Why it's boom time for Edinburgh Woollen Mill | Business

<!DOCTYPE html><html lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("http://www.guardian.co.uk:80/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill","20120226034515","http://web.archive.org/","web","/_static/", "1330227915"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <script type="text/javascript"> document.domain = "guardian.co.uk"; </script> <meta charset="utf-8"/>  <script type="text/javascript"> //<![CDATA[ OAS_url = 'http://web.archive.org/web/20120226034515/http://oas.guardian.co.uk/RealMedia/ads/'; OAS_sitepage = "www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill/oas.html"; OAS_listpos = 'Top,Middle2,Right1,x31,Position4'; OAS_query = 'k=business&k=retail&k=scotland&k=fashion&k=uk&cf=fashion+and+beauty&pid=&ct=article&pt=article&pt=blog&'; OAS_target = '_blank'; OAS_rn = '001234567890'; OAS_rns = '1234567890'; OAS_rn = new String (Math.random()); OAS_rns = OAS_rn.substring (2, 11); //]]> </script> <meta http-equiv="Content-Style-Type" content="text/css"/> <link rel="canonical" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill"/> <meta name="description" content="The high-street chain is on an unlikely acquisition spree. What's its secret?"/> <link rel="image_src" href="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/About/General/2012/2/24/1330108943762/An-Edinburgh-Woollen-Mill-003.jpg"/> <meta name="DC.date.issued" content="2012-02-24"> <meta property="og:title" content="Why it's boom time for Edinburgh Woollen Mill"/> <meta property="og:type" content="article"/> <meta property="article:published_time" content="2012-02-24T20:00:03Z"/> <meta property="article:modified_time" content="2012-02-24T18:48:55Z"/> <meta property="article:tag" content="Retail industry"/> <meta property="article:tag" content="Fashion"/> <meta property="article:tag" content="Scotland"/> <meta property="article:tag" content="Business"/> <meta property="article:tag" content="UK news"/> <meta property="article:section" content="Business"/> <meta property="og:url" content="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill"/> <meta property="og:image" content="http://web.archive.org/web/20120226034515im_/https://static-secure.guim.co.uk/sys-images/Guardian/About/General/2012/2/24/1330108943762/An-Edinburgh-Woollen-Mill-003.jpg"/> <meta property="og:site_name" content="the Guardian"/> <meta property="og:description" content="The high-street chain is on an unlikely acquisition spree. What's its secret?"/> <meta property="fb:app_id" content="180444840287"/> <meta name="keywords" content="Retail industry,Fashion,Scotland,Business,UK news,Business"/> <link rel="shortcut icon" href="/web/20120226034515im_/http://www.guardian.co.uk/favicon.ico" type="image/x-icon"/> <link rel="shorturl" href="http://gu.com/p/35m7t"/> <title> Why it's boom time for Edinburgh Woollen Mill | Business | The Guardian </title> <link href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/rss" rel="alternate" type="application/rss+xml" title="Business RSS feed"/> <link href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/retail/rss" rel="alternate" type="application/rss+xml" title="Retail industry RSS feed"/> <link href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/fashion/rss" rel="alternate" type="application/rss+xml" title="Fashion RSS feed"/> <link href="http://web.archive.org/web/20120226034515/http://feeds.guardian.co.uk/theguardian/uk/rss" rel="alternate" type="application/rss+xml" title="UK news RSS feed"/> <link href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/uk/scotland/rss" rel="alternate" type="application/rss+xml" title="Scotland RSS feed"/> <link href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/rss" rel="alternate" type="application/rss+xml" title="Shortcuts RSS feed"/> <script type="text/javascript"> //<![CDATA[ if (!commonStaticRoot) { var commonStaticRoot = "http://web.archive.org/web/20120226034515/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/"; } if (!sectionStaticRoot) { var sectionStaticRoot = "http://web.archive.org/web/20120226034515/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/business/"; } if (!staticHost) { var staticHost="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/"; } if (!sitePrefixUrl) { var sitePrefixUrl = "http://web.archive.org/web/20120226034515/http://www.guardian.co.uk"; } //]]> </script> <link rel="alternate stylesheet" title="No layout" type="text/css" href="http://web.archive.org/web/20120226034515cs_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/styles/no-layout.css" media="screen" class="contrast" id="no-layout-sheet"/> <link rel="stylesheet" type="text/css" href="http://web.archive.org/web/20120226034515cs_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/styles/article-top.css" media="screen"/> <link rel="stylesheet" type="text/css" href="http://web.archive.org/web/20120226034515cs_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/styles/print.css" media="print" class="contrast"/> <link rel="stylesheet" type="text/css" href="http://web.archive.org/web/20120226034515cs_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/zones/business/styles/zone-accent.css" media="screen" class="contrast"/> <link rel="stylesheet" type="text/css" href="http://web.archive.org/web/20120226034515cs_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/styles/base-typography.css" media="screen"/>     <link rel="stylesheet" type="text/css" href="http://web.archive.org/web/20120226034515cs_/http://combo.guim.co.uk/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/badge+blog-internal-external-links+blog-navigation+blog-post+blogpost-byline+blogs-calendar+content-actions+default-ad-placeholders+header-local-info+page-toolbox+related-keywords+series-component+sprites+top-navigation.css"/> <link rel="stylesheet" type="text/css" href="http://web.archive.org/web/20120226034515cs_/http://combo.guim.co.uk/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/m-1081~/static/money-supermarket-promo+m-482~public/css/jobs-box-4+m-661~static/1780/comment-common+m-661~static/1780/comment-counts+m-661~static/1780/comment-list+m-661~static/1780/post-comment+m-661~static/1780/report-abuse+m-87~styles/twitter-app+m-963~related-information/static/related-information-7.css"/> <link rel="stylesheet" type="text/css" href="http://web.archive.org/web/20120226034515cs_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/styles/article-page-typography.css" media="screen"/> <script type="text/javascript"> var _sf_startpt=(new Date()).getTime(); </script> <script src="//web.archive.org/web/20120226034515js_/http://ajax.googleapis.com/ajax/libs/jquery/1.6.4/jquery.min.js"></script> <script>window.jQuery || document.write('<script src="http://web.archive.org/web/20120226034515/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/libs/jquery/1.6.4/jquery.min.js">\x3C/script>')</script> <script src="http://web.archive.org/web/20120226034515js_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/libs/jquery/cookie/1.0.0/jquery.cookie.js"></script> <script src="http://web.archive.org/web/20120226034515js_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/libs/jquery/writeCapture/1.0.5/jquery.writeCapture.min.js"></script> <script>var jQ = jQuery.noConflict();</script> <script src="//web.archive.org/web/20120226034515js_/http://cdn.optimizely.com/js/10822091.js"></script> <script src="http://web.archive.org/web/20120226034515js_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/gu-core.js"></script> <script> var thirdPartyReferralCookieService = new guardian.r2.ThirdPartyReferralCookieService(); thirdPartyReferralCookieService.setThirdPartyReferralCookie(); var urlStack = new UrlStack(".guardian.co.uk"); var communitiesSite = false; //<![CDATA[ function init() { urlStack.clearUrlStack(); var signOutLink = document.getElementById("sign-out"); if (signOutLink) { signOutLink.onclick = signOut; } // Purely styling //jQ('.js-show').removeClass('js-show'); } guardian.r2.resourceRoot = "http://web.archive.org/web/20120226034515/http://resource.guim.co.uk/"; var pageUrl = "http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill"; var pageSignature = "fc82525a72fffb72d20cd2345e85931fe1414edb4e79a9598e37c69fe60e344e"; jQ(document).ready(init); var SIGN_IN_URL = 'http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/tools/signin'; var RESOURCE_ROOT = 'http://web.archive.org/web/20120226034515/http://resource.guim.co.uk/'; var PROFILE_LINK_VIEW = "http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/user/"; </script> <script src="http://web.archive.org/web/20120226034515js_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/libs/requirejs/1.0.2/requirejs.js" data-main="http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/main.js" data-modules="gu/author-twitter-handles, init" data-callback="" id="require-js"></script> <script type="text/javascript"> //<![CDATA[ function insertStyleSheet(href) { var styleObject = document.createElement('link'); styleObject.setAttribute('href', commonStaticRoot + href); styleObject.setAttribute('type', 'text/css'); styleObject.setAttribute('media', 'screen'); styleObject.setAttribute('rel', 'stylesheet'); var head = document.getElementsByTagName('head')[0]; head.appendChild(styleObject); } insertStyleSheet('styles/js-on.css'); insertPluckStylesheet = true; //]]> </script> <script type="text/javascript" src="http://web.archive.org/web/20120226034515js_/http://combo.guim.co.uk/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/convertJSONtoAd+common/scripts/formChecker+common/scripts/glossaryPopupView+common/scripts/guardian.r2.EmailToAFriend+common/scripts/guardian.r2.OmnitureTracking+common/scripts/guardian.r2.ShareThis+common/scripts/sendtoafriend+common/scripts/shareCounts+common/scripts/signinTopNav+common/scripts/tweet_button.js"></script> <script type="text/javascript" src="http://web.archive.org/web/20120226034515js_/http://combo.guim.co.uk/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/m-661~static/1780/comment-formatting+m-661~static/1780/comment-replyto+m-661~static/1780/comment-setup+m-661~static/1780/comment-sorting+m-661~static/1780/fill-comment-counts+m-661~static/1780/redirect-pluck-permalink.js"></script> <script src="http://web.archive.org/web/20120226034515js_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/external-scripts/mvt/cm_lib_compressed.js"></script> <script type="text/javascript"> ensurePackage('guardian.r2.omniture'); guardian.r2.omniture.isAvailable = function(){ return true; } </script> </head> <body class=" article blog-post has-badge "> <div id="wrapper"> <div id="header"> <div id="sub-header"> <div class="top-navigation twelve-col top-navigation-js"> <div class="user-functions"> <div id="video-settings"> <div class="cookied"> <p class="on"><a class="autoplay-off" href="#skiplinks">Turn autoplay off</a></p> <p class="off"><a class="autoplay-on" href="#skiplinks">Turn autoplay on</a></p> </div> <div class="not-cookied"> <p>Please activate cookies in order to turn autoplay off</p> </div> </div> <div id="skiplinks"> <ul> <li><a href="#box" accesskey="s">Jump to content [s]</a></li> <li><a href="#start-of-comments" accesskey="c">Jump to comments [c]</a></li> <li><a href="#global-nav" accesskey="0">Jump to site navigation [0]</a></li> <li><a href="#searchbeta" accesskey="4">Jump to search [4]</a></li> <li><a href="http://web.archive.org/web/20120226034515/http://guardian.co.uk/Users/help/article/0,,933909,00.html" accesskey="8">Terms and conditions [8]</a></li> </ul> </div> <div id="edition-selector"> <div id="drop-down-edition" class="drop-down" tabindex="20"> <h2>Edition: <span class="current-edition">US</span></h2> <ul class="initially-off"> <li><a id="editionSwitchLink" href="http://web.archive.org/web/20120226034515/http://www.guardiannews.com/uk-home?INTCMP=ILCNETTXT9474">UK</a></li> </ul> </div> </div> <div class="user-details"> <span><a class="same-page-login-required" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/identity/signin?returnUrl=http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill&sig=fc82525a72fffb72d20cd2345e85931fe1414edb4e79a9598e37c69fe60e344e">Sign in</a></span> <span><a href="http://web.archive.org/web/20120226034515/http://m.guardian.co.uk/" class="register-required">Mobile</a></span> </div> <div id="drop-down-1" class="drop-down" tabindex="21"> <h2> About us </h2> <ul> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/info" class="link-text">About us</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/help/contact-us" class="link-text">Contact us</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/gnm-press-office" class="link-text">Press office</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/help/terms-of-service" class="link-text">Terms of service</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/help/privacy-policy" class="link-text">Privacy policy</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/subscription-services" class="link-text">Subscribe</a> </li> </ul> </div> </div> <div class="other-functions"> <div id="drop-down-3" class="drop-down mirror" tabindex="23"> <h2> Subscribe </h2> <ul> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/mobile/iphone/guardian" class="link-text">Guardian iPhone</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/mobile/ipad/guardian-ipad-edition" class="link-text">iPad edition</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.amazon.com/The-Guardian-and-the-Observer/dp/B004MME3M8/ref=sr_1_2?ie=UTF8&m=A3TVV12T0I6NSM&s=digital-text&qid=1310129212&sr=1-2" class="link-text">Kindle</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/weekly/subscribe" class="link-text">Guardian Weekly</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://guardian.newspaperdirect.com/epaper/viewer.aspx" class="link-text">Digital edition</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/subscription-services" class="link-text">All our services</a> </li> </ul> </div> </div> </div> <div id="Top" class=" hide-on-popup"> <div id="ad-placeholder-Top"></div> </div> </div> <div id="guardian-logo"> <a href="http://web.archive.org/web/20120226034515/http://www.guardiannews.com/"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/logos/the-guardian/business.gif" width="115" height="22" alt="The Guardian home"/></a> </div> <form id="searchbeta" method="get" action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/search" onsubmit="return searchWeb('http://www.guardian.co.uk/websearch', 'http://www.guardian.co.uk/search', 'http://www.guardian.co.uk/discussion/search/comments/');"> <input type="text" name="q" placeholder="Your search terms..."