Fotografía - Guía sobre las fotografías de la marca

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data-analytics-text="What's new" data-analytics-category="Brand Standards nav|What's new" > What's new </a> </li> </ul> </ul> </rh-navigation-secondary> </div>  </div> </div> <section class="dms-band pb-0 pt-6"><div class="container"><h1 class="pfe-headline-xl mb-0">Fotografías</h1></div></section> </div></div></div></div>  <section class="rh-menu" aria-hidden data-rh-menu="dynamic" data-rh-collapse="full" data-rh-menu-id="rh-wvhic" data-rh-background="light-gray"> <div class="rh-menu-mobile" data-rh-hidden="sm md lg" > <div class="rh-menu-mobile-bar"> <div class="rh-menu-mobile-bar-top" data-rh-menu-context="top-mobile" data-rh-background="white" data-rh-layout="flex-right-end" data-rh-theme="light"> <span data-rh-toggle-open="click" data-rh-toggle-id="rh-wvhic" data-rh-state="closed" aria-expanded=false >  <ul class="rh-navigation-link--component" data-rh-nav-type="utility" ><li class="rh-navigation-link-container"><a class="rh-navigation-link-icon" data-rh-icon-type="web-icon-mobile-menu" ><span class="rh-navigation-link-label">Jump to section </span><svg data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 17 17"><path d="M1.5 2.028a.5.5 0 0 1 0-1l14-.007a.5.5 0 0 1 0 1l-14 .008zM15.494 9.007H1.5a.5.5 0 1 1 0-1h14a.5.5 0 0 1 0 1zM15.494 16.007H1.5a.5.5 0 0 1 0-1h14a.5.5 0 0 1 0 1z"/></svg><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><path d="M30 16.67v-1.332c0-.363-.13-.675-.394-.938s-.575-.394-.938-.394h-10.67V3.356c0-.362-.13-.675-.393-.938s-.575-.394-.938-.394h-1.33c-.364 0-.676.13-.94.394s-.393.575-.393.938V14H3.33c-.363 0-.676.13-.94.394s-.393.575-.393.938v1.33c0 .364.13.676.394.94s.576.393.94.393h10.668V28.64c0 .362.13.674.394.937.262.262.575.394.938.394h1.33c.364 0 .676-.13.94-.393s.393-.575.393-.938V18h10.67c.362 0 .674-.13.937-.394.27-.262.4-.575.4-.938z"/></svg></a></li></ul> </span> </div> <nav class="rh-menu-mobile-dropdown" data-rh-menu-context="dropdown-mobile" id="rh-wvhic" data-rh-background="white" data-rh-theme="light" data-rh-state="closed" aria-expanded=false data-rh-toggle-target="xxs xs sm md lg" ></nav> </div> </div> <div class="rh-menu-desktop"data-rh-hidden="xxs xs"> <div class="rh-menu-desktop-container"> <div class="rh-secondary-nav-placeholder"data-rh-hidden="xxs xs">Jump to section </div> <nav class="rh-menu-main-nav" data-rh-theme="light" data-rh-menu-main-type="secondary" data-rh-dynamic> <div class="rh-menu-main-nav-links" data-rh-menu-context="main-links">  <ul class="rh-navigation-link--component" data-rh-nav-type="secondary-navigation-bar" aria-label="template" aria-hidden ><li class="rh-navigation-link-container" aria-template="true"><a class="rh-navigation-link-item" href="" title=""></a></li></ul> </div> </nav> </div> </div> </section> </div> </div> <div class="one-column"> <div class="dx-relative content-region">  <div class="rh-band--layout" data-rh-band-collapse="reduced" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><div class="rh-band-content" data-rh-layout="8 4 flex left" > <div class="rh-generic--component" data-rh-align="left" > <p>Las fotografías de Red Hat® captan la esencia de sus temas de manera elocuente y auténtica. Utilizamos las fotografías para reforzar nuestros mensajes y contextualizarlos. Todas las fotografías, independientemente de su tipo, tienen el mismo objetivo: contar una historia real, coherente y cautivadora. </p> <p>La fotografía es utilizada de la mejor manera cuando se busca resaltar la experiencia humana, un cliente, un partner o un empleado específico, o cuando se necesita representar visualmente un concepto abstracto para una tecnología o un sector.</p> </div> </div></section></div> </div>  <div class="rh-band--layout" data-rh-unique-id="9601971" data-rh-background-align="center-center" data-rh-band-collapse="no-padding" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><div class="rh-band-content" data-rh-layout="4 4 4 flex left vtop" >  <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-01-100.jpg" alt="Customer portrait photo" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-02-100.jpg" alt="Custom stock photo" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-03-100.jpg" alt="Purchased stock photo" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-04-100.jpg" alt="Red Hat event photo" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-05-100.jpg" alt="Red Hat custom stock photo" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-06-100.jpg" alt="Red Hat photojournalism photo" loading="lazy" > </div> </a> </div> </div> </div> </div> </div></section></div> </div>  <div class="rh-band--layout" data-rh-band-collapse="reduced" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><div