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class="post-title"><a href="https://www.criteo.com/de/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts/">Den entscheidenden Schritt voraus: Was die Criteo-Experten für das Werbejahr 2024 vorhersagen</a></h2> </article> </div><!-- .col-lg-3 --> </div> <div id="blog-categories-latest" class="row"> <div id="bcl-menu-wrapper" class="col-12 col-lg-3"> <div id="bcl-menu"> <div class="index-0 bcl-menu-item first active"> <div class="bcl-menu-item-link" data-cat="ad-tech">AdTech</div> </div> <div class="index-1 bcl-menu-item"> <div class="bcl-menu-item-link" data-cat="commerce-media">Commerce Media</div> </div> <div class="index-2 bcl-menu-item"> <div class="bcl-menu-item-link" data-cat="addressability">Adressierbarkeit</div> </div> <div class="index-3 bcl-menu-item"> <div class="bcl-menu-item-link" data-cat="monetization">Monetarisierung</div> </div> <div class="index-4 bcl-menu-item"> <div class="bcl-menu-item-link" data-cat="trends-insights">Trends &amp; Insights</div> </div> <div class="index-5 bcl-menu-item last"> <div class="bcl-menu-item-link" data-cat="criteo-updates">Criteo-Updates</div> </div> </div> </div> <div id="bcl-content" class="col-12 col-lg-9"> <div class="row"> <div class="index-0 bcl-block col-12 first active" data-cat="ad-tech"> <div class="row"> <div class="col-12 bcl-block-header mb-stack-8"> <div class="cat-name">AdTech</div> <a class="view-cat-link" href="https://www.criteo.com/de/blog/category/ad-tech/">Alle anzeigen<span class="arrow-2023"></span></a> </div> <div class="col-12 bcl-block-post first"> <article class="post-20610 post type-post status-publish format-standard has-post-thumbnail category-ad-tech criteo-business-agency criteo-business-enterprise criteo-business-small-and-medium criteo-business-retail-media criteo-solution-contextual-advertising criteo-solution-dynamic-retargeting criteo-solution-customer-retention criteo-solution-customer-acquisition criteo-solution-retail-media criteo-solution-supply-solutions criteo-solution-video-advertising criteo-solution-audiences criteo-platform-commerce-growth criteo-platform-commerce-max criteo-technology-dynamic-creative-optimization criteo-technology-product-recommendations criteo-topic-commerce-media criteo-topic-first-party-data"> <div class="row"> <div class="col-12 col-lg-8"> <a href="https://www.criteo.com/de/blog/creative-ad-formate-mit-denen-ihr-eure-kundschaft-erweitert/" class="post-thumbnail mb-stack-5" style="background-image: url('https://www.criteo.com/de/wp-content/uploads/sites/3/2023/09/austin-distel-TluMvvrZ57g-unsplash-scaled-768x490.jpg')"></a> </div> <div class="col-12 col-lg-4"> <h2 class="post-title"><a href="https://www.criteo.com/de/blog/creative-ad-formate-mit-denen-ihr-eure-kundschaft-erweitert/">Creative Ad-Formate, mit denen ihr eure Kundschaft erweitert</a></h2> <div class="post-excerpt">Erkundet die Creative-Formate, die die Wirkung eurer Kampagnen optimal verstärken und gleichzeitig eure Brand Story überzeugend vermitteln.</div> </div> </article> </div> <div class="col-12 col-lg-4 bcl-block-post"> <article class="post-20410 post type-post status-publish format-standard has-post-thumbnail category-ad-tech criteo-topic-commerce-media"> <a href="https://www.criteo.com/de/blog/4-gruende-warum-ihr-ausserhalb-der-walled-gardens-werben-solltet/" class="post-thumbnail mb-stack-5" style="background-image: url('https://www.criteo.com/de/wp-content/uploads/sites/3/2023/06/Screen-Shot-2023-05-22-at-8.36.12-AM-768x482.png')"></a> <h2 class="post-title"><a href="https://www.criteo.com/de/blog/4-gruende-warum-ihr-ausserhalb-der-walled-gardens-werben-solltet/">4 Gründe, warum ihr außerhalb der Walled Gardens werben solltet</a></h2> </article> </div> <div class="col-12 col-lg-4 bcl-block-post"> <article class="post-19896 post type-post status-publish format-standard has-post-thumbnail category-ad-tech criteo-topic-commerce-media"> <a 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class="row"> <div class="col-12 col-lg-8"> <a href="https://www.criteo.com/de/blog/so-meistert-ihr-die-3-groessten-herausforderungen-im-commerce-2023/" class="post-thumbnail mb-stack-5" style="background-image: url('https://www.criteo.com/de/wp-content/uploads/sites/3/2023/09/DE-commerce-2023-blog-min-768x512.jpg')"></a> </div> <div class="col-12 col-lg-4"> <h2 class="post-title"><a href="https://www.criteo.com/de/blog/so-meistert-ihr-die-3-groessten-herausforderungen-im-commerce-2023/">So meistert ihr die 3 größten Herausforderungen im Commerce 2023</a></h2> <div class="post-excerpt">Erfahrt, wie ihr von Retail Media, Data Driven Advertising und der übergreifenden Commerce Media-Chance profitiert.</div> </div> </article> </div> <div class="col-12 col-lg-4 bcl-block-post"> <article class="post-19394 post type-post status-publish format-standard has-post-thumbnail category-commerce-media criteo-topic-data-and-trends"> <a 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href="https://www.criteo.com/de/blog/the-state-of-addressability-our-strategy-for-2024/">Zum Stand der Adressierbarkeit: Unsere Strategie für 2024</a></h2> <div class="post-excerpt">Wir bereiten uns intensiv auf die Zukunft der Adressierbarkeit vor. Unser CPO, Todd Parsons, erläutert hierzu die mehrgleisige Strategie von Criteo.