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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=8855dad6-3029-4476-9a6a-423344a04200' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=8855dad6-3029-4476-9a6a-423344a04200' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/?hl=en'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='7674476051011543365' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2015/04/faster-and-lighter-mobile-web-pages-for.html?hl=en' itemprop='url' title='Faster and lighter mobile web pages for Indonesia'> Faster and lighter mobile web pages for Indonesia </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 30, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p>We believe everyone should have fast and easy access to information online. However, many people still have slow and costly mobile connections. To speed up the experience of our users on slow connections, we recently launched <a href="https://plus.google.com/+google/posts/XZo6qgrNDE9">streamlined search results</a>. However, we wondered if we could also speed up the web pages themselves, so they don't load slowly or consume too much mobile data. So we’ve developed a way to optimize web pages to be faster and lighter, while preserving most of the relevant content. </p> <p>In two weeks, we’re starting a field test in Indonesia to provide streamlined search results and optimized pages when the user searches on slow mobile connections, such as 2G. Our experiments show that optimized pages load four times faster than the original page and use 80% fewer bytes. As our users’ overall experience became faster, we saw a 50% increase in traffic to these optimized pages.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFwnNAokZhmaqZ7iUJc3GuZgEIfl9Ii3PRlYhb_7ugrA1eyC0DTFhlJ8YiOfQe2axtlXeXGmrewCqai_sC7KXW5XqgJPmR7TgJXh-0plXtJTpdYzA-x0vJ_IHUCGvzpffnpfa-/s1600/Version_5.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFwnNAokZhmaqZ7iUJc3GuZgEIfl9Ii3PRlYhb_7ugrA1eyC0DTFhlJ8YiOfQe2axtlXeXGmrewCqai_sC7KXW5XqgJPmR7TgJXh-0plXtJTpdYzA-x0vJ_IHUCGvzpffnpfa-/s540/Version_5.png" /></a> </p> <p>These faster optimized pages help publishers and advertisers reach new audiences. In addition, a link to the original page will always be available, so users can still choose to view that version. Publishers, you can preview how your page will look in this optimized format by visiting our <a href="https://support.google.com/webmasters/answer/6211428?hl=en">help page for webmasters</a>.  If you would prefer your pages not be optimized, the help page also provides the relevant details on how to opt out.</p> <p>Webmasters can continue to monetize their content with these optimized pages. We have been working with <a href="http://www.zedo.com/">Zedo</a> and <a href="http://www.sovrn.com/">Sovrn</a> to support their ads along with <a href="//www.google.com/adsense/start/">AdSense</a>, and we are working to support <a href="https://www.google.co.jp/doubleclick/publishers/welcome/">DoubleClick for Publishers</a> as well. We're just getting started, but hope to add support for other ad networks. If you are interested in getting your ad network supported, please see our <a href="https://support.google.com/webmasters/answer/6211355?hl=en">help page for ad networks</a> for more details on how to contact us.</p> <p><i>Update on June 11, 2015:</i> Following the successful field test in Indonesia, soon we will be bringing this feature to India and Brazil.</p> <span class="byline-author">Posted by Ram Ramani and Hiroto Tokusei</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p>We believe everyone should have fast and easy access to information online. However, many people still have slow and costly mobile connections. To speed up the experience of our users on slow connections, we recently launched <a href="https://plus.google.com/+google/posts/XZo6qgrNDE9">streamlined search results</a>. However, we wondered if we could also speed up the web pages themselves, so they don't load slowly or consume too much mobile data. So we’ve developed a way to optimize web pages to be faster and lighter, while preserving most of the relevant content. </p> <p>In two weeks, we’re starting a field test in Indonesia to provide streamlined search results and optimized pages when the user searches on slow mobile connections, such as 2G. Our experiments show that optimized pages load four times faster than the original page and use 80% fewer bytes. As our users’ overall experience became faster, we saw a 50% increase in traffic to these optimized pages.</p> <p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFwnNAokZhmaqZ7iUJc3GuZgEIfl9Ii3PRlYhb_7ugrA1eyC0DTFhlJ8YiOfQe2axtlXeXGmrewCqai_sC7KXW5XqgJPmR7TgJXh-0plXtJTpdYzA-x0vJ_IHUCGvzpffnpfa-/s1600/Version_5.png" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFwnNAokZhmaqZ7iUJc3GuZgEIfl9Ii3PRlYhb_7ugrA1eyC0DTFhlJ8YiOfQe2axtlXeXGmrewCqai_sC7KXW5XqgJPmR7TgJXh-0plXtJTpdYzA-x0vJ_IHUCGvzpffnpfa-/s540/Version_5.png" /></a> </p> <p>These faster optimized pages help publishers and advertisers reach new audiences. In addition, a link to the original page will always be available, so users can still choose to view that version. Publishers, you can preview how your page will look in this optimized format by visiting our <a href="https://support.google.com/webmasters/answer/6211428?hl=en">help page for webmasters</a>.  If you would prefer your pages not be optimized, the help page also provides the relevant details on how to opt out.</p> <p>Webmasters can continue to monetize their content with these optimized pages. We have been working with <a href="http://www.zedo.com/">Zedo</a> and <a href="http://www.sovrn.com/">Sovrn</a> to support their ads along with <a href="//www.google.com/adsense/start/">AdSense</a>, and we are working to support <a href="https://www.google.co.jp/doubleclick/publishers/welcome/">DoubleClick for Publishers</a> as well. We're just getting started, but hope to add support for other ad networks. If you are interested in getting your ad network supported, please see our <a href="https://support.google.com/webmasters/answer/6211355?hl=en">help page for ad networks</a> for more details on how to contact us.</p> <p><i>Update on June 11, 2015:</i> Following the successful field test in Indonesia, soon we will be bringing this feature to India and Brazil.</p> <span class="byline-author">Posted by Ram Ramani and Hiroto Tokusei</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Faster and lighter mobile web pages for Indonesia&url=https://webmasters.googleblog.com/2015/04/faster-and-lighter-mobile-web-pages-for.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2015/04/faster-and-lighter-mobile-web-pages-for.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2015/04/faster-and-lighter-mobile-web-pages-for.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/mobile?hl=en' rel='tag'> mobile </a> </span> </div> </div> </div> <div class='post' data-id='6605492810242450966' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2015/04/mobilemadness-campaign-to-help-you-go.html?hl=en' itemprop='url' title='#MobileMadness: a campaign to help you go mobile-friendly'> #MobileMadness: a campaign to help you go mobile-friendly </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, April 27, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Millions of people tuned in this past March to <a href="//goo.gl/NLodPf" target="_blank">#MobileMadness</a>, a global campaign to help prepare webmasters for the <a href="http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html" target="_blank">mobile search ranking change</a> that went live last week. The monthlong highlights included presentations, a Q&A session, office hours, polls, tips and a 30 day challenge to go mobile-friendly. Enjoy the full recap below!<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFFMyu8WWAQzZHUuuBbotap0ObaCKRN0yyzB-c8pIwEDNGpv4XVytR6Wn-i_fctoVR4wbVeqsBetnmS4aWgfGvecQTOuC9VrEV20E-sbJd7LoyLy0MH_0w-j1ZgC-qEdqm2cQX/s1600/promo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFFMyu8WWAQzZHUuuBbotap0ObaCKRN0yyzB-c8pIwEDNGpv4XVytR6Wn-i_fctoVR4wbVeqsBetnmS4aWgfGvecQTOuC9VrEV20E-sbJd7LoyLy0MH_0w-j1ZgC-qEdqm2cQX/s1600/promo.png" width="400" /></a></div> <h3 style="text-align: left;"> Maximize your online strategy & search performance</h3> In this presentation, learn to create an online strategy for your business, measure your search performance, and choose the right partner to design and manage your mobile website. The 3 topics are:<br /> 1. Choosing the right online channel<br /> 2. Webmaster Tools<br /> 3. SEO as a long term strategy<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/chbkv6LKW_o" width="560"></iframe></div> <h3 style="text-align: left;"> Basics of a mobile website for small and medium businesses</h3> If you own a small business, this series of short videos will show you how easy it can be to make your web pages mobile-friendly. The 4-part series include:<br /> 1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability<br /> 2. Bring it in: Viewports, zoom and plugins<br /> 3. Focus on the user: Tap targets, margins and font sizes<br /> 4. Set it right: Redirects and canonicals<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/videoseries?list=PLKoqnv2vTMUMfEllSZcwCYfBV5b_-q_wY" width="560"></iframe></div> <h3 style="text-align: left;"> Q&A session</h3> Here are answers to questions you asked about the mobile-friendly ranking change. <a href="//goo.gl/VB9qPT" target="_blank">Check the comments section here</a> for answers to questions we weren’t able to get to during the live event.<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/v-0Q4s9ThU0" width="560"></iframe><br /></div> <h3 style="text-align: left;"> Results from audience polls</h3> Thousands of people participated in the 3 polls below. What are your thoughts on the results—surprising or predictable?<br /> <br /> <div style="text-align: center;"> <b>What device are you using to read this post?</b><br /> <i>Of 871 responses, desktop/laptop and mobile phone usage only differed by 28 votes. </i><i>View on <a href="//goo.gl/3HJrrr" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/576433351667548161" target="_blank">Twitter</a>.