iPhone - Apple (MY)

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iPhone 16 Plus — built for Apple Intelligence." /> <meta property="og:image" content="https://www.apple.com/v/iphone/home/bx/images/meta/iphone__kqge21l9n26q_og.png?202411112354" /> <meta property="og:title" content="iPhone" /> <meta property="og:description" content="Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16 and iPhone 16 Plus — built for Apple Intelligence." /> <meta property="og:url" content="https://www.apple.com/my/iphone/" /> <meta property="og:locale" content="en_MY" /> <meta property="og:site_name" content="Apple (Malaysia)" /> <meta property="og:type" content="website" /> <meta name="twitter:site" content="@Apple" /> <meta name="twitter:card" content="summary_large_image" /> <meta property="al:ios:app_name" content="Apple Store" /> <meta property="al:ios:app_store_id" content="375380948" /> <meta property="al:ios:url" content="https://www.apple.com/my/xc/iphone?cid=AOS_ASA" /> <meta property="analytics-track" content="iphone - index/tab" /> <meta 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class="globalnav-link-text">Mac</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - ipad" class=" globalnav-item globalnav-item-ipad globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/my/ipad/" data-globalnav-item-name="ipad" data-topnav-flyout-trigger-compact="true" data-analytics-title="ipad" data-analytics-element-engagement="hover - ipad" aria-label="iPad" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-ipad"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 24 44" width="24" xmlns="http://www.w3.org/2000/svg"><path d="m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 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globalnav-item-iphone globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/my/iphone/" data-globalnav-item-name="iphone" data-topnav-flyout-trigger-compact="true" data-analytics-title="iphone" data-analytics-element-engagement="hover - iphone" aria-label="iPhone" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-iphone"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 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WelcomeMedia" data-analytics-section-engagement="name:hero"> <div class="section-content-responsive"> <header class="welcome-header row"> <h1 class="welcome-header-title typography-welcome-header-title">iPhone</h1> <div class="welcome-header-description"> <p>Designed to be loved.</p> </div> </header> </div> <div class="welcome-video-wall-container"> <div class="welcome-video-content-container"> <picture id="overview-welcome-us-welcome-startframe-1" class="overview-welcome-us-welcome-startframe welcome-video-start-frame" data-download-area-keyframe='{"start":"t - 200vh","end":"b + 100vh","disabledWhen":"no-js"}' aria-hidden="true"> <source srcset="/my/iphone/home/images/overview/welcome/us/welcome_startframe__bqlrw3voffaq_small.jpg, /my/iphone/home/images/overview/welcome/us/welcome_startframe__bqlrw3voffaq_small_2x.jpg 2x" media="(max-width:734px)" /> <source srcset="/my/iphone/home/images/overview/welcome/us/welcome_startframe__bqlrw3voffaq_medium.jpg, 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grid-item" data-analytics-gallery-item-id="cutting-edge cameras" data-ac-gallery-item data-staggered-item> <div id="feature-card-2" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Cutting-Edge Cameras</p> <p class="typography-card-headline feature-card-headline">Picture your best <br />photos and videos.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-camera-1" class="overview-consider-camera feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_xlarge.jpg" onload="__lp(event)" alt="A medium shot of a 20-something man facing the right side. Light illuminates one side of his face, bringing out dramatic detail and highlights."> </picture> <noscript> <picture class="overview-consider-camera feature-card-image"> <source srcset="/v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_small.jpg, /v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_medium.jpg, /v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_large.jpg, /v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_xlarge.jpg, /v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/camera__exi2qfijti0y_xlarge.jpg" alt="A medium shot of a 20-something man facing the right side. Light illuminates one side of his face, bringing out dramatic detail and highlights."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="cutting-edge cameras modal" data-modal-class="feature-card-modal advanced-cameras" data-modal-close-label="Close advanced cameras section" data-modal-id="feature-card-modal-advanced-cameras" data-modal-scroll-group-name="feature-card-modal-advanced-cameras"> <div id="modal-content-advanced-cameras" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Cutting-Edge Cameras</h3> <h4 class="typography-modal-headline modal-headline">Picture your best<br />photos and videos.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Stunning made simple.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want to take the perfect shot in record time? Our latest models have Camera Control, giving you an easier way to quickly access camera tools.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-camera-modal-simple-1" class="overview-consider-modals-camera-modal-simple responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large.jpg" onload="__lp(event)" alt="Thumb pressed against Camera Control button on the side of iPhone 16 Pro, adjusting depth of field."> </picture> <noscript> <picture class="overview-consider-modals-camera-modal-simple responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large.jpg" alt="Thumb pressed against Camera Control button on the side of iPhone 16 Pro, adjusting depth of field."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Make movies like the movies.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture striking slow‑motion shots in 4K 120 fps Dolby Vision on iPhone 16 Pro — every frame looks incredible.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-modal-movies-1" class="overview-consider-modals-camera-modal-movies responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large.jpg" onload="__lp(event)" alt="Smooth video of a man running recorded in Action mode."> </picture> <noscript> <picture class="overview-consider-modals-camera-modal-movies responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large.jpg" alt="Smooth video of a man running recorded in Action mode."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Keep on zoomin’.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-modal-zoom-1" class="overview-consider-modals-camera-modal-zoom responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large.jpg" onload="__lp(event)" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> <noscript> <picture class="overview-consider-modals-camera-modal-zoom responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large.jpg" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - cutting-edge cameras" data-analytics-click="prop3:open modal - cutting-edge cameras" aria-label="Learn more about the advanced cameras on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="chip and battery life" data-ac-gallery-item data-staggered-item> <div id="feature-card-3" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Chip and Battery Life</p> <p class="typography-card-headline feature-card-headline">Fast that lasts.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-battery-1" class="overview-consider-battery feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_xlarge.jpg" onload="__lp(event)" alt="A18 Pro chip."> </picture> <noscript> <picture class="overview-consider-battery feature-card-image"> <source srcset="/v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_small.jpg, /v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_medium.jpg, /v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_large.jpg, /v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_xlarge.jpg, /v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/battery__2v7w6kmztvm2_xlarge.jpg" alt="A18 Pro chip."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="chip and battery life modal" data-modal-class="feature-card-modal chip-battery" data-modal-close-label="Close battery section" data-modal-id="feature-card-modal-chip-battery" data-modal-scroll-group-name="feature-card-modal-chip-battery"> <div id="modal-content-chip-battery" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Chip and Battery Life</h3> <h4 class="typography-modal-headline modal-headline">Fast that lasts.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Super-smart, super-speedy Apple silicon.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone chips enhance everything you do. Our latest chips power advanced photo features like latest-generation Photographic Styles and enable AAA gaming.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-chip-battery-modal-supersmart-1" class="overview-consider-modals-chip-battery-modal-supersmart responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large.jpg" onload="__lp(event)" alt="A horizontal iPhone 16 displays a scene from the Honor of Kings: World video game."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-supersmart responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large.jpg" alt="A horizontal iPhone 16 displays a scene from the Honor of Kings: World video game."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Long-lasting battery life? 100%.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone 16 Pro Max.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-chip-battery-modal-battery-1" class="overview-consider-modals-chip-battery-modal-battery responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large.jpg" onload="__lp(event)" alt="Static screen of scene from Apple+ series, Dark Matter."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-battery responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large.jpg" alt="Static screen of scene from Apple+ series, Dark Matter."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Made for 5G.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy"><br />iPhone + 5G = a super-fast experience.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 3" data-modal-close>3</a></sup> And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-chip-battery-modal-5g-1" class="overview-consider-modals-chip-battery-modal-5g responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large.jpg" onload="__lp(event)" alt="A graphic representation of 5G."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-5g responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large.jpg" alt="A graphic representation of 5G."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Power. Fully. Fast.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Snap on a MagSafe Charger.<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 4" data-modal-close>4</a></sup> Or plug in a USB‑C Power Adapter. iPhone 15 and later have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-chip-battery-modal-power-1" class="overview-consider-modals-chip-battery-modal-power responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large.jpg" onload="__lp(event)" alt="A birds-eye view of AirPods Pro, iPhone 15 and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-power responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_small.jpg, /my/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_medium.jpg, /my/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large.jpg, /my/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large.jpg" alt="A birds-eye view of AirPods Pro, iPhone 15 and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - chip and battery life" data-analytics-click="prop3:open modal - chip and battery life" aria-label="Learn more about the performance and battery life of iPhone. "> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="innovation" data-ac-gallery-item data-staggered-item> <div id="feature-card-4" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Innovation</p> <p class="typography-card-headline feature-card-headline">Beautiful and durable, <br />by design.