/> <select name="section" id="gu-site-search" style="z-index: 0 !important;"> <option value="" id="search-guardian">The Guardian</option> <option value="business" id="search-section" selected="selected">Business</option> <option value="search-contributions" id="search-contributions">User comments</option> <option value="web" id="search-web">Web</option> </select> <input type="submit" value="Search"/> </form> <div id="zones-nav"> <div id="global-nav"> <ul> <li class="first news"> <a href="http://web.archive.org/web/20120226034515/http://www.guardiannews.com/">News</a> </li> <li class="news"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/world/usa">US</a> </li> <li class="news"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/world">World</a> </li> <li class="sport"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/sport">Sports</a> </li> <li class="comment"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/commentisfree/america">Comment</a> </li> <li class="culture"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/culture">Culture</a> </li> <li class="business"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business">Business</a> </li> <li class="environment"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/environment">Environment</a> </li> <li class="news"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/science">Science</a> </li> <li class="travel"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/travel">Travel</a> </li> <li class="news"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/technology">Tech</a> </li> <li class="news"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/media">Media</a> </li> <li class="life-and-style"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/lifeandstyle">Life & style</a> </li> <li class="global"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/mobile/apps">Apps</a> </li> <li class="last news"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/data">Data</a> </li> </ul> </div> <div class="trackable-component crumb-wrapper" data-component="comp: r2: Crumb Navigation"> <ul class="crumb-nav"> <li id="crumb1"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business">Business</a> </li> <li id="crumb2"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/retail">Retail industry</a> </li> </ul> </div> </div> </div> <div id="box"> <div id="article-header"> <div id="badge-medium"> <h1> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/fashion"> <img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2011/12/2/1322820698046/Shortcuts-blog-001.jpg" alt="Shortcuts blog" width="620" height="140" class="image-badge"/> </a> </h1> </div> <ul id="blog-nav-top" class="blog-navigation"> <li class="blog-previous"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/education/shortcuts/2012/feb/22/what-is-john-lewis-model">Previous</a> </li> <li class="blog-home"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts" title="">Blog home</a> </li> </ul> <div id="main-article-info"> <h1>Why it's boom time for Edinburgh Woollen Mill</h1> <p id="stand-first" class="stand-first-alone">The high-street chain is on an unlikely acquisition spree. What's its secret?</p> </div> <ul id="content-actions" class="share-links"> <li class="share-links"> <ul> <li class="full-line tweet tweet_button"> <a href="http://web.archive.org/web/20120226034515/http://twitter.com/share" class="twitter-share-button" data-url="http://web.archive.org/web/20120226034515/http://gu.com/p/35m7t/tw" data-via="guardian" data-counturl="http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill" data-related="guardianfashion" data-text="Why it's boom time for Edinburgh Woollen Mill">Tweet this</a> </li> <li class="third-party-tool full-line facebook"> <span class="facebook-share"> <a class="facebook-share-btn" href="http://web.archive.org/web/20120226034515/http://www.facebook.com/dialog/feed?app_id=180444840287&link=http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill&display=popup&redirect_uri=http://static-serve.appspot.com/static/facebook-share/callback.html&show_error=false" data-href="http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill" data-link-name="Facebook Share"> <span class="facebook-share-icon"></span> <span class="facebook-share-label">Share</span> <span class="corner-tl"></span> <span class="corner-tr"></span> <span class="corner-bl"></span> <span class="corner-br"></span> </a> </span> </li> <li class="third-party-tool last-line reddit"> <span class="reddit_button"> <a target="http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&amp;title=" href="http://web.archive.org/web/20120226034515/http://www.reddit.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=" data-link-name="Reddit image" class="share-this-tracking"> <img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_reddit.gif"/> </a> <a target="http://www.reddit.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&amp;title=" href="http://web.archive.org/web/20120226034515/http://www.reddit.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=" data-link-name="Reddit text" class="share-this-tracking">reddit this</a> </span> </li> </ul> </li> <li class="b3"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill#start-of-comments" class="content-comment-count" short-url="-p-35m7t">Comments (<span class="comment-count-val">…</span>)</a> </li> </ul> </div> <div id="content"> <div id="article-wrapper"> <div id="main-content-picture"> <img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/About/General/2012/2/24/1330109234468/The-Edinburgh-Woollen-Mil-007.jpg" width="460" height="276" alt="The Edinburgh Woollen Mill shop in Suffolk"/> <div class="caption">The Edinburgh Woollen Mill shop in Suffolk. Photograph: Alamy</div> </div> <div id="article-body-blocks"> <p>Welcome to the world of beige, the temple to easycare. It is easy to be sneery, in this north London branch of the Edinburgh Woollen Mill, but it does seem an unlikely new player on the high street. Last week, after the collapse of Peacocks, EWM rode in, like a knight in a pair of elasticated-waist trousers, and acquired 388 of its 612 stores.</p><p>The Scottish chain, based in Langholm in the borders, does seem to have been on a bit of a spree – last summer, the company bought 33 Jane Normans, as well as some soft furnishing stores and golf brands.</p><p>Founded in 1946 as a yarn dyeing business, the EWM opened its first shop in 1970 and now has 265, catering for a typical customer over the age of 45 with designs that are, according to its website, "ageless". It obviously is doing well, because chairman and chief executive Philip Day is worth around £300m.</p><p>I am the only person in this store for what seems like ages. A couple in their 60s join me, but leave without buying anything. Only a woman in her 50s buys a box of shortbread, one of the few nods to Scottishness alongside a two-for-one tartan blanket offer.</p> </div> </div> </div> <div id="related"> <div class="blog-byline b4"> <span class="blog-byline-kick"> Posted by <div class="contributer-full"> Emine Saner </div> </span> <span class="timestamp"> Friday 24 February 2012 15.00 EST </span> <span class="byline-publication"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian">The Guardian</a> </span> <div class="history js-show"> <a class="rollover history-link" href="#history-link-box">Article history</a> <div class="toolbox-popup" id="history-link-box" style="width: 460px"> <div class="send-inner"> <div class="share-top"> <h3>About this article</h3> <span><a class="close-toolbox" href="#history-link-box">Close</a></span> </div> <div class="section"> <h1>Why it's boom time for Edinburgh Woollen Mill</h1> This article was published on <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/">guardian.co.uk</a> at <time datetime="2012-02-26T19:00EST" pubdate>15.00 EST on Friday 24 February 2012</time>. A version appeared on p3 of the <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/2012/feb/27/g2">G2</a> section of <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian">the Guardian</a> on <time datetime="2012-02-26" pubdate><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/2012/feb/27">Sunday 26 February 2012</a></time>. </div> </div> </div> </div> </div> <ul id="article-toolbox-side" class="b4 left"> <li class="printable"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill/print" rel="nofollow" id="printlink" class="printable rollover" title="Link to a printer-friendly version"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_print.gif" alt="Print this" class="trail-icon"/><span>Printable version</span></a></li> <li><a class="rollover send-email" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/email/1708983" title="Opens an email form"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_email-friend.gif" alt="" class="trail-icon"/><span>Send to a friend</span></a></li> <li><a class="rollover send-share" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/share/1708983" title="Opens a share this page in a new window"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_share.gif" alt="" class="trail-icon"/><span>Share</span></a></li> <li><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add?r2PageId=1708983" id="clippable" title="Sends this page to your clippings file" class="rollover anchor-based-login-required package-required-YCLD"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_clip.gif" alt="" class="trail-icon"/><span>Clip</span></a></li> <li><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/contactus/1708983" class="rollover contact-link" title="Displays contact data for guardian.co.uk"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_email-us.gif" alt="" class="trail-icon"/><span>Contact us</span></a></li> <li class="resize trackable-component" data-component="comp: r2: Resize tool"> <img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_font.gif" alt="" class="trail-icon"/> <a href="/web/20120226034515/http://www.guardian.co.uk/help/accessibility" id="larger-sidebar" title="Increase text size" data-link-name="Text resize larger">larger</a> | <a href="/web/20120226034515/http://www.guardian.co.uk/help/accessibility" id="smaller-sidebar" title="Decrease text size" data-link-name="Text resize smaller">smaller</a> </li> </ul> <div class="toolbox-popup trackable-component" id="send-email-box" data-component="Send email box"> <div class="send-inner"> <div class="share-top"> <h3>Email</h3> <span><a class="close-toolbox" href="#send-email">Close</a></span> </div> <div> <form method="post" name="emailthis" id="emailthis" action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/email/1708983"> <fieldset> <div><label for="to">Recipient's email address</label></div> <input type="text" id="to" name="to" maxlength="64" value=""/> </fieldset> <fieldset> <div><label for="firstName">Your first name</label></div> <input type="text" name="firstName" id="firstName" maxlength="64" value=""/> </fieldset> <fieldset> <div><label for="surname">Your surname</label></div> <input type="text" id="surname" name="surname" maxlength="64" value=""/> </fieldset> <fieldset> <div> <label for="note">Add a note (optional)</label> <br/><span id="warning-side"></span> </div> <textarea name="note" cols="25" rows="5" onkeyup="formCheckerSide(this,250)"></textarea> </fieldset> <div class="inputrow"> <input type="submit" class="share-this-tracking" data-link-name="Email" value="Send"/> </div> <p class="ip_logged">Your IP address will be logged</p> </form> </div> </div> </div> <div class="toolbox-popup trackable-component" id="send-share-box" data-component="Share box"> <div class="send-inner"> <div class="share-top"> <h3>Share</h3> <span class="js-show"><a class="close-toolbox" href="#send-share-box">Close</a></span> </div> <div class="shortlink"> Short link for this page: <a rel="shortlink nofollow" href="http://web.archive.org/web/20120226034515/http://gu.com/p/35m7t">http://gu.com/p/35m7t</a> </div> <ul class="share-this-tracking"> <li> <a data-link-name="Stumbleupon" name="lid={share}{stumbleupon}" href="http://web.archive.org/web/20120226034515/http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 stumbleupon"></span>StumbleUpon </a> </li> <li> <a data-link-name="Reddit" name="lid={share}{reddit}" href="http://web.archive.org/web/20120226034515/http://reddit.