Learning Center

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href="/web/20130116012951/http://www.quantcast.com/inside-quantcast/" title="" rel="">Blog</a></li></ul> </div> <div class="menubar-ie7"></div> <div class="subheader"> <div class="right use-quantcast"> <a class="blue-cta-button" href="/web/20130116012951/http://www.quantcast.com/user/signup" onclick="trackEvent('Subheader','Use Quantcast Button')"/><span id="call-to-action-text">Start Now</span></a> </div> <div class="left header-image"> <h1>Learning Center</h1> </div> <div class="clear"></div> </div> <div class="content"> <div class="learning-center" id="container"> <div id="content" role="main"> <div id="post-1102" class="generic-learning-center"> <div class="breadcrumb"> </div> <div class="entry-content"> <div id="did_you_know"><ul class="did_you_know"><li class="first "><div class="did_you_know-inside"><div class="right"><h3>Build models</h3><p>and refine segments based on any number of criteria.</p><a href="https://web.archive.org/web/20130116012951/https://www.quantcast.com/learning-center/guides/data-passback/">Learn more</a></div><div class="left"><img src="//web.archive.org/web/20130116012951im_/http://ak.quantcast.com/wp-content/uploads/2010/10/dyk_cyan.png"/></div><div class="clear"></div></div></li><li><div class="did_you_know-inside"><div class="right"><h3>Tag widgets, videos,</h3><p>landing pages, newsletters - virtually every engagement point.</p><a href="https://web.archive.org/web/20130116012951/https://www.quantcast.com/learning-center/guides/webmeasurement/">Learn more</a></div><div class="left"><img src="//web.archive.org/web/20130116012951im_/http://ak.quantcast.com/wp-content/uploads/2010/10/dyk_magenta.png"/></div><div class="clear"></div></div></li><li><div class="did_you_know-inside"><div class="right"><h3>Use labels</h3><p>to identify and categorize high-quality, high-value audience activity.</p><a href="https://web.archive.org/web/20130116012951/https://www.quantcast.com/learning-center/guides/labeling-and-hierarchy/">Learn more</a></div><div class="left"><img src="//web.archive.org/web/20130116012951im_/http://ak.quantcast.com/wp-content/uploads/2010/10/dyk_slate.png"/></div><div class="clear"></div></div></li><li><div class="did_you_know-inside"><div class="right"><h3>Create a badge</h3><p>which shows off your audiences to advertisers and agencies.</p><a href="https://web.archive.org/web/20130116012951/https://www.quantcast.com/learning-center/guides/creating-a-customized-badge/">Learn more</a></div><div class="left"><img src="//web.archive.org/web/20130116012951im_/http://ak.quantcast.com/wp-content/uploads/2010/10/dyk_cyan.png"/></div><div class="clear"></div></div></li><li class="last "><div class="did_you_know-inside"><div class="right"><h3>Quantcast Measurement</h3><p>distinguishes between cookies and people.</p><a href="https://web.archive.org/web/20130116012951/https://www.quantcast.com/learning-center/guides/how-to-read-our-reports/">Learn more</a></div><div class="left"><img src="//web.archive.org/web/20130116012951im_/http://ak.quantcast.com/wp-content/uploads/2010/10/dyk_dkblue.png"/></div><div class="clear"></div></div></li></ul></div> <div class="right"> <div class="shadow"> <h3>Guides</h3> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/guides"><img src="//web.archive.org/web/20130116012951im_/http://ak.quantcast.com/wp-content/uploads/2010/09/learning/user_guides.png" alt="" align="left"/></a> <div> <p>Step-by-step instructions for using Quantcast.</p> <p><a href="/web/20130116012951/http://www.quantcast.com/learning-center/guides/how-to-read-our-reports">Reading Our Reports</a><br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/guides/labeling-and-hierarchy">Using Audience Segment Labels</a><br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/guides/flash-measurement">Quantcast Measure</a><br/> <br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/guides">All guides…</a></p> </div> </div> </div> <div class="left"> <div class="shadow"> <h3>Case Studies</h3> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/case-studies"><img src="//web.archive.org/web/20130116012951im_/http://ak.quantcast.com/wp-content/uploads/2010/09/learning/case_studies.png" alt="" align="left"/></a> <div> <p>Learn how Quantcast has helped customers.</p> <p><a href="/web/20130116012951/http://www.quantcast.com/learning-center/case-studies/study/yes-we-can-hear-you-now/">Wireless</a><br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/case-studies/study/auto3/">Auto</a><br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/case-studies/study/travel1/">Travel</a></p> <p><a href="/web/20130116012951/http://www.quantcast.com/learning-center/case-studies">All case studies…</a></p> </div> </div> </div> <div class="right"> <div class="shadow"> <h3>Videos</h3> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/videos"><img src="//web.archive.org/web/20130116012951im_/http://ak.quantcast.com/wp-content/uploads/2010/09/learning/videos.png" alt="" align="left"/></a> <div> <p>Watch and learn about Quantcast.</p> <p><a href="/web/20130116012951/http://www.quantcast.com/learning-center/videos/steps-to-get-quantified/">Steps to Get Quantified</a><br/> <br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/videos">All videos…</a></p> </div> </div> </div> <div class="left"> <div class="shadow"> <h3>FAQs and Glossary</h3> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/faqs"><img src="//web.archive.org/web/20130116012951im_/http://ak.quantcast.com/wp-content/uploads/2010/09/learning/help.png" alt="" align="left"/></a> <div> <p>Your questions about Quantcast answered.</p> <p><a href="/web/20130116012951/http://www.quantcast.com/learning-center/faqs/faq">Quantcast</a> (general)<br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/faqs/audience-faq">Quantcast Advertise</a><br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/faqs/quantcast-marketer-faq">Quantcast Marketer</a><br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/faqs/quantcast-planner-faq">Quantcast Planner</a><br/> <a href="/web/20130116012951/http://www.quantcast.com/learning-center/faqs/quantcast-publisher-faqs/">Quantcast Publisher</a><br/> <br/><a href="/web/20130116012951/http://www.quantcast.com/learning-center/faqs">All FAQs…</a></p> </div> </div> </div> <div class="left learning-more"> <div class="shadow learning-more"> <div> <div> <h3>More</h3> <p style="padding-left: 15px;">More about using Quantcast.</p> <p style="padding-left: 15px;"><a href="/web/20130116012951/http://www.quantcast.com/privacy">Quantcast Privacy Policy</a><br/><a href="/web/20130116012951/http://www.quantcast.com/how-we-do-it/consumer-choice">Audience opt-out</a></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="tree"> <ul id="mc_menu_2" class="mc_menu mc_depth_2"> <li id="menu_item_3" class="mc_menu_item external_link mc_depth_2 first"><a href="/web/20130116012951/http://www.quantcast.com/learning-center/case-studies" title="" rel="">Case Studies</a></li><li id="menu_item_5" class="mc_menu_item external_link mc_depth_2"><a href="/web/20130116012951/http://www.quantcast.com/learning-center/videos" title="" rel="">Videos</a></li><li id="menu_item_6" class="mc_menu_item external_link mc_depth_2"><a href="/web/20130116012951/http://www.quantcast.com/learning-center/faqs" title="" rel="">FAQs</a> <ul id="mc_submenu_6" class="mc_menu mc_depth_1"> <li id="menu_item_93" class="mc_menu_item external_link mc_depth_1 first"><a 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