class="rh-band-content" data-rh-layout="7 5 flex left" > <div class="rh-generic--component" data-rh-align="left" > <div class="rc-cta-secondary"><a href="https://drive.google.com/drive/folders/1Ju4hRf5GXamJl57jKREoTlcmGQzJ_GMp?usp=sharing" target="_blank">Acceda a la biblioteca de fotografías de Red Hat</a></div> </div> </div></section></div> </div>  <div class="rh-band--layout" data-rh-band-collapse="no-padding-bottom" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><header class="rh-band-header" data-rh-layout="only8" data-rh-theme="">  <div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Atributos de una foto de Red Hat</h2> </div> </header><div class="rh-band-content" data-rh-layout="8 4 flex left" > <div class="rh-generic--component" data-rh-align="left" > <p>Con nuestras fotografías, buscamos fomentar la apertura, la autenticidad, la utilidad y la valentía. Para lograrlo, utilizamos imágenes que reflejen confianza y realismo, las cuales deben elegirse con mucho cuidado. Tome y elija fotografías que sean fieles a la personalidad de Red Hat asegurándose de que la fotografía cumpla lo siguiente:</p> </div> </div></section></div> </div>  <div class="rh-band--layout" data-rh-unique-id="9602081" data-rh-background-align="center-center" data-rh-band-collapse="reduced" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><div class="rh-band-content" data-rh-layout="8 4 flex left vtop" >  <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Attributes-01-100.jpg" alt="Red Hat photo that reflects brand attributes" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> Capta la esencia del tema de una manera elocuente y auténtica.</p> <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> <span style="font-family: var(--pfe-theme--font-family,">Capta la vida tal y como es para nuestros empleados, clientes y partners.</span></p> <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> Está compuesta correctamente. </p> <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> <span style="font-family: var(--pfe-theme--font-family,">Tiene un equilibrio de color adecuado.</span></p> <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> No está demasiado estilizada y no tiene gráficos superpuestos.</p> <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> <span style="font-family: var(--pfe-theme--font-family,">No representa estereotipos.</span></p> <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> Mantiene una perspectiva global.</p> <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> Presenta una ambientación que es auténtica para la historia y el tema de la imagen.</p> </div> </div> </div> </div></section></div> </div>  <div class="rh-band--layout" data-rh-unique-id="9602131" data-rh-background-align="center-center" data-rh-band-collapse="no-padding-top" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><div class="rh-band-content" data-rh-layout="6 6 flex left vtop" >  <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Attributes-03-100.jpg" alt="Red Hat photo with a person as the subject" loading="lazy" > </div> </a> </div> </div>  <div class="rh-generic--component" data-rh-align="left" > <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> Presenta un modelo o un representante de Red Hat que retrata a nuestros empleados y la cultura de la empresa con precisión.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Attributes-02-100.jpg" alt="Red Hat photo with a person focused on an activity" loading="lazy" > </div> </a> </div> </div>  <div class="rh-generic--component" data-rh-align="left" > <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/BrandStandards-Red_Hat-Product_Icons-CHECK.svg" alt="a green check icon" loading="lazy"> Se centra en una actividad si una persona aparece en la foto pero no es el tema de la foto.</p> </div> </div> </div> </div></section></div> </div>  <div class="rh-band--layout" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><header class="rh-band-header" data-rh-layout="only8" data-rh-theme="">  <div class="rh-band-header--component" data-rh-align=left ><h3 class="rh-band-header-subsection-headline" >Tipos de fotografía</h3><div class="rh-band-header-summary"><p>Necesitaremos diferentes tipos de fotografías según lo que queramos lograr: crear anuncios emotivos, promocionar nuestra marca en un comunicado de prensa o generar entusiasmo en torno a un evento futuro. En esos casos, podremos usar fotografías de eventos, retratos, fotorreportajes, fotografías de stock y fotografías de empleados.