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-innovation-1" class="overview-consider-innovation feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_xlarge.jpg" onload="__lp(event)" alt="Three-quarter view of iPhone 16 highlighting aerospace grade aluminum enclosure in ultramarine and durable Ceramic Shield screen."> </picture> <noscript> <picture class="overview-consider-innovation feature-card-image"> <source srcset="/v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_small.jpg, /v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_medium.jpg, /v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_large.jpg, /v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_xlarge.jpg, /v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/innovation__os9bmmo3mjee_xlarge.jpg" alt="Three-quarter view of iPhone 16 highlighting aerospace grade aluminum enclosure in ultramarine and durable Ceramic Shield screen."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="innovation modal" data-modal-class="feature-card-modal innovation" data-modal-close-label="Close innovation section" data-modal-id="feature-card-modal-innovation" data-modal-scroll-group-name="feature-card-modal-innovation"> <div id="modal-content-innovation" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Innovation</h3> <h4 class="typography-modal-headline modal-headline">Beautiful and durable, by design.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Second to none.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-innovation-modal-second-1" class="overview-consider-modals-innovation-modal-second responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large.jpg" onload="__lp(event)" alt="Back of iPhone 16 Pro in Desert Titanium showing three camera lenses behind another iPhone 16 Pro highlighting Dynamic Island capabilities on display screen."> </picture> <noscript> <picture class="overview-consider-modals-innovation-modal-second responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_small.jpg, /my/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_medium.jpg, /my/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large.jpg, /my/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large.jpg" alt="Back of iPhone 16 Pro in Desert Titanium showing three camera lenses behind another iPhone 16 Pro highlighting Dynamic Island capabilities on display screen."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Last phone standing.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone has a Ceramic Shield material that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and soft drinks.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-modal-last-1" class="overview-consider-modals-innovation-modal-last responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large.jpg" onload="__lp(event)" alt="Extreme close-up of super-durable ceramic shield display."> </picture> <noscript> <picture class="overview-consider-modals-innovation-modal-last responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large.jpg" alt="Extreme close-up of super-durable ceramic shield display."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Ease of use.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-modal-ease-1" class="overview-consider-modals-innovation-modal-ease responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large.jpg" onload="__lp(event)" alt="Airpods and iPhone with screen showing the two are connected."> </picture> <noscript> <picture class="overview-consider-modals-innovation-modal-ease responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_small.jpg, /my/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_medium.jpg, /my/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large.jpg, /my/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large.jpg" alt="Airpods and iPhone with screen showing the two are connected."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - innovation" data-analytics-click="prop3:open modal - innovation" aria-label="Learn more about how iPhone is designed to last."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="apple intelligence" data-ac-gallery-item data-staggered-item> <div id="feature-card-1" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Apple Intelligence</p> <p class="typography-card-headline feature-card-headline">Powerful possibilities.<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-apple-intelligence-1" class="overview-consider-apple-intelligence feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_xlarge.jpg" onload="__lp(event)" alt="iPhone 16 Pro displaying redesigned Siri and type to Siri capability"> </picture> <noscript> <picture class="overview-consider-apple-intelligence feature-card-image"> <source srcset="/v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_small.jpg, /v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_medium.jpg, /v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_large.jpg, /v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_xlarge.jpg, /v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/apple_intelligence__gbh77cvflkia_xlarge.jpg" alt="iPhone 16 Pro displaying redesigned Siri and type to Siri capability"> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="apple intelligence modal" data-modal-class="feature-card-modal apple-intelligence" data-modal-close-label="Close apple intelligence section" data-modal-id="feature-card-modal-apple-intelligence" data-modal-scroll-group-name="feature-card-modal-apple-intelligence"> <div id="modal-content-apple-intelligence" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Apple Intelligence</h3> <h4 class="typography-modal-headline modal-headline">Powerful possibilities.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Now that’s smart.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-smart-1" class="overview-consider-modals-ai-modal-smart responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_large.jpg" onload="__lp(event)" alt="Screen showing Priority Messages in Mail"> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-smart responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_large.jpg" alt="Screen showing Priority Messages in Mail"> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Find just the right words.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarise selected text with a simple tap. They’re available nearly everywhere you write, including third-party apps.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-tools-1" class="overview-consider-modals-ai-modal-tools responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_large.jpg" onload="__lp(event)" alt="Apple Intelligence Writing Tools prompts on iPhone 16 Pro."> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-tools responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_large.jpg" alt="Apple Intelligence Writing Tools prompts on iPhone 16 Pro."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Express yourself visually.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Make a Genmoji directly in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description to see a preview.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-express-1" class="overview-consider-modals-ai-modal-express responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_large.jpg" onload="__lp(event)" alt="Screen showing a Genmoji"> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-express responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_small.jpg, /my/iphone/home/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_medium.jpg, /my/iphone/home/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_large.jpg, /my/iphone/home/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_large.jpg" alt="Screen showing a Genmoji"> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">A new era for Siri.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember when your mum’s flight is arriving? Siri can help find what you’re looking for, without compromising your privacy.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-siri-1" class="overview-consider-modals-ai-modal-siri responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_large.jpg" onload="__lp(event)" alt="Text pop-up from Siri with information user was seeking."> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-siri responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_small.jpg, /my/iphone/home/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_medium.jpg, /my/iphone/home/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_large.jpg, /my/iphone/home/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_large.jpg" alt="Text pop-up from Siri with information user was seeking."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Designed to protect your privacy at every step.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With Private Cloud Compute, Apple Intelligence can draw on larger, Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests while protecting your privacy.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-icon-privacy-1" class="overview-consider-modals-ai-modal-icon-privacy responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_large.jpg" onload="__lp(event)" alt="Privacy Apple logo"> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-icon-privacy responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_large.jpg" alt="Privacy Apple logo"> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - apple intelligence" data-analytics-click="prop3:open modal - apple intelligence" aria-label="Learn more about apple intelligence on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="environment" data-ac-gallery-item data-staggered-item> <div id="feature-card-5" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Environment</p> <p class="typography-card-headline feature-card-headline">Recycle. Reuse. Repeat.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-environment-1" class="overview-consider-environment feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_xlarge.jpg" onload="__lp(event)" alt="Back of white iPhone 16 featuring recyclable materials."> </picture> <noscript> <picture class="overview-consider-environment feature-card-image"> <source srcset="/v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_small.jpg, /v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_medium.jpg, /v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_large.jpg, /v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_xlarge.jpg, /v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/environment__e3v3gj88dl6q_xlarge.jpg" alt="Back of white iPhone 16 featuring recyclable materials."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="environment modal" data-modal-class="feature-card-modal environment" data-modal-close-label="Close environment section" data-modal-id="feature-card-modal-environment" data-modal-scroll-group-name="feature-card-modal-environment"> <div id="modal-content-environment" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Environment</h3> <h4 class="typography-modal-headline modal-headline">Recycle. Reuse. Repeat.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Innovation in conservation.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-innovation-1" class="overview-consider-modals-environment-modal-innovation responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large.jpg" onload="__lp(event)" alt="The futuristic hand and arm of one of Apple's pioneering disassembly robots."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-innovation responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large.jpg" alt="The futuristic hand and arm of one of Apple's pioneering disassembly robots."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">More recycled content? Naturally.