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class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog/niche-markets"/><meta itemProp="dateModified" content="2024-11-06T06:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/source-products" class="no-underline hover:text-link-light-hover topic-link">Source Products</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">What Is a Niche Market? 9 Examples in 2025</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">A niche market is a segment of a larger market with a shared identity that makes it unique. Here are nine niche market examples to explore.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/alexandra-sheehan" class="no-underline" itemProp="url"><span itemProp="name">Alexandra Sheehan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Nov 6, 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/niche-markets_3c657ed1-6c40-472b-9e2a-e9c0ed4008c1.jpg?v=1729622957&originalWidth=1848&originalHeight=782" alt="Illustration of a person holding a magnifying glass up to a store, representing the specialization of a niche market." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/niche-markets_3c657ed1-6c40-472b-9e2a-e9c0ed4008c1.jpg?v=1729622957&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/niche-markets_3c657ed1-6c40-472b-9e2a-e9c0ed4008c1.jpg?v=1729622957&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/niche-markets_3c657ed1-6c40-472b-9e2a-e9c0ed4008c1.jpg?v=1729622957&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/niche-markets_3c657ed1-6c40-472b-9e2a-e9c0ed4008c1.jpg?v=1729622957&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/niche-markets_3c657ed1-6c40-472b-9e2a-e9c0ed4008c1.jpg?v=1729622957&originalWidth=1848&originalHeight=782&width=1000 1000w, 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md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Ever heard the saying “Jack of all trades, master of none?” While a general store can cater to a broad range of customers, niche businesses deliver best-in-class service to a specific <a href="/blog/target-audience">target audience</a>. </p> <p>Tapping into a niche market offers many benefits. Niche businesses have a deep understanding of their customers’ needs and can establish themselves as the go-to brand for anyone interested in their areas of expertise.</p> <p>Choosing a niche can also streamline your business. From your <a href="/blog/value-proposition">unique value proposition</a> to <a href="/blog/product-line-extensions">product line extensions</a>, focusing on a niche market simplifies decision making, giving you a clear idea of who your potential customers are and what they’re looking for.</p><div id="text-cta" class="hidden lg:block"></div> <p>If you’re struggling to land on a <a href="/blog/product-ideas">product idea</a> for your business, identifying a niche is a great starting point. This post explains what a niche market is, gives nine niche market examples, and outlines how to find relevant <a href="/blog/trending-products">in-demand products</a>.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/WgvSYSp3gAc?si=26CbOlOBw1JwFktK" class="absolute inset-0 w-full h-full"></div></div> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Get better ad performance with Shopify Audiences</p> <p>Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.</p> <a class="marketing-button marketing-button--small" href="/audiences?itcat=coreblog&itterm=shopify-audiences-cta" target="_blank">Discover Shopify Audiences</a> </div> <h2 id="1">What is a niche market?</h2> <p>A niche market is a specialized segment of consumers who share specific characteristics, preferences, and needs that make them particularly likely to purchase certain products or services. These consumers form distinct, well-defined groups within <a href="/blog/target-market">target markets</a> and often demonstrate higher willingness to pay for solutions tailored to their unique requirements.</p> <p>For example, within the women’s shoes market there are niches for eco-friendly shoes, orthopedic shoes, or hiking boots. Each of these niches caters to a unique set of requirements that don’t apply to the general market.</p> <p>Almost every market contains niches. Identifying them requires a detailed understanding of consumer needs. Common ways to define a niche include looking at factors such as:</p> <ul> <li>Price (luxury, moderate, discount)</li> <li>Demographic (gender, age, income level, education level)</li> <li>Product quality (premium, handmade, economical)</li> <li>Psychographics (values, interests, attitudes)</li> <li>Geography (country, city, neighborhood)</li> </ul> <p>Choosing to focus on a niche is a strategic business decision to serve a specific customer base more effectively than competitors who target the broader market. Businesses who are competing within a niche may decide to niche down even further as a way to differentiate their brand.</p> <p>Take men’s athletic wear, for example. Within this market, there’s a niche for running gear. Businesses who sell running products could focus on a subset of that niche, such as running gear for marathon runners. This allows them to serve customers looking for a specialized type of running gear that may not be offered by other running gear stores.</p> <h2 id="2">9 niche market examples</h2> <p>It’s possible to build a business focused on <a title="trending products" href="/blog/trending-products">trending products</a>. However, a solid alternative route to ecommerce success is selecting a niche market and drilling down to <a href="/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell">find niche products</a> with a good market fit.</p> <p>Here are nine markets with enough niche opportunities to support plenty of new businesses:</p> <ol> <li><a href="#7">Conscious consumers</a></li> <li><a href="#8">Health and wellness</a></li> <li><a href="#9">Pet owners</a></li> <li><a href="#10">Outdoor enthusiasts</a></li> <li><a href="#11">Travelers</a></li> <li><a href="#12">Gamers</a></li> <li><a href="#13">Homeowners and renters</a></li> <li><a href="#14">Remote workers</a></li> <li><a href="#15">Locals</a></li> </ol> <h3 id="7">1. Conscious consumers</h3> <p>Sustainability continues to be a significant concern for consumers. Every year, <a href="https://www2.deloitte.com/uk/en/pages/consumer-business/articles/sustainable-consumer.html" rel="nofollow noopener noreferrer" target="_blank">surveys show</a> that most people are willing to change their shopping habits to reduce their environmental impact. For some, that means investing in high-quality products that will last longer. For others, it’s about adjusting habits to buy more second-hand and <a href="/blog/reseller-business">resale items</a>.</p> <p>Another type of sustainable product is vegan, eco-friendly, or cruelty-free variations of conventional items. If there’s a product that’s regularly purchased by the mass market, there may be a niche of conscious consumers ready to embrace a green alternative.</p> <p>Take <a href="https://www.beeswrap.com/" rel="nofollow noopener noreferrer" target="_blank">Bee’s Wrap</a>, for example. They offer a range of food wraps made from beeswax as an alternative to plastic. Its products are not only environmentally friendly but also cost effective for consumers, as they’re reusable.</p> <figure><img alt="Bee’s Wrap reusable food wrappers—a niche market example." src="https://cdn.shopify.com/s/files/1/0070/7032/files/Beeswrap.png?v=1708169690"></figure> <h4>Niche product ideas for conscious consumers</h4> <ul> <li>Biodegradable phone cases</li> <li>Cruelty-free skin care products</li> <li> <a href="/blog/211022217-sell-vintage-clothing-online">Thrifted</a> or rented clothing</li> <li>Eco-friendly kitchenware</li> <li>Menstrual cups</li> </ul> <h4>Conscious consumer niche marketing ideas</h4> <ul> <li>Highlight the environmental benefits of your products on packaging and in marketing content</li> <li>Partner with environmental organizations for joint campaigns</li> <li>Share customer testimonials on how your product has helped them save money or reduced their environmental impact</li> <li>Regularly update your audience on your brand’s sustainability efforts through a newsletter</li> </ul> <h3 id="8">2. Health and wellness</h3> <p>Analysts expect the global health and wellness market to reach <a href="https://www.researchandmarkets.com/reports/5753485/health-wellness-market-global-industry-trends?" rel="nofollow noopener noreferrer" target="_blank">$4.5 trillion by 2028</a>. This industry is all about taking care of your mind, body, and spirit. Niche markets include personal care, nutrition, yoga, and alternative therapies. If you’ve ever purchased a gluten-free brownie or an organic moisturizer, you’ve contributed to the health and wellness market.</p> <p>One health and wellness niche that’s increased in popularity over the past few years is mindfulness apps. The meditation app <a href="https://www.headspace.com/" rel="nofollow noopener noreferrer" target="_blank">Headspace</a> attracts more than a <a href="https://www.statista.com/statistics/1243022/headspace-app-downloads-worldwide/" rel="nofollow noopener noreferrer" target="_blank">million downloads</a> per quarter, while a similar product, <a href="https://www.calm.com/" rel="nofollow noopener noreferrer" target="_blank">Calm</a>, regularly generates more than <a href="https://www.statista.com/statistics/1243071/calm-iap-revenues-worldwide/" rel="nofollow noopener noreferrer" target="_blank">$20 million</a> per quarter from in-app purchases.</p> <p>The success of globally recognized apps suggests the potential for small businesses to find a niche for their own wellness-based digital products.</p> <figure><img alt="The Calm app shows an ad for a meditative bedtime story read by singer Harry Styles." src="https://cdn.shopify.com/s/files/1/0070/7032/files/Calmapp.png?v=1708169731" loading="lazy"></figure> <h4>Niche product ideas for health and wellness</h4> <ul> <li>Plant-based milk alternatives</li> <li>Sleep aid supplements</li> <li>DIY healthy snack kits</li> <li>Essential oil diffusers</li> <li>Kombucha brew kits</li> </ul> <h4>Health and wellness niche marketing ideas</h4> <ul> <li> <a href="/blog/how-to-start-a-business">Start your business</a> with a health care expert to enhance the credibility of your brand</li> <li>Educate users on topics within your niche through blog posts, videos, or a podcast</li> <li>Create wellness challenges to engage your audience</li> </ul> <h3 id="9">3. Pet owners</h3> <p>The pet industry not only caters to a wide range of consumers—<a href="/blog/pet-business">pet businesses</a> also target people in their <a href="https://www.statista.com/statistics/254111/pet-store-market-segmentation-in-the-us-by-target-group/" rel="nofollow noopener noreferrer" target="_blank">spending prime</a>.</p> <p>One example of a niche business within the pet market is <a href="https://www.onlynaturalpet.com/" rel="nofollow noopener noreferrer" target="_blank">Only Natural Pet</a>. It specializes in natural foods, flea repellents, cold weather gear, and toys. Consumers interested in natural pet products can visit this online store and find everything they need for their pup.</p> <p>While dogs and cats remain <a href="https://www.statista.com/statistics/198095/pets-in-the-united-states-by-type-in-2008/" rel="nofollow noopener noreferrer" target="_blank">the most popular pets</a>, reptiles, birds, and small mammals all come with their own needs and present potential niche opportunities.</p> <figure><img alt="In a snowy mountain scene, a dog owner prepares a snack for their eagerly awaiting pup." src="https://cdn.shopify.com/s/files/1/0070/7032/files/naturalpet.png?v=1708169776" loading="lazy"></figure> <h4>Niche product ideas for pet owners</h4> <ul> <li>Smart pet cameras</li> <li>GPS pet trackers</li> <li>Customized products for pet owners</li> <li>Organic and specialty pet food</li> <li>Designer pet clothing</li> </ul> <h4>Niche marketing ideas for pet products</h4> <ul> <li>Collaborate with popular pet Instagram accounts</li> <li>Share customer testimonials and cute pet photos</li> <li>Provide educational content on pet health and wellness topics</li> <li>Organize pet-related events or contests to engage your audience</li> </ul> <h3 id="10">4. Outdoor enthusiasts</h3> <p>The outdoor recreation market has seen a <a href="https://www.statista.com/statistics/258585/camping-equipment-wholesale-sales-in-the-us/" rel="nofollow noopener noreferrer" target="_blank">surge in recent years</a>, with more people seeking nature for leisure, fitness, and mental wellbeing. This market consists of a range of activities, each representing a potential niche.</p> <p>For instance, bird watching has grown in popularity, with <a href="https://www.wsj.com/articles/backyard-birding-goes-extreme-35584085" rel="nofollow noopener noreferrer" target="_blank">high-tech products</a> cropping to serve a new generation of birders. Similarly, urban gardening has become a trend in cities, creating a demand for space-efficient gardening tools and planters.</p> <p>One company that has successfully catered to a niche within the outdoor market is <a href="https://www.bioliteenergy.com/" rel="nofollow noopener noreferrer" target="_blank">BioLite</a>, which makes solar-powered lights and camping stoves that turn fire into electricity—recognizing the need for sustainable energy sources for hikers and campers.</p> <figure><img alt="A photographer takes a break from a winter hike to warm themselves using a BioLite stove." src="https://cdn.shopify.com/s/files/1/0070/7032/files/biolite_2dcb048d-ec70-4a85-9d05-7d2cddecb3d9.png?v=1708169824" loading="lazy"></figure> <h4>Niche product ideas for outdoor enthusiasts</h4> <ul> <li>Ultra-lightweight hiking gear</li> <li>Bird watching kits for newcomers</li> <li>Weather resistant clothing</li> <li>Car camping accessories</li> </ul> <h4>Outdoor enthusiast niche marketing ideas</h4> <ul> <li>Launch a photo contest where customers share their outdoor adventures</li> <li>Partner with local outdoor organizations for sponsored events or clean-up drives</li> <li>Write a “trail of the month” blog covering popular hikes near locations where your customers live</li> </ul> <h3 id="11">5. Travelers</h3> <p>Recent travel trends include <a href="https://www.nationalgeographic.com/travel/article/is-experiential-travel-the-next-big-trend" rel="nofollow noopener noreferrer" target="_blank">experiential travel</a>, where travelers enjoy more active, immersive trips than traditional sightseeing or resort vacations. The continued rise of remote work has also led to a new breed of travelers: <a href="/blog/how-to-become-a-digital-nomad">digital nomads</a> who manage their careers while globetrotting.</p> <p><a href="https://www.nomatic.com/" rel="nofollow noopener noreferrer" target="_blank">Nomatic</a> is a luggage brand geared toward the digital nomad niche, which prioritizes efficiency, functionality, and the ability to pack light. You can see this audience focus represented across Nomatic’s entire <a href="/blog/best-ecommerce-sites">ecommerce website</a>, from its product to its copywriting.</p> <figure><img class="block block--bordered" alt="A promotional video shows how Nomatic’s jacket can be converted into a travel pillow" src="https://cdn.shopify.com/s/files/1/0070/7032/files/nomadicjacket.png?v=1708169870" loading="lazy"></figure> <h4>Niche product ideas for avid travelers</h4> <ul> <li>Smartphone accessories for travel content creators</li> <li>Comfortable and versatile clothing for long-haul flights</li> <li>Multipurpose in-flight travel gadgets</li> </ul> <h4>Niche marketing ideas for travel products</h4> <ul> <li>Create travel guides for popular destinations and nomad hotspots</li> <li>Share travel stories from people who represent your target audience</li> <li>Film videos showing the benefits of your products in real-life travel situations</li> </ul> <h3 id="12">6. Gamers</h3> <p>Gamers is a catch-all term that contains a variety of subsets, including mobile gamers, PC gamers, console gamers, and tabletop gamers. There are more than <a href="https://explodingtopics.com/blog/number-of-gamers" rel="nofollow noopener noreferrer" target="_blank">three billion active video gamers</a> across the globe. Nearly half spend money on their hobby, amounting to an industry expected to be worth over <a href="https://www.visualcapitalist.com/sp/video-game-engagement-by-generation/" rel="nofollow noopener noreferrer" target="_blank">$211 billion</a> by 2025.