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'The Most Authentic Celebrity Story In Cannabis': Khalifa Kush Exec - Benzinga
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1) translateY(0); transform: scale(1, 1) translateY(0); } } @keyframes fa-bounce { 0% { -webkit-transform: scale(1, 1) translateY(0); transform: scale(1, 1) translateY(0); } 10% { -webkit-transform: scale(var(--fa-bounce-start-scale-x, 1.1), var(--fa-bounce-start-scale-y, 0.9)) translateY(0); transform: scale(var(--fa-bounce-start-scale-x, 1.1), var(--fa-bounce-start-scale-y, 0.9)) translateY(0); } 30% { -webkit-transform: scale(var(--fa-bounce-jump-scale-x, 0.9), var(--fa-bounce-jump-scale-y, 1.1)) translateY(var(--fa-bounce-height, -0.5em)); transform: scale(var(--fa-bounce-jump-scale-x, 0.9), var(--fa-bounce-jump-scale-y, 1.1)) translateY(var(--fa-bounce-height, -0.5em)); } 50% { -webkit-transform: scale(var(--fa-bounce-land-scale-x, 1.05), var(--fa-bounce-land-scale-y, 0.95)) translateY(0); transform: scale(var(--fa-bounce-land-scale-x, 1.05), var(--fa-bounce-land-scale-y, 0.95)) translateY(0); } 57% { -webkit-transform: scale(1, 1) translateY(var(--fa-bounce-rebound, -0.125em)); transform: scale(1, 1) translateY(var(--fa-bounce-rebound, -0.125em)); } 64% { -webkit-transform: scale(1, 1) translateY(0); transform: scale(1, 1) translateY(0); } 100% { -webkit-transform: scale(1, 1) translateY(0); transform: scale(1, 1) translateY(0); } } @-webkit-keyframes fa-fade { 50% { opacity: var(--fa-fade-opacity, 0.4); } } @keyframes fa-fade { 50% { opacity: var(--fa-fade-opacity, 0.4); } } @-webkit-keyframes fa-beat-fade { 0%, 100% { opacity: var(--fa-beat-fade-opacity, 0.4); -webkit-transform: scale(1); transform: scale(1); } 50% { opacity: 1; -webkit-transform: scale(var(--fa-beat-fade-scale, 1.125)); transform: scale(var(--fa-beat-fade-scale, 1.125)); } } @keyframes fa-beat-fade { 0%, 100% { opacity: var(--fa-beat-fade-opacity, 0.4); -webkit-transform: scale(1); transform: scale(1); } 50% { opacity: 1; -webkit-transform: scale(var(--fa-beat-fade-scale, 1.125)); transform: scale(var(--fa-beat-fade-scale, 1.125)); } } @-webkit-keyframes fa-flip { 50% { -webkit-transform: rotate3d(var(--fa-flip-x, 0), var(--fa-flip-y, 1), var(--fa-flip-z, 0), var(--fa-flip-angle, -180deg)); transform: rotate3d(var(--fa-flip-x, 0), var(--fa-flip-y, 1), var(--fa-flip-z, 0), var(--fa-flip-angle, -180deg)); } } @keyframes fa-flip { 50% { -webkit-transform: rotate3d(var(--fa-flip-x, 0), var(--fa-flip-y, 1), var(--fa-flip-z, 0), var(--fa-flip-angle, -180deg)); transform: rotate3d(var(--fa-flip-x, 0), var(--fa-flip-y, 1), var(--fa-flip-z, 0), var(--fa-flip-angle, -180deg)); } } @-webkit-keyframes fa-shake { 0% { -webkit-transform: rotate(-15deg); transform: rotate(-15deg); } 4% { -webkit-transform: rotate(15deg); transform: rotate(15deg); } 8%, 24% { -webkit-transform: rotate(-18deg); transform: rotate(-18deg); } 12%, 28% { -webkit-transform: rotate(18deg); transform: rotate(18deg); } 16% { -webkit-transform: rotate(-22deg); transform: rotate(-22deg); } 20% { -webkit-transform: rotate(22deg); transform: rotate(22deg); } 32% { -webkit-transform: rotate(-12deg); transform: rotate(-12deg); } 36% { -webkit-transform: rotate(12deg); transform: rotate(12deg); } 40%, 100% { -webkit-transform: rotate(0deg); transform: rotate(0deg); } } @keyframes fa-shake { 0% { -webkit-transform: rotate(-15deg); transform: rotate(-15deg); } 4% { -webkit-transform: rotate(15deg); transform: rotate(15deg); } 8%, 24% { -webkit-transform: rotate(-18deg); transform: rotate(-18deg); } 12%, 28% { -webkit-transform: rotate(18deg); transform: rotate(18deg); } 16% { -webkit-transform: rotate(-22deg); transform: rotate(-22deg); } 20% { -webkit-transform: rotate(22deg); transform: rotate(22deg); } 32% { -webkit-transform: rotate(-12deg); transform: rotate(-12deg); } 36% { -webkit-transform: rotate(12deg); transform: rotate(12deg); } 40%, 100% { -webkit-transform: rotate(0deg); transform: rotate(0deg); } } @-webkit-keyframes fa-spin { 