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: Our latest models contain 95 per cent recycled lithium in the battery cathode — a first for Apple.<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 7" data-modal-close>7</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-recycle-1" class="overview-consider-modals-environment-modal-recycle responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large.jpg" onload="__lp(event)" alt="Graphic showing the steps Apple takes to recycle and reuse materials, including design and source, make, package and ship, use and recover."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-recycle responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large.jpg" alt="Graphic showing the steps Apple takes to recycle and reuse materials, including design and source, make, package and ship, use and recover."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Apple Trade In.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">When you’re ready to buy a new iPhone, you can trade in your current device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-trade-in-1" class="overview-consider-modals-environment-modal-trade-in responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_large.jpg" onload="__lp(event)" alt="Four iPhone devices, including two iPhone 16 Pro models in Desert Titanium, one showing three camera lenses behind another iPhone Pro showing the Dynamic Island. Next to two iPhone 16 models in Ultramarine, one showing 2 camera lenses and another iPhone 16 showing the Dynamic Island."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-trade-in responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_small.jpg, /my/iphone/home/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_medium.jpg, /my/iphone/home/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_large.jpg, /my/iphone/home/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_large.jpg" alt="Two iPhone 16 Pro models in White Titanium, one featuring a back view of three Pro camera lenses and another featuring a front view — next to two iPhone 16 models in Ultramarine, one featuring a back view of two camera lenses and another featuring a front view."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Planet-worthy packaging.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">For the first time, iPhone packaging is 100 per cent fibre based.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 8" data-modal-close>8</a></sup> And there’s no plastic wrap in or around the box.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-packaging-1" class="overview-consider-modals-environment-modal-packaging responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large.jpg" onload="__lp(event)" alt="Planet-friendly fibre based iPhone 16 packaging."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-packaging responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large.jpg" alt="Planet-friendly fibre-based iPhone 16 packaging."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">On track to carbon-neutral.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our stores, offices and data centres are already carbon-neutral. By 2030, Apple will be carbon-neutral across our entire carbon footprint.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-zero-1" class="overview-consider-modals-environment-modal-zero responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large.jpg" onload="__lp(event)" alt="Exterior of a modern Apple store by night."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-zero responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large.jpg" alt="Exterior of a modern Apple store by night."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - environment" data-analytics-click="prop3:open modal - environment" aria-label="Learn more about iPhone and the environment."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="privacy" data-ac-gallery-item data-staggered-item> <div id="feature-card-6" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Privacy</p> <p class="typography-card-headline feature-card-headline">Your data. <br class="large" /><br class="medium" />Just where <br class="small" />you want it.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-privacy-1" class="overview-consider-privacy feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_xlarge.jpg" onload="__lp(event)" alt="Privacy Apple logo."> </picture> <noscript> <picture class="overview-consider-privacy feature-card-image"> <source srcset="/v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_small.jpg, /v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_medium.jpg, /v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_large.jpg, /v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_xlarge.jpg, /v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/privacy__ckc0wa30o55y_xlarge.jpg" alt="Privacy Apple logo."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="privacy modal" data-modal-class="feature-card-modal privacy" data-modal-close-label="Close privacy section" data-modal-id="feature-card-modal-privacy" data-modal-scroll-group-name="feature-card-modal-privacy"> <div id="modal-content-privacy" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Privacy</h3> <h4 class="typography-modal-headline modal-headline">Your data. <br class="medium" />Just where you want it.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Sign in safely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-privacy-modal-sign-in-1" class="overview-consider-modals-privacy-modal-sign-in responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large.jpg" onload="__lp(event)" alt="Screen showing a list of iPhone apps within the Passwords app."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-sign-in responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_small.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_medium.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large.jpg" alt="Screen showing a list of iPhone apps within the Passwords app."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Browse securely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-browse-1" class="overview-consider-modals-privacy-modal-browse responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large.jpg" onload="__lp(event)" alt="Apple privacy logo."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-browse responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large.jpg" alt="Apple privacy logo."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Share privately.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-share-1" class="overview-consider-modals-privacy-modal-share responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large.jpg" onload="__lp(event)" alt="Text alert and mail alert on screen."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-share responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_small.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_medium.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large.jpg" alt="Text alert and mail alert on screen."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Pay the Apple Pay way.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 9" data-modal-close>9</a></sup></p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-apple-pay-1" class="overview-consider-modals-privacy-modal-apple-pay responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_large.jpg" onload="__lp(event)" alt="Apple Pay credit card on screen."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-apple-pay responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_small.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_medium.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_large.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_large.jpg" alt="Apple Pay credit card on screen."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout"> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Groundbreaking privacy protections.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-privacy-1" class="overview-consider-modals-privacy-modal-privacy responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_large.jpg" onload="__lp(event)" alt="A hand holding iPhone 16 Pro with colourful, glowing edges."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-privacy responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_small.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_medium.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_large.jpg, /my/iphone/home/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_large.jpg" alt="A hand holding iPhone 16 Pro with colourful, glowing edges."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - privacy" data-analytics-click="prop3:open modal - privacy" aria-label="Learn more about how iPhone can help to protect your privacy."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="personalize" data-ac-gallery-item data-staggered-item> <div id="feature-card-7" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Customise Your iPhone</p> <p class="typography-card-headline feature-card-headline">Make it you. <br />Through and through.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-personalize-1" class="overview-consider-personalize feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_xlarge.jpg" onload="__lp(event)" alt="iPhone 16 Pro screen with a dynamic side-profile photo of a pink flamingo and widgets tinted pink to match."> </picture> <noscript> <picture class="overview-consider-personalize feature-card-image"> <source srcset="/v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_small.jpg, /v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_medium.jpg, /v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_large.jpg, /v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_xlarge.jpg, /v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider/personalize__dwg8srggrbo2_xlarge.jpg" alt="iPhone 16 Pro screen with a dynamic side-profile photo of a pink flamingo and widgets tinted pink to match."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="personalize your iphone modal" data-modal-class="feature-card-modal personalize" data-modal-close-label="Close personalize section" data-modal-id="feature-card-modal-personalize" data-modal-scroll-group-name="feature-card-modal-personalize"> <div id="modal-content-personalize" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Customise Your iPhone</h3> <h4 class="typography-modal-headline modal-headline">Make it you. <br />Through and through.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Customisation on Lock. Home. And beyond.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Swap out your Lock Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home Screen icons and widgets or let iOS choose a colour to match your wallpaper.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-personalize-modal-customization-1" class="overview-consider-modals-personalize-modal-customization responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large.jpg" onload="__lp(event)" alt="iPhone 16 screen with a photo of a girl in a red dress and widgets tinted a similar colour red."> </picture> <noscript> <picture class="overview-consider-modals-personalize-modal-customization responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large.jpg" alt="iPhone 16 screen with a photo of a girl in a red dress and widgets tinted a similar colour red."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">iPhone for all.