Best Practices for Your Video Ads

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class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20230305211859im_/https://lh3.googleusercontent.com/iSKdW1gES4gVco0V-9jnTZ3auZlsGOzihTtGS-DtpVVdxDCriJUhw_BpcMENNhS5Lt1-M8K7xMwe-eRaXdAuAmVMNsYsqJwko7_ccYk=s900" alt="Drive awareness"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> Drive awareness </span> </h3> </div> <span class="lb-tile__body"> <p>Grab the attention of more potential customers. To build brand awareness, our top recommendation is to mix video formats.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="https://web.archive.org/web/20230305211859/https://support.google.com/google-ads/answer/7041738" target="_blank" rel="noreferrer noopener"> Learn more </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20230305211859im_/https://lh3.googleusercontent.com/7yVEJbE0wqsq94eKXdL__7lxkeElGt3yhwONZbuRSFSB2aD34XadS3AM9WBi51_N6NFr_Op9JzvoxAzVFc7a-C6xljn4CupLNUY8=s900" alt="Increase consideration"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> Increase consideration </span> </h3> </div> <span class="lb-tile__body"> <p>Help more customers choose your business. By making your skippable ads longer than 20 seconds, you can significantly increase consideration for your business.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="https://web.archive.org/web/20230305211859/https://support.google.com/google-ads/answer/9755589" target="_blank" rel="noreferrer noopener"> Learn more </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20230305211859im_/https://lh3.googleusercontent.com/MIQdroBEut6z6RGFcK6ZyQqw7mQaY3X6Zn312AVd225Cg-s65ErKUM5EueTVrq8XHqsm7JJtEKRkf-N1BoSOA9hN7o3FkYkAXIjZHw=s900" alt="Inspire action"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> Inspire action </span> </h3> </div> <span class="lb-tile__body"> <p>Want more purchases, downloads, or subscriptions? In order to drive more conversions, start by setting the right budget.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="https://web.archive.org/web/20230305211859/https://support.google.com/google-ads/answer/9219326" target="_blank" rel="noreferrer noopener"> Learn more </a> </span> </span> </span> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-reach-goal-media"> <div class="ytads-media__inner"> <div class="ytads-media__media" style="background-image: url(https://web.archive.org/web/20230305211859im_/https://lh3.googleusercontent.com/HulcrA7EQTDmkNdH2Uix7tNhxa7rvAFKCgzL_bxI0qZanuV_zyH4XjwCiOU6YDYzUEf6qaVGyH8J47fch9RlZKnDsmcxe3U8xz7DsxwQ2JbSfDO2lVMa=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> Reach your goals with the power of YouTube and Google Ads </span> </h2> <div> <p>Get the results that matter for your business when you use Video action campaigns with Google Search and Display campaigns. There are strategies and campaign types to match your specific goals – whether it’s driving more sales or website traffic or building brand awareness. <strong>Advertisers who started a Video action campaign after Search and Display campaigns saw up to 28% increased conversion volume after 28 days of activity at similar or better total account-level cost per acquisition.* </strong></p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="lb-button" href="https://web.archive.org/web/20230305211859/https://ads.google.com/home/resources/advanced/" target="_blank" rel="noreferrer noopener"> EXPLORE SOLUTIONS </a> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-tile-block"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20230305211859im_/https://lh3.googleusercontent.com/7KA_7dli05t8R5JnoHdbUfDVam736m4UEVUcB-IxDuLeESQhjO4lveaOChHrjPbM4DnLcUtHL4kJ-9EBrBaukFY2q6MH63_YJyJ6NTWvh3JbHWuq3w=s900" alt="Making the most of your Video action budget"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> Making the most of your Video action budget </span> </h3> </div> <span class="lb-tile__body"> <p>YouTube is action-packed — making it the perfect place to drive sales, leads, or traffic. Here are three tips to get the most out of your ad budget and video strategy.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="https://web.archive.org/web/20230305211859/https://services.google.com/fh/files/misc/action_shopping_playbook_2022.pdf" target="_blank" rel="noreferrer noopener"> Get the playbook </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20230305211859im_/https://lh3.googleusercontent.com/jgSLe2EYqqOKomDv4ZgMfnA2c4lWoE4KbMLS32knPAMBCmpbPzV8h7OCXBLRb3oCDTVJZHxauHJMrr5NNyYyxzv3uCK16KZJ9KJJEG5EAsIZm1fp0w=s900" alt="The ABCDs of effective video ads"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> The ABCDs of effective video ads </span> </h3> </div> <span class="lb-tile__body"> <p>Attention, Branding, Connection, Direction – these are the four principles of creating effective YouTube video ads. This ABCDs guide has recommendations to help you put our data-backed best practices to work.</p> </span> <span class="lb-tile__footer"> <a class="lb-button" href="/web/20230305211859/https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/"> Get the guide </a> </span> </span> </span> </div> </div> </section> <section class="ytads-section ytads-section--footnote"> <p><sup>*</sup> Google internal data, global, Q3 ’19–Q2 ’20 vs. 90-day pre/post comparisons.</p> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path 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