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2px 4px 0 rgba(255, 255, 255, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(255, 255, 255, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(255, 255, 255, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(255, 255, 255, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(255, 255, 255, 0.12);}.sdsm-tertiary{--background-color:#FFF;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);}.sdsm-quaternary{--background-color:#F0F1F2;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);}</style><style data-emotion="marketing-web-emotion 1jmf78b">.sdsm,.sdsm-default{--global-header-bg-color:#FFFC00;--global-header-fg-color:#3A3E41;--global-header-nav-screen-bg-color:#FFF;--global-header-nav-screen-fg-color:#3A3E41;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#3A3E41;--global-header-navigator-item-hover-color:#000000;--global-header-navigator-item-active-color:#000000;}.sdsm-secondary{--global-header-bg-color:#000;--global-header-fg-color:#C7C7CC;--global-header-nav-screen-bg-color:#000;--global-header-nav-screen-fg-color:#C7C7CC;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#D4D5D6;--global-header-navigator-item-hover-color:#E9EAEB;--global-header-navigator-item-active-color:#FFF;}.sdsm-tertiary,.sdsm-quaternary{--global-header-bg-color:#FFF;--global-header-fg-color:#3A3E41;--global-header-nav-screen-bg-color:#FFF;--global-header-nav-screen-fg-color:#3A3E41;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#3A3E41;--global-header-navigator-item-hover-color:#000000;--global-header-navigator-item-active-color:#000000;}</style><style data-emotion="marketing-web-emotion wydxwh">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--icon-button-border-width:2px;--icon-button-fg-color:#FFF;--icon-button-bg-color:#121314;--icon-button-border-color:#FFF;--icon-button-hover-bg-color:#121314;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#F0F1F2;--icon-button-disabled-fg-color:#858D94;--icon-button-disabled-border-color:#C7C7CC;}.sdsm-secondary{--icon-button-border-width:2px;--icon-button-fg-color:#3A3E41;--icon-button-bg-color:#FFF;--icon-button-border-color:#3A3E41;--icon-button-hover-bg-color:#FFF;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#3A3E41;--icon-button-disabled-fg-color:#000000;--icon-button-disabled-border-color:#121314;}</style><style data-emotion="marketing-web-emotion ezk8i5">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--icon-color:var(--foreground-color);}</style><style data-emotion="marketing-web-emotion 1xp8zcl">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--logo-stroke-color:#000;--logo-fill-color:#FFF;}.sdsm-secondary{--logo-stroke-color:#FFF;--logo-fill-color:#000;}</style><style data-emotion="marketing-web-emotion 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31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-secondary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#FFF;--button-secondary-hover-bg-color:#FFF;--button-secondary-border-color:#FFF;--button-secondary-hover-border-color:#FFF;--button-secondary-fg-color:#000;--button-flat-fg-color:#FFF;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-tertiary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#000;--button-secondary-hover-bg-color:#000;--button-secondary-border-color:#000;--button-secondary-hover-border-color:#000;--button-secondary-fg-color:#FFF;--button-flat-fg-color:#000;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-quaternary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#FFF;--button-secondary-hover-bg-color:#FFF;--button-secondary-border-color:#FFF;--button-secondary-hover-border-color:#FFF;--button-secondary-fg-color:#000;--button-flat-fg-color:#000;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}</style><style data-emotion="marketing-web-emotion dmsgsi">.sdsm,.sdsm-default{--footer-bg-color:#FFFC00;--footer-fg-color:var(--foreground-color);--footer-border-color:#53575B;--footer-divider-border-color:#53575B;--footer-bar-bg-color:#FFFC00;--footer-bar-fg-color:var(--foreground-color);--footer-bar-divider-border-color:#53575B;}.sdsm-secondary{--footer-bg-color:#000000;--footer-fg-color:var(--foreground-color);--footer-border-color:#53575B;--footer-divider-border-color:#53575B;--footer-bar-bg-color:#000;--footer-bar-fg-color:var(--foreground-color);--footer-bar-divider-border-color:#53575B;}.sdsm-tertiary{--footer-bg-color:#FFF;--footer-fg-color:var(--foreground-color);--footer-border-color:#C7C7CC;--footer-divider-border-color:#C7C7CC;--footer-bar-bg-color:#F0F1F2;--footer-bar-fg-color:var(--foreground-color);--footer-bar-divider-border-color:#F0F1F2;}.sdsm-quaternary{--footer-bg-color:#F0F1F2;--footer-fg-color:var(--foreground-color);--footer-border-color:#C7C7CC;--footer-divider-border-color:#C7C7CC;--footer-bar-fg-color:var(--foreground-color);--footer-bar-bg-color:#F0F1F2;--footer-bar-divider-border-color:#C7C7CC;}</style><style