5 Best Email Marketing Services for Small Businesses

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class="global-search__inner" id="global-search-inner" data-bing-src="https://ui.customsearch.ai/api/ux/rendering-js?customConfig=6bdb716d-56c1-4d1d-89ec-21b3e0bfedef&market=en-US&version=latest&setLang=EN"> <div class="dots-bars-2"></div> </div> </div> </div> <header class="page-header page-header--article"> <div class="page-header__breadcrumbs-wrap"> <p class="breadcrumbs"><span><span><a href="https://www.tooltester.com/en/">Home</a></span> » <span class="breadcrumb_last" aria-current="page">5 Best Email Marketing Services Find the Right Platform for Your Small Business</span></span></p> </div> <div class="page-header__inner"> <div class="page-header__content"> <p class="page-header__category"><a href="https://www.tooltester.com/en/blog/category/email-marketing/" class="u-hover-">Email Marketing</a></p> <h1>5 Best Email Marketing Services<span> Find the Right Platform for Your Small Business </span></h1> <div class="page-header__meta"> <div class="page-header__author-images"> <img src="https://www.tooltester.com/wp-content/uploads/2023/01/Charlotte-Tooltester-319-2-160x160.jpg" alt="Charlotte Evans" class="user-avatar"width="40" height="40"><img src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERTA-1-160x160.jpg" alt="Roberta Phillips" class="user-avatar"width="40" height="40"> </div> <p class="page-header__author">By <a href="https://www.tooltester.com/en/blog/author/charlotteevans/">Charlotte</a> & <a href="https://www.tooltester.com/en/blog/author/roberta/">Roberta</a> </p> <time datetime="2024-01-16" pubdate>Jan 16, 2024</time> <a href="#updates" class="review-section-header__link u-desktop-only">See Updates</a> </div> </div> <img width="323" height="323" src="https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-450x450.png" class="page-header__image" alt="email marketing" decoding="async" fetchpriority="high" srcset="https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-450x450.png 450w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-300x300.png 300w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-1024x1024.png 1024w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-150x150.png 150w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-768x768.png 768w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-170x170.png 170w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-160x160.png 160w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-1200x1200.png 1200w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-180x180.png 180w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-500x500.png 500w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing-780x780.png 780w, https://www.tooltester.com/wp-content/uploads/2023/02/email-marketing.png 1500w" sizes="(max-width: 323px) 100vw, 323px" /> </div> </header> <article> <div class="container content-wrap"> <div class="sidebar"> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="128228 https://www.tooltester.com/?page_id=128228"></span> comments</a> </div> <form class="form toc-mobile u-mb-l"> <select id="toc-select"> <option selected>Go to...</option> </select> </form> <div id="ez-toc-container" class="ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Why_is_Email_Marketing_Important" title="Why is Email Marketing Important?">Why is Email Marketing Important?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#The_Best_Email_Marketing_Services_at_a_Glance" title="The Best Email Marketing Services at a Glance">The Best Email Marketing Services at a Glance</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#The_Top_5_Email_Marketing_Services_for_Small_Businesses" title="The Top 5 Email Marketing Services for Small Businesses">The Top 5 Email Marketing Services for Small Businesses</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#1_Mailerlite" title="1. Mailerlite">1. Mailerlite</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#2_ActiveCampaign" title="2. ActiveCampaign">2. ActiveCampaign</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#3_GetResponse" title="3. GetResponse">3. GetResponse</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#4_Brevo_formerly_Sendinblue" title="4. Brevo (formerly Sendinblue)">4. Brevo (formerly Sendinblue)</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#5_Mailchimp" title="5. Mailchimp">5. Mailchimp</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#Choosing_the_Right_Email_Marketing_Software_for_Your_Small_Business" title="Choosing the Right Email Marketing Software for Your Small Business">Choosing the Right Email Marketing Software for Your Small Business</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#Best_Email_Marketing_Software_Final_Thoughts" title="Best Email Marketing Software: Final Thoughts">Best Email Marketing Software: Final Thoughts</a></li></ul></nav></div> </div> <div class="content"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p>Email marketing is a powerful tool for small businesses to reach and engage with their target audience. It not only helps businesses to promote their products or services but also builds strong relationships with customers.