</p></div> </div> </header><div class="rh-band-content" data-rh-layout="stacked" > <pfe-content-set class="rh-content-set--layout" tab-history variant="wind" vertical>  <h4 pfe-content-set--header class="rh-content-set-group--header" id="eventos">Eventos</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" >   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Purchased-stock%20copy-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>Fotografías de eventos</strong></p> <p>Este tipo de fotografías deben coincidir con los colores y el tono del evento. En términos generales, aproveche la luz del lugar y realice correcciones y cambios de color menores si fuera necesario.</p> <p>Cuando tomamos fotografías en un evento, es fundamental hacer planos generales que permitan apreciar todo el entorno, como el salón de exposiciones del evento Red Hat Summit.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Events-02-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>Fotografía de los asistentes</strong></p> <p>Es importante tomar fotografías de planos más cercanos para mostrar a los asistentes mientras interactúan y participan en un evento.</p> </div> </div> </div> </div>  <h4 pfe-content-set--header class="rh-content-set-group--header" id="retratos">Retratos</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" >   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Portraits-01-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>Primer plano de los empleados</strong></p> <p>Los retratos de los empleados se toman en un estudio con un fondo sólido y una iluminación adecuada que destaque a la persona y no al entorno.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Portraits-02-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>Fotografía de los clientes</strong></p> <p>Fotografiamos a nuestros clientes en sus propios lugares de trabajo para captar las personalidades y aportar realismo a sus historias. </p> </div> </div> </div> </div>  <h4 pfe-content-set--header class="rh-content-set-group--header" id="fotorreportajes">Fotorreportajes</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" >   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Photojournalism-01-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>Historias de los clientes</strong></p> <p>Estas fotografías muestran el proceso de adopción de nuestras tecnologías por parte de los clientes y, por lo general, reflejan un cambio en la cultura de sus empresas. Queremos documentar cómo es la vida de nuestros clientes en sus entornos cotidianos.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Photojournalism-02-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>La vida en Red Hat</strong></p> <p>Estas fotografías documentan un momento en el tiempo utilizando la mayor cantidad de luz disponible. Pueden mostrar a nuestros empleados en el trabajo, documentando sus funciones diarias en Red Hat o su trabajo voluntario. </p> </div> </div> </div> </div>  <h4 pfe-content-set--header class="rh-content-set-group--header" id="stock">Stock</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" >   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Purchased-stock-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>Fotografías adquiridas</strong></p> <p>Las fotografías de stock se adquieren a través de agencias de fotografía de stock. Busque fotos libres de derechos de autor sin restricciones de licencia que no incluyan personas como tema de la foto y asegúrese de saber lo que está comprando.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-CC-stock-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>Fotografías de Creative Commons </strong><br> A diferencia de las imágenes de stock, las de CC se pueden usar libremente. Los fotógrafos pueden elegir entre varios tipos de licencias CC que les permiten controlar el uso de su material fotográfico. En el material de Red Hat, puede usar imágenes con licencia CC0 o CC-BY, siempre que cumpla con los términos correspondientes.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Custom-stock-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>Stock personalizado</strong><br> Las fotografías de stock personalizadas son específicas de Red Hat y muestran a un representante de Red Hat, un cliente o un partner (o un modelo que los represente a ellos y a la cultura de nuestra empresa con precisión). En una fotografía personalizada pueden aparecer nuestros clientes utilizando la tecnología de Red Hat; o bien, se puede hacer hincapié en las calcomanías o los productos promocionales de la marca.