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-personalize-modal-icon-accessibility-1" class="overview-consider-modals-personalize-modal-icon-accessibility responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large.jpg" onload="__lp(event)" alt="Apple Accessibility Vito logo"> </picture> <noscript> <picture class="overview-consider-modals-personalize-modal-icon-accessibility responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_small.jpg, /v/iphone/home/bx/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_medium.jpg, /v/iphone/home/bx/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large.jpg, /v/iphone/home/bx/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large.jpg" alt="Apple Accessibility Vito logo"> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - personalize your iphone" data-analytics-click="prop3:open modal - personalize your iphone" aria-label="Learn more about how you can make iPhone even more you with custom design features and built-in accessibility tools."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="safety" data-ac-gallery-item data-staggered-item> <div id="feature-card-8" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Peace of Mind</p> <p class="typography-card-headline feature-card-headline">Helpful safety <br class="small" />features. <br class="large" /><br class="medium" />Just in case.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-safety-1" class="overview-consider-safety feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_xlarge.jpg" onload="__lp(event)" alt="Photo of a woman next to an SUV that has broken down."> </picture> <noscript> <picture class="overview-consider-safety feature-card-image"> <source srcset="/my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_small.jpg, /my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_medium.jpg, /my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_large.jpg, /my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_xlarge.jpg, /my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider/safety__bwp7rsowtjiu_xlarge.jpg" alt="Photo of a woman next to an SUV that has broken down."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="safety modal" data-modal-class="feature-card-modal safety" data-modal-close-label="Close safety section" data-modal-id="feature-card-modal-safety" data-modal-scroll-group-name="feature-card-modal-safety"> <div id="modal-content-safety" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Peace of Mind</h3> <h4 class="typography-modal-headline modal-headline">Helpful safety features. <br />Just in case.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first"> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">For urgent help.</h5><br class="large"/> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Crash Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-safety-modal-range-1" class="overview-consider-modals-safety-modal-range responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_large.jpg" onload="__lp(event)" alt="Three screens featuring different iPhone safety features."> </picture> <noscript> <picture class="overview-consider-modals-safety-modal-range responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_small.jpg, /my/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_medium.jpg, /my/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_large.jpg, /my/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_large.jpg" alt="Three screens featuring different iPhone safety features."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Everyday reassurance.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-safety-modal-reassurance-1" class="overview-consider-modals-safety-modal-reassurance responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_large.jpg" onload="__lp(event)" alt="Text exchange showing "Check-in" safety feature."> </picture> <noscript> <picture class="overview-consider-modals-safety-modal-reassurance responsive-image"> <source srcset="/my/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_small.jpg, /my/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_medium.jpg, /my/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_large.jpg, /my/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_large.jpg" alt="Text exchange showing "Check-in" safety feature."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - safety" data-analytics-click="prop3:open modal - safety" aria-label="Learn more about helpful safety features on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 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</section> <section class="section section-switch" data-anim-scroll-group="Switch" data-component-list='StaggeredFadeIn' data-analytics-section-engagement="name:switch"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Switch to iPhone.</h2> </header> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center theme-light has-ctas"> <a href="/my/iphone/switch/" class="banner-card-active-area" data-analytics-title="learn more - switch to iphone" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h3 class="banner-card-headline"> You have an Android phone. <br />But want an iPhone. <br /><span class="text-gradient-red-yellow-purple">See how easy it is to switch.</span> </h3> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary"> <a href="/my/iphone/switch/" data-analytics-title="learn more - switch to iphone" class="button banner-card-button ">Learn more <span class="visuallyhidden">about switching to iPhone</span></a> </div> </div> <div class="column banner-card-image-column"> <picture id="overview-switch-switch-1" class="overview-switch-switch banner-card-image " data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_xlarge.jpg" onload="__lp(event)" alt="Hand holding iPhone 16 Pro with screen showing Home screen photo, icons and widgets."> </picture> <noscript> <picture class="overview-switch-switch banner-card-image "> <source srcset="/my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_small.jpg, /my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_medium.jpg, /my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_large.jpg, /my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_xlarge.jpg, /my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/switch/switch__e1m8caetxw6e_xlarge.jpg" alt="Hand holding iPhone 16 Pro with screen showing Home screen photo, icons and widgets."> </picture> </noscript> </div> </div> </div> </div> </section> <section class="section section-select background-alt no-pad-bottom" data-anim-scroll-group="Select" data-component-list='StaggeredFadeIn' data-deep-link='section-select' data-analytics-section-engagement="name:compare"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Explore the line-up.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-compare"> <a href="/my/iphone/compare/" data-analytics-title="compare all models" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Compare all models</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div class="select-gallery-container" data-component-list="SelectGallery"> <div class="tabnav" data-staggered-before-item> <ul role="tablist" class="toggle-gallery-wrapper typography-family-paragraph tabnav-items" data-toggle-gallery-container> <li role="presentation" class="tabnav-item"> <button role="tab" class="tabnav-button" data-select-gallery-id="scroll-gallery-gallery-1">iPhones</button> </li> </ul> <div class="tabnav-paddles"> <button class="tabnav-paddle tabnav-paddle-left" aria-hidden="true" disabled></button> <button class="tabnav-paddle tabnav-paddle-right" aria-hidden="true" disabled></button> </div> </div> <div class="galleries-container" data-select-gallery-container> <div id="scroll-gallery-gallery-1" data-scroll-gallery-gallery-1 data-scroll-gallery data-analytics-gallery-id="iphone compare gallery" aria-label="iPhone compare gallery" class="gallery gallery-align-start gallery-gallery-1 spec-rows-4" data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-iphone-16-pro has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 16 Pro" data-grid-column data-analytics-gallery-item-id="iphone 16 pro" id="gallery-item-0" data-ac-gallery-item="gallery-item-0" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline" data-grid-row-headline>iPhone 16 Pro</p> </h3> </div> <a href="/my/iphone-16-pro/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16 Pro"> <div class="product-tile-image-wrapper overview_select_iphone_16pro-wrapper"> <picture id="overview-select-iphone-16pro-1" class="overview-select-iphone-16pro product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_xlarge.png" onload="__lp(event)" alt="iPhone 16 Pro"> </picture> <noscript> <picture class="overview-select-iphone-16pro product-tile-image"> <source srcset="/v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_small.png, /v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_medium.png, /v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_large.png, /v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_xlarge.png, /v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_16pro__erw9alves2qa_xlarge.png" alt="iPhone 16 Pro"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Desert Titanium, Natural Titanium, Black Titanium and White Titanium</span> <div class="product-tile-swatch-item finish-iphone-16-pro-desert-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-desert-titanium"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pro-natural-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-natural-titanium"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pro-black-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-black-titanium"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pro-white-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-white-titanium"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">The ultimate iPhone.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template="${price.display.from}"></span><span data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-0" aria-label="Footnote * symbol" data-modal-close>*</a></span></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/my/iphone-16-pro/" data-analytics-title="learn more - iphone 16 pro" aria-label="Learn more about iPhone 16 Pro" class="button">Learn more</a> <a href="/my/shop/goto/buy_iphone/iphone_16_pro" data-analytics-title="buy - iphone 16 pro" aria-label="Buy, iPhone 16 Pro" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a18_pro-wrapper"> <picture id="overview-select-product-tile-icon-a18-pro-1" class="overview-select-product-tile-icon-a18-pro product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a18-pro product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A18 Pro chip with 6-core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_apple_intelligence-wrapper"> <picture id="overview-select-product-tile-icon-apple-intelligence-1" class="overview-select-product-tile-icon-apple-intelligence product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-apple-intelligence product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Built for Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_camera_button-wrapper"> <picture id="overview-select-product-tile-icon-camera-button-1" class="overview-select-product-tile-icon-camera-button product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-camera-button product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Camera Control</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_16_pro_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-16-pro-camera-1" class="overview-select-product-tile-icon-iphone-16-pro-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-16-pro-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Pro camera system</p> </li> <li> <p>Our most advanced 48MP Fusion camera</p> </li> <li> <p>5x Telephoto camera</p> </li> <li> <p>48MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-1" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 33 hours video playback<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-16 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 16" data-grid-column data-analytics-gallery-item-id="iphone 16" id="gallery-item-1" data-ac-gallery-item="gallery-item-1" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline" data-grid-row-headline>iPhone 16</p> </h3> </div> <a href="/my/iphone-16/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16"> <div class="product-tile-image-wrapper overview_select_iphone_16-wrapper"> <picture id="overview-select-iphone-16-1" class="overview-select-iphone-16 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_xlarge.png" onload="__lp(event)" alt="iPhone 16"> </picture> <noscript> <picture class="overview-select-iphone-16 product-tile-image"> <source srcset="/v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_small.png, /v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_medium.png, /v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_large.png, /v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_xlarge.png, /v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_16__c5bvots96jee_xlarge.png" alt="iPhone 16"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Ultramarine, Teal, Pink, White and Black</span> <div class="product-tile-swatch-item finish-iphone-16-ultramarine"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-ultramarine"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-teal"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-teal"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pink"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pink"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-white"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-white"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-black"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-black"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">A total powerhouse.