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class="vector-toc-numb">3.1</span> <span>China</span> </div> </a> <ul id="toc-China-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" 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class="firstHeading mw-first-heading"><span class="mw-page-title-main">Trade dress</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. 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<div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Characteristics of visual appearance of a product</div> <style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output 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.sidebar-below{border-top:1px solid #aaa;border-bottom:1px solid #aaa}.mw-parser-output .sidebar-navbar{text-align:right;font-size:115%;padding:0 0.4em 0.4em}.mw-parser-output .sidebar-list-title{padding:0 0.4em;text-align:left;font-weight:bold;line-height:1.6em;font-size:105%}.mw-parser-output .sidebar-list-title-c{padding:0 0.4em;text-align:center;margin:0 3.3em}@media(max-width:640px){body.mediawiki .mw-parser-output .sidebar{width:100%!important;clear:both;float:none!important;margin-left:0!important;margin-right:0!important}}body.skin--responsive .mw-parser-output .sidebar a>img{max-width:none!important}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-list-title,html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle{background:transparent!important}html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle a{color:var(--color-progressive)!important}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-list-title,html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle{background:transparent!important}html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle a{color:var(--color-progressive)!important}}@media print{body.ns-0 .mw-parser-output .sidebar{display:none!important}}</style><table class="sidebar nomobile nowraplinks hlist"><tbody><tr><th class="sidebar-title"><a href="/wiki/Intellectual_property" title="Intellectual property">Intellectual property</a></th></tr><tr><td class="sidebar-image"><span class="skin-invert-image" typeof="mw:File"><a href="/wiki/File:Intellectual_property_Noun_project.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Intellectual_property_Noun_project.svg/150px-Intellectual_property_Noun_project.svg.png" decoding="async" width="150" height="150" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Intellectual_property_Noun_project.svg/225px-Intellectual_property_Noun_project.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Intellectual_property_Noun_project.svg/300px-Intellectual_property_Noun_project.svg.png 2x" data-file-width="100" data-file-height="100" /></a></span></td></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Authors%27_rights" title="Authors' rights">Authors' rights</a></li> <li><a href="/wiki/Copyleft" title="Copyleft">Copyleft</a></li> <li><a href="/wiki/Copyright" title="Copyright">Copyright</a></li> <li><a href="/wiki/Database_right" title="Database right">Database right</a></li> <li><a href="/wiki/Farmers%27_rights" class="mw-redirect" title="Farmers' rights">Farmers' rights</a></li> <li><a href="/wiki/Geographical_indication" title="Geographical indication">Geographical indication</a></li> <li><a href="/wiki/Indigenous_intellectual_property" title="Indigenous intellectual property">Indigenous intellectual property</a></li> <li><a href="/wiki/Industrial_design_right" title="Industrial design right">Industrial design right</a></li> <li><a href="/wiki/Integrated_circuit_layout_design_protection" title="Integrated circuit layout design protection">Integrated circuit layout design protection</a></li> <li><a href="/wiki/Moral_rights" title="Moral rights">Moral rights</a></li> <li><a href="/wiki/Patent" title="Patent">Patent</a></li> <li><a href="/wiki/United_Nations_Declaration_on_the_Rights_of_Peasants" title="United Nations Declaration on the Rights of Peasants">Peasants' rights</a></li> <li><a href="/wiki/Plant_breeders%27_rights" title="Plant breeders' rights">Plant breeders' rights</a></li> <li><a href="/wiki/Plant_genetic_resources" title="Plant genetic resources">Plant genetic resources</a></li> <li><a href="/wiki/Related_rights" title="Related rights">Related rights</a></li> <li><a href="/wiki/Supplementary_protection_certificate" title="Supplementary protection certificate">Supplementary protection certificate</a></li> <li><a class="mw-selflink selflink">Trade dress</a></li> <li><a href="/wiki/Trade_secret" title="Trade secret">Trade secret</a></li> <li><a href="/wiki/Trademark" title="Trademark">Trademark</a></li> <li><a href="/wiki/Utility_model" title="Utility model">Utility model</a></li></ul></td> </tr><tr><th class="sidebar-heading"> Related topics</th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Abandonware" title="Abandonware">Abandonware</a></li> <li><a