Email Marketing Software

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These software providers, also known as Email Service Providers (ESPs), provide tools and features to facilitate various aspects of email marketing, such as designing and customizing email templates, managing subscriber lists, <a href=\"https://www.salesforce.com/marketing/email/tracking/\" target=\"_self\">tracking campaign performance</a>, and analyzing results.</p>\n","kind":"card_faq-qna","id":"1685980359478_t52"},{"headline":"What is the best CRM for email marketing?","description":"<p>The \"best\" CRM (Customer Relationship Management) system for email marketing can vary depending on specific business needs, preferences, and the scale of operations. Salesforce is a widely-used CRM with a comprehensive set of tools for managing customer relationships. Salesforce CRM integrates seamlessly with Marketing Cloud Engagement, allowing businesses to incorporate email campaigns into their broader customer engagement strategy.</p>\n","kind":"card_faq-qna","id":"1685980421051_u4x"},{"headline":"Does my business need email marketing software?","description":"<p>Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.</p>\n","kind":"card_faq-qna","id":"1685980439768_d8b"},{"headline":"Is Engagement the same as ExactTarget?","description":"<p>Email marketing software is essential for businesses because it facilitates targeted communication for organizatiosn to reach their audience in a personalized and tailored manner. Automation features in the software enable scheduling campaigns in advance to ensure timely and relevant messaging without manual intervention. Businesses leverage email marketing for lead nurturing, guiding prospects through the sales funnel with valuable content and offers. 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Create and deliver beautiful campaigns, engage more subscribers, and make the most of every marketing dollar.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="https://www.salesforce.com/form/marketing/engagement-demo/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo of Marketing Cloud Engagement" href="https://www.salesforce.com/form/marketing/engagement-demo/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> </div> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-3.png?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-3.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-3.png?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-3.png?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-3.png?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-3.png?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-3.png?resize=2048,640 2048w" height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=214,300 214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-3.png?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1670626678406_1b4x" data-blade-position="2" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1670626678406_1b4x" class="relative text--blade" > <div class="container"> <article class="grid grid_main text__blade--link_below text--center" data-module-id="1670626678406_1b4x" data-module-name="Why is Marketing Cloud Engagement the #1 Solution for Email Marketing?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large "> <h2 class="headline text__headline--large" style=" "> Why is Marketing Cloud Engagement the #1 Solution for Email Marketing? </h2> <div class="blade__description "> <p>Marketing Cloud Engagement offers the most scalable email marketing solution on the market today. With unlimited content creation capabilities, AI-powered decisioning, and subscriber engagement management -- marketers can build an email program that delivers results and value.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="3" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Email Marketing </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Connect with each subscriber." data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1679768474324_11mj-11" class="accordion__trigger" id="show-hide1679768474324_11mj-11" aria-label="Connect with each subscriber."> <span class="accordion__title relative"> Connect with each subscriber. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1679768474324_11mj-11" id="rel1679768474324_11mj-11"> <div class="accordion__description"> <p>Build emails easily with simple templates and custom interactive elements. Adjust content for each subscriber using insights from their feedback and preferences. And stay connected in every moment through real-time, always-on communications.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1679768474324_11mj-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?w=1024" class="image__asset" alt="Different examples of how to connect with subscribers" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Personalize every message." data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442240964_1akg-22" class="accordion__trigger" id="show-hide1682442240964_1akg-22" aria-label="Personalize every message."> <span class="accordion__title relative"> Personalize every message. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442240964_1akg-22" id="rel1682442240964_1akg-22"> <div class="accordion__description"> <p>Use intelligent dynamic content to adapt to subscriber preferences in real time. Scale to large segments with AI-powered automations — delivering personalized content to individual subscribers. Optimize send time and frequency for each subscriber to increase email opens and conversions.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442240964_1akg-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?w=1024" class="image__asset" alt="Different examples personalized marketing messages" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Manage campaigns from a single place." data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442243345_1czy-33" class="accordion__trigger" id="show-hide1682442243345_1czy-33" aria-label="Manage campaigns from a single place."> <span class="accordion__title relative"> Manage campaigns from a single place. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442243345_1czy-33" id="rel1682442243345_1czy-33"> <div class="accordion__description"> <p>Get a single view of your overall program performance, from contact data health to messages sent. Within a single journey, manage different message types, like promotional, transactional, and triggered messages — all built-in within brand guidelines — and easily manage GDPR compliance from one console.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442243345_1czy-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?w=1024" class="image__asset" alt="Example of a journey canvas with different a pre-designed experience" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1679768474324_11mj-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?w=1024" class="image__asset" alt="Different examples of how to connect with subscribers" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-connect-with-each-subscriber.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442240964_1akg-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?w=1024" class="image__asset" alt="Different examples personalized marketing messages" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-personalize-every-message.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442243345_1czy-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?w=1024" class="image__asset" alt="Example of a journey canvas with different a pre-designed experience" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-manage-all-campaigns.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442262755_15rv" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Content Creation </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Build engaging, dynamic email." data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442262716_11n-11" class="accordion__trigger" id="show-hide1682442262716_11n-11" aria-label="Build engaging, dynamic email."> <span class="accordion__title relative"> Build engaging, dynamic email. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262716_11n-11" id="rel1682442262716_11n-11"> <div class="accordion__description"> <p>Create beautiful, mobile-first emails quickly with a seamless drag-and-drop interface. Make use of templates, custom content blocks, personalized scripting language, and interactive content like carousels and weather data.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262716_11n-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="zPp7S4WtdEhwTwkHh5t5AM" > <pbc-vidyard-analytics slot="analytics" video-uuid="zPp7S4WtdEhwTwkHh5t5AM" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Grow your content repository." data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262720_53l-22" class="accordion__trigger" id="show-hide1682442262720_53l-22" aria-label="Grow your content repository."> <span class="accordion__title relative"> Grow your content repository. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262720_53l-22" id="rel1682442262720_53l-22"> <div class="accordion__description"> <p>Consolidate images, documents, and content in a single location within Marketing Cloud for a single instance, or shared across multiple business units. Manage your library and tagging system with ease, allowing for flexibility to refresh message components as you re-evaluate always-on campaigns or need to reflect updated brand guidelines.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262720_53l-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?w=1024" class="image__asset" alt="Engagement content repository " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Reuse and recycle email content." data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262724_zlf-33" class="accordion__trigger" id="show-hide1682442262724_zlf-33" aria-label="Reuse and recycle email content."> <span class="accordion__title relative"> Reuse and recycle email content. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262724_zlf-33" id="rel1682442262724_zlf-33"> <div class="accordion__description"> <p>Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing, to ensure that relevant messaging reaches the right subscriber every time. Use code snippets to save reusable bits of code or copy and create nested tags for maximum personalization. Manage your workflows seamlessly, leveraging the approvals feature to ensure proper sign off is met and keep a clean library by recycling content that you don’t need.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262724_zlf-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?w=1024" class="image__asset" alt="Drag and drop content functionality" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1682442262716_11n-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="zPp7S4WtdEhwTwkHh5t5AM" > <pbc-vidyard-analytics slot="analytics" video-uuid="zPp7S4WtdEhwTwkHh5t5AM" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262720_53l-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?w=1024" class="image__asset" alt="Engagement content repository " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-content-repository.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262724_zlf-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?w=1024" class="image__asset" alt="Drag and drop content functionality" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-recycle-reuse-content.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442267576_14v7" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442267576_14v7" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Platform Scale </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Scale programs with high volume performance." data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442267531_mzz-11" class="accordion__trigger" id="show-hide1682442267531_mzz-11" aria-label="Scale programs with high volume performance."> <span class="accordion__title relative"> Scale programs with high volume performance. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267531_mzz-11" id="rel1682442267531_mzz-11"> <div class="accordion__description"> <p>Grow your campaigns with industry-leading send volume metrics — sending over 4 billion messages daily. Orchestrate your campaigns consistently and reliably, no matter the time of day or year.