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template="${price.display.from}"></span><span class="sosumi-link-follows" data-toggle="acmi" data-pricing-product="iphone-16" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-0" aria-label="Footnote * symbol" data-modal-close>*</a></span></p> <div class="product-tile-ctas product-tile-padding"> <a href="/my/iphone-16/" data-analytics-title="learn more - iphone 16" aria-label="Learn more about iPhone 16" class="button">Learn more</a> <a href="/my/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy - iphone 16" aria-label="Buy, iPhone 16" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a18-wrapper"> <picture id="overview-select-product-tile-icon-a18-1" class="overview-select-product-tile-icon-a18 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a18__bpom9lrselte_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a18 product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_a18__bpom9lrselte_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_a18__bpom9lrselte_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a18__bpom9lrselte_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A18 chip with 5-core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_apple_intelligence-wrapper"> <picture id="overview-select-product-tile-icon-apple-intelligence-2" class="overview-select-product-tile-icon-apple-intelligence product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-apple-intelligence product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Built for Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_camera_button-wrapper"> <picture id="overview-select-product-tile-icon-camera-button-2" class="overview-select-product-tile-icon-camera-button product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-camera-button product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Camera Control</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_16_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-16-camera-1" class="overview-select-product-tile-icon-iphone-16-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-16-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Advanced dual-camera system</p> </li> <li> <p>48MP Fusion camera</p> </li> <li> <p>2x Telephoto</p> </li> <li> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-2" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 27 hours video playback<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-15 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 15" data-grid-column data-analytics-gallery-item-id="iphone 15" id="gallery-item-2" data-ac-gallery-item="gallery-item-2" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 15</p> </h3> </div> <a href="/my/iphone-15/specs/" class="product-tile-image-link" data-analytics-title="learn more - iphone 15"> <div class="product-tile-image-wrapper overview_select_iphone_15-wrapper"> <picture id="overview-select-iphone-15-1" class="overview-select-iphone-15 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_xlarge.png" onload="__lp(event)" alt="iPhone 15"> </picture> <noscript> <picture class="overview-select-iphone-15 product-tile-image"> <source srcset="/v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_small.png, /v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_medium.png, /v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_large.png, /v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_xlarge.png, /v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_15__buwagff0mwwi_xlarge.png" alt="iPhone 15"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Pink, Yellow, Green, Blue and Black</span> <div class="product-tile-swatch-item finish-iphone-15-pink"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-pink"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-yellow"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-yellow"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-green"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-green"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-blue"></div> </div> <div class="product-tile-swatch-item finish-black"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-black"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">As amazing as ever.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-15" data-product-template="${price.display.from}"></span><span class="sosumi-link-follows" data-toggle="acmi" data-pricing-product="iphone-15" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-0" aria-label="Footnote * symbol" data-modal-close>*</a></span></p> <div class="product-tile-ctas product-tile-padding"> <a href="/my/iphone-15/specs/" data-analytics-title="learn more - iphone 15" aria-label="Learn more about iPhone 15" class="button">Learn more</a> <a href="/my/shop/goto/buy_iphone/iphone_15" data-analytics-title="buy - iphone 15" aria-label="Buy, iPhone 15" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a16-wrapper"> <picture id="overview-select-product-tile-icon-a16-1" class="overview-select-product-tile-icon-a16 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a16 product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A16 Bionic chip with 5-core GPU</p> </div> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-2" data-grid-row-2> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Apple Intelligence not applicable</span> </p> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-3" data-grid-row-3> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Camera Control not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_15_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-15-camera-1" class="overview-select-product-tile-icon-iphone-15-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-15-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Dual-camera system</p> </li> <li> <p>48MP Main camera</p> </li> <li> <p>2x Telephoto</p> </li> <li> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-3" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 26 hours video playback<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-14 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 14" data-grid-column data-analytics-gallery-item-id="iphone 14" id="gallery-item-3" data-ac-gallery-item="gallery-item-3" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 14</p> </h3> </div> <a href="/my/iphone-14/specs/" class="product-tile-image-link" data-analytics-title="learn more - iphone 14"> <div class="product-tile-image-wrapper overview_select_iphone_14-wrapper"> <picture id="overview-select-iphone-14-1" class="overview-select-iphone-14 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_xlarge.png" onload="__lp(event)" alt="iPhone 14"> </picture> <noscript> <picture class="overview-select-iphone-14 product-tile-image"> <source srcset="/v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_small.png, /v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_medium.png, /v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_large.png, /v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_xlarge.png, /v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_14__eso1fig4ci6a_xlarge.png" alt="iPhone 14"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Blue, Purple, Yellow, Midnight, Starlight and (PRODUCT)RED</span> <div class="product-tile-swatch-item finish-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-blue"></div> </div> <div class="product-tile-swatch-item finish-purple"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-purple"></div> </div> <div class="product-tile-swatch-item finish-yellow"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-yellow"></div> </div> <div class="product-tile-swatch-item finish-midnight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-midnight"></div> </div> <div class="product-tile-swatch-item finish-starlight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-starlight"></div> </div> <div class="product-tile-swatch-item finish-product-red"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-product-red"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">All kinds of awesome.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-14" data-product-template="${price.display.from}"></span><span class="sosumi-link-follows" data-toggle="acmi" data-pricing-product="iphone-14" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-0" aria-label="Footnote * symbol" data-modal-close>*</a></span></p> <div class="product-tile-ctas product-tile-padding"> <a href="/my/iphone-14/specs/" data-analytics-title="learn more - iphone 14" aria-label="Learn more about iPhone 14" class="button">Learn more</a> <a href="/my/shop/goto/buy_iphone/iphone_14" data-analytics-title="buy - iphone 14" aria-label="Buy, iPhone 14" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a15-wrapper"> <picture id="overview-select-product-tile-icon-a15-1" class="overview-select-product-tile-icon-a15 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a15 product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A15 Bionic chip with 5-core GPU</p> </div> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-2" data-grid-row-2> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Apple Intelligence not applicable</span> </p> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-3" data-grid-row-3> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Camera Control not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_14_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-14-camera-1" class="overview-select-product-tile-icon-iphone-14-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-14-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Dual-camera system</p> </li> <li> <p>12MP Main camera</p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Telephoto camera not applicable</span> </p> </li> <li> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-4" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 26 hours video playback<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-se has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone SE" data-grid-column data-analytics-gallery-item-id="iphone se" id="gallery-item-4" data-ac-gallery-item="gallery-item-4" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone SE</p> </h3> </div> <a href="/my/iphone-se/" class="product-tile-image-link" data-analytics-title="learn more - iphone se"> <div class="product-tile-image-wrapper overview_select_iphone_se-wrapper"> <picture id="overview-select-iphone-se-1" class="overview-select-iphone-se product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge.png" onload="__lp(event)" alt="Back and front view of 4.7-inch iPhone SE (3rd generation) in Midnight."