</p> <p>We know just how overwhelming it can be to choose the right email marketing service for your small business, especially with all of the options out there. To help you out, we’ve compiled a list of the <strong>5 best email marketing services for small businesses</strong>. From platform-specific standout features to plans and pricing, we’ve got you covered.</p> <p>So, whether you’re looking to grow your business or just in need of a reliable email marketing tool to send newsletters. We’ll provide you with everything you need to make the best decision for your small business, and consequently help you and your team reach your email marketing goals. Let’s get started…</p> <h2>Why is Email Marketing Important?</h2> <div class="callout">Looking for a deep dive into email marketing? We have a dedicated website on that topic: Visit <a href="https://www.emailtooltester.com/en/">EmailTooltester.com</a> </div> <p>You may be wondering whether email marketing is still relevant in 2024. And the answer is yes, absolutely. A simple email is still considered one of the most effective ways to get your audience’s attention. As a communication channel, email marketing allows you to directly connect with hundreds, if not thousands, of new prospects as well as the opportunity to reconnect with your existing customers.</p> <p>And with complete email marketing solutions available for businesses of all sizes, anyone can now create, optimize and send an attractive email newsletter. And of course, like always, we’d love to walk you through the process of <a href="https://www.emailtooltester.com/en/how-to-create-an-email-newsletter/" target="_blank" rel="noopener">creating a newsletter</a>, but first, you’ll need to decide which email marketing service is the right for you.</p> <p>You can come back to this part later, in fact, here’s a video to help:</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="8h9Az-cni5E"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="’Create" src="https://img.youtube.com/vi/8h9Az-cni5E/0.jpg"></div> </div> </div> <p>Email has been an indispensable marketing and communications tool for businesses for decades. It builds brand awareness, fosters relationships, generates leads, and even propels growth, all without much cost to the company. In fact, the return on investment is really high for email marketing (4400%!).</p> <h2>The Best Email Marketing Services at a Glance</h2> <p>To help you narrow the field to a reasonable number of candidates, we’ve listed our top five in a bit of an email marketing cage match. Let’s see who comes out on top:</p> <h2>The Top 5 Email Marketing Services for Small Businesses</h2> <table style="height: 2228px;" width="632"> <tbody> <tr> <td>EMAIL MARKETING SERVICE</td> <td>PRICING</td> <td>COMMENTS</td> </tr> <tr> <td><img loading="lazy" decoding="async" class="alignnone wp-image-111266" src="https://www.tooltester.com/wp-content/uploads/2022/08/mailerlite.png" alt="MailerLite" width="159" height="40" /></p> <p> </p> <p><a href="https://www.tooltester.com/out/mailerlite">Try MailerLite</a></td> <td>1,000 contacts: $0/mo</p> <p>2,500: $25/mo</p> <p>5,000: $39/mo</p> <p>10,000: $73/mo</p> <p>15,000: $109/mo</td> <td>Pros</p> <div class="checklist-pros"></p> <ul> <li>Very affordable</li> <li>User-friendly</li> <li>Easy landing page editor</li> <li>Good deliverability rates</li> </ul> <p></div> <p>Cons</p> <div class="checklist-cons"> <ul> <li>Missing some pro features</li> </ul> <p></div></td> </tr> <tr> <td><img loading="lazy" decoding="async" class="alignnone wp-image-111294" src="https://www.tooltester.com/wp-content/uploads/2022/08/activecampaign-logo.png" alt="activecampaign logo" width="159" height="38" /></p> <p><a href="https://www.tooltester.com/out/activecampaign">Try ActiveCampaign</a></td> <td>1,000.: $39/mo</p> <p>2,500: $61/mo</p> <p>5,000: $99/mo</p> <p>10,000: $174/mo</p> <p>50,000: $484/mo</td> <td>Pros</p> <div class="checklist-pros"></p> <ul> <li>Strong automations</li> <li>In-depth reporting</li> <li>Good email deliverability</li> <li>Free migrations</li> </ul> <p></div> <p>Cons</p> <div class="checklist-cons"> <ul> <li>Features