</p> <p>Within this category, you can target niches based on popular genres like first-person shooters, or consoles like the Nintendo Switch. Shazim Mohammad launched his online store, <a href="https://www.pcgamingrace.com/" rel="nofollow noopener noreferrer" target="_blank">Glorious Gaming</a>, with products specifically aimed at PC gamers. <a href="/blog/glorious-pc-gaming-race">It became a seven-figure niche business</a> that basically runs on autopilot.</p> <figure><img alt="A gaming keyboard has some buttons missing, perhaps for cleaning." src="https://cdn.shopify.com/s/files/1/0070/7032/files/gloriousgaming.png?v=1708169902" loading="lazy"></figure> <h4>Niche product ideas for gamers</h4> <ul> <li>Ergonomic controllers and chairs for long gaming sessions</li> <li>Decals to personalize consoles and controllers</li> <li>Accessories for mobile gamers</li> <li>Licensed merch referencing popular games and characters</li> </ul> <h4>Gaming niche marketing ideas</h4> <ul> <li>Host online gaming tournaments featuring your products</li> <li>Develop a gamified rewards program for your customers</li> <li>Sponsor esports events or gaming conventions</li> <li>Launch limited-edition products or merchandise in collaboration with popular games</li> </ul> <h3 id="13">7. Homeowners and renters</h3> <p>Over the past decade, <a href="https://www.advisorperspectives.com/dshort/updates/2023/10/31/home-ownership-rate-q3-2023" rel="nofollow noopener noreferrer" target="_blank">rates of homeownership</a> in the US have struggled to surpass two-thirds of the population, with real estate inflation, limited supply, and the rising cost of living creating more renters.</p> <p>More renters means more people moving homes, and as rental properties are vacated, many need renovating with modern amenities. As homes are turned into investment properties to generate <a href="/blog/passive-income-ideas">passive income</a>, one niche that’s emerged is smart security devices.</p> <p>For example, <a href="https://august.com/" rel="nofollow noopener noreferrer" target="_blank">August</a> launched its own line of keyless entry locks for homeowners. One of the main features of their products is guest access, allowing hosts to grant access to renters for specified time periods.</p> <figure><img alt="A smart door lock is fitted to a door." src="https://cdn.shopify.com/s/files/1/0070/7032/files/smartdoorlock.png?v=1708169942" loading="lazy"></figure> <h4>Niche product ideas for homeowners</h4> <ul> <li>Space-saving furniture for small apartments</li> <li>Rent-friendly home solutions such as no-drill blinds and removable wallpaper</li> <li>Smart home devices like thermostats, lights, and security cameras</li> <li>Off-grid energy alternatives </li> </ul> <h4>Homeowner niche marketing ideas</h4> <ul> <li>Create useful content on home improvement tips and hacks featuring your products</li> <li>Develop a walkthrough video series on how to renovate an apartment using your products</li> </ul> <h3 id="14">8. Remote workers</h3> <p>The shift from traditional office hours to flexible remote work has changed the routines of many employees. Benefits of a hybrid or fully remote job include increased satisfaction, with many workers saying they’d <a href="https://stackoverflow.blog/2023/11/27/are-remote-workers-more-productive-that-s-the-wrong-question/" rel="nofollow noopener noreferrer" target="_blank">look for another role</a> if they lost their ability to work from home.</p> <p>For businesses, embracing remote work expands the talent pool, increases retention, and <a href="/blog/what-are-overhead-costs">reduces overhead costs</a> such as property rent.</p> <p>At the same time, remote work brings new challenges. A majority of online workers report <a href="https://www.forbes.com/advisor/business/remote-work-statistics/" rel="nofollow noopener noreferrer" target="_blank">increased burnout</a> from using digital communication tools and find it harder to feel connected to their coworkers.</p> <p>To solve these challenges, a new breed of niche products has emerged. <a href="https://miro.com/" rel="nofollow noopener noreferrer" target="_blank">Miro</a>, for instance, offers an online collaborative whiteboard platform that helps remote teams brainstorm, plan, and collaborate in real time, bridging the gap created by physical distance.</p> <p>Understanding the unique challenges and needs of remote workers can lead to innovative product ideas that enhance the work-from-home experience.</p> <figure><img alt="A visual map of retail processes created using the collaborative digital tool, Miro." src="https://cdn.shopify.com/s/files/1/0070/7032/files/miro.png?v=1708169990" loading="lazy"></figure> <h4>Niche product ideas for remote workers</h4> <ul> <li>Virtual team-building activities or services</li> <li>Subscription boxes for home office supplies</li> <li>Online webinars for remote work skills</li> <li>Wellness apps focused on stress management and mental health</li> </ul> <h4>Remote work niche marketing ideas</h4> <ul> <li>Interview thought leaders on the best ways to achieve work-life balance</li> <li>Host virtual workshops on productivity hacks for remote work</li> <li>Partner with remote-forward brands and companies to promote your products</li> </ul> <h3 id="15">9. Locals</h3> <p>With <a href="https://www.forbes.com/sites/pamdanziger/2023/11/19/local-retailers-are-counting-on-consumer-largesse-on-small-business-saturday-2023/" rel="nofollow noopener noreferrer" target="_blank">half of consumers</a> preferring small local businesses over big retailers, even global brands are adopting <a href="/retail/local-marketing">local marketing</a> strategies through targeted campaigns.</p> <p>For online sellers, establishing a local presence can be challenging. But there are ways for ecommerce entrepreneurs to successfully serve niches local to their city or country.</p> <p>Take the apparel company <a href="https://www.peace-collective.com/" rel="nofollow noopener noreferrer" target="_blank">Peace Collective</a> as an example. Founded in Toronto, it initially catered to the demand for Toronto Blue Jays merchandise <a href="https://www.blogto.com/sports_play/2015/10/toronto_vs_everybody_sales_soar_thanks_to_the_blue_jays/" rel="nofollow noopener noreferrer" target="_blank">during a playoff run</a>. The brand has since expanded to serve other cities, primarily through sports team merchandise, by securing partnerships with franchises including the NFL, NBA, and MLB.</p> <figure><img alt="A model wears two Peace Collective sweatshirts featuring Kansas City Chiefs graphics" src="https://cdn.shopify.com/s/files/1/0070/7032/files/peacecollective.png?v=1708170028" loading="lazy"></figure> <h4>Niche product ideas for locals</h4> <ul> <li>Locally sourced food and beverages, such as a coffee blend from local roasters</li> <li>DIY kits for local crafts or traditional art forms</li> <li>Local guide books or maps highlighting hidden gems in the city</li> <li>Gardening kits with native plants or seeds</li> </ul> <h4>Marketing ideas for local niches</h4> <ul> <li>Organize local pop-up events or workshops showcasing specific products</li> <li>Collaborate with local artisans or chefs for limited-edition product lines</li> <li>Launch a “Love Local” campaign featuring stories of local customers using your products</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Know your audience to grow it</p> <p>Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.</p> <p><a href="/segmentation" class="marketing-button marketing-button--small" target="_blank">Build your audience</a></p> </div> <h2 id="3">How to find niche markets</h2> <p>Launching your store in a crowded marketplace can lead to a challenging uphill battle against established competition. So finding a niche market provides your online business with a competitive advantage, right from the start.</p> <p>By focusing on a niche, you can compete—not necessarily by selling different products—but by concentrating on a specific <a href="/blog/what-is-market-segmentation">market segment</a>.</p> <p>While there’s no one-size-fits-all method to discover niche markets and <a href="/blog/product-opportunities">product opportunities</a>, several popular strategies exist. Here's a guide step by step guide to understand a larger market and, from there, identify an underserved niche.</p> <h3>1. Start with Google searches</h3> <p>The best way to start brainstorming niche ideas is by understanding what other online retailers are selling in a product category or to a certain audience.</p> <p>Beginning your niche selection with basic Google searches is a great way to get the lay of the land. Take “cruelty-free makeup” as a starting point. From there, you can find a goldmine of potential angles and rabbit holes, such as “vegan skin care” and “not tested on animals.”</p> <img class="block block--bordered" style="float: none;" alt="Google’s search bar showing the query “cruelty free makeup”" src="https://cdn.shopify.com/s/files/1/0070/7032/files/searchbar.png?v=1708170076" loading="lazy"> <p>Through trial and error, you can explore different trends until you find an underserved audience or demand in a niche market. Keep in mind that, even if a competitor is targeting your niche, you can still compete by niching-down on a specific segment of that audience. It’s all about being a specialist, not a generalist. </p> <h3>2. Confirm longer-term interest with Google Trends</h3> <p>If casual Googling throws up interesting results, the next step is to take your search queries to <a href="https://trends.google.com/trends/" rel="nofollow noopener noreferrer" target="_blank">Google Trends</a>.</p> <p>By entering your search queries into Google Trends, you can view search interest over time and identify whether a niche has steady interest, is growing, or is just a passing trend. This can help you avoid investing in a niche that might not have long-term potential.</p> <img class="block block--bordered" alt="Google Trends dashboard showing search interest over time for the query, “cruelty-free makeup.”" src="https://cdn.shopify.com/s/files/1/0070/7032/files/googletrends.png?v=1708170144" loading="lazy"> <h3>3. Build out a business idea by mind mapping</h3> <p>A mind map is a great way to think about how you could organize a business around different parts of a niche. Since mind maps <a href="https://www.psychologytoday.com/us/blog/click-here-for-happiness/202308/how-to-use-mind-mapping" rel="nofollow noopener noreferrer" target="_blank">mimic how our brains think</a>, they’re an intuitive way to organize your thoughts and expand on ideas.</p> <p>Building a mind map can help generate product ideas quickly while also encouraging you to explore different niche paths. You can use a free online tool like <a href="https://tobloef.com/text2mindmap/" rel="nofollow noopener noreferrer" target="_blank">Text2MindMap</a> to create a simple but effective visual aid.</p> <img alt="An example of a mind map on the topic of cruelty-free beauty products, with branches covering different niches." src="https://cdn.shopify.com/s/files/1/0070/7032/files/mindmap.jpg?v=1708170201" loading="lazy"> <h3>4. Discover sub-niches through Google’s search suggestions</h3> <p>Ever notice how when you start typing something into a Google search, automated suggestions appear? </p> <p>These are Google’s most-searched-for related queries, which you can use to your advantage to <a href="/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell">find a niche</a> for your product category.</p> <img alt="The Google search bar with autocomplete suggest for the query, “cruelty-free makeup for.”" src="https://cdn.shopify.com/s/files/1/0070/7032/files/autocomplete_087ece27-5b86-4878-a9cf-d946a0365d61.png?v=1708170243" loading="lazy"> <p>Google will only show you a few suggestions, so you may want to use a keyword research tool to gather more suggested searches.</p> <p>This practice is known as <a href="/blog/long-tail-keywords">long-tail keyword</a> discovery. Long-tail keywords are often composed of a larger market (i.e., “cruelty-free makeup”) followed by the word “for,” then a smaller, niche market (i.e., “sensitive skin.”) They help describe the relationship between a niche and a wider product category.</p> <p>Entrepreneurs use long-tail keyword data to assess customer interest and <a href="/blog/competitive-analysis">analyze competition</a> in niche product areas.</p> <h3>5. Drill down with keyword research</h3> <p>A similar method for uncovering a niche uses <a href="https://ads.google.com/home/tools/keyword-planner/" rel="nofollow noopener noreferrer" target="_blank">Google’s Keyword Planner</a> tool. Keyword Planner is a resource from Google’s advertising platform, Google Ads. The Google Keyword Planner is similar to the Google suggestion tool above, but offers advanced, customizable search data.</p> <p>To use this tool, you’ll need a <a href="https://ads.google.com/home/" rel="nofollow noopener noreferrer" target="_blank">Google Ads</a> account. Log in to your account and select Tools from the top menu, followed by Keyword Planner.</p> <img alt="Google’s Keyword Planner dashboard, showing some keyword research in the cruelty-free makeup niche." src="https://cdn.shopify.com/s/files/1/0070/7032/files/googleskeywordplanner.jpg?v=1708170280" loading="lazy"> <p>Enter your main niche idea to see your initial results. You can adjust your location settings on the left to make sure you’re targeting areas that you want to reach. You can also add filters, remove branded keywords, and check suggestions for other recommended terms.</p> <p>Searching through keyword results can give you a good idea of potential niches related to your original search term—and sometimes even the demand for specific popular products. Don’t be afraid to dive deeper and try a variety of related search terms.</p> <p>If you don’t have a Google Ads account, you can use the <a href="https://keywordseverywhere.com/" rel="nofollow noopener noreferrer" target="_blank">Keywords Everywhere</a> browser extension to see search volume directly under your Google searches. </p> <p><strong>Read more: </strong><a href="/blog/dropshipping-niches">How to Find a Lucrative Dropshipping Niche for Your Business</a></p> <div class="marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <div class="leadpage__image"><img alt="Template Icon" src="https://cdn.shopify.com/s/files/1/0070/7032/files/whattosell.gif?v=1600183698" class="hide--mobile gutter-bottom--reset" loading="lazy"></div> <div class="leadpage__content"> <p style="color: #008060; margin-bottom: 0;" class="heading--4">Free Webinar:</p> <p style="font-size: 28px; margin-bottom: 0;" class="heading--4"><b>How to Find and Source a Winning Product to Sell</b></p> <p>In less than 40 minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.</p> <div style="margin: auto; width: 300px;"><a class="marketing-button" href="/courses/what-to-sell?id=53" target="_blank"><span>Learn now</span></a></div> </div> </div> <h2 id="4">How to evaluate your niche market ideas</h2> <p>Discovering an appealing niche is just the beginning. The next question is whether your niche has room for a new business. Evaluating the size of the audience, consumer demand, and potential profitability of a niche is just as important as the initial idea.</p> <p>Here are some ways to evaluate a new niche market idea:</p> <h3>Be wary of zero competition</h3> <p>Niches with few existing competitors might seem like golden opportunities. However, it’s important to consider why other entrepreneurs might have avoided that specific market. Perhaps consumer demand for the niche idea isn’t high enough, or products frequently have supply chain issues, leading to customer service challenges.</p> <h3>Test the waters before diving in</h3> <p>You could start with a small selection of <a href="/blog/best-dropshipping-products">dropshipping products</a> and run a marketing campaign targeting your intended audience. Gather feedback from early customers, or send a few products to influencers for their opinion.</p> <p>Early feedback, especially for a new product, is crucial for refining it before a full-scale launch.</p> <h3>Dig deeper into a niche</h3> <p>You already did the <a href="/blog/what-is-market-research">market research</a> to identify your niche, but you can go even more in depth. Analyze blogs, social media, Amazon reviews, podcasts, influencers, and other key areas in your niche to gain insights. Can you solve a problem that repeatedly comes up?