use Ask Statista Research Service </a></p></div><div class="infoBox"><div class="infoBox__title"> Release date </div><p class="infoBox__text">September 2017</p></div></div><div class="h5 margin-bottom-15 padding-top-10 font-size-s-110 mobileAccordion__title showMobile" aria-expanded="false" aria-controls="accordion-details" data-gtm="statistic__showMoreInformation" data-accordioncontent="#accordion-details"><span class="mobileAccordion__toggle"><svg class="statisticSvgAlignVertical--top" width="16" height="16" aria-hidden="true"><use href="#iconChevronRightBold" /></svg></span><strong>More information</strong></div><div id="accordion-details" class="hidden-s"><div class="infoBox"><div class="infoBox__title"> Region </div><p class="infoBox__text">United States</p></div><div class="infoBox"><div class="infoBox__title">Survey time period</div><p class="infoBox__text">2016 to 2017</p></div><div class="infoBox"><div class="infoBox__title">Age group</div><p class="infoBox__text">14 years and older</p></div><div class="infoBox infoBox--fullWidth"><div class="infoBox__title"> Supplementary notes </div><p class="infoBox__text">* Forecast <br>Digital shoppers are defined as online users who have browsed, researched or compared products online via any device within the past year but not have necessarily bought digitally.</p></div><div class="infoBox hideMobile" data-vue-citation-button-info-box-anonymous-user><div class="infoBox__title">Citation formats</div><button type="button" class="button--reset infoBox__text" aria-haspopup="true" data-gtm="statistic__showCitationFormats"><svg width="15" height="15" aria-hidden="true"><use href="#iconArrowRightLongBold" /></svg><span class="sr-only">Citation formats</span> View options </button></div></div></article></div></div></div></div></div></article><article class="flex--order-5 width100"><div id="furtherStatistics" class="sectionFurtherStatistics hidePrint"><h2 class="lineheight-10"><div class="hl-module text-color--secondary margin-all-0">Other statistics on the topic</div></h2><div class="furtherStatistics__statisticsWrapper margin-horizontal-0"><a href="/statistics/1016094/russia-e-commerce-market-value/" class="furtherStatistics__statistic" data-gtm="l1__statistic--01"><div class="statisticThumbnail__wrapper"><img src="https://cdn.statcdn.com/Statistic/1015000/1016094-blank-100.png" alt="E-commerce market size in Russia from 2019 to 2028 (in trillion Russian rubles)" width="100" height="71" class="margin-right-15 statisticThumbnail" loading="lazy" /><span class="statisticThumbnail__premium">+</span></div><div class="flex--grow"><p class="furtherStatistics__statisticRooftitle hl-module margin-bottom-3 hideMobile">Key Figures of E-Commerce</p><p class="furtherStatistics__statisticTitle">E-commerce market size in Russia 2019-2028</p></div></a><a href="/statistics/1234737/top-100-online-retailers-turnover-in-russia/" class="furtherStatistics__statistic" data-gtm="l1__statistic--02"><div class="statisticThumbnail__wrapper"><img src="https://cdn.statcdn.com/Statistic/1230000/1234737-blank-100.png" alt="Total annual revenue of 100 largest online retailers in Russia from 2016 to 2023 (in billion Russian rubles)" width="100" height="71" class="margin-right-15 statisticThumbnail" loading="lazy" /><span class="statisticThumbnail__premium">+</span></div><div class="flex--grow"><p class="furtherStatistics__statisticRooftitle hl-module margin-bottom-3 hideMobile">Key Figures of E-Commerce</p><p class="furtherStatistics__statisticTitle">Total annual revenue of top 100 online retailers in Russia 2016-2023</p></div></a><a href="/statistics/1013002/russian-e-commerce-delivery-methods/" class="furtherStatistics__statistic" data-gtm="l1__statistic--03"><div class="statisticThumbnail__wrapper"><img src="https://cdn.statcdn.com/Statistic/1010000/1013002-blank-100.png" alt="Distribution of the logistics market for online shopping orders in Russia from 2020 to 2023, by provider type" width="100" height="71" class="margin-right-15 statisticThumbnail" loading="lazy" /><span class="statisticThumbnail__premium">+</span></div><div class="flex--grow"><p class="furtherStatistics__statisticRooftitle hl-module margin-bottom-3 hideMobile">Key Figures of E-Commerce</p><p class="furtherStatistics__statisticTitle">Russian e-commerce logistics market distribution 2020-2023, by provider</p></div></a><a href="/statistics/1219820/courier-express-parcel-market-volume-russia/" class="furtherStatistics__statistic" data-gtm="l1__statistic--04"><div class="statisticThumbnail__wrapper"><img src="https://cdn.statcdn.com/Statistic/1215000/1219820-blank-100.png" alt="Courier, express and parcel (CEP) market volume in Russia from 2015 to 2022 (in million pieces)" width="100" height="71" class="margin-right-15 statisticThumbnail" loading="lazy" /><span class="statisticThumbnail__premium">+</span></div><div class="flex--grow"><p class="furtherStatistics__statisticRooftitle hl-module margin-bottom-3 hideMobile">Logistics</p><p class="furtherStatistics__statisticTitle">Courier, express and parcel (CEP) market volume in Russia 2015-2022</p></div></a></div></div></article></div></section><div class="hideNoscript hidePrint"><div id="employeeGroupModal" tabindex="-1" role="dialog" data-vue-modal aria-labelledby="popupOverlayEmployeeGroup__headline" aria-hidden="true"><div class="modal-dialog--medium padding-all-20"><div class="width60 padding-right-100"><div id="popupOverlayEmployeeGroup__headline" class="h3"> Profit from additional features with an Employee Account </div><div class="responsiveText"> Please create an employee account to be able to mark statistics as favorites. 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47.8954 74 49 74H73C74.1046 74 75 73.1046 75 72C75 70.8954 74.1046 70 73 70H49Z" fill="#0666E5"/><path d="M47 63C47 61.8954 47.8954 61 49 61H60C61.1046 61 62 61.8954 62 63C62 64.1046 61.1046 65 60 65H49C47.8954 65 47 64.1046 47 63Z" fill="#0666E5"/><path fill-rule="evenodd" clip-rule="evenodd" d="M92 61C95.0226 61 97.7604 62.2191 99.7487 64.1924L99.7782 64.2218L99.8076 64.2513C101.781 66.2396 103 68.9774 103 72C103 78.0751 98.0751 83 92 83C85.9249 83 81 78.0751 81 72C81 65.9249 85.9249 61 92 61ZM85 72C85 68.829 87.1085 66.1504 90 65.2899V72C90 73.1046 90.8954 74 92 74H98.7101C97.8496 76.8915 95.171 79 92 79C88.134 79 85 75.866 85 72Z" fill="#0666E5"/></symbol></svg><svg style="display:none"><symbol id="iconSimpleCurvedArrow" viewBox="0 0 192 187"><path d="M0 173L25.5124 186.508L24.454 157.659L0 173ZM186.5 0C186.5 43.0474 173.912 83.2897 147.208 113.82C120.527 144.324 79.5485 165.37 22.2946 169.682L22.6701 174.668C81.0117 170.274 123.292 148.758 150.971 117.112C178.627 85.4936 191.5 44.0011 191.5 0H186.5Z" fill="currentColor"/></svg><div class="modal__paywallInfoBox padding-right-0" id="xlsxpremiumArrowModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"allowOverlayScrolling": true, "containerClasses": ["padding-all-0", "margin-left-30", "paywallModal", "vueModal__container--notCentered", "overflow-visible"], "closeButtonClasses": ["z-index-2"]}' aria-labelledby="xlsxModal__headline" aria-hidden="true" data-premium-arrow-modal><div class="paywallInfoBox"><div class="modal-content paywallInfoBox__content flex flex--directionRow flex-justifyContent--center flex--center flex--nowrap overflow-visible blueShadow-1 contentType--statistic"><div class="pos-relative paywallInfoBox__arrowContainer paywallInfoBox__arrowContainer--en"><svg aria-hidden="true" width="192" height="187" class="paywallInfoBox__arrow paywallInfoBox__arrow--loggedOut "><use href="#iconSimpleCurvedArrow" /></svg></div><div class="paywallInfoBox__downloadFormatSvg flex flex--justifyContent-center flex--center width25 margin-right-5"><svg aria-hidden="true" width="40" height="40"><use href="#iconDownloadFormatXlsDuo" /></svg></div><p class="body--responsive">To <b>download this statistic in XLS</b> format you need a Statista Account</p></div></div></div><div class="modal__paywallInfoBox padding-right-0" id="pngpremiumArrowModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"allowOverlayScrolling": true, "containerClasses": ["padding-all-0", "margin-left-30", "paywallModal", "vueModal__container--notCentered", "overflow-visible"], "closeButtonClasses": ["z-index-2"]}' aria-labelledby="pngModal__headline" aria-hidden="true" data-premium-arrow-modal><div class="paywallInfoBox"><div class="modal-content paywallInfoBox__content flex flex--directionRow flex-justifyContent--center flex--center flex--nowrap overflow-visible blueShadow-1 contentType--statistic"><div class="pos-relative paywallInfoBox__arrowContainer paywallInfoBox__arrowContainer--en"><svg aria-hidden="true" width="192" height="187" class="paywallInfoBox__arrow paywallInfoBox__arrow--loggedOut "><use href="#iconSimpleCurvedArrow" /></svg></div><div class="paywallInfoBox__downloadFormatSvg flex flex--justifyContent-center flex--center width25 margin-right-5"><svg aria-hidden="true" width="40" height="40"><use href="#iconDownloadFormatPngDuo" /></svg></div><p class="body--responsive">To <b>download this statistic in PNG</b> format you need a Statista Account</p></div></div></div><div class="modal__paywallInfoBox padding-right-0" id="pdfpremiumArrowModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"allowOverlayScrolling": true, "containerClasses": ["padding-all-0", "margin-left-30", "paywallModal", "vueModal__container--notCentered", "overflow-visible"], "closeButtonClasses": ["z-index-2"]}' aria-labelledby="pdfModal__headline" aria-hidden="true" data-premium-arrow-modal><div class="paywallInfoBox"><div class="modal-content paywallInfoBox__content flex flex--directionRow flex-justifyContent--center flex--center