can be confusing for beginners</li> </ul> <p></div></td> </tr> <tr> <td><img loading="lazy" decoding="async" class="alignnone wp-image-111287" src="https://www.tooltester.com/wp-content/uploads/2022/08/opiniones-sobre-getresponse.png" alt="Opiniones sobre GetResponse" width="159" height="31" /></p> <p><a href="https://www.tooltester.com/out/getresponse">Try GetResponse</a></td> <td>1,000 cont: $19/mo</p> <p>2,500: $29/mo</p> <p>5,000: $54/mo</p> <p>10,000: $79/mo</p> <p>50,000: $299/mo</td> <td><div class="checklist-pros"></p> <p>Pros</p> <ul> <li>Advanced list management and automation</li> <li>Conversion funnel feature</li> <li>Email testing, design, and spam</li> </ul> <p></div></p> <p>Cons</p> <div class="checklist-cons"> <ul> <li>High prices for automations</li> </ul> <p></div></td> </tr> <tr> <td><img loading="lazy" decoding="async" class="alignnone wp-image-132014" src="https://www.tooltester.com/wp-content/uploads/2023/05/Brevo-Logo-1-1.png" alt="Brevo logo" width="160" height="47" /></p> <p><a href="https://www.tooltester.com/out/sendinblue">Try Brevo</a></td> <td>300 emails/day: $0/mo</p> <p>20,000 emails:</p> <p>$25/mo</p> <p>40,000 emails: $35/mo</p> <p>60,000: $49/mo</p> <p>100,000: $115/mo</td> <td>Pros</p> <div class="checklist-pros"></p> <ul> <li>Affordable plan and pricing</li> <li>Sophisticated automation abilities</li> <li>SMS features</li> </ul> <p></div> <p> </p> <p>Cons</p> <div class="checklist-cons"> <ul> <li>Not the best deliverability rates</li> </ul> <p></div></td> </tr> <tr> <td><img loading="lazy" decoding="async" class="alignnone wp-image-111259" src="https://www.tooltester.com/wp-content/uploads/2022/08/mailchimp.png" alt="Mailchimp" width="159" height="43" /></p> <p><a href="https://www.tooltester.com/out/mailchimp">Try MailChimp</a></td> <td>500 contacts: $13/mo</p> <p>2,500: $45/mo</p> <p>10,000: $110/mo</p> <p>30,000: $300/mo</p> <p>50,000: $385/mo</td> <td><div class="checklist-pros"></p> <p>Pros</p> <ul> <li>Detailed reporting</li> <li>Freemium plan available</li> <li>Easy to use drag and drop email builder</li> </ul> <p></div></p> <p>Cons</p> <div class="checklist-cons"> <ul> <li>Paid plans are quite steep</li> </ul> <ul> <li>Limited allowances on free plan</li> </ul> <p></div></td> </tr> </tbody> </table> <h2></h2> <h2><a id="jimdo"></a>1. Mailerlite</h2> <p><a href="https://www.tooltester.com/out/mailerlite" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-128131 size-full" src="https://www.tooltester.com/wp-content/uploads/2023/02/mailerlite.webp" alt="mailerlite small business email marketing " width="1400" height="753" srcset="https://www.tooltester.com/wp-content/uploads/2023/02/mailerlite.webp 1400w, https://www.tooltester.com/wp-content/uploads/2023/02/mailerlite-300x161.webp 300w, https://www.tooltester.com/wp-content/uploads/2023/02/mailerlite-1024x551.webp 1024w, https://www.tooltester.com/wp-content/uploads/2023/02/mailerlite-768x413.webp 768w, https://www.tooltester.com/wp-content/uploads/2023/02/mailerlite-1200x645.webp 1200w, https://www.tooltester.com/wp-content/uploads/2023/02/mailerlite-930x500.webp 930w, https://www.tooltester.com/wp-content/uploads/2023/02/mailerlite-450x242.webp 450w, https://www.tooltester.com/wp-content/uploads/2023/02/mailerlite-780x420.webp 780w" sizes="(max-width: 1400px) 100vw, 1400px" /></a></p> <p>MailerLite has been gaining popularity over the years for their combination of affordability and advanced features, making it a perfect email marketing platform for small businesses. Despite its low cost, it offers a wealth of tools such as landing pages, marketing automation, and advanced segmentation. The user-friendly interface and the option for a <a href="https://www.tooltester.com/out/mailerlite" target="_blank" rel="noopener">free plan</a> with up to 1,000 subscribers only add to its appeal.</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="4zLYGWxKUdY"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Mailerlite Video Review" src="https://img.youtube.com/vi/4zLYGWxKUdY/0.jpg"></div> </div> </div> <h3>Mailerlite pricing:</h3> <ul> <li>Free for up to 1,000 subscribers with a limit of 12,000 emails</li> <li>$32 per month for up to 5,000 subscribers with unlimited emails</li> <li>$54 per month for up to 10,000 subscribers with unlimited emails</li> </ul> <p><em>Money saving tip: They offer 15% discount for annual payments. </em></p> <h3>Pros of using MailerLite:</h3> <div class="checklist-pros"></p> <ul> <li>Affordable pricing, including a free option for up to 1,000 subscribers</li> <li>User-friendly interface</li> <li>Good deliverability, segmentation, and reports</li> <li>Includes a landing page editor with modern