data-emotion="marketing-web-emotion s1hqs1">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--dropdown-menu-bg-color:#FFF;--dropdown-item-bg-hover-color:#F0F1F2;--dropdown-item-bg-active-color:#F7F8F9;--dropdown-menu-border-color:#E9EAEB;--dropdown-skeleton-animation-color:#E9EAEB;--dropdown-skeleton-animation-default-color:#FFF;--dropdown-menu-padding:var(--spacing-m);--dropdown-item-fg-color:var(--action-default-color);--dropdown-item-fg-hover-color:var(--action-hover-color);--dropdown-item-fg-active-color:var(--action-active-color);}.sdsm-secondary{--dropdown-menu-bg-color:#121314;--dropdown-item-bg-hover-color:#53575B;--dropdown-item-bg-active-color:#3A3E41;--dropdown-menu-border-color:#000;--dropdown-skeleton-animation-color:#53575B;--dropdown-skeleton-animation-default-color:#858D94;--dropdown-menu-padding:var(--spacing-m);--dropdown-item-fg-color:var(--action-default-color);--dropdown-item-fg-hover-color:var(--action-hover-color);--dropdown-item-fg-active-color:var(--action-active-color);}</style><style data-emotion="marketing-web-emotion bt4sib"></style><style data-emotion="marketing-web-emotion 1w3sdft">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--hero-subtitle-color:var(--foreground-color);--hero-text-color-curtain-active:#FFF;--hero-title-color:var(--foreground-color);--hero-scroll-button-curtain-active-bg-color:#FFF;--hero-scroll-button-curtain-active-hover-bg-color:#D4D5D6;--hero-scroll-button-curtain-active-fg-color:#000;--hero-scroll-button-curtain-active-hover-fg-color:#000;--hero-scroll-button-bg-color:#000;--hero-scroll-button-hover-bg-color:#3A3E41;--hero-scroll-button-fg-color:#FFF;--hero-scroll-button-hover-fg-color:#FFF;}.sdsm-secondary{--hero-subtitle-color:var(--foreground-color);--hero-text-color-curtain-active:#FFF;--hero-title-color:var(--foreground-color);--hero-scroll-button-curtain-active-bg-color:#FFF;--hero-scroll-button-curtain-active-hover-bg-color:#D4D5D6;--hero-scroll-button-curtain-active-fg-color:#000;--hero-scroll-button-curtain-active-hover-fg-color:#000;--hero-scroll-button-bg-color:#FFF;--hero-scroll-button-hover-bg-color:#D4D5D6;--hero-scroll-button-fg-color:#000;--hero-scroll-button-hover-fg-color:#000;}</style><style data-emotion="marketing-web-emotion 10qz76e">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--break-total-desktop-height:96px;--break-half-desktop-height:48px;--break-total-mobile-height:32px;--break-half-mobile-height:16px;}</style><style data-emotion="marketing-web-emotion 19v8ft8">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--block-title-color:var(--foreground-color);--block-subtitle-color:var(--foreground-color);--block-eyebrow-color:var(--foreground-color);--block-title-desktop-font-size:var(--h2-desktop-font-size);--block-title-desktop-font-stretch:var(--h2-desktop-font-stretch);--block-title-desktop-font-line-height:var(--h2-desktop-font-line-height);--block-title-mobile-font-size:var(--h2-mobile-font-size);--block-title-mobile-font-line-height:var(--h2-mobile-font-line-height);--block-header-desktop-padding:var(--spacing-m) 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class="css-1crndr1"><ul class="css-1hknrd4"><li class="css-5c367w"><a class="css-c4rfjr" target="_self" href="/advertising/audience-targeting?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com#your-current-customers">Your Current Customers</a></li><li class="css-5c367w"><a class="css-mby608" target="_self" href="/advertising/audience-targeting?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com#add-unique-data">Add Unique Data</a></li><li class="css-5c367w"><a class="css-mby608" target="_self" href="/advertising/audience-targeting?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com#faq">FAQ</a></li></ul></div></nav><section class="sdsm-hero sdsm-secondary css-1cvylhh" data-curtain="false"><div data-test-id="sdsm-hero-block-content" class="sdsm-block-boundary css-1eqpycp"><div data-test-id="sdsm-hero-text" class="css-c7z6tp"><div class="css-sh0xsq"><h1 class="css-wtjh7z"><p class="css-r44k6v">How to Reach the Right People on Snapchat</p></h1></div><div class="css-4dq2f6"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Create targeted ads to reach new and current customers on Snapchat — the place where you’ll find 9 out of 10 young people.