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<!DOCTYPE html><html lang="en-CA"><head><title>How To Sell Art Online: The Complete Guide (2025) - Shopify Canada</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Learn how to sell art online and turn your passion into profit. This step-by-step guide has actionable advice from artists and ecommerce experts."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="How To Sell Art Online: The Complete Guide (2025) - Shopify Canada"/><meta property="og:description" content="Learn how to sell art online and turn your passion into profit. 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online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/capital"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ca/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ca/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ca/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ca/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" 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id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/ca/blog/211990409-how-to-sell-art-online"/><meta itemProp="dateModified" content="2025-01-08T08:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/ca/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/ca/blog/topics/find-an-idea" class="no-underline hover:text-link-light-hover topic-link">Find an Idea</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How To Sell Art Online: The Complete Guide (2025)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Learn how to sell art online and turn your passion into profit. This step-by-step guide has actionable advice from artists and ecommerce experts.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ca/blog/authors/dayna-winter" class="no-underline" itemProp="url"><span itemProp="name">Dayna Winter</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>Jan 8, 2025</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_ArtWindowsmany_HEADER_26dc2200-b83f-443c-a4af-52bdfab2ce54.jpg?v=1730128485&originalWidth=1848&originalHeight=782" alt="Illustration of a woman painting canvases in her studio but the canvases are new tabs opening from her computer" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_ArtWindowsmany_HEADER_26dc2200-b83f-443c-a4af-52bdfab2ce54.jpg?v=1730128485&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_ArtWindowsmany_HEADER_26dc2200-b83f-443c-a4af-52bdfab2ce54.jpg?v=1730128485&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_ArtWindowsmany_HEADER_26dc2200-b83f-443c-a4af-52bdfab2ce54.jpg?v=1730128485&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_ArtWindowsmany_HEADER_26dc2200-b83f-443c-a4af-52bdfab2ce54.jpg?v=1730128485&originalWidth=1848&originalHeight=782&width=800 800w, 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class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><div> <p>Making a living as a career artist is more than creating beautiful art. It involves understanding how to build an audience, how to price art products, and the unique requirements for shipping art. It means thinking like an entrepreneur.</p> <p>Before <a href="/ca/blog/best-ecommerce-platforms" target="_blank">ecommerce platforms</a>, artists relied on third-party gallerists, agents, and retailers to distribute work. Today’s <a href="/ca/blog/creator-economy-tech-stack" target="_blank">creator tools</a> allow independent artists to own their distribution streams and create and sell art online.</p> <p>This shift has allowed gallerists and curators to represent more artists and expand into selling affordable art prints online to reach wider markets.</p> <p>Whether you’re a creator or a curator, this step-by-step guide will teach you how to sell art online, with advice from gallerists and painters who have found success on the internet.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/GOIVCfjVb-8?autoplay=0" class="aspect-video absolute inset-0 w-full h-full"></div></div> </div> <h2>How to sell art online</h2> <ol> <li><a href="#1">Choose your business model</a></li> <li><a href="#2">Decide what to sell: original art vs. reproductions</a></li> <li><a href="#3">Photograph and scan your work</a></li> <li><a href="#4">Find a printer to print your art</a></li> <li><a href="#5">Build your brand as an artist</a></li> <li><a href="#6">Set retail prices for your products</a></li> <li><a href="#7">Build an ecommerce store to sell art online</a></li> <li><a href="#8">Discover more channels for selling art</a></li> <li><a href="#9">Sell your art offline</a></li> <li><a href="#10">Work with galleries to sell your art</a></li> <li><a href="#11">License your art </a></li> <li><a href="#12">Market your art brand</a></li> <li><a href="#13">Package and ship your art</a></li> <li><a href="#14">Understand plagiarism and copyright for artists</a></li> </ol> <p>In the following sections, we’ll cover the basics of selling art online. Explore topics for every level, from working with printers, <a href="/ca/blog/start-online-store" title="start an online store">starting an online store</a>, and dealing with plagiarism.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-maria-qamar_d8823dfa-8588-4066-8135-47a755c482f2.jpg?v=1694117589" alt="Portrait of artist Maria Qamar in her studio" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-maria-qamar_d8823dfa-8588-4066-8135-47a755c482f2.jpg?v=1694117589"> <figcaption>Artist Maria Qamar in her studio. <em>Hatecopy</em></figcaption> </figure> <p>No matter what type of art you’re into—original acrylic paintings, digital art prints, sculpture—this resource has actionable advice for every professional artist. Hear expert advice from <a rel="nofollow noopener noreferrer" href="https://spoke-art.com/" target="_blank">Spoke Art</a> gallerist Ken Harmon, <a rel="nofollow noopener noreferrer" href="https://www.fermeapapier.com/" target="_blank">Ferme à Papier</a> owner Cat Seto, and artist Maria Qamar, a.k.a. <a rel="nofollow noopener noreferrer" href="https://hatecopy.com/" target="_blank">Hatecopy</a>. From learning how to sell paintings online to reproducing your work as merch, these experts will walk you through every step.</p> <h3 id="1">1. Choose your business model: Sell your own art or works by other artists</h3> <p>There are two ways to sell art online: create or curate. Cat built her career both ways, by creating and selling her own work and representing the work of others in her boutique. Which one is right for you?</p> <h4>Create and sell your own art</h4> <p>As an artist, you are the creator, producing original art, reproductions of originals, or digital artwork, and selling directly to your customers or indirectly through a gallery, retail partner, or agent. </p> <p>It’s never been easier for artists to sell directly, with emerging creator tools popping up seemingly every day.  If you’re learning how to sell paintings online, galleries can expose your work to new audiences. They may also have access to resources and professionals to help promote, exhibit, handle, and ship artwork.</p> <h4>Curate the works of other artists</h4> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-gallery-show.jpg?v=1694117756" alt="A man stands in a modern gallery examining a piece of art" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-gallery-show.jpg?v=1694117756">If you’re not personally an artist but you have a great eye and a love of the art world, you can still get into the game of selling art as a curator. </p> <p>Some artists may not be into marketing or figuring out how to sell art online and instead rely on gallerists, curators, and retail partners to handle this aspect of the business. As a partner to artists, you make a percentage of the selling price in exchange for your business knowledge and service.</p> <p>There are several ways to work with artists to sell their art online—be it selling originals or prints, or licensing works to be printed on merchandise or used in publication. </p> <h3 id="2">2. Decide what to sell: original art versus reproductions</h3> <p>The best way to sell your art online will depend on the nature of your art and your chosen medium. You may choose to sell your art, sell reproductions of that work, or both.</p> <p>Fine artists using classic mediums and selling at high price points may choose to sell only originals, for example, while digital art, which can be reproduced without loss of quality, is great for prints and merch.</p> <p>In fact, most art created in 2D mediums can be sensitively reproduced to generate unlimited sales from a single work.</p> <p>Consider the following formats:</p> <ul> <li> <strong>Original art: </strong>Paintings, drawings, illustrations (Note: you can sell both the original art as well as prints of the same work)</li> <li> <strong>Limited- or open-edition prints: </strong>Framed, unframed, or prints on canvas)</li> <li> <strong>Digital art or <a href="https://apps.shopify.com/digital-downloads">digital downloads:</a></strong> Desktop wallpaper, templates, print-at-home art, etc.</li> <li> <strong>Custom art:</strong> Made to order from a customer request or commissioned by a business.</li> <li> <strong>Merchandise:</strong> Your art printed on hats, iPhone cases, mugs, <a href="/ca/blog/14515425-how-to-start-an-online-t-shirt-business-the-ultimate-guide">t-shirts</a>, <a href="/ca/blog/how-to-make-enamel-pins">enamel pins</a>, greeting cards, stationery, etc.</li> <li> <strong>Repeat prints:</strong> On fabric, wrapping paper, or wallpaper</li> <li> <strong>Licensing:</strong> "Renting" work to other brands or publications (great for illustrators and photographers)</li> <li> <strong>Collaborations with brands:</strong> Limited collection sold through the partner brand’s store</li> </ul> <h4>How to sell paintings online</h4> <p>This guide will provide you with everything you need as an artist selling paintings online. With the exception of the section on printing your art, each step applies to online art sales for both original and reproductions.</p> <h4>How to sell prints online</h4> <p>You’ll also find all the information required to sell prints online. This guide will walk you through the steps to make money selling art online by reproducing original artwork to sell over and over again. Pay particular attention to the section on printing your art, as well as how to leverage <a href="/ca/blog/print-on-demand">print-on-demand products</a> to start making online sales through your digital art in just a few clicks.</p> <h4>Selling other types of art reproductions</h4> <p>Indigenous artist <a rel="nofollow noopener noreferrer" href="https://www.patrickhunter.ca/" target="_blank">Patrick Hunter</a> creates price-accessible reproductions of his work on goods like greeting cards and apparel.</p> <p><img loading="lazy" alt="Artist Patrick Hunter sells art online with a collection of prints." src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-merch.png?v=1694117631" class="block block--bordered"></p> <p>Some mediums, like sculpture, are more difficult to reproduce or use for merchandise applications. But for those impossible to scan and print, there are still ways to generate additional income from a single design. For example, clay works may use the same mold to generate similar pieces, and 3D designs can be created over and over with a 3D printer.</p> <h4>Reproductions of art prints: open edition versus limited edition</h4> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/where-to-sell-art-online-hatecopy_0a4cc73c-eea1-4b48-ba3c-96c304fd6c60.png?v=1694117664" alt="Product collection page from artist HATECOPY's website" class="block block--bordered" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/where-to-sell-art-online-hatecopy_0a4cc73c-eea1-4b48-ba3c-96c304fd6c60.png?v=1694117664"> <figcaption>Hatecopy art adorns merch, apparel, and other goods on Maria’s own website. <em>Hatecopy</em></figcaption> </figure> <p><a href="/ca/blog/start-online-tshirt-business">Reproducing art on t-shirts</a> or mugs, or as art prints means that a single work can bear fruit indefinitely—or for a limited time. There are two ways to approach selling your art as prints: open edition or limited edition.