0% { -webkit-transform: rotate(0deg); transform: rotate(0deg); } 100% { -webkit-transform: rotate(360deg); transform: rotate(360deg); } } @keyframes fa-spin { 0% { -webkit-transform: rotate(0deg); transform: rotate(0deg); } 100% { -webkit-transform: rotate(360deg); transform: rotate(360deg); } } .fa-rotate-90 { -webkit-transform: rotate(90deg); transform: rotate(90deg); } .fa-rotate-180 { -webkit-transform: rotate(180deg); transform: rotate(180deg); } .fa-rotate-270 { -webkit-transform: rotate(270deg); transform: rotate(270deg); } .fa-flip-horizontal { -webkit-transform: scale(-1, 1); transform: scale(-1, 1); } .fa-flip-vertical { -webkit-transform: scale(1, -1); transform: scale(1, -1); } .fa-flip-both, .fa-flip-horizontal.fa-flip-vertical { -webkit-transform: scale(-1, -1); transform: scale(-1, -1); } .fa-rotate-by { -webkit-transform: rotate(var(--fa-rotate-angle, none)); transform: rotate(var(--fa-rotate-angle, none)); } .fa-stack { display: inline-block; vertical-align: middle; height: 2em; position: relative; width: 2.5em; } .fa-stack-1x, .fa-stack-2x { bottom: 0; left: 0; margin: auto; position: absolute; right: 0; top: 0; z-index: 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class="lazyload-wrapper "><div style="height:40px" class="lazyload-placeholder"></div></div><div class="h-[40px] w-[128px]"></div></div></div><div class="key-points-wrapper"><div class="sc-jXIZMl jdPyxM key-points "><h6 class="key-points-header">Zinger Key Points</h6><ul><li class="">Authentic connections in celebrity-backed cannabis brands can set them apart in a competitive industry. </li><li class="">Khalifa Kush's approach builds trust and relatability with customers. </li></ul></div></div><!--$--><div class="video-player-wrapper"><div class="video-player-wrapper__inner"></div></div><!--/$--><div class="sc-jWVdrv fqZFWo article-content-body" id="node-42145274"><div style="height:2px"></div><div class="sc-cgpWsj fNSUzq article-content-body-only " id="article-body" itemProp="articleBody" itemscope="" itemType="https://schema.org/Article"><div><p>At the recent <strong><a href="https://cannabismarketspotlight.com/california/anaheim-november-12/">Cannabis Market Spotlight: California</a></strong> event in Anaheim, <strong>DJ Saul</strong>, CEO of <strong>B&Y Ventures</strong>, shared his perspective on the role of genuine connections in celebrity-backed cannabis brands. Representing <strong>Khalifa Kush</strong>, the cannabis line co-founded by <strong>Wiz Khalifa</strong>, Saul spoke about how an authentic brand connection can set companies apart in a competitive industry.</p> <h3 class="wp-block-heading">Building Trust Through Authentic Branding</h3> <p>"Khalifa Kush has the most authentic celebrity story in the space," Saul said, suggesting that this foundation has helped the brand resonate with consumers who value a true connection between the brand and its namesake.</p> <p>Unlike many celebrity-driven ventures, Khalifa Kush reflects Khalifa’s personal values and public image, building a sense of trust and relatability with fans and customers.</p> <h3 class="wp-block-heading">Lessons from the Industry</h3> <p>During the panel, Saul also pointed to <strong>Planet 13</strong>'s approach to celebrity involvement as a meaningful example. <strong>Lee Fraser</strong> of Planet 13 described their focus on bringing celebrity partnerships to life in real, engaging ways. Saul agreed that this approach helps create a strong and genuine connection with audiences.</p> <p>Reflecting on audience reactions during the discussion, Saul noted that "a lot of heads [were] nodding out there," indicating broad agreement among attendees about the importance of real connections in brand development.</p> <p>Saul's comments highlight an approach that many in the cannabis industry are now focusing on—authentic celebrity-driven branding that goes beyond mere endorsements. </p> <p>Khalifa Kush's model suggests that genuine, aligned involvement from a brand's celebrity founder can foster loyalty and credibility, distinguishing it from others in the field.