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class="et_pb_code_inner"><div href="#" class="second-menu-trigger"></div></div> </div> </div> </div> </div><div id="mega-menu-panel-0" class="et_pb_section et_pb_section_3_tb_header mega-menu-panel et_section_regular" > <div class="et_pb_row et_pb_row_2_tb_header et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_4 et_pb_column_2_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_0_tb_header et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>Overview</h5></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_3_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_1_tb_header et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>Channels</h5></div> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_4_tb_header et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_2_tb_header et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>Features</h5></div> </div> </div> </div><div class="et_pb_row et_pb_row_3_tb_header et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_4 et_pb_column_5_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_0_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/marketing-automation/">Marketing automation</a></h6> <div class="et_pb_blurb_description"><p>Automate tedious tasks, save time and nurture relationships.</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_1_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/email-marketing-platform/">Email marketing</a></h6> <div class="et_pb_blurb_description"><p>Send engaging emails that convert your audience.</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_2_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/customer-data-platform-cdp/">Data platform</a></h6> <div class="et_pb_blurb_description"><p>Manage all of your data from one place.</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_3_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/transactional-email/">Transactional email</a></h6> <div class="et_pb_blurb_description"><p>Improve customer satisfaction with relevant, timely updates.</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_6_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_4_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://deployteq.com/email-marketing-platform/"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img width="62" height="62" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2062%2062'%3E%3C/svg%3E" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43160" data-lazy-src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-email-icon.svg" /><noscript><img width="62" height="62" decoding="async" src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-email-icon.svg" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43160" /></noscript></span></a></div> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/email-marketing-platform/">Email</a></h6> <div class="et_pb_blurb_description">Send emails that feel personal.</div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_5_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://deployteq.com/whatsapp-for-business/"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img width="63" height="63" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2063%2063'%3E%3C/svg%3E" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43162" data-lazy-src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-whatsapp-business-icon.svg" /><noscript><img width="63" height="63" decoding="async" src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-whatsapp-business-icon.svg" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43162" /></noscript></span></a></div> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/whatsapp-for-business/">WhatsApp Business</a></h6> <div class="et_pb_blurb_description"><p>Find your clients on their favourite messaging app. </p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_6_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://deployteq.com/marketing-automation-channels/#SMS"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img width="62" height="62" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2062%2062'%3E%3C/svg%3E" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43164" data-lazy-src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-sms-icon.svg" /><noscript><img width="62" height="62" decoding="async" src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-sms-icon.svg" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43164" /></noscript></span></a></div> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/marketing-automation-channels/#SMS">SMS</a></h6> <div class="et_pb_blurb_description"><p>Relevant updates at exactly the right time.