href="/wiki/Artificial_intelligence_and_copyright" title="Artificial intelligence and copyright">Artificial intelligence and copyright</a></li> <li><a href="/wiki/Brand_protection" title="Brand protection">Brand protection</a></li> <li><a href="/wiki/Copyright_abolition" title="Copyright abolition">Copyright abolition</a></li> <li><a href="/wiki/Copyright_troll" title="Copyright troll">Copyright troll</a></li> <li><a href="/wiki/Criticism_of_copyright" title="Criticism of copyright">Criticism of copyright</a></li> <li><a href="/wiki/Bioprospecting" title="Bioprospecting">Bioprospecting</a> <ul><li><a href="/wiki/Biopiracy" title="Biopiracy">Biopiracy</a></li></ul></li> <li><a href="/wiki/Idea%E2%80%93expression_distinction" title="Idea–expression distinction">Idea–expression distinction</a></li> <li><a href="/wiki/Limitations_and_exceptions_to_copyright" title="Limitations and exceptions to copyright">Limitations and exceptions to copyright</a> <ul><li><a href="/wiki/Fair_dealing" title="Fair dealing">Fair dealing</a></li> <li><a href="/wiki/Fair_use" title="Fair use">Fair use</a></li> <li><a href="/wiki/Paraphrasing_of_copyrighted_material" title="Paraphrasing of copyrighted material">Paraphrasing</a></li> <li><a href="/wiki/Right_to_quote" title="Right to quote">Right to quote</a></li></ul></li> <li><a href="/wiki/Orphan_work" title="Orphan work">Orphan work</a></li> <li><a href="/wiki/Patent_troll" title="Patent troll">Patent troll</a></li> <li><a href="/wiki/Pirate_Party" title="Pirate Party">Pirate Party</a></li> <li><a href="/wiki/Public_domain" title="Public domain">Public domain</a></li> <li><a href="/wiki/Outline_of_intellectual_property" title="Outline of intellectual property">Outline of intellectual property</a> <ul><li><a href="/wiki/Outline_of_patents" title="Outline of patents">Outline of patents</a></li></ul></li></ul> <hr /> <i>Higher categories:</i><br /><a href="/wiki/Property" title="Property">Property</a> and <a href="/wiki/Property_law" title="Property law">Property law</a></td> </tr><tr><td class="sidebar-navbar"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Intellectual_property" title="Template:Intellectual property"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Intellectual_property" title="Template talk:Intellectual property"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Intellectual_property" title="Special:EditPage/Template:Intellectual property"><abbr title="Edit this template">e</abbr></a></li></ul></div></td></tr></tbody></table> <p><b>Trade dress</b> is the characteristics of the visual appearance of a product or its packaging (or even the design of a building) that signify the source of the product to consumers.<sup id="cite_ref-:1_1-0" class="reference"><a href="#cite_note-:1-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Trade dress is an aspect of <a href="/wiki/Trademark_law" class="mw-redirect" title="Trademark law">trademark law</a>, which is a form of <a href="/wiki/Intellectual_property" title="Intellectual property">intellectual property</a> protection law. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Overview">Overview</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=1" title="Edit section: Overview"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Trade dress is an extension of trademark protection to "[t]he design and shape of the materials in which a product is packaged, [primarily]. 'Product configuration,' the design and shape of the product itself, may also be considered a form of trade dress."<sup id="cite_ref-:0_2-0" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>Product configuration applies particularly to situations where the product can be seen within the packaging (e.g. a toy car sold in packaging that operates as a shadow box for commercial display within—the collective look it creates is trade dress), or where the packaging is part of the product (e.g. the bottle of a soft drink, along with its visible contents, are trade dress, though the bottle is actually part of the product that retains its value to the consumer for as long as its contents last). </p><p>Like all intellectual property law other than patent law, trade dress and other trademark elements are subject to the bar on functional features (e.g. a handle cannot be protected, though it may contain trade dress features that can prevent exact replicas of a particular trade dress handle). It is a question of which elements of the packaging are intrinsic to the basic function of the packaging. </p><p>In the United States, the <a href="/wiki/Lanham_Act" title="Lanham Act">Lanham Act</a> protects trade dress if it serves the same source-identifying function as a trademark. It is possible to register trade dress as a trademark, but for practical reasons most trade dress and product configurations are protected without registration under <span class="plainlinksneverexpand"><a href="/wiki/Title_15_of_the_United_States_Code" title="Title 15 of the United States Code">15 U.S.C.