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 reddit"></span>reddit </a> </li> <li> <a data-link-name="Tumblr" name="lid={share}{Tumblr}" href="http://web.archive.org/web/20120226034515/http://www.tumblr.com/share?v=3&u=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&t=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill" title="Share on Tumblr"> <span class="spr-16 tumblr"></span>Tumblr </a> </li> <li> <a data-link-name="Digg" name="lid={share}{Digg}" href="http://web.archive.org/web/20120226034515/http://digg.com/submit?phase=2&url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 digg"></span>Digg </a> </li> <li> <a data-link-name="LinkedIn" name="lid={share}{LinkedIn}" href="http://web.archive.org/web/20120226034515/http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill&source=The%20Guardian"> <span class="spr-16 linkedin"></span>LinkedIn </a> </li> <li> <a data-link-name="Google Bookmarks" name="lid={share}{Google Bookmarks}" href="http://web.archive.org/web/20120226034515/http://www.google.com/bookmarks/mark?op=edit&bkmk=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 google-bookmarks"></span>Google Bookmarks </a> </li> <li> <a data-link-name="del.icio.us" name="lid={share}{del.icio.us}" href="http://web.archive.org/web/20120226034515/http://del.icio.us/post?url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 delicious"></span>del.icio.us </a> </li> <li> <a data-link-name="Livejournal" name="lid={share}{livejournal}" href="http://web.archive.org/web/20120226034515/http://www.livejournal.com/update.bml?subject=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill"> <span class="spr-16 livejournal"></span>livejournal </a> </li> <li> <a data-link-name="Facebook" name="lid={share}{Facebook}" href="http://web.archive.org/web/20120226034515/http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill"> <span class="spr-16 facebook"></span>Facebook </a> </li> <li> <a data-link-name="Twitter" name="lid={share}{Twitter}" href="http://web.archive.org/web/20120226034515/http://twitter.com/home?status=http%3A%2F%2Fgu.com%2Fp%2F35m7t%2Ftw"> <span class="spr-16 twitter"></span>Twitter </a> </li> </ul> <div class="clear"></div> </div> </div> <div class="toolbox-popup" id="contact-link-box"> <div class="send-inner"> <div class="share-top"> <h3>Contact us</h3> <span><a class="close-toolbox" href="#contact">Close</a></span> </div> <div class="col first"> <ul> <li> Contact the Business editor<br><a href="http://web.archive.org/web/20120226034515/mailto:financial@guardian.co.uk">financial@guardian.co.uk</a> </li> <li> Report errors or inaccuracies: <a href="http://web.archive.org/web/20120226034515/mailto:reader@guardian.co.uk">reader@guardian.co.uk</a> </li> <li> Letters for publication should be sent to: <a href="http://web.archive.org/web/20120226034515/mailto:letters@guardian.co.uk">letters@guardian.co.uk</a> </li> </ul> </div> <div class="col"> <ul> <li> If you need help using the site: <a href="http://web.archive.org/web/20120226034515/mailto:userhelp@guardian.co.uk">userhelp@guardian.co.uk</a> </li> <li> Call the main Guardian and Observer switchboard: <br/><span>+44 (0)20 3353 2000</span> </li> <li> <ul> <li> <a href="http://web.archive.org/web/20120226034515/http://adinfo-guardian.co.uk/">Advertising guide</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/syndication/">License/buy our content</a> </li> </ul> </li> </ul> </div> </div> </div> <div class="related-keywords trackable-component" data-component="comp: related-keywords"> <h4 class="b4 t6"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business">Business</a></h4> <ul> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/retail" rel="tag">Retail industry</a> </li> </ul> <h4 class="b3 t6"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/fashion">Fashion</a></h4> <h4 class="b3 t6"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/uk">UK news</a></h4> <ul> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/uk/scotland" rel="tag">Scotland</a> </li> </ul> <p class="b4 t6">More from <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts">Shortcuts</a> on</p> <h4 class="b3 t6">Business</h4> <ul> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts+business/retail" rel="tag">Retail industry</a> </li> </ul> <h4 class="b3 t6">UK news</h4> <ul> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts+uk/scotland" rel="tag">Scotland</a> </li> </ul> <p class="t6 b4"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/tone/features">More features </a></p> <p class="t6 b4"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/tone/blog">More blogposts </a></p> </div> <span class="trackable-component component-wrapper two-col" data-component="microapp: related-information : Related information vertical : related-information-vertical"> <div class="related-content"> <div class="bd"> <div class="two-col edge"> <p class="b4 t6">Related</p> <ul class="l1d"> <li> <p class="t6 web-publication-date">31 Aug 2011</p> <p class="t7"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/books/2011/aug/31/waterstone-s-ends-3-for-2-offers?INTCMP=ILCNETTXT3487">Waterstone's ends 3-for-2 book offers</a> </p> </li><li> <p class="t6 web-publication-date">3 May 2009</p> <p class="t7"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/lifeandstyle/2009/may/03/recession-chic-fashion-high-street?INTCMP=ILCNETTXT3487">Top fashion designers make the recession chic</a> </p> </li><li> <p class="t6 web-publication-date">15 Nov 2011</p> <p class="t7"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/fashion/2011/nov/15/marks-and-spencer-250-dress?INTCMP=ILCNETTXT3487">A £249 dress? Can this really be M&S?</a> </p> </li><li> <p class="t6 web-publication-date">7 Jul 2009</p> <p class="t7"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/lifeandstyle/2009/jul/07/beth-ditto-evans?INTCMP=ILCNETTXT3487">Think big</a> </p> </li> </ul> </div> </div> </div> </span> </div> <ul id="blog-nav-bottom" class="blog-navigation"> <li class="blog-previous"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/education/shortcuts/2012/feb/22/what-is-john-lewis-model">Previous</a> </li> <li class="blog-home"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts" title="">Blog home</a> </li> </ul> <ul id="article-toolbox"> <li class="printable"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill/print" rel="nofollow" id="printlink" class="printable rollover" title="Link to a printer-friendly version"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_print.gif" alt="Print this" class="trail-icon"/><span>Printable version</span></a></li> <li><a class="rollover send-email" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/email/1708983" title="Opens an email form"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_email-friend.gif" alt="" class="trail-icon"/><span>Send to a friend</span></a></li> <li><a class="rollover send-share" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/share/1708983" title="Opens a share this page in a new window"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_share.gif" alt="" class="trail-icon"/><span>Share</span></a></li> <li><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add?r2PageId=1708983" id="clippable" title="Sends this page to your clippings file" class="rollover anchor-based-login-required package-required-YCLD"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_clip.gif" alt="" class="trail-icon"/><span>Clip</span></a></li> <li><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/contactus/1708983" class="rollover contact-link" title="Displays contact data for guardian.co.uk"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_email-us.gif" alt="" class="trail-icon"/><span>Contact us</span></a></li> <li class="article-history"><a href="#" title="View the history of this article" class="rollover history-link"><img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/icon_history.gif" alt="" class="trail-icon"/><span>Article history</span></a></li> </ul> <div class="toolbox-popup trackable-component" id="send-email-box" data-component="Send email box"> <div class="send-inner"> <div class="share-top"> <h3>Email</h3> <span><a class="close-toolbox" href="#send-email">Close</a></span> </div> <div> <form method="post" name="emailthis" id="emailthis" action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/email/1708983"> <fieldset> <div><label for="to">Recipient's email address</label></div> <input type="text" id="to" name="to" maxlength="64" value=""/> </fieldset> <fieldset> <div><label for="firstName">Your first name</label></div> <input type="text" name="firstName" id="firstName" maxlength="64" value=""/> </fieldset> <fieldset> <div><label for="surname">Your surname</label></div> <input type="text" id="surname" name="surname" maxlength="64" value=""/> </fieldset> <fieldset> <div> <label for="note">Add a note (optional)</label> <br/><span id="warning-side"></span> </div> <textarea name="note" cols="25" rows="5" onkeyup="formCheckerSide(this,250)"></textarea> </fieldset> <div class="inputrow"> <input type="submit" class="share-this-tracking" data-link-name="Email" value="Send"/> </div> <p class="ip_logged">Your IP address will be logged</p> </form> </div> </div> </div> <div class="toolbox-popup trackable-component" id="send-share-box" data-component="Share box"> <div class="send-inner"> <div class="share-top"> <h3>Share</h3> <span class="js-show"><a class="close-toolbox" href="#send-share-box">Close</a></span> </div> <div class="shortlink"> Short link for this page: <a rel="shortlink nofollow" href="http://web.archive.org/web/20120226034515/http://gu.com/p/35m7t">http://gu.com/p/35m7t</a> </div> <ul class="share-this-tracking"> <li> <a data-link-name="Stumbleupon" name="lid={share}{stumbleupon}" href="http://web.archive.org/web/20120226034515/http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 stumbleupon"></span>StumbleUpon </a> </li> <li> <a data-link-name="Reddit" name="lid={share}{reddit}" href="http://web.archive.org/web/20120226034515/http://reddit.