flex--nowrap overflow-visible blueShadow-1 contentType--statistic"><div class="pos-relative paywallInfoBox__arrowContainer paywallInfoBox__arrowContainer--en"><svg aria-hidden="true" width="192" height="187" class="paywallInfoBox__arrow paywallInfoBox__arrow--loggedOut "><use href="#iconSimpleCurvedArrow" /></svg></div><div class="paywallInfoBox__downloadFormatSvg flex flex--justifyContent-center flex--center width25 margin-right-5"><svg aria-hidden="true" width="40" height="40"><use href="#iconDownloadFormatPdfDuo" /></svg></div><p class="body--responsive">To <b>download this statistic in PDF</b> format you need a Statista Account</p></div></div></div><div class="modal__paywallInfoBox padding-right-0" id="pptxpremiumArrowModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"allowOverlayScrolling": true, "containerClasses": ["padding-all-0", "margin-left-30", "paywallModal", "vueModal__container--notCentered", "overflow-visible"], "closeButtonClasses": ["z-index-2"]}' aria-labelledby="pptxModal__headline" aria-hidden="true" data-premium-arrow-modal><div class="paywallInfoBox"><div class="modal-content paywallInfoBox__content flex flex--directionRow flex-justifyContent--center flex--center flex--nowrap overflow-visible blueShadow-1 contentType--statistic"><div class="pos-relative paywallInfoBox__arrowContainer paywallInfoBox__arrowContainer--en"><svg aria-hidden="true" width="192" height="187" class="paywallInfoBox__arrow paywallInfoBox__arrow--loggedOut "><use href="#iconSimpleCurvedArrow" /></svg></div><div class="paywallInfoBox__downloadFormatSvg flex flex--justifyContent-center flex--center width25 margin-right-5"><svg aria-hidden="true" width="40" height="40"><use href="#iconDownloadFormatPptxDuo" /></svg></div><p class="body--responsive">To <b>download this statistic in PPT</b> format you need a Statista Account</p></div></div></div><div class="modal__paywallInfoBox padding-right-0" id="sourcespremiumArrowModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"allowOverlayScrolling": true, "containerClasses": ["padding-all-0", "margin-left-30", "paywallModal", "vueModal__container--notCentered", "overflow-visible"], "closeButtonClasses": ["z-index-2"]}' aria-labelledby="sourcesModal__headline" aria-hidden="true" data-premium-arrow-modal><div class="paywallInfoBox"><div class="modal-content paywallInfoBox__content flex flex--directionRow flex-justifyContent--center flex--center flex--nowrap overflow-visible blueShadow-1 contentType--statistic"><div class="pos-relative paywallInfoBox__arrowContainer paywallInfoBox__arrowContainer--en"><svg aria-hidden="true" width="192" height="187" class="paywallInfoBox__arrow paywallInfoBox__arrow--loggedOut "><use href="#iconSimpleCurvedArrow" /></svg></div><p class="body--responsive">As a Premium user you get access to the detailed source references and background information about this statistic.</p></div></div></div><div class="modal__paywallInfoBox padding-right-0" id="detailspremiumArrowModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"allowOverlayScrolling": true, "containerClasses": ["padding-all-0", "margin-left-30", "paywallModal", "vueModal__container--notCentered", "overflow-visible"], "closeButtonClasses": ["z-index-2"]}' aria-labelledby="detailsModal__headline" aria-hidden="true" data-premium-arrow-modal><div class="paywallInfoBox"><div class="modal-content paywallInfoBox__content flex flex--directionRow flex-justifyContent--center flex--center flex--nowrap overflow-visible blueShadow-1 contentType--statistic"><div class="pos-relative paywallInfoBox__arrowContainer paywallInfoBox__arrowContainer--en"><svg aria-hidden="true" width="192" height="187" class="paywallInfoBox__arrow paywallInfoBox__arrow--loggedOut "><use href="#iconSimpleCurvedArrow" /></svg></div><p class="body--responsive">As a Premium user you get access to background information and details about the release of this statistic.</p></div></div></div><div class="modal__paywallInfoBox padding-right-0" id="bookmarkpremiumArrowModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"allowOverlayScrolling": true, "containerClasses": ["padding-all-0", "margin-left-30", "paywallModal", "vueModal__container--notCentered", "overflow-visible"], "closeButtonClasses": ["z-index-2"]}' aria-labelledby="bookmarkModal__headline" aria-hidden="true" data-premium-arrow-modal><div class="paywallInfoBox"><div class="modal-content paywallInfoBox__content flex flex--directionRow flex-justifyContent--center flex--center flex--nowrap overflow-visible blueShadow-1 contentType--statistic"><div class="pos-relative paywallInfoBox__arrowContainer paywallInfoBox__arrowContainer--en"><svg aria-hidden="true" width="192" height="187" class="paywallInfoBox__arrow paywallInfoBox__arrow--loggedOut "><use href="#iconSimpleCurvedArrow" /></svg></div><p class="body--responsive">As soon as this statistic is updated, you will immediately be notified via e-mail.</p></div></div></div><div class="modal__paywallInfoBox padding-right-0" id="favspremiumArrowModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"allowOverlayScrolling": true, "containerClasses": ["padding-all-0", "margin-left-30", "paywallModal", "vueModal__container--notCentered", "overflow-visible"], "closeButtonClasses": ["z-index-2"]}' aria-labelledby="favsModal__headline" aria-hidden="true" data-premium-arrow-modal><div class="paywallInfoBox"><div class="modal-content paywallInfoBox__content flex flex--directionRow flex-justifyContent--center flex--center flex--nowrap overflow-visible blueShadow-1 contentType--statistic"><div class="pos-relative paywallInfoBox__arrowContainer paywallInfoBox__arrowContainer--en"><svg aria-hidden="true" width="192" height="187" class="paywallInfoBox__arrow paywallInfoBox__arrow--loggedOut "><use href="#iconSimpleCurvedArrow" /></svg></div><p class="body--responsive">… to incorporate the statistic into your presentation at any time.</p></div></div></div><div class="modal__paywallInfoBox padding-right-0" id="settingspremiumArrowModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"allowOverlayScrolling": true, "containerClasses": ["padding-all-0", "margin-left-30", "paywallModal", "vueModal__container--notCentered", "overflow-visible"], "closeButtonClasses": ["z-index-2"]}' aria-labelledby="settingsModal__headline" aria-hidden="true" data-premium-arrow-modal><div class="paywallInfoBox"><div class="modal-content paywallInfoBox__content flex flex--directionRow flex-justifyContent--center flex--center flex--nowrap overflow-visible blueShadow-1 contentType--statistic"><div class="pos-relative paywallInfoBox__arrowContainer paywallInfoBox__arrowContainer--en"><svg aria-hidden="true" width="192" height="187" class="paywallInfoBox__arrow paywallInfoBox__arrow--loggedOut "><use href="#iconSimpleCurvedArrow" /></svg></div><p class="body--responsive">You need at least a <b>Starter Account</b> to use this feature.</p></div></div></div><div class="hideNoscript hidePrint"><div class="premium"><div id="premiumModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"containerClasses": ["vueModal__container--accountPremiumGoogleFree"]}' aria-labelledby="conversionTeaser__headline" aria-hidden="true"><div class="modalPremiumGoogleFree popupOverlayContentPremium"><div class="modalCorporate modalCorporate--conversionTeaser popupOverlayContentPremium"><div id="conversionTeaser" class="conversionTeaser blueShadow-1" aria-labelledby="conversionTeaser__headline" role="dialog"><div class="conversionTeaser__main"><div id="conversionTeaser__headline" class="h4 text-light text-color--white ">You need to <b>upgrade your Account</b> to download this statistic</div><ul class="conversionTeaser__list text-color--white"><li class="conversionTeaser__listItem flex flex--nowrap flex--top"><svg height="16" width="16" class="conversionTeaser__bullet" aria-hidden="true"><use href="#iconCheckCircleFilled" /></svg><span class="conversionTeaser__bulletBg"></span><span class="conversionTeaser__listItemText">Immediate access to statistics, forecasts & reports</span></li><li class="conversionTeaser__listItem flex flex--nowrap flex--top"><svg height="16" width="16" class="conversionTeaser__bullet" aria-hidden="true"><use href="#iconCheckCircleFilled" /></svg><span class="conversionTeaser__bulletBg"></span><span class="conversionTeaser__listItemText">Usage and publication rights</span></li><li class="conversionTeaser__listItem flex flex--nowrap flex--top"><svg height="16" width="16" class="conversionTeaser__bullet" aria-hidden="true"><use href="#iconCheckCircleFilled" /></svg><span class="conversionTeaser__bulletBg"></span><span class="conversionTeaser__listItemText"><b>Download in various formats</b></span></li></ul><div class="conversionTeaser__buttons margin-top-20"><a href="/accounts/pa" class="conversionTeaser__button button button--medium button--conversion" data-user-journey="statisticBasicAccountPopupCta" data-gtm="conversionTeaser__registerForFreeButton" >Register for free</a></div></div><div class="conversionTeaser__login bg-white font-size-11px text-color--gray">Already have an account? <form action="/login"><button type="submit" class="conversionTeaser__login-action" data-gtm="conversionTeaser__anonymUserLoginLink--statisticFree"> Login </button></form></div></div></div></div></div></div></div><div id="corporateRequestModal" tabindex="-1" role="dialog" data-vue-modal data-modal-options='{"containerClasses": ["vueModal__container--corporate", "conversionTeaser__modal--ppt"], "closeButtonClasses": ["text-color--white"]}' aria-labelledby="conversionTeaser__headline" aria-hidden="true"><div class="modalCorporate modalCorporate--conversionTeaser popupOverlayContentPremium"><div id="conversionTeaser" class="conversionTeaser