</a> <a rel="nofollow" class="external text" href="https://www.law.cornell.edu/uscode/text/15/1125#a">§ 1125(a)</a></span>.<sup id="cite_ref-:0_2-1" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="By_country">By country</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=2" title="Edit section: By country"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="United_Kingdom">United Kingdom</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=3" title="Edit section: United Kingdom"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Passing_off" title="Passing off">Passing off</a></div> <p>Trade dress can be protected as getup under the law of <a href="/wiki/Passing_off" title="Passing off">passing off</a> in the UK. Passing off is a common law remedy for protecting an unregistered <a href="/wiki/Trade_mark" class="mw-redirect" title="Trade mark">trade mark</a>.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Getup, packaging, business strategy, marketing techniques, advertisement themes etc. can also be protected under passing off. </p> <div class="mw-heading mw-heading3"><h3 id="United_States">United States</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=4" title="Edit section: United States"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Trade dress protection is intended to protect consumers from packaging or appearance of products that are designed to imitate other products; to prevent a consumer from buying one product under the belief that it is another.<sup id="cite_ref-:1_1-1" class="reference"><a href="#cite_note-:1-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> For example, the shape, color, and arrangement of the materials of a children's line of clothing can be protectable trade dress (though, the design of the garments themselves is not protected),<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> as can the design of a magazine cover,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> the appearance and décor of a chain of Mexican-style restaurants,<sup id="cite_ref-twopesos_6-0" class="reference"><a href="#cite_note-twopesos-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> and a method of displaying wine bottles in a wine shop.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Statutory_source">Statutory source</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=5" title="Edit section: Statutory source"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Trademark law is not explicitly mentioned in the Constitution of the United States (as opposed to patent and copyright protection law); as such, trademark law—and thus, trade dress—is enforced on the state level in addition to the federal level. </p><p>In the U.S., like <a href="/wiki/Trademark" title="Trademark">trademarks</a>, a product's trade dress is legally protected by the <a href="/wiki/Lanham_Act" title="Lanham Act">Lanham Act</a>, the federal statute which regulates trademarks and trade dress.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Under section 43(a) of the Lanham Act, a product's trade dress can be protected without formal registration with the <a href="/wiki/United_States_Patent_and_Trademark_Office" title="United States Patent and Trademark Office">United States Patent and Trademark Office</a> (USPTO).<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> In part, section 43(a) states the following: </p> <blockquote><p>Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which<link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /></p><div class="plainlist"><ul><li style="margin-left: 3em;text-indent:-1.5em">(A) is likely to cause confusion, or to cause mistake, or to deceive ... as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, or</li><li style="margin-left: 3em;text-indent:-1.5em">(B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person's goods, services, or commercial activities,</li></ul></div><p> shall be liable in a civil action by any person who believes that he or she is likely to be damaged by such an act.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup></p></blockquote> <p>This statute allows the owner of a particular trade dress ("container for goods") to sue an infringer (a person or entity who illegally copies that trade dress) for violating section 43(a) without registering that trade dress with any formal agency or system (unlike the registration and application requirements for enforcing other forms of intellectual property, such as patents). It is commonly seen as providing "federal common law" protection for trade dress (and trademarks).