Video Content Creation Strategy

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class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201045922/https://www.youtube.com/creators/how-things-work/building-community"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/e87277c7325a99683e6b38ffd8794d918c4a6829a833f84b57a769ef5593910e335d5ef270f311473f8422b43ed22ab53ea36aa0e5957f4b974907441d0d6494 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/1e806fbcec5e20e26e0dd775c08c37391df6a2bfa754b7b7610f4bec9c18dd9086599eb65281c34d9168ead5fd0c67315793dcf92d504f521ffce9152325b508 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class=" lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs "> Building your community </h3> <p class="lb-header__subnav-item-desc"> Tips & tricks to find, nurture, and build an audience. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201045922/https://www.youtube.com/creators/how-things-work/video-monetization"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/8e603f63e6f9fa8991ec17290d4f8841c60a8e3410c92703b43f53e87b2de2159caf104c63398ce0d6908d432dff2df765fc6cec7296b98336e5eecf496a2bb3 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 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'https://kstatic.googleusercontent.com/files/aa6125103ef38094eb826319838e32c01d8faeeebb81f30d1ab13b8c1f5d86bf21b54db41984c7d9ebda15f24d0dca1c2f4618ee72f1e63fc3b051154a4a5ed2 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/7315378c5702051a16f287c44bbe4daedc9d6fd105d9ef85eb07b897bfbb3fb58c1d46f0a97889fcbd03a4a509da01d499e28df3b2ac76b7b48b11729591ef43 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class=" lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs "> Growing your channel </h3> <p class="lb-header__subnav-item-desc"> Tools to help you create, connect, and grow. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201045922/https://www.youtube.com/creators/how-things-work/policies-guidelines"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/56ac1c911da0a53e3aac1c02136e48d290f61308f43508f1c160f75754e8cbc229bce528a8a050e5cb619afa34596f984e1e18b17193a24dd1d6deb35337d4ca 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/0347eb74dbee171c26da84337af6df89f869d0337fe36200c8efd91345ea665d92e0357a3625bffddc6d35865dd680ac5a0e4d56a24d8f05ca5ca35164b5e425 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class=" lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs "> Policies & Guidelines </h3> <p class="lb-header__subnav-item-desc"> Get the explanations behind the rules. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211201045922/https://www.youtube.com/creators/how-things-work/programs-initiatives"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/340d99a2493a1b7d58656d5eed867a61d06f5924f80df5ba2d65b78518964ddd00f5eca9c3a7522e67fd473124aa88407dd07a4a6327ba10633b650ba93de62a 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/d68d259c41361592ddb5a6804007490879ef8e5ee919bf78774bfd02c0db2a5b8526ba140e0c4819b12753913562d055bc0f8d1ae3a486c10443e50cd3d86f35 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class=" lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs "> Programs & Initiatives </h3> <p class="lb-header__subnav-item-desc"> How we support, recognize, and celebrate Creators. </p> </div> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20211201045922/https://www.youtube.com/creators/top-questions"> Top questions </a> </div> </nav> </div>  </div>  </div>  </header> <main class="ytc-main"> <section class="ytc-hero"> <img class="lb-theme--light ytc-hero__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/aa6125103ef38094eb826319838e32c01d8faeeebb81f30d1ab13b8c1f5d86bf21b54db41984c7d9ebda15f24d0dca1c2f4618ee72f1e63fc3b051154a4a5ed2 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark ytc-hero__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/7315378c5702051a16f287c44bbe4daedc9d6fd105d9ef85eb07b897bfbb3fb58c1d46f0a97889fcbd03a4a509da01d499e28df3b2ac76b7b48b11729591ef43 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <h1 class=" lb-font-display-2 lb-margin-bottom-m--bp-auto ytc-hero__heading "> Growing your channel </h1> <div class="ytc-font-body ytc-hero__desc"> <div class="ytc-md"> <p> For Creators who are looking to take their channels to the next level but aren鈥檛 sure where to start, this is for you. We鈥檒l take you deeper into