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267531_mzz-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?w=1024" class="image__asset" alt="Performance metrics illustrating platform scale" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Reliably ingest and automate your email data." data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267539_mqz-22" class="accordion__trigger" id="show-hide1682442267539_mqz-22" aria-label="Reliably ingest and automate your email data."> <span class="accordion__title relative"> Reliably ingest and automate your email data. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267539_mqz-22" id="rel1682442267539_mqz-22"> <div class="accordion__description"> <p>The Marketing Cloud platform balances high-velocity data ingestion, even with the most complex workflows, so you can always have confidence in its uptime.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267539_mqz-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?w=1024" class="image__asset" alt="Examples of the different ways to trigger customer moments" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Improve deliverability with every send." data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267543_pv9-33" class="accordion__trigger" id="show-hide1682442267543_pv9-33" aria-label="Improve deliverability with every send."> <span class="accordion__title relative"> Improve deliverability with every send. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267543_pv9-33" id="rel1682442267543_pv9-33"> <div class="accordion__description"> <p>Ensure every message reaches the intended audience. With engagement scoring, manage subscriber preferences and refine your target audience. And, lead every subscriber on their optimal journey with A/B/n testing to inform and improve performance. Manage and track your deliverability effectively, driving optimal performance within a single platform.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267543_pv9-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?w=1024" class="image__asset" alt="Performance metrics illustrating platform scale" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1682442267531_mzz-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?w=1024" class="image__asset" alt="Performance metrics illustrating platform scale" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-high-volume-performance.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442267539_mqz-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?w=1024" class="image__asset" alt="Examples of the different ways to trigger customer moments" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-reliable-data-ingestion.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442267543_pv9-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?w=1024" class="image__asset" alt="Performance metrics illustrating platform scale" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-deliverability.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1709570986973_w6i" data-blade-position="6" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1709570986973_w6i" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> AI in the Inbox </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Create emails instantly with generative AI." data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1709570986911_30u-11" class="accordion__trigger" id="show-hide1709570986911_30u-11" aria-label="Create emails instantly with generative AI."> <span class="accordion__title relative"> Create emails instantly with generative AI. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1709570986911_30u-11" id="rel1709570986911_30u-11"> <div class="accordion__description"> <p>With Content Builder, generate data-driven email subject lines and body copy in a single prompt. Create new emails from scratch and refresh older content in an instant. Utilize this feature with confidence, as each output is tailored uniquely to your instance. Set up your own branded tone of voice to guide the AI, ensuring consistency and authenticity, all while ensuring security through our Einstein Trust Layer.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1709570986911_30u-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?w=1024" class="image__asset" alt="AI specific email examples" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Improve Email ROI." data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1709570986915_11ae-22" class="accordion__trigger" id="show-hide1709570986915_11ae-22" aria-label="Improve Email ROI."> <span class="accordion__title relative"> Improve Email ROI. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1709570986915_11ae-22" id="rel1709570986915_11ae-22"> <div class="accordion__description"> <p>Enhance your ability to measure and analyze campaign performance with pre-built, filterable dashboards. Utilize user-friendly AI to optimize key metrics like send frequency, timing, open rates, and click-through rates. Streamline the process of scheduling and sharing campaign analytics across departments by easily exporting them to any desired location.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1709570986915_11ae-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?w=1024" class="image__asset" alt="Example of email ROI performance" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Let AI Decide." data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1709570986919_m0i-33" class="accordion__trigger" id="show-hide1709570986919_m0i-33" aria-label="Let AI Decide."> <span class="accordion__title relative"> Let AI Decide. <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1709570986919_m0i-33" id="rel1709570986919_m0i-33"> <div class="accordion__description"> <p>Lean on AI to determine the optimal send time for each subscriber and tailor messages according to their engagement likelihood. Strike the perfect balance in message frequency by managing it at the subscriber level, and leverage AI-driven personalized product recommendations and content. Hone your subject lines, performance, and pinpoint crucial KPIs — all with AI-powered insights.