<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Formal_registration">Formal registration</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=6" title="Edit section: Formal registration"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Trade dress may be registered with the PTO in either the <a href="/wiki/Principal_Register" title="Principal Register">Principal Register</a> or the <a href="/wiki/Supplemental_Register" title="Supplemental Register">Supplemental Register</a>.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Although registration is not required for legal protection, registration offers several advantages. In the Principal Register, a registrant gains nationwide <a href="/w/index.php?title=Constructive_use&action=edit&redlink=1" class="new" title="Constructive use (page does not exist)">constructive use</a> and <a href="/wiki/Constructive_notice" title="Constructive notice">constructive notice</a>, which prevent others from using or registering that registrant's trade dress (without contesting the registration).<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> Further, a registrant in the Principal Register gains <a href="/w/index.php?title=Incontestable_status&action=edit&redlink=1" class="new" title="Incontestable status (page does not exist)">incontestable status</a> after five years, which eliminates many of the ways for another party to challenge the registration.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Registration under the Supplemental Register allows the registrant to protect its trade dress in foreign countries, although the protections are much more limited than protections under the Principal Register in the U.S.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Legal_requirements">Legal requirements</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=7" title="Edit section: Legal requirements"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>It can be difficult to obtain protection for trade dress, as applicants must prove that the design has secondary meaning to consumers and is then further limited by the functionality doctrine.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading5"><h5 id="Functionality">Functionality</h5><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=8" title="Edit section: Functionality"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>To gain registration in the Principal Register or common law protection under the Lanham Act, a trade dress must not be "functional". That is, the configuration of shapes, designs, colors, or materials that make up the trade dress in question must not serve a utility or function outside of creating recognition in the consumer's mind.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> For example, even though consumers associated a distinct spring design for wind resistant road signs with a particular company, the spring design was not protectable for trade dress purposes because the springs served the function of withstanding heavy wind conditions.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p><p>What is considered "functional" depends upon the specific product or thing sought to be protected.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> For example, the color red in a line of clothing may not be functional (and thus part of protectable trade dress) whereas the same color on a stop sign would be functional because the color red serves the function of putting drivers on alert (and thus would not be part of a protectable trade dress). </p> <div class="mw-heading mw-heading5"><h5 id="Distinctiveness">Distinctiveness</h5><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=9" title="Edit section: Distinctiveness"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>To gain registration in the Principal Register or common law protection under the Lanham Act, a trade dress must be "distinctive." This means that consumers perceive a particular trade dress as identifying a source of a product.<sup id="cite_ref-twopesos_6-1" class="reference"><a href="#cite_note-twopesos-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>Claimed trade dress in the product design—as opposed to product packaging—context can no longer be "inherently distinctive"; it must acquire distinctiveness through "secondary meaning".<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> Distinctiveness through secondary meaning means that although a trade dress is not distinctive on its face, the use of the trade dress in the market (the "goodwill" of the trade dress) has created an association between that trade dress and a source in the mind of the consumer. </p><p>Although the law is evolving, as it stands now, product packaging (including packaging in very general terms, such as a building's décor) may be inherently distinctive.