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end-0 close-menu-container"> <a role="button" class="close-menu"> <span class="visually-hidden">Close Navigation</span> <span class="close-label me-1">Close</span> <span class="icongen-close color-dark-blue"></span> </a> </div> <div class="row"> <div class="col-3 component pe-4"> <h4 class="color-red">Who We Are</h4> <p class="mt-3"> Generali is one of the largest global insurance and asset management providers. </p> <a aria-label="Who We Are" class="btn btn-red mt-3" href="/who-we-are"> Discover </a> </div> <div class="col-3" id="accordion_0_1"><ul class="list-unstyled"> <li><a class="dropdown-item" href="/who-we-are/at-a-glance">At a Glance</a></li> <li class="position-relative"> <a id="navItem3821ccb9-39ff-4bb7-9837-779630d9340c" class="dropdown-item" href="/who-we-are/history"> Our History </a> <a aria-labelledby="navItem3821ccb9-39ff-4bb7-9837-779630d9340c" class="position-absolute star-0 dropdown-toggle ps-3" data-bs-toggle="collapse" 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<h4 class="color-red">What we do</h4> <p class="mt-3"> Our purpose is to enable people to shape a safer and more sustainable future by caring for their lives and dreams. </p> <a aria-label="What we do" class="btn btn-red mt-3" href="/what-we-do"> Discover </a> </div> <div class="col-3" id="accordion_1_1"><ul class="list-unstyled"> <li><a class="dropdown-item" href="/what-we-do/what-is-insurance">What is insurance</a></li> <li class="position-relative"> <a id="navItem098dd2b9-9710-4411-bc07-f6178366359a" class="dropdown-item" href="/what-we-do/life-insurance"> Life insurance </a> <a aria-labelledby="navItem098dd2b9-9710-4411-bc07-f6178366359a" class="position-absolute star-0 dropdown-toggle ps-3" data-bs-toggle="collapse" data-bs-target="#menu098dd2b9-9710-4411-bc07-f6178366359a" role="button" aria-expanded="false" aria-controls="menu098dd2b9-9710-4411-bc07-f6178366359a"> <span class="visually-hidden">Open Submenu</span> </a> <ul data-bs-parent="#accordion_1_1" class="collapse 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</a> </li> <li class=" active"> <div class="d-flex justify-content-between align-items-center"> <a id="horizontalItem9ea39822-57f4-471b-b48a-fee98ff53079" href="/who-we-are/sponsorship"> Sponsorship </a> <a aria-labelledby="horizontalItem9ea39822-57f4-471b-b48a-fee98ff53079" class="me-xl-3 show-level" data-bs-toggle="collapse" data-bs-target="#collapse9ea39822-57f4-471b-b48a-fee98ff53079" href="#collapse9ea39822-57f4-471b-b48a-fee98ff53079" aria-expanded="true" aria-controls="collapse9ea39822-57f4-471b-b48a-fee98ff53079"> <span class="icongen-right-arrow-bold"></span> <span class="visually-hidden">Open Submenu</span> </a> </div> <div id="collapse9ea39822-57f4-471b-b48a-fee98ff53079" class="sublevel collapse show" role="tabpanel" aria-labelledby="heading9ea39822-57f4-471b-b48a-fee98ff53079"> <ul> <li> <a href="/who-we-are/sponsorship/Sport" class="color-red"> Sport </a> </li> <li> <a href="/who-we-are/sponsorship/Arts-and-Culture"> Arts and Culture </a> </li> <li> <a href="/who-we-are/sponsorship/Generali-women-in-sailing"> Generali Women in Sailing </a> </li> </ul> </div> </li> </ul> </nav> </div> <div id="content" class="col-12 col-md-12 col-lg-9 col-xl-9 central-body"> <div> <h1 class="page-title">Sport</h1> </div> <div class="mt-3 mb-md"> <div class="highlights pb-4"> <h2 class="h4 lh-base mb-0"> Encouraging people's wellbeing </h2> </div> </div> <div class="mt-md"> <h3 class="mb-3 color-red">Running</h3> </div> <div class="figure-with-text-left txt-component mt-3 component"> <figure title="Running - @credit image"> <img loading="lazy" src="/doc/jcr:eea2274d-2afe-436d-90ba-255d2af1a9cb/Corsa_new.jpg/lang:en/Corsa_new.jpg" alt="Running - @credit image"> </figure> <p><span><span><span><strong>Running</strong> is one of the sporting activities in which the Generali Group is most active on a global scale. Participation at all levels is important to <strong>motivate people</strong> to choose a healthy lifestyle, and to involve them in our philosophy of improving the health and well-being not only of individuals but also of communities.             </span></span></span><br /> <span><span><span><span><span>This is why</span></span></span></span></span><strong><span><span><span><span><span> Generali supports running events </span></span></span></span></span></strong><span><span><span><span><span>in countries where the Group is present,<strong><span><span><span><span><span> </span></span></span></span></span></strong>such as </span></span></span></span></span><strong><span><span><span><span><span><span>Geneve Marathon</span></span></span></span></span></span></strong><strong><span><span><span><span><span>, </span></span></span></span></span></strong><strong><span><span><span><span><span><span>Berlin Marathon </span></span></span></span></span></span></strong><span><span><span><span><span><span>and</span></span></span></span></span></span><strong><span><span><span><span><span><span> Half-Marathon, Malaga Marathon</span></span></span></span></span></span></strong><span><span><span><span><span><span>,</span></span></span></span></span></span><strong><span><span><span><span><span><span> </span></span></span></span></span></span></strong><strong><span><span><span><span><span>Beijing Half-Marathon </span></span></span></span></span></strong><span><span><span><span><span>and the</span></span></span></span></span><strong><span><span><span><span><span> Malaysia Marathon. </span></span></span></span></span></strong><span><span><span><span><span>Our commitment extends to non-competitive and family-friendly events as well.</span></span></span></span></span></p> </div> <div class="mt-md"> <h3 class="mb-3 color-red">Winter Sports</h3> </div> <div class="figure-with-text-right txt-component mt-3 component"> <figure title="Winter Sports"> <img loading="lazy" src="/doc/jcr:1a93a207-b1fb-45e1-b2c4-0aae5d6ddac3/Sci3.jpg/lang:en/Sci3.jpg" alt="Winter Sports"> </figure> <p><span><span><span>We are passionate supporters of <strong>winter sports</strong> and promote <strong><span><a href="/info/discovering-generali/all/2023/Off-the-slopes-Generali-unveils-the-behind-the-scenes-of-ski">Alpine skiing</a></span></strong>, focusing on the most important events in Kitzbühel and Garmisch-Partenkirchen. We also sponsor the <strong>World Ski Championships</strong> and support the Slovenian and Croatian federations. Our commitment is reinforced by partnerships with athletes, including Banca Generali's ten-year relationship with world champion <strong>Federica Brignone</strong>.</span></span></span></p> <p><span class="txt-fs14"><em>Photo credit: Pentaphoto</em></span></p> </div> <div class="mt-md"> <h3 class="mb-3 color-red">Other sports</h3> </div> <div class="figure-with-text-left txt-component mt-3 component"> <figure title="Other sports"> <img loading="lazy" src="/doc/jcr:4212607e-f019-4408-9e18-e2a8782deeb2/Tennis_new.jpg/lang:en/Tennis_new.jpg" alt="Other sports"> </figure> <p><span><span><span>Generali supports a healthy lifestyle through <strong>sport</strong> in general, both <strong>team</strong> and <strong>individual</strong>.<br /> First, it sponsors several teams around the world: the Austrian football team, the rugby team in Spain and the Slovenian volleyball team.<br /> Generali is also a sponsor of one of the biggest tennis tournaments played on clay, the <strong>Rolex Masters in Monte Carlo</strong>.