</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_7_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_7_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://deployteq.com/marketing-automation-channels/#app"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img width="62" height="62" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2062%2062'%3E%3C/svg%3E" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43166" data-lazy-src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-mobile-app-icon.svg" /><noscript><img width="62" height="62" decoding="async" src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-mobile-app-icon.svg" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43166" /></noscript></span></a></div> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/marketing-automation-channels/#app">Mobile app</a></h6> <div class="et_pb_blurb_description"><p>Engage and win-back app-users.</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_8_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://deployteq.com/marketing-automation-channels/#pages"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img width="62" height="62" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2062%2062'%3E%3C/svg%3E" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43168" data-lazy-src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-landing-pages-icon.svg" /><noscript><img width="62" height="62" decoding="async" src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-landing-pages-icon.svg" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43168" /></noscript></span></a></div> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/marketing-automation-channels/#pages">Landing pages & forms</a></h6> <div class="et_pb_blurb_description"><p>Gather and enrich your data through on-brand pages.</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_9_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://deployteq.com/marketing-automation-channels/#offline"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img width="62" height="62" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2062%2062'%3E%3C/svg%3E" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43170" data-lazy-src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-oflice-icon.svg" /><noscript><img width="62" height="62" decoding="async" src="https://deployteq.com/wp-content/uploads/2023/12/deployteq-oflice-icon.svg" alt="" class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone wp-image-43170" /></noscript></span></a></div> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/marketing-automation-channels/#offline">Offline</a></h6> <div class="et_pb_blurb_description">Cut through the noise with telemarketing and direct mail.</div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_8_tb_header et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_10_tb_header et_clickable et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><a href="https://deployteq.com/integrations/">Integrations</a></h6> <div class="et_pb_blurb_description">Analytics, e-commerce, data management. Unify your tech stack.</div> </div> </div> </div> </div> </div> </div><div id="mega-menu-panel-1" class="et_pb_section et_pb_section_5_tb_header mega-menu-panel et_section_regular" > <div class="et_pb_row et_pb_row_4_tb_header et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_9_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_3_tb_header et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>By Industry</h5></div> </div> </div><div class="et_pb_column et_pb_column_2_3 et_pb_column_10_tb_header et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_4_tb_header et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>Professional Services</h5></div> </div> </div> </div><div class="et_pb_row et_pb_row_5_tb_header et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_11_tb_header 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</div> </div> </div> </header> <div data-rocket-location-hash="16bdc482463a7a38ce25ac0d2ace1efb" id="et-main-area"> <div id="main-content"> <div class="et-l et-l--body"> <div class="et_builder_inner_content et_pb_gutters3"> <div class="et_pb_section et_pb_section_0_tb_body et_section_regular" > <div class="et_pb_row et_pb_row_0_tb_body"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0_tb_body et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://deployteq.com/resources/">← All resources</a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_1_tb_body dt-post-title et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h1>Center Parcs embrace marketing automation to boost bookings and deliver 1000% ROI through customer activation campaign</h1></div> </div><div class="et_pb_module et_pb_image et_pb_image_0_tb_body"> <span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="2982" height="1988" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202982%201988'%3E%3C/svg%3E" alt="" title="Center Parcs Case" data-lazy-srcset="https://deployteq.com/wp-content/uploads/2024/01/Center-Parcs-Case.png 2982w, https://deployteq.com/wp-content/uploads/2024/01/Center-Parcs-Case-1280x853.png 1280w, https://deployteq.com/wp-content/uploads/2024/01/Center-Parcs-Case-980x653.png 980w, https://deployteq.com/wp-content/uploads/2024/01/Center-Parcs-Case-480x320.