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1709570986919_m0i-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?w=1024" class="image__asset" alt="AI specific decisioning examples" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1709570986911_30u-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?w=1024" class="image__asset" alt="AI specific email examples" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-create-emails-with-ai.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1709570986915_11ae-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?w=1024" class="image__asset" alt="Example of email ROI performance" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-improve-email-roi.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1709570986919_m0i-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?w=1024" class="image__asset" alt="AI specific decisioning examples" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/products-features-let-ai-decide.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1680284730544_187f" data-blade-position="7" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680284730544_187f" class="relative nupfixed--blade nupfixed--link_below layout--3 nupfixed--card_productaddon" > <div class="container carousel__container background__present"> <div class="grid grid_main nupfixed nupfixed__3 nupfixed__gridThree"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Explore the benefits of 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Create connected moments across SMS, third-party messaging, mobile push, and beyond.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/engagement/mobile-marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Mobile Marketing" href="https://www.salesforce.com/marketing/engagement/mobile-marketing/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1682442319795_10f9" aria-label="slide 2 of 3" role="group" data-module-position="2" data-module-type="card_productaddon" data-module-name="Journey Orchestration" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/marketing/engagement/journey-orchestration/" data-link-text="Journey Orchestration" data-link-url="https://www.salesforce.com/marketing/engagement/journey-orchestration/" data-link-type="header" target=""> Journey Orchestration </a> </h3> <div class="card__description"> <p>Connect multichannel campaigns with an orchestration platform that can automate every interaction and message at scale.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/engagement/journey-orchestration/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Journey Orchestration" href="https://www.salesforce.com/marketing/engagement/journey-orchestration/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1682442324421_1eeg" aria-label="slide 3 of 3" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Loyalty Management" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/marketing/loyalty-management/" data-link-text="Loyalty Management" data-link-url="https://www.salesforce.com/marketing/loyalty-management/" data-link-type="header" target=""> Loyalty Management </a> </h3> <div class="card__description"> <p>Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with loyalty management software.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/loyalty-management/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more, Loyalty Management." href="https://www.salesforce.com/marketing/loyalty-management/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="nupfixed_cta" data-module-name="Explore the benefits of Marketing Cloud Engagement " data-module-position="4" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="See More Marketing Cloud Engagement" data-link-url="https://www.salesforce.com/marketing/engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View all products related to Marketing Cloud Engagement." href="https://www.salesforce.com/marketing/engagement/" > See More Marketing Cloud Engagement </a> </pbc-button> </div> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=300,118 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=768,303 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1670279296854_1353" data-blade-position="8" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1670279296854_1353" class="relative nup--blade nup--link_below layout--4 nup--card_resource" > <div class="container"> <div class="grid grid_main nup nup__4 nup__gridFour"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Email Marketing tips, tricks, and best practices. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1671493589475_u0a" data-module-name="Get 50 proven tactics for increasing email ROI and lowering marketing spend." data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/form/marketing/50-email-marketer-best-practices/?d=pb" tabindex="-1" aria-label="Get 50 proven tactics for increasing email ROI and lowering marketing spend." data-link-url="https://www.salesforce.com/form/marketing/50-email-marketer-best-practices/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/50-best-practices-for-email-marketers.jpg?w=1024" class="card__image" alt="Sales Cloud Guided Tour" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/50-best-practices-for-email-marketers.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/50-best-practices-for-email-marketers.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/50-best-practices-for-email-marketers.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/50-best-practices-for-email-marketers.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/50-best-practices-for-email-marketers.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Guide</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/marketing/50-email-marketer-best-practices/?d=pb" data-link-text="Get 50 proven tactics for increasing email ROI and lowering marketing spend." data-link-url="https://www.salesforce.com/form/marketing/50-email-marketer-best-practices/?d=pb" data-link-type="header" target="_blank"> Get 50 proven tactics for increasing email ROI and lowering marketing spend. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Get the guide" data-link-url="https://www.salesforce.com/form/marketing/50-email-marketer-best-practices/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Get the guide, 50 Best Practices for Email Marketers. " href="https://www.salesforce.com/form/marketing/50-email-marketer-best-practices/?d=pb" target="_blank" rel="noopener" > Get the guide </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1670279296928_v6s" data-module-name="Learn the top email marketing KPIs to help you keep learning, testing, and evolving." data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/blog/top-kpis-for-email-marketers/" tabindex="-1" aria-label="Learn the top email marketing KPIs to help you keep learning, testing, and evolving." data-link-url="https://www.salesforce.com/blog/top-kpis-for-email-marketers/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/top-kpis-for-email-marketers-blog.jpg?w=1024" class="card__image" alt="2022 Gartner® Magic Quadrant™ for Sales Force Automation Platforms" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/top-kpis-for-email-marketers-blog.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/top-kpis-for-email-marketers-blog.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/top-kpis-for-email-marketers-blog.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/top-kpis-for-email-marketers-blog.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/top-kpis-for-email-marketers-blog.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Blog</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/blog/top-kpis-for-email-marketers/" data-link-text="Learn the top email marketing KPIs to help you keep learning, testing, and evolving." data-link-url="https://www.salesforce.com/blog/top-kpis-for-email-marketers/" data-link-type="header" target="_self"> Learn the top email marketing KPIs to help you keep learning, testing, and evolving. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the blog" data-link-url="https://www.salesforce.com/blog/top-kpis-for-email-marketers/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the blog, Top KPIs for Email Marketers Blog." href="https://www.salesforce.com/blog/top-kpis-for-email-marketers/" target="_self" rel="noopener" > Read the blog </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1670279612010_uu1" data-module-name="Raise your ROI with every email, and win subscribers with every send." data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/form/marketing/email-deliverability-guide/?d=pb" tabindex="-1" aria-label="Raise your ROI with every email, and win subscribers with every send." data-link-url="https://www.salesforce.com/form/marketing/email-deliverability-guide/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/How-to-Improve-Email-Deliverability-and-Optimize-Each-Send.jpg?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/How-to-Improve-Email-Deliverability-and-Optimize-Each-Send.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/How-to-Improve-Email-Deliverability-and-Optimize-Each-Send.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/How-to-Improve-Email-Deliverability-and-Optimize-Each-Send.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/How-to-Improve-Email-Deliverability-and-Optimize-Each-Send.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/How-to-Improve-Email-Deliverability-and-Optimize-Each-Send.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Guide</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/marketing/email-deliverability-guide/?d=pb" data-link-text="Raise your ROI with every email, and win subscribers with every send." data-link-url="https://www.salesforce.com/form/marketing/email-deliverability-guide/?d=pb" data-link-type="header" target="_blank"> Raise your ROI with every email, and win subscribers with every send. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Get the guide" data-link-url="https://www.salesforce.com/form/marketing/email-deliverability-guide/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Get the guide: Raise your ROI with every email, and win subscribers with every send." href="https://www.salesforce.com/form/marketing/email-deliverability-guide/?d=pb" target="_blank" rel="noopener" > Get the guide </a> </pbc-button> </div> </div> </div> </article> <article class="card card__4 card__wrapper " data-module-track-impressions="" data-module-id="1670279296923_19hw" data-module-name="Salesforce named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. See Why." data-module-position="4" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/form/marketing/gartner-mq-report-2023/?d=pb" tabindex="-1" aria-label="Salesforce named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. See Why." data-link-url="https://www.salesforce.com/form/marketing/gartner-mq-report-2023/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/the-forrester-consulting-total-economic-impact-study-1.jpg?w=1024" class="card__image" alt="State of Sales Report" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/the-forrester-consulting-total-economic-impact-study-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/the-forrester-consulting-total-economic-impact-study-1.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/the-forrester-consulting-total-economic-impact-study-1.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/the-forrester-consulting-total-economic-impact-study-1.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/the-forrester-consulting-total-economic-impact-study-1.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Analyst Report</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/marketing/gartner-mq-report-2023/?d=pb" data-link-text="Salesforce named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. See Why." data-link-url="https://www.salesforce.com/form/marketing/gartner-mq-report-2023/?d=pb" data-link-type="header" target="_blank"> Salesforce named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. See Why. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the Report" data-link-url="https://www.salesforce.com/form/marketing/gartner-mq-report-2023/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the Report: Salesforce named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. See Why." href="https://www.salesforce.com/form/marketing/gartner-mq-report-2023/?d=pb" target="_blank" rel="noopener" > Read the Report </a> </pbc-button> </div> </div> </div> </article> </div> <div class="nup_cta" data-module-name="Email Marketing tips, tricks, and best practices." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="See all resources" data-link-url="https://www.salesforce.com/resources/marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="See all resources related to Marketing Cloud Engagement." href="https://www.salesforce.com/resources/marketing/" > See all resources </a> </pbc-button> </div> </div> </div> </div> </section> </div><div data-blade-id="1680632942198_tre" data-blade-position="9" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680632942198_tre" class="relative nupfixed--blade nupfixed--link_above layout--3 nupfixed--card_pricingedition" > <div class="container"> <div class="grid grid_main nupfixed nupfixed__3 nupfixed__gridThree"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Marketing Cloud Engagement Pricing </h2> <div class="blade__description pbc-g-text-body-1-2 pbc-g-text-body-1-2-ul-checkmark-spacing"> <p>Email Studio is a part of our Marketing Cloud Engagement product suite.</p> </div> </header> <div class="cards cards--flex cards--flexThree"> <article class="card card__1 card__wrapper" data-module-id="1731429472886_jj8" data-module-position="1" data-module-type="card_pricingedition" data-module-name="Professional" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Professional </h3> <div class="card__description"> Personalized marketing automation </div> </div> <div class="card__price_wrapper default" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">1250</span> </div> <div class="card__price_suffix"> USD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">1250</span> </div> <div class="card__price_suffix"> USD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="EUR_finish"> <div class="card__price card__price--display-2"> <span class="">1250</span> <span class="price_text__symbol">€</span> </div> <div class="card__price_suffix"> EUR/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="AUD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">AU$</span> <span class="">1750</span> </div> <div class="card__price_suffix"> AUD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="YEN_japanese"> <div class="card__price card__price--display-2"> <span class="">150000</span> <span class="price_text__symbol symbol__bottom">円</span> </div> <div class="card__price_suffix"> JPY/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="kr_swedish"> <div class="card__price card__price--display-2"> <span class="">12500</span> <span class="price_text__symbol">kr</span> </div> <div class="card__price_suffix"> SEK/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="GBP_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">£</span> <span class="">1000</span> </div> <div class="card__price_suffix"> GBP/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Email Marketing </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Content Creation </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Robust Analytics </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/form/contact/mcengagement-contact-me/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us: Professional" href="https://www.salesforce.com/form/contact/mcengagement-contact-me/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1731429518969_1cdu" data-module-position="2" data-module-type="card_pricingedition" data-module-name="Corporate" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Corporate </h3> <div class="card__description"> Personalized cross-channel strategic marketing </div> </div> <div class="card__price_wrapper default" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">4200</span> </div> <div class="card__price_suffix"> USD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">4200</span> </div> <div class="card__price_suffix"> USD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="EUR_finish"> <div class="card__price card__price--display-2"> <span class="">4200</span> <span class="price_text__symbol">€</span> </div> <div class="card__price_suffix"> EUR/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="AUD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">AU$</span> <span class="">5880</span> </div> <div class="card__price_suffix"> AUD/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="YEN_japanese"> <div class="card__price card__price--display-2"> <span class="">504000</span> <span class="price_text__symbol symbol__bottom">円</span> </div> <div class="card__price_suffix"> JPY/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="kr_swedish"> <div class="card__price card__price--display-2"> <span class="">42000</span> <span class="price_text__symbol">kr</span> </div> <div class="card__price_suffix"> SEK/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="GBP_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">£</span> <span class="">3360</span> </div> <div class="card__price_suffix"> GBP/Org/Month </div> <div class="card__price_subtext"> (Billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Journey Orchestration </li> <li class="card__list-item"> <div class="card__checkmark" 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data-module-name="Email Studio FAQ" data-module-position="1" data-module-type="tab" data-module-track-impressions="false" data-module-track-clicks="true" role="none"> <button data-tab="tab-1-1685980359227_nxv" type="button" role="tab" aria-controls="tab-1-1685980359227_nxv"> <span>Email Studio FAQ</span> </button> </li> <li data-module-id="tab-2-1685980359227_nxv" data-module-name="Email Studio" data-module-position="2" data-module-type="tab" data-module-track-impressions="false" data-module-track-clicks="true" role="none"> <button data-tab="tab-2-1685980359227_nxv" type="button" role="tab" aria-controls="tab-2-1685980359227_nxv"> <span>Email Studio</span> </button> </li> </ul> <div id="tab-1-1685980359227_nxv" role="tabpanel" aria-labelledby="tab-1-1685980359227_nxv" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685980359478_t52" data-module-name="What is an email marketing platform?