blueShadow-1" aria-labelledby="conversionTeaser__headline" role="dialog"><div class="conversionTeaser__main"><div id="conversionTeaser__headline" class="h4 text-light text-color--white ">You need one of our <b>Business Solutions</b> to use this function</div><ul class="conversionTeaser__list text-color--white"><li class="conversionTeaser__listItem flex flex--nowrap flex--top"><svg height="16" width="16" class="conversionTeaser__bullet" aria-hidden="true"><use href="#iconCheckCircleFilled" /></svg><span class="conversionTeaser__bulletBg"></span><span class="conversionTeaser__listItemText">Immediate access to statistics, forecasts & reports</span></li><li class="conversionTeaser__listItem flex flex--nowrap flex--top"><svg height="16" width="16" class="conversionTeaser__bullet" aria-hidden="true"><use href="#iconCheckCircleFilled" /></svg><span class="conversionTeaser__bulletBg"></span><span class="conversionTeaser__listItemText">Usage and publication rights</span></li><li class="conversionTeaser__listItem flex flex--nowrap flex--top"><svg height="16" width="16" class="conversionTeaser__bullet" aria-hidden="true"><use href="#iconCheckCircleFilled" /></svg><span class="conversionTeaser__bulletBg"></span><span class="conversionTeaser__listItemText"><b>Download in various formats</b></span></li></ul><div class="conversionTeaser__buttons margin-top-20"><a href="/accounts/pa" class="conversionTeaser__button button button--medium button--conversion" data-gtm="paidStatistics_ppt-download_freeTrial-CTA" >View Business Solutions</a></div></div><div class="conversionTeaser__login bg-white font-size-11px text-color--gray">Already have an account? <form action="/login"><button type="submit" class="conversionTeaser__login-action" data-gtm="conversionTeaser__anonymUserLoginLink--statisticFree"> Login </button></form></div></div></div></div><div class="stickyPriceHeader hidePrint"><section data-sticky="price" data-statistic-price class="statisticPrice responsiveSection responsiveSection--legacy responsiveSection--padding bg-secondary contrast text-s-center fade-button"><div class="contentFlex stickyPrice__content"><div class="stickyPrice__item stickyPrice__item--left text-s-center"><div class="h3 text-color--white margin-bottom-0 price accountPanel__price__header"> Access all statistics starting from <strong>$2,388 USD</strong> yearly <sup>*<sup></div></div><div class="stickyPrice__item stickyPrice__item--right margin-top-s-20 width-s100"><form action="/accounts/pa"><input type="submit" value="Prices & Access" data-gtm="stickyPaOverview__c2a" class="button button--green button--large button--stickyPrice width-s100" data-promoclickevent='{"id":"Paid-Content","name":"Premium-Account-Banner","creative":"Rectangle","position":"Statistic: Top-Sticky"}' /></form></div></div></section></div><svg width="24" height="24" fill="none" style="display: none;" 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id="clip0_2364_16616"><rect width="24" height="24" fill="white"/></clipPath></defs></symbol></svg><svg width="24" height="24" fill="none" style="display: none;" xmlns="http://www.w3.org/2000/svg"><symbol id="seatsSingle" viewBox="0 0 24 24" ><g clip-path="url(#clip0_2364_8824)"><path d="M12 24C18.6274 24 24 18.6274 24 12C24 5.37258 18.6274 0 12 0C5.37258 0 0 5.37258 0 12C0 18.6274 5.37258 24 12 24Z" fill="#E5F1FF"/><path fill-rule="evenodd" clip-rule="evenodd" d="M8.625 13.5C7.58947 13.5 6.75 14.3395 6.75 15.375V17.625C6.75 17.8321 6.58211 18 6.375 18C6.16789 18 6 17.8321 6 17.625V15.375C6 13.9253 7.17525 12.75 8.625 12.75H15.375C16.8247 12.75 18 13.9253 18 15.375V17.625C18 17.8321 17.8321 18 17.625 18C17.4179 18 17.25 17.8321 17.25 17.625V15.375C17.25 14.3395 16.4105 13.5 15.375 13.5H8.625Z" fill="#0666E5"/><path fill-rule="evenodd" clip-rule="evenodd" d="M12 5.25C10.3431 5.25 9 6.59315 9 8.25C9 9.90685 10.3431 11.25 12 11.25C13.6569 11.25 15 9.90685 15 8.25C15 6.59315 13.6569 5.25 12 5.25ZM8.25 8.25C8.25 6.17893 9.92893 4.5 12 4.5C14.0711 4.5 15.75 6.17893 15.75 8.25C15.75 10.3211 14.0711 12 12 12C9.92893 12 8.25 10.3211 8.25 8.25Z" fill="#0666E5"/></g><defs><clipPath id="clip0_2364_8824"><rect width="24" height="24" fill="white"/></clipPath></defs></symbol></svg><section id="statisticAccounts" class="statisticAccounts responsiveSection responsiveSection--legacy responsiveSection--padding"><p class="accountPanel__legalnote">* For commercial use only</p><div class="accountPanel__wrapper"><div class="accountPanel__card "><div class="accountPanel__headerWrapper"><p class="accountPanel__header"> Basic Account </p><div class="accountPanel__seats"><svg width="24" height="24" aria-hidden="true"><use href="#seatsSingle" /></svg><span>For single users</span></div><div class="accountPanel__price__duration"><div class="price"><span class="accountPanel__price__total"> $0 USD </span></div><div class="accountPanel__duration"> Always free </div></div><div class="accountPanel__alert alert alert--warning "> Access limited to <b>Free Statistics.</b> Premium Statistics are not included. </div></div><ul class="accountPanel__benefits"><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span>Free Statistics</span></li></ul></div><div class="accountPanel__card accountPanel__card--highlight"><div class="accountPanel__card--callout"> Based on your interests </div><div class="accountPanel__headerWrapper"><p class="accountPanel__header"> Starter Account </p><div class="accountPanel__seats"><svg width="24" height="24" aria-hidden="true"><use href="#seatsSingle" /></svg><span>For single users</span></div><div class="accountPanel__price__duration"><div class="price"><span class="accountPanel__price__total"> $199 USD </span></div><div class="accountPanel__duration"> per month, billed annually <sup class="font-size-xs">1</sup></div></div><div class="accountPanel__button"><a href="/accounts/pa" class="button button--large button--primary" data-gtm="productBoxPa__c2a_PurchaseSingle" > Buy now </a></div></div><ul class="accountPanel__benefits"><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span> Free Statistics </span></li><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span> Premium Statistics </span></li><p class="accountPanel__benefit__subtext"> The statistic on this page is a <b>Premium Statistic</b> and is <b>included in this account.</b></p></ul></div><div class="accountPanel__card "><div class="accountPanel__headerWrapper"><p class="accountPanel__header"> Professional Account </p><div class="accountPanel__seats"><svg width="24" height="24" aria-hidden="true"><use href="#seatsMulti" /></svg><span>For teams of up to 5 people</span></div><div class="accountPanel__price__duration"><div class="price"><span class="accountPanel__price__total"> $959 USD </span></div><div class="accountPanel__duration"> per month, billed annually <sup class="font-size-xs">1</sup></div></div><div class="accountPanel__button"><a href="/accounts/pa" class="button button--large button__outline" data-gtm="productBoxPa__c2a_PurchaseProfessional" > Buy now </a></div></div><ul class="accountPanel__benefits"><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span>Free + Premium Statistics</span></li><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span>Reports</span></li><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span>Market Insights</span></li></ul></div></div><p class="margin-top-10 accountPanel__footnote"><span class="footnotes__number">1</span> All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price. </p><div class="accountPanel__mousePrint"><a class="accountPanel__comapreLink text-color--primary" href="/accounts/pa#accountOverview__table" data-gtm="productBoxPa__c2a_CompareAccounts"> Compare accounts <svg class="stat__svgIcon aoAddOn__svgIconArrow" height="24" width="16" aria-hidden="true"><use xlink:href="#iconChevronRightBold" /></svg></a></div></section><div data-desktop-content="03_logosCustomer.html.twig"></div><div data-desktop-content="04_studies.html.twig"></div><div data-desktop-content="05_testimonials.html.twig"></div><div class="width100 hideMobile"><section id="statisticDossier" class="statisticTabbarDossier responsiveSection responsiveSection--legacy responsiveSection--padding" aria-labelledby="statisticDossierTitle"><div class="contentFlex"><h2 id="statisticDossierTitle" class="contentFlex__header contentFlex__header--statistic hideMobile"><span class="h4 margin-bottom-30"><strong> Statistics on </strong> " <span data-tabbar-title> Online shopping in Russia </span> " </span></h2><div class="tabbar__content-wrap width60 padding-all-15 padding-all-s-0" data-statisticdossier-wrapper><div class="tabbar__content" id="statisticDossier__content1" data-dossier-tab data-dossier-tab-initopen data-tabbar-content="tabbarContent1" data-title="Market overview " role="tabpanel"><div class="padding-left-7 margin-bottom-15 text-color--secondary hideMobile"><b>The most important statistics</b></div><ul class="list list--blank"><li class="list__item padding-bottom-s-10 "><a href="/statistics/1016094/russia-e-commerce-market-value/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat1"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">E-commerce market size in Russia 2019-2028</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/898314/e-commerce-arpu-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat2"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Revenue per user of e-commerce in Russia 2020-2029</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/251656/e-commerce-users-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat3"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Number of e-commerce users in Russia 