analytics, explain the science behind search, and more. </p> </div> </div> </section> <section id="reach-your-audience" class=" lb-padding-top-xxl ytc-topic-lockup ytc-module ytc-topic-lockup--reverse ytc-topic-lockup--img "> <h2 class=" lb-font-display-3 lb-margin-bottom-s--bp-auto ytc-topic-lockup__heading "> How to reach your audience </h2> <div class=" lb-margin-bottom-s--bp-auto ytc-font-body ytc-topic-lockup__description "> <div class="ytc-md"> <p> Want to know why your recent video is blowing up? Understanding the way your viewers find your videos can help. Learn how YouTube makes recommendations and what factors influence your impressions. </p> </div> </div> <div class="ytc-topic-lockup__media"> <figure class="ytc-content-image"> <img class="lb-theme--light" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/_gQVjRD6LnD1nFO3oizKmb2jVyNXCU0RFSJ2DFxEWh31JWHlkszi3nXLvuqYxaSrjtqVS7Xqij-D787ySZWbJeJA6u9ZYRNMOTheEr9bo_kqiVFXbH0=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/_gQVjRD6LnD1nFO3oizKmb2jVyNXCU0RFSJ2DFxEWh31JWHlkszi3nXLvuqYxaSrjtqVS7Xqij-D787ySZWbJeJA6u9ZYRNMOTheEr9bo_kqiVFXbH0=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/_gQVjRD6LnD1nFO3oizKmb2jVyNXCU0RFSJ2DFxEWh31JWHlkszi3nXLvuqYxaSrjtqVS7Xqij-D787ySZWbJeJA6u9ZYRNMOTheEr9bo_kqiVFXbH0=v1-rw-lo-w908-h1120 2x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/sYfAqiYf3_ZpSS1Z8PFPTIkGF04KOmbxXslsQqTZFwhli0HZzsWfRnJJFsqFZJPP1BTb2u7ED_sps5Y1zDedBGB3UkAIhteLAHUUabhb07DbLTLl3y4=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/sYfAqiYf3_ZpSS1Z8PFPTIkGF04KOmbxXslsQqTZFwhli0HZzsWfRnJJFsqFZJPP1BTb2u7ED_sps5Y1zDedBGB3UkAIhteLAHUUabhb07DbLTLl3y4=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/sYfAqiYf3_ZpSS1Z8PFPTIkGF04KOmbxXslsQqTZFwhli0HZzsWfRnJJFsqFZJPP1BTb2u7ED_sps5Y1zDedBGB3UkAIhteLAHUUabhb07DbLTLl3y4=v1-rw-lo-w908-h1120 2x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <figcaption class="lb-margin-top-xs ytc-font-body ytc-content-image__caption"> <div class="ytc-md"> <p> "Be bold and trust in your creative spirit. Others will be inspired, too." </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/c/emmymade/featured" target="_blank" class="ytc-arrow-link" rel="noopener">emmymade</a> </p> </div> </figcaption> </figure> </div> <div class="ytc-topic-lockup__panel"> <div class="lb-expansion-panel__container"> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-8', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-8-content-0" id="id-topic-lockup-8-header-0" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-8', 'index': 0}}"> <span class="lb-expansion-panel__trigger-name"> Your audience and the algorithm </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-8-content-0" role="region" aria-labelledby="id-topic-lockup-8-header-0"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Insider tip: our algorithm doesn鈥檛 pay attention to videos, it pays attention to viewers. So, rather than trying to make videos that鈥檒l make an algorithm happy, focus on making videos that make your viewers happy. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/watch?v=hPxnIix5ExI&list=PLpjK416fmKwQK6_REczCaBQ1x1jyHvZAF" target="_blank" class="ytc-arrow-link" rel="noopener">Watch a video about our algorithm</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-8', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-8-content-1" id="id-topic-lockup-8-header-1" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-8', 'index': 1}}"> <span class="lb-expansion-panel__trigger-name"> How we recommend videos </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-8-content-1" role="region" aria-labelledby="id-topic-lockup-8-header-1"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> We track what viewers watch, how long they watch, what they skip over, and more. This helps us figure out what kind of videos they like best and what we can recommend to them next. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/watch?v=E6pC6iql5xM" target="_blank" class="ytc-arrow-link" rel="noopener">Watch a video about recommendations</a> </p> <p> <a href="https://web.archive.org/web/20211201045922/https://support.google.com/youtube/answer/141805" target="_blank" class="ytc-arrow-link" rel="noopener">Read more about how we recommend videos</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-8', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-8-content-2" id="id-topic-lockup-8-header-2" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-8', 'index': 2}}"> <span class="lb-expansion-panel__trigger-name"> Plan your programming </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-8-content-2" role="region" aria-labelledby="id-topic-lockup-8-header-2"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Things like how long your videos are and how often you post are what we鈥檇 call programming. Learn some tips about what tends to work best for attracting and entertaining viewers, how to build a content calendar, and more. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/playlist?list=PLpjK416fmKwRMhVX5YYWv_5mubCd7cmgG" target="_blank" class="ytc-arrow-link" rel="noopener">Watch videos on programming best practices</a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="youtube-analytics" class=" lb-padding-top-xxl ytc-topic-lockup ytc-module ytc-topic-lockup--video "> <h2 class=" lb-font-display-3 lb-margin-bottom-s--bp-auto ytc-topic-lockup__heading "> Use data to make decisions </h2> <div class=" lb-margin-bottom-s--bp-auto ytc-font-body ytc-topic-lockup__description "> <div class="ytc-md"> <p> Taking a closer look at your channel鈥檚 analytics can help you make it better. Use data to get to know your audience and their watching habits, spot opportunities to make money, and more. </p> </div> </div> <div class="ytc-topic-lockup__media"> <div class="ytc-video-card" lb-auto-init="YTCVideoCard"> <div class="lb-player" lb-auto-init="LBPlayer" lb-video-id="NSIfTsi7wTk" lb-options="{ 'uid': 'NSIfTsi7wTk' }"></div> <button class="lb-button ytc-video-card__play-button" aria-label="Play Video"> <img class="ytc-video-card__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/EQlEsLwiJjlWVzNOXq7eIlfIUt9195W7m7zkXtKwLgPIPTThylDTMhmxLbPR1rDd6yaoZLxuf1zC5KTrYMFj0QjeMsVdu4omnllK-3PD-mIIVGyXPQ=v1-rw-lo-w1716-h993 1x', '_1.5x': 'https://lh3.googleusercontent.com/EQlEsLwiJjlWVzNOXq7eIlfIUt9195W7m7zkXtKwLgPIPTThylDTMhmxLbPR1rDd6yaoZLxuf1zC5KTrYMFj0QjeMsVdu4omnllK-3PD-mIIVGyXPQ=v1-rw-lo-w2574-h1489 1.5x', '_2x': 'https://lh3.googleusercontent.com/EQlEsLwiJjlWVzNOXq7eIlfIUt9195W7m7zkXtKwLgPIPTThylDTMhmxLbPR1rDd6yaoZLxuf1zC5KTrYMFj0QjeMsVdu4omnllK-3PD-mIIVGyXPQ=v1-rw-lo-w3432-h1986 2x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <div class="ytc-video-card__caption"> <svg viewbox="0 0 24 24" class="lb-icon lb-icon--48 ytc-video-card__icon"> <use href="#youtube-logo-icon-filled"></use> </svg> <div class="lb-font-headline-3 lb-font-color-white"> Understand Your Viewership Trends: New & Returning Viewers in YouTube Analytics </div> </div> </button> </div> </div> <div class="ytc-topic-lockup__panel"> <div class="lb-expansion-panel__container"> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-9', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-9-content-0" id="id-topic-lockup-9-header-0" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-9', 'index': 0}}"> <span class="lb-expansion-panel__trigger-name"> Go deeper with analytics </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-9-content-0" role="region" aria-labelledby="id-topic-lockup-9-header-0"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> With more filters to group and organize your videos, Advanced Mode helps you dig into trends like what type of content your viewers interact with most, what video length works best, and more. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/watch?v=yyRdoYbBUyI" target="_blank" class="ytc-arrow-link" rel="noopener">Watch a video about analytics</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-9', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-9-content-1" id="id-topic-lockup-9-header-1" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-9', 'index': 1}}"> <span class="lb-expansion-panel__trigger-name"> Figure out who your viewers are </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-9-content-1" role="region" aria-labelledby="id-topic-lockup-9-header-1"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Audience analytics can tell you things like what time of day your viewers are on YouTube and if they are new or returning fans, all so you can get strategic about when and how you post future content. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://support.google.com/youtube/answer/9313698?visit_id=637575793575029286-170978576&rd=2" target="_blank" class="ytc-arrow-link" rel="noopener">Read more about audience analytics</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-9', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-9-content-2" id="id-topic-lockup-9-header-2" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-9', 'index': 2}}"> <span class="lb-expansion-panel__trigger-name"> Spot opportunities to earn </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-9-content-2" role="region" aria-labelledby="id-topic-lockup-9-header-2"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Using analytics can help you monetize your channel. Using metrics like Cost Per Mille (CPM) and Revenue Per Mille (RPM) can help you understand how advertisers value your content or how much you鈥檙e earning per view. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/watch?v=JCe_iNSCyQg" target="_blank" class="ytc-arrow-link" rel="noopener"> Watch a video about monetization metrics</a> </p> <p> <a href="https://web.archive.org/web/20211201045922/https://support.google.com/youtube/answer/9314357/understand-ad-revenue-analytics" target="_blank" class="ytc-arrow-link" rel="noopener">Read more about ad revenue</a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="keep-your-content-fresh" class=" lb-padding-top-xxl ytc-topic-lockup ytc-module ytc-topic-lockup--reverse ytc-topic-lockup--video "> <h2 class=" lb-font-display-3 lb-margin-bottom-s--bp-auto ytc-topic-lockup__heading "> Keep your content fresh </h2> <div class=" lb-margin-bottom-s--bp-auto ytc-font-body ytc-topic-lockup__description "> <div class="ytc-md"> <p> Even if you have a loyal audience, there鈥檚 always the chance you are missing viewers who would love your channel. Here are some tools and tips that can help you attract new viewers and more of them. </p> </div> </div> <div class="ytc-topic-lockup__media"> <div class="ytc-video-card" lb-auto-init="YTCVideoCard"> <div class="lb-player" lb-auto-init="LBPlayer" lb-video-id="RoNnKA5kkbM" lb-options="{ 'uid': 'RoNnKA5kkbM' }"></div> <button class="lb-button ytc-video-card__play-button" aria-label="Play Video"> <img class="ytc-video-card__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/VMAah9d0II-mz35t0dFv0IJH1EIR3uUrbi6MALPL1Q-dtjvgtlmmRjjmPc-WVbAB5vlARMRvs25R6yLVHfLtd7AaqeTOFFKAcI49Yj3lPRIsyIbrhZs=v1-rw-lo-w960-h540 1x', '_1.5x': 'https://lh3.googleusercontent.com/VMAah9d0II-mz35t0dFv0IJH1EIR3uUrbi6MALPL1Q-dtjvgtlmmRjjmPc-WVbAB5vlARMRvs25R6yLVHfLtd7AaqeTOFFKAcI49Yj3lPRIsyIbrhZs=v1-rw-lo-w1440-h810 1.5x', '_2x': 'https://lh3.googleusercontent.com/VMAah9d0II-mz35t0dFv0IJH1EIR3uUrbi6MALPL1Q-dtjvgtlmmRjjmPc-WVbAB5vlARMRvs25R6yLVHfLtd7AaqeTOFFKAcI49Yj3lPRIsyIbrhZs=v1-rw-lo-w1920-h1080 2x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <div class="ytc-video-card__caption"> <svg viewbox="0 0 24 24" class="lb-icon lb-icon--48 ytc-video-card__icon"> <use href="#youtube-logo-icon-filled"></use> </svg> <div class="lb-font-headline-3 lb-font-color-white"> How Can You Refresh and Revive Your Channel? | Channel Checkup ft. Riyadh K </div> </div> </button> </div> </div> <div class="ytc-topic-lockup__panel"> <div class="lb-expansion-panel__container"> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-10', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-10-content-0" id="id-topic-lockup-10-header-0" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-10', 'index': 0}}"> <span class="lb-expansion-panel__trigger-name"> Consider collaborations </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-10-content-0" role="region" aria-labelledby="id-topic-lockup-10-header-0"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Collaborations are a great way to connect with other Creators, learn new skills, and find more fans for your channel. Get tips on how to choose collaborators and make the most of what you create together. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/watch?v=dAtGDfq2xjE" target="_blank" class="ytc-arrow-link" rel="noopener">Tips on collaborations</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-10', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-10-content-1" id="id-topic-lockup-10-header-1" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-10', 'index': 1}}"> <span class="lb-expansion-panel__trigger-name"> Try out YouTube Live </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-10-content-1" role="region" aria-labelledby="id-topic-lockup-10-header-1"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> YouTube Live is all about connecting with fans in more meaningful ways. If you qualify, you can enable live streaming from your phone, webcam, or with an encoder in order to let your fans into your life in real time. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://support.google.com/youtube/answer/2474026" target="_blank" class="ytc-arrow-link" rel="noopener">Learn more about Live</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-10', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-10-content-2" id="id-topic-lockup-10-header-2" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-10', 'index': 2}}"> <span class="lb-expansion-panel__trigger-name"> Pivot your content </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-10-content-2" role="region" aria-labelledby="id-topic-lockup-10-header-2"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> It鈥檚 not always an easy decision, but sometimes a pivot in your channel鈥檚 content is necessary. Making sure you鈥檙e doing it strategically can set you up for success. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/watch?v=CnGQnzWSZNA" target="_blank" class="ytc-arrow-link" rel="noopener">Tips for pivots</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-10', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-10-content-3" id="id-topic-lockup-10-header-3" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-10', 'index': 3}}"> <span class="lb-expansion-panel__trigger-name"> Start a secondary channel </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-10-content-3" role="region" aria-labelledby="id-topic-lockup-10-header-3"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> If you don鈥檛 want to change your main channel, you can always start a secondary channel. This lets you experiment with new types of formats without risking alienating your fans. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/watch?v=Up8jSMBvdGg" target="_blank" class="ytc-arrow-link" rel="noopener">Watch a video about secondary channels</a> </p> <p> <a href="https://web.archive.org/web/20211201045922/https://support.google.com/youtube/answer/1646861" target="_blank" class="ytc-arrow-link" rel="noopener">Read more about creating a new channel</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel" lb-options="{ 'family': 'id-topic-lockup-10', 'computeBeforeOpen': false, 'open': false }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="id-topic-lockup-10-content-4" id="id-topic-lockup-10-header-4" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 'id-topic-lockup-10', 'index': 4}}"> <span class="lb-expansion-panel__trigger-name"> Keep it fun </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-topic-lockup-10-content-4" role="region" aria-labelledby="id-topic-lockup-10-header-4"> <div class="lb-expansion-panel__surface-content"> <div class=" lb-grid lb-expansion-panel__surface-content--text-only "> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Creative burnout is real. Prioritize your well-being by having an honest look at the things that matter most: balance, down time, having fun, and how far to push your creative genius. </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/watch?v=_fGDV-W___E&list=PLpjK416fmKwSxseFOgAMDIvtypIBtQxWt" target="_blank" class="ytc-arrow-link" rel="noopener">Tips on well-being </a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class=" lb-grid ytc-highlight-lockup ytc-module ytc-module--featured ytc-highlight-lockup--text-left ytc-highlight-lockup--blue "> <div class=" lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-offset-1-span-5 "> <div class="ytc-highlight-lockup__text"> <div class=" lb-font-eyebrow lb-margin-bottom-xs ytc-highlight-lockup__eyebrow "> Featured </div> <h2 class=" lb-font-display-3 lb-margin-bottom-xs ytc-highlight-lockup__heading "> YouTube Shorts </h2> <p class=" lb-margin-bottom-xs ytc-font-body ytc-highlight-lockup__description "> YouTube Shorts make creating and watching videos on YouTube easier than ever. Shorts are made for mobile, allowing you to shoot, scroll, and share from your phone. </p> <a class="lb-font-subhead ytc-arrow-link" href="/web/20211201045922/https://www.youtube.com/creators/shorts" target="_self">Learn more about Shorts</a> </div> </div> <div class=" lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-offset-6-span-5 "> <figure class="ytc-content-image"> <img class="lb-theme--light" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/ImWuknHwWj48-BuzNmjcRI6QjIFLklrUIsNmvV9ecmFP1DV3kO7sHfN0nzWNmmt6iLuH1jBe9g5vbvBFlJraLS5X_TWSQzB4NZalUr1ipqHfyrbyNH4=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/ImWuknHwWj48-BuzNmjcRI6QjIFLklrUIsNmvV9ecmFP1DV3kO7sHfN0nzWNmmt6iLuH1jBe9g5vbvBFlJraLS5X_TWSQzB4NZalUr1ipqHfyrbyNH4=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/ImWuknHwWj48-BuzNmjcRI6QjIFLklrUIsNmvV9ecmFP1DV3kO7sHfN0nzWNmmt6iLuH1jBe9g5vbvBFlJraLS5X_TWSQzB4NZalUr1ipqHfyrbyNH4=v1-rw-lo-w908-h1120 2x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/on8rQJNLb5vNz8nVW8dvVZI0CWUJVRfgiKpGPnFLzI8twQ6fMjRpuB1RFWWi9wapNrnRrAAKHLv72Q8niRWBj47IS2VzfNfIja3dHaf0xXnaKM6jRg=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/on8rQJNLb5vNz8nVW8dvVZI0CWUJVRfgiKpGPnFLzI8twQ6fMjRpuB1RFWWi9wapNrnRrAAKHLv72Q8niRWBj47IS2VzfNfIja3dHaf0xXnaKM6jRg=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/on8rQJNLb5vNz8nVW8dvVZI0CWUJVRfgiKpGPnFLzI8twQ6fMjRpuB1RFWWi9wapNrnRrAAKHLv72Q8niRWBj47IS2VzfNfIja3dHaf0xXnaKM6jRg=v1-rw-lo-w908-h1120 2x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <figcaption class="lb-margin-top-xs ytc-font-body ytc-content-image__caption"> <div class="ytc-md"> <p> "When we look at our analytics to understand increased traffic, it always points to YouTube Shorts." </p> <p> <a href="https://web.archive.org/web/20211201045922/https://www.youtube.com/c/RezaPujaKhan/featured" target="_blank" class="ytc-arrow-link" rel="noopener">Reza & Puja Khan</a> </p> </div> </figcaption> </figure> </div> </section> <section class="lb-padding-top-xxl ytc-related ytc-module"> <h2 class=" lb-font-display-3 lb-margin-bottom-s--bp-auto ytc-centered-type--responsive-xs ytc-related__heading "> What鈥檚 next? </h2> <p class=" lb-margin-bottom-l--bp-auto ytc-centered-type--responsive-xxs ytc-related__desc ytc-font-body "> Curious about more info and insights? Keep exploring the tools and tips that will help you get the most out of your content and your channel, as well as the policies and guidelines that help protect and empower the Creator community. </p> <ul class="lb-grid ytc-related-nav"> <li class="lb-grid__cell lb-grid__cell--span-6 ytc-related-nav__item"> <a class="ytc-related-nav__link" href="/web/20211201045922/https://www.youtube.com/creators/how-things-work/video-monetization"> <img class="lb-theme--light ytc-related-nav__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/8e603f63e6f9fa8991ec17290d4f8841c60a8e3410c92703b43f53e87b2de2159caf104c63398ce0d6908d432dff2df765fc6cec7296b98336e5eecf496a2bb3 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark ytc-related-nav__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/5fe53ccdd011a15f932bf0e145cd6eb8d0c10bd083bc3e31ba81e2860742247ea21f47299ad055e9963f3ddaec22d198965243ac253f611653699c3b6240a507 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <div class="ytc-related-nav__text-container"> <h3 class=" lb-font-headline-2 lb-margin-bottom-xs ytc-related-nav__label "> How to make money on YouTube </h3> <p class="ytc-font-body ytc-related-nav__desc"> Explore all ways you can get paid on YouTube. </p> </div> </a> </li> <li class="lb-grid__cell lb-grid__cell--span-6 ytc-related-nav__item"> <a class="ytc-related-nav__link" href="/web/20211201045922/https://www.youtube.com/creators/how-things-work/policies-guidelines"> <img class="lb-theme--light ytc-related-nav__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/56ac1c911da0a53e3aac1c02136e48d290f61308f43508f1c160f75754e8cbc229bce528a8a050e5cb619afa34596f984e1e18b17193a24dd1d6deb35337d4ca 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <img class="lb-theme--dark ytc-related-nav__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/0347eb74dbee171c26da84337af6df89f869d0337fe36200c8efd91345ea665d92e0357a3625bffddc6d35865dd680ac5a0e4d56a24d8f05ca5ca35164b5e425 1x' }" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" alt=""/> <div class="ytc-related-nav__text-container"> <h3 class=" lb-font-headline-2 lb-margin-bottom-xs ytc-related-nav__label "> Policies & Guidelines </h3> <p class="ytc-font-body ytc-related-nav__desc"> Get the explanations behind the rules. </p> </div> </a> </li> </ul> </section> </main> <footer class="lb-footer" role="contentinfo" 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