</p> <h5>What is open edition? </h5> <p>Open edition means printing and selling an unlimited number of products (reproductions or prints of an original work). With this option, you can continue to profit from a single piece of art indefinitely while there is still demand for it.</p> <p>However, the unlimited availability of your pieces may devalue your work overall.</p> <h5>What is limited edition?</h5> <p>Limited edition means printing only a certain number of prints before they are gone. These are often numbered and signed by the artist to add value and authenticity.</p> <p>While fewer items are sold, the limited availability adds value to the art, meaning you can sell prints at higher price points.</p> <ul></ul> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-product-page.png?v=1694117829" alt="Product page selling art online from Spoke gallery's website" class="block block--bordered" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-product-page.png?v=1694117829"> <figcaption>This print by Van Orten Design has a limited run of 100 prints available on Spoke’s website. <em>Spoke Art</em></figcaption> </figure> <p>Spoke often opts for the limited edition strategy. “We work really hard to find things that are very special to sell. Things that are special should be treated like they’re special,” Ken says. </p> <p>To help minimize reselling, Spoke will limit quantities of certain prints per customer. “Making sure that the real fans are actually the ones who are able to get the things that we sell is always a priority,” Ken says.</p> <h3 id="3">3. Photograph and scan your work</h3> <p>Photographing and representing your products clearly and accurately is important for any online small business. Without the ability to feel a product, potential customers need to get the best sense of what they’re buying through clear and detailed images. </p> <p>Selling art online is no exception. “If you have a bad image of your work or the image doesn’t represent the work accurately, you’re going to have a harder time selling it,” says Ken. Or, you’ll be stuck dealing with unhappy customers and processing returns.</p> <h4>Photographing art to sell</h4> <p><a href="/ca/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography">Product photography</a> for art is a little trickier than other products, and a basic light setup may still cause glare or color irregularities. Consider hiring a professional to shoot larger works or art with any three-dimensional or glossy elements.</p> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-cat-seto-1_4bbb65fc-4f9b-4995-9308-c3663d5bbe1f.jpg?v=1694117983" alt="A few illustrated greeting cards arranged on a table with other objects" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-cat-seto-1_4bbb65fc-4f9b-4995-9308-c3663d5bbe1f.jpg?v=1694117983"> <figcaption>Lifestyle photos that feature your products or art in a space or scene help to inspire your customers and show scale. <em>Ferme à Papier</em></figcaption> </figure> <p>If you’re selling merch or other products that feature your art, the general rules of product photography apply:</p> <ul> <li>Take clear shots from multiple angles as well as zoomed-in shots to show texture and detail.</li> <li>Lifestyle photos (your product in a scene) are great for your homepage and social media and help to show scale. </li> </ul> <p><a href="/ca/blog/print-on-demand-companies">Print-on-demand services</a> often provide mockup images you can use on your product pages in lieu of or in addition to photography. </p> <h4>Scanning art to sell</h4> <p>For 2D works, Ken recommends scanning as an affordable and effective alternative to photography. “The most cost effective way to do that is to get a desktop scanner and scan the work in parts and stitch it together digitally,” he says. “If you’ve got a piece with a high-gloss coating or a resin, that’s a little tricker, but for the majority of works on canvas or paper, it’s pretty easy.” In the case of more challenging scans, galleries and other printing services can help.</p> <p>In both cases, you’ll want the final product to represent your work as closely as possible so you can use it in your portfolio or sell the work as prints or digital art.</p> <p><strong>Learn more:</strong></p> <ul> <li aria-level="1"><a href="/ca/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography">DIY Guide to the Perfect Product Photography Setup</a></li> <li aria-level="1"><a href="/ca/blog/ecommerce-photography">The Complete Guide to Ecommerce Photography</a></li> </ul> <h3 id="4">4. Find a printer to print your art</h3> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-printer.jpg?v=1694118027" alt="A person operates a commercial printer" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-printer.jpg?v=1694118027">Understanding how to sell your prints of your artwork comes down to getting very friendly with a printer, whether that’s your at-home inkjet or a company that handles the task for you. There are multiple options, from DIY to completely hands off, to help you sell art prints and other merchandise to your audience.</p> <h4>DIY printing</h4> <p>It’s possible to start selling your own artwork by creating quality prints yourself with high-quality paper, ink, and an at-home office printer. As a new artist, this method can keep costs low, but may be unsustainable as you scale over time. </p> <p>“In the beginning, I would print, package, and deliver by hand every single poster that was ordered,” says Maria. “At some point the volume became so much that I couldn’t make time to draw. I was spending all of my days delivering and in transit.” </p> <p>This method is usually limited to selling art prints on paper, but some specialty home printers may allow you to print on canvas paper or fabric designed specifically for this purpose.</p> <h4>Using a printing company</h4> <p>A local or online printing company can reproduce your work en masse and can even offer bulk discounts if you are printing many of the same piece. This can be the best way to sell art online if you have a small catalog and high sales volume of those pieces. </p> <p>With this method, you’ll still be responsible for packaging and shipping the prints you sell online. These companies can often produce high-quality prints due to more advanced printers.</p> <h4>Print on demand services</h4> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-collection-page.png?v=1694118067" alt="A selection of art products for sale on an ecommerce site" class="block block--bordered" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-collection-page.png?v=1694118067"> <figcaption><em>Ferme à Papier</em></figcaption> </figure> <p><a href="/ca/blog/print-on-demand" title="print on demand">Print on demand</a> is one of the easiest and cheapest ways to sell art online, especially for merch. This hands-off approach integrates with your online store, automatically printing and shipping orders to customers. It's also budget-friendly, eliminating the need for upfront investment in equipment or inventory.</p> <p>When the number of orders exceeded her capacity to print and ship work herself, Maria upgraded to using a print-on-demand company. “All I have to do is upload and let it do the work for me,” she says. “Now I can focus on actually creating art and connecting with people.”</p> <p>Print-on-demand products don’t just stop at paper prints. Your art can be printed on a number of items to sell, from phone cases to <a href="/ca/blog/how-to-make-sell-stickers">stickers</a>.</p> <p>Tip: Request samples from the print-on-demand provider so you can inspect the colors and quality of the print. This is especially important if items will be sent directly to your customers.</p> <h3 id="5">5. Build your brand as an artist</h3> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-banksy-UNSPLASH.jpg?v=1694118124" alt="Pedestrians pass a large mural that reads "BANKSY"" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-banksy-UNSPLASH.jpg?v=1694118124"> <figcaption><em>Unsplash</em></figcaption> </figure> <p>As an artist learning how to sell your artwork, your brand may evolve as a natural extension of your art. Your chosen style and medium will define you as an artist and you will naturally attract fans and buyers based on this alone. However, there are many decisions you will need to consciously make when you start to think of yourself as a business as well as an artist.</p> <p>Because art is a personal and sometimes emotional purchase, your brand story as an artist could factor into someone’s decision to buy. And other business assets like packaging and site design should mirror or complement the visual aesthetic of the work itself.</p> <p>Your branding exercise should answer the following:</p> <ul> <li aria-level="1">Do you create and sell art under your own name, a pseudonym, or a brand name?</li> <li aria-level="1">How will you approach <a href="/ca/blog/brand-storytelling">brand storytelling</a>? How much of your personal story will you tell?</li> <li aria-level="1">Do you have a mission, values, or a cause that you want to communicate through your brand?</li> <li aria-level="1">Outside of the art itself, what is the visual direction of your <a href="/ca/blog/how-to-diy-a-visual-brand">brand identity</a>? What’s the tone of your communication?</li> <li aria-level="1">What branding assets do you need? Even without design skills or the budget to hire a graphic designer, you can generate a logo with a <a href="/tools/logo-maker">logo maker</a> and execute <a href="/ca/blog/branding-design">branding design</a> with free and simple tools.</li> </ul> <p>The answer to these questions will help you build a set of brand guidelines that will form the foundation for website design, marketing materials, etc. If you eventually scale your business, these guidelines will help you maintain brand consistency as you delegate tasks to staff or other partners.</p> <p>Your brand story can surface in multiple places including your social media content, inserts in your packaging, and on an About page on your website, like this one from Australian artist <a rel="nofollow noopener noreferrer" href="https://artbysarah.com.au/" target="_blank">Sarah Migliacco</a>.</p> <p><img loading="lazy" alt="An about page on the website of an Australian artist selling art online" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-about-page-ecommerce.png?v=1694118173" class="block block--bordered"></p> <p>Many artists build fan bases based on their online personas or personal brands that are closely tied to their art. Tatiana Cardona, also known as <a rel="nofollow noopener noreferrer" href="https://www.femalealchemy.com/" target="_blank">Female Alchemy</a>, has chosen to put her face at the center of her social media strategy.