</i></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrfB0bl3igyCj4-bLDGenW1qxCIsBPTN34zXYmzh-IaYRDA1F3LrxuuxxHmCRKNfTnkFG9CISczdA0fQH20mCCFZAQC_CMvmzpWc2ooQgVYP8V0kniZ4Zwo-v3MGUDXi7XOIU-/s1600/poll1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrfB0bl3igyCj4-bLDGenW1qxCIsBPTN34zXYmzh-IaYRDA1F3LrxuuxxHmCRKNfTnkFG9CISczdA0fQH20mCCFZAQC_CMvmzpWc2ooQgVYP8V0kniZ4Zwo-v3MGUDXi7XOIU-/s1600/poll1.png" width="400" /></a></div> </div> <div style="text-align: center;"> <b>What do you dislike the most when browsing the web on your mobile device?</b><br /> <i>Almost half of 570 respondents said their top frustration was waiting for slow pages to load. View on <a href="https://goo.gl/3xO0DV" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/578966647538503681" target="_blank">Twitter</a>.</i></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZzCL9Yx2dC-LztEfoQiofd6WY5y9FYzydT660yS_z4PdHoToljGTus8MLMXyLGJi6iiUqV6eqcR0J3l4OACmaSz9mr0SrwSYHbfqkgKSWTSuMeLTSTB1xOunAFj2dv91B76HA/s1600/2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZzCL9Yx2dC-LztEfoQiofd6WY5y9FYzydT660yS_z4PdHoToljGTus8MLMXyLGJi6iiUqV6eqcR0J3l4OACmaSz9mr0SrwSYHbfqkgKSWTSuMeLTSTB1xOunAFj2dv91B76HA/s1600/2.png" width="400" /></a></div> </div> <div style="text-align: center;"> <b>What's the hardest part about having a mobile-friendly site?</b><br /> <i>More than half of 490 respondents said it’s not hard to have a mobile-friendly site. However, 1 in 5 said it's technically challenging. View on <a href="//goo.gl/TF1bRy" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/581510391764623360" target="_blank">Twitter</a>.</i></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvY15Rte_IeNFDzk0YCUrFB2HCOpPdCiE3q7AYfi0rGTaprsyJQ1O62Pr7XR6-Jf5dkB6H_qoqzXnZdA9XWlSsvozRoi18MxUhLPtEO0sMnv2W6yRNte-tDtMuZzmH7fiVLyC7/s1600/poll3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvY15Rte_IeNFDzk0YCUrFB2HCOpPdCiE3q7AYfi0rGTaprsyJQ1O62Pr7XR6-Jf5dkB6H_qoqzXnZdA9XWlSsvozRoi18MxUhLPtEO0sMnv2W6yRNte-tDtMuZzmH7fiVLyC7/s1600/poll3.png" width="400" /></a></div> </div> <h3 style="text-align: left;"> Mobile-friendly tips</h3> These tips highlight specific resources to help you go mobile-friendly. View a few of them below and the <a href="//goo.gl/HSLzWR" target="_blank">entire #mobilefriendly collection here</a>. <br /> <div style="text-align: center;"> <a href="https://plus.google.com/+GoogleWebmasters/posts/PphK3pxuNox" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiodrvIj0LOXQ_fr7IZrhziWFFu3eSIppHIPLEJT3Xif2LGvSAKLlawp1Ub3H_PHuMsdCRrTtiTETcbsPjD5EHEWSZFhikrjFlQ-hJoPa9faL0IwbYB9Fh6OsniGnSOresXjE6Q/s1600/mobilefriendly2.png" width="375" /></a> <br /> <i>View on <a href="https://plus.google.com/+GoogleWebmasters/posts/PphK3pxuNox" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/558431872477184000" target="_blank">Twitter</a></i> <br /> <a href="https://plus.google.com/+GoogleWebmasters/posts/7wcmfnJgWQu" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjamBTvLrh4FaFrBcisNdL4NgVrcOCkIhle4sLFsMOp9VnUqPlVYaLJtYhElpKN6tazkq_bIyA_WYUXXnFnKt3b2pQAWLTvcCBGypeJRTh4IPFpXyCCwYFli1silY7um4rde1H/s1600/mobilefriendly9.png" width="400" /></a> <br /> <i>View on <a href="https://plus.google.com/+GoogleWebmasters/posts/7wcmfnJgWQu" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/575034499085565952" target="_blank">Twitter</a></i><br /> <a href="https://plus.google.com/+GoogleWebmasters/posts/N2zFnauCrxe" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis3wK1gG0muNenQqEcyJKoGj8Gjp9BDKt4tSbow0rFr70NM7nXVvrplfvSKQJMkkJUjecciKOaTWpnds8SM-IFcCY9W2GlzXSmbMBdyPVuj1viQ6YxNs1y4kRi2ny9DmWG4JJr/s1600/mobilefriendly6.png" width="341" /></a> <br /> <i>View on <a href="https://plus.google.com/+GoogleWebmasters/posts/N2zFnauCrxe" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/580784920647237632" target="_blank">Twitter</a></i><br /> <br /></div> <h3 style="text-align: left;"> Mobile-friendly one-sheeter</h3> <a href="//goo.gl/rQh5Ut" target="_blank">Download the one-sheeter</a> so you can access and share these 5 steps to mobile-friendliness on-the-go.<br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="//goo.gl/rQh5Ut" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia95_wXX0T95LdU0JakEYWJhdPSWt9jUv_UcJGBBR-uSmwbK-sE95sOOobYeS9bcT_7rYtqD51zZuiGwYpF4hXcKrzTXFSrhOJM9ziHWnzRqSubLqJUv9RZTWXOVtXqzVOm3TK/s1600/mobile-friendly-starter-guide-img.png" width="247" /></a></div> </div> <h3 style="text-align: left;"> Results from our 30 Day Challenge to go mobile-friendly</h3> Many people took our 30 Day Challenge to make their sites mobile-friendly in March. Take a look at some of the responses we got at the <a href="https://plus.google.com/+GoogleWebmasters/posts/NUphsXoB6MY" target="_blank">end of the challenge</a>.<br /> <ul> <li>Nicolas Chevallier: "Almost every sites we managed have been redesigned in RWD since the beginning of #mobilemadness"</li> <li>Daniel Harrison: "Still working on the responsive design site. Hope to be 100% finished in 2 weeks."</li> <li>Gina Gaudio-Graves: “Our site is now totally #mobilefriendly [...] And, many of our students sites are now #mobilefriendly as well! Thanks for the help!”</li> <li>Andreas Becker: "just a few more days ... so many sites :) i think 90%"</li> </ul> <br /> Thanks to all who participated in #MobileMadness! As a reminder, take the <a href="https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=blog&utm_campaign=mobile-madness" target="_blank">Mobile-Friendly Test</a>, check the <a href="https://www.google.com/webmasters/tools/mobile-usability?utm_source=blog&utm_campaign=mobile-madness" target="_blank">Mobile Usability Report</a> for mobile usability issues, and read the <a href="https://developers.google.com/webmasters/mobile-sites/?utm_source=blog&utm_campaign=mobile-madness" target="_blank">step-by-step mobile guide</a> which contains all our mobile resources. And as always, head on over to our <a href="https://support.google.com/webmasters/go/community" target="_blank">webmasters help forum</a> if you need any help.<br /> <br /> Posted by Mary Chen, Webmaster Outreach<span id="goog_809155714"></span><span id="goog_809155715"></span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Millions of people tuned in this past March to <a href="//goo.gl/NLodPf" target="_blank">#MobileMadness</a>, a global campaign to help prepare webmasters for the <a href="http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html" target="_blank">mobile search ranking change</a> that went live last week. The monthlong highlights included presentations, a Q&A session, office hours, polls, tips and a 30 day challenge to go mobile-friendly. Enjoy the full recap below!<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFFMyu8WWAQzZHUuuBbotap0ObaCKRN0yyzB-c8pIwEDNGpv4XVytR6Wn-i_fctoVR4wbVeqsBetnmS4aWgfGvecQTOuC9VrEV20E-sbJd7LoyLy0MH_0w-j1ZgC-qEdqm2cQX/s1600/promo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFFMyu8WWAQzZHUuuBbotap0ObaCKRN0yyzB-c8pIwEDNGpv4XVytR6Wn-i_fctoVR4wbVeqsBetnmS4aWgfGvecQTOuC9VrEV20E-sbJd7LoyLy0MH_0w-j1ZgC-qEdqm2cQX/s1600/promo.png" width="400" /></a></div> <h3 style="text-align: left;"> Maximize your online strategy & search performance</h3> In this presentation, learn to create an online strategy for your business, measure your search performance, and choose the right partner to design and manage your mobile website. The 3 topics are:<br /> 1. Choosing the right online channel<br /> 2. Webmaster Tools<br /> 3. SEO as a long term strategy<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/chbkv6LKW_o" width="560"></iframe></div> <h3 style="text-align: left;"> Basics of a mobile website for small and medium businesses</h3> If you own a small business, this series of short videos will show you how easy it can be to make your web pages mobile-friendly. The 4-part series include:<br /> 1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability<br /> 2. Bring it in: Viewports, zoom and plugins<br /> 3. Focus on the user: Tap targets, margins and font sizes<br /> 4. Set it right: Redirects and canonicals<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/videoseries?list=PLKoqnv2vTMUMfEllSZcwCYfBV5b_-q_wY" width="560"></iframe></div> <h3 style="text-align: left;"> Q&A session</h3> Here are answers to questions you asked about the mobile-friendly ranking change. <a href="//goo.gl/VB9qPT" target="_blank">Check the comments section here</a> for answers to questions we weren’t able to get to during the live event.<br /> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/v-0Q4s9ThU0" width="560"></iframe><br /></div> <h3 style="text-align: left;"> Results from audience polls</h3> Thousands of people participated in the 3 polls below. What are your thoughts on the results—surprising or predictable?<br /> <br /> <div style="text-align: center;"> <b>What device are you using to read this post?</b><br /> <i>Of 871 responses, desktop/laptop and mobile phone usage only differed by 28 votes. </i><i>View on <a href="//goo.gl/3HJrrr" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/576433351667548161" target="_blank">Twitter</a>.</i></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrfB0bl3igyCj4-bLDGenW1qxCIsBPTN34zXYmzh-IaYRDA1F3LrxuuxxHmCRKNfTnkFG9CISczdA0fQH20mCCFZAQC_CMvmzpWc2ooQgVYP8V0kniZ4Zwo-v3MGUDXi7XOIU-/s1600/poll1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrfB0bl3igyCj4-bLDGenW1qxCIsBPTN34zXYmzh-IaYRDA1F3LrxuuxxHmCRKNfTnkFG9CISczdA0fQH20mCCFZAQC_CMvmzpWc2ooQgVYP8V0kniZ4Zwo-v3MGUDXi7XOIU-/s1600/poll1.png" width="400" /></a></div> </div> <div style="text-align: center;"> <b>What do you dislike the most when browsing the web on your mobile device?</b><br /> <i>Almost half of 570 respondents said their top frustration was waiting for slow pages to load. View on <a href="https://goo.gl/3xO0DV" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/578966647538503681" target="_blank">Twitter</a>.