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2982px, 100vw" class="wp-image-44398" data-lazy-src="https://deployteq.com/wp-content/uploads/2024/01/Center-Parcs-Case.png" /><noscript><img fetchpriority="high" decoding="async" 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et_pb_bg_layout_light"> <div class="et_pb_text_inner"><a href="https://deployteq.com/resource/case-studies/">Case Studies</a></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_2_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_3_tb_body et_pb_text_align_right et_pb_text_align_left-tablet et_pb_bg_layout_light"> <div class="et_pb_text_inner">Jan 11, 2024</div> </div> </div> </div><div class="et_pb_row et_pb_row_2_tb_body"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_content et_pb_post_content_0_tb_body dt-post-content"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><em>Also seen in the <a href="https://newdigitalage.co/technology/center-parcs-delivers-1000-roi-with-customer-activation-campaign/" target="_blank" rel="noopener">NewDigitalAge.</a></em></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>For more than 50 years, Center Parcs has been the place to make new memories with your loved ones. Center Parcs wanted to grow its database with newsletter subscriptions in order to generate more bookings.</p> <p>With their latest campaign, <a href="https://www.centerparcs.eu/" target="_blank" rel="noopener">Center Parcs</a> achieved in excess of 1000 per cent Return On Investment (ROI) with a digital transformation activation campaign delivered by our partner, creative digital marketing agency <a href="https://happyhorizon.com/nl/" target="_blank" rel="noopener">Happy Horizon</a> through our marketing automation platform Deployteq.</p> <p>The campaign aimed to increase subscriptions to Center Parcs’ newsletter amongst new customers through a highly interactive ‘digital scratch card’, distributed via social advertising, which would drive customers to campaign landing pages created within Deployteq.</p> <p>After scratching, Happy Horizon could immediately enrich the guest data for Center Parcs and then show the price. The ‘always price’ price results in more than 236 new bookings at Center Parcs, which means that the campaign has delivered 10 times as much as it cost! </p> <p>Amid new European-wide cookie laws that regulate the use of cookies to ensure businesses give transparency over third-party data collection, Deployteq’s campaign also helped Centre Parcs collect first party data for their marketing and engagement efforts.</p> <p>Deployteq’s highly intuitive interface enabled Happy Horizon to quickly build a streamlined, end-to-end customer journey that prioritised personalisation at every stage, resulting in 40k+ new subscriptions to the newsletter.</p> <p><strong>Krystie van Delft, Campaign Strategist at Happy Horizon, said, </strong>“You can see all the elements and steps exactly as they appear in the campaign. That is why we think Deployteq is a great marketing automation platform to work with for our customers.”</p> <p>Through intelligent data segmentation within Deployteq, Happy Horizon were then able to retarget these customers with bespoke Center Parcs offers, delivering 236 new bookings and an ROI of 1000 per cent – far above the initial campaign objective of 300 per cent.</p> <p> </p> <h3><strong>The results</strong></h3></div> </div> </div> </div><div class="et_pb_row et_pb_row_1 et_pb_gutters1"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_blurb et_pb_blurb_0 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>1,000% </span></h4> <div class="et_pb_blurb_description"><p style="font-size: 1.2rem;">Increase in ROI </p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_blurb et_pb_blurb_1 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>236</span></h4> <div class="et_pb_blurb_description"><p style="font-size: 1.2rem;">Extra bookings for Center Parcs</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_with_border et_pb_module et_pb_blurb et_pb_blurb_2 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>44,386</span></h4> <div class="et_pb_blurb_description"><p style="font-size: 1.2rem;">Campaign participants</p></div> </div> </div> </div> </div> </div> </div> </div> </div> </div><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_0_tb_body dt-share-post clearfix et_pb_text_align_right et_pb_text_align_center-phone et_pb_bg_layout_light"> <li class='et_pb_with_border et_pb_social_media_follow_network_0_tb_body et_pb_social_icon et_pb_social_network_link et-social-facebook'><a href='#' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_with_border et_pb_social_media_follow_network_1_tb_body et_pb_social_icon et_pb_social_network_link et-social-twitter'><a href='#' class='icon et_pb_with_border' title='Follow on X' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_with_border et_pb_social_media_follow_network_2_tb_body et_pb_social_icon et_pb_social_network_link et-social-linkedin'><a href='#' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul><div class="et_pb_module et_pb_code et_pb_code_0_tb_body"> <div class="et_pb_code_inner"><script type="rocketlazyloadscript"> document.addEventListener("DOMContentLoaded", () => { const shareData = { url: window.location.href, title: document.querySelector(".dt-post-title h1").innerText }; 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Book call with one of our specialists today.In today’s fast-paced marketing environment, the ability to adapt and personalise communication is critical for success. Deployteq, a leading marketing automation platform,...