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685980359227_nxv-11" class="accordion__trigger" id="accordion1685980359227_nxv-11" aria-label="What is an email marketing platform?"> <span class="accordion__title relative"> What is an email marketing platform? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-11" id="rel1685980359227_nxv-11"> <div class="accordion__description"> <p>An email marketing platform is a software solution that enables businesses and individuals to create, send, and manage email campaigns to a targeted audience. These software providers, also known as Email Service Providers (ESPs), provide tools and features to facilitate various aspects of email marketing, such as designing and customizing email templates, managing subscriber lists, <a href="https://www.salesforce.com/marketing/email/tracking/" target="_self">tracking campaign performance</a>, and analyzing results.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1685980421051_u4x" data-module-name="What is the best CRM for email marketing?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-12" class="accordion__trigger" id="accordion1685980359227_nxv-12" aria-label="What is the best CRM for email marketing?"> <span class="accordion__title relative"> What is the best CRM for email marketing? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-12" id="rel1685980359227_nxv-12"> <div class="accordion__description"> <p>The "best" CRM (Customer Relationship Management) system for email marketing can vary depending on specific business needs, preferences, and the scale of operations. Salesforce is a widely-used CRM with a comprehensive set of tools for managing customer relationships. Salesforce CRM integrates seamlessly with Marketing Cloud Engagement, allowing businesses to incorporate email campaigns into their broader customer engagement strategy.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1685980439768_d8b" data-module-name="Does my business need email marketing software?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-13" class="accordion__trigger" id="accordion1685980359227_nxv-13" aria-label="Does my business need email marketing software?"> <span class="accordion__title relative"> Does my business need email marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-13" id="rel1685980359227_nxv-13"> <div class="accordion__description"> <p>Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1685980494588_1z" data-module-name="Is Engagement the same as ExactTarget?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-14" class="accordion__trigger" id="accordion1685980359227_nxv-14" aria-label="Is Engagement the same as ExactTarget?"> <span class="accordion__title relative"> Is Engagement the same as ExactTarget? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-14" id="rel1685980359227_nxv-14"> <div class="accordion__description"> <p>Email marketing software is essential for businesses because it facilitates targeted communication for organizatiosn to reach their audience in a personalized and tailored manner. Automation features in the software enable scheduling campaigns in advance to ensure timely and relevant messaging without manual intervention. Businesses leverage email marketing for lead nurturing, guiding prospects through the sales funnel with valuable content and offers. Additionally, it plays a vital role in customer retention by keeping businesses connected with existing customers, seeking feedback, and encouraging repeat purchases.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1685980507159_lj0" data-module-name="What are the benefits of using an email marketing platform?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-15" class="accordion__trigger" id="accordion1685980359227_nxv-15" aria-label="What are the benefits of using an email marketing platform?"> <span class="accordion__title relative"> What are the benefits of using an email marketing platform? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-15" id="rel1685980359227_nxv-15"> <div class="accordion__description"> <p>The analytics tools provided by email marketing software offer insights into campaign performance, tracking metrics like open rates and conversion rates. <a href="https://www.salesforce.com/marketing/personalization/guide/" target="_blank">Personalization</a> is a key strength, allowing businesses to address recipients by name and customize content based on user behavior. Cost-effectiveness is another advantage, as email marketing often provides a cost-effective way to reach a large audience. Compliance features ensure adherence to regulations, and integration capabilities with other tools streamline data management. Overall, email marketing software provides measurable results, allowing businesses to continuously optimize and improve their marketing strategies.</p> </div> </section> </div> <div class="accordion__item accordion__item-6 " data-module-id="1685980535295_fny" data-module-name="How do I choose the best email marketing software for my business?" data-module-position="6" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-16" class="accordion__trigger" id="accordion1685980359227_nxv-16" aria-label="How do I choose the best email marketing software for my business?"> <span class="accordion__title relative"> How do I choose the best email marketing software for my business? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-16" id="rel1685980359227_nxv-16"> <div class="accordion__description"> <p>To choose the best email marketing platform for your business, first define your goals and assess your budget constraints. Consider the ease of use and features offered, ensuring they align with your specific requirements. Evaluate the platform's scalability and its ability to integrate with other tools in your tech stack. Additionally, prioritize platforms with strong customer support, positive user reviews, and a trial period for hands-on evaluation before making a commitment.