</p> <p>Keyword research helps identify a niche market, but deeper analysis can reveal more actionable insights. Take a look at these and other online resources to understand more about your chosen subject:</p> <ul> <li>Review websites</li> <li>Enthusiast blogs</li> <li>Social media posts</li> <li>Amazon reviews</li> <li>Industry podcasts</li> <li>Industry influencers</li> </ul> <p>Is there a recurring problem within a niche that your product can solve? What features and metrics do consumers judge products by? </p> <h3>Stay on top of consumer trends in your market</h3> <p>Keeping abreast of developments in a chosen niche is crucial—your business must talk and act like an expert who’s in the know.</p> <p>Resources like <a href="https://www.facebook.com/business/insights" rel="nofollow noopener noreferrer" target="_blank">Meta Foresight</a>, <a href="https://www.thinkwithgoogle.com/" rel="nofollow noopener noreferrer" target="_blank">Think with Google</a>, and <a href="https://www.nielsen.com/" rel="nofollow noopener noreferrer" target="_blank">Nielsen consumer research</a> can help you understand consumer pain points, desires, and emerging trends.</p> <p>Setting up <a href="https://www.google.com/alerts" rel="nofollow noopener noreferrer" target="_blank">Google Alerts</a> for related keywords and <a href="/retail/social-listening-tools-retailers-can-use-to-monitor-online-chatter">monitoring social media conversations</a> will ensure you’re informed about trending topics.</p> <h3>Explore growth opportunities</h3> <p>Early success is great, but due to their specificity, niches can evolve. When this happens, your business will need to adapt to emerging consumer interests. New product lines can be introduced as opportunities arise.</p> <p>If your niche becomes saturated, or your business successfully fills it, consider pivoting to an adjacent audience. This flexibility can help maintain your business’s relevance and profitability over time.</p> <p>When it’s time to <a href="/blog/how-to-market-a-product">market your product</a>, always return to your niche audience’s needs and commonalities. What makes your audience different from the broader market? How can you appeal specifically to their preferences?</p> <p>If your business can speak in your niche’s language, it will have a greater chance of gaining buyer trust and winning their confidence.</p> <p><strong>Read: </strong><a href="/blog/13444793-how-to-evaluate-market-demand-for-your-new-product-idea">How to Conduct a Market Evaluation</a></p> <h2 id="5">Moving forward with a niche marketing strategy</h2> <p>With a specific niche identified and relevant products sourced, it’s time to turn your <a href="/blog/low-investment-business-ideas">business idea</a> into a reality.</p> <p>Whether your <a href="/blog/business-plan">business plan</a> involves crafting products independently, partnering with a manufacturer, or dropshipping, there are resources available to guide each step of the process:</p> <ul> <li><a href="/blog/product-development-process">What Is Product Development? 7 Steps to Making a Product (2024)</a></li> <li><a href="/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea">How To Find a Manufacturer or Supplier for a Product (2024)</a></li> <li><a href="/blog/product-sourcing-apps">Product Sourcing Guide to Sell Online</a></li> <li><a href="/blog/print-on-demand-companies">11 Best Print-on-Demand Companies and Sites (2024)</a></li> </ul> <p><em>Illustration by Rose Wong</em></p> <h3></h3> <div class="clear"></div> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/blog/sell-makeup-online">How to Start a Makeup Brand and Sell Online- The Ultimate Guide</a></li><li class="mt-2"><a href="/blog/amazon-dropshipping">Amazon Dropshipping Guide- How To Dropship on Amazon (2024)</a></li><li class="mt-2"><a href="/blog/online-business-ideas">25+ Ideas for Online Businesses To Start Now (2024)</a></li><li class="mt-2"><a href="/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/blog/business-plan-template">Free Business Plan Template- A Practical Framework for Creating Your Business Plan</a></li><li class="mt-2"><a href="/blog/dropshipping-software">8 Dropshipping Software for New Dropshippers</a></li><li class="mt-2"><a href="/blog/print-on-demand-products">21 Best Selling Print on Demand Products</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" style="text-align: left;" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="6">Niche market FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What does “niche market” mean?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">A niche market is a segment of a wider market defined by its own specific needs, preferences, or identity, which differentiate it from the broader market.</div> <div itemprop="text"></div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are examples of niche markets?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ul> <li>Conscious consumers</li> <li>Health and wellness</li> <li>Pet owners</li> <li>Outdoor enthusiasts</li> <li>Travelers</li> <li>Gamers</li> <li>Homeowners</li> <li>Remote workers</li> <li>Locals</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is the difference between a mass market and a niche market?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">A mass market aims to reach as many people as possible, while a niche market focuses on serving a specific group of people with defined needs or interests. For instance, a national grocery store chain caters to a mass market, while a local butcher shop that specializes in organic, locally sourced produce serves a niche market.</div> <div itemprop="text"></div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I choose a niche?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">You can choose a niche by first identifying a broader market that interests you, then drilling down into specific areas within that market until you find a niche that resonates with you or your business goals. To generate ideas for a niche, examine search trends, create a mind map, or browse social media. This post provides guidance on defining and validating your niche.</div> <div itemprop="text"></div> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is niche marketing?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">Niche marketing allows businesses to focus on a specific, often valuable type of customer with unique needs. Niche marketing strategies can include personalized communications and in-depth content that shares expertise about a product, industry, or hobby. The benefits of niche marketing is increased customer loyalty and a competitive edge over similar brands. Niche marketing enables businesses to establish themselves as leaders in their field, enhancing perceived credibility and trustworthiness.</div> <div itemprop="text"></div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How can I find a profitable niche market?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">Identifying a profitable niche market involves researching market trends, understanding customer needs, and assessing your competition. Tools like Google Trends, keyword research tools, and social media can provide valuable insights. Once a potential niche is identified, validate its profitability by assessing demand, competition, and, importantly, the potential for growth.</div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/alexandra-sheehan" class="no-underline" itemProp="url"><span itemProp="name">Alexandra Sheehan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Nov 6, 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 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releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Alexandra Sheehan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/31339151394","handle":"niche-markets","title":"What Is a Niche Market? 9 Examples in 2025","publishedAt":"2024-11-06T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/niche-markets_3c657ed1-6c40-472b-9e2a-e9c0ed4008c1.jpg?v=1729622957","altText":"Illustration of a person holding a magnifying glass up to a store, representing the specialization of a niche market.","width":1848,"height":970},"tags":["Source Products"],"contentHtml":"\u003cp\u003eEver heard the saying “Jack of all trades, master of none?” While a general store can cater to a broad range of customers, niche businesses deliver best-in-class service to a specific \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eTapping into a niche market offers many benefits. Niche businesses have a deep understanding of their customers’ needs and can establish themselves as the go-to brand for anyone interested in their areas of expertise.\u003c/p\u003e\n\u003cp\u003eChoosing a niche can also streamline your business. From your \u003ca href=\"/blog/value-proposition\"\u003eunique value proposition\u003c/a\u003e to \u003ca href=\"/blog/product-line-extensions\"\u003eproduct line extensions\u003c/a\u003e, focusing on a niche market simplifies decision making, giving you a clear idea of who your potential customers are and what they’re looking for.\u003c/p\u003e\n\u003cp\u003eIf you’re struggling to land on a \u003ca href=\"/blog/product-ideas\"\u003eproduct idea\u003c/a\u003e for your business, identifying a niche is a great starting point. This post explains what a niche market is, gives nine niche market examples, and outlines how to find relevant \u003ca href=\"/blog/trending-products\"\u003ein-demand products\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a niche market?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e9 niche market examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to find niche markets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to evaluate your niche market ideas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eMoving forward with a niche marketing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eNiche market FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/WgvSYSp3gAc?si=26CbOlOBw1JwFktK\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGet better ad performance with Shopify Audiences\u003c/p\u003e\n\u003cp\u003eShopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/audiences?itcat=coreblog\u0026amp;itterm=shopify-audiences-cta\" target=\"_blank\"\u003eDiscover Shopify Audiences\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a niche market?\u003c/h2\u003e\n\u003cp\u003eA niche market is a specialized segment of consumers who share specific characteristics, preferences, and needs that make them particularly likely to purchase certain products or services. These consumers form distinct, well-defined groups within \u003ca href=\"/blog/target-market\"\u003etarget markets\u003c/a\u003e and often demonstrate higher willingness to pay for solutions tailored to their unique requirements.\u003c/p\u003e\n\u003cp\u003eFor example, within the women’s shoes market there are niches for eco-friendly shoes, orthopedic shoes, or hiking boots. Each of these niches caters to a unique set of requirements that don’t apply to the general market.\u003c/p\u003e\n\u003cp\u003eAlmost every market contains niches. Identifying them requires a detailed understanding of consumer needs. Common ways to define a niche include looking at factors such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrice (luxury, moderate, discount)\u003c/li\u003e\n\u003cli\u003eDemographic (gender, age, income level, education level)\u003c/li\u003e\n\u003cli\u003eProduct quality (premium, handmade, economical)\u003c/li\u003e\n\u003cli\u003ePsychographics (values, interests, attitudes)\u003c/li\u003e\n\u003cli\u003eGeography (country, city, neighborhood)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eChoosing to focus on a niche is a strategic business decision to serve a specific customer base more effectively than competitors who target the broader market. Businesses who are competing within a niche may decide to niche down even further as a way to differentiate their brand.\u003c/p\u003e\n\u003cp\u003eTake men’s athletic wear, for example. Within this market, there’s a niche for running gear. Businesses who sell running products could focus on a subset of that niche, such as running gear for marathon runners. This allows them to serve customers looking for a specialized type of running gear that may not be offered by other running gear stores.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e9 niche market examples\u003c/h2\u003e\n\u003cp\u003eIt’s possible to build a business focused on \u003ca title=\"trending products\" href=\"/blog/trending-products\"\u003etrending products\u003c/a\u003e. However, a solid alternative route to ecommerce success is selecting a niche market and drilling down to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003efind niche products\u003c/a\u003e with a good market fit.\u003c/p\u003e\n\u003cp\u003eHere are nine markets with enough niche opportunities to support plenty of new businesses:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eConscious consumers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eHealth and wellness\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003ePet owners\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eOutdoor enthusiasts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eTravelers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eGamers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eHomeowners and renters\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eRemote workers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eLocals\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Conscious consumers\u003c/h3\u003e\n\u003cp\u003eSustainability continues to be a significant concern for consumers. Every year, \u003ca href=\"https://www2.deloitte.com/uk/en/pages/consumer-business/articles/sustainable-consumer.html\"\u003esurveys show\u003c/a\u003e that most people are willing to change their shopping habits to reduce their environmental impact. For some, that means investing in high-quality products that will last longer. For others, it’s about adjusting habits to buy more second-hand and \u003ca href=\"/blog/reseller-business\"\u003eresale items\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAnother type of sustainable product is vegan, eco-friendly, or cruelty-free variations of conventional items. If there’s a product that’s regularly purchased by the mass market, there may be a niche of conscious consumers ready to embrace a green alternative.\u003c/p\u003e\n\u003cp\u003eTake \u003ca href=\"https://www.beeswrap.com/\"\u003eBee’s Wrap\u003c/a\u003e, for example. They offer a range of food wraps made from beeswax as an alternative to plastic. Its products are not only environmentally friendly but also cost effective for consumers, as they’re reusable.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Bee’s Wrap reusable food wrappers—a niche market example.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Beeswrap.png?v=1708169690\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for conscious consumers\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBiodegradable phone cases\u003c/li\u003e\n\u003cli\u003eCruelty-free skin care products\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003eThrifted\u003c/a\u003e or rented clothing\u003c/li\u003e\n\u003cli\u003eEco-friendly kitchenware\u003c/li\u003e\n\u003cli\u003eMenstrual cups\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eConscious consumer niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHighlight the environmental benefits of your products on packaging and in marketing content\u003c/li\u003e\n\u003cli\u003ePartner with environmental organizations for joint campaigns\u003c/li\u003e\n\u003cli\u003eShare customer testimonials on how your product has helped them save money or reduced their environmental impact\u003c/li\u003e\n\u003cli\u003eRegularly update your audience on your brand’s sustainability efforts through a newsletter\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e2. Health and wellness\u003c/h3\u003e\n\u003cp\u003eAnalysts expect the global health and wellness market to reach \u003ca href=\"https://www.researchandmarkets.com/reports/5753485/health-wellness-market-global-industry-trends?\"\u003e$4.5 trillion by 2028\u003c/a\u003e. This industry is all about taking care of your mind, body, and spirit. Niche markets include personal care, nutrition, yoga, and alternative therapies. If you’ve ever purchased a gluten-free brownie or an organic moisturizer, you’ve contributed to the health and wellness market.