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 reddit"></span>reddit </a> </li> <li> <a data-link-name="Tumblr" name="lid={share}{Tumblr}" href="http://web.archive.org/web/20120226034515/http://www.tumblr.com/share?v=3&u=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&t=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill" title="Share on Tumblr"> <span class="spr-16 tumblr"></span>Tumblr </a> </li> <li> <a data-link-name="Digg" name="lid={share}{Digg}" href="http://web.archive.org/web/20120226034515/http://digg.com/submit?phase=2&url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 digg"></span>Digg </a> </li> <li> <a data-link-name="LinkedIn" name="lid={share}{LinkedIn}" href="http://web.archive.org/web/20120226034515/http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill&source=The%20Guardian"> <span class="spr-16 linkedin"></span>LinkedIn </a> </li> <li> <a data-link-name="Google Bookmarks" name="lid={share}{Google Bookmarks}" href="http://web.archive.org/web/20120226034515/http://www.google.com/bookmarks/mark?op=edit&bkmk=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 google-bookmarks"></span>Google Bookmarks </a> </li> <li> <a data-link-name="del.icio.us" name="lid={share}{del.icio.us}" href="http://web.archive.org/web/20120226034515/http://del.icio.us/post?url=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill&title=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill"> <span class="spr-16 delicious"></span>del.icio.us </a> </li> <li> <a data-link-name="Livejournal" name="lid={share}{livejournal}" href="http://web.archive.org/web/20120226034515/http://www.livejournal.com/update.bml?subject=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill"> <span class="spr-16 livejournal"></span>livejournal </a> </li> <li> <a data-link-name="Facebook" name="lid={share}{Facebook}" href="http://web.archive.org/web/20120226034515/http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.guardian.co.uk%2Fbusiness%2Fshortcuts%2F2012%2Ffeb%2F24%2Fboom-time-edinburgh-woollen-mill"> <span class="spr-16 facebook"></span>Facebook </a> </li> <li> <a data-link-name="Twitter" name="lid={share}{Twitter}" href="http://web.archive.org/web/20120226034515/http://twitter.com/home?status=http%3A%2F%2Fgu.com%2Fp%2F35m7t%2Ftw"> <span class="spr-16 twitter"></span>Twitter </a> </li> </ul> <div class="clear"></div> </div> </div> <div class="toolbox-popup" id="contact-link-box"> <div class="send-inner"> <div class="share-top"> <h3>Contact us</h3> <span><a class="close-toolbox" href="#contact">Close</a></span> </div> <div class="col first"> <ul> <li> Contact the Business editor<br><a href="http://web.archive.org/web/20120226034515/mailto:financial@guardian.co.uk">financial@guardian.co.uk</a> </li> <li> Report errors or inaccuracies: <a href="http://web.archive.org/web/20120226034515/mailto:reader@guardian.co.uk">reader@guardian.co.uk</a> </li> <li> Letters for publication should be sent to: <a href="http://web.archive.org/web/20120226034515/mailto:letters@guardian.co.uk">letters@guardian.co.uk</a> </li> </ul> </div> <div class="col"> <ul> <li> If you need help using the site: <a href="http://web.archive.org/web/20120226034515/mailto:userhelp@guardian.co.uk">userhelp@guardian.co.uk</a> </li> <li> Call the main Guardian and Observer switchboard: <br/><span>+44 (0)20 3353 2000</span> </li> <li> <ul> <li> <a href="http://web.archive.org/web/20120226034515/http://adinfo-guardian.co.uk/">Advertising guide</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/syndication/">License/buy our content</a> </li> </ul> </li> </ul> </div> </div> </div> <div class="toolbox-popup" id="history-link-box" style="width: 460px"> <div class="send-inner"> <div class="share-top"> <h3>About this article</h3> <span><a class="close-toolbox" href="#history-link-box">Close</a></span> </div> <div class="section"> <h1>Why it's boom time for Edinburgh Woollen Mill</h1> This article was published on <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/">guardian.co.uk</a> at <time datetime="2012-02-26T19:00EST" pubdate>15.00 EST on Friday 24 February 2012</time>. A version appeared on p3 of the <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/2012/feb/27/g2">G2</a> section of <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian">the Guardian</a> on <time datetime="2012-02-26" pubdate><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/2012/feb/27">Sunday 26 February 2012</a></time>. </div> </div> </div> <span class="trackable-component component-wrapper six-col" data-component="comp: Below fold ad slot : 3rd ad slot"> <div id="Middle2" class=" hide-on-popup"> <div id="ad-placeholder-Middle2"></div> </div> </span> <span class="trackable-component component-wrapper six-col" data-component="comp: Advertiser links for article page : Bottom article advertiserlinks"> <div id="advertiser-container"> <script type="text/javascript"> google_ad_client = 'ca-guardian_js'; google_ad_channel = 'business'; </script> <script> google_max_num_ads = '3'; </script> <div id="google-ads-container" class="eight-col edge component advertiser-links" style="display: none;"></div> <script type="text/javascript"> //<![CDATA[ if (true) { writeScript("http://web.archive.org/web/20120226034515/http://pagead2.googlesyndication.com/pagead/show_ads.js", false, function(){}); } // ]]> </script> </div> </span> <span class="trackable-component component-wrapper eight-col" data-component="microapp: discussion-main : fetchCommentsForKey : comments top"> <script> var cookie_domain = "www.guardian.co.uk"; </script> <div class="eight-col discussion content-comment-list"> <div class="hd">  <h2 id="start-of-comments">Comments</h2> <form id="sort-comments" action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/handlers/sortComments" method="post" autocomplete="false"> <p>8 comments, displaying <span>oldest</span> first</p> <fieldset> <input type="hidden" name="page_url" value="http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill"/> <input type="hidden" name="page" value="1"/> <input type="hidden" name="verify" value="eyJ0aW1lc3RhbXAiOjEzMzAyMjc5MTUuMTg3Mzg3LCJyYW5kb20iOiIzMjYzMTI4MzMwNGJiMzM3MjRkMmQ0MTE3OTZmOWNhZiIsImNvbW1lbnRpbmdfZW5kcG9pbnRzX3R5cGUiOiJHdWFyZGlhbiIsInJlZGlyZWN0X3VybCI6Imh0dHA6Ly93d3cuZ3VhcmRpYW4uY28udWsvYnVzaW5lc3Mvc2hvcnRjdXRzLzIwMTIvZmViLzI0L2Jvb20tdGltZS1lZGluYnVyZ2gtd29vbGxlbi1taWxsIiwia2V5IjoiL3AvMzVtN3QifQ.PcNU71Xx8-X-XlNnaqhqWy25cCU"/> <label for="sort_by">Sort comments by</label> <select name="sort_by"> <option value="date__ascending" selected="selected">Oldest</option> <option value="date__descending">Newest</option> </select> <input type="submit" value="Submit"/> </fieldset> <script> jQ('#sort-comments fieldset').addClass('hidden'); </script> </form> </div> <p> <a class="anchor-based-login-required policy-required-basicCommunity fancy-button fancy-button-inline" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/article-redirect/3147208">Sign in to comment</a> or <a href="http://web.archive.org/web/20120226034515/https://id.guardian.co.uk/register?returnUrl=http://www.guardian.co.uk/discussion/article-redirect/3147208" title="Click to register" class="signin register-required">create your Guardian account</a> to join the conversation </p> <ul class="comment-legend two-col edge b2"> <li><img src="http://web.archive.org/web/20120226034515im_/http://resource.guim.co.uk/discussion/static/1780/images/icons_staff_16.gif" alt="This symbol indicates that that person is The Guardian's staff" width="16" height="16"/>Staff</li> <li><img src="http://web.archive.org/web/20120226034515im_/http://resource.guim.co.uk/discussion/static/1780/images/icons_contributor_16.gif" alt="This symbol indicates that that person is a contributor" width="16" height="16"/>Contributor</li> </ul> <div id="discussion-comments"> <ul class="comment b2" id="comment-14841927"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/discussion/avatars/2010/09/02/cta_262190_10/ee20eb59-5eb0-4502-939c-5a9ebe2b77c8/60x60.png" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/user/newenergyspace" title="User profile page">newenergyspace</a> <p class="date">24 February 2012 9:09PM</p> </div> <div class="comment-body"> <p>Well that was a worthwhile read.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(14841927);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-14841927">12</span>) </li> <li class="reply"> Responses (1) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/report-abuse/comment/14841927"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-14841927"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/comment-permalink/14841927" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-14843458"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/discussion/avatars/2010/09/02/cta_262190_19/91c9795e-097d-459c-b507-641c6d264c60/60x60.png" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/user/norwichirish" title="User profile page">norwichirish</a> <p class="date">24 February 2012 11:10PM</p> </div> <div class="response-to"> Response to <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/comment-permalink/14841927">newenergyspace, 24 February 2012 9:09PM</a> </div> <div class="comment-body"> <p>Indeed, a few hundred words short of any actual analysis. There is a point in though. Edinburgh Woolen Mills flies below the radar. They're not remotely fashionable or trendy, and yet they seem to be successful nonetheless. </p><p>I ventured into one of their stores (In Norwich) last year, and I didn't see a single thing I'd buy, nor did I see anybody else buying anything. Their acquisitiveness comes as a surprise to me, going on my own experience I'd have thought the company would be bankrupt by now for sure.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(14843458);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-14843458">5</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/report-abuse/comment/14843458"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-14843458"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/comment-permalink/14843458" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-14843537"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/discussion/avatars/2010/09/02/cta_262190_19/91c9795e-097d-459c-b507-641c6d264c60/60x60.png" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/user/norwichirish" title="User profile page">norwichirish</a> <p class="date">24 February 2012 11:16PM</p> </div> <div class="comment-body"> <p>Sorry-Woollen, my browser spellcheck second guessed me.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(14843537);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-14843537">0</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/report-abuse/comment/14843537"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-14843537"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/comment-permalink/14843537" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-14846102"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/user/redsinexile" title="User profile page">redsinexile</a> <p class="date">25 February 2012 8:50AM</p> </div> <div class="comment-body"> <p>So where are the other 2 or 3 pages of analysis?</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(14846102);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-14846102">3</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/report-abuse/comment/14846102"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-14846102"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/comment-permalink/14846102" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-14846374"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/discussion/avatars/2011/01/16/neilwilson/6405dcc7-4995-4004-b1e8-0f66afb4db76/60x60.png" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/user/neilwilson" title="User profile page">neilwilson</a> <p class="date">25 February 2012 9:23AM</p> </div> <div class="comment-body"> <p>Tip:</p><p>Try looking outside the South East of England.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(14846374);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-14846374">2</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/report-abuse/comment/14846374"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-14846374"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/comment-permalink/14846374" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-14846390"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/user/johnjm" title="User profile page">johnjm</a> <p class="date">25 February 2012 9:25AM</p> </div> <div class="comment-body"> <p>I concur with the other comments above: where is the rest of this article?! This piece is entirely pointless.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(14846390);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-14846390">7</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/report-abuse/comment/14846390"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-14846390"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/comment-permalink/14846390" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-14854978"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/user/Joburger8" title="User profile page">Joburger8</a> <p class="date">26 February 2012 1:03AM</p> </div> <div class="comment-body"> <p>ha ha,</p><p>EWM, owner worth 300mill,</p><p>stores bought</p><p>grannies and grandads shop there (apparently) - not proven as no one seen buying.</p><p>however, this is a success - fact,</p><p>kop that one peacocks!</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(14854978);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-14854978">0</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/report-abuse/comment/14854978"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-14854978"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/comment-permalink/14854978" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-14855008"> <li class="comment-author" id="end-of-comments"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/user/Joburger8" title="User profile page">Joburger8</a> <p class="date">26 February 2012 1:06AM</p> </div> <div class="comment-body"> <blockquote><p>Welcome to the world of beige, the temple to easycare.</p></blockquote><p>What is the temple of easycare? Is this the place of pasture or what?</p><p>'Magine beginning an article with that as your opening sentence?