</i></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZzCL9Yx2dC-LztEfoQiofd6WY5y9FYzydT660yS_z4PdHoToljGTus8MLMXyLGJi6iiUqV6eqcR0J3l4OACmaSz9mr0SrwSYHbfqkgKSWTSuMeLTSTB1xOunAFj2dv91B76HA/s1600/2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZzCL9Yx2dC-LztEfoQiofd6WY5y9FYzydT660yS_z4PdHoToljGTus8MLMXyLGJi6iiUqV6eqcR0J3l4OACmaSz9mr0SrwSYHbfqkgKSWTSuMeLTSTB1xOunAFj2dv91B76HA/s1600/2.png" width="400" /></a></div> </div> <div style="text-align: center;"> <b>What's the hardest part about having a mobile-friendly site?</b><br /> <i>More than half of 490 respondents said it’s not hard to have a mobile-friendly site. However, 1 in 5 said it's technically challenging. View on <a href="//goo.gl/TF1bRy" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/581510391764623360" target="_blank">Twitter</a>.</i></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvY15Rte_IeNFDzk0YCUrFB2HCOpPdCiE3q7AYfi0rGTaprsyJQ1O62Pr7XR6-Jf5dkB6H_qoqzXnZdA9XWlSsvozRoi18MxUhLPtEO0sMnv2W6yRNte-tDtMuZzmH7fiVLyC7/s1600/poll3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvY15Rte_IeNFDzk0YCUrFB2HCOpPdCiE3q7AYfi0rGTaprsyJQ1O62Pr7XR6-Jf5dkB6H_qoqzXnZdA9XWlSsvozRoi18MxUhLPtEO0sMnv2W6yRNte-tDtMuZzmH7fiVLyC7/s1600/poll3.png" width="400" /></a></div> </div> <h3 style="text-align: left;"> Mobile-friendly tips</h3> These tips highlight specific resources to help you go mobile-friendly. View a few of them below and the <a href="//goo.gl/HSLzWR" target="_blank">entire #mobilefriendly collection here</a>. <br /> <div style="text-align: center;"> <a href="https://plus.google.com/+GoogleWebmasters/posts/PphK3pxuNox" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiodrvIj0LOXQ_fr7IZrhziWFFu3eSIppHIPLEJT3Xif2LGvSAKLlawp1Ub3H_PHuMsdCRrTtiTETcbsPjD5EHEWSZFhikrjFlQ-hJoPa9faL0IwbYB9Fh6OsniGnSOresXjE6Q/s1600/mobilefriendly2.png" width="375" /></a> <br /> <i>View on <a href="https://plus.google.com/+GoogleWebmasters/posts/PphK3pxuNox" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/558431872477184000" target="_blank">Twitter</a></i> <br /> <a href="https://plus.google.com/+GoogleWebmasters/posts/7wcmfnJgWQu" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjamBTvLrh4FaFrBcisNdL4NgVrcOCkIhle4sLFsMOp9VnUqPlVYaLJtYhElpKN6tazkq_bIyA_WYUXXnFnKt3b2pQAWLTvcCBGypeJRTh4IPFpXyCCwYFli1silY7um4rde1H/s1600/mobilefriendly9.png" width="400" /></a> <br /> <i>View on <a href="https://plus.google.com/+GoogleWebmasters/posts/7wcmfnJgWQu" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/575034499085565952" target="_blank">Twitter</a></i><br /> <a href="https://plus.google.com/+GoogleWebmasters/posts/N2zFnauCrxe" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis3wK1gG0muNenQqEcyJKoGj8Gjp9BDKt4tSbow0rFr70NM7nXVvrplfvSKQJMkkJUjecciKOaTWpnds8SM-IFcCY9W2GlzXSmbMBdyPVuj1viQ6YxNs1y4kRi2ny9DmWG4JJr/s1600/mobilefriendly6.png" width="341" /></a> <br /> <i>View on <a href="https://plus.google.com/+GoogleWebmasters/posts/N2zFnauCrxe" target="_blank">Google+</a> and <a href="https://twitter.com/googlewmc/status/580784920647237632" target="_blank">Twitter</a></i><br /> <br /></div> <h3 style="text-align: left;"> Mobile-friendly one-sheeter</h3> <a href="//goo.gl/rQh5Ut" target="_blank">Download the one-sheeter</a> so you can access and share these 5 steps to mobile-friendliness on-the-go.<br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="//goo.gl/rQh5Ut" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia95_wXX0T95LdU0JakEYWJhdPSWt9jUv_UcJGBBR-uSmwbK-sE95sOOobYeS9bcT_7rYtqD51zZuiGwYpF4hXcKrzTXFSrhOJM9ziHWnzRqSubLqJUv9RZTWXOVtXqzVOm3TK/s1600/mobile-friendly-starter-guide-img.png" width="247" /></a></div> </div> <h3 style="text-align: left;"> Results from our 30 Day Challenge to go mobile-friendly</h3> Many people took our 30 Day Challenge to make their sites mobile-friendly in March. Take a look at some of the responses we got at the <a href="https://plus.google.com/+GoogleWebmasters/posts/NUphsXoB6MY" target="_blank">end of the challenge</a>.<br /> <ul> <li>Nicolas Chevallier: "Almost every sites we managed have been redesigned in RWD since the beginning of #mobilemadness"</li> <li>Daniel Harrison: "Still working on the responsive design site. Hope to be 100% finished in 2 weeks."</li> <li>Gina Gaudio-Graves: “Our site is now totally #mobilefriendly [...] And, many of our students sites are now #mobilefriendly as well! Thanks for the help!”</li> <li>Andreas Becker: "just a few more days ... so many sites :) i think 90%"</li> </ul> <br /> Thanks to all who participated in #MobileMadness! As a reminder, take the <a href="https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=blog&utm_campaign=mobile-madness" target="_blank">Mobile-Friendly Test</a>, check the <a href="https://www.google.com/webmasters/tools/mobile-usability?utm_source=blog&utm_campaign=mobile-madness" target="_blank">Mobile Usability Report</a> for mobile usability issues, and read the <a href="https://developers.google.com/webmasters/mobile-sites/?utm_source=blog&utm_campaign=mobile-madness" target="_blank">step-by-step mobile guide</a> which contains all our mobile resources. And as always, head on over to our <a href="https://support.google.com/webmasters/go/community" target="_blank">webmasters help forum</a> if you need any help.<br /> <br /> Posted by Mary Chen, Webmaster Outreach<span id="goog_809155714"></span><span id="goog_809155715"></span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:#MobileMadness: a campaign to help you go mobile-friendly&url=https://webmasters.googleblog.com/2015/04/mobilemadness-campaign-to-help-you-go.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2015/04/mobilemadness-campaign-to-help-you-go.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2015/04/mobilemadness-campaign-to-help-you-go.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> </div> </div> </div> <div class='post' data-id='1450226588797460780' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2015/04/rolling-out-mobile-friendly-update.html?hl=en' itemprop='url' title='Rolling out the mobile-friendly update'> Rolling out the mobile-friendly update </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 21, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> As <a href="http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html" target="_blank">we noted earlier this year</a>, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.<br /> <div> <br /></div> <div style="text-align: center;"> <span id="docs-internal-guid-c26b5801-dade-c346-2239-37ab71b6e496"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-07 at 2.20.01 AM.png" height="474px;" src="https://lh6.googleusercontent.com/3Lyi07zgZzWl0U7Gq0ZwmqgEqsv2ir8-o3ky6eijHDFMzCoYFSqMFQoF4ozjPhZAlGul5YtHbSxjunwwJs-GT-BV4dDap6VA0HS971eIBCNriASMtMzh1vOE9kHvkvF5SH2siag" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="505px;" /></span></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: x-small;"><span style="white-space: pre-wrap;"><i>April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.</i></span></span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <div> This update:</div> <div> <ul style="text-align: left;"> <li>Affects only search rankings on mobile devices</li> <li>Affects search results in all languages globally </li> <li>Applies to individual pages, not entire websites</li> </ul> </div> <div> <br /></div> <div> <div> While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. </div> </div> <div> <br /></div> <div> <div> To check if your site is mobile-friendly, you can examine individual pages with the <a href="https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile-Friendly Test</a> or check the status of your entire site through the <a href="https://www.google.com/webmasters/tools/mobile-usability?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile Usability report in Webmaster Tools</a>. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site <a href="https://developers.google.com/webmasters/mobile-sites/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">becomes mobile-friendly</a>, we will automatically re-process (i.e., crawl and index) your pages.  You can also expedite the process by using <a href="https://support.google.com/webmasters/answer/6065812" target="_blank">Fetch as Google with Submit to Index</a>, and then your pages can be treated as mobile-friendly in ranking.</div> </div> <div> <br /></div> <div> <div> Questions? See <a href="http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html" target="_blank">our FAQ</a> or ask on the <a href="https://productforums.google.com/forum/#!categories/webmasters/mobile" target="_blank">Mobile Websites section of the Webmaster Forum</a>. </div> </div> <div> <br /></div> <div> <br /></div> </div> <span class="byline-author">Posted by Takaki Makino and Doantam Phan</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> As <a href="http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html" target="_blank">we noted earlier this year</a>, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.<br /> <div> <br /></div> <div style="text-align: center;"> <span id="docs-internal-guid-c26b5801-dade-c346-2239-37ab71b6e496"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-07 at 2.20.01 AM.png" height="474px;" src="https://lh6.googleusercontent.com/3Lyi07zgZzWl0U7Gq0ZwmqgEqsv2ir8-o3ky6eijHDFMzCoYFSqMFQoF4ozjPhZAlGul5YtHbSxjunwwJs-GT-BV4dDap6VA0HS971eIBCNriASMtMzh1vOE9kHvkvF5SH2siag" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="505px;" /></span></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: x-small;"><span style="white-space: pre-wrap;"><i>April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.</i></span></span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <div> This update:</div> <div> <ul style="text-align: left;"> <li>Affects only search rankings on mobile devices</li> <li>Affects search results in all languages globally </li> <li>Applies to individual pages, not entire websites</li> </ul> </div> <div> <br /></div> <div> <div> While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. </div> </div> <div> <br /></div> <div> <div> To check if your site is mobile-friendly, you can examine individual pages with the <a href="https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile-Friendly Test</a> or check the status of your entire site through the <a href="https://www.google.com/webmasters/tools/mobile-usability?