2019-2029</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1227747/e-commerce-user-share-russia-by-age/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat4"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">E-commerce user share in Russia 2023, by age</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1296438/cross-border-ecommerce-users-worldwide-country/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat5"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Share of cross-border digital buyers 2023, by select countries</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1234737/top-100-online-retailers-turnover-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat6"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Total annual revenue of top 100 online retailers in Russia 2016-2023</span></a></li></ul></div><div class="tabbar__content" id="statisticDossier__content2" data-dossier-tab data-tabbar-content="tabbarContent2" data-title="Selected product categories" role="tabpanel"><div class="padding-left-7 margin-bottom-15 text-color--secondary hideMobile"><b>The most important statistics</b></div><ul class="list list--blank"><li class="list__item padding-bottom-s-10 "><a href="/statistics/1452601/share-of-online-grocery-delivery-users-in-selected-countries-worldwide/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat1"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Online grocery delivery users in selected countries worldwide 2024</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1227755/fashion-ecommerce-users-russia-by-segment/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat2"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Russia: fashion e-commerce users 2021-2029, by segment</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1227857/electronics-and-media-ecommerce-users-russia-by-segment/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat3"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Russia: electronics and media e-commerce users 2021-2029, by segment</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1228036/furniture-appliances-ecommerce-users-russia-by-segment/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat4"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Household appliances e-commerce users in Russia 2019-2027, by segment</span></a></li></ul></div><div class="tabbar__content" id="statisticDossier__content3" data-dossier-tab data-tabbar-content="tabbarContent3" data-title="Online marketplace usage" role="tabpanel"><div class="padding-left-7 margin-bottom-15 text-color--secondary hideMobile"><b>The most important statistics</b></div><ul class="list list--blank"><li class="list__item padding-bottom-s-10 "><a href="/statistics/1447935/russia-online-marketplace-users-by-product-gender/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat1"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Distribution of online marketplace users in Russia 2023, by product and gender</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1447861/russia-online-marketplace-users-by-age/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat2"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Age distribution of online marketplace users in Russia 2023</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1447680/most-popular-goods-on-online-marketplaces-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat3"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Most popular product categories on online marketplaces in Russia 2023</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1447647/russia-online-marketplace-shopping-frequency/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat4"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Online marketplace shopping frequency in Russia 2023</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1351332/russia-leading-marketplaces-by-reach/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat5"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Leading online marketplaces in Russia 2024, by reach</span></a></li></ul></div><div class="tabbar__content" id="statisticDossier__content4" data-dossier-tab data-tabbar-content="tabbarContent4" data-title="Online orders and delivery" role="tabpanel"><div class="padding-left-7 margin-bottom-15 text-color--secondary hideMobile"><b>The most important statistics</b></div><ul class="list list--blank"><li class="list__item padding-bottom-s-10 "><a href="/statistics/1227590/russia-online-orders-volume/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat1"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Number of e-commerce orders in Russia 2012-2028</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1227683/russia-online-orders-volume-growth/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat2"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Growth in e-commerce orders in Russia 2019-2028</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1261505/russia-forecast-e-grocery-orders/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat3"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Number of e-grocery orders in Russia 2019-2024</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1123824/number-of-e-pharmacy-orders-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat4"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Online pharmacy order count in Russia 2018-2024</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1219820/courier-express-parcel-market-volume-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat5"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Courier, express and parcel (CEP) market volume in Russia 2015-2022</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1013002/russian-e-commerce-delivery-methods/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat6"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Russian e-commerce logistics market distribution 2020-2023, by provider</span></a></li></ul></div><div class="tabbar__content" id="statisticDossier__content5" data-dossier-tab data-tabbar-content="tabbarContent5" data-title="Consumer preferences" role="tabpanel"><div class="padding-left-7 margin-bottom-15 text-color--secondary hideMobile"><b>The most important statistics</b></div><ul class="list list--blank"><li class="list__item padding-bottom-s-10 "><a href="/statistics/1384290/most-popular-online-activities-by-time-spent-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat1"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Share of time spent on the internet in Russia 2024, by activity</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1002822/most-popular-categories-for-online-purchases-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat2"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Most popular categories for online purchases in Russia 2023</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1440458/most-popular-e-commerce-sales-channels-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat3"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Most popular e-commerce sales channels in Russia 2023 </span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1440817/online-shopping-experience-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat4"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">E-commerce user share in Russia 2023, by years of e-shopping experience</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1002824/attitudes-towards-online-shopping-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat5"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Attitudes towards online shopping in Russia 2023</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1188203/most-popular-online-shops-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat6"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Most popular online shops in Russia 2022</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1455607/russia-shopping-cart-abandonment-rate-by-product/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat7"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Shopping cart abandonment rate in Russia 2023, by product</span></a></li></ul></div><div class="tabbar__content" id="statisticDossier__content6" data-dossier-tab data-tabbar-content="tabbarContent6" data-title="Payments and shopping devices" role="tabpanel"><div class="padding-left-7 margin-bottom-15 text-color--secondary hideMobile"><b>The most important statistics</b></div><ul class="list list--blank"><li class="list__item padding-bottom-s-10 "><a href="/statistics/1188199/most-common-online-purchases-by-device-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat1"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Most common online purchases by device in Russia 2022</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1188216/mobile-payments-by-situation-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat2"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Mobile payments by situation in Russia 2022</span></a></li><li class="list__item padding-bottom-s-10 "><a href="/statistics/1188220/most-used-online-payments-by-brand-in-russia/" class="list__itemWrap text--linkReset" data-gtm="statListL2__stat3"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Most used online payments by brand in Russia 2022</span></a></li></ul></div></div></div></section></div><div class="width100 showMobile"><section class="responsiveSection responsiveSection--legacy responsiveSection--padding" aria-labelledby="You may also be interested in..."