</p> <p><img loading="lazy" alt="A grid of Instagram photos from a ceramic artist" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-instagram.jpg?v=1694118209" class="block block--bordered"></p> <p><strong>Learn more:</strong></p> <ul> <li aria-level="1"><a href="/ca/blog/how-to-build-a-brand">How To Build a Brand in 7 Steps<br></a></li> <li aria-level="1"><a href="/ca/blog/personal-brand">How To Build a Personal Brand: 8 Simple Steps<br></a></li> </ul> <h3 id="6">6. Set retail prices for your products</h3> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-artist-gallery.jpg?v=1694118268" alt="An artist stands in her studio in from of white textural art" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-artist-gallery.jpg?v=1694118268"> <figcaption>When setting retail price for art, consider more subjective aspects like value, demand, and popularity of the art or artist. <i>Pexels</i></figcaption> </figure> <p>How do you sell your art online—and actually make money doing it? Making a living as a working artist is possible if you know how to value and price your work. Pricing art is challenging because it doesn’t necessarily fit neatly into typical <a href="/ca/blog/pricing-strategies">pricing strategies</a>. </p> <h4>Pricing original art</h4> <p>Running any business that will be sustainable in the long term involves being profitable at some point. To achieve this, you will need to price your art accordingly. If you’re just beginning to experiment with selling paintings online and don’t have a widely known name, you can start with a simple formula to price your original art:</p> <p>Your cost to sell and market the piece + material costs + other expenses + your markup (profit) = retail price</p> <p>For this method, it’s helpful to factor in the time you spent creating the art. It is typical for artists to undervalue their time and work, especially at the beginning.</p> <p>Where the formula above fails is that the value of art is subjective and not necessarily dependent on concrete details like material cost or labor hours. Famous and successful artists can fetch exponentially more for a piece that has roughly the same creation costs as that of a new artist. Check the market to compare your pricing to similar artists at similar levels and adjust accordingly. </p> <p>Tip: You can work with gallerists, who are experts at valuing and pricing art, to set a price that makes sense for you, the gallery, and the market. Note that the gallery will take a cut of the retail price when selling paintings online and IRL.</p> <h4>Pricing art prints to sell</h4> <p>Selling art prints or other types of reproduction can follow a more simple pricing formula: </p> <p>The cost of printing + your cost to sell and market the print + other expenses + your markup (profit) = retail price</p> <p>Your markup may be on a scale depending on whether you sell open- or limited-edition prints. Other expenses may include office supplies, software or app fees, professional services, studio rent, and more.</p> <p>“Knowing what your products stand for and what you aren’t willing to compromise are key components in driving decisions about pricing,” says Cat. For her, printing on sustainable paper was a must-have, even though it would drive up material costs and ultimately the retail price. Communicating these decisions to the customer is important, especially if your prices are higher than average.</p> <p><strong>Learn more:</strong></p> <ul> <li aria-level="1"><a href="/ca/blog/how-to-price-your-product">How To Price a Product in 3 Simple Steps<br></a></li> <li aria-level="1"><a href="/ca/blog/pricing-strategies">Rule the Market: 15 Retail Pricing Strategies<br></a></li> <li aria-level="1"><a href="/ca/retail/product-pricing-for-wholesale-and-retail">How to Calculate Wholesale Prices and Profit Margins<br></a></li> </ul> <h3 id="7">7. Build an ecommerce store to sell art online</h3> <p>The best way to sell your art online is by <a title="Shopify tutorial" href="/ca/blog/shopify-tutorial">setting up a Shopify store</a>. You’ve already done a lot of the work if you’ve established brand guidelines, pricing, and business model (originals, prints, or merch)—this part is simply assembly.</p> <h4>Critical pages</h4> <p>Every ecommerce store should have a few key pages that customers expect to see when browsing. These include a homepage, contact page, <a href="/ca/blog/how-to-write-an-about-us-page">About page</a>, collection pages, and <a href="/ca/blog/product-page">product pages</a>. Some lesser known but important pages to consider are <a href="/tools/policy-generator/terms-and-conditions">terms and conditions</a>, FAQ, privacy policy, and <a href="/ca/blog/shipping-policy">shipping policy</a> pages. </p> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce-page.png?v=1694118360" alt="A webpage on artist Tracie Andrews' ecommerce site" class="block block--bordered" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce-page.png?v=1694118360"> <figcaption><em>Tracie Andrews</em></figcaption> </figure> <p>For artists, a gallery or portfolio page may also be useful if you plan to license your work, sell through galleries, offer custom art, or attract <a href="/ca/blog/brand-partnerships-for-influencers">brand partnerships</a>. </p> <figure><img loading="lazy" style="float: none;" alt="A portfolio page on artist Alex Garant's website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-portfolio-page.png?v=1694118392" class="block block--bordered"> <figcaption><em>Alex Garant</em></figcaption> </figure> <h4>Store design and themes</h4> <p>When setting up your online art store, choose a <a href="https://themes.shopify.com?utm_source=post&medium=blog&term=211990409&campaign=howtosellonline">Shopify theme</a> that lets your art breathe—large images and lots of white/negative space. Themes are like templates that you build upon, layering in your own images and copy, and tweaking colors and layout to suit your business.</p> <p>While Shopify themes are designed to be customized easily with no code, you can adjust your theme even further by hiring a <a href="https://experts.shopify.com">Shopify Expert</a> to help you with design or development work.</p> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce.png?v=1694118463" alt="Spoke Art's homepage on it ecommerce webiste" class="block block--bordered" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce.png?v=1694118463"> <figcaption>Spoke Art’s website uses a simple theme that prioritizes big images and lets the art be the star. <em>Spoke Art</em></figcaption> </figure> <div data-component-name="blog-cta-marketing" class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">Build an online store now</p> <p>Create your store in minutes with Shopify's drag-and-drop editor. Choose from industry-tailored themes that spark joy with dynamic effects and add extra features using third-party apps.</p> <a class="marketing-button marketing-button--small" href="/ca/website/builder" target="_blank">Learn more</a> </div> <h4>Apps for art stores</h4> <p>The <a href="https://apps.shopify.com">Shopify App Store</a> is packed with apps that plug directly into your online store to solve specific pain points, add unique features, and help you run your store more effortlessly—allowing you to focus on the creative aspects of the business.</p> <p>App suggestions to help sell your art online:</p> <ul> <li aria-level="1"> <strong>Print-on-demand apps.</strong> If you sell your artwork as digital prints and merch, apps like <a href="https://apps.shopify.com/creativehub">Creativehub</a>, <a href="https://apps.shopify.com/printful">Printful</a>, or <a href="https://apps.shopify.com/printify">Printify</a> can sync with your store.</li> <li aria-level="1"> <strong>Gallery apps.</strong> An app like <a href="https://apps.shopify.com/powr-photo-gallery">POWRful Photo Gallery</a> can be used to create a portfolio or catalog of your work to share with galleries or brands looking to partner with you.</li> <li aria-level="1"> <strong>Social marketing apps.</strong> Keep site content fresh with an app like <a href="https://apps.shopify.com/instafeed">Instafeed</a> that pulls Instagram images into a gallery on your site.</li> <li aria-level="1"> <strong>Product page apps.</strong> If you’re offering a specific piece of artwork with overlapping options (size, frame or no frame, paper type, etc.), use an app like <a href="https://apps.shopify.com/product-options">SC Product Options</a> to layer item variants.</li> </ul> <p><strong>Learn more:</strong></p> <ul> <li aria-level="1"><a href="/ca/blog/free-shopify-apps">The 20 Best Free Shopify Apps for Your Shopify Store<br></a></li> <li aria-level="1"><a href="/ca/blog/creator-economy-tech-stack">150+ Best Content Creator Platforms<br></a></li> </ul> <h3 id="8">8. Discover more online channels for selling art</h3> <p>What’s the best place to sell your art online? Aside from your own online store, it’s where your ideal customer is already hanging out. If you have amassed a following on a particular social media channel, for example, that might be a great place to start.</p> <p>Having an omnichannel strategy is important for protecting your independence as a creator. Your own online shop allows you to own the look and feel of your space as well as the audience you build. But layering on other channels can help you access additional markets and build your personal brand as an artist.</p> <p>Where to sell your art online:</p> <ul> <li aria-level="1"> <strong>A standalone ecommerce site</strong> allows you to sell online using an ecommerce platform like Shopify.</li> <li aria-level="1"> <strong> <a href="/ca/blog/online-selling-sites">Online marketplaces</a></strong> like <a href="https://apps.shopify.com/etsy-marketplace-integration">Etsy</a>, <a href="/ca/blog/sell-on-amazon">Amazon</a>, or <a href="/ca/blog/shopify-ebay-integration">eBay</a> can plug directly into your online store, allowing you to sync sales and reach wider audiences.</li> <li aria-level="1"> <strong>Other art-specific marketplaces</strong> help you show up where art lovers congregate (Society 6, Artfinder, Saatchi Art, Fine Art America, etc.).</li> <li aria-level="1"> <strong>Social selling channels</strong> like <a href="/ca/facebook-instagram">Facebook and Instagram</a> that integrate with your Shopify store. <a href="/ca/blog/tiktok-ecommerce">Sell on TikTok</a> and run <a href="/ca/blog/tiktok-ads">TikTok ads</a> to drive fans to your store.</li> <li aria-level="1"> <strong> <a href="/ca/blog/selling-wholesale">Wholesale</a> or consign</strong> to other online boutiques and galleries. You can browse wholesale markets to find compatible retailers that want to sell your art.</li> <li aria-level="1"> <strong> <a href="/ca/blog/brand-collaborations">Collaborations</a></strong> with other artists who sell artwork online. Get exposure to their audiences by producing collab work to sell and promote on both your site and theirs.</li> </ul> <p>Cat sells direct to customers and works on custom projects for clients and brands, in addition to her wholesale business. “If I had tried to balance all of these from the onset,” she says. “I believe I would have been overwhelmed.” </p> <div data-component-name="blog-cta-marketing" class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">Connect with shoppers on TikTok</p> <p>Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.</p> <a href="/ca/sell-on-tiktok?itcat=coreblog&itterm=shopify-tiktok-sales-channel-cta" class="marketing-button marketing-button--small" target="_blank">Start selling on TikTok</a> </div> <h3 id="9">9. Sell your art offline: gallery exhibitions, pop-ups, and events</h3> <p>Because Maria works frequently in traditional mediums, much of the impact of the texture and scale of her work gets lost digitally. “It’s actual physical work, so when we do exhibits, you can walk into a gallery and see that I’m a real person who has technical skills and can do paintings and large scale installations,” she says. </p> <p>Artists can also connect with fans and find new audiences by selling art offline. You can use in-person experiences to drive people back to your online store.</p> <p>Consider the following when selling your own artwork IRL:</p> <ul> <li aria-level="1">Partner with a gallery to exhibit work and generate buzz.