</p> </div> </div> </div> </div>  <h4 pfe-content-set--header class="rh-content-set-group--header" id="empleado">Empleado</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" >   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Associate-100.jpg" loading="lazy" > </div> </a> </div> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <div class="rh-generic--component" data-rh-align="left" > <p><strong>Fotografía de los empleados</strong></p> <p>Cuando se trata de fotografías auténticas en Red Hat, las mejores fotos suelen provenir de nuestros empleados. Cuando tome fotografías para enviarlas a The Show o al equipo creativo y encargado de la marca, tenga en cuenta estos lineamientos para asegurarse de que las fotografías sean de alta calidad y sencillas de usar para el equipo.</p> <div class="rc-cta-secondary"><a href="https://docs.google.com/presentation/d/1Ls0B5HDmRdW5Ug9DUilUKSHfgxrOjRueLsgxiJD5t14/edit?usp=sharing">Lineamientos de fotografía de los empleados</a></div> </div> </div> </div> </div> </pfe-content-set> </div></section></div> </div>  <div class="rh-band--layout" data-rh-unique-id="9602891" data-rh-background-align="center-center" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><header class="rh-band-header" data-rh-layout="only8" data-rh-theme="">  <div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Uso de la fotografía en Red Hat</h2> </div> </header><div class="rh-band-content" data-rh-layout="6 6 flex left vtop" >  <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-In_use-01-100.jpg" loading="lazy" > </div> </a> </div> </div>  <div class="rh-generic--component" data-rh-align="left" > <p>La fotografía suele aparecer en los encabezados web y en las tarjetas de redhat.com para agregar un elemento humano a nuestros productos y ofertas.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="left" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-In_use-02-100.jpg" loading="lazy" > </div> </a> </div> </div>  <div class="rh-generic--component" data-rh-align="left" > <p>La fotografía funciona bien en presentaciones cuando destacamos la experiencia de un cliente, un partner, un empleado o un sector.</p> </div> </div> </div> </div></section></div> </div>  <div class="rh-band--layout" data-rh-unique-id="9602961" data-rh-background-align="center-center" data-rh-band-collapse="no-padding" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><div class="rh-band-content" data-rh-layout="3 3 3 3 flex left vtop" >  <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-This-1-100.jpg" loading="lazy" > </div> </a> </div> </div>  <div class="rh-generic--component" data-rh-align="left" > <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" title="This" loading="lazy"> </p> <p>Utilice fotografías que sean auténticas y fieles a la personalidad de Red Hat.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Not_this-1-100.jpg" loading="lazy" > </div> </a> </div> </div>  <div class="rh-generic--component" data-rh-align="left" > <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis.svg" alt="Do not do this" title="Do not do this"> </p> <p>No utilice fotografías que parezcan muy preparadas.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-This-2-100.jpg" loading="lazy" > </div> </a> </div> </div>  <div class="rh-generic--component" data-rh-align="left" > <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" title="This" loading="lazy"> </p> <p>Utilice fotografías que no tengan superposiciones ni elementos gráficos adicionales.</p> </div> </div> </div>   <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" >  <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <a class="rh-image-embed-link" href="/en"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Not_this-2-100.jpg" loading="lazy" > </div> </a> </div> </div>  <div class="rh-generic--component" data-rh-align="left" > <p> <img class="media-element file-wysiwyg" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis.svg" alt="Do not do this" title="Do not do this"> </p> <p>No superponga ni agregue elementos adicionales a las fotografías de Red Hat.</p> </div> </div> </div> </div></section></div> </div>  <div class="rh-band--layout" data-rh-unique-id="9603021" data-rh-background-align="center-center" data-rh-band-collapse="double" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" data-rh-background="white" ><section class="rh-band-main" data-rh-layout="stacked" ><div class="rh-band-content" data-rh-layout="stacked center" >  <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" >  <header class="rh-standard-header--component" data-rh-align=center > <div class="rh-standard-header-container"> <h3 class="rh-standard-header-headline-small" >Tomar fotografías en Red Hat</h3> </div> </header>  <div class="rh-generic--component" data-rh-align="center" > <p>¿Busca más lineamientos técnicos sobre cómo tomar fotografías para Red Hat?<br> Llegó al lugar correcto.</p> </div> </div> <div class="rh-group-footer" >  <span class="rh-cta--component" data-rh-align="center" 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