><div class="contentFlex"><h2 class="hl-module text-color--secondary"><span>Other statistics that may interest you </span><span>Online shopping in Russia </span></h2><details class="details"><summary class="details__summary panelCard"><svg class="details__chevron" width="20" height="20" aria-hidden="true"><use href="#iconChevronRightBold" /></svg><p class="details__title text-ellipsis"> Market overview </p><div class="details__counter"> 6 </div></summary><div class="details__content"><ul class="list--blank linkList"><li class="linkList__item"><a href="/statistics/1016094/russia-e-commerce-market-value/" aria-describedby="dossierStatisticDescription1_1" class="linkList__link" data-gtm="statListL2__stat1_1"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription1_1" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">E-commerce market size in Russia 2019-2028</span></a></li><li class="linkList__item"><a href="/statistics/898314/e-commerce-arpu-in-russia/" aria-describedby="dossierStatisticDescription1_2" class="linkList__link" data-gtm="statListL2__stat1_2"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription1_2" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Revenue per user of e-commerce in Russia 2020-2029</span></a></li><li class="linkList__item"><a href="/statistics/251656/e-commerce-users-in-russia/" aria-describedby="dossierStatisticDescription1_3" class="linkList__link" data-gtm="statListL2__stat1_3"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription1_3" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Number of e-commerce users in Russia 2019-2029</span></a></li><li class="linkList__item"><a href="/statistics/1227747/e-commerce-user-share-russia-by-age/" aria-describedby="dossierStatisticDescription1_4" class="linkList__link" data-gtm="statListL2__stat1_4"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription1_4" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">E-commerce user share in Russia 2023, by age</span></a></li><li class="linkList__item"><a href="/statistics/1296438/cross-border-ecommerce-users-worldwide-country/" aria-describedby="dossierStatisticDescription1_5" class="linkList__link" data-gtm="statListL2__stat1_5"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription1_5" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Share of cross-border digital buyers 2023, by select countries</span></a></li><li class="linkList__item"><a href="/statistics/1234737/top-100-online-retailers-turnover-in-russia/" aria-describedby="dossierStatisticDescription1_6" class="linkList__link" data-gtm="statListL2__stat1_6"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription1_6" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Total annual revenue of top 100 online retailers in Russia 2016-2023</span></a></li></ul></div></details><details class="details"><summary class="details__summary panelCard"><svg class="details__chevron" width="20" height="20" aria-hidden="true"><use href="#iconChevronRightBold" /></svg><p class="details__title text-ellipsis"> Selected product categories </p><div class="details__counter"> 4 </div></summary><div class="details__content"><ul class="list--blank linkList"><li class="linkList__item"><a href="/statistics/1452601/share-of-online-grocery-delivery-users-in-selected-countries-worldwide/" aria-describedby="dossierStatisticDescription2_1" class="linkList__link" data-gtm="statListL2__stat2_1"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription2_1" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Online grocery delivery users in selected countries worldwide 2024</span></a></li><li class="linkList__item"><a href="/statistics/1227755/fashion-ecommerce-users-russia-by-segment/" aria-describedby="dossierStatisticDescription2_2" class="linkList__link" data-gtm="statListL2__stat2_2"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription2_2" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Russia: fashion e-commerce users 2021-2029, by segment</span></a></li><li class="linkList__item"><a href="/statistics/1227857/electronics-and-media-ecommerce-users-russia-by-segment/" aria-describedby="dossierStatisticDescription2_3" class="linkList__link" data-gtm="statListL2__stat2_3"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription2_3" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Russia: electronics and media e-commerce users 2021-2029, by segment</span></a></li><li class="linkList__item"><a href="/statistics/1228036/furniture-appliances-ecommerce-users-russia-by-segment/" aria-describedby="dossierStatisticDescription2_4" class="linkList__link" data-gtm="statListL2__stat2_4"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription2_4" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Household appliances e-commerce users in Russia 2019-2027, by segment</span></a></li></ul></div></details><details class="details"><summary class="details__summary panelCard"><svg class="details__chevron" width="20" height="20" aria-hidden="true"><use href="#iconChevronRightBold" /></svg><p class="details__title text-ellipsis"> Online marketplace usage </p><div class="details__counter"> 5 </div></summary><div class="details__content"><ul class="list--blank linkList"><li class="linkList__item"><a href="/statistics/1447935/russia-online-marketplace-users-by-product-gender/" aria-describedby="dossierStatisticDescription3_1" class="linkList__link" data-gtm="statListL2__stat3_1"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription3_1" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Distribution of online marketplace users in Russia 2023, by product and gender</span></a></li><li class="linkList__item"><a href="/statistics/1447861/russia-online-marketplace-users-by-age/" aria-describedby="dossierStatisticDescription3_2" class="linkList__link" data-gtm="statListL2__stat3_2"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription3_2" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Age distribution of online marketplace users in Russia 2023</span></a></li><li class="linkList__item"><a href="/statistics/1447680/most-popular-goods-on-online-marketplaces-russia/" aria-describedby="dossierStatisticDescription3_3" class="linkList__link" data-gtm="statListL2__stat3_3"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription3_3" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Most popular product categories on online marketplaces in Russia 2023</span></a></li><li class="linkList__item"><a href="/statistics/1447647/russia-online-marketplace-shopping-frequency/" aria-describedby="dossierStatisticDescription3_4" class="linkList__link" data-gtm="statListL2__stat3_4"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription3_4" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Online marketplace shopping frequency in Russia 2023</span></a></li><li class="linkList__item"><a href="/statistics/1351332/russia-leading-marketplaces-by-reach/" aria-describedby="dossierStatisticDescription3_5" class="linkList__link" data-gtm="statListL2__stat3_5"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription3_5" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Leading online marketplaces in Russia 2024, by reach</span></a></li></ul></div></details><details class="details"><summary class="details__summary panelCard"><svg class="details__chevron" width="20" height="20" aria-hidden="true"><use href="#iconChevronRightBold" /></svg><p class="details__title text-ellipsis"> Online orders and delivery </p><div class="details__counter"> 6 </div></summary><div class="details__content"><ul class="list--blank linkList"><li class="linkList__item"><a href="/statistics/1227590/russia-online-orders-volume/" aria-describedby="dossierStatisticDescription4_1" class="linkList__link" data-gtm="statListL2__stat4_1"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription4_1" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Number of e-commerce orders in Russia 2012-2028</span></a></li><li class="linkList__item"><a href="/statistics/1227683/russia-online-orders-volume-growth/" aria-describedby="dossierStatisticDescription4_2" class="linkList__link" data-gtm="statListL2__stat4_2"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription4_2" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Growth in e-commerce orders in Russia 2019-2028</span></a></li><li class="linkList__item"><a href="/statistics/1261505/russia-forecast-e-grocery-orders/" aria-describedby="dossierStatisticDescription4_3" class="linkList__link" data-gtm="statListL2__stat4_3"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription4_3" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Number of e-grocery orders in Russia 2019-2024</span></a></li><li class="linkList__item"><a href="/statistics/1123824/number-of-e-pharmacy-orders-in-russia/" aria-describedby="dossierStatisticDescription4_4" class="linkList__link" data-gtm="statListL2__stat4_4"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription4_4" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Online pharmacy order count in Russia 2018-2024</span></a></li><li class="linkList__item"><a href="/statistics/1219820/courier-express-parcel-market-volume-russia/" aria-describedby="dossierStatisticDescription4_5" class="linkList__link" data-gtm="statListL2__stat4_5"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription4_5" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Courier, express and parcel (CEP) market volume in Russia 2015-2022</span></a></li><li class="linkList__item"><a href="/statistics/1013002/russian-e-commerce-delivery-methods/" aria-describedby="dossierStatisticDescription4_6" class="linkList__link" data-gtm="statListL2__stat4_6"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription4_6" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Russian e-commerce logistics market