</p> <p><em>Image: Wiz Khalifa Duki</em></p></div><a class="text-sm my-4" href="https://www.benzinga.com/apis?utm_source=benzinga.com&utm_campaign=article-bottom" rel="noreferrer" target="_blank">Market News and Data brought to you by Benzinga APIs</a><p class="copyright">© 2024 Benzinga.com. 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class="copyright-section text-center w-full whitespace-nowrap mt-2">© <!-- -->2024<!-- --> Benzinga | All Rights Reserved</div></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"article":{"id":"6740d1fcb6cb720001aa2ea4","nodeId":42145274,"userId":164027,"versionId":50419784,"type":"story","published":true,"createdAt":"2024-11-22T18:48:39Z","updatedAt":"2024-11-22T18:48:40Z","title":"'The Most Authentic Celebrity Story In Cannabis': Khalifa Kush Exec","titleSeo":"","body":"\u003cp\u003eAt the recent \u003cstrong\u003e\u003ca href=\"https://cannabismarketspotlight.com/california/anaheim-november-12/\"\u003eCannabis Market Spotlight: California\u003c/a\u003e\u003c/strong\u003e event in Anaheim, \u003cstrong\u003eDJ Saul\u003c/strong\u003e, CEO of \u003cstrong\u003eB\u0026amp;Y Ventures\u003c/strong\u003e, shared his perspective on the role of genuine connections in celebrity-backed cannabis brands. Representing \u003cstrong\u003eKhalifa Kush\u003c/strong\u003e, the cannabis line co-founded by \u003cstrong\u003eWiz Khalifa\u003c/strong\u003e, Saul spoke about how an authentic brand connection can set companies apart in a competitive industry.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eBuilding Trust Through Authentic Branding\u003c/h3\u003e\n\n\n\n\u003cp\u003e\"Khalifa Kush has the most authentic celebrity story in the space,\" Saul said, suggesting that this foundation has helped the brand resonate with consumers who value a true connection between the brand and its namesake.\u003c/p\u003e\n\n\n\n\u003cp\u003eUnlike many celebrity-driven ventures, Khalifa Kush reflects Khalifa\u0026#8217;s personal values and public image, building a sense of trust and relatability with fans and customers.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eLessons from the Industry\u003c/h3\u003e\n\n\n\n\u003cp\u003eDuring the panel, Saul also pointed to \u003cstrong\u003ePlanet 13\u003c/strong\u003e's approach to celebrity involvement as a meaningful example. \u003cstrong\u003eLee Fraser\u003c/strong\u003e of Planet 13 described their focus on bringing celebrity partnerships to life in real, engaging ways. Saul agreed that this approach helps create a strong and genuine connection with audiences.\u003c/p\u003e\n\n\n\n\u003cp\u003eReflecting on audience reactions during the discussion, Saul noted that \"a lot of heads [were] nodding out there,\" indicating broad agreement among attendees about the importance of real connections in brand development.\u003c/p\u003e\n\n\n\n\u003cp\u003eSaul's comments highlight an approach that many in the cannabis industry are now focusing on—authentic celebrity-driven branding that goes beyond mere endorsements. \u003c/p\u003e\n\n\n\n\u003cp\u003eKhalifa Kush's model suggests that genuine, aligned involvement from a brand's celebrity founder can foster loyalty and credibility, distinguishing it from others in the field.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cem\u003eImage: Wiz Khalifa Duki\u003c/em\u003e\u003c/p\u003e","name":"Abbey Higginbotham","assets":[{"type":"image","title":"Wiz Khalifa Duki","alt":"Wiz Khalifa Duki","source":"","mime":"","primary":true,"attributes":{"fid":"901157","filename":"Wiz-Khalifa-Duki.png","filepath":"files/images/story/2024/11/22/Wiz-Khalifa-Duki.png","filesize":0,"image_attributes":{"resolution":{"height":0,"width":0,"dpi":0}}}}],"partnerUrl":"","teaserText":"Authentic connections in celebrity-backed cannabis brands can set them apart in a competitive industry. Khalifa Kush's approach builds trust and relatability with customers. 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