Updating your customers with a Call to Action I Watch Video

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2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Attract local customers with easy, effective advertising solutions tailored for small businesses. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> 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<a class="c-site-header__mobile-nav-toggle js-mobile-nav-toggle" href="#"> <span></span> <span></span> <span></span> </a> </div> </div> </header> <main class="o-main js-main"> <div class="s-single-post"> <section class="o-section s-single-post__breadcrumbs"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-breadcrumbs"> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com"> Home </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="/resources"> Resources </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/resources/videos/"> Educational videos </a> </div> </nav> </div> </section> <article class="o-section s-single-post__article"> <div class="o-wrapper o-wrapper--narrow"> <h1 class="h2 s-single-post__title"> Updating your customers with a Call to Action </h1> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__hero-video"> <div class="c-video js-video-container"> <div class="c-video__player js-youtube-player" data-video-id="ILqRiWSTT74" data-autoplay=""></div> <div class="c-video__overlay js-video-overlay"> <div class="c-video__poster js-video-poster"> <img class="c-video__poster-image" src="https://business.yelp.com/wp-content/uploads/2024/06/Updating-your-customers-with-a-Call-to-Action-jpeg.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/06/Updating-your-customers-with-a-Call-to-Action-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/06/Updating-your-customers-with-a-Call-to-Action-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/06/Updating-your-customers-with-a-Call-to-Action-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/06/Updating-your-customers-with-a-Call-to-Action-300x169.webp 300w, 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fill="#000"/> </svg> </button> </div> </div> </div> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__content s-standard-content s-wp-content"> <aside class="c-transcript js-transcript"> <div class="c-transcript__header js-transcript-toggle"> <h2 class="h4 c-transcript__title"> Video transcript </h2> <div class="c-transcript__arrow-container"> <div class="c-transcript__arrow" aria-hidden="true"></div> </div> </div> <div class="c-transcript__intro s-standard-content"> <p>Call to Action can be used to update your customers on current offers and services and motivate them to contact you. It includes a customizable description and a clickable button that either directs customers to a page on your website or to call you directly.</p> </div> <div class="c-transcript__cta js-transcript-cta"> <a class="c-transcript__cta-link js-transcript-open" href="#"> Read More </a> </div> <div class="c-transcript__content s-standard-content js-transcript-content"> <p>As your business goals change, you can adjust the description to tell customers why they should contact you, like if you’re offering takeout service, online classes, or virtual estimates. There are also a number of preset Covid-19 relevant options available to make it easy to communicate the offers and services your customers need to know about right now.</p> <p>To get started, log in to your Yelp for Business app, and tap more at the bottom of the screen under the Promote section. Tap Call to Action to edit. Pick a Call to Action message. You can choose from the recommended options or create your own. Choose where to send customers, either to your website or to call your business directly. You can choose to schedule an end date or cancel this call to action at any time. Tap Set Call to Action to complete the process.</p> </div> <div class="c-transcript__close"> <a class="c-transcript__close-link js-transcript-close" href="#"> Close </a> </div> </aside> <p>The Call to Action tool can be used to update your customers on current offers and services, motivating them to contact you. It includes a customizable description and a clickable button that directs customers to a page on your website.</p> <p>Call to Action is perfect for getting customers to reach out for things like a free consultation, a discount on a product, or to schedule a newly debuted service. As your business goals change, you can adjust the description and action accordingly.</p> <p><strong>To set up Call to Action on your Yelp Page, follow these steps:</strong></p> <ol> <li>Log in to <a href="https://biz.yelp.com/login?utm_medium=y4bweb&utm_source=resources-videos-updating-your-customers-with-a-call-to-action&utm_content=business-account-inline-link&utm_campaign=claim-flow-y4bweb" target="_blank" rel="noopener">Yelp for Business</a></li> <li>Find <a href="https://biz.yelp.com/call_to_action?utm_medium=y4bweb&utm_source=resources-videos-updating-your-customers-with-a-call-to-action&utm_content=call-to-action-inline-link&utm_campaign=claim-flow-y4bweb" target="_blank" rel="noopener">Call to Action</a> (on the Yelp for Business app, tap “More” at the bottom of the screen and look under the “Promote” section; on desktop, look for the tab on the left side menu)</li> <li>Pick a Call to Action message; you can choose from the recommended options or create your own</li> <li>Choose where to send customers—either to your website or to call your business directly</li> <li><em>Optional: Schedule an end date if you want your Call to Action to run for a limited period of time</em></li> <li>Click “Set Call to Action”</li> </ol> <h4>Additional resources:</h4> <ul> <li><a href="https://business.yelp.com/resources/articles/ad-copy-examples/">7 tips for writing great ad copy</a></li> <li><a href="https://business.yelp.com/resources/articles/website-lead/">11 effective ways to generate more website leads</a></li> <li><a href="https://business.yelp.com/resources/articles/ideas-promote-business/" rel="noopener">Low-cost ideas to promote your business</a></li> <li><a href="https://blog.yelp.com/businesses/benefits-of-the-yelp-for-business-mobile-app/" target="_blank" rel="noopener">Top 10 benefits of using the Yelp for Business mobile app</a></li> </ul> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get found for free</h2> <div class="c-inline-cta__content s-standard-content"> <p>Show up for any of the millions of customers on Yelp searching for a business like yours.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=local-business-educational-video&utm_content=verify-free-listing-promo-cta&utm_campaign=claim-flow-y4bweb" target="_blank" > Verify my free listing</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png" srcset="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-378x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 656w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 600w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> </div> </div> </article> <section class="o-section s-single-post__tags"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-post-tags-wrapper"> <a href="https://business.yelp.com/topic/using-yelp-products/" class="c-post-tag"> Using Yelp products </a> </nav> </div> </section> <nav class="o-section 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