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile Usability report in Webmaster Tools</a>. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site <a href="https://developers.google.com/webmasters/mobile-sites/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">becomes mobile-friendly</a>, we will automatically re-process (i.e., crawl and index) your pages.  You can also expedite the process by using <a href="https://support.google.com/webmasters/answer/6065812" target="_blank">Fetch as Google with Submit to Index</a>, and then your pages can be treated as mobile-friendly in ranking.</div> </div> <div> <br /></div> <div> <div> Questions? See <a href="http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html" target="_blank">our FAQ</a> or ask on the <a href="https://productforums.google.com/forum/#!categories/webmasters/mobile" target="_blank">Mobile Websites section of the Webmaster Forum</a>. </div> </div> <div> <br /></div> <div> <br /></div> </div> <span class="byline-author">Posted by Takaki Makino and Doantam Phan</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Rolling out the mobile-friendly update&url=https://webmasters.googleblog.com/2015/04/rolling-out-mobile-friendly-update.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2015/04/rolling-out-mobile-friendly-update.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2015/04/rolling-out-mobile-friendly-update.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/mobile?hl=en' rel='tag'> mobile </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/mobile-friendly?hl=en' rel='tag'> mobile-friendly </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en' rel='tag'> webmaster community </a> </span> </div> </div> </div> <div class='post' data-id='2230493274911537995' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2015/04/faqs-april-21st-mobile-friendly.html?hl=en' itemprop='url' title='FAQs about the April 21st mobile-friendly update '> FAQs about the April 21st mobile-friendly update </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 21, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> We’d like to share answers to your frequently asked questions. For background, in February, <a href="http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html" target="_blank">we announced that the mobile-friendly update </a>will boost the rankings of mobile-friendly pages -- pages that are legible and usable on mobile devices -- in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) To get us all on the same page, here are the most frequently asked questions:<br /> <br /> <h2 style="text-align: left;"> General FAQs</h2> <div> <br /></div> <i><b>1. Will desktop and/or tablet ranking also be affected by this change?</b></i><br /> <br /> <div style="text-align: left;"> No, this update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations.</div> <br /> <br /> <i><b>2. Is it a page-level or site-level mobile ranking boost? </b></i><br /> <br /> It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted.<br /> <br /> <br /> <i><b>3. How do I know if Google thinks a page on my site is mobile-friendly?</b></i><br /> <br /> Individual pages can be tested for “mobile-friendliness” using the <a href="https://www.google.com/webmasters/tools/mobile-friendly?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile-Friendly Test</a>.<br /> <br /> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad6-2acb-48eb-8578143d9fd5"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-08 at 5.41.16 PM.png" height="308px;" src="https://lh6.googleusercontent.com/lgRhY4O6dT1kT69QvaiH3-TFB2u9eXdzYaM2pDfrwxHEkVDRr30Yb3owhFzv7nSjnOTUwBf4Sc7AtV5GlerBNv5DS-LFRlYUz60KaFScKKTOeO-2UHrd1Du3EKV-Q3RAAl6-JEw" style="-webkit-transform: rotate(0.00rad); border: 3px solid #d9d9d9; transform: rotate(0.00rad);" width="469px;" /></span></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: x-small;"><span style="white-space: pre-wrap;"><i>Test individual URLs in real-time with the Mobile-Friendly Test.</i></span></span></div> <div style="text-align: center;"> <br /></div> <div style="text-align: left;"> To review site-level information on mobile-friendliness, check out the <a href="https://www.google.com/webmasters/tools/mobile-usability?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile Usability report in Webmaster Tools</a>. This feature’s data is based on the last time we crawled and indexed your site’s pages.</div> <div style="text-align: left;"> <br /></div> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad5-d729-9202-140fcde09d95"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-08 at 5.39.24 PM.png" height="346px;" src="https://lh6.googleusercontent.com/egGhk2N72zSgS5Ckl4MFocJoOCOvdBLK0rgfEmDN3L0IwIubceKDuYdUPj_r-fBC9rrOu2BkyljJLwmH8-CPIBuGphgvL7vQmS9ZFSSqTpfTye1xUISA_pVrOU47F_mthPr2sVo" style="-webkit-transform: rotate(0.00rad); border: 3px solid #d9d9d9; transform: rotate(0.00rad);" width="475px;" /></span></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: x-small;"><span style="white-space: pre-wrap;"><i>Mobile Usability in Webmaster Tools provides a snapshot of your entire site’s mobile-friendliness.</i></span></span></div> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad2-a9fc-57e7-13e555429583"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></span></div> <br /> <br /> <div> <i><b>4. Unfortunately, my mobile-friendly pages won’t be ready until after April 21st. How long before they can be considered mobile-friendly in ranking?</b></i></div> <div> <br /></div> <div> We determine whether a page is mobile-friendly every time it’s crawled and indexed -- you don’t have to wait for another update. Once a page is mobile-friendly, you can wait for <a href="http://googlewebmastercentral.blogspot.ch/2014/01/a-new-googlebot-user-agent-for-crawling.html" target="_blank">Googlebot for smartphones </a>to naturally (re-)crawl and index the page or you can expedite processing by using <a href="https://support.google.com/webmasters/answer/6065812" target="_blank">Fetch as Google with Submit to Index</a> in <a href="https://www.google.com/webmasters/tools?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Webmaster Tools</a>. For a large volume of URLs, consider submitting a <a href="https://support.google.com/webmasters/answer/156184" target="_blank">sitemap</a>. In the sitemap, if your mobile content uses pre-existing URLs (such as with <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/responsive-design?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Responsive Web Design</a> or <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/dynamic-serving?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">dynamic serving</a>), also include the <a href="http://www.sitemaps.org/protocol.html#lastmoddef" target="_blank">lastmod tag</a>.</div> <div> <br /> <br /></div> <div> <i><b>5. Since the mobile ranking change rolls out on April 21st, if I see no drop in traffic on April 22nd, does that mean that my site’s rankings aren't impacted?</b></i></div> <div> <br /></div> <div> You won't be able to definitively determine whether your site’s rankings are impacted by the mobile-friendly update by April 22nd. While we begin rolling out the mobile-friendly update on April 21st, it’ll be a week or so before it makes its way to all pages in the index. </div> <div> <br /> <br /></div> <div> <i><b>6. I have a great mobile site, but the Mobile-Friendly Test tells me that my pages aren't mobile-friendly. Why?</b></i></div> <div> <br /></div> <div> If a page is designed to work well on mobile devices, but it’s not passing the Mobile-Friendly Test, the most common reason is that Googlebot for smartphones is blocked from crawling resources, like CSS and JavaScript, that are critical for determining whether the page is legible and usable on a mobile device (i.e., whether it’s mobile-friendly). To remedy:</div> <div> <ol style="text-align: left;"> <li>Check if the <a href="https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile-Friendly Test</a> shows blocked resources (often accompanied with a partially rendered image).</li> <li><a href="https://support.google.com/webmasters/answer/1061943" target="_blank">Allow Googlebot</a> to crawl the necessary files.</li> <li>Double-check that your page passes the Mobile-Friendly Test.</li> <li>Use <a href="https://support.google.com/webmasters/answer/6065812" target="_blank">Fetch as Google with Submit to Index</a> and <a href="https://support.google.com/webmasters/answer/6078399" target="_blank">submit your updated robots.txt to Google</a> to expedite the re-processing of the updated page (or just wait for Google to naturally re-crawl and index).</li> </ol> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad4-36f3-1383-61e8ca870e67"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-08 at 8.27.58 PM.png" height="337px;" src="https://lh4.googleusercontent.com/wBSGXuIza8Gl2NrZgOkwXX7DVjAI0maA8dNqxNz8o6O08Xi-ZMWWehnFElV46r1J8txW2uoLs-xTj9Fr045ctVVjNLD_3MMNTmasCzhDOY6DuJD-8ukSwaCF2XTpUjx_iHVHiII" style="-webkit-transform: rotate(0rad); border: 3px solid rgb(217, 217, 217); transform: rotate(0rad);" width="406px;" /></span></span></div> </div> <div style="text-align: center;"> <span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial; font-size: x-small;"><i>The most common reason why a mobile page fails the Mobile-Friendly Test is that Googlebot for smartphones is blocked from crawling resources, like CSS and JavaScript, that are crucial for understanding the page’s mobile-friendliness. </i></span></span></div> <div style="text-align: center;"> <span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial;"><br /></span></span></div> <div style="text-align: center;"> <span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial;"><br /></span></span></div> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dac9-6db4-a684-b8e802117fb9"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></span></div> <div> <div> To reiterate, we recommend that site owners allow Googlebot to crawl all resources for a page (including CSS, JavaScript, and images), so that we can properly render, index, and in this case, assess whether the page is mobile-friendly.