\u003c/p\u003e\n\u003cp\u003eOne health and wellness niche that’s increased in popularity over the past few years is mindfulness apps. The meditation app \u003ca href=\"https://www.headspace.com/\"\u003eHeadspace\u003c/a\u003e attracts more than a \u003ca href=\"https://www.statista.com/statistics/1243022/headspace-app-downloads-worldwide/\"\u003emillion downloads\u003c/a\u003e per quarter, while a similar product, \u003ca href=\"https://www.calm.com/\"\u003eCalm\u003c/a\u003e, regularly generates more than \u003ca href=\"https://www.statista.com/statistics/1243071/calm-iap-revenues-worldwide/\"\u003e$20 million\u003c/a\u003e per quarter from in-app purchases.\u003c/p\u003e\n\u003cp\u003eThe success of globally recognized apps suggests the potential for small businesses to find a niche for their own wellness-based digital products.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"The Calm app shows an ad for a meditative bedtime story read by singer Harry Styles.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Calmapp.png?v=1708169731\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for health and wellness\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePlant-based milk alternatives\u003c/li\u003e\n\u003cli\u003eSleep aid supplements\u003c/li\u003e\n\u003cli\u003eDIY healthy snack kits\u003c/li\u003e\n\u003cli\u003eEssential oil diffusers\u003c/li\u003e\n\u003cli\u003eKombucha brew kits\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eHealth and wellness niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/how-to-start-a-business\"\u003eStart your business\u003c/a\u003e with a health care expert to enhance the credibility of your brand\u003c/li\u003e\n\u003cli\u003eEducate users on topics within your niche through blog posts, videos, or a podcast\u003c/li\u003e\n\u003cli\u003eCreate wellness challenges to engage your audience\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e3. Pet owners\u003c/h3\u003e\n\u003cp\u003eThe pet industry not only caters to a wide range of consumers—\u003ca href=\"/blog/pet-business\"\u003epet businesses\u003c/a\u003e also target people in their \u003ca href=\"https://www.statista.com/statistics/254111/pet-store-market-segmentation-in-the-us-by-target-group/\"\u003espending prime\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eOne example of a niche business within the pet market is \u003ca href=\"https://www.onlynaturalpet.com/\"\u003eOnly Natural Pet\u003c/a\u003e. It specializes in natural foods, flea repellents, cold weather gear, and toys. Consumers interested in natural pet products can visit this online store and find everything they need for their pup.\u003c/p\u003e\n\u003cp\u003eWhile dogs and cats remain \u003ca href=\"https://www.statista.com/statistics/198095/pets-in-the-united-states-by-type-in-2008/\"\u003ethe most popular pets\u003c/a\u003e, reptiles, birds, and small mammals all come with their own needs and present potential niche opportunities.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"In a snowy mountain scene, a dog owner prepares a snack for their eagerly awaiting pup.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/naturalpet.png?v=1708169776\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for pet owners\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSmart pet cameras\u003c/li\u003e\n\u003cli\u003eGPS pet trackers\u003c/li\u003e\n\u003cli\u003eCustomized products for pet owners\u003c/li\u003e\n\u003cli\u003eOrganic and specialty pet food\u003c/li\u003e\n\u003cli\u003eDesigner pet clothing\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eNiche marketing ideas for pet products\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCollaborate with popular pet Instagram accounts\u003c/li\u003e\n\u003cli\u003eShare customer testimonials and cute pet photos\u003c/li\u003e\n\u003cli\u003eProvide educational content on pet health and wellness topics\u003c/li\u003e\n\u003cli\u003eOrganize pet-related events or contests to engage your audience\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e4. Outdoor enthusiasts\u003c/h3\u003e\n\u003cp\u003eThe outdoor recreation market has seen a \u003ca href=\"https://www.statista.com/statistics/258585/camping-equipment-wholesale-sales-in-the-us/\"\u003esurge in recent years\u003c/a\u003e, with more people seeking nature for leisure, fitness, and mental wellbeing. This market consists of a range of activities, each representing a potential niche.\u003c/p\u003e\n\u003cp\u003eFor instance, bird watching has grown in popularity, with \u003ca href=\"https://www.wsj.com/articles/backyard-birding-goes-extreme-35584085\"\u003ehigh-tech products\u003c/a\u003e cropping to serve a new generation of birders. Similarly, urban gardening has become a trend in cities, creating a demand for space-efficient gardening tools and planters.\u003c/p\u003e\n\u003cp\u003eOne company that has successfully catered to a niche within the outdoor market is \u003ca href=\"https://www.bioliteenergy.com/\"\u003eBioLite\u003c/a\u003e, which makes solar-powered lights and camping stoves that turn fire into electricity—recognizing the need for sustainable energy sources for hikers and campers.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A photographer takes a break from a winter hike to warm themselves using a BioLite stove.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/biolite_2dcb048d-ec70-4a85-9d05-7d2cddecb3d9.png?v=1708169824\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for outdoor enthusiasts\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-lightweight hiking gear\u003c/li\u003e\n\u003cli\u003eBird watching kits for newcomers\u003c/li\u003e\n\u003cli\u003eWeather resistant clothing\u003c/li\u003e\n\u003cli\u003eCar camping accessories\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOutdoor enthusiast niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLaunch a photo contest where customers share their outdoor adventures\u003c/li\u003e\n\u003cli\u003ePartner with local outdoor organizations for sponsored events or clean-up drives\u003c/li\u003e\n\u003cli\u003eWrite a “trail of the month” blog covering popular hikes near locations where your customers live\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e5. Travelers\u003c/h3\u003e\n\u003cp\u003eRecent travel trends include \u003ca href=\"https://www.nationalgeographic.com/travel/article/is-experiential-travel-the-next-big-trend\"\u003eexperiential travel\u003c/a\u003e, where travelers enjoy more active, immersive trips than traditional sightseeing or resort vacations. The continued rise of remote work has also led to a new breed of travelers: \u003ca href=\"/blog/how-to-become-a-digital-nomad\"\u003edigital nomads\u003c/a\u003e who manage their careers while globetrotting.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.nomatic.com/\"\u003eNomatic\u003c/a\u003e is a luggage brand geared toward the digital nomad niche, which prioritizes efficiency, functionality, and the ability to pack light. You can see this audience focus represented across Nomatic’s entire \u003ca href=\"/blog/best-ecommerce-sites\"\u003eecommerce website\u003c/a\u003e, from its product to its copywriting.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A promotional video shows how Nomatic’s jacket can be converted into a travel pillow\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/nomadicjacket.png?v=1708169870\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for avid travelers\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSmartphone accessories for travel content creators\u003c/li\u003e\n\u003cli\u003eComfortable and versatile clothing for long-haul flights\u003c/li\u003e\n\u003cli\u003eMultipurpose in-flight travel gadgets\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eNiche marketing ideas for travel products\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreate travel guides for popular destinations and nomad hotspots\u003c/li\u003e\n\u003cli\u003eShare travel stories from people who represent your target audience\u003c/li\u003e\n\u003cli\u003eFilm videos showing the benefits of your products in real-life travel situations\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e6. Gamers\u003c/h3\u003e\n\u003cp\u003eGamers is a catch-all term that contains a variety of subsets, including mobile gamers, PC gamers, console gamers, and tabletop gamers. There are more than \u003ca href=\"https://explodingtopics.com/blog/number-of-gamers\"\u003ethree billion active video gamers\u003c/a\u003e across the globe. Nearly half spend money on their hobby, amounting to an industry expected to be worth over \u003ca href=\"https://www.visualcapitalist.com/sp/video-game-engagement-by-generation/\"\u003e$211 billion\u003c/a\u003e by 2025.\u003c/p\u003e\n\u003cp\u003eWithin this category, you can target niches based on popular genres like first-person shooters, or consoles like the Nintendo Switch. Shazim Mohammad launched his online store, \u003ca href=\"https://www.pcgamingrace.com/\"\u003eGlorious Gaming\u003c/a\u003e, with products specifically aimed at PC gamers. \u003ca href=\"/blog/glorious-pc-gaming-race\"\u003eIt became a seven-figure niche business\u003c/a\u003e that basically runs on autopilot.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A gaming keyboard has some buttons missing, perhaps for cleaning.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/gloriousgaming.png?v=1708169902\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for gamers\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic controllers and chairs for long gaming sessions\u003c/li\u003e\n\u003cli\u003eDecals to personalize consoles and controllers\u003c/li\u003e\n\u003cli\u003eAccessories for mobile gamers\u003c/li\u003e\n\u003cli\u003eLicensed merch referencing popular games and characters\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eGaming niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHost online gaming tournaments featuring your products\u003c/li\u003e\n\u003cli\u003eDevelop a gamified rewards program for your customers\u003c/li\u003e\n\u003cli\u003eSponsor esports events or gaming conventions\u003c/li\u003e\n\u003cli\u003eLaunch limited-edition products or merchandise in collaboration with popular games\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e7. Homeowners and renters\u003c/h3\u003e\n\u003cp\u003eOver the past decade, \u003ca href=\"https://www.advisorperspectives.com/dshort/updates/2023/10/31/home-ownership-rate-q3-2023\"\u003erates of homeownership\u003c/a\u003e in the US have struggled to surpass two-thirds of the population, with real estate inflation, limited supply, and the rising cost of living creating more renters.\u003c/p\u003e\n\u003cp\u003eMore renters means more people moving homes, and as rental properties are vacated, many need renovating with modern amenities. As homes are turned into investment properties to generate \u003ca href=\"/blog/passive-income-ideas\"\u003epassive income\u003c/a\u003e, one niche that’s emerged is smart security devices.\u003c/p\u003e\n\u003cp\u003eFor example, \u003ca href=\"https://august.com/\"\u003eAugust\u003c/a\u003e launched its own line of keyless entry locks for homeowners. One of the main features of their products is guest access, allowing hosts to grant access to renters for specified time periods.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A smart door lock is fitted to a door.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/smartdoorlock.png?v=1708169942\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for homeowners\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSpace-saving furniture for small apartments\u003c/li\u003e\n\u003cli\u003eRent-friendly home solutions such as no-drill blinds and removable wallpaper\u003c/li\u003e\n\u003cli\u003eSmart home devices like thermostats, lights, and security cameras\u003c/li\u003e\n\u003cli\u003eOff-grid energy alternatives \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eHomeowner niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreate useful content on home improvement tips and hacks featuring your products\u003c/li\u003e\n\u003cli\u003eDevelop a walkthrough video series on how to renovate an apartment using your products\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e8. Remote workers\u003c/h3\u003e\n\u003cp\u003eThe shift from traditional office hours to flexible remote work has changed the routines of many employees. Benefits of a hybrid or fully remote job include increased satisfaction, with many workers saying they’d \u003ca href=\"https://stackoverflow.blog/2023/11/27/are-remote-workers-more-productive-that-s-the-wrong-question/\"\u003elook for another role\u003c/a\u003e if they lost their ability to work from home.\u003c/p\u003e\n\u003cp\u003eFor businesses, embracing remote work expands the talent pool, increases retention, and \u003ca href=\"/blog/what-are-overhead-costs\"\u003ereduces overhead costs\u003c/a\u003e such as property rent.\u003c/p\u003e\n\u003cp\u003eAt the same time, remote work brings new challenges. A majority of online workers report \u003ca href=\"https://www.forbes.com/advisor/business/remote-work-statistics/\"\u003eincreased burnout\u003c/a\u003e from using digital communication tools and find it harder to feel connected to their coworkers.\u003c/p\u003e\n\u003cp\u003eTo solve these challenges, a new breed of niche products has emerged. \u003ca href=\"https://miro.com/\"\u003eMiro\u003c/a\u003e, for instance, offers an online collaborative whiteboard platform that helps remote teams brainstorm, plan, and collaborate in real time, bridging the gap created by physical distance.\u003c/p\u003e\n\u003cp\u003eUnderstanding the unique challenges and needs of remote workers can lead to innovative product ideas that enhance the work-from-home experience.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A visual map of retail processes created using the collaborative digital tool, Miro.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/miro.png?v=1708169990\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for remote workers\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eVirtual team-building activities or services\u003c/li\u003e\n\u003cli\u003eSubscription boxes for home office supplies\u003c/li\u003e\n\u003cli\u003eOnline webinars for remote work skills\u003c/li\u003e\n\u003cli\u003eWellness apps focused on stress management and mental health\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eRemote work niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eInterview thought leaders on the best ways to achieve work-life balance\u003c/li\u003e\n\u003cli\u003eHost virtual workshops on productivity hacks for remote work\u003c/li\u003e\n\u003cli\u003ePartner with remote-forward brands and companies to promote your products\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e9. Locals\u003c/h3\u003e\n\u003cp\u003eWith \u003ca href=\"https://www.forbes.com/sites/pamdanziger/2023/11/19/local-retailers-are-counting-on-consumer-largesse-on-small-business-saturday-2023/\"\u003ehalf of consumers\u003c/a\u003e preferring small local businesses over big retailers, even global brands are adopting \u003ca href=\"/retail/local-marketing\"\u003elocal marketing\u003c/a\u003e strategies through targeted campaigns.\u003c/p\u003e\n\u003cp\u003eFor online sellers, establishing a local presence can be challenging. But there are ways for ecommerce entrepreneurs to successfully serve niches local to their city or country.\u003c/p\u003e\n\u003cp\u003eTake the apparel company \u003ca href=\"https://www.peace-collective.com/\"\u003ePeace Collective\u003c/a\u003e as an example. Founded in Toronto, it initially catered to the demand for Toronto Blue Jays merchandise \u003ca href=\"https://www.blogto.com/sports_play/2015/10/toronto_vs_everybody_sales_soar_thanks_to_the_blue_jays/\"\u003eduring a playoff run\u003c/a\u003e. The brand has since expanded to serve other cities, primarily through sports team merchandise, by securing partnerships with franchises including the NFL, NBA, and MLB.