</p><p>:)</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(14855008);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-14855008">0</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/report-abuse/comment/14855008"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-14855008"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/comment-permalink/14855008" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> </div> </div> </span> <span class="trackable-component component-wrapper eight-col" data-component="microapp: discussion-main : fetchPostCommentForm : comments"> <div id="post-area"> <div id="login-container"> <a class="anchor-based-login-required policy-required-basicCommunity fancy-button fancy-button-inline" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/article-redirect/3147208">Sign in to comment</a> or <a href="http://web.archive.org/web/20120226034515/https://id.guardian.co.uk/register?returnUrl=http://www.guardian.co.uk/discussion/article-redirect/3147208" title="Click to register" class="signin register-required">create your Guardian account</a> to join the conversation </div> </div> <script type="text/javascript"> jQ(document).ready(function(){ // check jQuery UI hasn't been loaded in by a microapp. short-term fix. if (!jQuery.ui) { jQ.getScript('http://web.archive.org/web/20120226034515/http://resource.guim.co.uk/discussion/static/1780/jquery-ui-1.7.3.custom.min.js'); } }); </script> <script type="text/javascript"> function fix_domain_for_careers(url){ var re, fixed_url; var careers_length = "careers".length; if (window.location.host.substr(0, careers_length) === "careers") { re = /http:\/\/web.archive.org\/web\/20120226034515\/http:\/\/www\./; fixed_url = url.replace(re, "http://web.archive.org/web/20120226034515/http://careers."); } else { re = /http:\/\/web.archive.org\/web\/20120226034515\/http:\/\/careers\./; fixed_url = url.replace(re, "http://web.archive.org/web/20120226034515/http://www."); } return fixed_url; } jQ(function() { fixPluckCommentUrl('http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/api/resolvePluckCommentKey?pluck-comment-keys=&callback='); var loading_box = jQ("<div class='report-form-loading'>Loading</div>"); jQ('a.report-abuse:not(.no-abuse-popup)').live('click', function(ev) { ev.preventDefault(); loading_box.dialog({ title: "Abuse report", draggable: false, modal: true, width: 400, minHeight: 320, resizable: false, beforeclose: function(event, ui) { var readOnly = jQ('.report-abuse-ajax-readonly').length; if(readOnly == 1) return true; var reason = jQ('.report-abuse-ajax-form textarea#id_reason').val(); var thanksPage = jQ('.report-form-loading p[data-abuse-report-accepted-for-comment]').length; if (thanksPage == 0) { thanksPage = jQ('.report-form-loading p[data-abuse-report-accepted-for-profile]').length; } if(thanksPage == 0) { if(reason == 0) { return true; } else { return confirm("Closing this window without pressing \"Report\" will result in your words being lost. Are you sure?"); } } else { return true; } }, close: function(ev, ui) { loading_box.remove(); } }); abuse_report_url = this.href.replace('report-abuse', 'report-abuse-ajax'); abuse_report_url = fix_domain_for_careers(abuse_report_url); jQ.ajax({ url: abuse_report_url, success: function(data){ loading_box.html(data); } }); }); jQ('body').delegate('.report-abuse-ajax-form form', 'submit', function(ev) { ev.preventDefault(); var form = jQ(this); var url = fix_domain_for_careers(form.attr('action')); jQ.post(url, form.serialize(), function(html) { form.parents('.ui-dialog-content').html(html); // Has the abuse report been accepted? var el = jQ(html); var comment_id = el.attr('data-abuse-report-accepted-for-comment'); var profile_id = el.attr('data-abuse-report-accepted-for-profile'); if (comment_id) { jQ('ul#comment-' + comment_id).find('li.abuse-report').remove(); } else if (profile_id) { jQ('p.report-abuse').remove(); } var is_successful_submission = (comment_id || profile_id); if (is_successful_submission) { if(guardian.r2.omniture.isAvailable()) { // track with omniture s.linkTrackVars = 'events,eVar37'; s.linkTrackEvents = 'event37'; s.eVar37 = 'Comment:Report Abuse'; s.events = 'event37'; s.tl(true, 'o', 'Comment report abuse'); } window.setTimeout(function() { loading_box.dialog("close"); }, 3000); } }); }); //make sure submit button is enabled onReady. jQ('#newcommenting-form input[type=submit]' ).removeAttr('disabled'); var newFormURL = window.location.protocol + '//' + window.location.host + window.location.pathname + '?#post-area'; jQ('div#login-container form.post-your-comments').attr('action', newFormURL); jQ('div#signup-container input').click(function(){ urlStack.clearUrlStack(); urlStack.pushUrlOntoStack(newFormURL); document.location = 'http://web.archive.org/web/20120226034515/http://users.guardian.co.uk/signup/tr/1,,-720,00.html'; }); jQ('.recomended').show(); jQ('#newcommenting-form').submit(function(){ jQ('input[type=submit]', this).attr('disabled', 'disabled'); }); }); //end jQ ready function openAbuseBox(commentId) { jQ("#abuse-report-comment-id").val(commentId); var loading_box = jQ('<div class="report-form-loading">Loading</div>'); loading_box.dialog({ title:"Abuse report", draggable: false, modal:true, width:400, minHeight:320, resizable: false, beforeclose: function(event, ui) { var reason = jQ('textarea#id_reason').val(); if (reason != "") { return confirm("Closing this window without pressing \"Report\" will result in your words being lost. Are you sure?"); } else { return true; } } }); } function recommendComment(commentId) { var post_url = "http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/discussion/handlers/recommendComment"; post_url = fix_domain_for_careers(post_url); jQ.post(post_url, { comment_id: commentId }, function(data) { if (data == "OK") { var span = jQ("#recommended-count-" + commentId); span.prev('a').contents().unwrap(); span.text(parseInt(span.text(), 10)+1); } else { var span = jQ("#recommended-count-" + commentId); span.prev('a').contents().unwrap(); } }); } </script> </span> </div> <div id="promo"> <div id="promo" class="four-col edge"> <span class="trackable-component component-wrapper four-col" data-component="comp: Flexible right hand slot advert : right hand ad slot on all sites"> <div id="Right1" class=" hide-on-popup"> <div id="ad-placeholder-Right1"></div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="microapp: money-supermarket : money supermarket promo : Minibest buys on business"> <?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <div class="money-supermarket promo-component"> <div class="hd"> <h3>Our selection of best buys</h3> </div> <div class="bd"> <ul class="tabs"> <li><a class="active" href="#finance-pane-0">Mortgages</a></li> <li><a class="inactive" href="#finance-pane-1">Credit cards</a></li> <li><a class="inactive" href="#finance-pane-2">Loans</a></li> <li><a class="inactive" href="#finance-pane-3">Savings</a></li> </ul> <div id="finance-guides"> <div id="finance-pane-0"> <div class="finance-table"> <table id="mortgage-table"> <col class="title"/> <col class="rate"/> <col class="more-info"/> <thead> <tr> <th scope="col">Lender</th> <th scope="col">Initial rate</th> <td></td> </tr> </thead> <tbody> <tr> <td>HSBC</td> <td>2.24%</td> <td><a href="http://web.archive.org/web/20120226034515/http://guardian.lcplc-online.co.uk/BestBuy.aspx?GUProdID=156807&Type=F">More</a></td> </tr><tr> <td>Post Office</td> <td>2.73%</td> <td><a href="http://web.archive.org/web/20120226034515/http://guardian.lcplc-online.co.uk/BestBuy.aspx?GUProdID=156871&Type=F">More</a></td> </tr><tr> <td>First Direct</td> <td>1.99%</td> <td><a href="http://web.archive.org/web/20120226034515/http://guardian.lcplc-online.co.uk/BestBuy.aspx?GUProdID=114284&Type=V">More</a></td> </tr> </tbody> </table> </div> <ul class="best-buys-more"> <li class="bullet info"> <a href="http://web.archive.org/web/20120226034515/http://guardian.lcplc-online.co.uk/bestbuy.aspx" rel="nofollow">See more mortgage best buys</a> </li> <li class="bullet"> <a href="http://web.archive.org/web/20120226034515/http://guardian.lcplc-online.co.uk/Wizard1.aspx" rel="nofollow">Get a personal quote</a> </li> </ul> </div> <div class="initially-off" id="finance-pane-1"> <div class="finance-table"> <table id="credit-card-table"> <col class="title"/> <col class="rate"/> <col class="more-info"/> <thead> <tr> <th scope="col">Name</th> <th scope="col">BT Rate</th> <th scope="col">BT Period</th> <th scope="col"></th> </tr> </thead> <tbody> <tr> <td>Barclaycard Platinum Credit Card with Extended Balance Transfer</td> <td>0.00%</td> <td>22 months</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/servicelayer/products/card/bcard_plat_22_months/GU/5">More</a></td> </tr><tr> <td>Halifax Balance Transfer Credit Card</td> <td>0.00%</td> <td>22 months</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/servicelayer/products/card/halifax_bt_credit_card/GU/5">More</a></td> </tr><tr> <td>Barclaycard Platinum Credit Card with Balance Transfer</td> <td>0.00%</td> <td>21 months</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/servicelayer/products/card/bcard_plat_20_month/GU/5">More</a></td> </tr> </tbody> </table> </div> <ul class="best-buys-more"> <li class="bullet info"> <a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/partners/guardian/cards/" rel="nofollow">See more credit cards best buys</a> </li> <li class="bullet"> <a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/partners/guardian/cards/" rel="nofollow">Compare over 300 credit cards</a> </li> </ul> </div> <div class="initially-off" id="finance-pane-2"> <div class="finance-table"> <table id="loan-table"> <col class="title"/> <col class="rate"/> <col class="more-info"/> <thead> <tr> <th scope="col">Provider</th> <th scope="col">Headline rate</th> <th scope="col">APR</th> <th scope="col"></th> </tr> </thead> <tbody> <tr> <td>M&S Personal Loan</td> <td>6.00%</td> <td>6%</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/loansp/LoansExternalDb_new.asp?BestBuy=1&Source=GU&LoansID=221&URL=http://money.marksandspencer.com/banner.asp?bannerid=3195">More</a></td> </tr><tr> <td>Tesco</td> <td>6.10%</td> <td>6.1%</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/loansp/LoansExternalDb_new.asp?BestBuy=1&Source=GU&LoansID=2030&URL=http://clk.atdmt.com/UAG/go/183413853/direct/01/">More</a></td> </tr><tr> <td>Sainsbury's Shopper Personal Loan</td> <td>6.10%</td> <td>6.1%</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/loansp/LoansExternalDb_new.asp?BestBuy=1&Source=GU&LoansID=1562&URL=http://www.sainsburysbank.co.uk/borrowing/micro/bor_loans_ms_apply.shtml?source=NET0032ILOANMSIT0001">More</a></td> </tr> </tbody> </table> </div> <ul class="best-buys-more"> <li class="bullet info"> <a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/partners/guardian/loans/" rel="nofollow">See more loan best buys</a> </li> <li class="bullet"> <a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/partners/guardian/loans/" rel="nofollow">Compare over 500 loan providers</a> </li> </ul> </div> <div class="initially-off" id="finance-pane-3"> <div class="finance-table"> <table id="savings-table"> <col class="title"/> <col class="rate"/> <col class="more-info"/> <thead> <tr> <th scope="col">Provider</th> <th scope="col">AER</th> <th scope="col"></th> </tr> </thead> <tbody> <tr> <td>Santander</td> <td>3.1%</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/servicelayer/products/savings/SAVINGS002606301Anniversary/GU">More</a></td> </tr><tr> <td>ING Direct</td> <td>2.9%</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/servicelayer/products/savings/SAVINGS000362202Monthly/GU">More</a></td> </tr><tr> <td>Principality BS</td> <td>2.85%</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/servicelayer/products/savings/SAVINGS002529501Yearly/GU">More</a></td> </tr> </tbody> </table> <ul class="best-buys-more"> <li class="bullet info"> <a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/partners/guardian/savings?feed=easy-access" rel="nofollow">See more savings account offers</a> </li> <li class="bullet"> <a href="http://web.archive.org/web/20120226034515/http://www.moneysupermarket.com/partners/guardian/savings?feed=easy-access" rel="nofollow">Compare over 4,000 savings accounts</a> </li> </ul> </div> </div> </div> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="microapp: twitter-app : Grouped Twitter Feed (Promo) : Twitter micro-app under MPU"> <div id="fashion" class="promo-component twitter-container" data-fetch-url="http://resource.guim.co.uk/twitter/jsonlist/fashion.jsonp" data-latest-tweet="173563320002031616"> <div class="hd"> <h3>Guardian Fashion on Twitter</h3> </div> <div class="bd"> <p class="l2">The latest tweets from the Guardian fashion team</p> <ul> <li class="l1 tweet"> <a href="http://web.archive.org/web/20120226034515/http://twitter.com/GuardianFashion"><img src="http://web.archive.org/web/20120226034515im_/http://a2.twimg.com/profile_images/1389725626/lifenstyle-twitter-avatar_normal.jpg" alt="GuardianFashion" height="40" width="40"/></a> <p><a href="http://web.archive.org/web/20120226034515/http://twitter.com/GuardianFashion"><strong>GuardianFashion:</strong></a> It's all in the detail: broderie anglaise: <a href="http://web.archive.org/web/20120226034515/http://t.co/riMo5i0f" target="_new">http://t.co/riMo5i0f</a> <a