</li> <li aria-level="1">Look into local art markets, art fairs, and events, and set up a one-time or semi-permanent booth.</li> <li aria-level="1">Consign or wholesale with art, gift, or lifestyle retail stores, or set up a small <a href="/ca/blog/pop-up-shop">pop-up</a> within an existing store.</li> <li aria-level="1">Open your studio to the public when you launch your website, or keep consistent weekly open-studio hours to invite fans into your process.</li> <li aria-level="1">Run a <a href="/ca/blog/pop-up-shop">pop-up shop</a> (partner with other artists to reduce costs).</li> <li aria-level="1">“Lend” or consign work for décor to emerging retail businesses like cafés in exchange for the exposure.</li> </ul> <center> <iframe style="background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;" data-instgrm-payload-id="instagram-media-payload-0" height="446" src="https://www.instagram.com/p/CfHOzEMgG8N/embed/?cr=1&v=14&wp=1077&rd=https%3A%2F%2Fwww.shopify.com&rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A0%2C%22os%22%3A1630.5999999999767%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D" id="instagram-embed-0" class="instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight instagram-media-rendered" scrolling="no" frameborder="0" allowfullscreen="true" allowtransparency="true"></iframe> <script type="text/javascript" async="" src="https://cdn.bizible.com/xdc.js?_biz_u=4f35fad10fa34fdae72fd0d112a61f46&_biz_h=-299360918&cdn_o=a&jsVer=4.24.10.10"></script><script src="https://connect.facebook.net/signals/config/1904241839800487?v=2.9.172&r=stable&domain=www.shopify.com&hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e&ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112%2C199%2C198%2C200%2C205%2C206%2C207%2C203%2C195%2C131%2C162%2C194%2C196%2C121%2C156%2C144%2C150%2C188%2C189%2C128%2C231%2C115%2C126%2C232%2C164%2C118%2C234%2C165%2C135%2C122%2C153%2C147%2C127" async=""></script><script src="https://connect.facebook.net/signals/config/1298671233649970?v=2.9.172&r=stable&domain=www.shopify.com&hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e&ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112" async=""></script><script async="" src="https://connect.facebook.net/en_US/fbevents.js"></script><script type="text/javascript" async="" src="https://www.googletagmanager.com/gtag/js?id=G-W6NECZNE63&l=dataLayer&cx=c"></script><script src="//www.instagram.com/embed.js" async=""></script> </center><br> <p>Advances in technology like <a href="https://help.shopify.com/en/partners/resources/creating-media/3d-models/creating-3d-models">3D and AR</a> for online stores and the trend toward digital experiences may mark big changes for the art world in the future. It’s important to follow <a href="/ca/blog/consumer-trends">consumer trends</a> while you learn how to sell your art and grow your business.</p> <h3 id="10">10. Work with galleries to sell your art</h3> <p>You can work with galleries to sell your art on your behalf if you are not interested in handling the business side of art, or as an additional channel to complement your own efforts. This partnership can give you access to new audiences, including serious art buyers and art collectors.</p> <p>Here are a few dos and don’ts when working with galleries:</p> <ul> <li> <strong>DO</strong> check out the gallery’s social media accounts. “If you have more followers than that gallery does or that gallery doesn’t have a lot of followers, that may give you pause,” says Ken. A gallery should be able to give you a wider exposure than you can get yourself.</li> <li> <strong>DON’T</strong> approach a gallery via social media (unless they specifically ask for it). “While social media is a major focus for us, that’s just not a very professional way to come across if you’re an artist,” says Ken.</li> </ul> <ul> <li> <strong>DO</strong> your research and contact only those galleries who represent work in line with your own style. “You can’t sell street art to somebody who collects impressionism,” says Ken.</li> <li> <strong>DON’T</strong> sacrifice quality for quantity. “It’s frustrating when an artist who's hoping to catch our attention tags us and 20 other galleries all in the same post.” Select the top few galleries that you want to work with most and send individual outreach to each.</li> </ul> <ul> <li> <strong>DO</strong> your homework. “Find the name of the director or the curator for the gallery,” says Ken. “Being able to personalize an email is a great first step in that process.”</li> </ul> <h3 id="11">11. License your art </h3> <p>Aside from selling physical art—both original and reproductions—there’s another way to make money as an artist: licensing. Licensing your art involves selling permission for a brand, business, institution, agency, stock photography site, or person to use a digital version of your image for a specific use case and timeframe.</p> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-behance.png?v=1694118619" alt="A page advertising the services of an artist on Behance" class="block block--bordered" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-behance.png?v=1694118619"> <figcaption>Artists often use sites like Behance to find clients to license illustration or design work. <em>Behance</em></figcaption> </figure> <p>Licensing contracts vary and may include unlimited use rights or the right to use a digital art image indefinitely, though usually there are limitations in place to protect the artist. Understand what you’re signing before entering into any legal agreement, and be sure you still retain ownership over your image.</p> <p>Tip: Consult a contract lawyer for help in negotiating the terms of your licencing agreements. This is especially important as you gain more cachet or the value of your art increases.</p> <h3 id="12">12. Market your art brand</h3> <p>Many artists like Maria started on social media, growing a following first before launching a store and monetizing their work. The channel where you’ve gained the most traction in the beginning is a natural place to spend your energy and marketing dollars first.</p> <p>Artist <a rel="nofollow noopener noreferrer" href="https://www.instagram.com/didyouseeadam/?hl=en" target="_blank">Adam Spychala</a> uses Instagram—a platform where he has over 100,000 followers—to promote his work and his print shop.</p> <center> <iframe style="background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;" data-instgrm-payload-id="instagram-media-payload-1" height="886" src="https://www.instagram.com/p/Cv1_FFXMEJE/embed/captioned/?cr=1&v=14&wp=1077&rd=https%3A%2F%2Fwww.shopify.com&rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A1%2C%22os%22%3A1636.9000000000233%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D" id="instagram-embed-1" class="instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight instagram-media-rendered" scrolling="no" frameborder="0" allowfullscreen="true" allowtransparency="true"></iframe> <script async="" src="//www.instagram.com/embed.js"></script> </center><br> <p>There are several ways to market your art and drive traffic to your sales channels. Try these marketing strategies for your brand:</p> <ul> <li aria-level="1"> <strong>Paid ads.</strong> Run ad campaigns on platforms like Google or Facebook.</li> <li aria-level="1">Invest in organic social content by posting consistently and engaging with fans and online art communities frequently. </li> <li aria-level="1"> <strong>Run contests or offer exclusive discounts.</strong> Use these to help build your email list.</li> <li aria-level="1"> <strong>Use influencer marketing. </strong>Reach out to creators and press when you launch your site or a new collection.</li> <li aria-level="1"> <strong>Apply SEO. </strong>Learn about <a href="/ca/blog/ecommerce-seo-beginners-guide">ecommerce SEO</a> to help improve your store’s discoverability on search engines.</li> <li aria-level="1"> <strong>Try offline marketing</strong>. Participate in art shows and markets or work with a gallery to expand your reach to new, larger audiences.</li> <li aria-level="1"> <strong>Use content marketing. </strong>Leverage your expertise to create content around art, tutorials, behind-the-scenes sneak peeks, etc., either through a blog, TikTok account, YouTube channel, or podcast.</li> </ul> <p>Artist <a rel="nofollow noopener noreferrer" href="https://icaezar.com/pages/about-us" target="_blank">Segun Caezar</a> takes fans behind the scenes with content that demonstrates his process of creating his paintings.</p> <center> <iframe style="background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;" data-instgrm-payload-id="instagram-media-payload-2" height="654" src="https://www.instagram.com/reel/C7R-tFCpAAA/embed/?cr=1&v=14&wp=1077&rd=https%3A%2F%2Fwww.shopify.com&rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A2%2C%22os%22%3A1640.4000000000233%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D" id="instagram-embed-2" class="instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight instagram-media-rendered" scrolling="no" frameborder="0" allowfullscreen="true" allowtransparency="true"></iframe> <script async="" src="//www.instagram.com/embed.js"></script> </center> <p> </p> <p><strong>Learn more:</strong></p> <ul> <li aria-level="1"><a href="/ca/blog/how-to-increase-website-traffic">Proven Strategies to Skyrocket Website Traffic<br></a></li> <li aria-level="1"><a href="/ca/blog/tiktok-marketing">Guide to TikTok Marketing: Effective Tips and Strategies<br></a></li> </ul> <div data-component-name="blog-cta-marketing" class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">Level up your marketing with automations</p> <p>With Shopify, you can automate key marketing tasks like capturing leads, sending email campaigns, segmenting customers, and analyzing results.</p> <a href="/ca/market?itcat=coreblog&itterm=shopify-marketing-cta" class="marketing-button marketing-button--small" target="_blank">Learn more</a> </div> <h3 id="13">13. Package and ship your art</h3> <p>As art is visual, you should pay attention to the smallest details, down to how your art is packaged and shipped. Art that arrives undamaged is the bare minimum—give your customers an <a href="/ca/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand">unboxing experience</a> that matches the quality and care you put into your work. </p> <p>As art can be fragile, follow these guidelines for ensuring your work arrives safe and sound.</p> <h4>DIY shipping for art</h4> <figure><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ship-art.webp?v=1694118723" alt="A person holds a cardboard tube used for shipping art" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ship-art.webp?v=1694118723"> <figcaption>The Paper Tube Co. sells stock and custom tubes that you can brand to ship your oversized art reproductions professionally. <a rel="nofollow noopener noreferrer" href="https://papertube.co/" target="_blank"><em>The Paper Tube Co.</em></a></figcaption> </figure> <p>If you are shipping original art, or elect to ship prints and canvases yourself, rather than through a print and fulfillment company, take extra precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. </p> <p>Use glassine (a water and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging. Custom branded packaging like tissue paper or poly envelopes that feature your branding or art can spark delight with customers and improve their experience with your brand.</p> <p>Many <a href="/ca/blog/best-ecommerce-platforms">ecommerce platforms</a> integrate with shipping providers and shipping apps to help you find the best shipping rates for each market and package. Determine if you will offer free shipping and roll the shipping cost into the retail price or charge a flat fee to keep shipping transparent.