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A model wears two Peace Collective sweatshirts featuring Kansas City Chiefs graphics\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/peacecollective.png?v=1708170028\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for locals\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLocally sourced food and beverages, such as a coffee blend from local roasters\u003c/li\u003e\n\u003cli\u003eDIY kits for local crafts or traditional art forms\u003c/li\u003e\n\u003cli\u003eLocal guide books or maps highlighting hidden gems in the city\u003c/li\u003e\n\u003cli\u003eGardening kits with native plants or seeds\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eMarketing ideas for local niches\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOrganize local pop-up events or workshops showcasing specific products\u003c/li\u003e\n\u003cli\u003eCollaborate with local artisans or chefs for limited-edition product lines\u003c/li\u003e\n\u003cli\u003eLaunch a “Love Local” campaign featuring stories of local customers using your products\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eKnow your audience to grow it\u003c/p\u003e\n\u003cp\u003eDiscover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/segmentation\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eBuild your audience\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eHow to find niche markets\u003c/h2\u003e\n\u003cp\u003eLaunching your store in a crowded marketplace can lead to a challenging uphill battle against established competition. So finding a niche market provides your online business with a competitive advantage, right from the start.\u003c/p\u003e\n\u003cp\u003eBy focusing on a niche, you can compete—not necessarily by selling different products—but by concentrating on a specific \u003ca href=\"/blog/what-is-market-segmentation\"\u003emarket segment\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhile there’s no one-size-fits-all method to discover niche markets and \u003ca href=\"/blog/product-opportunities\"\u003eproduct opportunities\u003c/a\u003e, several popular strategies exist. Here's a guide step by step guide to understand a larger market and, from there, identify an underserved niche.\u003c/p\u003e\n\u003ch3\u003e1. Start with Google searches\u003c/h3\u003e\n\u003cp\u003eThe best way to start brainstorming niche ideas is by understanding what other online retailers are selling in a product category or to a certain audience.\u003c/p\u003e\n\u003cp\u003eBeginning your niche selection with basic Google searches is a great way to get the lay of the land. Take “cruelty-free makeup” as a starting point. From there, you can find a goldmine of potential angles and rabbit holes, such as “vegan skin care” and “not tested on animals.”\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Google’s search bar showing the query “cruelty free makeup”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/searchbar.png?v=1708170076\"\u003e\n\u003cp\u003eThrough trial and error, you can explore different trends until you find an underserved audience or demand in a niche market. Keep in mind that, even if a competitor is targeting your niche, you can still compete by niching-down on a specific segment of that audience. It’s all about being a specialist, not a generalist. \u003c/p\u003e\n\u003ch3\u003e2. Confirm longer-term interest with Google Trends\u003c/h3\u003e\n\u003cp\u003eIf casual Googling throws up interesting results, the next step is to take your search queries to \u003ca href=\"https://trends.google.com/trends/\"\u003eGoogle Trends\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eBy entering your search queries into Google Trends, you can view search interest over time and identify whether a niche has steady interest, is growing, or is just a passing trend. This can help you avoid investing in a niche that might not have long-term potential.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Google Trends dashboard showing search interest over time for the query, “cruelty-free makeup.”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/googletrends.png?v=1708170144\"\u003e\n\u003ch3\u003e3. Build out a business idea by mind mapping\u003c/h3\u003e\n\u003cp\u003eA mind map is a great way to think about how you could organize a business around different parts of a niche. Since mind maps \u003ca href=\"https://www.psychologytoday.com/us/blog/click-here-for-happiness/202308/how-to-use-mind-mapping\"\u003emimic how our brains think\u003c/a\u003e, they’re an intuitive way to organize your thoughts and expand on ideas.\u003c/p\u003e\n\u003cp\u003eBuilding a mind map can help generate product ideas quickly while also encouraging you to explore different niche paths. You can use a free online tool like \u003ca href=\"https://tobloef.com/text2mindmap/\"\u003eText2MindMap\u003c/a\u003e to create a simple but effective visual aid.\u003c/p\u003e\n\u003cimg alt=\"An example of a mind map on the topic of cruelty-free beauty products, with branches covering different niches.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mindmap.jpg?v=1708170201\"\u003e\n\u003ch3\u003e4. Discover sub-niches through Google’s search suggestions\u003c/h3\u003e\n\u003cp\u003eEver notice how when you start typing something into a Google search, automated suggestions appear? \u003c/p\u003e\n\u003cp\u003eThese are Google’s most-searched-for related queries, which you can use to your advantage to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003efind a niche\u003c/a\u003e for your product category.\u003c/p\u003e\n\u003cimg alt=\"The Google search bar with autocomplete suggest for the query, “cruelty-free makeup for.”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/autocomplete_087ece27-5b86-4878-a9cf-d946a0365d61.png?v=1708170243\"\u003e\n\u003cp\u003eGoogle will only show you a few suggestions, so you may want to use a keyword research tool to gather more suggested searches.\u003c/p\u003e\n\u003cp\u003eThis practice is known as \u003ca href=\"/blog/long-tail-keywords\"\u003elong-tail keyword\u003c/a\u003e discovery. Long-tail keywords are often composed of a larger market (i.e., “cruelty-free makeup”) followed by the word “for,” then a smaller, niche market (i.e., “sensitive skin.”) They help describe the relationship between a niche and a wider product category.\u003c/p\u003e\n\u003cp\u003eEntrepreneurs use long-tail keyword data to assess customer interest and \u003ca href=\"/blog/competitive-analysis\"\u003eanalyze competition\u003c/a\u003e in niche product areas.\u003c/p\u003e\n\u003ch3\u003e5. Drill down with keyword research\u003c/h3\u003e\n\u003cp\u003eA similar method for uncovering a niche uses \u003ca href=\"https://ads.google.com/home/tools/keyword-planner/\"\u003eGoogle’s Keyword Planner\u003c/a\u003e tool. Keyword Planner is a resource from Google’s advertising platform, Google Ads. The Google Keyword Planner is similar to the Google suggestion tool above, but offers advanced, customizable search data.\u003c/p\u003e\n\u003cp\u003eTo use this tool, you’ll need a \u003ca href=\"https://ads.google.com/home/\"\u003eGoogle Ads\u003c/a\u003e account. Log in to your account and select Tools from the top menu, followed by Keyword Planner.\u003c/p\u003e\n\u003cimg alt=\"Google’s Keyword Planner dashboard, showing some keyword research in the cruelty-free makeup niche.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/googleskeywordplanner.jpg?v=1708170280\"\u003e\n\u003cp\u003eEnter your main niche idea to see your initial results. You can adjust your location settings on the left to make sure you’re targeting areas that you want to reach. You can also add filters, remove branded keywords, and check suggestions for other recommended terms.\u003c/p\u003e\n\u003cp\u003eSearching through keyword results can give you a good idea of potential niches related to your original search term—and sometimes even the demand for specific popular products. Don’t be afraid to dive deeper and try a variety of related search terms.\u003c/p\u003e\n\u003cp\u003eIf you don’t have a Google Ads account, you can use the \u003ca href=\"https://keywordseverywhere.com/\"\u003eKeywords Everywhere\u003c/a\u003e browser extension to see search volume directly under your Google searches. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"/blog/dropshipping-niches\"\u003eHow to Find a Lucrative Dropshipping Niche for Your Business\u003c/a\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom\"\u003e\n\u003cdiv class=\"leadpage__image\"\u003e\u003cimg alt=\"Template Icon\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/whattosell.gif?v=1600183698\" class=\"hide--mobile gutter-bottom--reset\"\u003e\u003c/div\u003e\n\u003cdiv class=\"leadpage__content\"\u003e\n\u003cp style=\"color: #008060; margin-bottom: 0;\" class=\"heading--4\"\u003eFree Webinar:\u003c/p\u003e\n\u003cp style=\"font-size: 28px; margin-bottom: 0;\" class=\"heading--4\"\u003e\u003cb\u003eHow to Find and Source a Winning Product to Sell\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eIn less than 40 minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.\u003c/p\u003e\n\u003cdiv style=\"margin: auto; width: 300px;\"\u003e\u003ca class=\"marketing-button\" href=\"/courses/what-to-sell?id=53\" target=\"_blank\"\u003e\u003cspan\u003eLearn now\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eHow to evaluate your niche market ideas\u003c/h2\u003e\n\u003cp\u003eDiscovering an appealing niche is just the beginning. The next question is whether your niche has room for a new business. Evaluating the size of the audience, consumer demand, and potential profitability of a niche is just as important as the initial idea.\u003c/p\u003e\n\u003cp\u003eHere are some ways to evaluate a new niche market idea:\u003c/p\u003e\n\u003ch3\u003eBe wary of zero competition\u003c/h3\u003e\n\u003cp\u003eNiches with few existing competitors might seem like golden opportunities. However, it’s important to consider why other entrepreneurs might have avoided that specific market. Perhaps consumer demand for the niche idea isn’t high enough, or products frequently have supply chain issues, leading to customer service challenges.\u003c/p\u003e\n\u003ch3\u003eTest the waters before diving in\u003c/h3\u003e\n\u003cp\u003eYou could start with a small selection of \u003ca href=\"/blog/best-dropshipping-products\"\u003edropshipping products\u003c/a\u003e and run a marketing campaign targeting your intended audience. Gather feedback from early customers, or send a few products to influencers for their opinion.\u003c/p\u003e\n\u003cp\u003eEarly feedback, especially for a new product, is crucial for refining it before a full-scale launch.\u003c/p\u003e\n\u003ch3\u003eDig deeper into a niche\u003c/h3\u003e\n\u003cp\u003eYou already did the \u003ca href=\"/blog/what-is-market-research\"\u003emarket research\u003c/a\u003e to identify your niche, but you can go even more in depth. Analyze blogs, social media, Amazon reviews, podcasts, influencers, and other key areas in your niche to gain insights. Can you solve a problem that repeatedly comes up?\u003c/p\u003e\n\u003cp\u003eKeyword research helps identify a niche market, but deeper analysis can reveal more actionable insights. Take a look at these and other online resources to understand more about your chosen subject:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eReview websites\u003c/li\u003e\n\u003cli\u003eEnthusiast blogs\u003c/li\u003e\n\u003cli\u003eSocial media posts\u003c/li\u003e\n\u003cli\u003eAmazon reviews\u003c/li\u003e\n\u003cli\u003eIndustry podcasts\u003c/li\u003e\n\u003cli\u003eIndustry influencers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIs there a recurring problem within a niche that your product can solve? What features and metrics do consumers judge products by? \u003c/p\u003e\n\u003ch3\u003eStay on top of consumer trends in your market\u003c/h3\u003e\n\u003cp\u003eKeeping abreast of developments in a chosen niche is crucial—your business must talk and act like an expert who’s in the know.\u003c/p\u003e\n\u003cp\u003eResources like \u003ca href=\"https://www.facebook.com/business/insights\"\u003eMeta Foresight\u003c/a\u003e, \u003ca href=\"https://www.thinkwithgoogle.com/\"\u003eThink with Google\u003c/a\u003e, and \u003ca href=\"https://www.nielsen.com/\"\u003eNielsen consumer research\u003c/a\u003e can help you understand consumer pain points, desires, and emerging trends.\u003c/p\u003e\n\u003cp\u003eSetting up \u003ca href=\"https://www.google.com/alerts\"\u003eGoogle Alerts\u003c/a\u003e for related keywords and \u003ca href=\"/retail/social-listening-tools-retailers-can-use-to-monitor-online-chatter\"\u003emonitoring social media conversations\u003c/a\u003e will ensure you’re informed about trending topics.\u003c/p\u003e\n\u003ch3\u003eExplore growth opportunities\u003c/h3\u003e\n\u003cp\u003eEarly success is great, but due to their specificity, niches can evolve. When this happens, your business will need to adapt to emerging consumer interests. New product lines can be introduced as opportunities arise.\u003c/p\u003e\n\u003cp\u003eIf your niche becomes saturated, or your business successfully fills it, consider pivoting to an adjacent audience. This flexibility can help maintain your business’s relevance and profitability over time.\u003c/p\u003e\n\u003cp\u003eWhen it’s time to \u003ca href=\"/blog/how-to-market-a-product\"\u003emarket your product\u003c/a\u003e, always return to your niche audience’s needs and commonalities. What makes your audience different from the broader market? How can you appeal specifically to their preferences?\u003c/p\u003e\n\u003cp\u003eIf your business can speak in your niche’s language, it will have a greater chance of gaining buyer trust and winning their confidence.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRead: \u003c/strong\u003e\u003ca href=\"/blog/13444793-how-to-evaluate-market-demand-for-your-new-product-idea\"\u003eHow to Conduct a Market Evaluation\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eMoving forward with a niche marketing strategy\u003c/h2\u003e\n\u003cp\u003eWith a specific niche identified and relevant products sourced, it’s time to turn your \u003ca href=\"/blog/low-investment-business-ideas\"\u003ebusiness idea\u003c/a\u003e into a reality.\u003c/p\u003e\n\u003cp\u003eWhether your \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e involves crafting products independently, partnering with a manufacturer, or dropshipping, there are resources available to guide each step of the process:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-development-process\"\u003eWhat Is Product Development? 7 Steps to Making a Product (2024)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003eHow To Find a Manufacturer or Supplier for a Product (2024)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-sourcing-apps\"\u003eProduct Sourcing Guide to Sell Online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/print-on-demand-companies\"\u003e11 Best Print-on-Demand Companies and Sites (2024)\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Rose Wong\u003c/em\u003e\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: left;\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eNiche market FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does “niche market” mean?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eA niche market is a segment of a wider market defined by its own specific needs, preferences, or identity, which differentiate it from the broader market.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are examples of niche markets?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eConscious consumers\u003c/li\u003e\n\u003cli\u003eHealth and wellness\u003c/li\u003e\n\u003cli\u003ePet owners\u003c/li\u003e\n\u003cli\u003eOutdoor enthusiasts\u003c/li\u003e\n\u003cli\u003eTravelers\u003c/li\u003e\n\u003cli\u003eGamers\u003c/li\u003e\n\u003cli\u003eHomeowners\u003c/li\u003e\n\u003cli\u003eRemote workers\u003c/li\u003e\n\u003cli\u003eLocals\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between a mass market and a niche market?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eA mass market aims to reach as many people as possible, while a niche market focuses on serving a specific group of people with defined needs or interests. For instance, a national grocery store chain caters to a mass market, while a local butcher shop that specializes in organic, locally sourced produce serves a niche market.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I choose a niche?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eYou can choose a niche by first identifying a broader market that interests you, then drilling down into specific areas within that market until you find a niche that resonates with you or your business goals. To generate ideas for a niche, examine search trends, create a mind map, or browse social media. This post provides guidance on defining and validating your niche.