templates</li> <li>Perfect for small businesses</li> </ul> <p></div> <p>Cons of using MailerLite:</p> <div class="checklist-cons"></p> <ul> <li>Basic autoresponders</li> <li>Limited template range, none available on the free plan</li> <li>No spam or design testing features</li> <li>Requires external testing for spam and design features</li> </ul> <p></div> <p><a href="https://www.tooltester.com/out/mailerlite">Try Mailerlite for free</a></p> <h2><a id="jimdo"></a>2. ActiveCampaign</h2> <p><a href="https://www.tooltester.com/out/activecampaign" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-128138 size-full" src="https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage.webp" alt="activecampaign small business email marketing" width="2048" height="1216" srcset="https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage.webp 2048w, https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage-300x178.webp 300w, https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage-1024x608.webp 1024w, https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage-768x456.webp 768w, https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage-1536x912.webp 1536w, https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage-1200x713.webp 1200w, https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage-842x500.webp 842w, https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage-450x267.webp 450w, https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage-780x463.webp 780w, https://www.tooltester.com/wp-content/uploads/2023/02/activecampaign-homepage-1560x926.webp 1560w" sizes="(max-width: 2048px) 100vw, 2048px" /></a></p> <p><a href="https://www.tooltester.com/out/activecampaign" target="_blank" rel="noopener">ActiveCampaign</a> is a comprehensive platform ideal for small businesses that are looking for an advanced email marketing tool. The platform includes a built-in CRM, landing page builder, SMS messaging, and the ability to dive into personalization with Facebook ads and site messages. This provider is a great choice for small businesses with a dynamic email marketing strategy. <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="knQNwpUjt9k"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="ActiveCampaign Video Review" src="https://img.youtube.com/vi/knQNwpUjt9k/0.jpg"></div> </div> </div></p> <h3>ActiveCampaign Pricing:</h3> <ul> <li>$39 per month for up to 1,000 contacts</li> <li>$99 per month for up to 5,000 contacts</li> <li>$174 per month for up to 10,000 contacts</li> </ul> <h3>Pros of using ActiveCampaign:</h3> <div class="checklist-pros"></p> <ul> <li>A wide range of automation options available</li> <li>Advanced segmentation features</li> <li>Excellent reports, including options for deal, automation, and contact trends</li> <li>Good email deliverability performance</li> </ul> <p></div> <h3>Cons of using ActiveCampaign:</h3> <div class="checklist-cons"></p> <ul> <li>Complex features that may be slightly intimidating to beginners</li> <li>Higher pricing compared to competitors</li> </ul> <p></div> <p><a href="https://www.tooltester.com/out/activecampaign" target="_blank" rel="noopener">Try ActiveCampaign for free</a></p> <h2><a id="jimdo"></a>3. GetResponse</h2> <p><a href="https://www.tooltester.com/out/getresponse" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-128145 size-full" src="https://www.tooltester.com/wp-content/uploads/2023/02/getresponse-homepage.png" alt="getresponse small business email marketing" width="700" height="330" srcset="https://www.tooltester.com/wp-content/uploads/2023/02/getresponse-homepage.png 700w, https://www.tooltester.com/wp-content/uploads/2023/02/getresponse-homepage-300x141.png 300w, https://www.tooltester.com/wp-content/uploads/2023/02/getresponse-homepage-450x212.png 450w" sizes="(max-width: 700px) 100vw, 700px" /></a></p> <p><a href="https://www.tooltester.com/out/getresponse" target="_blank" rel="noopener">GetResponse</a> is an all-inclusive email marketing service that caters to the needs of small businesses. It offers very useful and advanced features such as triggered campaigns, automated segments, dynamic content, and tagging. Additionally, it comes with additional tools such as landing pages, a CRM, and a webinar feature.