distribution 2020-2023, by provider</span></a></li></ul></div></details><details class="details"><summary class="details__summary panelCard"><svg class="details__chevron" width="20" height="20" aria-hidden="true"><use href="#iconChevronRightBold" /></svg><p class="details__title text-ellipsis"> Consumer preferences </p><div class="details__counter"> 7 </div></summary><div class="details__content"><ul class="list--blank linkList"><li class="linkList__item"><a href="/statistics/1384290/most-popular-online-activities-by-time-spent-russia/" aria-describedby="dossierStatisticDescription5_1" class="linkList__link" data-gtm="statListL2__stat5_1"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription5_1" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Share of time spent on the internet in Russia 2024, by activity</span></a></li><li class="linkList__item"><a href="/statistics/1002822/most-popular-categories-for-online-purchases-in-russia/" aria-describedby="dossierStatisticDescription5_2" class="linkList__link" data-gtm="statListL2__stat5_2"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription5_2" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Most popular categories for online purchases in Russia 2023</span></a></li><li class="linkList__item"><a href="/statistics/1440458/most-popular-e-commerce-sales-channels-russia/" aria-describedby="dossierStatisticDescription5_3" class="linkList__link" data-gtm="statListL2__stat5_3"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription5_3" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Most popular e-commerce sales channels in Russia 2023 </span></a></li><li class="linkList__item"><a href="/statistics/1440817/online-shopping-experience-russia/" aria-describedby="dossierStatisticDescription5_4" class="linkList__link" data-gtm="statListL2__stat5_4"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription5_4" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">E-commerce user share in Russia 2023, by years of e-shopping experience</span></a></li><li class="linkList__item"><a href="/statistics/1002824/attitudes-towards-online-shopping-in-russia/" aria-describedby="dossierStatisticDescription5_5" class="linkList__link" data-gtm="statListL2__stat5_5"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription5_5" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Attitudes towards online shopping in Russia 2023</span></a></li><li class="linkList__item"><a href="/statistics/1188203/most-popular-online-shops-in-russia/" aria-describedby="dossierStatisticDescription5_6" class="linkList__link" data-gtm="statListL2__stat5_6"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription5_6" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Most popular online shops in Russia 2022</span></a></li><li class="linkList__item"><a href="/statistics/1455607/russia-shopping-cart-abandonment-rate-by-product/" aria-describedby="dossierStatisticDescription5_7" class="linkList__link" data-gtm="statListL2__stat5_7"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription5_7" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Shopping cart abandonment rate in Russia 2023, by product</span></a></li></ul></div></details><details class="details"><summary class="details__summary panelCard"><svg class="details__chevron" width="20" height="20" aria-hidden="true"><use href="#iconChevronRightBold" /></svg><p class="details__title text-ellipsis"> Payments and shopping devices </p><div class="details__counter"> 3 </div></summary><div class="details__content"><ul class="list--blank linkList"><li class="linkList__item"><a href="/statistics/1188199/most-common-online-purchases-by-device-in-russia/" aria-describedby="dossierStatisticDescription6_1" class="linkList__link" data-gtm="statListL2__stat6_1"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription6_1" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Most common online purchases by device in Russia 2022</span></a></li><li class="linkList__item"><a href="/statistics/1188216/mobile-payments-by-situation-in-russia/" aria-describedby="dossierStatisticDescription6_2" class="linkList__link" data-gtm="statListL2__stat6_2"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription6_2" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Mobile payments by situation in Russia 2022</span></a></li><li class="linkList__item"><a href="/statistics/1188220/most-used-online-payments-by-brand-in-russia/" aria-describedby="dossierStatisticDescription6_3" class="linkList__link" data-gtm="statListL2__stat6_3"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="dossierStatisticDescription6_3" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Most used online payments by brand in Russia 2022</span></a></li></ul></div></details><details class="details"><summary class="details__summary panelCard"><svg class="details__chevron" width="20" height="20" aria-hidden="true"><use href="#iconChevronRightBold" /></svg><p class="details__title text-ellipsis">Further related statistics</p><div class="details__counter"> 8 </div></summary><div class="details__content"><ul class="list--blank linkList"><li class="linkList__item"><a href="/statistics/286120/electronic-equipment-online-purchasing-in-great-britain-by-demographic/" data-promoclickevent="{"id":"Paid-Content","name":"Statistik-Dossier-List","creative":"Tab Bar","position":"Statistic: Medium"}" aria-describedby="relatedStatisticDescription1" class="linkList__link" data-gtm="statListL3__stat1"><span class="linkList__icon iconSprite iconSprite--statisticBasis" aria-hidden="true"></span><span id="relatedStatisticDescription1" class="sr-only"> Basic Statistic </span><span class="linkList__catchline text-ellipsis">Consumer electronics: Online purchasing in Great Britain 2020, by demographic</span></a></li><li class="linkList__item"><a href="/statistics/286109/travel-arrangements-online-purchasing-in-great-britain-by-demographic/" data-promoclickevent="{"id":"Paid-Content","name":"Statistik-Dossier-List","creative":"Tab Bar","position":"Statistic: Medium"}" aria-describedby="relatedStatisticDescription2" class="linkList__link" data-gtm="statListL3__stat2"><span class="linkList__icon iconSprite iconSprite--statisticBasis" aria-hidden="true"></span><span id="relatedStatisticDescription2" class="sr-only"> Basic Statistic </span><span class="linkList__catchline text-ellipsis">Travel arrangements: Online purchasing in Great Britain 2019, by demographic</span></a></li><li class="linkList__item"><a href="/statistics/372324/most-popular-online-retailers-southeast-asia/" data-promoclickevent="{"id":"Paid-Content","name":"Statistik-Dossier-List","creative":"Tab Bar","position":"Statistic: Medium"}" aria-describedby="relatedStatisticDescription3" class="linkList__link" data-gtm="statListL3__stat3"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="relatedStatisticDescription3" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Leading online retailers in Southeast Asia 2020, by monthly visits</span></a></li><li class="linkList__item"><a href="/statistics/286126/computer-software-online-purchasing-in-great-britain-by-age-group/" data-promoclickevent="{"id":"Paid-Content","name":"Statistik-Dossier-List","creative":"Tab Bar","position":"Statistic: Medium"}" aria-describedby="relatedStatisticDescription4" class="linkList__link" data-gtm="statListL3__stat4"><span class="linkList__icon iconSprite iconSprite--statisticBasis" aria-hidden="true"></span><span id="relatedStatisticDescription4" class="sr-only"> Basic Statistic </span><span class="linkList__catchline text-ellipsis">Computer software: Online purchasing in Great Britain 2020, by age group</span></a></li><li class="linkList__item"><a href="/statistics/321013/purchasing-food-or-beverages-online-great-britain/" data-promoclickevent="{"id":"Paid-Content","name":"Statistik-Dossier-List","creative":"Tab Bar","position":"Statistic: Medium"}" aria-describedby="relatedStatisticDescription5" class="linkList__link" data-gtm="statListL3__stat5"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="relatedStatisticDescription5" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Purchasing food or beverages online in Great Britain from 2011 to 2019</span></a></li><li class="linkList__item"><a href="/statistics/321033/purchasing-medicine-supplements-online-great-britain/" data-promoclickevent="{"id":"Paid-Content","name":"Statistik-Dossier-List","creative":"Tab Bar","position":"Statistic: Medium"}" aria-describedby="relatedStatisticDescription6" class="linkList__link" data-gtm="statListL3__stat6"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="relatedStatisticDescription6" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Purchasing medicine and supplements online in Great Britain 2011-2020</span></a></li><li class="linkList__item"><a href="/statistics/416756/use-of-smartphones-by-shoppers-in-retail-stores-in-italy/" data-promoclickevent="{"id":"Paid-Content","name":"Statistik-Dossier-List","creative":"Tab Bar","position":"Statistic: Medium"}" aria-describedby="relatedStatisticDescription7" class="linkList__link" data-gtm="statListL3__stat7"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="relatedStatisticDescription7" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Use of smartphones by shoppers in retail stores in Italy in 2015</span></a></li><li class="linkList__item"><a href="/statistics/257476/most-popular-online-retailers-in-india/" data-promoclickevent="{"id":"Paid-Content","name":"Statistik-Dossier-List","creative":"Tab Bar","position":"Statistic: Medium"}" aria-describedby="relatedStatisticDescription8" class="linkList__link" data-gtm="statListL3__stat8"><span class="linkList__icon