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<!doctype html><html lang="en"><head><title data-rh="true">An AI Generative Art Spin on Luxury: Annie Leibovitz’s Louis Vuitton Campaign with Nadal and Federer Reimagined | by Coby Mendoza | Nov, 2024 | Artificial Intelligence in Plain English</title><meta data-rh="true" charset="utf-8"/><meta data-rh="true" name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1,maximum-scale=1"/><meta data-rh="true" name="theme-color" content="#000000"/><meta data-rh="true" name="twitter:app:name:iphone" content="Medium"/><meta data-rh="true" name="twitter:app:id:iphone" content="828256236"/><meta data-rh="true" property="al:ios:app_name" content="Medium"/><meta data-rh="true" property="al:ios:app_store_id" content="828256236"/><meta data-rh="true" property="al:android:package" content="com.medium.reader"/><meta data-rh="true" property="fb:app_id" content="542599432471018"/><meta data-rh="true" property="og:site_name" content="Medium"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="article:published_time" content="2024-11-27T17:31:34.046Z"/><meta data-rh="true" name="title" content="An AI Generative Art Spin on Luxury: Annie Leibovitz’s Louis Vuitton Campaign with Nadal and Federer Reimagined | by Coby Mendoza | Nov, 2024 | Artificial Intelligence in Plain English"/><meta data-rh="true" property="og:title" content="An AI Generative Art Spin on Luxury: Annie Leibovitz’s Louis Vuitton Campaign with Nadal and…"/><meta data-rh="true" property="al:android:url" content="medium://p/1cb48ae86d9d"/><meta data-rh="true" property="al:ios:url" content="medium://p/1cb48ae86d9d"/><meta data-rh="true" property="al:android:app_name" content="Medium"/><meta data-rh="true" name="description" content="AI generative art is making waves in the fashion advertising industry, pushing boundaries and redefining how campaigns are created. 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href="https://ai.plainenglish.io/?source=post_page---byline--1cb48ae86d9d--------------------------------" rel="noopener ugc nofollow"><p class="bf b bg z jf jg jh ji jj jk jl jm bk">Artificial Intelligence in Plain English</p></a></div></div></div><div class="h k"><span class="ir is" aria-hidden="true"><span class="bf b bg z du">·</span></span></div></div><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">4 min read</span><div class="jn jo l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div>6 days ago</div></span></div></span></div></div></div><div class="ab cp jp jq jr js jt ju jv jw jx jy jz ka kb kc kd ke"><div class="h k w fg fh q"><div class="ku l"><div class="ab q kv kw"><div class="pw-multi-vote-icon fj je kx ky kz"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerClapButton" 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nd ne mw mx paragraph-image"><div role="button" tabindex="0" class="nf ng fj nh bh ni"><div class="mw mx my"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*vwf7OeiDCV1Kdi2GRzllVg.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*vwf7OeiDCV1Kdi2GRzllVg.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*vwf7OeiDCV1Kdi2GRzllVg.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*vwf7OeiDCV1Kdi2GRzllVg.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*vwf7OeiDCV1Kdi2GRzllVg.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*vwf7OeiDCV1Kdi2GRzllVg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*vwf7OeiDCV1Kdi2GRzllVg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*vwf7OeiDCV1Kdi2GRzllVg.png 640w, https://miro.medium.com/v2/resize:fit:720/1*vwf7OeiDCV1Kdi2GRzllVg.png 720w, https://miro.medium.com/v2/resize:fit:750/1*vwf7OeiDCV1Kdi2GRzllVg.png 750w, https://miro.medium.com/v2/resize:fit:786/1*vwf7OeiDCV1Kdi2GRzllVg.png 786w, https://miro.medium.com/v2/resize:fit:828/1*vwf7OeiDCV1Kdi2GRzllVg.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*vwf7OeiDCV1Kdi2GRzllVg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*vwf7OeiDCV1Kdi2GRzllVg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md nj c" width="700" height="584" loading="eager" role="presentation"/></picture></div></div><figcaption class="nk ff nl mw mx nm nn bf b bg z du">An AI-generated image by Coby Mendoza & Telum, recreating Annie Leibovitz’s Louis Vuitton ad campaign with high-fashion models.