<sup id="cite_ref-twopesos_6-2" class="reference"><a href="#cite_note-twopesos-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> However, product design, that is the design or shape of the product itself, may not be inherently distinctive, and must acquire secondary meaning. </p> <div class="mw-heading mw-heading4"><h4 id="Protection_for_electronic_interfaces_and_websites">Protection for electronic interfaces and websites</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=10" title="Edit section: Protection for electronic interfaces and websites"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Although the exact boundaries of protection are still uncertain, courts are beginning to allow trade dress protection for the overall "<a href="/wiki/Look_and_feel" title="Look and feel">look and feel</a>" of a website. In <i>Blue Nile, Inc. v. Ice.com, Inc.</i>, the plaintiff sued the defendant in the <a href="/wiki/United_States_District_Court_for_the_Western_District_of_Washington" title="United States District Court for the Western District of Washington">United States District Court for the Western District of Washington</a> for copying the overall "look and feel" of plaintiff's retail jewelry websites, including the design of plaintiff's search pages.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> Although the court ordered more factual development before it could rule definitively on the issue, the court did hold that it was possible for the look and feel of the websites to have trade dress protection if the plaintiff's copyright claims did not already cover those parts. In <i><a href="/wiki/SuicideGirls" title="SuicideGirls">SG Services</a>, Inc. v. God's Girls, Inc.</i>, the <a href="/wiki/United_States_District_Court_for_the_District_of_Oregon" title="United States District Court for the District of Oregon">United States District Court for the District of Oregon</a> denied trade dress protection for the plaintiff's website because the plaintiff did not demonstrate that the website was non-functional or distinctive.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> This case shows the court's willingness to consider trade dress protection for a website, even though the court did not find protection in this case. However, the <i>SG Services</i> court did not look at the overall "look and feel" of the website, but rather, at specific characteristics (such as color) of the website that the plaintiff claimed were infringed. </p><p>Although the future of trade dress protection for websites is still very unclear, much thought has been given to this area and it will likely continue to be actively developing area for courts and litigants.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Similar_concepts_in_other_countries">Similar concepts in other countries</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=11" title="Edit section: Similar concepts in other countries"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="China">China</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=12" title="Edit section: China"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Although Chinese law does not recognize a concept of trade dress, the <a href="/w/index.php?title=Anti-Unfair_Competition_Law&action=edit&redlink=1" class="new" title="Anti-Unfair Competition Law (page does not exist)">Anti-Unfair Competition Law</a> (反不正当竞争法) does protect the packaging, decoration, or appearance of a "well-known commodity"; this provision accomplishes something similar to trade dress protections.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=13" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Geschmacksmuster" title="Geschmacksmuster">Geschmacksmuster</a></li> <li><a href="/wiki/Trademark_infringement" title="Trademark infringement">Trademark infringement</a></li> <li><a href="/wiki/Fashion_design_copyright" title="Fashion design copyright">Fashion design copyright</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Trade_dress&action=edit&section=14" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-:1-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-:1_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:1_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFMergesMenellLemley2007" class="citation book cs1">Merges, Robert P.; 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Retrieved <span class="nowrap">12 September</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Google+Scholar&rft.atitle=Wal-Mart+Stores%2C+Inc.+v.+Samara+Brothers%2C+Inc.%2C+529+U.S.+205%2C+120+S.+Ct.+1339%2C+146+L.+Ed.+182%2C+54+USPQ2d+1065+%282000%29&rft_id=https%3A%2F%2Fscholar.google.com%2Fscholar_case%3Fcase%3D11551321958641509496&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrade+dress" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://scholar.google.com/scholar_case?case=16544665442853652360">"<i>Blue Nile, Inc. v. Ice.com, Inc.