</span></span></span></p> <p><span><span><span><span class="txt-fs14"><em>Photo credit: </em></span></span></span></span><span class="txt-fs14"><em>©GeneraliOpen/Mia Knoll</em></span></p> </div> <div class="mt-md"> <h3 class="mb-3 color-red">Barcolana</h3> </div> <div class="figure-with-text-right txt-component mt-3 component"> <figure title="Barcolana"> <img loading="lazy" src="/doc/jcr:83d10112-95f1-4009-943e-d2e25f8e6481/Barcolana_new.jpg/lang:en/Barcolana_new.jpg" alt="Barcolana"> </figure> <p><span><span><span>Generali is proud to be Presenting Partner of the <strong><span><a href="/info/discovering-generali/all/2022/Barcolana-54-a-historic-first-female-victory">Barcolana</a></span></strong>, founded in 1969 and entered the Guinness World Record in 2018 as the world's largest sailing regatta. Every year more than 2000 participants join the Barcolana in the Gulf of Trieste (Italy) on the second Sunday in October.<br /> Since 2021, Generali has launched a project called <strong><a href="/who-we-are/sponsorship/Generali-women-in-sailing">Women in Sailing</a></strong>, which tells the story of the presence in the race of female sailors, scientists and women who live the sea with deep passion. As part of this project, Generali awards the Generali Women in <strong>Sailing Trophy</strong> to the first mixed team captained by a woman helmswoman.</span></span></span></p> </div> </div> </div> </div> </div> <section class="component space-top"> <div class="component background-white-2 space-end space-top"> <div class="large-container"> <div class="container"> <div class="row justify-content-center align-items-center justify-content-stretch"> <div class="col-12 col-md-4 col-lg-4 mb-md-0 align-self-stretch mb-4 "> <a href="/info/discovering-generali" title="Our Stories" class="related-teaser background-white"> <figure class="figratio" data-ratio="4:3"> <img alt="Our Stories" src="/.imaging/mte/generali/original/dam/site-generali/gallery/who-we-are_section/discovering-generali/discovering_2023/Correlati/Correlato_StoriesGenerali.png0/jcr:content/desktop_teaser-GeneraliStories.2023-10-16-12-47-52.png" class="img-fluid w-100 border-radius-8"> </figure> <div class="p-4 inner "> <div class="mb-4 "> <h2>Our Stories</h2> <p>Discover our stories and get inspired.</p> </div> <span class="link-arrow-right align-self-end">Read more</span> </div> </a> </div> <div class="col-12 col-md-4 col-lg-4 mb-md-0 align-self-stretch mb-4 "> <a href="/info/discovering-generali/all/2023/Off-the-slopes-Generali-unveils-the-behind-the-scenes-of-ski" title="Off the slopes. Generali unveils the behind-the-scenes of ski" class="related-teaser background-white"> <figure class="figratio" data-ratio="4:3"> <img alt="Off the slopes. Generali unveils the behind-the-scenes of ski - Generali unveils the behind-the-scenes of ski" src="/.imaging/mte/generali/original/dam/site-generali/media/video/institutional/video-thumb.jpg0/jcr:content/video-thumb.2023-03-13-15-32-33.jpg" class="img-fluid w-100 border-radius-8"> </figure> <div class="p-4 inner "> <div class="mb-4 "> <h2>Off the slopes. Generali unveils the behind-the-scenes of ski</h2> <p>Generali’s commitment towards teamwork, inclusion, and well-being of people and communities.</p> </div> <span class="link-arrow-right align-self-end">Read more</span> </div> </a> </div> <div class="col-12 col-md-4 col-lg-4 mb-md-0 align-self-stretch "> <a href="/info/discovering-generali/all/2022/The-bond-between-sport-and-solidarity-in-the-golden-era-for-Italian-athletes" title="The bond between sport and solidarity in the golden era for Italian athletes" class="related-teaser background-white"> <figure class="figratio" data-ratio="4:3"> <img alt="The bond between sport and solidarity in the golden era for Italian athletes" src="/.imaging/mte/generali/original/dam/site-generali/gallery/who-we-are_section/discovering-generali/discovering-2022/sport/pentaphoto-discovery.jpg0/jcr:content/pentaphoto-discovery.2022-03-23-14-00-47.jpg" class="img-fluid w-100 border-radius-8"> </figure> <div class="p-4 inner "> <div class="mb-4 "> <h2>The bond between sport and solidarity in the golden era for Italian athletes</h2> <p>Generali continues to support the major sporting events and to promote the wellbeing of individuals and communities.