href="http://web.archive.org/web/20120226034515/http://search.twitter.com/search?q=%23fashion">#fashion</a></p> <span><a href="http://web.archive.org/web/20120226034515/http://twitter.com/GuardianFashion/statuses/173563320002031616">about 3 hours, 20 minutes ago</a></span> </li> <li class="l1 tweet"> <a href="http://web.archive.org/web/20120226034515/http://twitter.com/GuardianFashion"><img src="http://web.archive.org/web/20120226034515im_/http://a2.twimg.com/profile_images/1389725626/lifenstyle-twitter-avatar_normal.jpg" alt="GuardianFashion" height="40" width="40"/></a> <p><a href="http://web.archive.org/web/20120226034515/http://twitter.com/GuardianFashion"><strong>GuardianFashion:</strong></a> Live video stream from Milan Fashion Week: <a href="http://web.archive.org/web/20120226034515/http://t.co/ad53eSnB" target="_new">http://t.co/ad53eSnB</a> <a href="http://web.archive.org/web/20120226034515/http://search.twitter.com/search?q=%23fashion">#fashion</a></p> <span><a href="http://web.archive.org/web/20120226034515/http://twitter.com/GuardianFashion/statuses/173462694295388160">about 9 hours, 59 minutes ago</a></span> </li> <li class="l1 tweet"> <a href="http://web.archive.org/web/20120226034515/http://twitter.com/GuardianFashion"><img src="http://web.archive.org/web/20120226034515im_/http://a2.twimg.com/profile_images/1389725626/lifenstyle-twitter-avatar_normal.jpg" alt="GuardianFashion" height="40" width="40"/></a> <p><a href="http://web.archive.org/web/20120226034515/http://twitter.com/GuardianFashion"><strong>GuardianFashion:</strong></a> Live video stream from Milan Fashion Week: <a href="http://web.archive.org/web/20120226034515/http://t.co/IR5USFKN" target="_new">http://t.co/IR5USFKN</a> <a href="http://web.archive.org/web/20120226034515/http://search.twitter.com/search?q=%23fashion">#fashion</a></p> <span><a href="http://web.archive.org/web/20120226034515/http://twitter.com/GuardianFashion/statuses/173439510955302913">about 11 hours, 32 minutes ago</a></span> </li> </ul> </div> <div class="ft">• <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/twitter/list/fashion">Read all the tweets from our Fashion team</a><br> • <a href="http://web.archive.org/web/20120226034515/https://twitter.com/#!/LifeandStyle/guardian-fashion">Follow our Fashion team on a Twitter list</a></div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="microapp: zeitgeist : Most Viewed Old Promo : Most viewed by section - Zeitgeist"> <style> .m-zeitgeist .bd { float: left } /* for the IE6 lols */ .m-zeitgeist .hd { padding-bottom: 0px; margin-bottom: -12px} .m-zeitgeist .hd h2 { padding-bottom: 12px; } .m-zeitgeist #att-panes { background-color: #fff; float: left; } .m-zeitgeist .att-toggle-pane { min-width:280px; } .m-zeitgeist ol { padding: 0 5px; } .m-zeitgeist #most-zeitgeist ol { padding-left: 0; } .m-zeitgeist .zg-date { color: #D61D00; padding-left:5px; padding-top: 5px; } .m-zeitgeist ol li { clear: both; padding-left: 15px; } .m-zeitgeist div#att-most-viewed ol li.l1, .m-zeitgeist div#att-latest ol li.l1 { padding-bottom: 9px !important; } .m-zeitgeist ol li.footer { clear: both; padding-left: 0px !important; padding-top: 5px !important; } .m-zeitgeist .rank { float: left; margin-left: -15px; } .m-zeitgeist .kicker { font-weight: bold; } .m-zeitgeist ol li.thumb { padding-left: 0; } .m-zeitgeist ol li.thumb .rank { margin-left: 0; } .m-zeitgeist ol li img { float: left; margin: 0 10px 3px 0; } .m-zeitgeist #most-zeitgeist ol li { border-top: none; padding: 0; border-top: none; } .m-zeitgeist #most-zeitgeist ol li .zeit-link {background-color: #fff; padding: 5px 0 9px 5px; border-top: 1px dotted #999; margin-bottom: 0px; } .m-zeitgeist #most-zeitgeist ol li.footer { border-top:1px dotted #999; padding: 5px 0 9px 10px; margin-left: 5px } .m-zeitgeist #most-zeitgeist .m-zeigeist ol { padding-left: 0} /* zeit-up */ .m-zeitgeist #most-zeitgeist .what-is { float: none; padding: 0 3px; vertical-align: middle; cursor: pointer; } .about-zeit { position: relative; } .zeit-popup { position: absolute; display: none; background-color: #dbedf3; color: #333; padding: 6px; width: 200px; } .fade-1 { border-left: 5px solid #4A64D9 !important;} .fade-2 { border-left: 5px solid #687DDF !important;} .fade-3 { border-left: 5px solid #8696E5 !important;} .fade-4 { border-left: 5px solid #A4AFEB !important;} .fade-5 { border-left: 5px solid #C2C8F1 !important;} .m-zeitgeist div.hd { padding-bottom: 0; } .m-zeitgeist.most-viewed div.hd { padding-bottom: 7px; } </style> <script type="text/javascript"> jQ(function($){$('.about-zeit').each(function(){var distance=-10;var time=250;var hideDelay=500;var hideDelayTimer=null;var beingShown=false;var shown=false;var trigger=$('.what-is',this);var info=$('.zeit-popup',this).css('opacity',0);$([trigger.get(0),info.get(0)]).mouseover(function(){if(hideDelayTimer)clearTimeout(hideDelayTimer);if(beingShown||shown){return;}else{beingShown=true;info.css({top:-97,right:0,display:'block'}).animate({top:'-='+distance+'px',opacity:1},time,'swing',function(){beingShown=false;shown=true;});}return false;}).mouseout(function(){if(hideDelayTimer)clearTimeout(hideDelayTimer);hideDelayTimer=setTimeout(function(){hideDelayTimer=null;info.animate({top:'-='+distance+'px',opacity:0},time,'swing',function(){shown=false;info.css('display','none');});},hideDelay);return false;});});}); </script>  <div class="m-zeitgeist promo-component four-col attention-data"> <div class="hd"> <h3>On Business</h3> </div> <div class="bd"> <div id="att-toggle"> <ul class="tabs"> <li> <a class="active" href="#att-most-viewed">Most viewed</a> </li> <li> <a class="inactive" href="#most-zeitgeist">Zeitgeist</a> </li> <li> <a class="inactive" href="#att-latest">Latest</a> </li> </ul> <div id="att-panes"> <div class="att-tabs att-toggle-pane" id="att-most-viewed"> <p class="b2 zg-date">Last 24 hours</p> <ol> <li class="l1 thumb"> <img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/Pix/pixies/2012/2/23/1330013219097/Laura-Ashley-003.jpg"/> <span class="rank">1. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/fashion/2012/feb/26/uniqlo-laura-ashley-fashion-collaboration">Can Laura Ashley be edgy?</a> </li> <li class="l1"> <span class="rank">2. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/uk/2012/feb/25/burger-king-quits-work-experience-scheme">Burger King quits work experience scheme for jobless</a> </li> <li class="l1"> <span class="rank">3. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/26/bombardier-bid-for-crossrail">Why Bombardier's bid for Crossrail means so much to Litchurch Lane</a> </li> <li class="l1"> <span class="rank">4. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/24/lloyds-plunges-loss-2011-shares">Lloyds plunges to £3.5bn loss for 2011</a> </li> <li class="l1"> <span class="rank">5. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/26/not-enough-good-economic-news-william-keegan">You can have too much good news. But currently, we don't have enough</a> </li> <li class="more-most-viewed l1 footer"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/most-viewed/business">More most viewed</a> </li> </ol> </div> <div class="att-tabs att-toggle-pane initially-off" id="most-zeitgeist"> <p class="b2 zg-date">Last 24 hours</p> <ol> <li class="l1 business fade-1"> <div class="zeit-link"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/uk/2012/feb/25/burger-king-quits-work-experience-scheme">Burger King quits work experience scheme for jobless</a></div> </li> <li class="l1 business fade-2"> <div class="zeit-link"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/26/not-enough-good-economic-news-william-keegan">You can have too much good news. But currently, we don't have enough</a></div> </li> <li class="l1 business fade-3"> <div class="zeit-link"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/26/bombardier-bid-for-crossrail">Why Bombardier's bid for Crossrail means so much to Litchurch Lane</a></div> </li> <li class="l1 business fade-4"> <div class="zeit-link"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/24/lloyds-plunges-loss-2011-shares">Lloyds plunges to £3.5bn loss for 2011</a></div> </li> <li class="l1 business fade-5"> <div class="zeit-link"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/nils-pratley-on-finance/2012/feb/24/lloyds-banking-grou-gloomy-journey">Lloyds: for a gloomy journey</a></div> </li> <li class="l1 footer about-zeit"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/zeitgeist">More zeitgeist</a> <img class="what-is" alt="What is Zeigeist?" title="" src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/microapps/zeitgeist/about-zeitgeist.gif"/> <div id="zeit-popup" class="zeit-popup"> <strong>What is Zeitgeist?</strong> <p>Zeitgeist is an experiment in showing trending news, topics and articles from the Guardian. Find out more in <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/help/insideguardian/2010/feb/03/zeitgeist">our blog post</a>.</p> </div> </li> </ol> </div> <div class="att-tabs att-toggle-pane initially-off" id="att-latest"> <p class="b2 zg-date">Last 24 hours</p> <ol> <li class="l1 thumb"> <img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2012/2/24/1330106610673/Bombardier-Crossrail-bid-003.jpg"/> <span class="rank">1. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/26/bombardier-bid-for-crossrail">Why Bombardier's bid for Crossrail means so much to Litchurch Lane</a> </li> <li class="l1"> <span class="rank">2. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/26/capitalism-only-trustworthy-when-cronies-shown-door">Capitalism is only trustworthy once the cronies have been shown the door</a> </li> <li class="l1"> <span class="rank">3. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/fashion/2012/feb/26/uniqlo-laura-ashley-fashion-collaboration">Can Laura Ashley be edgy?</a> </li> <li class="l1"> <span class="rank">4. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/26/berry-bros-rudd-family-business-success">Berry Bros & Rudd: ready for new growth after maturing for 300 years</a> </li> <li class="l1"> <span class="rank">5. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/26/not-enough-good-economic-news-william-keegan">You can have too much good news. But currently, we don't have enough</a> </li> <li class="more-latest l1 footer"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/all">All today's stories</a> </li> </ol> </div> </div> </div> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="microapp: static : Financial services brochures : financial services brochures on business"> <iframe src="http://web.archive.org/web/20120226034515if_/http://www.dianomioffers.co.uk/smartads.epl?id=609" height="240" frameborder="0" scrolling="no" style="margin-bottom: 6px;"></iframe> </span> <span class="trackable-component component-wrapper four-col" data-component="comp: Shopping reader offers : Guardian offers on blogs"> <div class="reader-offers promo-component"> <div class="hd"> <h3>Bestsellers from the Guardian shop</h3> </div> <div class="bd"> <ul> <li class="inline-pic"><a href="http://web.archive.org/web/20120226034515/http://www.guardianoffers.co.uk/mall/productpage.cfm/GuardianOffers/TRUMEM1B/119268" class="link-image"> <img src="http://web.archive.org/web/20120226034515im_/http://www.guardianoffers.co.uk/mall/GOTruebellUKLtd/customerimages/products/t_TRUMEM1B.jpg" alt="Steepletone Memphis music centre"/> </a></li> <li><p class="t6"><a href="http://web.archive.org/web/20120226034515/http://www.guardianoffers.co.uk/mall/productpage.cfm/GuardianOffers/TRUMEM1B/119268">Steepletone Memphis music centre</a></p></li> <li><p>Play your cherished vinyl, tapes and CDs or transfer them to digital format for just £149.95.</p></li> <li><p class="price">From: £7.95</p></li> </ul> </div> <div class="ft"> <ul> <li><a href="http://web.archive.org/web/20120226034515/http://www.guardianoffers.co.uk/">Visit the Guardian reader offers shop</a></li> <li><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/lifeandstyle/shopping">See all offers and services from the Guardian</a></li> </ul> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="microapp: guardian-bookshop : Bestsellers : bookshop"> <style> .m-guardianbookshop .rank { float: left; margin-left: -15px; } .m-guardianbookshop .thumb .rank { margin-left: 0; } .m-guardianbookshop h4 { border-top: none !important; font-weight: bold; margin-left: 5px !important; padding: 5px 0 8px 0 !important; } .m-guardianbookshop .bestsellers { background-color: #fff; padding-bottom: 17px;} .m-guardianbookshop ol { padding: 0 5px; } .m-guardianbookshop .l1 { clear: both; padding-left: 15px; } .m-guardianbookshop .thumb { padding-left: 0; } .m-guardianbookshop .thumb img { float: left; margin: 2px 10px 9px 0;} .m-guardianbookshop .price { display: inline; } .m-guardianbookshop .thumb .price { display: block; } .m-guardianbookshop .rank, .m-guardianbookshop .book-title { font-weight: bold; } .m-guardianbookshop input { border: 1px solid #999; width: 75%; min-height: 16px; margin-top: 8px; padding: 3px 2px;} </style> <div class="m-guardianbookshop promo-component"> <div class="hd"> <h3> <a href="http://web.archive.org/web/20120226034515/http://www.guardianbookshop.co.uk/"><img src="http://web.archive.org/web/20120226034515im_/http://resource.guim.co.uk/global/static/proxy?url=http%3A%2F%2Fgu-books.appspot.com%2Fimg%2Flogo-guardian-bookshop.png" alt="Guardian Bookshop" title=""/></a> </h3> </div> <div class="bd"> <div class="bestsellers"> <h4>This week's bestsellers</h4> <ol> <li class="l1 thumb"> <img src="http://web.archive.org/web/20120226034515im_/http://resource.guim.co.uk/books/gubookshop/thumbnail/images.bertrams.com/ProductImages/services/GetImage?Source=BERT&Quality=WEB&EAN13=9780857860736&Component=FRONTCOVER" title="Leaving Alexandria"/> <span class="rank">1. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9780857860736" class="book-title">Leaving Alexandria</a> <p> by Richard Holloway <span class="price">£17.99</span> </p> </li> <li class="l1"> <span class="rank">2. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9780091939519" class="book-title">100 Simple Things You Can Do to Prevent Alzheimer's</a> <p> by Jean Carper <span class="price">£10.99</span> </p> </li> <li class="l1"> <span class="rank">3. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9780099511649" class="book-title">Woman in Black</a> <p> by Susan Hill <span class="price">£7.99</span> </p> </li> <li class="l1"> <span class="rank">4. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9780099564935" class="book-title">Greatcoat</a> <p> by Helen Dunmore <span class="price">£9.99</span> </p> </li> <li class="l1"> <span class="rank">5. </span> <a href="http://web.archive.org/web/20120226034515/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9781611856071" class="book-title">Full Service</a> <p> by Scotty Bowers <span class="price">£16.99</span> </p> </li> </ol> </div> <div class="search"> <p> Search the Guardian bookshop </p> <form method="POST" action="http://web.archive.org/web/20120226034515/http://www.guardianbookshop.co.uk/BerteShopWeb/search.do" name="QuickSearchForm"> <input type="text" class="searchBox" value="" name="keyword"> <button class="searchBtn" type="submit"> <span class="searchText">Search</span> </button> <input type="hidden" value="" name="author"> </form> </div> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="comp: Blog archive calendar : Blogs Archive Calendar"> <div class="blogs-calendar component"> <h4 class="t6 b2">Shortcuts weekly archives</h4> <div id="calendar-container" class="bd"> <table title="Calendar for February" summary="Calendar for February" id="calendar"> <thead> <tr> <th colspan="7" scope="col"> <strong class="month">Feb 2012</strong> <a title="Previous month" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/jan/30/week" class="previous"> <img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/images/calendar/arrow_left.png" alt="Previous" height="18" width="19"/> </a> </th> </tr> <tr class="month-nav"> <th scope="col" title="Monday" class="first">M</th> <th scope="col" title="Tuesday">T</th> <th scope="col" title="Wednesday">W</th> <th scope="col" title="Thursday">T</th> <th scope="col" title="Friday">F</th> <th scope="col" title="Saturday">S</th> <th scope="col" title="Sunday" class="last">S</th> </tr> </thead> <tbody> <tr class=" has-links "> <td class="not-this-month first">30</td> <td class="not-this-month ">31</td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/jan/30/week">1</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/jan/30/week">2</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/jan/30/week">3</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/jan/30/week">4</a></td> <td class="last"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/jan/30/week">5</a></td> </tr> <tr class=" has-links "> <td class="first"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/06/week">6</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/06/week">7</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/06/week">8</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/06/week">9</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/06/week">10</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/06/week">11</a></td> <td class="last"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/06/week">12</a></td> </tr> <tr class=" has-links "> <td class="first"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/13/week">13</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/13/week">14</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/13/week">15</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/13/week">16</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/13/week">17</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/13/week">18</a></td> <td class="last"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/13/week">19</a></td> </tr> <tr class=" has-links "> <td class="first"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/20/week">20</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/20/week">21</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/20/week">22</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/20/week">23</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/20/week" class="today">24</a></td> <td><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/theguardian/shortcuts/2012/feb/20/week">25</a></td> <td class="last">26</td> </tr> <tr class=" "> <td class="first">27</td> <td>28</td> <td>29</td> <td class="not-this-month ">1</td> <td class="not-this-month ">2</td> <td class="not-this-month ">3</td> <td class="not-this-month last">4</td> </tr> </tbody> </table> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="microapp: static : Fashion Store Carousel Promo : fashion store on Fashion"> <iframe src="http://web.archive.org/web/20120226034515if_/http://www.guardianfashionstore.co.uk/carousel/app_carousel_1.html" width="300" height="290" scrolling="no" frameborder="0"> </iframe> </span> <span class="trackable-component component-wrapper four-col" data-component="comp: Sponsored features : sponsored features"> <div class="promo-component json-features x31 four-col" style="display: none;"> <div class="hd"> <h3>Sponsored feature</h3> </div> <div class="bd inline-pic"> <a href="" class="link-image"><img width="130" height="121" alt=""/></a> <div id="x31" class=" hide-on-popup"> <div id="ad-placeholder-x31"></div> </div> <span class="x31-script-placeholder"></span> <script> function showSponsoredFeaturex31(){ if (window.sponJSON) { if(typeof(sponJSON) === 'object') { adx31 = sponJSON; var node = jQ('.json-features.x31'); convertJSONtoAd( node.find('img:first-child'), node.find('a.t6'), node.find('p:last-child'), adx31, node.find('.hd').children().eq(0), 'x31' ); } } } jQ(document).ready(function(){ jQ('.x31-script-placeholder').writeCapture().replaceWith('<script>showSponsoredFeaturex31()<' + '/script>') }) </script> <a href="" class="t6"></a> <p></p> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="microapp: jobs-box : Jobs Box (promo) : Jobs box"> <div class="promo-component four-col edge jobs-box"> <div class="hd"> <a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/?INTCMP=JB2_BUSIN"> <img src="http://web.archive.org/web/20120226034515im_/http://resource.guim.co.uk/global/jobsbox/public/images/guardianjobs.gif" alt="guardian jobs"> </a> </div> <div class="bd">   <p class="jobs-categories-overview b2">Find the latest jobs in your sector:</p> <ul class="column first"> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/arts/?INTCMP=JB2_BUSIN">Arts & heritage</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/charity/?INTCMP=JB2_BUSIN">Charities</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/education/?INTCMP=JB2_BUSIN">Education</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/environment/?INTCMP=JB2_BUSIN">Environment</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/government/?INTCMP=JB2_BUSIN">Government</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/graduate/?INTCMP=JB2_BUSIN">Graduate</a></li> </ul> <ul class="column "> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/jobs/health/?INTCMP=JB2_BUSIN">Health</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/marketing/?INTCMP=JB2_BUSIN">Marketing & PR</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/media/?INTCMP=JB2_BUSIN">Media</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/jobs/sales">Sales</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/jobs/senior-executive/?INTCMP=JB2_BUSIN">Senior executive</a></li> <li class="b3"><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/social-care/?INTCMP=JB2_BUSIN">Social care</a></li> </ul> <p class="browse-all-jobs b3"> <a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/?INTCMP=JB2_BUSIN">Browse all jobs</a> </p> <form id="search-jobs-form" class="b2" action="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/searchjobs/?INTCMP=JB2_BUSIN"> <fieldset> <input type="text" onfocus="this.value='';" value="Business" name="keywords" id="freetext-searchalljobs" class="text plain-search"/> <input type="hidden" value="JB2_BUSIN" name="INTCMP"/> <input type="submit" value="Search" name="go" class="submit"/> </fieldset> </form> <div class="featured-job"> <a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/job/4415281/business-development-manager/" class="featured-image"> <img src="http://web.archive.org/web/20120226034515im_/http://resource.guim.co.uk/global/jobsbox/thumbnail/25001?u=-1169164600" alt=""/> </a> <div> <h4><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/job/4415281/business-development-manager/">Business Development Manager</a></h4> <p>Holborn, Central London | £40 - 45k depending on experience + benefits</p> <p><a href="http://web.archive.org/web/20120226034515/http://jobs.guardian.co.uk/employer/828740/engineeringuk-1/">ENGINEERINGUK</a></p> </div> </div> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="comp: Below fold ad slot : 3rd ad slot"> <div id="Middle2" class=" hide-on-popup"> <div id="ad-placeholder-Middle2"></div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="comp: Additional promo : Additional Promo"> <div id="Position4" class=" hide-on-popup"> <div id="ad-placeholder-Position4"></div> </div> </span> <div id="promo" class="four-col edge"> </div> </div> </div> <span class="trackable-component component-wrapper eight-col" data-component="microapp: related-information : Related information horizontal : related-information-horizontal"> <div class="related-content eight-col component"> <div class="hd"> <h3>Related information</h3> </div> <div class="bd"> <div class="two-col"> <div class="related-keywords"> <h4 class="t6 b4"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/uk?INTCMP=ILCNETTXT3487">UK news</a></h4> <ul> <li><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/uk/scotland?INTCMP=ILCNETTXT3487">Scotland</a></li> </ul> </div><div class="related-keywords"> <h4 class="t6 b3"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/fashion?INTCMP=ILCNETTXT3487">Fashion</a></h4> <ul> <li></li> </ul> </div><div class="related-keywords"> <h4 class="t6 b3"><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business?INTCMP=ILCNETTXT3487">Business</a></h4> <ul> <li><a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/retail?INTCMP=ILCNETTXT3487">Retail industry</a></li> </ul> </div> </div> <div class="two-col"> <a class="related-content-image" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/lifeandstyle/2011/jul/28/david-beckham-launches-underwear-line"> <img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/7/24/1311546809368/David-Beckham-003.jpg" alt="David Beckham/James Bond adidas Originals by Originals Launch Event"/> </a> <p class="t6"> <a class="related-content-headline" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/lifeandstyle/2011/jul/28/david-beckham-launches-underwear-line?INTCMP=ILCNETTXT3487">David Beckham to launch underwear collection with H&M</a> </p> <p class="t6 related-content-publication-date">28 Jul 2011</p> <p class="related-content-trail-text">Footballer follows wife into fashion, announcing new line and long-term partnership with Swedish high-street giant</p> <p class="b3 two-col related-content-footer"></p> </div> <div class="two-col"> <ul class="l1d"> <li> <p class="t6 related-content-publication-date">2 Feb 2010</p> <p class="t7"> <a class="related-content-headline" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/lifeandstyle/2010/feb/02/topshop-high-street-fashion?INTCMP=ILCNETTXT3487">Sorry Topshop, our love affair is over</a> </p> </li><li> <p class="t6 related-content-publication-date">24 Feb 2012</p> <p class="t7"> <a class="related-content-headline" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2012/feb/24/knight-comfy-cardy-rescue-peacocks?INTCMP=ILCNETTXT3487">Knight in a comfy cardie who rescued Peacocks shows he has style</a> </p> </li><li> <p class="t6 related-content-publication-date">20 Feb 2010</p> <p class="t7"> <a class="related-content-headline" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/commentisfree/2010/feb/20/bradford-high-street-price?INTCMP=ILCNETTXT3487">You can't put a price on Bradford</a> </p> </li><li> <p class="t6 related-content-publication-date">22 May 2008</p> <p class="t7"> <a class="related-content-headline" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/lifeandstyle/2008/may/22/fashion.marksspencer?INTCMP=ILCNETTXT3487">M&S eyes Sex and the City look</a> </p> </li> </ul> </div> <div class="two-col edge"> <a class="related-content-image" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2011/jan/19/hmv-high-street-music-shops"> <img src="http://web.archive.org/web/20120226034515im_/http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/1/19/1295455822310/Jan-Louw-004.jpg" alt="Jan Louw"/> </a> <p class="t6"> <a class="related-content-headline" href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/2011/jan/19/hmv-high-street-music-shops?INTCMP=ILCNETTXT3487">Would you miss HMV?