> </picture> <noscript> <picture class="overview-select-iphone-se product-tile-image"> <source srcset="/v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_small.png, /v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_medium.png, /v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_large.png, /v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge.png, /v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge.png" alt="Back and front view of 4.7-inch iPhone SE (3rd generation) in Midnight."> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Midnight, Starlight and (PRODUCT)RED</span> <div class="product-tile-swatch-item finish-iphone-se-3-midnight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-se-3-midnight"></div> </div> <div class="product-tile-swatch-item finish-starlight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-starlight"></div> </div> <div class="product-tile-swatch-item finish-iphone-se-3-product-red"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-se-3-product-red"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">Serious power. Serious value.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-se" data-product-template="${price.display.from}"></span><span data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-se" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-0" aria-label="Footnote * symbol" data-modal-close>*</a></span></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/my/iphone-se/" data-analytics-title="learn more - iphone se" aria-label="Learn more about iPhone SE" class="button">Learn more</a> <a href="/my/shop/goto/buy_iphone/iphone_se" data-analytics-title="buy - iphone se" aria-label="Buy, iPhone SE" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a15-wrapper"> <picture id="overview-select-product-tile-icon-a15-2" class="overview-select-product-tile-icon-a15 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a15 product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A15 Bionic chip with 4-core GPU</p> </div> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-2" data-grid-row-2> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Apple Intelligence not applicable</span> </p> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-3" data-grid-row-3> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Camera Control not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_se_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-se-camera-1" class="overview-select-product-tile-icon-iphone-se-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-se-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Single-camera system</p> </li> <li> <p>12MP Main camera</p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Telephoto camera not applicable</span> </p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Ultra Wide camera not applicable</span> </p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-5" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 15 hours video playback<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 10" data-modal-close>10</a></sup></p> </div> </div> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </div> </div> </section> <section class="section section-banner background-alt no-pad-bottom" data-anim-scroll-group="Banner" data-component-list='StaggeredFadeIn' data-analytics-section-engagement="name:latest models"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Take a closer look at<br />our latest models.</h2> </header> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center theme-dark has-ctas"> <a href="/105/media/my/iphone/2024/6a78f8ac-569e-4416-a59a-63ec3a3c8352/films/guided-tour/iphone-guided-tour-tpl-my-2024_16x9.m3u8" class="banner-card-active-area" data-films-modal-link data-analytics-id="film-iphone-16-16-pro" data-analytics-title="watch the film" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="banner-card-headline"> A Guided Tour of <br />iPhone 16 & iPhone 16 Pro </h2> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary-neutral"> <a href="/105/media/my/iphone/2024/6a78f8ac-569e-4416-a59a-63ec3a3c8352/films/guided-tour/iphone-guided-tour-tpl-my-2024_16x9.m3u8" data-analytics-title="watch the film" id="film-iphone-16-16-pro" class=" banner-card-button button button-neutral" data-films-modal-link role="button" aria-label="Watch the film button" data-analytics-id="film-iphone-16-16-pro"><span class="icon-copy"> Watch the film </span></a></div> </div> <div class="column banner-card-image-column"> <picture id="overview-banner-guided-tour-1" class="overview-banner-guided-tour banner-card-image " data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_xlarge.jpg" onload="__lp(event)" alt="Video still featuring iPhone 16 tour guide."> </picture> <noscript> <picture class="overview-banner-guided-tour banner-card-image "> <source srcset="/v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_small.jpg, /v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_medium.jpg, /v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_large.jpg, /v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_xlarge.jpg, /v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/banner/guided_tour__dna6wcz8ieie_xlarge.jpg" alt="Video still featuring iPhone 16 tour guide."> </picture> </noscript> </div> </div> </div> </div> </section> <section class="section section-incentive background-alt" data-anim-scroll-group="Incentive" data-deep-link='section-incentive' data-analytics-section-engagement="name:why apple"> <div class="section-content-responsive" data-component-list="StaggeredHeaderFadeIn"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Why Apple is the best<br />place to buy iPhone.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-shop"> <a href="/my/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div class="gallery-container v0" data-component-list="StaggeredFadeIn"> <div id="scroll-gallery-icon-cards" data-scroll-gallery-icon-cards data-scroll-gallery data-analytics-gallery-id="why apple gallery" aria-label="Why Apple gallery" class="gallery gallery-align-start gallery-icon-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="trade in" data-ac-gallery-item data-staggered-item> <div id="icon-card-trade-in" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-trade-in-2024-iphone-1" class="overview-incentive-icon-trade-in-2024-iphone icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/icon_trade_in_2024_iphone__eeqv8d6hkt0m_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-trade-in-2024-iphone icon-card-image"> <source srcset="/v/iphone/home/bx/images/overview/incentive/icon_trade_in_2024_iphone__eeqv8d6hkt0m_large.png, /v/iphone/home/bx/images/overview/incentive/icon_trade_in_2024_iphone__eeqv8d6hkt0m_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/icon_trade_in_2024_iphone__eeqv8d6hkt0m_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Save with Apple Trade In.</h3> <p class="typography-family-paragraph"><span class="pricing-container"><span data-tradein-product="tradein-iphone12" data-product-template="Get ${credit.display.minValue}–">in credit towards iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.</span><span data-tradein-product="tradein-iphone15promax" data-product-template="${credit.display.smart} in credit towards iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher." data-tradein-hide-all="tradein-iphone12,tradein-iphone15promax"></span><span class="footnote footnote-number"><a href="#footnote-00" aria-label="Footnote ** symbol" data-modal-close>**</a></span></p> </div> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="trade in modal" data-modal-class="icon-card-modal trade-in" data-modal-id="icon-card-modal-trade-in" data-modal-scroll-group-name="icon-card-modal-trade-in"> <div id="modal-content-trade-in" class="icon-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Apple Trade In</h3> <h4 class="typography-modal-headline modal-headline">Trade in your eligible device for credit towards a new one.</h4> <p class="typography-icon-card-modal-body icon-card-modal-inline-headline">Select a new product and add an eligible <span class="nowrap">trade-in</span> device. Once it’s received and verified, we’ll credit your payment method. Terms apply.<span class="footnote footnote-number"><a href="#footnote-00" aria-label="Footnote ** symbol" data-modal-close>**</a></span></p> <div class="modal-ctas-container"> <p class="modal-link"><a href="/my/shop/goto/trade_in" data-analytics-title="learn more - apple trade in" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about Apple Trade In</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - trade in" data-analytics-click="prop3:open modal - trade in" aria-label="Learn more about Apple Trade in."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="acmi" data-toggle="acmi" data-ac-gallery-item data-staggered-item> <div id="icon-card-apple-card" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-apple-card-1" class="overview-incentive-icon-apple-card icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/incentive/icon_apple_card__gloa9krkj8mu_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-apple-card icon-card-image"> <source srcset="/my/iphone/home/images/overview/incentive/icon_apple_card__gloa9krkj8mu_large.png, /my/iphone/home/images/overview/incentive/icon_apple_card__gloa9krkj8mu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/incentive/icon_apple_card__gloa9krkj8mu_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Pay 0% interest for up to 24 months.</h3> <p class="typography-family-paragraph">With an eligible credit card, you can choose the financing option that works for you.<span class="footnote footnote-number"><a href="#footnote-0" aria-label="Footnote * symbol" data-modal-close>*</a></span></p> </div> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="acmi modal" data-modal-class="icon-card-modal apple-card" data-modal-id="icon-card-modal-apple-card" data-modal-scroll-group-name="icon-card-modal-apple-card"> <div id="modal-content-apple-card" class="icon-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Ways to Buy</h3> <h4 class="typography-modal-headline modal-headline">Monthly payments made easy.</h4> <p class="typography-icon-card-modal-body icon-card-modal-inline-headline">Pay for your new iPhone for up to 24 months with 0% interest instalments. Minimum spend applies. With an eligible credit card, you can choose an instalment period from the options available that works for you. Terms apply.</p> <div class="modal-ctas-container"> <p class="modal-link"><a href="/my/shop/goto/ww/financing" data-analytics-title="learn more - financing" class="icon-wrapper"><span class="icon-copy">Learn more<span class=</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - acmi" data-analytics-click="prop3:open modal - acmi" aria-label="Learn more about Financing"> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="delivery and pickup" data-ac-gallery-item data-staggered-item> <div id="icon-card-delivery" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-delivery-1" class="overview-incentive-icon-delivery icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/icon_delivery__giivw45nosq6_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-delivery icon-card-image"> <source srcset="/v/iphone/home/bx/images/overview/incentive/icon_delivery__giivw45nosq6_large.png, /v/iphone/home/bx/images/overview/incentive/icon_delivery__giivw45nosq6_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/icon_delivery__giivw45nosq6_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Free delivery and pickup.</h3> <p class="typography-family-paragraph">Get free delivery or pick up at your Apple Store.</p> </div> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="delivery and pickup modal" data-modal-class="icon-card-modal delivery" data-modal-id="icon-card-modal-delivery" data-modal-scroll-group-name="icon-card-modal-delivery"> <div id="modal-content-delivery" class="icon-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Delivery and Pickup</h3> <h4 class="typography-modal-headline modal-headline">Quick, convenient pickup.