¹</p></div></div><div class="css-1gusfxn"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://ads.snapchat.com/getstarted?r=create&amp;utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Create Account</span></a></div></div><aside data-test-id="sdsm-hero-media" class="css-1f4fv36"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/3pqgA0ySckrgwZUIX4B35T/66d16c269617f5e1d24719abaf6f7a7d/buildyouraudience_hero.png?fm=webp&amp;q=40&amp;h=650" type="image/webp" media="(max-width: 768px)"/><source srcSet="https://images.ctfassets.net/inb32lme5009/3pqgA0ySckrgwZUIX4B35T/66d16c269617f5e1d24719abaf6f7a7d/buildyouraudience_hero.png?fm=webp&amp;q=40&amp;h=650 1x,https://images.ctfassets.net/inb32lme5009/3pqgA0ySckrgwZUIX4B35T/66d16c269617f5e1d24719abaf6f7a7d/buildyouraudience_hero.png?fm=webp&amp;q=40&amp;h=1300 2x" type="image/webp"/><img alt="Round target board with arrow signifying reaching the right people with Snapchat Ads" class="css-1warv3k" src="https://images.ctfassets.net/inb32lme5009/3pqgA0ySckrgwZUIX4B35T/66d16c269617f5e1d24719abaf6f7a7d/buildyouraudience_hero.png?q=40&amp;h=650"/></picture></div></aside></div></section><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-skirt2"><svg width="1440" height="96" viewBox="0 23 1440 74" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="m0 0v68.9c36.61-9.2 77.66-17.6 124.24-24.74 186.4-28.54 307.39-13.77 404.55-1.53 41.35 6.13 84.69 9.78 129.18 10.87 76-0.59 152.99-6.71 228.44-18.16 58.45-8.07 104.48-13.96 144.95-7.75 14.85 2.55 28.07 6.61 38.89 11.94s19.03 11.82 24.13 19.09c3.89 6.62 11.02 12.48 20.83 17.15 9.77 2.58 21.07 3.81 32.86 3.58 10.9-0.11 23.03-0.41 36.02-0.7 47.34-1.22 158.46 2.61 197.59 7.05 30.03 3.3984 50.44 8.2328 57.32 10.3h1v-96h-1440z" fill="#000"></path><path d="m1184.1 77.65c-12.99 0.29-25.12 0.59-36.02 0.7-11.79 0.23-23.09-1-32.86-3.58-9.81-4.67-16.94-10.53-20.83-17.15-5.1-7.27-13.31-13.76-24.13-19.09s-24.04-9.39-38.89-11.94c-40.47-6.21-86.5-0.32-144.95 7.75-75.45 11.45-152.44 17.57-228.44 18.16-44.49-1.09-87.83-4.74-129.18-10.87-97.16-12.24-218.15-27.01-404.55 1.53-46.58 7.14-87.63 15.54-124.24 24.74v28.1h1440s-19.18-6.87-58.32-11.3c-39.13-4.44-150.25-8.27-197.59-7.05z" fill="#FFF"></path></svg></div><article id="your-current-customers" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Start With What You Know About Your Customers</p></h2><div data-test-id="sdsm-block-subtitle" class="css-1onqkmt"><p class="css-r44k6v">Think about who your current customers are and add these details when you create your ad.</p></div></section><section data-test-id="sdsm-block-children" data-max-columns="3" class="css-1ow22b4"><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/Geni0xnAcdxdUu5Llj9jf/db540ae9e72e6988b27b84d43fc61aae/SNAP_001_Icons-Location-Mini-Black.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/Geni0xnAcdxdUu5Llj9jf/db540ae9e72e6988b27b84d43fc61aae/SNAP_001_Icons-Location-Mini-Black.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Locations</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Cities, states, countries, and postal codes</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/7MvKpm1nFyk2Yex9hcTOUg/8a0deab1a80808f44156f95698228158/SNAP_001_Icons-Demographics-Mini-Black.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/7MvKpm1nFyk2Yex9hcTOUg/8a0deab1a80808f44156f95698228158/SNAP_001_Icons-Demographics-Mini-Black.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Demographics</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Age range, gender, education, income, and marital and parental status</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/2U7DMmPqNfoRTsjUSwJwQT/60b7b25460fdbb3868483a0d561ae29f/SNAP_001_Icons-Aud-SAM-Mini-Black.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/2U7DMmPqNfoRTsjUSwJwQT/60b7b25460fdbb3868483a0d561ae29f/SNAP_001_Icons-Aud-SAM-Mini-Black.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Predefined Audiences</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">What your customers like to do, where they like to go, and where they shop</p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #FFF 0%, #FFF 50%, #FFFC00 50%, #FFFC00 100% )"></div></div><article class="sdsm-block sdsm-default css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-default css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-1g4yzwg" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><div class="sdsm-h2 css-4kkhu7">Pro Tip</div><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h3 css-85zy81">Create and save audiences to build campaigns faster.</div><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p"><a href="https://ads.snapchat.com/?r=audiences%2Fsaved-audience&amp;utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Use the Audience Insights tool</u></a> to create and save an audience based on those details. It has advanced settings, too.