</figcaption></figure><p id="a3cf" class="pw-post-body-paragraph no np gu nq b nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol gn bk"><a class="af om" rel="noopener ugc nofollow" target="_blank" href="/generative-ai-redefines-fashion-advertising-a-new-era-of-creativity-and-innovation-03e4307b1768">AI generative art is making waves in the fashion advertising industry, </a>pushing boundaries and redefining how campaigns are created. This technology offers brands a host of benefits, from cost savings to unparalleled creative freedom. Here’s an exploration of these advantages, along with an example of <a class="af om" href="https://medium.com/ai-in-plain-english/ai-meets-fashion-recreating-stella-mccartneys-2024-ad-campaign-through-generative-art-a8fdb312a480" rel="noopener">how I recreated a legendary campaign using AI generative art.</a></p><figure class="oo op oq or os ne mw mx paragraph-image"><div role="button" tabindex="0" class="nf ng fj nh bh ni"><div class="mw mx on"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*Te8G2JjanOhM0ZTGUouUdA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*Te8G2JjanOhM0ZTGUouUdA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*Te8G2JjanOhM0ZTGUouUdA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*Te8G2JjanOhM0ZTGUouUdA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*Te8G2JjanOhM0ZTGUouUdA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*Te8G2JjanOhM0ZTGUouUdA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*Te8G2JjanOhM0ZTGUouUdA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*Te8G2JjanOhM0ZTGUouUdA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*Te8G2JjanOhM0ZTGUouUdA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*Te8G2JjanOhM0ZTGUouUdA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*Te8G2JjanOhM0ZTGUouUdA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*Te8G2JjanOhM0ZTGUouUdA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*Te8G2JjanOhM0ZTGUouUdA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*Te8G2JjanOhM0ZTGUouUdA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md nj c" width="700" height="453" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nk ff nl mw mx nm nn bf b bg z du">The original image from Louis Vuitton’s fashion ad campaign, photographed by the iconic Annie Leibovitz and featuring tennis legends Roger Federer and Rafael Nadal.</figcaption></figure><figure class="oo op oq or os ne mw mx paragraph-image"><div role="button" tabindex="0" class="nf ng fj nh bh ni"><div class="mw mx my"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*XL9jSG4Yvg78g2HDXIUm0A.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*XL9jSG4Yvg78g2HDXIUm0A.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*XL9jSG4Yvg78g2HDXIUm0A.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*XL9jSG4Yvg78g2HDXIUm0A.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*XL9jSG4Yvg78g2HDXIUm0A.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*XL9jSG4Yvg78g2HDXIUm0A.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*XL9jSG4Yvg78g2HDXIUm0A.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*XL9jSG4Yvg78g2HDXIUm0A.png 640w, https://miro.medium.com/v2/resize:fit:720/1*XL9jSG4Yvg78g2HDXIUm0A.png 720w, https://miro.medium.com/v2/resize:fit:750/1*XL9jSG4Yvg78g2HDXIUm0A.png 750w, https://miro.medium.com/v2/resize:fit:786/1*XL9jSG4Yvg78g2HDXIUm0A.png 786w, https://miro.medium.com/v2/resize:fit:828/1*XL9jSG4Yvg78g2HDXIUm0A.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*XL9jSG4Yvg78g2HDXIUm0A.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*XL9jSG4Yvg78g2HDXIUm0A.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md nj c" width="700" height="584" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nk ff nl mw mx nm nn bf b bg z du">An AI-generated image by Coby Mendoza & Telum, recreating Annie Leibovitz’s Louis Vuitton ad campaign with high-fashion models.</figcaption></figure><h1 id="f631" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">Eliminating the Hassles of Traditional Model Casting</h1><p id="d6e3" class="pw-post-body-paragraph no np gu nq b nr pr nt nu nv ps nx ny nz pt ob oc od pu of og oh pv oj ok ol gn bk">Casting models has always been a cornerstone of fashion campaigns, but it comes at a high price. Scouting, casting, negotiations, and logistics eat up time and resources. AI generative art replaces this tedious process by generating photorealistic models tailored to the campaign’s needs.