</div> </div> </article> </div> <div class="col-12 col-lg-4 bcl-block-post"> <article class="post-20549 post type-post status-publish format-standard has-post-thumbnail category-addressability criteo-solution-contextual-advertising criteo-solution-dynamic-retargeting criteo-solution-customer-retention criteo-solution-customer-acquisition criteo-solution-audiences criteo-platform-commerce-growth criteo-technology-ai-engine criteo-technology-curation criteo-technology-dynamic-creative-optimization criteo-technology-predictive-bidding criteo-technology-product-recommendations criteo-technology-shopper-graph criteo-topic-addressability criteo-topic-ad-tech criteo-topic-commerce-media criteo-topic-executive-content criteo-topic-privacy criteo-topic-first-party-data criteo-topic-company-updates"> <a href="https://www.criteo.com/de/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know/" 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href="https://www.criteo.com/de/blog/drei-wege-um-fuer-die-commerce-zukunft-vorbereitet-zu-sein/">Drei Wege, um für die Commerce-Zukunft vorbereitet zu sein</a></h2> </article> </div> <div class="col-12 col-lg-4 bcl-block-post"> <article class="post-18033 post type-post status-publish format-standard has-post-thumbnail category-addressability"> <a href="https://www.criteo.com/de/blog/five-addressability-misconceptions-in-advertising-today/" class="post-thumbnail mb-stack-5" style="background-image: url('https://www.criteo.com/de/wp-content/uploads/sites/3/2021/11/pexels-mentatdgt-1569076-scaled.jpg')"></a> <h2 class="post-title"><a href="https://www.criteo.com/de/blog/five-addressability-misconceptions-in-advertising-today/">Adressierbarkeit: 5 Missverständnisse in der Werbung von heute</a></h2> </article> </div> </div> </div> <div class="index-3 bcl-block col-12" data-cat="monetization"> <div class="row"> <div class="col-12 bcl-block-header mb-stack-8"> <div 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class="post-excerpt">Wir stellen euch vor, wie Publisher ihre First-Party Daten in neue Einnahmequellen verwandeln und damit ihre Renditen steigern können.</div> </div> </article> </div> <div class="col-12 col-lg-4 bcl-block-post"> <article class="post-19407 post type-post status-publish format-standard has-post-thumbnail category-monetization"> <a href="https://www.criteo.com/de/blog/wie-retail-cmos-als-chief-monetisation-officers-einen-neuen-kurs-einschlagen/" class="post-thumbnail mb-stack-5" style="background-image: url('https://www.criteo.com/de/wp-content/uploads/sites/3/2019/01/mobile-shopping-e1547032753925.jpg')"></a> <h2 class="post-title"><a href="https://www.criteo.com/de/blog/wie-retail-cmos-als-chief-monetisation-officers-einen-neuen-kurs-einschlagen/">Wie Retail-CMOs als „Chief Monetisation Officers“ einen neuen Kurs einschlagen</a></h2> </article> </div> <div class="col-12 col-lg-4 bcl-block-post"> <article class="post-19129 post type-post status-publish format-standard has-post-thumbnail category-ad-tech category-monetization"> <a href="https://www.criteo.com/de/blog/der-fintech-boom-und-wie-digitale-werbung-hier-tempo-macht/" class="post-thumbnail mb-stack-5" style="background-image: url('https://www.criteo.com/de/wp-content/uploads/sites/3/2022/07/EN-rise-of-fintech-min-768x513.jpg')"></a> <h2 class="post-title"><a href="https://www.criteo.com/de/blog/der-fintech-boom-und-wie-digitale-werbung-hier-tempo-macht/">Der FinTech-Boom und wie digitale Werbung hier Tempo macht</a></h2> </article> </div> </div> </div> <div class="index-4 bcl-block col-12" data-cat="trends-insights"> <div class="row"> <div class="col-12 bcl-block-header mb-stack-8"> <div class="cat-name">Trends &amp; Insights</div> <a class="view-cat-link" href="https://www.criteo.com/de/blog/category/trends-insights/">Alle anzeigen<span class="arrow-2023"></span></a> </div> <div class="col-12 bcl-block-post first"> <article class="post-20864 post type-post status-publish format-standard has-post-thumbnail category-trends-insights criteo-business-agency criteo-business-enterprise criteo-business-small-and-medium criteo-business-publisher criteo-business-retail-media criteo-platform-commerce-growth criteo-topic-black-friday criteo-topic-data-and-trends criteo-topic-holiday-festive-season"> <div class="row"> <div class="col-12 col-lg-8"> <a href="https://www.criteo.com/de/blog/cyber-6-2023-this-is-how-people-shopped-online-for-black-friday-in-germany/" class="post-thumbnail mb-stack-5" style="background-image: url('https://www.criteo.com/de/wp-content/uploads/sites/3/2023/12/DE-cyber-6-black-friday-blog-min-768x422.png')"></a> </div> <div class="col-12 col-lg-4"> <h2 class="post-title"><a href="https://www.criteo.com/de/blog/cyber-6-2023-this-is-how-people-shopped-online-for-black-friday-in-germany/">Cyber 6 2023: So wurde in Deutschland zum Black Friday online geshoppt</a></h2> <div class="post-excerpt">Die Erwartungen der Online-Händler zum Black Friday 2023 waren 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