</p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-skirt"><svg width="1440" height="96" viewBox="0 0 1440 82" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M314.31 47.5299C510.98 36.2699 546.9 80.1799 818.11 81.2999C935 82.0499 1223.03 67.04 1440 1V0H0V54.2899C27.99 55.7899 117.64 58.7899 314.31 47.5399V47.5299Z" fill="#FFFC00"></path><path d="M818.11 80.31C546.9 79.18 510.98 35.28 314.31 46.54C117.64 57.8 27.99 54.8 0 53.29V96H1440V0C1223.03 66.04 935 81.05 818.11 80.3V80.31Z" fill="#FFF"></path></svg></div><article id="add-unique-data" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Get More Specific By Adding Unique Data</p></h2><div data-test-id="sdsm-block-subtitle" class="css-1onqkmt"><p class="css-r44k6v">Add Custom Audiences with more details about who you want to reach.</p></div></section><section data-test-id="sdsm-block-children" data-max-columns="3" class="css-1ow22b4"><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/2c11uFe15KAQREiEx0SFhq/621928c68d4522640766d14c8a9fab82/SNAP_001_Icons_R2-Yellow-Aud-App.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/2c11uFe15KAQREiEx0SFhq/621928c68d4522640766d14c8a9fab82/SNAP_001_Icons_R2-Yellow-Aud-App.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Ad Engagement audiences</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Target people who’ve engaged with your Snapchat ads. Take advantage of the data from your ad account, a campaign, or an ad set.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/3QElkZLNTr93jWY5ZihYwo/3a7c09153e923971ff8f20e62570b2be/SNAP_001_Icons-Aud-3rdParty__1_.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/3QElkZLNTr93jWY5ZihYwo/3a7c09153e923971ff8f20e62570b2be/SNAP_001_Icons-Aud-3rdParty__1_.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Profile Engagement audiences</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Reach people who’ve engaged with your Public Profile and organic content. You can target all profile subscribers or focus on people who’ve taken at least one action.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/3fQXgspJGXLdaUssVcABbO/ec086e70be4870dac453c3cc885e3d69/SNAP_001_Icons-Demographics.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/3fQXgspJGXLdaUssVcABbO/ec086e70be4870dac453c3cc885e3d69/SNAP_001_Icons-Demographics.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Customer List audiences</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Connect with your current customers by finding them on Snapchat. Use data from your uploaded customer list to match it with people on Snapchat.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/4gT5VJETk8Kz5Ow5FttztF/b80fd06b85dc0210cac825a80b0b3d5e/SNAP_001_Icons-SnapPublisher-Yellow.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/4gT5VJETk8Kz5Ow5FttztF/b80fd06b85dc0210cac825a80b0b3d5e/SNAP_001_Icons-SnapPublisher-Yellow.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Website Events audiences</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Reach people who’ve taken specific actions on your website, like adding an item to their cart. Use your <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/advertising/snap-pixel?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com"><u>Snap Pixel</u></a> data to create an audience.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/1V8ZwdGTZvPBATDCcmmDd9/45e372850fa15bae9c9465debcf4ff56/SNAP_001_Icons-AppInstalls.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/1V8ZwdGTZvPBATDCcmmDd9/45e372850fa15bae9c9465debcf4ff56/SNAP_001_Icons-AppInstalls.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Mobile App Events audiences</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Target people based on certain actions they’ve taken, like <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/advertising/industry/app?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com"><u>installing your app</u></a>. Start by learning how to <a href="https://businesshelp.snapchat.com/s/article/mobile-app-audience?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>create a Mobile App Events audience</u></a>.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/3aPDQSflZ7RnPQUMEPHYrH/5b72b67bf1ecd5f07baea0e50fd2ed45/SNAP_001_Icons_R2-Yellow-Aud-Lookalike.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/3aPDQSflZ7RnPQUMEPHYrH/5b72b67bf1ecd5f07baea0e50fd2ed45/SNAP_001_Icons_R2-Yellow-Aud-Lookalike.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Lookalike audiences</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Reach customers who are similar to your current customers on Snapchat. Use the data from your uploaded customer list, your <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/advertising/snap-pixel?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com"><u>Snap Pixel</u></a>, or a third-party audience.