</p></div></div><div class="ne"><div class="ab cb"><div class="ly pw lz px ma py cf pz cg qa ci bh"><figure class="oo op oq or os ne qc qd paragraph-image"><div role="button" tabindex="0" class="nf ng fj nh bh ni"><div class="mw mx qb"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*2RQIWd6rR1ffYH7qrTCH1Q.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*2RQIWd6rR1ffYH7qrTCH1Q.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*2RQIWd6rR1ffYH7qrTCH1Q.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*2RQIWd6rR1ffYH7qrTCH1Q.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*2RQIWd6rR1ffYH7qrTCH1Q.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*2RQIWd6rR1ffYH7qrTCH1Q.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*2RQIWd6rR1ffYH7qrTCH1Q.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*2RQIWd6rR1ffYH7qrTCH1Q.png 640w, https://miro.medium.com/v2/resize:fit:720/1*2RQIWd6rR1ffYH7qrTCH1Q.png 720w, https://miro.medium.com/v2/resize:fit:750/1*2RQIWd6rR1ffYH7qrTCH1Q.png 750w, https://miro.medium.com/v2/resize:fit:786/1*2RQIWd6rR1ffYH7qrTCH1Q.png 786w, https://miro.medium.com/v2/resize:fit:828/1*2RQIWd6rR1ffYH7qrTCH1Q.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*2RQIWd6rR1ffYH7qrTCH1Q.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*2RQIWd6rR1ffYH7qrTCH1Q.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh md nj c" width="1000" height="375" loading="eager" role="presentation"/></picture></div></div><figcaption class="nk ff nl mw mx nm nn bf b bg z du">AI-generated images by Coby Mendoza featuring high-fashion models.</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="4c48" class="pw-post-body-paragraph no np gu nq b nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol gn bk">This innovation removes the logistical headaches, enabling brands to focus on creative execution while cutting out the middlemen. The result? Faster, more efficient production timelines without compromising quality.</p><h1 id="75f3" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">Unmatched Creative Freedom</h1><p id="eb81" class="pw-post-body-paragraph no np gu nq b nr pr nt nu nv ps nx ny nz pt ob oc od pu of og oh pv oj ok ol gn bk">AI generative art empowers designers and marketers to break free from physical limitations. Want a surreal set? A futuristic theme? A diverse cast in minutes? AI makes it all possible.</p><figure class="oo op oq or os ne mw mx paragraph-image"><div role="button" tabindex="0" class="nf ng fj nh bh ni"><div class="mw mx qe"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*6cu1eiQYz1ePwAq7uw-C0A.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md nj c" width="700" height="490" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nk ff nl mw mx nm nn bf b bg z du">An AI-generated image by Coby Mendoza depicting a fictional behind-the-scenes shoot recreating Louis Vuitton’s fashion ad campaign, originally photographed by the iconic Annie Leibovitz, featuring high-fashion models in place of tennis legends Roger Federer and Rafael Nadal.</figcaption></figure><p id="f9f9" class="pw-post-body-paragraph no np gu nq b nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol gn bk">This freedom allows for endless experimentation with styles, looks, and settings. Campaigns can now adapt dynamically to the latest trends and consumer preferences, ensuring a fresh and impactful visual identity. The flexibility to iterate rapidly translates to bold, innovative designs that captivate audiences.</p><figure class="oo op oq or os ne mw mx paragraph-image"><div role="button" tabindex="0" class="nf ng fj nh bh ni"><div class="mw mx qe"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*GDVR5QzqR50MLBq6gRJ-Ow.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md nj c" width="700" height="490" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nk ff nl mw mx nm nn bf b bg z du">An AI-generated image by Coby Mendoza depicting a fictional behind-the-scenes shoot recreating Louis Vuitton’s fashion ad campaign, originally photographed by the iconic Annie Leibovitz, featuring high-fashion models in place of tennis legends Roger Federer and Rafael Nadal.