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is niche marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eNiche marketing allows businesses to focus on a specific, often valuable type of customer with unique needs. Niche marketing strategies can include personalized communications and in-depth content that shares expertise about a product, industry, or hobby. The benefits of niche marketing is increased customer loyalty and a competitive edge over similar brands. Niche marketing enables businesses to establish themselves as leaders in their field, enhancing perceived credibility and trustworthiness.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I find a profitable niche market?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eIdentifying a profitable niche market involves researching market trends, understanding customer needs, and assessing your competition. Tools like Google Trends, keyword research tools, and social media can provide valuable insights. Once a potential niche is identified, validate its profitability by assessing demand, competition, and, importantly, the potential for growth.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"A niche market is a segment of a larger market with a shared identity that makes it unique. Here are nine niche market examples to explore.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/niche-markets.jpg?v=1616531005\" alt=\"Illustration of a person holding a magnifying glass up to a store, representing the specialization of a niche market.\"\u003e\n\u003cp\u003eA niche market is a segment of a larger market with a shared identity that makes it unique. Here are nine niche market examples to explore.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is a Niche Market? 9 Examples in 2025","description":"A niche market is a segment of a larger market with a shared identity that makes it unique. Here are nine niche market examples to explore."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/niche-markets\",\"en-GB\":\"https://www.shopify.com/uk/blog/niche-markets\",\"en-AU\":\"https://www.shopify.com/au/blog/niche-markets\",\"en-ID\":\"https://www.shopify.com/id/blog/niche-markets\",\"en-NZ\":\"https://www.shopify.com/nz/blog/niche-markets\",\"en-ZA\":\"https://www.shopify.com/za/blog/niche-markets\",\"en-NG\":\"https://www.shopify.com/ng/blog/niche-markets\",\"en-PH\":\"https://www.shopify.com/ph/blog/niche-markets\",\"en-SG\":\"https://www.shopify.com/sg/blog/niche-markets\",\"en-HK\":\"https://www.shopify.com/hk/blog/niche-markets\",\"en-IE\":\"https://www.shopify.com/ie/blog/niche-markets\",\"en-MY\":\"https://www.shopify.com/my/blog/niche-markets\",\"pt\":\"https://www.shopify.com/br/blog/nichos-de-mercado\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/niche-markets\",\"ja-JP\":\"https://www.shopify.com/jp/blog/niche-markets\",\"de\":\"https://www.shopify.com/de/blog/nischenmarkt\",\"es\":\"https://www.shopify.com/es/blog/17173628-que-hacer-para-encontrar-un-nicho-rentable-en-internet-para-el-comercio-electronico\",\"fr\":\"https://www.shopify.com/fr/blog/marketing-de-niche-pour-monter-un-site-e-commerce\",\"it\":\"https://www.shopify.com/it/blog/mercato-di-nicchia\",\"nl\":\"https://www.shopify.com/nl/blog/vind-je-niche\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Start a Makeup Brand and Sell Online- The Ultimate Guide\",\"url\":\"blog/sell-makeup-online\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"Free Business Plan Template- A Practical Framework for Creating Your Business Plan\",\"url\":\"blog/business-plan-template\"},{\"title\":\"8 Dropshipping Software for New Dropshippers\",\"url\":\"blog/dropshipping-software\"},{\"title\":\"21 Best Selling Print on Demand Products\",\"url\":\"blog/print-on-demand-products\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? 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Here are nine niche market examples to explore.","contentHtml":"\u003cp\u003eEver heard the saying “Jack of all trades, master of none?” While a general store can cater to a broad range of customers, niche businesses deliver best-in-class service to a specific \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eTapping into a niche market offers many benefits. Niche businesses have a deep understanding of their customers’ needs and can establish themselves as the go-to brand for anyone interested in their areas of expertise.\u003c/p\u003e\n\u003cp\u003eChoosing a niche can also streamline your business. From your \u003ca href=\"/blog/value-proposition\"\u003eunique value proposition\u003c/a\u003e to \u003ca href=\"/blog/product-line-extensions\"\u003eproduct line extensions\u003c/a\u003e, focusing on a niche market simplifies decision making, giving you a clear idea of who your potential customers are and what they’re looking for.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eIf you’re struggling to land on a \u003ca href=\"/blog/product-ideas\"\u003eproduct idea\u003c/a\u003e for your business, identifying a niche is a great starting point. This post explains what a niche market is, gives nine niche market examples, and outlines how to find relevant \u003ca href=\"/blog/trending-products\"\u003ein-demand products\u003c/a\u003e.\u003c/p\u003e\n\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/WgvSYSp3gAc?si=26CbOlOBw1JwFktK\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eGet better ad performance with Shopify Audiences\u003c/p\u003e\n\u003cp\u003eShopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/audiences?itcat=coreblog\u0026amp;itterm=shopify-audiences-cta\" target=\"_blank\"\u003eDiscover Shopify Audiences\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a niche market?\u003c/h2\u003e\n\u003cp\u003eA niche market is a specialized segment of consumers who share specific characteristics, preferences, and needs that make them particularly likely to purchase certain products or services. These consumers form distinct, well-defined groups within\u0026nbsp;\u003ca href=\"/blog/target-market\"\u003etarget markets\u003c/a\u003e and often demonstrate higher willingness to pay for solutions tailored to their unique requirements.\u003c/p\u003e\n\u003cp\u003eFor example, within the women’s shoes market there are niches for eco-friendly shoes, orthopedic shoes, or hiking boots. Each of these niches caters to a unique set of requirements that don’t apply to the general market.\u003c/p\u003e\n\u003cp\u003eAlmost every market contains niches. Identifying them requires a detailed understanding of consumer needs. Common ways to define a niche include looking at factors such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrice (luxury, moderate, discount)\u003c/li\u003e\n\u003cli\u003eDemographic (gender, age, income level, education level)\u003c/li\u003e\n\u003cli\u003eProduct quality (premium, handmade, economical)\u003c/li\u003e\n\u003cli\u003ePsychographics (values, interests, attitudes)\u003c/li\u003e\n\u003cli\u003eGeography (country, city, neighborhood)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eChoosing to focus on a niche is a strategic business decision to serve a specific customer base more effectively than competitors who target the broader market. Businesses who are competing within a niche may decide to niche down even further as a way to differentiate their brand.\u003c/p\u003e\n\u003cp\u003eTake men’s athletic wear, for example. Within this market, there’s a niche for running gear. Businesses who sell running products could focus on a subset of that niche, such as running gear for marathon runners. This allows them to serve customers looking for a specialized type of running gear that may not be offered by other running gear stores.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e9 niche market examples\u003c/h2\u003e\n\u003cp\u003eIt’s possible to build a business focused on\u0026nbsp;\u003ca title=\"trending products\" href=\"/blog/trending-products\"\u003etrending\u0026nbsp;products\u003c/a\u003e. However, a\u0026nbsp;solid alternative\u0026nbsp;route to ecommerce success is selecting a niche market and drilling down to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003efind niche products\u003c/a\u003e with a good market fit.\u003c/p\u003e\n\u003cp\u003eHere are nine markets with enough niche opportunities to support plenty of new businesses:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eConscious consumers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eHealth and wellness\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003ePet owners\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eOutdoor enthusiasts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eTravelers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eGamers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eHomeowners and renters\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eRemote workers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eLocals\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Conscious consumers\u003c/h3\u003e\n\u003cp\u003eSustainability continues to be a significant concern for consumers. Every year, \u003ca href=\"https://www2.deloitte.com/uk/en/pages/consumer-business/articles/sustainable-consumer.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003esurveys show\u003c/a\u003e that most\u0026nbsp;people are willing to change their shopping habits to reduce\u0026nbsp;their environmental impact. For some, that means investing in high-quality products that will last longer. For others, it’s about adjusting habits to buy more second-hand and \u003ca href=\"/blog/reseller-business\"\u003eresale items\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAnother type of sustainable product is vegan, eco-friendly, or cruelty-free variations of conventional items. If there’s a product that’s regularly purchased by the mass market, there may be a niche of conscious consumers ready to embrace a green alternative.\u003c/p\u003e\n\u003cp\u003eTake \u003ca href=\"https://www.beeswrap.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBee’s Wrap\u003c/a\u003e, for example. They offer a range of food wraps made from beeswax as an alternative to plastic. Its products are not only environmentally friendly but also cost effective for consumers, as they’re reusable.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Bee’s Wrap reusable food wrappers—a niche market example.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Beeswrap.png?v=1708169690\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for conscious consumers\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBiodegradable phone cases\u003c/li\u003e\n\u003cli\u003eCruelty-free skin care products\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003eThrifted\u003c/a\u003e or rented clothing\u003c/li\u003e\n\u003cli\u003eEco-friendly kitchenware\u003c/li\u003e\n\u003cli\u003eMenstrual cups\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eConscious consumer niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHighlight the environmental benefits of your products on packaging and in marketing content\u003c/li\u003e\n\u003cli\u003ePartner with environmental organizations for joint campaigns\u003c/li\u003e\n\u003cli\u003eShare customer testimonials on how your product has helped them save money or reduced their environmental impact\u003c/li\u003e\n\u003cli\u003eRegularly update your audience on your brand’s sustainability efforts through a newsletter\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e2. Health and wellness\u003c/h3\u003e\n\u003cp\u003eAnalysts expect the global health and wellness market to reach \u003ca href=\"https://www.researchandmarkets.com/reports/5753485/health-wellness-market-global-industry-trends?\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$4.5 trillion by 2028\u003c/a\u003e. This industry is all about taking care of your mind, body, and spirit. Niche markets include personal care, nutrition, yoga, and alternative therapies. If you’ve ever purchased a gluten-free brownie or an organic moisturizer, you’ve contributed to the health and wellness market.\u003c/p\u003e\n\u003cp\u003eOne health and wellness niche that’s increased in popularity over the past few years is mindfulness apps. The meditation app \u003ca href=\"https://www.headspace.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHeadspace\u003c/a\u003e attracts more than a \u003ca href=\"https://www.statista.com/statistics/1243022/headspace-app-downloads-worldwide/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emillion downloads\u003c/a\u003e per quarter, while a similar product, \u003ca href=\"https://www.calm.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCalm\u003c/a\u003e, regularly generates more than \u003ca href=\"https://www.statista.com/statistics/1243071/calm-iap-revenues-worldwide/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$20 million\u003c/a\u003e per quarter from in-app purchases.\u003c/p\u003e\n\u003cp\u003eThe success of globally recognized apps suggests the potential for small businesses to find a niche for their own wellness-based digital products.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"The Calm app shows an ad for a meditative bedtime story read by singer Harry Styles.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Calmapp.png?v=1708169731\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for health and wellness\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePlant-based milk alternatives\u003c/li\u003e\n\u003cli\u003eSleep aid supplements\u003c/li\u003e\n\u003cli\u003eDIY healthy snack kits\u003c/li\u003e\n\u003cli\u003eEssential oil diffusers\u003c/li\u003e\n\u003cli\u003eKombucha brew kits\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eHealth and wellness niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/how-to-start-a-business\"\u003eStart your business\u003c/a\u003e with a health care expert to enhance the credibility of your brand\u003c/li\u003e\n\u003cli\u003eEducate users on topics within your niche through blog posts, videos, or a podcast\u003c/li\u003e\n\u003cli\u003eCreate wellness challenges to engage your audience\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e3. Pet owners\u003c/h3\u003e\n\u003cp\u003eThe pet industry not only caters to a wide range of consumers—\u003ca href=\"/blog/pet-business\"\u003epet businesses\u003c/a\u003e also target people in their \u003ca href=\"https://www.statista.com/statistics/254111/pet-store-market-segmentation-in-the-us-by-target-group/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003espending prime\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eOne example of a niche business within the pet market is \u003ca href=\"https://www.onlynaturalpet.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOnly Natural Pet\u003c/a\u003e. It specializes in natural foods, flea repellents, cold weather gear, and toys. Consumers interested in natural pet products can visit this online store and find everything they need for their pup.\u003c/p\u003e\n\u003cp\u003eWhile dogs and cats remain \u003ca href=\"https://www.statista.com/statistics/198095/pets-in-the-united-states-by-type-in-2008/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ethe most popular pets\u003c/a\u003e, reptiles, birds, and small mammals all come with their own needs and present potential niche opportunities.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"In a snowy mountain scene, a dog owner prepares a snack for their eagerly awaiting pup.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/naturalpet.png?v=1708169776\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for pet owners\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSmart pet cameras\u003c/li\u003e\n\u003cli\u003eGPS pet trackers\u003c/li\u003e\n\u003cli\u003eCustomized products for pet owners\u003c/li\u003e\n\u003cli\u003eOrganic and specialty pet food\u003c/li\u003e\n\u003cli\u003eDesigner pet clothing\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eNiche marketing ideas for pet products\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCollaborate with popular pet Instagram accounts\u003c/li\u003e\n\u003cli\u003eShare customer testimonials and cute pet photos\u003c/li\u003e\n\u003cli\u003eProvide educational content on pet health and wellness topics\u003c/li\u003e\n\u003cli\u003eOrganize pet-related events or contests to engage your audience\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e4. Outdoor enthusiasts\u003c/h3\u003e\n\u003cp\u003eThe outdoor recreation market has seen a \u003ca href=\"https://www.statista.com/statistics/258585/camping-equipment-wholesale-sales-in-the-us/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003esurge in recent years\u003c/a\u003e, with more people seeking nature for leisure, fitness, and mental wellbeing. This market consists of a range of activities, each representing a potential niche.