</p> </div></div> </article> <article id="post-53469" class="et_pb_post clearfix et_pb_blog_item_0_7 post-53469 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-finance-and-insurance"> <a href="https://deployteq.com/optimising-marketing-for-insurance-lessons-from-achmeas-deployteq-experience/" class="entry-featured-image-url"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201080%20675'%3E%3C/svg%3E" alt="Optimising marketing for insurance: lessons from Achmea’s Deployteq experience." class="" width="1080" height="675" data-lazy-srcset="https://deployteq.com/wp-content/uploads/2025/02/35-980x653.png 980w, https://deployteq.com/wp-content/uploads/2025/02/35-480x320.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" data-lazy-src="https://deployteq.com/wp-content/uploads/2025/02/35-1080x675.png" /><noscript><img decoding="async" src="https://deployteq.com/wp-content/uploads/2025/02/35-1080x675.png" alt="Optimising marketing for insurance: lessons from Achmea’s Deployteq experience." class="" width="1080" height="675" srcset="https://deployteq.com/wp-content/uploads/2025/02/35-980x653.png 980w, https://deployteq.com/wp-content/uploads/2025/02/35-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" /></noscript></a> <h3 class="entry-title"> <a href="https://deployteq.com/optimising-marketing-for-insurance-lessons-from-achmeas-deployteq-experience/">Optimising marketing for insurance: lessons from Achmea’s Deployteq experience.</a> </h3> <p class="post-meta"><a href="https://deployteq.com/resource/blog/" rel="tag">Blog</a></p><div class="post-content"><div class="post-content-inner et_multi_view_hidden"><p>Need help with your marketing automation campaigns? Book call with one of our specialists today.In the highly regulated insurance and finance industry, where precision, trust, and efficiency are paramount, marketing automation has emerged as a critical tool for...</p> </div></div> </article> <article id="post-52939" class="et_pb_post clearfix et_pb_blog_item_0_8 post-52939 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-finance-and-insurance"> <a href="https://deployteq.com/banking-on-loyalty-must-have-marketing-automation-campaigns-for-finance-brands/" class="entry-featured-image-url"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201080%20675'%3E%3C/svg%3E" alt="Banking on Loyalty: Must-Have Marketing Automation Campaigns for Finance Brands" class="" width="1080" height="675" data-lazy-src="https://deployteq.com/wp-content/uploads/2024/12/Kopie-van-Kopie-van-Blue-Simple-Gradient-Linktree-Background.svg" /><noscript><img decoding="async" src="https://deployteq.com/wp-content/uploads/2024/12/Kopie-van-Kopie-van-Blue-Simple-Gradient-Linktree-Background.svg" alt="Banking on Loyalty: Must-Have Marketing Automation Campaigns for Finance Brands" class="" width="1080" height="675" /></noscript></a> <h3 class="entry-title"> <a href="https://deployteq.com/banking-on-loyalty-must-have-marketing-automation-campaigns-for-finance-brands/">Banking on Loyalty: Must-Have Marketing Automation Campaigns for Finance Brands</a> </h3> <p class="post-meta"><a href="https://deployteq.com/resource/blog/" rel="tag">Blog</a></p><div class="post-content"><div class="post-content-inner et_multi_view_hidden"><p>When it comes to financial services, marketing is a serious business. Because loyal customers not only require engaging, timely, and personalised communication. They also need to feel reassured, and that their finances are in safe hands. That’s where lifecycle...</p> </div></div> </article> <article id="post-52883" class="et_pb_post clearfix et_pb_blog_item_0_9 post-52883 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-travel-and-hospitality"> <a href="https://deployteq.com/loyal-travellers-essential-marketing-automation-campaigns-for-travel-transport-brands/" class="entry-featured-image-url"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201080%20675'%3E%3C/svg%3E" alt="Loyal Travellers: Essential Marketing Automation Campaigns for Travel & Transport Brands" class="" width="1080" height="675" data-lazy-src="https://deployteq.com/wp-content/uploads/2024/12/Kopie-van-Kopie-van-Blue-Simple-Gradient-Linktree-Background-3.svg" /><noscript><img decoding="async" src="https://deployteq.com/wp-content/uploads/2024/12/Kopie-van-Kopie-van-Blue-Simple-Gradient-Linktree-Background-3.svg" alt="Loyal Travellers: Essential Marketing Automation Campaigns for Travel & Transport Brands" class="" width="1080" height="675" /></noscript></a> <h3 class="entry-title"> <a href="https://deployteq.com/loyal-travellers-essential-marketing-automation-campaigns-for-travel-transport-brands/">Loyal Travellers: Essential Marketing Automation Campaigns for Travel & Transport Brands</a> </h3> <p class="post-meta"><a href="https://deployteq.com/resource/blog/" rel="tag">Blog</a></p><div class="post-content"><div class="post-content-inner et_multi_view_hidden"><p>Today’s passengers are spoiled for choice when it comes to booking travel. 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