</figcaption></figure><h1 id="bf67" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">Reducing Production Costs</h1><p id="0d17" class="pw-post-body-paragraph no np gu nq b nr pr nt nu nv ps nx ny nz pt ob oc od pu of og oh pv oj ok ol gn bk">Fashion photoshoots demand extensive resources, including photographers, stylists, makeup artists, set designers, and more. AI generative art eliminates the need for these large teams, drastically reducing production costs.</p><p id="03a1" class="pw-post-body-paragraph no np gu nq b nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol gn bk">This cost efficiency levels the playing field, giving smaller brands access to high-quality visuals previously reserved for those with massive budgets. Large brands, meanwhile, can stretch their resources further, focusing on amplifying their reach.</p><figure class="oo op oq or os ne mw mx paragraph-image"><div role="button" tabindex="0" class="nf ng fj nh bh ni"><div class="mw mx my"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*HaxussEXThck9K_ha-xG_A.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*HaxussEXThck9K_ha-xG_A.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*HaxussEXThck9K_ha-xG_A.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*HaxussEXThck9K_ha-xG_A.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*HaxussEXThck9K_ha-xG_A.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*HaxussEXThck9K_ha-xG_A.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*HaxussEXThck9K_ha-xG_A.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*HaxussEXThck9K_ha-xG_A.png 640w, https://miro.medium.com/v2/resize:fit:720/1*HaxussEXThck9K_ha-xG_A.png 720w, https://miro.medium.com/v2/resize:fit:750/1*HaxussEXThck9K_ha-xG_A.png 750w, https://miro.medium.com/v2/resize:fit:786/1*HaxussEXThck9K_ha-xG_A.png 786w, https://miro.medium.com/v2/resize:fit:828/1*HaxussEXThck9K_ha-xG_A.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*HaxussEXThck9K_ha-xG_A.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*HaxussEXThck9K_ha-xG_A.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md nj c" width="700" height="584" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nk ff nl mw mx nm nn bf b bg z du">An AI-generated image by Coby Mendoza & Telum, recreating Annie Leibovitz’s Louis Vuitton ad campaign with high-fashion models.</figcaption></figure><h1 id="b1af" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">Reinventing Iconic Campaigns with AI</h1><p id="8928" class="pw-post-body-paragraph no np gu nq b nr pr nt nu nv ps nx ny nz pt ob oc od pu of og oh pv oj ok ol gn bk">To showcase the potential of AI generative art, I recreated the iconic 2024 <a class="af om" href="https://us.louisvuitton.com/eng-us/homepage" rel="noopener ugc nofollow" target="_blank">Louis Vuitton</a> ad campaign photographed by the legendary <a class="af om" href="https://www.biography.com/artists/annie-leibovitz" rel="noopener ugc nofollow" target="_blank">Annie Leibovitz</a>. The original featured tennis legends <a class="af om" href="https://en.wikipedia.org/wiki/Rafael_Nadal" rel="noopener ugc nofollow" target="_blank">Rafael Nadal</a> and <a class="af om" href="https://en.wikipedia.org/wiki/Roger_Federer" rel="noopener ugc nofollow" target="_blank">Roger Federer</a>. Instead, I used AI to replace the athletes with high-fashion male models while maintaining the campaign’s luxurious aesthetic.</p><figure class="oo op oq or os ne mw mx paragraph-image"><div role="button" tabindex="0" class="nf ng fj nh bh ni"><div class="mw mx