</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="knQNwpUjt9k"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="GetResponse Video Review" src="https://img.youtube.com/vi/knQNwpUjt9k/0.jpg"></div> </div> </div> <h3>GetResponse Pricing:</h3> <ul> <li>500 subscribers: Free</li> <li>1,000 subscribers: $19 per month</li> <li>5,000 subscribers: $54 per month</li> <li>10,000 subscribers: $79 per month</li> </ul> <h3>Pros of using GetResponse:</h3> <div class="checklist-pros"></p> <ul> <li>Advanced marketing automation</li> <li>Good selection of third-party integrations</li> <li>Sales funnel creator</li> <li>Innovative AI product recommendations based on subscriber behavior and preferences</li> </ul> <p></div> <h3>Cons of using GetResponse</h3> <div class="checklist-cons"></p> <ul> <li>Marketing automation features are only available on higher plans</li> <li>More affordable automation software options available.</li> </ul> <p></div> <p><a href="https://www.tooltester.com/out/getresponse-landing">Try GetResponse for free </a></p> <h2><a id="jimdo"></a>4. Brevo (formerly Sendinblue)</h2> <p><img loading="lazy" decoding="async" class="alignnone wp-image-132022 size-full" src="https://www.tooltester.com/wp-content/uploads/2023/05/brevo-profile.png" alt="Brevo" width="1200" height="555" srcset="https://www.tooltester.com/wp-content/uploads/2023/05/brevo-profile.png 1200w, https://www.tooltester.com/wp-content/uploads/2023/05/brevo-profile-300x139.png 300w, https://www.tooltester.com/wp-content/uploads/2023/05/brevo-profile-1024x474.png 1024w, https://www.tooltester.com/wp-content/uploads/2023/05/brevo-profile-768x355.png 768w, https://www.tooltester.com/wp-content/uploads/2023/05/brevo-profile-1081x500.png 1081w, https://www.tooltester.com/wp-content/uploads/2023/05/brevo-profile-450x208.png 450w, https://www.tooltester.com/wp-content/uploads/2023/05/brevo-profile-780x361.png 780w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p><a href="https://www.tooltester.com/out/sendinblue">Brevo</a> is a powerful email marketing tool that offers a wide range of features at highly competitive prices. It includes automation, transactional emails, SMS, landing pages, and dynamic email segmentations. The platform also has a generous free version with limited features and a daily email limit of 300.</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="to2oDL0b55U"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Brevo Video Review" src="https://img.youtube.com/vi/to2oDL0b55U/0.jpg"></div> </div> </div> <h3>Brevo Pricing</h3> <p>$0 for up to 9,000 emails per month $25 for up to 20,000 emails per month $49 per month for up to 60,000 emails per month $115/mo per month for up to 100,000 emails</p> <h3>Pros of using Brevo:</h3> <div class="checklist-pros"></p> <ul> <li>The lowest plan starts at $25/month for up to 20,000 emails, making it a great value for the features that they offer.</li> <li>Comprehensive feature set with the ability to send transactional emails, track website visitors, as well as the offering of advanced automation options</li> <li>Offers a handy plugin for WordPress.</li> </ul> <p></div> <h3>Cons of using Brevo:</h3> <div class="checklist-cons"></p> <ul> <li>Delivery rates not very consistent according to EmailTooltester.</li> <li>You are limited to one user account unless you upgrade to their business or enterprise plan.</li> </ul> <p></div> <p><a href="https://www.tooltester.com/out/sendinblue">Try Brevo for free</a></p> <h2><a id="jimdo"></a>5. Mailchimp</h2> <p>Mailchimp is a well-known and popular newsletter tool that many small businesses are already using. It offers useful features like automated emails, landing pages, A/B testing, and advanced reporting. The pricing options include a monthly plan, pay-as-you-go credits, and a free forever plan.</p> <h3>Mailchimp Pricing</h3> <ul> <li>$13 per month for 500 contacts</li> <li>$45 per month for 2,500 contacts</li> <li>$110 per month for 10,000 contacts</li> <li>$385 per month for 30,000 contacts</li> </ul> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="BnY7V3fyEdo"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="MailChimp Video Review" src="https://img.youtube.com/vi/BnY7V3fyEdo/0.jpg"></div> </div> </div> <h3>Pros of using Mailchimp:</h3> <div class="checklist-pros"></p> <ul> <li>The easy-to-use editor and modern-looking templates</li> <li>Strong automation options for ecommerce businesses, e.g. abandoned cart and purchase confirmation emails.</li> <li>Deep reporting on social media and conversions.</li> <li>Hundreds of integrations available</li> <li>Website and ecommerce builder and appointment booking software now available.</li> </ul> <p></div> <h3>Cons of using Mailchimp:</h3> <div class="checklist-cons"></p> <ul> <li>List management can be challenging, with duplicates not being removed and lists kept separate</li> <li>One of the strictest acceptable use policies, may not be suitable for businesses dealing with affiliate marketing, healthcare products, real estate, or novelty products.