</i>, 478 F. Supp. 2d 1240 (W.D. Wash., 2007)"</a>. <i>Google Scholar</i><span class="reference-accessdate">. Retrieved <span class="nowrap">12 September</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Google+Scholar&rft.atitle=Blue+Nile%2C+Inc.+v.+Ice.com%2C+Inc.%2C+478+F.+Supp.+2d+1240+%28W.D.+Wash.%2C+2007%29&rft_id=https%3A%2F%2Fscholar.google.com%2Fscholar_case%3Fcase%3D16544665442853652360&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrade+dress" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20100705111818/http://www.websupp.org/data/DOR/3:05-cv-01526-28-DOR.pdf">"<i>SG Serv., Inc. v. God's Girls, Inc.</i>, non-reported case, 2007 WL 2315437 (C.D. Cal. 2007)"</a> <span class="cs1-format">(PDF)</span>. <i>WebsUpp</i>. Archived from <a rel="nofollow" class="external text" href="http://www.websupp.org/data/DOR/3:05-cv-01526-28-DOR.pdf">the original</a> <span class="cs1-format">(PDF)</span> on 5 July 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">12 September</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=WebsUpp&rft.atitle=SG+Serv.%2C+Inc.+v.+God%27s+Girls%2C+Inc.%2C+non-reported+case%2C+2007+WL+2315437+%28C.D.+Cal.+2007%29&rft_id=http%3A%2F%2Fwww.websupp.org%2Fdata%2FDOR%2F3%3A05-cv-01526-28-DOR.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrade+dress" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNguyen2001" class="citation journal cs1">Nguyen, Xuan-Thao N. (2001). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20090325123737/https://www.wcl.american.edu/journal/lawrev/49/vol49-6_nguyen.pdf?rd=1">"Should it be a Free for All? The Challenge of Extending Trade Dress Protection to the Look and Feel of Web Sites in the Evolving Internet"</a> <span class="cs1-format">(PDF)</span>. <i>American University Law Review</i>. <b>49</b> (6): <span class="nowrap">1233–</span>1277. Archived from <a rel="nofollow" class="external text" href="http://www.wcl.american.edu/journal/lawrev/49/vol49-6_nguyen.pdf?rd=1">the original</a> <span class="cs1-format">(PDF)</span> on 2009-03-25.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=American+University+Law+Review&rft.atitle=Should+it+be+a+Free+for+All%3F+The+Challenge+of+Extending+Trade+Dress+Protection+to+the+Look+and+Feel+of+Web+Sites+in+the+Evolving+Internet&rft.volume=49&rft.issue=6&rft.pages=%3Cspan+class%3D%22nowrap%22%3E1233-%3C%2Fspan%3E1277&rft.date=2001&rft.aulast=Nguyen&rft.aufirst=Xuan-Thao+N.&rft_id=http%3A%2F%2Fwww.wcl.american.edu%2Fjournal%2Flawrev%2F49%2Fvol49-6_nguyen.pdf%3Frd%3D1&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrade+dress" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text">Scott D. Locke, Trade Dress in the Age of E-Commerce: The Challenge of Protecting the "Look and Feel" of Websites and Mobile Apps, 27 Alb. L.J. Sci. & Tech. 213 (2017). <a rel="nofollow" class="external free" href="http://www.albanylawjournal.org/archives/pages/article-information.aspx?volume=27&issue=3&page=213">http://www.albanylawjournal.org/archives/pages/article-information.aspx?volume=27&issue=3&page=213</a></span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation journal cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://oversea.cnki.net/KCMS/detail/detail.aspx?dbcode=CJFD&dbname=CJFD2013&filename=ZSCQ201307010">"Reconstruction on the "Well-known" Element of Trade Dress Protection in China"</a>. <i>Intellectual Property</i> (in Chinese). <b>2013</b> (7): <span class="nowrap">54–</span>58<span class="reference-accessdate">. Retrieved <span class="nowrap">30 March</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Intellectual+Property&rft.atitle=Reconstruction+on+the+%22Well-known%22+Element+of+Trade+Dress+Protection+in+China&rft.volume=2013&rft.issue=7&rft.pages=%3Cspan+class%3D%22nowrap%22%3E54-%3C%2Fspan%3E58&rft_id=https%3A%2F%2Foversea.cnki.net%2FKCMS%2Fdetail%2Fdetail.aspx%3Fdbcode%3DCJFD%26dbname%3DCJFD2013%26filename%3DZSCQ201307010&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrade+dress" class="Z3988"></span></span> </li> </ol></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Trademark_law245" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Trademark_law" title="Template:Trademark law"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Trademark_law" title="Template talk:Trademark law"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Trademark_law" title="Special:EditPage/Template:Trademark law"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Trademark_law245" style="font-size:114%;margin:0 4em"><a href="/wiki/Trademark" title="Trademark">Trademark law</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Concepts</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Trademark_distinctiveness" title="Trademark distinctiveness">Distinctiveness</a></li> <li><a href="/wiki/Trademark_dilution" title="Trademark