my"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*6X96MFCP_JVp3PkSXukEGA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*6X96MFCP_JVp3PkSXukEGA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*6X96MFCP_JVp3PkSXukEGA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*6X96MFCP_JVp3PkSXukEGA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*6X96MFCP_JVp3PkSXukEGA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*6X96MFCP_JVp3PkSXukEGA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*6X96MFCP_JVp3PkSXukEGA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*6X96MFCP_JVp3PkSXukEGA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*6X96MFCP_JVp3PkSXukEGA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*6X96MFCP_JVp3PkSXukEGA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*6X96MFCP_JVp3PkSXukEGA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*6X96MFCP_JVp3PkSXukEGA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*6X96MFCP_JVp3PkSXukEGA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*6X96MFCP_JVp3PkSXukEGA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md nj c" width="700" height="584" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nk ff nl mw mx nm nn bf b bg z du">An AI-generated image by Coby Mendoza & Telum, recreating Annie Leibovitz’s Louis Vuitton ad campaign with high-fashion models.</figcaption></figure><p id="cd52" class="pw-post-body-paragraph no np gu nq b nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol gn bk">This experiment demonstrated how AI can mirror human creativity, seamlessly adapting the original vision into a fresh, modern take. It also highlighted the power of AI to blend artistic vision with cutting-edge technology, creating a unique narrative.</p><h1 id="0a9f" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">The Future of Fashion Advertising</h1><p id="c46d" class="pw-post-body-paragraph no np gu nq b nr pr nt nu nv ps nx ny nz pt ob oc od pu of og oh pv oj ok ol gn bk">AI generative art is not just a tool — it’s a transformative force. By reducing costs, streamlining processes, and enhancing creative possibilities, it’s revolutionizing how brands approach advertising. As technology continues to evolve, we can expect AI to unlock even greater potential for stunning, dynamic campaigns that resonate deeply with audiences.</p><figure class="oo op oq or os ne mw mx paragraph-image"><div role="button" tabindex="0" class="nf ng fj nh bh ni"><div class="mw mx qe"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*BCtY8xHz97sU4qFARvPGrg.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*BCtY8xHz97sU4qFARvPGrg.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*BCtY8xHz97sU4qFARvPGrg.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*BCtY8xHz97sU4qFARvPGrg.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*BCtY8xHz97sU4qFARvPGrg.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*BCtY8xHz97sU4qFARvPGrg.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*BCtY8xHz97sU4qFARvPGrg.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*BCtY8xHz97sU4qFARvPGrg.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*BCtY8xHz97sU4qFARvPGrg.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*BCtY8xHz97sU4qFARvPGrg.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*BCtY8xHz97sU4qFARvPGrg.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*BCtY8xHz97sU4qFARvPGrg.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*BCtY8xHz97sU4qFARvPGrg.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*BCtY8xHz97sU4qFARvPGrg.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md nj c" width="700" height="490" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nk ff nl mw mx nm nn bf b bg z du">An AI-generated image by Coby Mendoza depicting a fictional behind-the-scenes shoot recreating Louis Vuitton’s fashion ad campaign, originally photographed by the iconic Annie Leibovitz, featuring high-fashion models in place of tennis legends Roger Federer and Rafael Nadal.</figcaption></figure><p id="5ac2" class="pw-post-body-paragraph no np gu nq b nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol gn bk">AI generative art is no longer the future — it’s the now. The fashion world is watching, and the possibilities are endless.</p><h1 id="fc3f" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">In Plain English 🚀</h1><p id="6677" class="pw-post-body-paragraph no np gu nq b nr pr nt nu nv ps nx ny nz pt ob oc od pu of og oh pv oj ok ol gn bk"><em class="qf">Thank you for being a part of the </em><a class="af om" href="https://plainenglish.io/" rel="noopener ugc nofollow" target="_blank"><strong class="nq gv"><em class="qf">In Plain English</em></strong></a><em class="qf"> community! 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