</a> </p> <p class="t6 related-content-publication-date">19 Jan 2011</p> <p class="related-content-trail-text">The last high-street music chain is facing tough financial times, and the closure of several shops. We ask record shoppers what it means to them</p> <p class="b3 two-col edge related-content-footer"></p> </div> </div> </div> </span> <div class="trackable-component crumb-wrapper global" data-component="comp: r2: Crumb Navigation"> <ul class="crumb-nav"> <li id="crumb1"> <span> Hot topics </span> </li> </ul> <ul class="local-nav"> <li class="first"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/marketturmoil">Market turmoil</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/economicgrowth">Economic growth (GDP)</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/gold">Gold prices</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/debt-crisis">European debt crisis</a> </li> <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/global-economy">Global economic crisis</a> </li> <li class=" last"> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/business/banking">Banking</a> </li> </ul> </div> <div id="footer-container"> <div id="footer" class="business footer b4"> <ul id="footer-links"> <li> <a href="http://web.archive.org/web/20120226034515/http://syndication.guardian.co.uk/" class="link-text">License/buy our content</a> </li> | <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/help/privacy-policy" class="link-text">Privacy policy</a> </li> | <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/help/terms-of-service" class="link-text">Terms of service</a> </li> | <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/advertising" class="link-text">US Advertising</a> </li> | <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/index/subjects/a" class="link-text">A - Z index</a> </li> | <li> <a href="http://web.archive.org/web/20120226034515/http://www.guardian.co.uk/info" class="link-text">About guardiannews.com</a> </li> </ul> <ul id="copyright-links"> <li>© 2012 Guardian News and Media Limited or its affiliated companies. All rights reserved.</li> </ul> </div> </div> <script type="text/javascript" src="http://web.archive.org/web/20120226034515js_/http://resource.guim.co.uk/global/survey/foresee/foresee-trigger.js"></script> <div id="Position4" class=" hide-on-popup"> <div id="ad-placeholder-Position4"></div> </div> </div> <script id="omnitureGeneratorScript" type="text/javascript"> //<![CDATA[ if(true) { var s_account="guardiangu-business,guardiangu-network"; writeScript('http://web.archive.org/web/20120226034515/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/omniture-H.22.4.js', false, function(){}); } //]]> </script> <script type="text/javascript"> window.optimizely = window.optimizely || []; window.optimizely.push("sc_activate"); </script> <script id="omnitureScript" type="text/javascript"> //<![CDATA[ if(true) { if (false) { s.pageName = document.title; } else { s.pageName="Why it\'s boom time for Edinburgh Woollen Mill:Article:1708983"; } s.channel = "Business"; s.pageType=""; s.server='58'; s.prop2='GUID:(none)'; s['prop3']="Guardian"; s['prop4']="Retail industry (Business sector),Fashion,Scotland (News),Business,UK news"; s['prop5']="Fashion and Beauty,Not commercially useful,Business Markets"; s['prop6']="Emine Saner"; s['prop7']="12-Feb-24"; s['prop8']="1708983"; s['prop9']="Article"; s['prop10']="Feature,Blogpost"; s['prop11']="Business"; s['prop13']=""; s['prop25']="Shortcuts"; s['prop30']="content"; s.prop47="US"; s.hier2="GU/Business/Retail industry"; s.events=""; s.eVar23=""; try { if (guardian.r2.OmnitureTrackingOverride) { new guardian.r2.OmnitureTrackingOverride(s); } } catch(err) { } if(jQ.cookie("GU_OMNITURE") !== null) { s.events = jQ.cookie("GU_OMNITURE"); jQ.cookie("GU_OMNITURE", null, { path: '/', domain: '.guardian.co.uk'}); } var s_code=s.t();if(s_code)document.write(s_code); } //]]> </script> <noscript id="omnitureNoScript"> <div><img alt="" src="http://web.archive.org/web/20120226034515im_/http://hits.guardian.co.uk/b/ss/guardiangu-business,guardiangu-network/1/H.22.4/64122?ns=guardian&pageName=Why+it%27s+boom+time+for+Edinburgh+Woollen+Mill%3AArticle%3A1708983&ch=Business&c3=Guardian&c4=Retail+industry+%28Business+sector%29%2CFashion%2CScotland+%28News%29%2CBusiness%2CUK+news&c5=Fashion+and+Beauty%2CNot+commercially+useful%2CBusiness+Markets&c6=Emine+Saner&c7=12-Feb-24&c8=1708983&c9=Article&c10=Feature%2CBlogpost&c11=Business&c13=&c25=Shortcuts&c30=content&h2=GU%2FBusiness%2FRetail+industry&c2=GUID:(none)" width="1" height="1"/></div> </noscript> <script> var _qevents = _qevents || []; (function() { var elem = document.createElement('script'); elem.src = (document.location.protocol == "https:" ? "http://web.archive.org/web/20120226034515/https://secure" : "http://web.archive.org/web/20120226034515/http://edge") + ".quantserve.com/quant.js"; elem.async = true; elem.type = "text/javascript"; var scpt = document.getElementsByTagName('script')[0]; scpt.parentNode.insertBefore(elem, scpt); })(); _qevents.push( { qacct:'p-73ktnlRTKQPTw', labels: 'business'} ); </script> <noscript><div style="display: none;"><img src="//web.archive.org/web/20120226034515im_/http://pixel.quantserve.com/pixel/p-73ktnlRTKQPTw.gif?labels=business" height="1" width="1" alt="Quantcast"/></div></noscript> <script> var qcResults = function (result) { for (var i = 0, len = result.segments.length; i < len; i++) { OAS_query += 'qc=' + result.segments[i].id + '&'; } } </script> <script src="//web.archive.org/web/20120226034515js_/http://pixel.quantserve.com/api/segments.json?a=p-73ktnlRTKQPTw&callback=qcResults"></script> ; <script id="componentTrackingScript" type="text/javascript"> if (true) { jQ(document).ready(function () { jQ('a[data-cpt]').each( function () { jQ(this).click( function () { var cpId = jQ(this).attr('data-cpt').split("-")[1]; var currentLink = jQ(this).attr('href'); if (currentLink.indexOf('intcmp=') == -1) { if(currentLink.indexOf('?') == -1) { var separator = '?' } else { var separator = '&' } jQ(this).attr('href', currentLink + separator + "intcmp=" + cpId); } }); }); }); } </script> <script type="text/javascript"> //<![CDATA[ if (true) { // guardian.co.uk Connect Adprobe Tag, MPU [9814], Leaderboard [9815] var wlOrd = new Date().getTime(); document.write('<scr' + 'ipt type="text/javascript" src="http://web.archive.org/web/20120226034515/http://req.connect.wunderloop.net/AP/1566/5823/9815/js?cus=9815,9814&ord=' + wlOrd + '"></sc' + 'ript>'); } // ]]> </script> <script type="text/javascript"> //<![CDATA[ if (true) { OAS_query += 'wl9815=' + wl9815camp + '&wl9814=' + wl9814camp + '&'; } // ]]> </script> <script type="text/javascript"> //<![CDATA[ if(true) { ensurePackage("guardian.r2.revsci"); guardian.r2.revsci.cookieDomain = '.guardian.co.uk'; guardian.r2.revsci.gu_geo_country = 'usa'; guardian.r2.revsci.siteName = 'Business'; guardian.r2.revsci.commercialFolder = 'Fashion+and+Beauty' addEvent(null, 'load', function () { writeScript('http://web.archive.org/web/20120226034515/http://js.revsci.net/gateway/gw.js?csid=E05516', true, function() { writeScript('http://web.archive.org/web/20120226034515/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/revsci.js', true, function() { rs_initTracking(); }) }) }); } // ]]> </script> <noscript> <div><img src="http://web.archive.org/web/20120226034515im_/http://pix01.revsci.net/E05516/a3/0/0/0/0/0/0/0/0/0/noscript.gif" alt=""/></div> </noscript> <script type="text/javascript"> //<![CDATA[ function OAS_NORMAL(pos) { document.write('<A HREF="' + OAS_url + 'click_nx.ads/' + OAS_sitepage + '/1' + OAS_rns + '@' + pos + '!' + pos + '?' + OAS_query + '" TARGET=' + OAS_target + '>'); document.write('<IMG SRC="' + OAS_url + 'adstream_nx.ads/' + OAS_sitepage + '/1' + OAS_rns + '@' + pos + '!' + pos + '?' + OAS_query + '" BORDER=0></A>'); } OAS_version = 11; if ((navigator.userAgent.indexOf('Mozilla/3') != -1) || (navigator.userAgent.indexOf('Mozilla/4.0 WebTV') != -1)) OAS_version = 10; if (true) { if (OAS_version >= 11) document.write('<scr' + 'ipt src="' + OAS_url + 'adstream_mjx.ads/' + OAS_sitepage + '/1' + OAS_rns + '@' + OAS_listpos + '?' + OAS_query + '"><\/script>'); } function OAS_AD(pos) { if (true) { if (typeof(OAS_RICH) !== 'undefined' && OAS_version >= 11) { OAS_RICH(pos); } else { OAS_NORMAL(pos); } } } //]]> </script>  <div id="ad-temp-Top"> <script> //<![CDATA[ jQ('#ad-placeholder-Top').writeCapture().replaceWith('<script>OAS_AD("Top")<' + '/script>'); //]]> </script> </div> <script> jQ('#ad-temp-Top').hide(); </script> <div id="ad-temp-Middle2"> <script> //<![CDATA[ jQ('#ad-placeholder-Middle2').writeCapture().replaceWith('<script>OAS_AD("Middle2")<' + '/script>'); //]]> </script> </div> <script> jQ('#ad-temp-Middle2').hide(); </script> <div id="ad-temp-Right1"> <script> //<![CDATA[ jQ('#ad-placeholder-Right1').writeCapture().replaceWith('<script>OAS_AD("Right1")<' + '/script>'); //]]> </script> </div> <script> jQ('#ad-temp-Right1').hide(); </script> <div id="ad-temp-x31"> <script> //<![CDATA[ jQ('#ad-placeholder-x31').writeCapture().replaceWith('<script>OAS_AD("x31")<' + '/script>'); //]]> </script> </div> <script> jQ('#ad-temp-x31').hide(); </script> <div id="ad-temp-Position4"> <script> //<![CDATA[ jQ('#ad-placeholder-Position4').writeCapture().replaceWith('<script>OAS_AD("Position4")<' + '/script>'); //]]> </script> </div> <script> jQ('#ad-temp-Position4').hide(); </script> <script type="text/javascript"> ensurePackage('guardian.r2.omniture'); guardian.r2.omniture.trackComponents = true; </script> <span id="Panel_Content" class="initially-off"></span> <script type="text/javascript"> // <![CDATA[ if(true) { var OAS_taxonomy='&Paneled_Site=guardian.co.uk&Paneled_Section=business'; jQ(document).ready(function(){ jQ.getScript('http://web.archive.org/web/20120226034515/http://static.guim.co.uk/static/5e8a33fc00d9d9e6d2e5ca71dd905bae18283811/common/scripts/kantarmedia.js'); }); } // ]]> </script> <script> if(true) { jQ(function() { if ('undefined' !== typeof MatchingEngine) { MatchingEngine.logEvent('article', 'id=http://www.guardian.co.uk/business/shortcuts/2012/feb/24/boom-time-edinburgh-woollen-mill'); } }); } </script> <script type="text/javascript"> if (true) { var _sf_async_config = {}; /** CONFIGURATION START **/ _sf_async_config.uid = 30676; _sf_async_config.domain = document.domain; _sf_async_config.sections = 'Business'; _sf_async_config.authors = ''; _sf_async_config.useCanonical = true; /** CONFIGURATION END **/ (function() { function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', (('https:' == document.location.protocol) ? 'http://web.archive.org/web/20120226034515/https://a248.e.akamai.net/chartbeat.download.akamai.com/102508/' : 'http://web.archive.org/web/20120226034515/http://static.chartbeat.com/') + 'js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); } </script>   <span id="n-analytics-placeholder"></span> <script type="text/javascript"> if (true) { jQ(document).ready( function(){ var script = "<scr" + "ipt type='text/javascript' src='//web.archive.org/web/20120226034515/http://secure-uk.imrworldwide.com/v60.js'><" + "/script>"; script += "\n<sc" + "ript type='text/javascript'" + ">"; script += "\nvar pvar = { cid: 'uk-305078h', content: '0', server: 'secure-uk' };"; script += "\nvar feat = { landing_page: 0 };"; script += "\nvar trac = nol_t(pvar, feat);"; script += "\ntrac.record().post();"; script += "\n<" + "/script>"; jQ("#n-analytics-placeholder").writeCapture().replaceWith(script); } ); } </script> <noscript> <div> <img src="//web.archive.org/web/20120226034515im_/http://secure-uk.imrworldwide.com/cgi-bin/m?ci=uk-305078h&cg=0&cc=1&ts=noscript" width="1" height="1" alt=""/> </div> </noscript>  </body> </html>

CINXE.COM

Why it's boom time for Edinburgh Woollen Mill | Business | The Guardian