</p> <h4>Shipping expensive and oversized original artwork</h4> <p>Framed works and canvases require additional precautions. Packaging supply shops offer packing and shipping materials like cardboard corners and specialty box sizes designed specifically for art.</p> <p>If you’re shipping original work to a gallery or art collector, there are ways to cut costs. “Sometimes what we do is unstretch a canvas, roll it in a tube, and ship it that way, which dramatically lowers the freight costs," says Ken. "Then we can have the canvas stretched locally.”</p> <h4>Shipping art direct with print on demand</h4> <p>The easiest way to sell artwork online is to outsource all of the printing, fulfillment, and shipping to a print-on-demand partner. They are able to access great shipping rates due to volume and partnerships with carriers.</p> <h4>Shipping insurance for fine art</h4> <p>Insurance is important when shipping original works, as a lost or damaged package can’t be replaced. Many standard carriers offer fairly basic insurance on most packages, and if you sell your art you should look into the specific extra coverage costs and limitations of each carrier’s insurance offerings. </p> <p>For expensive works, look into using a private freight company or a carrier that specializes in art handling, despite the higher costs.</p> <p><strong>Learn more:</strong></p> <ul> <li><a href="/ca/blog/shipping-and-fulfillment">How To Ship Products To Customers</a></li> </ul> <h3 id="14">14. Understand plagiarism and copyright for artists</h3> <p>Both Maria and Ken say copycats and plagiarism are just an unfortunate reality of doing business. Maria took legal action only once, before shifting her perspective.</p> <p>Maria takes Hatecopy’s copycats as an indication that she’s onto something.“It’s a sign that I’m inspiring others and that what I’m doing is right, because they wouldn’t copy me otherwise,” she says, “I’m not offended or bothered by it anymore.”</p> <p>For galleries that represent multiple artists and sell art online, copycat websites are a consistent problem. “It’s part of the way the world works, unfortunately. We do our best, but it happens,” says Ken.</p> <p>While copycats may be a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to help protect intellectual property before infringement happens.</p> <h2>Start selling art online today </h2> <p><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-artist-UNSPLASH.jpg?v=1694118802" alt="A painter works on art in his studio" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-artist-UNSPLASH.jpg?v=1694118802">For many emerging artists, the best way to learn how to sell your art online is to just get started with what you have at your disposal. Cat started her art business from a spare bedroom. Whether it’s a basement or a kitchen table, selling online can work as your launch pad. And as a flexible and beginner-friendly platform, Shopify will support your business every step of the way.</p> <p><a href="/ca/start">Get started</a> today or <a href="/ca/blog/what-is-shopify" title="what is shopify">learn more</a> about Shopify's tools for selling everywhere.</p> <p><em>Feature illustration by Pete Ryan</em></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/ca/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/ca/blog/make-money-from-home">25 Best Ways to Make Money From Home in 2024</a></li><li class="mt-2"><a href="/ca/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/ca/blog/build-a-website">How to Build a Business Website for Beginners</a></li><li class="mt-2"><a href="/ca/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/ca/blog/14288561-how-to-build-a-massive-following-on-instagram">17 Ways to Get More Followers on Instagram (2024)</a></li><li class="mt-2"><a href="/ca/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/ca/blog/start-affiliate-marketing-with-no-money">How To Start Affiliate Marketing With No Money</a></li><li class="mt-2"><a href="/ca/blog/sell-sex-toys">How To Sell Sex Toys Online in 2024</a></li><li class="mt-2"><a href="/ca/blog/holiday-stores">Making Spirits Bright- Inside the Workshops of 7 Christmas Store Owners</a></li></ul></div><div id="faq-section" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>Sell art online FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is the best site to sell my art?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>The best way to sell art online is by building your own branded ecommerce site with a platform like Shopify. You can also sell your work on a crafts and art marketplace like Etsy or on social media platforms like Instagram and Facebook Shops. Understand where your target customers like to shop to find out the best place to sell your art online.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What steps do I need to take to sell my art online?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>If you are an artist looking to learn how to sell your art online, you can get up and running in a few simple steps:</p> <ol> <li aria-level="1">Choose your format: originals or reproductions.</li> <li aria-level="1">Find a printer (for reproductions).</li> <li aria-level="1">Build your artist brand.</li> <li aria-level="1">Set up an online store.</li> <li aria-level="1">Expand your reach by selling through marketplaces or online galleries.</li> <li aria-level="1">Market your art business.</li> </ol> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is selling art online profitable?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Yes, selling art online can be profitable if you’re intentional about your pricing and marketing strategies. It’s important to understand your costs, including art materials, ecommerce or marketplace selling fees, marketing costs, and other overhead will help you set retail prices that include a profit margin. Once you learn how to sell art online, you can explore the many channels that can help get your art into the hands of fans. Selling on marketplaces will help you reach bigger audiences and make more sales, but be wary of fees that can cut into profits. </p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How can a beginner sell art online?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Learning how to sell art online starts with understanding your brand and the right channels to find your audience. Often your own online store will be the best place to start selling original art. Price point for original art will be much higher, so it’s important that you build a strong, loyal audience for your work. Diversifying your sales channels, like also working with an online gallery or a site like Fine Art America to sell paintings online, will help you broaden your exposure as an artist. </p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What type of art sells the most?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>This is a tricky question because art is very broad and subjective. When you sell prints of your work, it can be very profitable because you can continue to generate income from a single piece. Lower price points (versus original art) mean you likely can sell more volume. Curators should follow trends in art and design to help understand what art collectors and potential buyers are buying, then work with artists that have high success potential. As a creator, you should lean into the style that you do best and build a following from there. </p> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Can you work with galleries to sell your art?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Yes, you can work with galleries to sell your art. Both online and physical galleries are always looking for new talent to represent. They can help with online art sales or promote your original artwork in a gallery exhibition. Many successful artists benefit from showing their work in this way. Reach out with a personalized and professional email with links to your portfolio. Each gallery may have different processes for submissions, so do your homework!</p> </div> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>DW</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ca/blog/authors/dayna-winter" class="no-underline" itemProp="url"><span itemProp="name">Dayna Winter</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>Jan 8, 2025</time></div></div></div><div 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computer","width":1800,"height":948},"tags":["Find an Idea","Starting Up"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eMaking a living as a career artist is more than creating beautiful art. It involves understanding how to build an audience, how to price art products, and the unique requirements for shipping art. It means thinking like an entrepreneur.\u003c/p\u003e\n\u003cp\u003eBefore \u003ca href=\"/blog/best-ecommerce-platforms\" target=\"_blank\"\u003eecommerce platforms\u003c/a\u003e, artists relied on third-party gallerists, agents, and retailers to distribute work. Today’s \u003ca href=\"/blog/creator-economy-tech-stack\" target=\"_blank\"\u003ecreator tools\u003c/a\u003e allow independent artists to own their distribution streams and create and sell art online.\u003c/p\u003e\n\u003cp\u003eThis shift has allowed gallerists and curators to represent more artists and expand into selling affordable art prints online to reach wider markets.\u003c/p\u003e\n\u003cp\u003eWhether you’re a creator or a curator, this step-by-step guide will teach you how to sell art online, with advice from gallerists and painters who have found success on the internet.\u003c/p\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/GOIVCfjVb-8?autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003ch2\u003eHow to sell art online\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eChoose your business model\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDecide what to sell: original art vs. reproductions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003ePhotograph and scan your work\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eFind a printer to print your art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBuild your brand as an artist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSet retail prices for your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBuild an ecommerce store to sell art online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDiscover more channels for selling art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSell your art offline\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eWork with galleries to sell your art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLicense your art \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eMarket your art brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003ePackage and ship your art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eUnderstand plagiarism and copyright for artists\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIn the following sections, we’ll cover the basics of selling art online. Explore topics for every level, from working with printers, \u003ca href=\"/blog/start-online-store\" title=\"start an online store\"\u003estarting an online store\u003c/a\u003e, and dealing with plagiarism.