\u003c/p\u003e\n\u003cp\u003eFor instance, bird watching has grown in popularity, with \u003ca href=\"https://www.wsj.com/articles/backyard-birding-goes-extreme-35584085\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ehigh-tech products\u003c/a\u003e cropping to serve a new generation of birders. Similarly, urban gardening has become a trend in cities, creating a demand for space-efficient gardening tools and planters.\u003c/p\u003e\n\u003cp\u003eOne company that has successfully catered to a niche within the outdoor market is \u003ca href=\"https://www.bioliteenergy.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBioLite\u003c/a\u003e, which makes solar-powered lights and camping stoves that turn fire into electricity—recognizing the need for sustainable energy sources for hikers and campers.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A photographer takes a break from a winter hike to warm themselves using a BioLite stove.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/biolite_2dcb048d-ec70-4a85-9d05-7d2cddecb3d9.png?v=1708169824\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for outdoor enthusiasts\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-lightweight hiking gear\u003c/li\u003e\n\u003cli\u003eBird watching kits for newcomers\u003c/li\u003e\n\u003cli\u003eWeather resistant clothing\u003c/li\u003e\n\u003cli\u003eCar camping accessories\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOutdoor enthusiast niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLaunch a photo contest where customers share their outdoor adventures\u003c/li\u003e\n\u003cli\u003ePartner with local outdoor organizations for sponsored events or clean-up drives\u003c/li\u003e\n\u003cli\u003eWrite a “trail of the month” blog covering popular hikes near locations where your customers live\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e5. Travelers\u003c/h3\u003e\n\u003cp\u003eRecent travel trends include \u003ca href=\"https://www.nationalgeographic.com/travel/article/is-experiential-travel-the-next-big-trend\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eexperiential travel\u003c/a\u003e, where travelers enjoy more active, immersive trips than traditional sightseeing or resort vacations. The continued rise of remote work has also led to a new breed of travelers: \u003ca href=\"/blog/how-to-become-a-digital-nomad\"\u003edigital nomads\u003c/a\u003e who manage their careers while globetrotting.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.nomatic.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eNomatic\u003c/a\u003e is a luggage brand geared toward the digital nomad niche, which prioritizes efficiency, functionality, and the ability to pack light. You can see this audience focus represented across Nomatic’s entire \u003ca href=\"/blog/best-ecommerce-sites\"\u003eecommerce website\u003c/a\u003e, from its product to its copywriting.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A promotional video shows how Nomatic’s jacket can be converted into a travel pillow\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/nomadicjacket.png?v=1708169870\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for avid travelers\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSmartphone accessories for travel content creators\u003c/li\u003e\n\u003cli\u003eComfortable and versatile clothing for long-haul flights\u003c/li\u003e\n\u003cli\u003eMultipurpose in-flight travel gadgets\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eNiche marketing ideas for travel products\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreate travel guides for popular destinations and nomad hotspots\u003c/li\u003e\n\u003cli\u003eShare travel stories from people who represent your target audience\u003c/li\u003e\n\u003cli\u003eFilm videos showing the benefits of your products in real-life travel situations\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e6. Gamers\u003c/h3\u003e\n\u003cp\u003eGamers is a catch-all term that contains a variety of subsets, including mobile gamers, PC gamers, console gamers, and tabletop gamers. There are more than \u003ca href=\"https://explodingtopics.com/blog/number-of-gamers\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ethree billion active video gamers\u003c/a\u003e across the globe. Nearly half spend money on their hobby, amounting to an industry expected to be worth over \u003ca href=\"https://www.visualcapitalist.com/sp/video-game-engagement-by-generation/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$211 billion\u003c/a\u003e by 2025.\u003c/p\u003e\n\u003cp\u003eWithin this category, you can target niches based on popular genres like first-person shooters, or consoles like the Nintendo Switch. Shazim Mohammad launched his online store, \u003ca href=\"https://www.pcgamingrace.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGlorious Gaming\u003c/a\u003e, with products specifically aimed at PC gamers. \u003ca href=\"/blog/glorious-pc-gaming-race\"\u003eIt became a seven-figure niche business\u003c/a\u003e that basically runs on autopilot.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A gaming keyboard has some buttons missing, perhaps for cleaning.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/gloriousgaming.png?v=1708169902\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for gamers\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic controllers and chairs for long gaming sessions\u003c/li\u003e\n\u003cli\u003eDecals to personalize consoles and controllers\u003c/li\u003e\n\u003cli\u003eAccessories for mobile gamers\u003c/li\u003e\n\u003cli\u003eLicensed merch referencing popular games and characters\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eGaming niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHost online gaming tournaments featuring your products\u003c/li\u003e\n\u003cli\u003eDevelop a gamified rewards program for your customers\u003c/li\u003e\n\u003cli\u003eSponsor esports events or gaming conventions\u003c/li\u003e\n\u003cli\u003eLaunch limited-edition products or merchandise in collaboration with popular games\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e7. Homeowners and renters\u003c/h3\u003e\n\u003cp\u003eOver the past decade, \u003ca href=\"https://www.advisorperspectives.com/dshort/updates/2023/10/31/home-ownership-rate-q3-2023\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003erates of homeownership\u003c/a\u003e in the US have struggled to surpass two-thirds of the population, with real estate inflation, limited supply, and the rising cost of living creating more renters.\u003c/p\u003e\n\u003cp\u003eMore renters means more people moving homes, and as rental properties are vacated, many need renovating with modern amenities. As homes are turned into investment properties to generate \u003ca href=\"/blog/passive-income-ideas\"\u003epassive income\u003c/a\u003e, one niche that’s emerged is smart security devices.\u003c/p\u003e\n\u003cp\u003eFor example, \u003ca href=\"https://august.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAugust\u003c/a\u003e launched its own line of keyless entry locks for homeowners. One of the main features of their products is guest access, allowing hosts to grant access to renters for specified time periods.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A smart door lock is fitted to a door.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/smartdoorlock.png?v=1708169942\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for homeowners\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSpace-saving furniture for small apartments\u003c/li\u003e\n\u003cli\u003eRent-friendly home solutions such as no-drill blinds and removable wallpaper\u003c/li\u003e\n\u003cli\u003eSmart home devices like thermostats, lights, and security cameras\u003c/li\u003e\n\u003cli\u003eOff-grid energy alternatives\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eHomeowner niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreate useful content on home improvement tips and hacks featuring your products\u003c/li\u003e\n\u003cli\u003eDevelop a walkthrough video series on how to renovate an apartment using your products\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e8. Remote workers\u003c/h3\u003e\n\u003cp\u003eThe shift from traditional office hours to flexible remote work has changed the routines of many employees. Benefits of a hybrid or fully remote job include increased satisfaction, with many workers saying they’d \u003ca href=\"https://stackoverflow.blog/2023/11/27/are-remote-workers-more-productive-that-s-the-wrong-question/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003elook for another role\u003c/a\u003e if they lost their ability to work from home.\u003c/p\u003e\n\u003cp\u003eFor businesses, embracing remote work expands the talent pool, increases retention, and \u003ca href=\"/blog/what-are-overhead-costs\"\u003ereduces overhead costs\u003c/a\u003e such as property rent.\u003c/p\u003e\n\u003cp\u003eAt the same time, remote work brings new challenges. A majority of online workers report \u003ca href=\"https://www.forbes.com/advisor/business/remote-work-statistics/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eincreased burnout\u003c/a\u003e from using digital communication tools and find it harder to feel connected to their coworkers.\u003c/p\u003e\n\u003cp\u003eTo solve these challenges, a new breed of niche products has emerged. \u003ca href=\"https://miro.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMiro\u003c/a\u003e, for instance, offers an online collaborative whiteboard platform that helps remote teams brainstorm, plan, and collaborate in real time, bridging the gap created by physical distance.\u003c/p\u003e\n\u003cp\u003eUnderstanding the unique challenges and needs of remote workers can lead to innovative product ideas that enhance the work-from-home experience.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A visual map of retail processes created using the collaborative digital tool, Miro.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/miro.png?v=1708169990\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for remote workers\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eVirtual team-building activities or services\u003c/li\u003e\n\u003cli\u003eSubscription boxes for home office supplies\u003c/li\u003e\n\u003cli\u003eOnline webinars for remote work skills\u003c/li\u003e\n\u003cli\u003eWellness apps focused on stress management and mental health\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eRemote work niche marketing ideas\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eInterview thought leaders on the best ways to achieve work-life balance\u003c/li\u003e\n\u003cli\u003eHost virtual workshops on productivity hacks for remote work\u003c/li\u003e\n\u003cli\u003ePartner with remote-forward brands and companies to promote your products\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e9. Locals\u003c/h3\u003e\n\u003cp\u003eWith \u003ca href=\"https://www.forbes.com/sites/pamdanziger/2023/11/19/local-retailers-are-counting-on-consumer-largesse-on-small-business-saturday-2023/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ehalf of consumers\u003c/a\u003e preferring small local businesses over big retailers, even global brands are adopting \u003ca href=\"/retail/local-marketing\"\u003elocal marketing\u003c/a\u003e strategies through targeted campaigns.\u003c/p\u003e\n\u003cp\u003eFor online sellers, establishing a local presence can be challenging. But there are ways for ecommerce entrepreneurs to successfully serve niches local to their city or country.\u003c/p\u003e\n\u003cp\u003eTake the apparel company \u003ca href=\"https://www.peace-collective.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePeace Collective\u003c/a\u003e as an example. Founded in Toronto, it initially catered to the demand for Toronto Blue Jays merchandise \u003ca href=\"https://www.blogto.com/sports_play/2015/10/toronto_vs_everybody_sales_soar_thanks_to_the_blue_jays/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eduring a playoff run\u003c/a\u003e. The brand has since expanded to serve other cities, primarily through sports team merchandise, by securing partnerships with franchises including the NFL, NBA, and MLB.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A model wears two Peace Collective sweatshirts featuring Kansas City Chiefs graphics\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/peacecollective.png?v=1708170028\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003ch4\u003eNiche product ideas for locals\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLocally sourced food and beverages, such as a coffee blend from local roasters\u003c/li\u003e\n\u003cli\u003eDIY kits for local crafts or traditional art forms\u003c/li\u003e\n\u003cli\u003eLocal guide books or maps highlighting hidden gems in the city\u003c/li\u003e\n\u003cli\u003eGardening kits with native plants or seeds\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eMarketing ideas for local niches\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOrganize local pop-up events or workshops showcasing\u0026nbsp;specific products\u003c/li\u003e\n\u003cli\u003eCollaborate with local artisans or chefs for limited-edition product lines\u003c/li\u003e\n\u003cli\u003eLaunch a “Love Local” campaign featuring stories of local customers using your products\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eKnow your audience to grow it\u003c/p\u003e\n\u003cp\u003eDiscover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/segmentation\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eBuild your audience\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eHow to find niche markets\u003c/h2\u003e\n\u003cp\u003eLaunching your store in a crowded marketplace can lead to a challenging uphill battle against established competition. So finding a niche market provides your online business with a competitive advantage, right from the start.\u003c/p\u003e\n\u003cp\u003eBy focusing on a niche, you can compete—not necessarily by selling different products—but by concentrating on a specific\u0026nbsp;\u003ca href=\"/blog/what-is-market-segmentation\"\u003emarket segment\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhile there’s no one-size-fits-all method to discover niche markets and \u003ca href=\"/blog/product-opportunities\"\u003eproduct opportunities\u003c/a\u003e, several popular strategies exist. Here's a guide step by step guide to understand a larger market and, from there, identify an underserved niche.\u003c/p\u003e\n\u003ch3\u003e1. Start with Google searches\u003c/h3\u003e\n\u003cp\u003eThe best way to start brainstorming niche ideas is by understanding what other online retailers are selling in a product category or to a certain audience.\u003c/p\u003e\n\u003cp\u003eBeginning your niche selection with basic Google searches is a great way to get the lay of the land. Take “cruelty-free makeup” as a starting point. From there,\u0026nbsp;you can find a goldmine of potential angles and rabbit holes, such as “vegan skin care” and “not tested on animals.”\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Google’s search bar showing the query “cruelty free makeup”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/searchbar.png?v=1708170076\" loading=\"lazy\"\u003e\n\u003cp\u003eThrough trial and error, you can explore different trends until you find an underserved audience or demand in a niche market. Keep in mind that, even if a competitor is targeting your niche, you can still compete by niching-down on a specific segment of that audience. It’s all about being a specialist, not a generalist.