</h4> <p class="typography-icon-card-modal-body icon-card-modal-inline-headline">Order online and pick up your order at an Apple Store. Check the status of your local store to see if quick pickup is available.</p> <div class="modal-ctas-container"> <p class="modal-link"><a href="/my/shop/goto/shipping_pickup" data-analytics-title="learn more - delivery and pickup" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden">,delivery</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - delivery and pickup" data-analytics-click="prop3:open modal - delivery and pickup" aria-label="Learn more about delivery and pickup options"> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="shop with a specialist" data-ac-gallery-item data-staggered-item> <div id="icon-card-specialist" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-specialist-alt-1" class="overview-incentive-icon-specialist-alt icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/incentive/icon_specialist_alt__e2zhfrjqy7o2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-specialist-alt icon-card-image"> <source srcset="/my/iphone/home/images/overview/incentive/icon_specialist_alt__e2zhfrjqy7o2_large.png, /my/iphone/home/images/overview/incentive/icon_specialist_alt__e2zhfrjqy7o2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/incentive/icon_specialist_alt__e2zhfrjqy7o2_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Shop with an iPhone Specialist.</h3> <p class="typography-family-paragraph">Shop one on one with a Specialist. Online or in a store.</p> </div> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="shop with a specialist modal" data-modal-class="icon-card-modal specialist" data-modal-id="icon-card-modal-specialist" data-modal-scroll-group-name="icon-card-modal-specialist"> <div id="modal-content-specialist" class="icon-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Shop One on One with a Specialist</h3> <h4 class="typography-modal-headline modal-headline">Get help finding what’s right for you.</h4> <div class="modal-items-body"> <p class="typography-icon-card-modal-body icon-card-modal-body">Shop one on one with a Specialist online. Or reserve a shopping session at an Apple Store.</p> <p class="modal-link"><a href="https://contactretail.apple.com/?ap=com&c=my&l=en&pg=iphone-product" data-analytics-title="Shop online with a Specialist" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">Shop online with a Specialist</span><span class="icon icon-after more"></span></a></p> <p class="modal-link"><a href="/my/retail/instore-shopping-session/" data-analytics-title="reserve an in‑store shopping session" class="icon-wrapper"><span class="icon-copy">Reserve an in-store shopping session</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - shop with a specialist" data-analytics-click="prop3:open modal - shop with a specialist" aria-label="Learn more about shopping with a Specialist"> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="personal session" data-ac-gallery-item data-staggered-item> <div id="icon-card-get-to-know" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-person-1" class="overview-incentive-icon-person icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/icon_person__rhg3t7p8xpuq_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-person icon-card-image"> <source srcset="/v/iphone/home/bx/images/overview/incentive/icon_person__rhg3t7p8xpuq_large.png, /v/iphone/home/bx/images/overview/incentive/icon_person__rhg3t7p8xpuq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/icon_person__rhg3t7p8xpuq_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Meet your new iPhone with Personal Setup.</h3> <p class="typography-family-paragraph">Jump into online sessions with a Specialist to set up your iPhone and discover new features.</p> </div> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="personal session modal" data-modal-class="icon-card-modal get-to-know" data-modal-id="icon-card-modal-get-to-know" data-modal-scroll-group-name="icon-card-modal-get-to-know"> <div id="modal-content-get-to-know" class="icon-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Personal Setup</h3> <h4 class="typography-modal-headline modal-headline">Jump into online, one‑on‑one sessions.</h4> <p class="typography-icon-card-modal-body icon-card-modal-inline-headline">When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that help you make the most of your iPhone. Best of all, you can join whenever it works for you, from wherever you are.</p> <div class="modal-ctas-container"> <p class="modal-link"><a href="/my/shop/goto/personal_session" data-analytics-title="learn more about online personal sessions" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden"> about your new iPhone</span></span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - personal session" data-analytics-click="prop3:open modal - personal session" aria-label="Learn more about your new iPhone"> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="apple store app" data-ac-gallery-item data-staggered-item> <div id="icon-card-shopping-experience" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-asa-1" class="overview-incentive-icon-asa icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/icon_asa__d1emxlyyr3cm_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-asa icon-card-image"> <source srcset="/v/iphone/home/bx/images/overview/incentive/icon_asa__d1emxlyyr3cm_large.png, /v/iphone/home/bx/images/overview/incentive/icon_asa__d1emxlyyr3cm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/icon_asa__d1emxlyyr3cm_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Explore a shopping experience designed around you.</h3> <p class="typography-family-paragraph">When you shop in the Apple Store app.</p> </div> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="apple store app modal" data-modal-class="icon-card-modal shopping-experience" data-modal-id="icon-card-modal-shopping-experience" data-modal-scroll-group-name="icon-card-modal-shopping-experience"> <div id="modal-content-shopping-experience" class="icon-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Apple Store app</h3> <h4 class="typography-modal-headline modal-headline">Shop in the Apple Store app, tailored specifically for you.</h4> <p class="typography-icon-card-modal-body icon-card-modal-inline-headline">Get personalised product recommendations, compare models, find flexible payment options, track your orders and more.</p> <div class="modal-items-body"> <p class="typography-icon-card-modal-body icon-card-modal-body">Scan the QR code to get started.</p> </div> <div class="image-container"> <picture id="overview-incentive-boc-qr-code-1" class="overview-incentive-boc-qr-code l2-picture" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/boc_qr_code__f6ly6cx1hxqq_large.jpg" onload="__lp(event)" alt="Scan the QR code to shop in the Apple Store app."> </picture> <noscript> <picture class="overview-incentive-boc-qr-code l2-picture"> <source srcset="/v/iphone/home/bx/images/overview/incentive/boc_qr_code__f6ly6cx1hxqq_medium.jpg, /v/iphone/home/bx/images/overview/incentive/boc_qr_code__f6ly6cx1hxqq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/incentive/boc_qr_code__f6ly6cx1hxqq_large.jpg, /v/iphone/home/bx/images/overview/incentive/boc_qr_code__f6ly6cx1hxqq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/incentive/boc_qr_code__f6ly6cx1hxqq_large.jpg" alt="Scan the QR code to shop in the Apple Store app."> </picture> </noscript> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - apple store app" data-analytics-click="prop3:open modal - apple store app" aria-label="Learn more about shopping using the Apple Store app"> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </div> </section> <section class="section section-essentials no-pad-bottom" data-anim-scroll-group="Essentials" data-component-list='StaggeredFadeIn' data-analytics-section-engagement="name:iphone essentials"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>iPhone essentials.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-accessories"> <a href="/my/shop/goto/iphone/accessories" data-analytics-title="all iphone accessories" class="icon-wrapper section-header-cta-link"><span class="icon-copy">All iPhone accessories</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div id="scroll-gallery-cards" data-scroll-gallery-cards data-scroll-gallery data-analytics-gallery-id="essentials gallery" aria-label="Essentials gallery" class="gallery gallery-align-start gallery-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="magsafe accessories" data-ac-gallery-item data-staggered-item> <div class="card essential-card" tabindex="-1"> <div class="card-modifier card-padding"> <div class="card-viewport-content"> <div class="essential-card-content"> <a class="essential-card-block-link" href="/my/shop/goto/accessories/magsafe" data-analytics-title="shop magsafe accessories" tabindex="-1" aria-hidden="true"></a> <div class="essential-card-text-container"> <h3 class="essential-card-header typography-card-headline">MagSafe</h3> <p class="essential-card-copy typography-family-paragraph">Snap on a magnetic case, wallet or both. <br class="large" />And get faster, more efficient wireless charging.</p> <a href="/my/shop/goto/accessories/magsafe" data-analytics-title="shop magsafe accessories" class="icon-wrapper essential-card-link typography-family-paragraph"><span class="icon-copy">Shop MagSafe accessories</span><span class="icon icon-after more"></span></a> </div> <figure class="essential-card-image image-bottom-center"> <picture id="overview-essentials-magsafe-1" class="overview-essentials-magsafe responsive-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_xlarge.jpg" onload="__lp(event)" alt="Various Magsafe accessories."> </picture> <noscript> <picture class="overview-essentials-magsafe responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_small.jpg, /v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_medium.jpg, /v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_large.jpg, /v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_xlarge.jpg, /v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/essentials/magsafe__dac2joyve8wi_xlarge.jpg" alt="Various Magsafe accessories."> </picture> </noscript> </figure> </div> </div> </div> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="airtag" data-ac-gallery-item data-staggered-item> <div class="card essential-card" tabindex="-1"> <div class="card-modifier card-padding"> <div class="card-viewport-content"> <div class="essential-card-content"> <a class="essential-card-block-link" href="/my/shop/goto/buy_airtag/airtag" data-analytics-title="buy - airtag" tabindex="-1" aria-hidden="true"></a> <div class="essential-card-text-container"> <h3 class="essential-card-header typography-card-headline">AirTag</h3> <p class="essential-card-copy typography-family-paragraph">Attach one to your keys. Put another in your backpack. <br class="large" />If they’re misplaced, just use the Find My app.</p> <a href="/my/shop/goto/buy_airtag/airtag" data-analytics-title="buy - airtag" aria-label="Buy, AirTag" class="icon-wrapper essential-card-link typography-family-paragraph"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a> </div> <figure class="essential-card-image image-bottom-center"> <picture id="overview-essentials-airtag-1" class="overview-essentials-airtag responsive-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_xlarge.jpg" onload="__lp(event)" alt="Airtags"> </picture> <noscript> <picture class="overview-essentials-airtag responsive-image"> <source srcset="/v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_small.jpg, /v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_medium.jpg, /v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_large.jpg, /v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_xlarge.jpg, /v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/essentials/airtag__furx99ax8rm2_xlarge.jpg" alt="Airtags"> </picture> </noscript> </figure> </div> </div> </div> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </section> <section class="section section-augment" data-anim-scroll-group="Augment" data-component-list='StaggeredFadeIn' data-analytics-section-engagement="name:iphone compatibility"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Significant others.