</div> <div> <br /> <br /></div> <div> <i><b>7. What if I link to a site that’s not mobile-friendly?</b></i></div> <div> <br /></div> <div> Your page can still be “mobile-friendly” even if it links to a page that’s not mobile-friendly, such as a page designed for larger screens, like desktops. It’s not the best experience for mobile visitors to go from a mobile-friendly page to a desktop-only page, but hopefully as more sites become mobile-friendly, this will become less of a problem.</div> <div> <br /> <br /></div> <div> <i><b>8. Does Google give a stronger mobile-friendly ranking to pages using Responsive Web Design (which uses the same URL and the same HTML for the desktop and mobile versions) vs. hosting a separate mobile site (like www for desktop and m.example.com for mobile)?</b></i></div> <div> <br /></div> <div> No, mobile-friendliness is assessed the same, whether you use <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/responsive-design?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">responsive web design</a> (RWD), <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/separate-urls?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">separate mobile URLs</a>, or <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/dynamic-serving?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">dynamic serving</a> for your <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/select-config?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">configuration</a>. If your site uses separate mobile URLs or dynamic serving, we recommend reviewing the Mobile SEO guide to make sure Google is properly crawling and indexing your mobile pages.<br /> <br /></div> <div> <br /></div> <div> <i><b>9. Will my site / page disappear on mobile search results if it's not mobile-friendly?</b></i></div> <div> <br /></div> <div> While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.</div> </div> <div> <br /> <br /></div> <div> <h2 style="text-align: left;"> Specialized FAQs</h2> <div> <br /></div> <div> <i><b>10. What if my audience is desktop only? Then there’s no reason to have a mobile site, right?</b></i></div> <div> <br /></div> <div> Not exactly. Statistics show that more people are going “mobile only” -- either because they never had a desktop or because they won’t replace their existing desktop. Additionally, a non-mobile-friendly site may not see many mobile visitors precisely for that reason. </div> <div> <br /></div> <div> The mobile-friendly update will apply to mobile searches conducted across all sites, regardless of the site’s target audiences’ language, region, or proportion of mobile to desktop traffic.</div> <div> <br /> <br /></div> <div> <i><b>11. I have pages showing mobile usability errors because they embed a YouTube video. What can I do?</b></i></div> <div> <br /></div> <div> We suggest paying close attention to how the YouTube video is embedded. If you are using the “old-style” <object> embeds in the mobile page, convert to <iframe> embeds for broader compatibility. YouTube now uses the <a href="http://youtube-eng.blogspot.com/2015/01/youtube-now-defaults-to-html5_27.html" target="_blank">HTML5 player on the web by default</a>, so it’s mobile-friendly to embed videos using the <iframe> tags from the “share” feature on the watch page or from the <a href="https://developers.google.com/youtube/iframe_api_reference" target="_blank">YouTube iFrame API</a>. If you have a more complex integration, that should also be mobile-friendly, since it’ll instruct the device to use the device’s native support. </div> <div> <br /></div> <div> For Flash content from sites other than YouTube, check if there is an equivalent HTML5 embed tag or code snippet to avoid using proprietary plugins.</div> <div> <br /> <br /></div> <div> <i><b>12. Is there a clear standard for <a href="https://developers.google.com/speed/docs/insights/SizeTapTargetsAppropriately" target="_blank">sizing tap targets</a>?</b></i></div> <div> <br /></div> <div> Yes, we suggest a minimum of 7mm width/height for primary tap targets and a minimum margin of 5mm between secondary tap targets. The average width of an adult's finger pad is 10mm, and these dimensions can provide a usable interface while making good use of screen real estate.</div> <div> <br /> <br /></div> <div> <i><b>13. To become mobile-friendly quickly, we’re thinking of creating a very stripped down version of our site (separate mobile pages) until our new responsive site is complete. Do you foresee any problems with this?</b></i></div> <div> <br /></div> <div> First, keep in mind that we support <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/select-config?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">three mobile configurations</a> and that your website doesn't have to be responsive to be mobile-friendly. In response to your question, please be cautious about creating a “stripped down” version of your site. While the page may be formatted for mobile, if it doesn’t allow your visitors to easily complete their common tasks or have an overall smooth workflow, it may become frustrating to your visitors and perhaps not worth the effort. Should a temporary mobile site be created, once the RWD is live, be sure to <a href="https://support.google.com/webmasters/answer/6033049?ref_topic=6033084&rd=1" target="_blank">move the site properly</a>. For example, update all links so they no longer reference the separate mobile URLs and 301 redirect mobile URLs to their corresponding RWD version.</div> </div> <div> <br /></div> <div> <h2 style="text-align: left;"> Recommendations</h2> <div> <br /></div> <div> If you’re totally new to building a mobile-friendly site, it’s not too late! Check out our <a href="https://developers.google.com/webmasters/mobile-sites/get-started/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Getting Started guide</a> in the <a href="https://developers.google.com/webmasters/mobile-sites/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile-Friendly Websites documentation</a>.</div> </div> <div> <br /></div> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad5-3fcc-fc0b-53be3634fb14"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-08 at 8.53.30 PM.png" height="358px;" src="https://lh4.googleusercontent.com/aKKLszTF1d590fW0smgqSHzcoH_66S56xtasHTkoEesbBYLgf0UmG-bO_LPsP2MOkJ9xehUFbj11Sv5aa1At855XHpC2gB9MdX5LmkhLMCGh-tY8vDL3XDSz-0_VXG_rfhST6yk" style="-webkit-transform: rotate(0.00rad); border: 3px solid #d9d9d9; transform: rotate(0.00rad);" width="458px;" /></span></span></div> <div style="text-align: center;"> <div> <span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: x-small;"><i>Get started on your mobile site at https://developers.google.com/webmasters/mobile-sites/.</i></span></span></div> <br /></div> <br /> <div> If you already have a mobile site, investigate the <a href="https://www.google.com/webmasters/tools/mobile-usability?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile Usability report in Webmaster Tools</a> to make sure that Google detects your site’s pages as mobile-friendly. </div> <div> <br /></div> <div> Still more questions? Please ask below or check out the <a href="https://productforums.google.com/forum/#!categories/webmasters/mobile" target="_blank">Mobile Websites section of the Webmaster Forum</a>. </div> <div> <br /></div> <div> <br /></div> <span class="byline-author">Written by <a href="https://plus.google.com/u/0/+MaileOhye/" target="_blank">Maile Ohye</a>, Developer Programs Tech Lead.</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> We’d like to share answers to your frequently asked questions. For background, in February, <a href="http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html" target="_blank">we announced that the mobile-friendly update </a>will boost the rankings of mobile-friendly pages -- pages that are legible and usable on mobile devices -- in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) To get us all on the same page, here are the most frequently asked questions:<br /> <br /> <h2 style="text-align: left;"> General FAQs</h2> <div> <br /></div> <i><b>1. Will desktop and/or tablet ranking also be affected by this change?</b></i><br /> <br /> <div style="text-align: left;"> No, this update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations.</div> <br /> <br /> <i><b>2. Is it a page-level or site-level mobile ranking boost? </b></i><br /> <br /> It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted.<br /> <br /> <br /> <i><b>3. How do I know if Google thinks a page on my site is mobile-friendly?</b></i><br /> <br /> Individual pages can be tested for “mobile-friendliness” using the <a href="https://www.google.com/webmasters/tools/mobile-friendly?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile-Friendly Test</a>.<br /> <br /> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad6-2acb-48eb-8578143d9fd5"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-08 at 5.41.16 PM.png" height="308px;" src="https://lh6.googleusercontent.com/lgRhY4O6dT1kT69QvaiH3-TFB2u9eXdzYaM2pDfrwxHEkVDRr30Yb3owhFzv7nSjnOTUwBf4Sc7AtV5GlerBNv5DS-LFRlYUz60KaFScKKTOeO-2UHrd1Du3EKV-Q3RAAl6-JEw" style="-webkit-transform: rotate(0.00rad); border: 3px solid #d9d9d9; transform: rotate(0.00rad);" width="469px;" /></span></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: x-small;"><span style="white-space: pre-wrap;"><i>Test individual URLs in real-time with the Mobile-Friendly Test.</i></span></span></div> <div style="text-align: center;"> <br /></div> <div style="text-align: left;"> To review site-level information on mobile-friendliness, check out the <a href="https://www.google.com/webmasters/tools/mobile-usability?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile Usability report in Webmaster Tools</a>. This feature’s data is based on the last time we crawled and indexed your site’s pages.