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e2. Confirm longer-term interest with Google Trends\u003c/h3\u003e\n\u003cp\u003eIf casual Googling throws up interesting results, the next step is to take your search queries to \u003ca href=\"https://trends.google.com/trends/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGoogle Trends\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eBy entering your search queries into Google Trends, you can view search interest over time and identify whether a niche has steady interest, is growing, or is just a passing trend. This can help you avoid investing in a niche that might not have long-term potential.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Google Trends dashboard showing search interest over time for the query, “cruelty-free makeup.”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/googletrends.png?v=1708170144\" loading=\"lazy\"\u003e\n\u003ch3\u003e3. Build out a business idea by mind mapping\u003c/h3\u003e\n\u003cp\u003eA mind map is a great way to think about how you could organize a business around different parts of a niche. Since mind maps \u003ca href=\"https://www.psychologytoday.com/us/blog/click-here-for-happiness/202308/how-to-use-mind-mapping\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emimic how our brains think\u003c/a\u003e, they’re an intuitive way to organize your thoughts and expand on ideas.\u003c/p\u003e\n\u003cp\u003eBuilding a mind map can help generate product ideas quickly while also encouraging you to explore different niche paths. You can use a free online tool like \u003ca href=\"https://tobloef.com/text2mindmap/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eText2MindMap\u003c/a\u003e to create a simple but effective visual aid.\u003c/p\u003e\n\u003cimg alt=\"An example of a mind map on the topic of cruelty-free beauty products, with branches covering different niches.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mindmap.jpg?v=1708170201\" loading=\"lazy\"\u003e\n\u003ch3\u003e4. Discover sub-niches through Google’s search suggestions\u003c/h3\u003e\n\u003cp\u003eEver notice how when you start typing something into a Google search, automated suggestions appear?\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThese are Google’s most-searched-for related queries, which you can use to your advantage to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003efind a niche\u003c/a\u003e for your product category.\u003c/p\u003e\n\u003cimg alt=\"The Google search bar with autocomplete suggest for the query, “cruelty-free makeup for.”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/autocomplete_087ece27-5b86-4878-a9cf-d946a0365d61.png?v=1708170243\" loading=\"lazy\"\u003e\n\u003cp\u003eGoogle will only show you a few suggestions, so you may want to use a keyword research tool to gather more suggested searches.\u003c/p\u003e\n\u003cp\u003eThis practice is known as \u003ca href=\"/blog/long-tail-keywords\"\u003elong-tail keyword\u003c/a\u003e discovery. Long-tail keywords are often composed of a larger market (i.e., “cruelty-free makeup”) followed by the word “for,” then a smaller, niche market (i.e., “sensitive skin.”) They help describe the relationship between a niche and a wider product category.\u003c/p\u003e\n\u003cp\u003eEntrepreneurs use long-tail keyword data to assess customer interest and \u003ca href=\"/blog/competitive-analysis\"\u003eanalyze competition\u003c/a\u003e in niche product areas.\u003c/p\u003e\n\u003ch3\u003e5. Drill down with keyword research\u003c/h3\u003e\n\u003cp\u003eA similar method for uncovering a niche uses \u003ca href=\"https://ads.google.com/home/tools/keyword-planner/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGoogle’s Keyword Planner\u003c/a\u003e tool. Keyword Planner is a resource from Google’s advertising platform, Google Ads. The Google Keyword Planner is similar to the Google suggestion tool above, but offers advanced, customizable search data.\u003c/p\u003e\n\u003cp\u003eTo use this tool, you’ll need a \u003ca href=\"https://ads.google.com/home/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGoogle Ads\u003c/a\u003e account. Log in to your account and select Tools from the top menu, followed by Keyword Planner.\u003c/p\u003e\n\u003cimg alt=\"Google’s Keyword Planner dashboard, showing some keyword research in the cruelty-free makeup niche.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/googleskeywordplanner.jpg?v=1708170280\" loading=\"lazy\"\u003e\n\u003cp\u003eEnter your main niche idea to see your initial results. You can adjust your location settings on the left to make sure you’re targeting areas that you want to reach. You can also add filters, remove branded keywords, and check suggestions for other recommended terms.\u003c/p\u003e\n\u003cp\u003eSearching through keyword results can give you a good idea of potential niches related to your original search term—and sometimes even the demand for specific popular products. Don’t be afraid to dive deeper and try a variety of related search terms.\u003c/p\u003e\n\u003cp\u003eIf you don’t have a Google Ads account, you can use the \u003ca href=\"https://keywordseverywhere.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKeywords Everywhere\u003c/a\u003e browser extension to see search volume directly under your Google searches.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"/blog/dropshipping-niches\"\u003eHow to Find a Lucrative Dropshipping Niche for Your Business\u003c/a\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cdiv class=\"leadpage__image\"\u003e\u003cimg alt=\"Template Icon\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/whattosell.gif?v=1600183698\" class=\"hide--mobile gutter-bottom--reset\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cdiv class=\"leadpage__content\"\u003e\n\u003cp style=\"color: #008060; margin-bottom: 0;\" class=\"heading--4\"\u003eFree Webinar:\u003c/p\u003e\n\u003cp style=\"font-size: 28px; margin-bottom: 0;\" class=\"heading--4\"\u003e\u003cb\u003eHow to Find and Source a Winning Product to Sell\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eIn less than 40 minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.\u003c/p\u003e\n\u003cdiv style=\"margin: auto; width: 300px;\"\u003e\u003ca class=\"marketing-button\" href=\"/courses/what-to-sell?id=53\" target=\"_blank\"\u003e\u003cspan\u003eLearn now\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eHow to evaluate your niche market ideas\u003c/h2\u003e\n\u003cp\u003eDiscovering an appealing niche is just the beginning. The next question is whether your niche has room for a new business. Evaluating the size of the audience, consumer demand, and potential profitability of a niche is just as important as the initial idea.\u003c/p\u003e\n\u003cp\u003eHere are some ways to evaluate a new niche market idea:\u003c/p\u003e\n\u003ch3\u003eBe wary of zero competition\u003c/h3\u003e\n\u003cp\u003eNiches with few existing competitors might seem like golden opportunities. However, it’s important to consider why other entrepreneurs might have avoided that specific market. Perhaps consumer demand for the niche idea isn’t high enough, or products frequently have supply chain issues, leading to customer service challenges.\u003c/p\u003e\n\u003ch3\u003eTest the waters before diving in\u003c/h3\u003e\n\u003cp\u003eYou could start with a small selection of \u003ca href=\"/blog/best-dropshipping-products\"\u003edropshipping products\u003c/a\u003e and run a marketing campaign targeting your intended audience. Gather feedback from early customers, or send a few products to influencers for their opinion.\u003c/p\u003e\n\u003cp\u003eEarly feedback, especially for a new product, is crucial for refining it before a full-scale launch.\u003c/p\u003e\n\u003ch3\u003eDig deeper into a niche\u003c/h3\u003e\n\u003cp\u003eYou already did the\u0026nbsp;\u003ca href=\"/blog/what-is-market-research\"\u003emarket\u0026nbsp;research\u003c/a\u003e to identify your niche, but you can go even more in depth. Analyze blogs, social media, Amazon reviews, podcasts, influencers, and other key areas in your niche to gain insights. Can you solve a problem that repeatedly comes up?\u003c/p\u003e\n\u003cp\u003eKeyword research helps identify a niche market, but deeper analysis can reveal more actionable insights. Take a look at these and other online resources to understand more about your chosen subject:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eReview websites\u003c/li\u003e\n\u003cli\u003eEnthusiast blogs\u003c/li\u003e\n\u003cli\u003eSocial media posts\u003c/li\u003e\n\u003cli\u003eAmazon reviews\u003c/li\u003e\n\u003cli\u003eIndustry podcasts\u003c/li\u003e\n\u003cli\u003eIndustry influencers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIs there a recurring problem within a niche that your product can solve? What features and metrics do consumers judge products by?\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eStay on top of consumer trends in your market\u003c/h3\u003e\n\u003cp\u003eKeeping abreast of developments in a chosen niche is crucial—your business must talk and act like an expert who’s in the know.\u003c/p\u003e\n\u003cp\u003eResources like \u003ca href=\"https://www.facebook.com/business/insights\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMeta Foresight\u003c/a\u003e, \u003ca href=\"https://www.thinkwithgoogle.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eThink with Google\u003c/a\u003e, and \u003ca href=\"https://www.nielsen.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eNielsen consumer research\u003c/a\u003e can help you understand consumer pain points, desires, and emerging trends.\u003c/p\u003e\n\u003cp\u003eSetting up \u003ca href=\"https://www.google.com/alerts\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGoogle Alerts\u003c/a\u003e for related keywords and \u003ca href=\"/retail/social-listening-tools-retailers-can-use-to-monitor-online-chatter\"\u003emonitoring social media conversations\u003c/a\u003e will ensure you’re informed about trending topics.\u003c/p\u003e\n\u003ch3\u003eExplore growth opportunities\u003c/h3\u003e\n\u003cp\u003eEarly success is great, but due to their specificity, niches can evolve. When this happens, your business will need to adapt to emerging consumer interests. New product lines can be introduced as opportunities arise.\u003c/p\u003e\n\u003cp\u003eIf your niche becomes saturated, or your business successfully fills it, consider pivoting to an adjacent audience. This flexibility can help maintain your business’s relevance and profitability over time.\u003c/p\u003e\n\u003cp\u003eWhen it’s time to \u003ca href=\"/blog/how-to-market-a-product\"\u003emarket your product\u003c/a\u003e, always return to your niche audience’s needs and commonalities. What makes your audience different from the broader market? How can you appeal specifically to their preferences?\u003c/p\u003e\n\u003cp\u003eIf your business can speak in your niche’s language, it will have a greater chance of gaining buyer trust and winning their confidence.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRead: \u003c/strong\u003e\u003ca href=\"/blog/13444793-how-to-evaluate-market-demand-for-your-new-product-idea\"\u003eHow to Conduct a Market Evaluation\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eMoving forward with a niche marketing strategy\u003c/h2\u003e\n\u003cp\u003eWith a specific niche identified and relevant products sourced, it’s time to turn your \u003ca href=\"/blog/low-investment-business-ideas\"\u003ebusiness idea\u003c/a\u003e into a reality.\u003c/p\u003e\n\u003cp\u003eWhether your \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e involves crafting products independently, partnering with a manufacturer, or dropshipping, there are resources available to guide each step of the process:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-development-process\"\u003eWhat Is Product Development? 7 Steps to Making a Product (2024)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003eHow To Find a Manufacturer or Supplier for a Product (2024)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-sourcing-apps\"\u003eProduct Sourcing Guide to Sell Online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/print-on-demand-companies\"\u003e11 Best Print-on-Demand Companies and Sites (2024)\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Rose Wong\u003c/em\u003e\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/sell-makeup-online\"\u003eHow to Start a Makeup Brand and Sell Online- The Ultimate Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/amazon-dropshipping\"\u003eAmazon Dropshipping Guide- How To Dropship on Amazon (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/online-business-ideas\"\u003e25+ Ideas for Online Businesses To Start Now (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/business-plan-template\"\u003eFree Business Plan Template- A Practical Framework for Creating Your Business Plan\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-software\"\u003e8 Dropshipping Software for New Dropshippers\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/print-on-demand-products\"\u003e21 Best Selling Print on Demand Products\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" style=\"text-align: left;\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eNiche market FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does “niche market” mean?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eA niche market is a segment of a wider market defined by its own specific needs, preferences, or identity, which differentiate it from the broader market.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are examples of niche markets?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eConscious consumers\u003c/li\u003e\n\u003cli\u003eHealth and wellness\u003c/li\u003e\n\u003cli\u003ePet owners\u003c/li\u003e\n\u003cli\u003eOutdoor enthusiasts\u003c/li\u003e\n\u003cli\u003eTravelers\u003c/li\u003e\n\u003cli\u003eGamers\u003c/li\u003e\n\u003cli\u003eHomeowners\u003c/li\u003e\n\u003cli\u003eRemote workers\u003c/li\u003e\n\u003cli\u003eLocals\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the difference between a mass market and a niche market?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eA mass market aims to reach as many people as possible, while a niche market focuses on serving a specific group of people with defined needs or interests. For instance, a national grocery store chain caters to a mass market, while a local butcher shop that specializes in organic, locally sourced produce serves a niche market.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I choose a niche?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eYou can choose a niche by first identifying a broader market that interests you, then drilling down into specific areas within that market until you find a niche that resonates with you or your business goals. To generate ideas for a niche, examine search trends, create a mind map, or browse social media. This post provides guidance on defining and validating your niche.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is niche marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eNiche marketing allows businesses to focus on a specific, often valuable type of customer with unique needs. Niche marketing strategies can include personalized communications and in-depth content that shares expertise about a product, industry, or hobby. The benefits of niche marketing is increased customer loyalty and a competitive edge over similar brands. Niche marketing enables businesses to establish themselves as leaders in their field, enhancing perceived credibility and trustworthiness.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I find a profitable niche market?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eIdentifying a profitable niche market involves researching market trends, understanding customer needs, and assessing your competition. Tools like Google Trends, keyword research tools, and social media can provide valuable insights. Once a potential niche is identified, validate its profitability by assessing demand, competition, and, importantly, the potential for growth.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is a niche market?"},{"href":"#2","text":"9 niche market examples"},{"href":"#3","text":"How to find niche markets"},{"href":"#4","text":"How to evaluate your niche market ideas"},{"href":"#5","text":"Moving forward with a niche marketing strategy"},{"href":"#6","text":"Niche market FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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