</p> </div> </section> </div> </div> </div> <div id="tab-2-1685980359227_nxv" role="tabpanel" aria-labelledby="tab-2-1685980359227_nxv" class="hidden" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1709575232754_dl4" data-module-name="What is Email Studio? " data-module-position="1" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685980359227_nxv-21" class="accordion__trigger" id="accordion1685980359227_nxv-21" aria-label="What is Email Studio? "> <span class="accordion__title relative"> What is Email Studio? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-21" id="rel1685980359227_nxv-21"> <div class="accordion__description"> <p>Email Studio is an Email Service Providers (ESP), a product iwthin Marketing Cloud Engagement. It helps marketers create, send, and manage email campaigns. Email Studio helps marketers create and send email campaigns, manage subscriber lists, and track campaign performance.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1709576117376_jnf" data-module-name="Is Email Studio compatible with a CRM? " data-module-position="2" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-22" class="accordion__trigger" id="accordion1685980359227_nxv-22" aria-label="Is Email Studio compatible with a CRM? "> <span class="accordion__title relative"> Is Email Studio compatible with a CRM? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-22" id="rel1685980359227_nxv-22"> <div class="accordion__description"> <p>Salesforce is the world's #1 AI CRM. Salesforce CRM natively integrates with Marketing Cloud Engagement, so marketers can easily connect email campaigns into their company's broader customer relationship strategy.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1709576126003_14wk" data-module-name="Why would my business need Email Studio?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-23" class="accordion__trigger" id="accordion1685980359227_nxv-23" aria-label="Why would my business need Email Studio?"> <span class="accordion__title relative"> Why would my business need Email Studio? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-23" id="rel1685980359227_nxv-23"> <div class="accordion__description"> <p>Email Studio is the best email solution for marketers to deliver targeted email communication in a personalized and tailored manner. Its automation capabilities, powered by trusted data and AI, help schedule campaigns in advance, saving manual effort and sending more timely messages. Additionally, it helps businesses retain customers by keeping them connected, seeking feedback, and encouraging repeat purchases.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1709576146737_19ja" data-module-name="What are the benefits of Email Studio?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-24" class="accordion__trigger" id="accordion1685980359227_nxv-24" aria-label="What are the benefits of Email Studio?"> <span class="accordion__title relative"> What are the benefits of Email Studio? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-24" id="rel1685980359227_nxv-24"> <div class="accordion__description"> <p>There are several key benefits of Email Studio. Personalization is a key strength, addressing recipients by name and custom content based on their preferences and behavior. Email marketing is also a cost-effective way to reach large audiences. Email compliance features ensure adherence to regulations, and integration capabilities with other tools streamline data management. finally, email analytics tools offer insights into campaign performance, tracking metrics like open rates and conversion rates.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1709576161772_ovj" data-module-name="Should I choose Email Studio for my business? " data-module-position="5" data-module-type="accordion" data-module-track-impressions="false" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-25" class="accordion__trigger" id="accordion1685980359227_nxv-25" aria-label="Should I choose Email Studio for my business? "> <span class="accordion__title relative"> Should I choose Email Studio for my business? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-25" id="rel1685980359227_nxv-25"> <div class="accordion__description"> <p>We recommend Email Studio to all businesses seeking to deliver greater email engagement and increase marketing ROI. However, it's important to first define your goals and assess your budget constraints to make sure it's the right solution for you.<br>Consider the ease of use and features offered, ensuring they align with your specific requirements. Evaluate its scalability, as Email Studio leads the industry in send-volume metrics, delivering over 4 billion messages daily. Learn about its ability to integrate with other tools in your tech stack. Additionally, Email Studio offers strong customer support, positive user reviews, and a trial period for hands-on evaluation before making a commitment.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=us origin=https://wp.sfdcdigital.com/en-us/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:18005523064" aria-label="Call Us"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Content Intent:Artificial Intelligence (Theme)|Automation","tagUuid":"85c33d9b-9d88-4eb0-9841-f9bfe6723ba4|1ec7811b-1135-4898-a35c-078406199dd9","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Topics:Email Marketing|Personalization (Topics)","tagUuid":"7008ee6e-8ae9-443b-8236-5f3d783da89d|efc8dd44-686c-44f9-a465-14ede31cb881","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Audiences:Marketing (Department)","tagUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","uuid":"db17278a-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:Mobile Studio","tagUuid":"ea5a47f8-d4bd-4712-8895-a2d5febac18e","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/miaw.js"></script> <link rel="stylesheet" type="text/css" href="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/F2/RzVw1HRRdY"> <script src="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/Cl/siUARwIkQo" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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