dilution">Dilution</a></li> <li><a href="/wiki/Generic_trademark" title="Generic trademark">Generic trademark</a></li> <li><a href="/wiki/Passing_off" title="Passing off">Passing off</a></li> <li><a href="/wiki/Concurrent_use_registration" title="Concurrent use registration">Concurrent use</a></li> <li><a href="/wiki/Priority_right" title="Priority right">Priority right</a></li> <li><a href="/wiki/Trade_mark_coexistence_agreement" class="mw-redirect" title="Trade mark coexistence agreement">Coexistence agreement</a></li> <li><a href="/wiki/Confusing_similarity" title="Confusing similarity">Confusing similarity</a></li> <li><a href="/wiki/Functionality_doctrine" title="Functionality doctrine">Functionality doctrine</a></li> <li><a href="/wiki/Initial_interest_confusion" title="Initial interest confusion">Initial interest confusion</a></li> <li><a href="/wiki/Tea_Rose_%E2%80%93_Rectanus_doctrine" title="Tea Rose – Rectanus doctrine">Good faith doctrine</a></li> <li><a href="/wiki/Fair_use_(U.S._trademark_law)" title="Fair use (U.S. trademark law)">Fair use</a></li> <li><a href="/wiki/Secondary_liability" title="Secondary liability">Secondary liability</a></li> <li><a href="/wiki/Nominative_use" title="Nominative use">Nominative use</a></li> <li><a href="/wiki/Disparagement" title="Disparagement">Disparagement</a></li> <li><a href="/wiki/Reputation_parasitism" title="Reputation parasitism">Reputation parasitism</a></li> <li><a href="/wiki/Cybersquatting" title="Cybersquatting">Cybersquatting</a></li> <li><a href="/wiki/Parallel_import" title="Parallel import">Parallel import</a></li> <li><a href="/wiki/Trademark#Well-known_status" title="Trademark">Well-known trademark</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="8" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><span><img alt="The word "R" within a circle" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/50px-RegisteredTM.svg.png" decoding="async" width="50" height="50" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/75px-RegisteredTM.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/100px-RegisteredTM.svg.png 2x" data-file-width="200" data-file-height="200" /></span></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Treaties</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Paris_Convention_for_the_Protection_of_Industrial_Property" title="Paris Convention for the Protection of Industrial Property">Paris Convention</a></li> <li><a href="/wiki/Madrid_Agreement" class="mw-redirect" title="Madrid Agreement">Madrid Agreement</a></li> <li><a href="/wiki/Madrid_Protocol" title="Madrid Protocol">Madrid Protocol</a></li> <li><a href="/wiki/Agreement_on_Trade-Related_Aspects_of_Intellectual_Property_Rights" class="mw-redirect" title="Agreement on Trade-Related Aspects of Intellectual Property Rights">TRIPS</a></li> <li><a href="/wiki/Singapore_Treaty_on_the_Law_of_Trademarks" title="Singapore Treaty on the Law of Trademarks">Singapore Treaty</a></li> <li><a href="/wiki/Community_Trade_Mark" class="mw-redirect" title="Community Trade Mark">Community Trade Mark</a></li> <li><a href="/wiki/Uniform_Domain-Name_Dispute-Resolution_Policy" title="Uniform Domain-Name Dispute-Resolution Policy">Uniform Domain-Name Dispute-Resolution Policy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Country</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Australian_trade_mark_law" title="Australian trade mark law">Australia</a></li> <li><a href="/wiki/Canadian_trademark_law" title="Canadian trademark law">Canada</a></li> <li><a href="/wiki/Trademark_law_of_China" title="Trademark law of China">China</a></li> <li><a href="/wiki/Trade_mark_law_of_the_European_Union" title="Trade mark law of the European Union">European Union</a></li> <li><a href="/wiki/Hong_Kong_trademark_law" class="mw-redirect" title="Hong Kong trademark law">Hong Kong</a></li> <li><a href="/wiki/Indian_trademark_law" title="Indian trademark law">India</a></li> <li><a href="/w/index.php?title=Irish_trademark_law&action=edit&redlink=1" class="new" title="Irish trademark law (page does not exist)">Ireland</a></li> <li><a href="/wiki/Japanese_trademark_law" title="Japanese trademark law">Japan</a></li> <li><a href="/wiki/Trademark_Law_of_Oman" class="mw-redirect" title="Trademark Law of Oman">Oman</a></li> <li><a href="/wiki/Philippine_trademark_law" title="Philippine trademark law">Philippines</a></li> <li><a href="/wiki/United_Kingdom_trade_mark_law" title="United Kingdom trade mark law">United Kingdom</a></li> <li><a href="/wiki/United_States_trademark_law" title="United States trademark law">United States</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Trademark_classification" title="Trademark classification">Types</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/International_(Nice)_Classification_of_Goods_and_Services" title="International (Nice) Classification of Goods and Services">Standard</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Registered_trademark" class="mw-redirect" title="Registered trademark">Registered trademark</a></li> <li><a href="/wiki/Service_mark" title="Service mark">Service mark</a></li> <li><a class="mw-selflink selflink">Trade dress</a></li> <li><a href="/wiki/Unregistered_trademark" title="Unregistered trademark">Unregistered trademark</a></li> <li><a href="/wiki/Wordmark" title="Wordmark">Wordmark</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Non-standard</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Certification_mark" title="Certification mark">Certification marks</a></li> <li><a href="/wiki/Chartered_mark" title="Chartered mark">Chartered marks</a></li> <li><a href="/wiki/Collective_trademark" class="mw-redirect" title="Collective trademark">Collective trademarks</a></li> <li><a href="/wiki/Defensive_trademark" class="mw-redirect" title="Defensive trademark">Defensive trademarks</a></li> <li><a href="/wiki/Electronic_registration_mark" title="Electronic registration mark">Electronic registration marks</a></li> <li><a href="/wiki/Intellectual_property_protection_of_typefaces" title="Intellectual property protection of typefaces">Font trademark</a></li> <li><a href="/wiki/Ghost_mark" title="Ghost mark">Ghost marks</a></li> <li><a href="/wiki/Geographical_indication" title="Geographical indication">Geographical indication</a></li> <li><a href="/wiki/Protected_designation_of_origin" title="Protected designation of origin">Protected designation of origin</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Non-conventional_trademark" title="Non-conventional trademark">Non-conventional</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Colour_trade_mark" title="Colour trade mark">Colour trademarks</a></li> <li><a href="/wiki/Hologram_trademark" title="Hologram trademark">Hologram trademarks</a></li> <li><a href="/wiki/Motion_trademark" class="mw-redirect" title="Motion trademark">Motion trademarks</a></li> <li><a href="/wiki/Scent_trademark" class="mw-redirect" title="Scent trademark">Scent trademarks</a></li> <li><a href="/w/index.php?title=Shape_trademark&action=edit&redlink=1" class="new" title="Shape trademark (page does not exist)">Shape trademarks</a></li> <li><a href="/wiki/Sound_trademark" title="Sound trademark">Sound trademarks</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Brand" title="Brand">Brand</a></li> <li><a href="/wiki/Emblem" title="Emblem">Emblem</a></li> <li><a href="/wiki/Logo" title="Logo">Logo</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Bodies</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/World_Intellectual_Property_Organization" title="World Intellectual Property Organization">WIPO</a></li> <li><a href="/wiki/International_Trademark_Association" title="International Trademark Association">International Trademark Association</a></li> <li><a href="/wiki/European_Union_Intellectual_Property_Office" title="European Union Intellectual Property Office">EUIPO</a></li> <li><a href="/wiki/United_States_Patent_and_Trademark_Office" title="United States Patent and Trademark Office">USPTO</a></li> <li><a href="/wiki/Internet_Corporation_for_Assigned_Names_and_Numbers" class="mw-redirect" title="Internet Corporation for Assigned Names and Numbers">ICANN</a></li> <li><a href="/wiki/Deutsches_Patent-_und_Markenamt" class="mw-redirect" title="Deutsches Patent- und Markenamt">Deutsches Patent- und Markenamt</a></li> <li><a href="/wiki/Canadian_Intellectual_Property_Office" title="Canadian Intellectual Property Office">CIPO</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Symbols</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Registered_trademark_symbol" title="Registered trademark symbol">Registered trademark symbol</a></li> <li><a href="/wiki/Service_mark_symbol" title="Service mark symbol">Service mark symbol</a></li> <li><a href="/wiki/Trademark_symbol" title="Trademark symbol">Unregistered trademark symbol</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Disputes</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Budweiser_trademark_dispute" title="Budweiser trademark dispute">Budweiser</a></li> <li><a href="/wiki/Debian%E2%80%93Mozilla_trademark_dispute" title="Debian–Mozilla trademark dispute">Debian–Mozilla</a></li> <li><a href="/wiki/Stolichnaya_trademark_dispute" class="mw-redirect" title="Stolichnaya trademark dispute">Stolichnaya</a></li> <li><a href="/wiki/Ugg_boots_trademark_dispute" title="Ugg boots trademark dispute">Ugg boots</a></li> <li><a href="/wiki/Washington_Redskins_trademark_dispute" title="Washington Redskins trademark dispute">Washington Redskins</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" 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