iconSprite iconSprite--statisticPremium" aria-hidden="true"></span><span id="relatedStatisticDescription8" class="sr-only"> Premium Statistic </span><span class="linkList__catchline text-ellipsis">Unique visitors to most popular online retailers in India 2014</span></a></li></ul></div></details></div></section></div><div data-desktop-content="07_search.html.twig"></div><section id="statisticContentLists" class="statisticContentLists responsiveSection responsiveSection--legacy responsiveSection--padding flex--order-s-1"><div class="contentFlex"><h2 class="contentFlex__header"><div class="h4 margin-bottom-30"><strong>Further Content:</strong> You might find this interesting as well </div></h2><div class="contentLists"><div class="contentLists__item contentLists__item--statistics"><h3 class="hl-module">Statistics</h3><div class="panelCard padding-all-15"><div class="scrollBox max-height-300"><ul class="list list--blank"><li class="list__item padding-bottom-s-10"><a class="list__itemWrap text--linkReset" href="/statistics/286120/electronic-equipment-online-purchasing-in-great-britain-by-demographic/" data-gtm="statListL3__stat1" title="Share of individuals to purchase consumer electronics (e.g. TVs, stereos, cameras or household appliances) online in Great Britain in 2020, by age and gender"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis"></i><span class="list__itemText">Consumer electronics: Online purchasing in Great Britain 2020, by demographic</span></a></li><li class="list__item padding-bottom-s-10"><a class="list__itemWrap text--linkReset" href="/statistics/286109/travel-arrangements-online-purchasing-in-great-britain-by-demographic/" data-gtm="statListL3__stat2" title="Share of individuals who used online services related to travel arrangements in Great Britain in 2019, by age and gender*"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis"></i><span class="list__itemText">Travel arrangements: Online purchasing in Great Britain 2019, by demographic</span></a></li><li class="list__item padding-bottom-s-10"><a class="list__itemWrap text--linkReset" href="/statistics/372324/most-popular-online-retailers-southeast-asia/" data-gtm="statListL3__stat3" title="Most popular online retailers in Southeast Asia in 2020, by monthly visits (in millions)"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Leading online retailers in Southeast Asia 2020, by monthly visits</span></a></li><li class="list__item padding-bottom-s-10"><a class="list__itemWrap text--linkReset" href="/statistics/286126/computer-software-online-purchasing-in-great-britain-by-age-group/" data-gtm="statListL3__stat4" title="Share of individuals who purchased computer or other software as downloads online in Great Britain (GB) in 2020, by age group*"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticBasis"></i><span class="list__itemText">Computer software: Online purchasing in Great Britain 2020, by age group</span></a></li><li class="list__item padding-bottom-s-10"><a class="list__itemWrap text--linkReset" href="/statistics/321013/purchasing-food-or-beverages-online-great-britain/" data-gtm="statListL3__stat5" title="Purchasing food or beverages from stores, or from meal-kit providers online in Great Britain from 2011 to 2019"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Purchasing food or beverages online in Great Britain from 2011 to 2019</span></a></li><li class="list__item padding-bottom-s-10"><a class="list__itemWrap text--linkReset" href="/statistics/321033/purchasing-medicine-supplements-online-great-britain/" data-gtm="statListL3__stat6" title="Purchasing medicine or dietary supplements such as vitamins online in Great Britain from 2011 to 2020"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Purchasing medicine and supplements online in Great Britain 2011-2020</span></a></li><li class="list__item padding-bottom-s-10"><a class="list__itemWrap text--linkReset" href="/statistics/416756/use-of-smartphones-by-shoppers-in-retail-stores-in-italy/" data-gtm="statListL3__stat7" title="When shopping in retail stores, how do you use your smartphone?"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Use of smartphones by shoppers in retail stores in Italy in 2015</span></a></li><li class="list__item padding-bottom-s-10"><a class="list__itemWrap text--linkReset" href="/statistics/257476/most-popular-online-retailers-in-india/" data-gtm="statListL3__stat8" title="Most popular online retailers in India in October 2014, based on number of unique visitors (in millions)"><i class="list__itemIcon list__itemIcon--26 iconSprite iconSprite--statisticPremium"></i><span class="list__itemText">Unique visitors to most popular online retailers in India 2014</span></a></li></ul></div></div></div><div class="contentLists__item contentLists__item--topics"><h3 class="hl-module">Topics</h3><a href="/topics/7887/online-shopping-behavior-in-the-uk/" class="contentLists__topicItem panelCard panelCard--hover panelCard--hoverImageRotate text--linkGray"><img src="https://cdn.statcdn.com/Topic/7887.jpg" class="flex__item margin-right-10" width="50" height="auto" alt="" loading="lazy" /><span class="flex__item flex__item--basis flex__item--grow">Online shopping behavior in the UK</span></a><a href="/topics/2333/e-commerce-in-the-united-kingdom/" class="contentLists__topicItem panelCard panelCard--hover panelCard--hoverImageRotate text--linkGray"><img src="https://cdn.statcdn.com/Topic/2333.jpg" class="flex__item margin-right-10" width="50" height="auto" alt="" loading="lazy" /><span class="flex__item flex__item--basis flex__item--grow">E-commerce in the United Kingdom (UK)</span></a><a href="/topics/11087/gen-z-online-shopping-behavior/" class="contentLists__topicItem panelCard panelCard--hover panelCard--hoverImageRotate text--linkGray"><img src="https://cdn.statcdn.com/Topic/11087.jpg" class="flex__item margin-right-10" width="50" height="auto" alt="" loading="lazy" /><span class="flex__item flex__item--basis flex__item--grow">Gen Z online shopping behavior</span></a><a href="/topics/2477/online-shopping-behavior/" class="contentLists__topicItem panelCard panelCard--hover panelCard--hoverImageRotate text--linkGray"><img src="https://cdn.statcdn.com/Topic/2477.jpg" class="flex__item margin-right-10" width="50" height="auto" alt="" loading="lazy" /><span class="flex__item flex__item--basis flex__item--grow">Online shopping behavior in the United States</span></a><a href="/topics/3144/online-grocery-shopping-in-the-united-kingdom/" class="contentLists__topicItem panelCard panelCard--hover panelCard--hoverImageRotate text--linkGray"><img src="https://cdn.statcdn.com/Topic/3144.jpg" class="flex__item margin-right-10" width="50" height="auto" alt="" loading="lazy" /><span class="flex__item flex__item--basis flex__item--grow">Online grocery shopping in the United Kingdom (UK)</span></a></div></div></div></section><div data-desktop-content="09_contact.html.twig"></div><div class="showMobile"><div class="stickyPriceHeader hidePrint"><section data-statistic-price class="statisticPrice responsiveSection responsiveSection--legacy responsiveSection--padding bg-secondary contrast text-s-center fade-button"><div class="contentFlex stickyPrice__content"><div class="stickyPrice__item stickyPrice__item--left text-s-center"><div class="h3 text-color--white margin-bottom-0 price accountPanel__price__header"> Access all statistics starting from <strong>$2,388 USD</strong> yearly <sup>*<sup></div></div><div class="stickyPrice__item stickyPrice__item--right margin-top-s-20 width-s100"><form action="/accounts/pa"><input type="submit" value="View price details" data-gtm="stickyPaOverview__c2a" class="button button--green button--large display-block width-s100" data-promoclickevent='{"id":"Paid-Content","name":"Premium-Account-Banner","creative":"Rectangle","position":"Statistic: Top-Sticky"}' /></form></div></div></section></div><svg width="24" height="24" fill="none" style="display: none;" xmlns="http://www.w3.org/2000/svg"><symbol id="seatsMulti" viewBox="0 0 24 24"><g clip-path="url(#clip0_2364_16616)"><path d="M12 24C18.6274 24 24 18.6274 24 12C24 5.37258 18.6274 0 12 0C5.37258 0 0 5.37258 0 12C0 18.6274 5.37258 24 12 24Z" fill="#E5F1FF"/><path fill-rule="evenodd" clip-rule="evenodd" d="M7.125 12.7498C6.50368 12.7498 6 13.2535 6 13.8748V16.1248C6 16.332 5.83211 16.4998 5.625 16.4998C5.41789 16.4998 5.25 16.332 5.25 16.1248V13.8748C5.25 12.8393 6.08947 11.9998 7.125 11.9998H10.875C11.9105 11.9998 12.75 12.8393 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7.44007 14.2575 7.23711C14.2163 7.03414 14.3474 6.8362 14.5504 6.795C14.696 6.76545 14.8464 6.75 15 6.75C16.2426 6.75 17.25 7.75736 17.25 9C17.25 10.2426 16.2426 11.25 15 11.25C14.8464 11.25 14.696 11.2345 14.5504 11.205C14.3474 11.1638 14.2163 10.9659 14.2575 10.7629C14.2987 10.5599 14.4966 10.4288 14.6996 10.47C14.7964 10.4896 14.8968 10.5 15 10.5C15.8284 10.5 16.5 9.82843 16.5 9C16.5 8.17157 15.8284 7.5 15 7.5Z" fill="#0666E5"/></g><defs><clipPath id="clip0_2364_16616"><rect width="24" height="24" fill="white"/></clipPath></defs></symbol></svg><svg width="24" height="24" fill="none" style="display: none;" xmlns="http://www.w3.org/2000/svg"><symbol id="seatsSingle" viewBox="0 0 24 24" ><g clip-path="url(#clip0_2364_8824)"><path d="M12 24C18.6274 24 24 18.6274 24 12C24 5.37258 18.6274 0 12 0C5.37258 0 0 5.37258 0 12C0 18.6274 5.37258 24 12 24Z" fill="#E5F1FF"/><path fill-rule="evenodd" clip-rule="evenodd" d="M8.625 13.5C7.58947 13.5 6.75 14.3395 6.75 15.375V17.625C6.75 17.8321 6.58211 18 6.375 18C6.16789 18 6 17.8321 6 17.625V15.375C6 13.9253 7.17525 12.75 8.625 12.75H15.375C16.8247 12.75 18 13.9253 18 15.375V17.625C18 17.8321 17.8321 18 17.625 18C17.4179 18 17.25 17.8321 17.25 17.625V15.375C17.25 14.3395 16.4105 13.5 15.375 13.5H8.625Z" fill="#0666E5"/><path fill-rule="evenodd" clip-rule="evenodd" d="M12 5.25C10.3431 5.25 9 6.59315 9 8.25C9 9.90685 10.3431 11.25 12 11.25C13.6569 11.25 15 9.90685 15 8.25C15 6.59315 13.6569 5.25 12 5.25ZM8.25 8.25C8.25 6.17893 9.92893 4.5 12 4.5C14.0711 4.5 15.75 6.17893 15.75 8.25C15.75 10.3211 14.0711 12 12 12C9.92893 12 8.25 10.3211 8.25 8.25Z" fill="#0666E5"/></g><defs><clipPath id="clip0_2364_8824"><rect width="24" height="24" fill="white"/></clipPath></defs></symbol></svg><section id="statisticAccounts" class="statisticAccounts responsiveSection responsiveSection--legacy responsiveSection--padding"><p class="accountPanel__legalnote">* For commercial use only</p><div class="accountPanel__wrapper"><div class="accountPanel__card "><div class="accountPanel__headerWrapper"><p class="accountPanel__header"> Basic Account </p><div class="accountPanel__seats"><svg width="24" height="24" aria-hidden="true"><use href="#seatsSingle" /></svg><span>For single users</span></div><div class="accountPanel__price__duration"><div class="price"><span class="accountPanel__price__total"> $0 USD </span></div><div class="accountPanel__duration"> Always free </div></div><div class="accountPanel__alert alert alert--warning "> Access limited to <b>Free Statistics.