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-maria-qamar_d8823dfa-8588-4066-8135-47a755c482f2.jpg?v=1694117589\" alt=\"Portrait of artist Maria Qamar in her studio\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-maria-qamar_d8823dfa-8588-4066-8135-47a755c482f2.jpg?v=1694117589\"\u003e\n\u003cfigcaption\u003eArtist Maria Qamar in her studio. \u003cem\u003eHatecopy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eNo matter what type of art you’re into—original acrylic paintings, digital art prints, sculpture—this resource has actionable advice for every professional artist. Hear expert advice from \u003ca rel=\"nofollow\" href=\"https://spoke-art.com/\" target=\"_blank\"\u003eSpoke Art\u003c/a\u003e gallerist Ken Harmon, \u003ca rel=\"nofollow\" href=\"https://www.fermeapapier.com/\" target=\"_blank\"\u003eFerme à Papier\u003c/a\u003e owner Cat Seto, and artist Maria Qamar, a.k.a. \u003ca rel=\"nofollow\" href=\"https://hatecopy.com/\" target=\"_blank\"\u003eHatecopy\u003c/a\u003e. From learning how to sell paintings online to reproducing your work as merch, these experts will walk you through every step.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Choose your business model: Sell your own art or works by other artists\u003c/h3\u003e\n\u003cp\u003eThere are two ways to sell art online: create or curate. Cat built her career both ways, by creating and selling her own work and representing the work of others in her boutique. Which one is right for you?\u003c/p\u003e\n\u003ch4\u003eCreate and sell your own art\u003c/h4\u003e\n\u003cp\u003eAs an artist, you are the creator, producing original art, reproductions of originals, or digital artwork, and selling directly to your customers or indirectly through a gallery, retail partner, or agent. \u003c/p\u003e\n\u003cp\u003eIt’s never been easier for artists to sell directly, with emerging creator tools popping up seemingly every day. If you’re learning how to sell paintings online, galleries can expose your work to new audiences. They may also have access to resources and professionals to help promote, exhibit, handle, and ship artwork.\u003c/p\u003e\n\u003ch4\u003eCurate the works of other artists\u003c/h4\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-gallery-show.jpg?v=1694117756\" alt=\"A man stands in a modern gallery examining a piece of art\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-gallery-show.jpg?v=1694117756\"\u003eIf you’re not personally an artist but you have a great eye and a love of the art world, you can still get into the game of selling art as a curator. \u003c/p\u003e\n\u003cp\u003eSome artists may not be into marketing or figuring out how to sell art online and instead rely on gallerists, curators, and retail partners to handle this aspect of the business. As a partner to artists, you make a percentage of the selling price in exchange for your business knowledge and service.\u003c/p\u003e\n\u003cp\u003eThere are several ways to work with artists to sell their art online—be it selling originals or prints, or licensing works to be printed on merchandise or used in publication. \u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Decide what to sell: original art versus reproductions\u003c/h3\u003e\n\u003cp\u003eThe best way to sell your art online will depend on the nature of your art and your chosen medium. You may choose to sell your art, sell reproductions of that work, or both.\u003c/p\u003e\n\u003cp\u003eFine artists using classic mediums and selling at high price points may choose to sell only originals, for example, while digital art, which can be reproduced without loss of quality, is great for prints and merch.\u003c/p\u003e\n\u003cp\u003eIn fact, most art created in 2D mediums can be sensitively reproduced to generate unlimited sales from a single work.\u003c/p\u003e\n\u003cp\u003eConsider the following formats:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOriginal art: \u003c/strong\u003ePaintings, drawings, illustrations (Note: you can sell both the original art as well as prints of the same work)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited- or open-edition prints: \u003c/strong\u003eFramed, unframed, or prints on canvas)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital art or \u003ca href=\"https://apps.shopify.com/digital-downloads\"\u003edigital downloads:\u003c/a\u003e\u003c/strong\u003e Desktop wallpaper, templates, print-at-home art, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom art:\u003c/strong\u003e Made to order from a customer request or commissioned by a business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMerchandise:\u003c/strong\u003e Your art printed on hats, iPhone cases, mugs, \u003ca href=\"/blog/14515425-how-to-start-an-online-t-shirt-business-the-ultimate-guide\"\u003et-shirts\u003c/a\u003e, \u003ca href=\"/blog/how-to-make-enamel-pins\"\u003eenamel pins\u003c/a\u003e, greeting cards, stationery, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepeat prints:\u003c/strong\u003e On fabric, wrapping paper, or wallpaper\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicensing:\u003c/strong\u003e \"Renting\" work to other brands or publications (great for illustrators and photographers)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollaborations with brands:\u003c/strong\u003e Limited collection sold through the partner brand’s store\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eHow to sell paintings online\u003c/h4\u003e\n\u003cp\u003eThis guide will provide you with everything you need as an artist selling paintings online. With the exception of the section on printing your art, each step applies to online art sales for both original and reproductions.\u003c/p\u003e\n\u003ch4\u003eHow to sell prints online\u003c/h4\u003e\n\u003cp\u003eYou’ll also find all the information required to sell prints online. This guide will walk you through the steps to make money selling art online by reproducing original artwork to sell over and over again. Pay particular attention to the section on printing your art, as well as how to leverage \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand products\u003c/a\u003e to start making online sales through your digital art in just a few clicks.\u003c/p\u003e\n\u003ch4\u003eSelling other types of art reproductions\u003c/h4\u003e\n\u003cp\u003eIndigenous artist \u003ca rel=\"nofollow\" href=\"https://www.patrickhunter.ca/\" target=\"_blank\"\u003ePatrick Hunter\u003c/a\u003e creates price-accessible reproductions of his work on goods like greeting cards and apparel.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"Artist Patrick Hunter sells art online with a collection of prints.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-merch.png?v=1694117631\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003eSome mediums, like sculpture, are more difficult to reproduce or use for merchandise applications. But for those impossible to scan and print, there are still ways to generate additional income from a single design. For example, clay works may use the same mold to generate similar pieces, and 3D designs can be created over and over with a 3D printer.\u003c/p\u003e\n\u003ch4\u003eReproductions of art prints: open edition versus limited edition\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/where-to-sell-art-online-hatecopy_0a4cc73c-eea1-4b48-ba3c-96c304fd6c60.png?v=1694117664\" alt=\"Product collection page from artist HATECOPY's website\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/where-to-sell-art-online-hatecopy_0a4cc73c-eea1-4b48-ba3c-96c304fd6c60.png?v=1694117664\"\u003e\n\u003cfigcaption\u003eHatecopy art adorns merch, apparel, and other goods on Maria’s own website. \u003cem\u003eHatecopy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/start-online-tshirt-business\"\u003eReproducing art on t-shirts\u003c/a\u003e or mugs, or as art prints means that a single work can bear fruit indefinitely—or for a limited time. There are two ways to approach selling your art as prints: open edition or limited edition.\u003c/p\u003e\n\u003ch5\u003eWhat is open edition? \u003c/h5\u003e\n\u003cp\u003eOpen edition means printing and selling an unlimited number of products (reproductions or prints of an original work). With this option, you can continue to profit from a single piece of art indefinitely while there is still demand for it.\u003c/p\u003e\n\u003cp\u003eHowever, the unlimited availability of your pieces may devalue your work overall.\u003c/p\u003e\n\u003ch5\u003eWhat is limited edition?\u003c/h5\u003e\n\u003cp\u003eLimited edition means printing only a certain number of prints before they are gone. These are often numbered and signed by the artist to add value and authenticity.\u003c/p\u003e\n\u003cp\u003eWhile fewer items are sold, the limited availability adds value to the art, meaning you can sell prints at higher price points.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-product-page.png?v=1694117829\" alt=\"Product page selling art online from Spoke gallery's website\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-product-page.png?v=1694117829\"\u003e\n\u003cfigcaption\u003eThis print by Van Orten Design has a limited run of 100 prints available on Spoke’s website. \u003cem\u003eSpoke Art\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSpoke often opts for the limited edition strategy. “We work really hard to find things that are very special to sell. Things that are special should be treated like they’re special,” Ken says. \u003c/p\u003e\n\u003cp\u003eTo help minimize reselling, Spoke will limit quantities of certain prints per customer. “Making sure that the real fans are actually the ones who are able to get the things that we sell is always a priority,” Ken says.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Photograph and scan your work\u003c/h3\u003e\n\u003cp\u003ePhotographing and representing your products clearly and accurately is important for any online small business. Without the ability to feel a product, potential customers need to get the best sense of what they’re buying through clear and detailed images. \u003c/p\u003e\n\u003cp\u003eSelling art online is no exception. “If you have a bad image of your work or the image doesn’t represent the work accurately, you’re going to have a harder time selling it,” says Ken. Or, you’ll be stuck dealing with unhappy customers and processing returns.\u003c/p\u003e\n\u003ch4\u003ePhotographing art to sell\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eProduct photography\u003c/a\u003e for art is a little trickier than other products, and a basic light setup may still cause glare or color irregularities. Consider hiring a professional to shoot larger works or art with any three-dimensional or glossy elements.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-cat-seto-1_4bbb65fc-4f9b-4995-9308-c3663d5bbe1f.jpg?v=1694117983\" alt=\"A few illustrated greeting cards arranged on a table with other objects\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-cat-seto-1_4bbb65fc-4f9b-4995-9308-c3663d5bbe1f.jpg?v=1694117983\"\u003e\n\u003cfigcaption\u003eLifestyle photos that feature your products or art in a space or scene help to inspire your customers and show scale. \u003cem\u003eFerme à Papier\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re selling merch or other products that feature your art, the general rules of product photography apply:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTake clear shots from multiple angles as well as zoomed-in shots to show texture and detail.\u003c/li\u003e\n\u003cli\u003eLifestyle photos (your product in a scene) are great for your homepage and social media and help to show scale. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/blog/print-on-demand-companies\"\u003ePrint-on-demand services\u003c/a\u003e often provide mockup images you can use on your product pages in lieu of or in addition to photography. \u003c/p\u003e\n\u003ch4\u003eScanning art to sell\u003c/h4\u003e\n\u003cp\u003eFor 2D works, Ken recommends scanning as an affordable and effective alternative to photography. “The most cost effective way to do that is to get a desktop scanner and scan the work in parts and stitch it together digitally,” he says. “If you’ve got a piece with a high-gloss coating or a resin, that’s a little tricker, but for the majority of works on canvas or paper, it’s pretty easy.” In the case of more challenging scans, galleries and other printing services can help.