</p> </div> <span class="link-arrow-right align-self-end">Read more</span> </div> </a> </div> </div> </div> </div> </div> </section> <footer> <div class="large-container"> <div class="row top"> <div class="col-12 col-md-8"> <div class="row align-items-center"> <div class="col-12 col-md-4 text-center text-md-start"> <a href="/" title=""> <img src="/.resources/generalicom-templating-light/webresources/images/generali-logo-big.svg" title="" alt="Generali Group" width="90" data-png-fallback="/.resources/generalicom-templating-light/webresources/images/generali-logo-big.png"> </a> </div> <div class="mt-3 mt-md-0 col-12 col-md-8 text-center text-md-start"> <p>Follow the stories on our social networks</p> </div> </div> </div> <div class="pt-2 pt-md-0 mt-4 mt-md-0 col-12 col-md-4"> <ul class="px-5 px-md-0 list-unstyled d-flex justify-content-between align-items-center"> <li> <a rel="nofollow" class="social-linkedin" aria-label="Follow us on LinkedIn" href="https://www.linkedin.com/company/generali?trk=top_nav_home" title="https://www.linkedin.com/company/generali?trk=top_nav_home" target="_blank"><span class="icongen-linkedin"></span></a> </li> <li> <a class="social-twitter" aria-label="Follow us on Twitter" href="https://twitter.com/GENERALI" title="https://twitter.com/GENERALI" target="_blank"><span class="icongen-twitter"></span></a> </li> <li> <a class="social-instagram" aria-label="Follow us on Instagram" href="https://www.instagram.com/generaligroup/" title="https://www.instagram.com/generaligroup/" target="_blank"><span class="icongen-instagram"></span></a> </li> <li> <a class="social-youtube" aria-label="Follow us on YouTube" href="https://www.youtube.com/user/GruppoGenerali" title="https://www.youtube.com/user/GruppoGenerali" target="_blank"><span class="icongen-youtube"></span></a> </li> </ul> </div> </div> <div class="row bottom my-4 my-md-5"> <div class="pt-2 pt-md-0 col-12 col-md-4 order-1 order-md-2"> <ul class="list-unstyled d-flex flex-row flex-md-column flex-xl-row justify-content-center justify-content-xl-end align-items-md-center align-items-xl-end"> <li><a class="lightbox-remote" href="/tools/survey-modal" title="2 minute survey" data-type="url" data-remote="/tools/survey-modal"><span class="icongen-star"></span>2 minute survey</a></li> <li><a href="/tools/subscription/content-categories-subscription" title="Get Updates"><span class="icongen-get-updates"></span>Get Updates</a></li> </ul> </div> <div class="pt-2 pt-md-0 mt-4 mt-md-0 col-12 col-md-8 order-2 order-md-1"> <div class="mx-2 mx-md-0 me-xl-3"> <p><a href="/who-we-are">Generali</a> is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With almost 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. 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<li><a href="/sustainability/our-rules/group-security">Group security</a></li> </ul> </li> <li><a href="/sustainability/contacts">Contacts</a></li> </ul> </li> <li> <a href="/work-with-us">Work with us</a> <ul> <strong class="back">back</strong> <li class="flex-column main-section"> <h3>Work with us</h3> <p class="mt-1 mb-3"> People are our company's soul. </p> <a class="btn-red mb-3" href="/work-with-us"> Discover </a> </li> <li> <a href="/work-with-us/Get-to-know-us"> Get to know us </a> <ul> <strong class="back">Work with us</strong> <li class="flex-column main-section"> <h3>Get to know us</h3> <a class="btn-red mb-3 mt-2" href="/work-with-us/Get-to-know-us">Discover</a> </li> <li><a href="/work-with-us/Get-to-know-us/diversity-and-inclusion">Diversity Equity and Inclusion</a></li> <li><a href="/work-with-us/Get-to-know-us/Our-people-s-stories">Our people’s stories</a></li> </ul> </li> <li> <a href="/work-with-us/grow-with-us"> Grow with us </a> <ul> <strong class="back">Work with 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