</p></div></div></div></div></section></section><section data-test-id="sdsm-block-ctas" class="css-1t1xzd9"><a class="sdsm-button button-regular button-secondary css-vixboa" href="https://ads.snapchat.com/?r=audiences&amp;utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Create an Audience</span></a></section></div></article><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #FFF 0%, #FFF 50%, #000 50%, #000 100% )"></div></div><article class="sdsm-block sdsm-secondary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"></section></div></article><article class="sdsm-block sdsm-secondary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Reach the Right People in Your Audience</p></h2><div data-test-id="sdsm-block-subtitle" class="css-1onqkmt"><p class="css-r44k6v">Set your goal. We’ll find people who are the most likely to take action.</p></div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><div class="css-746qii"><div class="css-bh0lxy"><div class="css-1sezsac"><div class="css-dg8jzb"><div class="css-18ytukr"></div></div><details class="sdsm-detail-summary css-1mr8iyn" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" title="Get Purchases" class="css-1jhh2sh">Get Purchases</summary><div class="css-4jczsq"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">City Boutique uses a Website Events audience to reach people who are most likely to make a <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/advertising/industry/ecommerce?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com"><u>purchase on their website</u></a>.</p></div></div></details></div><div class="css-1sezsac"><div class="css-dg8jzb"><div class="css-18ytukr"></div></div><details class="sdsm-detail-summary css-1mr8iyn" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" title="Collect Leads" class="css-1jhh2sh">Collect Leads</summary><div class="css-4jczsq"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">This cleaning service uses broad local targeting to reach people who are most likely to visit their website and fill out a <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/advertising/industry/lead-gen-campaigns?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com"><u>lead form</u></a>.</p></div></div></details></div></div><div class="css-v5r47i"><div class="css-izpjap"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/3ooRFipYRLLu3YNu8jZnr2/a84b6378cd5c7d6e0df4b57c016beb5a/Targeting-Module4-Accordian1-CB-UI-EN.png?fm=webp&amp;q=40" type="image/webp"/><img alt="" class="css-115r1n6" src="https://images.ctfassets.net/inb32lme5009/3ooRFipYRLLu3YNu8jZnr2/a84b6378cd5c7d6e0df4b57c016beb5a/Targeting-Module4-Accordian1-CB-UI-EN.png?q=40" loading="lazy"/></picture></div><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/73HFcakBbTzXduRUCJVk3c/e0c984a6a0be5cea81043ac273d6870e/Targeting-Module4-Accordian2-CleaningAd-EN.png?fm=webp&amp;q=40" type="image/webp"/><img alt="" class="css-115r1n6" src="https://images.ctfassets.net/inb32lme5009/73HFcakBbTzXduRUCJVk3c/e0c984a6a0be5cea81043ac273d6870e/Targeting-Module4-Accordian2-CleaningAd-EN.png?q=40" loading="lazy"/></picture></div></div></div></div></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-headflipped"><svg width="1440" height="96" viewBox="0 0 1440 80" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M719.383 80C470.108 80 228.827 51.9727 0 0H1440C1210.8 52.1273 969.104 80 719.383 80Z" fill="#000"></path><path d="M0 96V0H1C228.5 52 469.726 79 719.44 79C969.155 79 1211 52 1439 0H1440V96H0Z" fill="#FFFC00"></path></svg></div><article class="sdsm-block sdsm-default css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-default css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-1g4yzwg" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><div class="sdsm-h2 css-4kkhu7">Pro Tip</div><p class="css-1go7wjq sdsm-p"></p><div class="sdsm-h3 css-85zy81">Give the ad delivery system enough time to maximize your results.</div><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Run your ad for at least 15 days to get the best results from the exploration phase.</p><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">When you launch your ad, the delivery system starts learning how to identify people in your audience who will be receptive to your ad. Then it finds more people like them. <a href="https://businesshelp.snapchat.com/s/article/exploration-phase?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener">This exploration phase will help you reach the right people</a>.  </p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-e71v5n" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://ads.snapchat.com/getstarted?r=create&amp;utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #FFFC00 0%, #FFFC00 50%, #FFF 50%, #FFF 100% )"></div></div><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1o3p3mh"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/18xV7SLq5Zgk8q4pIRCqgt/af0cb3b20b9aa457baf373775691685e/Targeting-Module6-ShesBirdie-EN.png?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/inb32lme5009/18xV7SLq5Zgk8q4pIRCqgt/af0cb3b20b9aa457baf373775691685e/Targeting-Module6-ShesBirdie-EN.png?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="" class="strict-height css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/18xV7SLq5Zgk8q4pIRCqgt/af0cb3b20b9aa457baf373775691685e/Targeting-Module6-ShesBirdie-EN.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-body"><div class="css-1g4yzwg" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><div class="sdsm-h3 css-85zy81">“We’ve been able to reach a younger demographic on the platform, which we see as a core audience of our brand.” </div><p class="css-1go7wjq sdsm-p"><br/>Richie Mashiko, Head of Growth, <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/inspiration/shes-birdie-sees-2x-roas-with-snapchat?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com"><u>She’s Birdie</u></a></p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-head"><svg width="1440" height="96" viewBox="0 16 1440 82" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M0 0V96H1C228.5 44 469.726 17 719.44 17C969.155 17 1211 44 1439 96H1440V0H0Z" fill="#FFF"></path><path d="M719.383 16C470.108 16 228.827 44.0273 0 96H1440C1210.8 43.8727 969.104 16 719.383 16Z" fill="#F0F1F2"></path></svg></div><article id="faq" class="sdsm-block sdsm-quaternary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><div data-testid="accordion" class="sdsm-accordion css-1e8bkkx"><h4 class="css-14ir1r1">Frequently Asked Questions</h4><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">Who’s the target audience for Snapchat ads?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Nine out of 10 teens and young adults (ages 13–24) are on Snapchat.¹ That makes targeted Snapchat ads ideal for reaching young people.</p><p class="css-1go7wjq sdsm-p">You won’t find many of those young people on other social media networks. A majority of daily Snapchat users ages 16 and older don’t use Twitter every day, and nearly half of them don’t use TikTok either.²</p><p class="css-1go7wjq sdsm-p">Creating targeted Snapchat ads will help you reach younger customers and get leads, online purchases, app installs, and more. </p></div></div></div></div></section></details><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">Can I find new and current customers on Snapchat?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Yes. All six types of Custom Audiences can be used to find new and current customers, but some of them are better for one purpose or the other.<br/><br/>Ad Engagement, Profile Engagement and Lookalike audiences are useful if you want to <b>gain new customers</b>.</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Ad Engagement audiences help you retarget people who’ve engaged with your Snapchat ads. These audiences include people who’ve shown interest by swiping up on an image or video ad, viewed a full video ad, opened a story ad, shared or saved a lens or filter, or were served a paid impression. </p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Profile Engagement audiences are for targeting people who’ve engaged with your Public Profile’s organic content — any free content you’ve shared, including posts, videos, and stories. You can use these audiences to target people who’ve viewed your profile, viewed a story, viewed or played a profile lens, viewed a spotlight, or subscribed or unsubscribed in a certain period of time.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Lookalike Audiences help you reach customers who are similar to the people in any of your other Custom Audiences. You can create three types of Lookalike audience with different focuses:<br/><br/></p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">High similarity (a smaller audience that has the closest resemblance to your current customers)<br/></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Wide reach (a larger audience that has the broadest resemblance to your current customers)<br/></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Balance (a midsize audience that balances resemblance and reach)</p></div></li></ul></div></li></ul><p class="css-1go7wjq sdsm-p"><br/>Customer List, Website Events, and Mobile App Events audiences are useful if you’re trying to <b>reach current customers</b>.