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<!doctype html><html lang="en"><head>  <meta charset="utf-8"> <title>ROI Analysis and SEO Benefits of Closed Captioning</title> <link rel="shortcut icon" href="https://go.3playmedia.com/hubfs/logo-favon.png"> <meta name="description" content="While most people know the primary purpose of captions is accessibility, captions for online video also have business benefits. Learn more about what video SEO can do for you in our ROI analysis. "> <meta name="viewport" content="width=device-width, initial-scale=1"> <script src="/hs/hsstatic/jquery-libs/static-1.1/jquery/jquery-1.7.1.js"></script> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="While most people know the primary purpose of captions is accessibility, captions for online video also have business benefits. Learn more about what video SEO can do for you in our ROI analysis. 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} .header__wrapper { align-items: center; display: flex; margin: 0 auto; } .header__top { padding: 0.7rem 20px; } .header__bottom { padding: 20px; } @media (max-width: 767px) { .header__top { display: none; } .header__bottom { padding: 20px; } } /* Layout - left */ .header__container--left .header__language-switcher-col { margin-left: auto; } .header__container--left .header__wrapper--bottom { justify-content: space-between; } .header__container--left .header__menu-col { margin-left: auto; text-align: right; } .header__container--left .header__button-col { margin-left: 1rem; } @media (min-width: 767px) { .header__container--left .header__logo-col { flex: 1 0 0; } .header__container--left .header__menu-col { flex: 2 0 0; } } /* Layout - centered */ .header__container--centered .header__button-col { margin-left: auto; } .header__container--centered .header__wrapper--bottom { flex-wrap: wrap; text-align: center; } .header__container--centered .header__logo-col { margin-bottom: 1.4rem; width: 100%; } .header__container--centered .header__menu-col { width: 100%; } @media (max-width: 767px) { .header__container--centered .header__wrapper--bottom { justify-content: space-around; text-align: left; } .header__container--centered .header__logo-col, .header__container--centered .header__menu-col { margin-bottom: 0; width: auto; } } /* Language switcher */ .header__language-switcher { cursor: pointer; position: relative; } .header__language-switcher .lang_switcher_class { position: static; } /* Language switcher - top level menu item */ .header__language-switcher-label { display: flex; } .header__language-switcher-current-label { align-items: center; display: flex; margin-bottom: 5px; margin-left: 0.5rem; } .header__language-switcher-child-toggle svg { height: 12px; margin-left: 0.35rem; width: 12px; } /* Language switcher - submenu */ .header__language-switcher .lang_list_class { display: block; left: auto; opacity: 0; padding: 0; position: absolute; right: 0; text-align: left; top: 100%; transform: none; visibility: hidden; width: 200px; z-index: 99; } .header__language-switcher-label--open .lang_list_class, .header__language-switcher:hover .lang_list_class, .header__language-switcher:focus .lang_list_class { opacity: 1; visibility: visible; } .header__language-switcher .lang_list_class:after, .header__language-switcher .lang_list_class:before { content: none; } .header__language-switcher .lang_list_class li { border: none; margin: 0; padding: 0; } .header__language-switcher .lang_list_class li:first-child { border-top: none; padding-top: 0; } .header__language-switcher .lang_list_class li:last-child { border-bottom: 0; padding-bottom: 0; } .header__language-switcher .lang_list_class .lang_switcher_link { display: inline-flex; padding: 1rem 1.4rem; width: 100%; } @media (max-width: 767px) { .header__language-switcher .lang_list_class { border: none; display: none; position: static; width: 100%; } .header__language-switcher-label--open .lang_list_class { display: block; } .header__language-switcher-current-label { display: block; margin: 0; order: 1; padding: 1rem 0 1rem 1.4rem; width: 80%; } .header__language-switcher .globe_class { height: auto; width: 100%; } .header__language-switcher-label { display: flex; flex-wrap: wrap; } } /* Language switcher - icons */ @media (max-width: 767px) { .header__language-switcher-child-toggle, .header__language-switcher-child-toggle:hover, .header__language-switcher-child-toggle:focus, .header__language-switcher-child-toggle:active { border: 0; cursor: pointer; padding: 16px 30px; position: absolute; right: 0; top: 0; } .header__language-switcher-child-toggle svg { margin-left: 0; } .header__language-switcher-child-toggle--open svg { transform: rotate(180deg); transform-origin: 50% 50%; transition: transform 0.4s; } } /* Logo */ .header__logo img { height: auto; max-width: 100%; } /* Menu */ .header__menu-container--mobile { display: none; } .header__menu--mobile { display: none; position: absolute; right: 0; top: 100%; width: 100%; z-index: 99; } @media (max-width: 