</h2> </header> <div class="accordion-wrapper content-container " data-staggered-item> <ul class="accordion" data-component-list="Accordion" data-accordion role="list"> <li class="accordion-item column expanded " data-accordion-item="accordion-item-mac"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-mac-tray" id="accordion-item-mac-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and mac" data-analytics-click="prop3:open accordion - iphone and mac"> <span class="accordion-title-text"> iPhone and Mac</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-mac-tray" aria-labelledby="accordion-item-mac-button" class="accordion-tray" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages directly from your Mac. You can even copy images, video or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.</p> </div> <div class="image-container"> <picture id="overview-augment-mac-1" class="overview-augment-mac template-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" onload="__lp(event)" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> <noscript> <picture class="overview-augment-mac template-image"> <source srcset="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_small.jpg, /my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_medium.jpg, /my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg, /my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-watch"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-watch-tray" id="accordion-item-watch-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and apple watch" data-analytics-click="prop3:open accordion - iphone and apple watch"> <span class="accordion-title-text"> iPhone and Apple Watch</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-watch-tray" aria-labelledby="accordion-item-watch-button" class="accordion-tray" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 11" data-modal-close>11</a></sup> <br class="large"/>To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p> </div> <div class="image-container"> <picture id="overview-augment-watch-1" class="overview-augment-watch template-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_large.jpg" onload="__lp(event)" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> <noscript> <picture class="overview-augment-watch template-image"> <source srcset="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_small.jpg, /v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_medium.jpg, /v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_large.jpg, /v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_large.jpg" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-airpods"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-airpods-tray" id="accordion-item-airpods-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and airpods" data-analytics-click="prop3:open accordion - iphone and airpods"> <span class="accordion-title-text"> iPhone and AirPods</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-airpods-tray" aria-labelledby="accordion-item-airpods-button" class="accordion-tray" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.</p> </div> <div class="image-container"> <picture id="overview-augment-airpods-1" class="overview-augment-airpods template-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" onload="__lp(event)" alt="iPhone 16 playing music next to AirPods"> </picture> <noscript> <picture class="overview-augment-airpods template-image"> <source srcset="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_small.jpg, /my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_medium.jpg, /my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg, /my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" alt="iPhone 16 playing music next to AirPods"> </picture> </noscript> </div> </div> </div> </li> </ul> <div class="image-container-large"> <picture id="overview-augment-mac-2" class="overview-augment-mac template-image-large accordion-item-mac-image " data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" onload="__lp(event)" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> <noscript> <picture class="overview-augment-mac template-image-large accordion-item-mac-image "> <source srcset="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_small.jpg, /my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_medium.jpg, /my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg, /my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> </noscript> <picture id="overview-augment-watch-2" class="overview-augment-watch template-image-large accordion-item-watch-image hidden " data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_large.jpg" onload="__lp(event)" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> <noscript> <picture class="overview-augment-watch template-image-large accordion-item-watch-image hidden "> <source srcset="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_small.jpg, /v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_medium.jpg, /v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_large.jpg, /v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bx/images/overview/augment/watch__dkk6to52k7ma_large.jpg" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> </noscript> <picture id="overview-augment-airpods-2" class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden " data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" onload="__lp(event)" alt="iPhone 16 playing music next to AirPods"> </picture> <noscript> <picture class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden "> <source srcset="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_small.jpg, /my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_medium.jpg, /my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg, /my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/my/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" alt="iPhone 16 playing music next to AirPods"> </picture> </noscript> </div> </div> </div> </section> <section class="section section-index" data-anim-scroll-group="Index" data-component-list='StaggeredFadeIn' aria-label='Index' data-analytics-section-engagement="name:router"> <div class="section-content-responsive section-index-section"> <div id="iphone-index" class="index" data-component-list="Index" data-staggered-anchor data-family-name="iphone" data-staggered-item> <h2 class="typography-index-headline index-title">iPhone</h2> <nav class="index-groups" aria-labelledby="iphone-index"> </nav> </div> </div> </section> </main>  <footer id="ac-globalfooter" class="no-js" lang="en-MY" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label" data-nosnippet> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ul> <li id="footnote-0" data-toggle-footnote="pricing"><small>*</small> <span>Terms & Conditions of 0% interest for 6-, 12- and 24⁠-⁠month instalment payment plans.</span> <span style="padding-bottom: .8em; padding-top: .8em; display: inline-block;">0% interest instalment payment plans are available to qualified Malaysia residents and provided by participating banks. To qualify for the 0% interest for 6-, 12- or 24⁠-⁠month instalment offers, your minimum purchase value must be RM 2,000 or more in a single transaction. All purchases on the 0% interest instalment payment plans are subject to approval by your credit card issuer. Refer to your credit card issuer’s website for conditions, fees and charges.</span> <span style="padding-bottom: .8em; display: inline-block;">Instalment offers are only available to individual customers using consumer credit cards. Apple Employee EPP orders, Education Store orders, business purchases and institutional purchases are not eligible for this offer. Only Visa and Mastercard credit cards are eligible for this offer. If your instalment order is not approved by your credit card issuer, Apple staff will not be informed of the reason. Please contact your credit card issuer for further information. Purchases will be billed to your account upon order placement. Offer is available on advertised or ticketed price. </span> <span>The information is current as of 24 May 2024.</span></li> <li id="footnote-00"><small>**</small> Trade-in service is provided by Apple’s trade-in partners. Trade-in value quotes are estimated only and actual values may be lower than the estimation. Trade-in values vary based on the condition, year and model of your trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Store Gift Card. Trade-in value may be applied towards qualifying new device purchase. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple’s trade-in partners reserve the right to refuse, cancel or limit the quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply. For recycling eligible equipment, terms and restrictions may apply.</li> </ul> <ol> <li id="footnote-1">Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to US English, as an iOS 18 update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese and others, will be coming over the course of the next year.</li> <li id="footnote-2">Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/my/batteries/">apple.com/my/batteries</a> and <a href="/my/iphone/battery.html">apple.com/my/iphone/battery.html</a> for more information.</li> <li id="footnote-3">Data plan required. 5G is available in selected markets and through selected carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see <a href="/my/iphone/cellular">apple.com/my/iphone/cellular</a>.</li> <li id="footnote-4">Accessories sold separately.</li> <li id="footnote-5">The included USB-C Charge Cable is compatible with AirPods Pro (2nd generation) with MagSafe Charging Case (USB-C).</li> <li id="footnote-6">iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres up to 30 minutes). Splash, water and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li> <li id="footnote-7">On a mass balance allocation.</li> <li id="footnote-8">Responsible sourcing of wood fibre is defined in Apple’s Responsible Fibre Specification. We consider wood fibres to include bamboo.</li> <li id="footnote-9"> <p>To use Apple Pay, you need a supported card from a participating card issuer. To check if your card is compatible with Apple Pay, contact your card issuer. </p> <p>Apple Pay is not available in all markets. <a href="/my/ios/feature-availability/#apple-wallet-apple-pay">View Apple Pay countries and regions.</a></p> </li> <li id="footnote-10">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/my//batteries/">apple.com/my/batteries</a> and <a href="/my/iphone/battery.html">apple.com/my/iphone/battery.html</a> for more information.</li> <li id="footnote-11">Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.</li> </ol> <ul> <li> <p>Features are subject to change. Some features, applications and services may not be available in all regions or all languages.</p> <p>Some features require specific hardware and software. For more information, see <a href="/my/ios/feature-availability/">Feature Availability</a>.</p> </li> <li>Honor of Kings: World coming at a later date.</li> </ul> </section> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="/my/" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron"></span> <span class="ac-gf-breadcrumbs-home-mask"></span> </a> <div class="ac-gf-breadcrumbs-path"> <ol class="ac-gf-breadcrumbs-list" vocab="http://schema.org/" typeof="BreadcrumbList"> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <span property="name">iPhone</span> <meta property="position" content="1" /> </li> </ol> </div> </nav> <nav class="ac-gf-directory with-5-columns" aria-label="Apple Directory" role="navigation"> <div class="ac-gf-directory-column"> <div 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