</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Customer List audiences help you connect with your current customers by finding them on Snapchat. For example, you could target customers who haven’t made a purchase in a while or tell customers about new products they might be interested in.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Website Events audiences help you reach people who have taken specific actions on your website. For example, you could target people who added an item to their cart but didn’t complete the checkout process. Or you could target people who visited certain product pages.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Mobile App Events audiences help you target people based on certain actions they’ve taken. For example, you could target people who’ve just installed your app or opened it for the first time.<br/></p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section></details><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">How can I be sure that my ad will be shown to the right people in my audience?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">When you launch your ad, the delivery system will enter an <a href="https://businesshelp.snapchat.com/s/article/exploration-phase?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>exploration phase</u></a> — the first step in a process that helps you reach the right people in your audience. </p><p class="css-1go7wjq sdsm-p">This phase uses machine learning to explore ways to optimize delivery based on your unique criteria. This is how it finds the people who are most likely to take action, based on the objective and the goal-based bidding you chose. </p><p class="css-1go7wjq sdsm-p"><br/></p></div></div></div></div></section></details></div></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #F0F1F2 0%, #F0F1F2 50%, #000 50%, #000 100% )"></div></div><article class="sdsm-block sdsm-secondary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Reach people who are interested in your business on Snapchat.</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"></section><section data-test-id="sdsm-block-ctas" class="css-1t1xzd9"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://ads.snapchat.com/getstarted?r=create&amp;utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a></section></div><div class="css-uhiw6h" data-testid="break-spacer"></div></article><div class="css-ce0z7n"></div><aside class="sdsm-side-overlay css-1fnhd75"><div class="css-huk6cy"><button class="css-12z3p7m" type="button"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--side-overlay-fg-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-cross sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M8 9.8535L11.6239 13.4774L12.8614 12.24L9.23744 8.61606L12.8614 4.99214L11.6239 3.7547L8 7.37862L4.37609 3.75471L3.13865 4.99215L6.76256 8.61606L3.13864 12.24L4.37608 13.4774L8 9.8535Z"></path></svg></button></div><dl class="css-1wlnxz6"><dt class="css-1qtf8us"></dt><dd class="css-pwycf1"></dd></dl></aside><footer data-test-id="sdsm-footnotes" class="css-1h1eju"><div class="css-143ws3s"><div class="css-1pgsj4v"><h2 class="css-o4075n"></h2><div data-testid="sdsm-footnote" class="sdsm-footnote css-b7jefh"><span class="css-15y8ccm"><sup>1<!-- --> </sup></span><span><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">90% of 13-to-24-year-olds in 20+ countries. <span dir="ltr">Snap Inc.</span> internal data Q2 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022.</p></div></span></div><div data-testid="sdsm-footnote" class="sdsm-footnote css-b7jefh"><span class="css-15y8ccm"><sup>2<!-- --> </sup></span><span><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Source: GWI Q1 and Q2 2022. Sample Size: 11,147 Snapchatters aged 16–64 who use the platform daily. Market: USA.</p></div></span></div></div><details class="sdsm-detail-summary css-173j8x6" data-state="off" style="--animation-duration:300ms"><summary role="button" tabindex="0" title="" class="css-12anqub"><svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><div class="css-dhvxk4"><div data-testid="sdsm-footnote" class="sdsm-footnote css-b7jefh"><span class="css-15y8ccm"><sup>1<!-- --> </sup></span><span><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">90% of 13-to-24-year-olds in 20+ countries. <span dir="ltr">Snap Inc.</span> internal data Q2 2022. Penetration calculated as MAU divided by 2021 population estimates, per United Nations World Population Prospects, 2022.</p></div></span></div><div data-testid="sdsm-footnote" class="sdsm-footnote css-b7jefh"><span class="css-15y8ccm"><sup>2<!-- --> </sup></span><span><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Source: GWI Q1 and Q2 2022. Sample Size: 11,147 Snapchatters aged 16–64 who use the platform daily. 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