</b> Premium Statistics are not included. </div></div><ul class="accountPanel__benefits"><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span>Free Statistics</span></li></ul></div><div class="accountPanel__card accountPanel__card--highlight"><div class="accountPanel__card--callout"> Based on your interests </div><div class="accountPanel__headerWrapper"><p class="accountPanel__header"> Starter Account </p><div class="accountPanel__seats"><svg width="24" height="24" aria-hidden="true"><use href="#seatsSingle" /></svg><span>For single users</span></div><div class="accountPanel__price__duration"><div class="price"><span class="accountPanel__price__total"> $199 USD </span></div><div class="accountPanel__duration"> per month, billed annually <sup class="font-size-xs">1</sup></div></div><div class="accountPanel__button"><a href="/accounts/pa" class="button button--large button--primary" data-gtm="productBoxPa__c2a_PurchaseSingle" > Buy now </a></div></div><ul class="accountPanel__benefits"><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span> Free Statistics </span></li><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span> Premium Statistics </span></li><p class="accountPanel__benefit__subtext"> The statistic on this page is a <b>Premium Statistic</b> and is <b>included in this account.</b></p></ul></div><div class="accountPanel__card "><div class="accountPanel__headerWrapper"><p class="accountPanel__header"> Professional Account </p><div class="accountPanel__seats"><svg width="24" height="24" aria-hidden="true"><use href="#seatsMulti" /></svg><span>For teams of up to 5 people</span></div><div class="accountPanel__price__duration"><div class="price"><span class="accountPanel__price__total"> $959 USD </span></div><div class="accountPanel__duration"> per month, billed annually <sup class="font-size-xs">1</sup></div></div><div class="accountPanel__button"><a href="/accounts/pa" class="button button--large button__outline" data-gtm="productBoxPa__c2a_PurchaseProfessional" > Buy now </a></div></div><ul class="accountPanel__benefits"><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span>Free + Premium Statistics</span></li><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span>Reports</span></li><li class="accountPanel__benefit"><svg class="aoSvg aoSvgList__iconChecked" width="19" height="19" fill="none" xmlns="http://www.w3.org/2000/svg"><path class="aoSvgList__pathCircle" d="M9.5 19A9.5 9.5 0 1 0 0 9.5 9.5 9.5 0 0 0 9.5 19Z" fill="#ffffff" /><path class="aoSvgList__pathChecked" d="M5.5 10 8 12.5l5.5-6" stroke="#0666e5" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg><span>Market Insights</span></li></ul></div></div><p class="margin-top-10 accountPanel__footnote"><span class="footnotes__number">1</span> All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price. </p><div class="accountPanel__mousePrint"><a class="accountPanel__comapreLink text-color--primary" href="/accounts/pa#accountOverview__table" data-gtm="productBoxPa__c2a_CompareAccounts"> Compare accounts <svg class="stat__svgIcon aoAddOn__svgIconArrow" height="24" width="16" aria-hidden="true"><use xlink:href="#iconChevronRightBold" /></svg></a></div></section><section class="responsiveSection responsiveSection--padding bg-gradient-light-blue-2 border-top-gray20-1 statisticsWebinarTeaser"><div class="center"><div class="h3 text-center">Learn more about how Statista can support your business.</div><form action="/31/request/custom-solution/1/form/corporate"><button type="submit" class="button button--primary button--large button--fullwidth display-block" data-gtm="sectionWebinar__c2a">Request webinar</button></form></div></section></div><div data-statistic-id="183755" hidden></div><div data-user-is-master="false"></div><div data-user-logged-in-by-ip="false"></div><div data-path-name="hasExceededDownloadLimit" data-path="/profile/has_exceeded_downloadlimit"></div><div data-path-name="removeBookmarkFromWatchlist" data-path="/removebookmarkfromwatchlist/183755" hidden></div><div data-path-name="addBookmarkToWatchlist" data-path="/addbookmarktowatchlist/183755" hidden></div><div data-right-name="allowedSearchQueryButton" data-right="false" hidden></div><div data-right-name="masterAuthenticated" data-right="false" hidden></div><div data-right-name="hideButtonFavorites" data-right="false" hidden></div><div data-right-name="hideButtonStatisticsUpdate" data-right="false" hidden></div><div data-right-name="showInterstitialDownloadAd" data-right="false" hidden></div><div data-user-features="{"ALLOW_PRINT_STATISTIC_PAID":false,"SHOW_JAGUAR-EA_ENDED":false,"SHOW_MASTERSLAVEPROMO_ENDED":false,"SHOW_INTERSTITIAL_DOWNLOAD_AD":false,"PRESENT_CITATION_CODE":false,"SHOW_SAVE_SEARCH_QUERY_BUTTON":true,"SHOW_STATISTIC_PAID":false,"SHOW_VALUE_STATISTIC_PAID":false,"ALLOW_JPG_DOWNLOAD_STATISTIC_PAID":false,"ALLOW_PPT_DOWNLOAD_STATISTIC_PAID":false,"ALLOW_PDF_DOWNLOAD_STATISTIC_PAID":false,"ALLOW_XLS_DOWNLOAD_STATISTIC_PAID":false,"SP_RESEARCHSERVICE_FUNCTION":false,"ALLOW_ADD_FAVORITES_GLOBAL":false,"ALLOW_CHART_STYLE_OPTIONS_STATISTIC":false,"ALLOW_CUSTOMIZED_COLLECTION":false,"PRESENT_EMBEDD_CODE_STATISTIC_PAID":false}" hidden></div><div data-var-name="explainCorporate" data-var="/accounts/pa"></div><div data-var-name="downloadConversionModal" data-var="paywallInfoBoxTrigger"></div><div data-var-name="contentTypeDesc" data-var="statistic"></div><div data-var-name="isBlocked" data-var="false"></div><div data-var-name="userRightsContentPayType" data-var="_STATISTIC_PAID"></div><div data-var-name="userCanViewStatistic" data-var="false"></div><div data-var-name="statisticType" data-var="paid"></div><div data-var-name="isForecast" data-var="false"></div><div data-var-name="isSurvey" data-var="false"></div><div data-var-name="contentId" data-var="183755"></div><div data-var-name="favProfileUrl" data-var="/profile/favorites/"></div><div data-var-name="pathFaq" data-var="/help/"></div><div data-var-name="isGroupAccount" data-var="false"></div><div data-var-name="showAlerts" data-var="true"></div><div data-var-name="disableAlerts" data-var="true"></div><div data-var-name="fileName" data-var="statistic_id183755_united-states_-number-of-digital-shoppers-2016-2021"></div><div data-chart-vars-name="globals" data-chart-vars="{"lang":{"numericSymbols":[null," M"," G"," T"," P"," E"],"numericSymbolMagnitude":1000,"decimalPoint":".","thousandsSep":","},"displayType":"column"}"></div><div data-var-name="trackingContentId" data-var="statistic183755"></div><div data-var-name="trackingCatchLine" data-var="United States: number of digital shoppers 2016-2021"></div><div data-var-name="researchRequestUrl" data-var="/request/statistic/183755/?contentType=statistic"></div><div hidden data-var-name="citationTypes" data-var="{"apa":"APA","chicago":"Chicago","harvard":"Harvard","mla":"MLA","bluebook":"Bluebook","ieee":"IEEE"}"></div><div data-citation="apa" hidden>eMarketer. (September 19, 2017). Number of digital shoppers in the United States from 2016 to 2021 (in millions) [Graph]. In <span class="italic">Statista</span>. Retrieved November 24, 2024, from https://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/</div><div data-citation="chicago" hidden>eMarketer. "Number of digital shoppers in the United States from 2016 to 2021 (in millions)." Chart. September 19, 2017. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/</div><div data-citation="harvard" hidden>eMarketer. (2017). <span class="italic">Number of digital shoppers in the United States from 2016 to 2021 (in millions)</span>. <span class="italic">Statista</span>. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/</div><div data-citation="mla" hidden>eMarketer. "Number of Digital Shoppers in The United States from 2016 to 2021 (in Millions)." <span class="italic">Statista</span>, Statista Inc., 19 Sep 2017, https://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/</div><div data-citation="bluebook" hidden>eMarketer, Number of digital shoppers in the United States from 2016 to 2021 (in millions) Statista, https://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/ (last visited November 24, 2024)</div><div data-citation="ieee" hidden>Number of digital shoppers in the United States from 2016 to 2021 (in millions) [Graph], eMarketer, September 19, 2017. [Online]. 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