</li> <li>Not the cheapest email marketing provider, could be more affordable</li> <li>Gmail promotions folder: Emails from Mailchimp tend to go to Gmail’s Promotions folder.</li> </ul> <p></div> <p><a href="https://www.tooltester.com/out/mailchimp">Try MailChimp for free </a></p> <h2>Choosing the Right Email Marketing Software for Your Small Business</h2> <p>The list of email marketing apps and services continues to grow, and the chances are there is one specific email marketing software that suits the needs of your small business to a tee. If you are interested in exploring more email marketing services, you can head to <a href="https://www.emailtooltester.com/en/email-marketing-services/">EmailTooltester to explore the top email marketing providers</a>, here you can find information on plans and pricing, and more importantly, read in-depth product reviews.</p> <p>With a solid email marketing strategy in place, you are already on the right track, why not make it easier with an email tool and plan that meets the needs, budget, and goals of your business? First, identify the features that best suit your needs, then choose a plan, ideally one that you can test, and then make a list of the features that you found most useful, and finally, try to decide on an email provider that will help you to reach your email marketing goals.</p> <h2>Best Email Marketing Software: Final Thoughts</h2> <p>Whether you want to automate your email marketing and use it as a powerful acquisition tool or just send occasional newsletters, there is an email marketing service out there for you and your business. Consider the marketing budget and the features you need, and compare the different tools.</p> <p>If you don’t have a budget, there are plenty of <a href="https://www.emailtooltester.com/en/blog/small-business-email-marketing/" target="_blank" rel="noopener">free email marketing software options</a> available. With the right email service, your email marketing strategy and execution can be simple, secure, and effective.</p> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2023/01/Charlotte-Tooltester_BW_01-500x600-1-250x300.jpg" alt="Charlotte Evans" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/charlotteevans/">Charlotte Evans</a> <span class="author-checkmark" data-tippy-content="<strong>Charlotte</strong><br>Content Manager<br>Bachelor in Film and Marketing (Manchester Metropolitan University)<br>At Tooltester since 2022<br>1 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hey, I'm Charlotte! I've always been enthusiastic about helping others. After working for various tech startups and eCommerce businesses, I developed a strong passion for email marketing. Now, at EmailTooltester, I'm putting this knowledge to good use by recommending the very best digital tools for your business.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERTA-250x300.png" alt="Roberta Phillips" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/roberta/">Roberta Phillips</a> <span class="author-checkmark" data-tippy-content="<strong>Roberta</strong><br>Marketing Manager<br>BA (HONS) UEA, NORWICH<br>At Tooltester since 2019<br>7 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Marketing Manager</p> <p class="author-row__description">Hi, I'm Roberta! Having worked as a digital marketer for a variety of small-to-medium-sized businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. Now, with almost a decade of experience under my belt, I am excited to help you find the best web tools you need for your business to thrive!</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>16 Jan 2024 – Mailchimp price increases<br /> 04 Oct 2023 – Smaller updates for Brevo and GetResponse</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS BLOG</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </div> </div> <script type="application/ld+json">[{"@context":"http:\/\/schema.org\/","@type":"WPHeader","position":"1","headline":"5 Best Email Marketing Services<span> Find the Right Platform for Your Small Business <\/span>"},{"@context":"http:\/\/schema.org","@type":"WPFooter","position":"3","cssSelector":"footer","@id":"#white-footer","copyrightHolder":"ToolTester Network","publisher":"ToolTester Network","copyrightYear":"2009","url":"https:\/\/www.tooltester.com\/en\/contact\/"},{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.tooltester.com#article","headline":"5 Best Email Marketing Services Find the Right Platform for Your Small Business","name":"5 Best Email Marketing Services Find the Right Platform for Your Small Business","description":"A review of the top 5 email marketing services to launch your business's first email newsletter. 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