767px) { .header__menu--desktop { display: none; } .header__menu-container--mobile { display: block; } .header__menu--show { display: block; } } /* Menu items */ .header__menu-item { display: inline-flex; position: relative; cursor: pointer !important; } .header__menu-link { width: 100%; } @media (max-width: 767px) { .header__menu-item { display: block; text-align: left; width: 100%; } .header__menu-link { display: block; padding: 1rem 1.4rem; } .header__menu-item--has-submenu .header__menu-link { width: 80%; } } /* Menu items - top level */ .header__menu-item--depth-1 { padding: 0 1rem; } @media (max-width: 767px) { .header__menu-item--depth-1 { padding: 0; } } /* Menu items - submenus */ .header__menu-submenu { display: none; left: -1px; position: absolute; text-align: left; top: 100%; width: 290px; z-index: 99; } .header__menu-item--open > .header__menu-submenu { display: block; } .header__menu-item--depth-1:last-child > .header__menu-submenu { left: auto; right: 0; } .header__menu-submenu--level-3 { left: 100%; top: 0; } .header__menu-item--depth-1:nth-last-child(-n + 2) .header__menu-submenu--level-3 { left: auto; right: 100%; top: 0; } .header__menu-submenu .header__menu-item { background-color: inherit; width: 100%; } .header__menu-submenu .header__menu-link { display: inline-flex; padding: 1rem 1.4rem; } .header__menu-item--button { padding: 1rem 1.4rem; } @media (max-width: 767px) { .header__menu-submenu, .header__menu-submenu--level-3, .header__menu-item--depth-1:nth-last-child(-n + 2) .header__menu-submenu--level-3 { border: none; position: static; width: 100%; } .header__menu-item--depth-2 > .header__menu-link { margin-left: 20px; } .header__menu-item--depth-3 > .header__menu-link { margin-left: 40px; } .header__menu-item--depth-5 > .header__menu-link, .header__menu-item--depth-6 > .header__menu-link, .header__menu-item--depth-7 > .header__menu-link, .header__menu-item--depth-8 > .header__menu-link, .header__menu-item--depth-9 > .header__menu-link, .header__menu-item--depth-10 > .header__menu-link { margin-left: 40px; } } /* Menu icons */ @media (min-width: 767px) { .header__menu-submenu .header__menu-child-toggle { margin-left: auto; padding: 1rem 1.4rem; } } .header__menu-child-toggle svg { height: 12px; margin-left: 0.5rem; width: 12px; } .header__menu-toggle { display: none; } .header__menu-toggle svg { height: 30px; width: 30px; } @media (max-width: 767px) { .header__menu-child-toggle, .header__menu-child-toggle:hover, .header__menu-child-toggle:focus, .header__menu-child-toggle:active { border: 0; cursor: pointer; padding: 16px 30px; position: absolute; right: 0; top: 0; } .header__menu-child-toggle svg { margin-left: 0; } .header__menu-child-toggle--open svg { transform: rotate(180deg); transform-origin: 50% 50%; transition: transform 0.4s; } .header__menu-toggle--show { display: block; } } /* Position */ header.header__fixed { position: fixed; left: 0; right: 0; z-index: 999; } </style> <style> /* List icons */ .list__icon { margin-right: 1rem; } /* List item */ .list__item { margin-top: 0; } /* List item content */ .list__item p, .list__item h1, .list__item h2, .list__item h3, .list__item h4, .list__item h5, .list__item h6, .list__item blockquote { margin-bottom: 0.7rem; } </style> <link rel="stylesheet" href="https://go.3playmedia.com/hs-fs/hub/173833/hub_generated/module_assets/1677160975325/module_103818206310_logo-slider.css"> <link rel="stylesheet" href="https://go.3playmedia.com/hs-fs/hub/173833/hub_generated/module_assets/103817476712/1677160976087/module_103817476712_social-follow.min.css"> <style> @font-face { font-family: "Inter"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Inter/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/regular.woff") format("woff"); } @font-face { font-family: "Inter"; font-weight: 600; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Inter/600.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/600.woff") format("woff"); } @font-face { font-family: "Inter"; 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data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div style="text-transform: uppercase; letter-spacing: 3px; text-align: left; font-size: 14px;"><span style="color: #e6006f;"><strong>FREE WHITE PAPER</strong></span></div> <div style="text-transform: uppercase; letter-spacing: 3px; text-align: left; font-size: 14px;"><span style="font-family: 'DM Serif Display', serif; font-size: 62px; text-transform: none; background-color: transparent;">ROI Analysis of Transcription & Captioning</span><span style="font-family: 'DM Serif Display', serif; font-size: 62px; text-transform: none; background-color: transparent;"></span></div> <div style="font-size: 20px; line-height: 1.5; text-align: left;">While most people know the primary purpose of captions is accessibility, captions for online video can additionally provide the business benefit of improving search engine optimization (SEO) for video content. </div> <div style="font-size: 20px; line-height: 1.5; text-align: left;"> </div> <div style="font-size: 20px; line-height: 1.5; text-align: left;">Topics include:</div></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-3" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_dnd_area-module-3 .list { list-style:none; padding-left:0; } #hs_cos_wrapper_dnd_area-module-3 .list__item { align-items:center; display:flex; width:100%; } #hs_cos_wrapper_dnd_area-module-3 .list__item { margin-top:20px; margin-bottom:20px; } 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videos</div> </div> </li> <li class="list__item"> <span class="icon--small icon--light "> <span id="hs_cos_wrapper_dnd_area-module-3_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon list__icon icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="check2_layer"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z" /></g></svg></span> </span> <div class="list__content"> <div style="font-size: 20px;">How captions and transcripts boost search traffic, page views, search rank, and user engagement</div> </div> </li> <li class="list__item"> <span class="icon--small icon--light "> <span id="hs_cos_wrapper_dnd_area-module-3_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon list__icon icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="check3_layer"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z" /></g></svg></span> </span> <div class="list__content"> <div style="font-size: 20px;">Inferred ROI of transcribing and captioning video content to boost SEO</div> </div> </li> </ul></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd_area-column-4-margin dnd_area-column-4-padding dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> 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widget-type-form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1677165859383_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"><h3 id="hs_cos_wrapper_widget_1677165859383_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text">Download the Guide:</h3> <div id="hs_form_target_widget_1677165859383"></div> </span> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd_area-row-1-padding dnd_area-row-1-background-color dnd-section dnd_area-row-1-background-layers"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell dnd_area-column-8-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd_area-module-9-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-9" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area-module-9_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://go.3playmedia.com/hubfs/social%20media%20image.png" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="People with hashtag and love social media icons" title="People with hashtag and love social media icons" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1677165910152" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1677165910152_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div style="text-transform: uppercase; letter-spacing: 3px; text-align: left;"><span style="background-color: transparent; text-transform: uppercase;"><span style="color: #e6006f;"><strong>EXCERPT</strong></span></span></div> <div style="text-transform: uppercase; letter-spacing: 3px; text-align: left;"><span style="text-transform: none; font-family: 'DM Serif Display', serif; font-size: 42px; background-color: transparent;">Are you making the most of your audio & video content?<br></span></div> <div> <p>Transcription and captioning are an easy way to elevate your content & optimize videos for search traffic.</p> <p>In this eBook, we'll review search engine optimization (SEO) studies conducted by Discovery Digital Networks, SafeNet, and This American Life that examine the impact of transcribing audio content, transcribing videos, and adding closed captions to YouTube videos.</p> <p>Let's explore these results to better understand exactly how transcripts & captions can boost search traffic, page views, search rank, and audience engagement.</p> <p>Before you go, we'll calculate an inferred ROI of transcribing and captioning your video content to boost SEO.</p> </div></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd_area-row-2-padding dnd-section"> <div class="row-fluid 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data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div style="text-transform: uppercase; letter-spacing: 3px; text-align: left;"><span style="color: #e6006f;"><strong>ABOUT 3PLAY MEDIA</strong></span></div> <h2>A Full Service Media Accessibility Solution</h2> <p style="font-size: 18px; line-height: 1.5;">3Play Media is an integrated media accessibility platform with patented solutions for closed captioning, transcription, live captioning, audio description, and localization. 3Play is a thought leader in video accessibility, and is committed to providing free, educational resources like this one.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-15" class="hs_cos_wrapper hs_cos_wrapper_widget 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