</div> <div style="text-align: left;"> <br /></div> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad5-d729-9202-140fcde09d95"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-08 at 5.39.24 PM.png" height="346px;" src="https://lh6.googleusercontent.com/egGhk2N72zSgS5Ckl4MFocJoOCOvdBLK0rgfEmDN3L0IwIubceKDuYdUPj_r-fBC9rrOu2BkyljJLwmH8-CPIBuGphgvL7vQmS9ZFSSqTpfTye1xUISA_pVrOU47F_mthPr2sVo" style="-webkit-transform: rotate(0.00rad); border: 3px solid #d9d9d9; transform: rotate(0.00rad);" width="475px;" /></span></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div style="text-align: center;"> <span style="font-family: Arial; font-size: x-small;"><span style="white-space: pre-wrap;"><i>Mobile Usability in Webmaster Tools provides a snapshot of your entire site’s mobile-friendliness.</i></span></span></div> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad2-a9fc-57e7-13e555429583"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></span></div> <br /> <br /> <div> <i><b>4. Unfortunately, my mobile-friendly pages won’t be ready until after April 21st. How long before they can be considered mobile-friendly in ranking?</b></i></div> <div> <br /></div> <div> We determine whether a page is mobile-friendly every time it’s crawled and indexed -- you don’t have to wait for another update. Once a page is mobile-friendly, you can wait for <a href="http://googlewebmastercentral.blogspot.ch/2014/01/a-new-googlebot-user-agent-for-crawling.html" target="_blank">Googlebot for smartphones </a>to naturally (re-)crawl and index the page or you can expedite processing by using <a href="https://support.google.com/webmasters/answer/6065812" target="_blank">Fetch as Google with Submit to Index</a> in <a href="https://www.google.com/webmasters/tools?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Webmaster Tools</a>. For a large volume of URLs, consider submitting a <a href="https://support.google.com/webmasters/answer/156184" target="_blank">sitemap</a>. In the sitemap, if your mobile content uses pre-existing URLs (such as with <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/responsive-design?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Responsive Web Design</a> or <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/dynamic-serving?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">dynamic serving</a>), also include the <a href="http://www.sitemaps.org/protocol.html#lastmoddef" target="_blank">lastmod tag</a>.</div> <div> <br /> <br /></div> <div> <i><b>5. Since the mobile ranking change rolls out on April 21st, if I see no drop in traffic on April 22nd, does that mean that my site’s rankings aren't impacted?</b></i></div> <div> <br /></div> <div> You won't be able to definitively determine whether your site’s rankings are impacted by the mobile-friendly update by April 22nd. While we begin rolling out the mobile-friendly update on April 21st, it’ll be a week or so before it makes its way to all pages in the index. </div> <div> <br /> <br /></div> <div> <i><b>6. I have a great mobile site, but the Mobile-Friendly Test tells me that my pages aren't mobile-friendly. Why?</b></i></div> <div> <br /></div> <div> If a page is designed to work well on mobile devices, but it’s not passing the Mobile-Friendly Test, the most common reason is that Googlebot for smartphones is blocked from crawling resources, like CSS and JavaScript, that are critical for determining whether the page is legible and usable on a mobile device (i.e., whether it’s mobile-friendly). To remedy:</div> <div> <ol style="text-align: left;"> <li>Check if the <a href="https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile-Friendly Test</a> shows blocked resources (often accompanied with a partially rendered image).</li> <li><a href="https://support.google.com/webmasters/answer/1061943" target="_blank">Allow Googlebot</a> to crawl the necessary files.</li> <li>Double-check that your page passes the Mobile-Friendly Test.</li> <li>Use <a href="https://support.google.com/webmasters/answer/6065812" target="_blank">Fetch as Google with Submit to Index</a> and <a href="https://support.google.com/webmasters/answer/6078399" target="_blank">submit your updated robots.txt to Google</a> to expedite the re-processing of the updated page (or just wait for Google to naturally re-crawl and index).</li> </ol> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad4-36f3-1383-61e8ca870e67"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-08 at 8.27.58 PM.png" height="337px;" src="https://lh4.googleusercontent.com/wBSGXuIza8Gl2NrZgOkwXX7DVjAI0maA8dNqxNz8o6O08Xi-ZMWWehnFElV46r1J8txW2uoLs-xTj9Fr045ctVVjNLD_3MMNTmasCzhDOY6DuJD-8ukSwaCF2XTpUjx_iHVHiII" style="-webkit-transform: rotate(0rad); border: 3px solid rgb(217, 217, 217); transform: rotate(0rad);" width="406px;" /></span></span></div> </div> <div style="text-align: center;"> <span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial; font-size: x-small;"><i>The most common reason why a mobile page fails the Mobile-Friendly Test is that Googlebot for smartphones is blocked from crawling resources, like CSS and JavaScript, that are crucial for understanding the page’s mobile-friendliness. </i></span></span></div> <div style="text-align: center;"> <span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial;"><br /></span></span></div> <div style="text-align: center;"> <span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial;"><br /></span></span></div> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dac9-6db4-a684-b8e802117fb9"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></span></div> <div> <div> To reiterate, we recommend that site owners allow Googlebot to crawl all resources for a page (including CSS, JavaScript, and images), so that we can properly render, index, and in this case, assess whether the page is mobile-friendly.</div> <div> <br /> <br /></div> <div> <i><b>7. What if I link to a site that’s not mobile-friendly?</b></i></div> <div> <br /></div> <div> Your page can still be “mobile-friendly” even if it links to a page that’s not mobile-friendly, such as a page designed for larger screens, like desktops. It’s not the best experience for mobile visitors to go from a mobile-friendly page to a desktop-only page, but hopefully as more sites become mobile-friendly, this will become less of a problem.</div> <div> <br /> <br /></div> <div> <i><b>8. Does Google give a stronger mobile-friendly ranking to pages using Responsive Web Design (which uses the same URL and the same HTML for the desktop and mobile versions) vs. hosting a separate mobile site (like www for desktop and m.example.com for mobile)?</b></i></div> <div> <br /></div> <div> No, mobile-friendliness is assessed the same, whether you use <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/responsive-design?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">responsive web design</a> (RWD), <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/separate-urls?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">separate mobile URLs</a>, or <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/dynamic-serving?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">dynamic serving</a> for your <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/select-config?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">configuration</a>. If your site uses separate mobile URLs or dynamic serving, we recommend reviewing the Mobile SEO guide to make sure Google is properly crawling and indexing your mobile pages.<br /> <br /></div> <div> <br /></div> <div> <i><b>9. Will my site / page disappear on mobile search results if it's not mobile-friendly?</b></i></div> <div> <br /></div> <div> While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.</div> </div> <div> <br /> <br /></div> <div> <h2 style="text-align: left;"> Specialized FAQs</h2> <div> <br /></div> <div> <i><b>10. What if my audience is desktop only? Then there’s no reason to have a mobile site, right?</b></i></div> <div> <br /></div> <div> Not exactly. Statistics show that more people are going “mobile only” -- either because they never had a desktop or because they won’t replace their existing desktop. Additionally, a non-mobile-friendly site may not see many mobile visitors precisely for that reason. </div> <div> <br /></div> <div> The mobile-friendly update will apply to mobile searches conducted across all sites, regardless of the site’s target audiences’ language, region, or proportion of mobile to desktop traffic.</div> <div> <br /> <br /></div> <div> <i><b>11. I have pages showing mobile usability errors because they embed a YouTube video. What can I do?</b></i></div> <div> <br /></div> <div> We suggest paying close attention to how the YouTube video is embedded. If you are using the “old-style” <object> embeds in the mobile page, convert to <iframe> embeds for broader compatibility. YouTube now uses the <a href="http://youtube-eng.blogspot.com/2015/01/youtube-now-defaults-to-html5_27.html" target="_blank">HTML5 player on the web by default</a>, so it’s mobile-friendly to embed videos using the <iframe> tags from the “share” feature on the watch page or from the <a href="https://developers.google.com/youtube/iframe_api_reference" target="_blank">YouTube iFrame API</a>. If you have a more complex integration, that should also be mobile-friendly, since it’ll instruct the device to use the device’s native support. </div> <div> <br /></div> <div> For Flash content from sites other than YouTube, check if there is an equivalent HTML5 embed tag or code snippet to avoid using proprietary plugins.</div> <div> <br /> <br /></div> <div> <i><b>12. Is there a clear standard for <a href="https://developers.google.com/speed/docs/insights/SizeTapTargetsAppropriately" target="_blank">sizing tap targets</a>?</b></i></div> <div> <br /></div> <div> Yes, we suggest a minimum of 7mm width/height for primary tap targets and a minimum margin of 5mm between secondary tap targets. The average width of an adult's finger pad is 10mm, and these dimensions can provide a usable interface while making good use of screen real estate.