\u003c/p\u003e\n\u003cp\u003eIn both cases, you’ll want the final product to represent your work as closely as possible so you can use it in your portfolio or sell the work as prints or digital art.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eDIY Guide to the Perfect Product Photography Setup\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/ecommerce-photography\"\u003eThe Complete Guide to Ecommerce Photography\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"4\"\u003e4. Find a printer to print your art\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-printer.jpg?v=1694118027\" alt=\"A person operates a commercial printer\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-printer.jpg?v=1694118027\"\u003eUnderstanding how to sell your prints of your artwork comes down to getting very friendly with a printer, whether that’s your at-home inkjet or a company that handles the task for you. There are multiple options, from DIY to completely hands off, to help you sell art prints and other merchandise to your audience.\u003c/p\u003e\n\u003ch4\u003eDIY printing\u003c/h4\u003e\n\u003cp\u003eIt’s possible to start selling your own artwork by creating quality prints yourself with high-quality paper, ink, and an at-home office printer. As a new artist, this method can keep costs low, but may be unsustainable as you scale over time. \u003c/p\u003e\n\u003cp\u003e“In the beginning, I would print, package, and deliver by hand every single poster that was ordered,” says Maria. “At some point the volume became so much that I couldn’t make time to draw. I was spending all of my days delivering and in transit.” \u003c/p\u003e\n\u003cp\u003eThis method is usually limited to selling art prints on paper, but some specialty home printers may allow you to print on canvas paper or fabric designed specifically for this purpose.\u003c/p\u003e\n\u003ch4\u003eUsing a printing company\u003c/h4\u003e\n\u003cp\u003eA local or online printing company can reproduce your work en masse and can even offer bulk discounts if you are printing many of the same piece. This can be the best way to sell art online if you have a small catalog and high sales volume of those pieces. \u003c/p\u003e\n\u003cp\u003eWith this method, you’ll still be responsible for packaging and shipping the prints you sell online. These companies can often produce high-quality prints due to more advanced printers.\u003c/p\u003e\n\u003ch4\u003ePrint on demand services\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-collection-page.png?v=1694118067\" alt=\"A selection of art products for sale on an ecommerce site\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-collection-page.png?v=1694118067\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eFerme à Papier\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/blog/print-on-demand\" title=\"print on demand\"\u003ePrint on demand\u003c/a\u003e is one of the easiest and cheapest ways to sell art online, especially for merch. This hands-off approach integrates with your online store, automatically printing and shipping orders to customers. It's also budget-friendly, eliminating the need for upfront investment in equipment or inventory.\u003c/p\u003e\n\u003cp\u003eWhen the number of orders exceeded her capacity to print and ship work herself, Maria upgraded to using a print-on-demand company. “All I have to do is upload and let it do the work for me,” she says. “Now I can focus on actually creating art and connecting with people.”\u003c/p\u003e\n\u003cp\u003ePrint-on-demand products don’t just stop at paper prints. Your art can be printed on a number of items to sell, from phone cases to \u003ca href=\"/blog/how-to-make-sell-stickers\"\u003estickers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTip: Request samples from the print-on-demand provider so you can inspect the colors and quality of the print. This is especially important if items will be sent directly to your customers.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Build your brand as an artist\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-banksy-UNSPLASH.jpg?v=1694118124\" alt='Pedestrians pass a large mural that reads \"BANKSY\"' data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-banksy-UNSPLASH.jpg?v=1694118124\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAs an artist learning how to sell your artwork, your brand may evolve as a natural extension of your art. Your chosen style and medium will define you as an artist and you will naturally attract fans and buyers based on this alone. However, there are many decisions you will need to consciously make when you start to think of yourself as a business as well as an artist.\u003c/p\u003e\n\u003cp\u003eBecause art is a personal and sometimes emotional purchase, your brand story as an artist could factor into someone’s decision to buy. And other business assets like packaging and site design should mirror or complement the visual aesthetic of the work itself.\u003c/p\u003e\n\u003cp\u003eYour branding exercise should answer the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDo you create and sell art under your own name, a pseudonym, or a brand name?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow will you approach \u003ca href=\"/blog/brand-storytelling\"\u003ebrand storytelling\u003c/a\u003e? How much of your personal story will you tell?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDo you have a mission, values, or a cause that you want to communicate through your brand?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOutside of the art itself, what is the visual direction of your \u003ca href=\"/blog/how-to-diy-a-visual-brand\"\u003ebrand identity\u003c/a\u003e? What’s the tone of your communication?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat branding assets do you need? Even without design skills or the budget to hire a graphic designer, you can generate a logo with a \u003ca href=\"/tools/logo-maker\"\u003elogo maker\u003c/a\u003e and execute \u003ca href=\"/blog/branding-design\"\u003ebranding design\u003c/a\u003e with free and simple tools.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe answer to these questions will help you build a set of brand guidelines that will form the foundation for website design, marketing materials, etc. If you eventually scale your business, these guidelines will help you maintain brand consistency as you delegate tasks to staff or other partners.\u003c/p\u003e\n\u003cp\u003eYour brand story can surface in multiple places including your social media content, inserts in your packaging, and on an About page on your website, like this one from Australian artist \u003ca rel=\"nofollow\" href=\"https://artbysarah.com.au/\" target=\"_blank\"\u003eSarah Migliacco\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"An about page on the website of an Australian artist selling art online\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-about-page-ecommerce.png?v=1694118173\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003eMany artists build fan bases based on their online personas or personal brands that are closely tied to their art. Tatiana Cardona, also known as \u003ca rel=\"nofollow\" href=\"https://www.femalealchemy.com/\" target=\"_blank\"\u003eFemale Alchemy\u003c/a\u003e, has chosen to put her face at the center of her social media strategy.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"A grid of Instagram photos from a ceramic artist\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-instagram.jpg?v=1694118209\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-build-a-brand\"\u003eHow To Build a Brand in 7 Steps\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/personal-brand\"\u003eHow To Build a Personal Brand: 8 Simple Steps\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Set retail prices for your products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-artist-gallery.jpg?v=1694118268\" alt=\"An artist stands in her studio in from of white textural art\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-artist-gallery.jpg?v=1694118268\"\u003e\n\u003cfigcaption\u003eWhen setting retail price for art, consider more subjective aspects like value, demand, and popularity of the art or artist. \u003ci\u003ePexels\u003c/i\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHow do you sell your art online—and actually make money doing it? Making a living as a working artist is possible if you know how to value and price your work. Pricing art is challenging because it doesn’t necessarily fit neatly into typical \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategies\u003c/a\u003e. \u003c/p\u003e\n\u003ch4\u003ePricing original art\u003c/h4\u003e\n\u003cp\u003eRunning any business that will be sustainable in the long term involves being profitable at some point. To achieve this, you will need to price your art accordingly. If you’re just beginning to experiment with selling paintings online and don’t have a widely known name, you can start with a simple formula to price your original art:\u003c/p\u003e\n\u003cp\u003eYour cost to sell and market the piece + material costs + other expenses + your markup (profit) = retail price\u003c/p\u003e\n\u003cp\u003eFor this method, it’s helpful to factor in the time you spent creating the art. It is typical for artists to undervalue their time and work, especially at the beginning.\u003c/p\u003e\n\u003cp\u003eWhere the formula above fails is that the value of art is subjective and not necessarily dependent on concrete details like material cost or labor hours. Famous and successful artists can fetch exponentially more for a piece that has roughly the same creation costs as that of a new artist. Check the market to compare your pricing to similar artists at similar levels and adjust accordingly. \u003c/p\u003e\n\u003cp\u003eTip: You can work with gallerists, who are experts at valuing and pricing art, to set a price that makes sense for you, the gallery, and the market. Note that the gallery will take a cut of the retail price when selling paintings online and IRL.\u003c/p\u003e\n\u003ch4\u003ePricing art prints to sell\u003c/h4\u003e\n\u003cp\u003eSelling art prints or other types of reproduction can follow a more simple pricing formula: \u003c/p\u003e\n\u003cp\u003eThe cost of printing + your cost to sell and market the print + other expenses + your markup (profit) = retail price\u003c/p\u003e\n\u003cp\u003eYour markup may be on a scale depending on whether you sell open- or limited-edition prints. Other expenses may include office supplies, software or app fees, professional services, studio rent, and more.\u003c/p\u003e\n\u003cp\u003e“Knowing what your products stand for and what you aren’t willing to compromise are key components in driving decisions about pricing,” says Cat. For her, printing on sustainable paper was a must-have, even though it would drive up material costs and ultimately the retail price. Communicating these decisions to the customer is important, especially if your prices are higher than average.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-price-your-product\"\u003eHow To Price a Product in 3 Simple Steps\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/pricing-strategies\"\u003eRule the Market: 15 Retail Pricing Strategies\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/retail/product-pricing-for-wholesale-and-retail\"\u003eHow to Calculate Wholesale Prices and Profit Margins\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e7. Build an ecommerce store to sell art online\u003c/h3\u003e\n\u003cp\u003eThe best way to sell your art online is by \u003ca title=\"Shopify tutorial\" href=\"/blog/shopify-tutorial\"\u003esetting up a Shopify store\u003c/a\u003e. You’ve already done a lot of the work if you’ve established brand guidelines, pricing, and business model (originals, prints, or merch)—this part is simply assembly.