</div> <div> <br /> <br /></div> <div> <i><b>13. To become mobile-friendly quickly, we’re thinking of creating a very stripped down version of our site (separate mobile pages) until our new responsive site is complete. Do you foresee any problems with this?</b></i></div> <div> <br /></div> <div> First, keep in mind that we support <a href="https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/select-config?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">three mobile configurations</a> and that your website doesn't have to be responsive to be mobile-friendly. In response to your question, please be cautious about creating a “stripped down” version of your site. While the page may be formatted for mobile, if it doesn’t allow your visitors to easily complete their common tasks or have an overall smooth workflow, it may become frustrating to your visitors and perhaps not worth the effort. Should a temporary mobile site be created, once the RWD is live, be sure to <a href="https://support.google.com/webmasters/answer/6033049?ref_topic=6033084&rd=1" target="_blank">move the site properly</a>. For example, update all links so they no longer reference the separate mobile URLs and 301 redirect mobile URLs to their corresponding RWD version.</div> </div> <div> <br /></div> <div> <h2 style="text-align: left;"> Recommendations</h2> <div> <br /></div> <div> If you’re totally new to building a mobile-friendly site, it’s not too late! Check out our <a href="https://developers.google.com/webmasters/mobile-sites/get-started/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Getting Started guide</a> in the <a href="https://developers.google.com/webmasters/mobile-sites/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile-Friendly Websites documentation</a>.</div> </div> <div> <br /></div> <div style="text-align: center;"> <span id="docs-internal-guid-74be34dd-dad5-3fcc-fc0b-53be3634fb14"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Screen Shot 2015-04-08 at 8.53.30 PM.png" height="358px;" src="https://lh4.googleusercontent.com/aKKLszTF1d590fW0smgqSHzcoH_66S56xtasHTkoEesbBYLgf0UmG-bO_LPsP2MOkJ9xehUFbj11Sv5aa1At855XHpC2gB9MdX5LmkhLMCGh-tY8vDL3XDSz-0_VXG_rfhST6yk" style="-webkit-transform: rotate(0.00rad); border: 3px solid #d9d9d9; transform: rotate(0.00rad);" width="458px;" /></span></span></div> <div style="text-align: center;"> <div> <span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: x-small;"><i>Get started on your mobile site at https://developers.google.com/webmasters/mobile-sites/.</i></span></span></div> <br /></div> <br /> <div> If you already have a mobile site, investigate the <a href="https://www.google.com/webmasters/tools/mobile-usability?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly" target="_blank">Mobile Usability report in Webmaster Tools</a> to make sure that Google detects your site’s pages as mobile-friendly. </div> <div> <br /></div> <div> Still more questions? Please ask below or check out the <a href="https://productforums.google.com/forum/#!categories/webmasters/mobile" target="_blank">Mobile Websites section of the Webmaster Forum</a>. </div> <div> <br /></div> <div> <br /></div> <span class="byline-author">Written by <a href="https://plus.google.com/u/0/+MaileOhye/" target="_blank">Maile Ohye</a>, Developer Programs Tech Lead.</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:FAQs about the April 21st mobile-friendly update &url=https://webmasters.googleblog.com/2015/04/faqs-april-21st-mobile-friendly.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2015/04/faqs-april-21st-mobile-friendly.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2015/04/faqs-april-21st-mobile-friendly.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/mobile?hl=en' rel='tag'> mobile </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/mobile-friendly?hl=en' rel='tag'> mobile-friendly </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en' rel='tag'> webmaster community </a> </span> </div> </div> </div> <div class='post' data-id='5330068859721786086' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2015/04/better-presentation-of-urls-in-search.html?hl=en' itemprop='url' title='Better presentation of URLs in search results'> Better presentation of URLs in search results </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 16, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxL6V6k8enloK6FPF5aL4G_vyLJ2_x__5WfvhXgCdw6iJ_sEirYzau2N-TMl_kbSMH_m0xJgeKRSdmyXL0-zLDeG6c8u_d68q10vbCIc8F4qRkb6yOqQxcguFG3NCBjuBvojd8/s1600/domain_replacement_before.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxL6V6k8enloK6FPF5aL4G_vyLJ2_x__5WfvhXgCdw6iJ_sEirYzau2N-TMl_kbSMH_m0xJgeKRSdmyXL0-zLDeG6c8u_d68q10vbCIc8F4qRkb6yOqQxcguFG3NCBjuBvojd8/s320/domain_replacement_before.png" style="display: inline-block;" /> </a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTke5nMxws8SoqPtSDJLIvRfydPq0Cw8aMOyAtbwBlaHzULOBe19TdmEm8_LPiPvWyS4BTEoAxalq_6U6-H_iYv_1L1ZvLm5Zti853TiZ0UUd_-8VhF1QYrv0WagjJZx7rr6VM/s1600/domain_replacement_after.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTke5nMxws8SoqPtSDJLIvRfydPq0Cw8aMOyAtbwBlaHzULOBe19TdmEm8_LPiPvWyS4BTEoAxalq_6U6-H_iYv_1L1ZvLm5Zti853TiZ0UUd_-8VhF1QYrv0WagjJZx7rr6VM/s320/domain_replacement_after.png" style="display: inline-block;" /> </a> </div> <h4 style="text-align: left;"> Structured data site names and URLs</h4> As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms:<br /> <ul> <li>The website name to be used instead of the domain name</li> <li>The URL structure of the URL as breadcrumbs</li> </ul> For more details and code examples, please see our structured data documentation for providing <a href="https://developers.google.com/structured-data/site-name">site names</a> and <a href="https://developers.google.com/structured-data/breadcrumbs">breadcrumbs</a>.<br /> <br /> These changes are rolling out gradually and affect only mobile results. The site name change is US-only for now and breadcrumbs are rolling out worldwide.<br /> <br /> As always, if you have any questions or feedback, please ask in the <a href="https://support.google.com/webmasters/go/community">Webmaster Help Forum</a>.<br /> <br /> Posted by Bartlomiej Niechwiej, Software Engineer, and Rob Ennals, Product Manager</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxL6V6k8enloK6FPF5aL4G_vyLJ2_x__5WfvhXgCdw6iJ_sEirYzau2N-TMl_kbSMH_m0xJgeKRSdmyXL0-zLDeG6c8u_d68q10vbCIc8F4qRkb6yOqQxcguFG3NCBjuBvojd8/s1600/domain_replacement_before.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxL6V6k8enloK6FPF5aL4G_vyLJ2_x__5WfvhXgCdw6iJ_sEirYzau2N-TMl_kbSMH_m0xJgeKRSdmyXL0-zLDeG6c8u_d68q10vbCIc8F4qRkb6yOqQxcguFG3NCBjuBvojd8/s320/domain_replacement_before.png" style="display: inline-block;" /> </a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTke5nMxws8SoqPtSDJLIvRfydPq0Cw8aMOyAtbwBlaHzULOBe19TdmEm8_LPiPvWyS4BTEoAxalq_6U6-H_iYv_1L1ZvLm5Zti853TiZ0UUd_-8VhF1QYrv0WagjJZx7rr6VM/s1600/domain_replacement_after.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTke5nMxws8SoqPtSDJLIvRfydPq0Cw8aMOyAtbwBlaHzULOBe19TdmEm8_LPiPvWyS4BTEoAxalq_6U6-H_iYv_1L1ZvLm5Zti853TiZ0UUd_-8VhF1QYrv0WagjJZx7rr6VM/s320/domain_replacement_after.png" style="display: inline-block;" /> </a> </div> <h4 style="text-align: left;"> Structured data site names and URLs</h4> As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms:<br /> <ul> <li>The website name to be used instead of the domain name</li> <li>The URL structure of the URL as breadcrumbs</li> </ul> For more details and code examples, please see our structured data documentation for providing <a href="https://developers.google.com/structured-data/site-name">site names</a> and <a href="https://developers.google.com/structured-data/breadcrumbs">breadcrumbs</a>.<br /> <br /> These changes are rolling out gradually and affect only mobile results. The site name change is US-only for now and breadcrumbs are rolling out worldwide.<br /> <br /> As always, if you have any questions or feedback, please ask in the <a href="https://support.google.com/webmasters/go/community">Webmaster Help Forum</a>.<br /> <br /> Posted by Bartlomiej Niechwiej, Software Engineer, and Rob Ennals, Product Manager</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Better presentation of URLs in search results&url=https://webmasters.googleblog.com/2015/04/better-presentation-of-urls-in-search.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2015/04/better-presentation-of-urls-in-search.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2015/04/better-presentation-of-urls-in-search.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> </div> </div> </div> <div class='post' data-id='7164658859588179499' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2015/04/drive-app-installs-through-app-indexing.html?hl=en' itemprop='url' title='Drive app installs through App Indexing'> Drive app installs through App Indexing </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 16, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> You’ve invested time and effort into making your app an awesome experience, and we want to help people find the great content you’ve created. App Indexing has already been helping people engage with your Android app after they’ve installed it — we now have 30 billion links within apps indexed. Starting this week, people searching on Google can also discover your app if they haven’t installed it yet. If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start to see app install buttons for your app in search results. Tapping these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY4apEZW_bb4Lf0ZRFNkMMbQJgSGGRGDYzaBknr2Sx6Lq7wN2hkdXAs6IQ7e-qal7sNXvE5Cc2XSaE7_HLEIO3Y1mkrLqyVJ-6K2oJjO9kiODD7ATyJWgSODn_CIUzdY8ulWXm/s1600/App+installs+through+app+indexing.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="App installs through app indexing" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY4apEZW_bb4Lf0ZRFNkMMbQJgSGGRGDYzaBknr2Sx6Lq7wN2hkdXAs6IQ7e-qal7sNXvE5Cc2XSaE7_HLEIO3Y1mkrLqyVJ-6K2oJjO9kiODD7ATyJWgSODn_CIUzdY8ulWXm/s1600/App+installs+through+app+indexing.gif" title="App installs through app indexing" width="227" /></a></div> <br /> <br /> With the addition of these install links, we are starting to use App Indexing as a ranking signal for all users on Android, regardless of whether they have your app installed or not. We hope that Search will now help you acquire new users, as well as re-engage your existing ones. To get started, visit <a href="//g.co/AppIndexing">g.co/AppIndexing</a> and to learn more about the other ways you can integrate with Google Search, visit <a href="//g.co/DeveloperSearch">g.co/DeveloperSearch</a>.<br /> <br /> <span class="byline-author">Posted by Lawrence Chang, Product Manager</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> You’ve invested time and effort into making your app an awesome experience, and we want to help people find the great content you’ve created. App Indexing has already been helping people engage with your Android app after they’ve installed it — we now have 30 billion links within apps indexed. Starting this week, people searching on Google can also discover your app if they haven’t installed it yet. If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start to see app install buttons for your app in search results. Tapping these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY4apEZW_bb4Lf0ZRFNkMMbQJgSGGRGDYzaBknr2Sx6Lq7wN2hkdXAs6IQ7e-qal7sNXvE5Cc2XSaE7_HLEIO3Y1mkrLqyVJ-6K2oJjO9kiODD7ATyJWgSODn_CIUzdY8ulWXm/s1600/App+installs+through+app+indexing.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="App installs through app indexing" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY4apEZW_bb4Lf0ZRFNkMMbQJgSGGRGDYzaBknr2Sx6Lq7wN2hkdXAs6IQ7e-qal7sNXvE5Cc2XSaE7_HLEIO3Y1mkrLqyVJ-6K2oJjO9kiODD7ATyJWgSODn_CIUzdY8ulWXm/s1600/App+installs+through+app+indexing.gif" title="App installs through app indexing" width="227" /></a></div> <br /> <br /> With the addition of these install links, we are starting to use App Indexing as a ranking signal for all users on Android, regardless of whether they have your app installed or not. We hope that Search will now help you acquire new users, as well as re-engage your existing ones. To get started, visit <a href="//g.co/AppIndexing">g.co/AppIndexing</a> and to learn more about the other ways you can integrate with Google Search, visit <a href="//g.co/DeveloperSearch">g.co/DeveloperSearch</a>.<br /> <br /> <span class="byline-author">Posted by Lawrence Chang, Product Manager</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Drive app installs through App Indexing&url=https://webmasters.googleblog.com/2015/04/drive-app-installs-through-app-indexing.html?hl=en&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' 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src='data:image/png;base64,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'/> <h2> Labels </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content list-label-widget-content'> <ul> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/accessibility?hl=en'> accessibility </a> <span dir='ltr'> 10 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/advanced?hl=en'> advanced </a> <span dir='ltr'> 195 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/AMP?hl=en'> AMP </a> <span dir='ltr'> 13 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Android?hl=en'> Android </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/API?hl=en'> API </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/apps?hl=en'> apps </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/autocomplete?hl=en'> autocomplete </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/beginner?hl=en'> beginner </a> <span dir='ltr'> 173 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/CAPTCHA?hl=en'> CAPTCHA </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Chrome?hl=en'> Chrome </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/cms?hl=en'> cms </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/crawling%20and%20indexing?hl=en'> crawling and indexing </a> <span dir='ltr'> 158 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/encryption?hl=en'> encryption </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/events?hl=en'> events </a> <span dir='ltr'> 51 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/feedback%20and%20communication?hl=en'> feedback and communication </a> <span dir='ltr'> 83 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/forums?hl=en'> forums </a> <span dir='ltr'> 5 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/general%20tips?hl=en'> general tips </a> <span dir='ltr'> 90 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/geotargeting?hl=en'> geotargeting </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20Assistant?hl=en'> Google Assistant </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20I%2FO?hl=en'> Google I/O </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20Images?hl=en'> Google Images </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20News?hl=en'> Google News </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hacked%20sites?hl=en'> hacked sites </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hangout?hl=en'> hangout </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hreflang?hl=en'> hreflang </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/https?hl=en'> https </a> <span dir='ltr'> 5 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/images?hl=en'> images </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/intermediate?hl=en'> intermediate </a> <span dir='ltr'> 205 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/interstitials?hl=en'> interstitials </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/javascript?hl=en'> javascript </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/job%20search?hl=en'> job search </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/localization?hl=en'> localization </a> <span dir='ltr'> 21 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/malware?hl=en'> malware </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/mobile?hl=en'> mobile </a> <span dir='ltr'> 63 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/mobile-friendly?hl=en'> mobile-friendly </a> <span dir='ltr'> 14 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/nohacked?hl=en'> nohacked </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/performance?hl=en'> performance </a> <span dir='ltr'> 17 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/product%20expert?hl=en'> product expert </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/product%20experts?hl=en'> product experts </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/products%20and%20services?hl=en'> products and services </a> <span dir='ltr'> 63 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/questions?hl=en'> questions </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/ranking?hl=en'> ranking </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/recipes?hl=en'> recipes </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rendering?hl=en'> rendering </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Responsive%20Web%20Design?hl=en'> Responsive Web Design </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rich%20cards?hl=en'> rich cards </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=en'> rich results </a> <span dir='ltr'> 10 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20console?hl=en'> search console </a> <span dir='ltr'> 35 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20for%20beginners?hl=en'> search for beginners </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20queries?hl=en'> search queries </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20results?hl=en'> search results </a> <span dir='ltr'> 140 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/security?hl=en'> security </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/seo?hl=en'> seo </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/sitemaps?hl=en'> sitemaps </a> <span dir='ltr'> 46 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/speed?hl=en'> speed </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=en'> structured data </a> <span dir='ltr'> 33 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/summit?hl=en'> summit </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/TLDs?hl=en'> TLDs </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/url%20removals?hl=en'> url removals </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/UX?hl=en'> UX </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/verification?hl=en'> verification </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/video?hl=en'> video </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en'> webmaster community </a> <span dir='ltr'> 24 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20forum?hl=en'> webmaster forum </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=en'> webmaster guidelines </a> <span dir='ltr'> 57 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=en'> webmaster tools </a> <span dir='ltr'> 177 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmasters?hl=en'> webmasters </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/youtube%20channel?hl=en'> youtube channel </a> <span dir='ltr'> 6 </span> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/?hl=en'> 2020 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/?hl=en'> 2019 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/?hl=en'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/?hl=en'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/?hl=en'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/?hl=en'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/?hl=en'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/?hl=en'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/?hl=en'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/?hl=en'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/?hl=en'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/?hl=en'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/?hl=en'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2008/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2007/?hl=en'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' 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