\u003c/p\u003e\n\u003ch4\u003eCritical pages\u003c/h4\u003e\n\u003cp\u003eEvery ecommerce store should have a few key pages that customers expect to see when browsing. These include a homepage, contact page, \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout page\u003c/a\u003e, collection pages, and \u003ca href=\"/blog/product-page\"\u003eproduct pages\u003c/a\u003e. Some lesser known but important pages to consider are \u003ca href=\"/tools/policy-generator/terms-and-conditions\"\u003eterms and conditions\u003c/a\u003e, FAQ, privacy policy, and \u003ca href=\"/blog/shipping-policy\"\u003eshipping policy\u003c/a\u003e pages. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce-page.png?v=1694118360\" alt=\"A webpage on artist Tracie Andrews' ecommerce site\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce-page.png?v=1694118360\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eTracie Andrews\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor artists, a gallery or portfolio page may also be useful if you plan to license your work, sell through galleries, offer custom art, or attract \u003ca href=\"/blog/brand-partnerships-for-influencers\"\u003ebrand partnerships\u003c/a\u003e. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" style=\"float: none;\" alt=\"A portfolio page on artist Alex Garant's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-portfolio-page.png?v=1694118392\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eAlex Garant\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eStore design and themes\u003c/h4\u003e\n\u003cp\u003eWhen setting up your online art store, choose a \u003ca href=\"https://themes.shopify.com?utm_source=post\u0026amp;medium=blog\u0026amp;term=211990409\u0026amp;campaign=howtosellonline\"\u003eShopify theme\u003c/a\u003e that lets your art breathe—large images and lots of white/negative space. Themes are like templates that you build upon, layering in your own images and copy, and tweaking colors and layout to suit your business.\u003c/p\u003e\n\u003cp\u003eWhile Shopify themes are designed to be customized easily with no code, you can adjust your theme even further by hiring a \u003ca href=\"https://experts.shopify.com\"\u003eShopify Expert\u003c/a\u003e to help you with design or development work.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce.png?v=1694118463\" alt=\"Spoke Art's homepage on it ecommerce webiste\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce.png?v=1694118463\"\u003e\n\u003cfigcaption\u003eSpoke Art’s website uses a simple theme that prioritizes big images and lets the art be the star. \u003cem\u003eSpoke Art\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eBuild an online store now\u003c/p\u003e\n\u003cp\u003eCreate your store in minutes with Shopify's drag-and-drop editor. Choose from industry-tailored themes that spark joy with dynamic effects and add extra features using third-party apps.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/website/builder\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003eApps for art stores\u003c/h4\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com\"\u003eShopify App Store\u003c/a\u003e is packed with apps that plug directly into your online store to solve specific pain points, add unique features, and help you run your store more effortlessly—allowing you to focus on the creative aspects of the business.\u003c/p\u003e\n\u003cp\u003eApp suggestions to help sell your art online:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePrint-on-demand apps.\u003c/strong\u003e If you sell your artwork as digital prints and merch, apps like \u003ca href=\"https://apps.shopify.com/creativehub\"\u003eCreativehub\u003c/a\u003e, \u003ca href=\"https://apps.shopify.com/printful\"\u003ePrintful\u003c/a\u003e, or \u003ca href=\"https://apps.shopify.com/printify\"\u003ePrintify\u003c/a\u003e can sync with your store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eGallery apps.\u003c/strong\u003e An app like \u003ca href=\"https://apps.shopify.com/powr-photo-gallery\"\u003ePOWRful Photo Gallery\u003c/a\u003e can be used to create a portfolio or catalog of your work to share with galleries or brands looking to partner with you.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSocial marketing apps.\u003c/strong\u003e Keep site content fresh with an app like \u003ca href=\"https://apps.shopify.com/instafeed\"\u003eInstafeed\u003c/a\u003e that pulls Instagram images into a gallery on your site.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProduct page apps.\u003c/strong\u003e If you’re offering a specific piece of artwork with overlapping options (size, frame or no frame, paper type, etc.), use an app like \u003ca href=\"https://apps.shopify.com/product-options\"\u003eSC Product Options\u003c/a\u003e to layer item variants.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/free-shopify-apps\"\u003eThe 20 Best Free Shopify Apps for Your Shopify Store\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/creator-economy-tech-stack\"\u003e150+ Best Content Creator Platforms\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Discover more online channels for selling art\u003c/h3\u003e\n\u003cp\u003eWhat’s the best place to sell your art online? Aside from your own online store, it’s where your ideal customer is already hanging out. If you have amassed a following on a particular social media channel, for example, that might be a great place to start.\u003c/p\u003e\n\u003cp\u003eHaving an omnichannel strategy is important for protecting your independence as a creator. Your own online shop allows you to own the look and feel of your space as well as the audience you build. But layering on other channels can help you access additional markets and build your personal brand as an artist.\u003c/p\u003e\n\u003cp\u003eWhere to sell your art online:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eA standalone ecommerce site\u003c/strong\u003e allows you to sell online using an ecommerce platform like Shopify.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e \u003ca href=\"/blog/online-selling-sites\"\u003eOnline marketplaces\u003c/a\u003e\u003c/strong\u003e like \u003ca href=\"https://apps.shopify.com/etsy-marketplace-integration\"\u003eEtsy\u003c/a\u003e, \u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, or \u003ca href=\"/blog/shopify-ebay-integration\"\u003eeBay\u003c/a\u003e can plug directly into your online store, allowing you to sync sales and reach wider audiences.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOther art-specific marketplaces\u003c/strong\u003e help you show up where art lovers congregate (Society 6, Artfinder, Saatchi Art, Fine Art America, etc.).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSocial selling channels\u003c/strong\u003e like \u003ca href=\"/facebook-instagram\"\u003eFacebook and Instagram\u003c/a\u003e that integrate with your Shopify store. \u003ca href=\"/blog/tiktok-ecommerce\"\u003eSell on TikTok\u003c/a\u003e and run \u003ca href=\"/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e to drive fans to your store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e \u003ca href=\"/blog/selling-wholesale\"\u003eWholesale\u003c/a\u003e or consign\u003c/strong\u003e to other online boutiques and galleries. You can browse wholesale markets to find compatible retailers that want to sell your art.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e \u003ca href=\"/blog/brand-collaborations\"\u003eCollaborations\u003c/a\u003e\u003c/strong\u003e with other artists who sell artwork online. Get exposure to their audiences by producing collab work to sell and promote on both your site and theirs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eCat sells direct to customers and works on custom projects for clients and brands, in addition to her wholesale business. “If I had tried to balance all of these from the onset,” she says. “I believe I would have been overwhelmed.” \u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca href=\"/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Sell your art offline: gallery exhibitions, pop-ups, and events\u003c/h3\u003e\n\u003cp\u003eBecause Maria works frequently in traditional mediums, much of the impact of the texture and scale of her work gets lost digitally. “It’s actual physical work, so when we do exhibits, you can walk into a gallery and see that I’m a real person who has technical skills and can do paintings and large scale installations,” she says. \u003c/p\u003e\n\u003cp\u003eArtists can also connect with fans and find new audiences by selling art offline. You can use in-person experiences to drive people back to your online store.\u003c/p\u003e\n\u003cp\u003eConsider the following when selling your own artwork IRL:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePartner with a gallery to exhibit work and generate buzz.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLook into local art markets, art fairs, and events, and set up a one-time or semi-permanent booth.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsign or wholesale with art, gift, or lifestyle retail stores, or set up a small \u003ca href=\"/blog/pop-up-shop\"\u003epop-up\u003c/a\u003e within an existing store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOpen your studio to the public when you launch your website, or keep consistent weekly open-studio hours to invite fans into your process.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRun a \u003ca href=\"/blog/pop-up-shop\"\u003epop-up shop\u003c/a\u003e (partner with other artists to reduce costs).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e“Lend” or consign work for décor to emerging retail businesses like cafés in exchange for the exposure.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-0\" height=\"446\" src=\"https://www.instagram.com/p/CfHOzEMgG8N/embed/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A0%2C%22os%22%3A1630.5999999999767%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D\" id=\"instagram-embed-0\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript type=\"text/javascript\" async=\"\" src=\"https://cdn.bizible.com/xdc.js?_biz_u=4f35fad10fa34fdae72fd0d112a61f46\u0026amp;_biz_h=-299360918\u0026amp;cdn_o=a\u0026amp;jsVer=4.24.10.10\"\u003e\u003c/script\u003e\u003cscript src=\"https://connect.facebook.net/signals/config/1904241839800487?v=2.9.172\u0026amp;r=stable\u0026amp;domain=www.shopify.com\u0026amp;hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e\u0026amp;ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112%2C199%2C198%2C200%2C205%2C206%2C207%2C203%2C195%2C131%2C162%2C194%2C196%2C121%2C156%2C144%2C150%2C188%2C189%2C128%2C231%2C115%2C126%2C232%2C164%2C118%2C234%2C165%2C135%2C122%2C153%2C147%2C127\" async=\"\"\u003e\u003c/script\u003e\u003cscript src=\"https://connect.facebook.net/signals/config/1298671233649970?v=2.9.172\u0026amp;r=stable\u0026amp;domain=www.shopify.com\u0026amp;hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e\u0026amp;ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112\" async=\"\"\u003e\u003c/script\u003e\u003cscript async=\"\" src=\"https://connect.facebook.net/en_US/fbevents.js\"\u003e\u003c/script\u003e\u003cscript type=\"text/javascript\" async=\"\" src=\"https://www.googletagmanager.com/gtag/js?id=G-W6NECZNE63\u0026amp;l=dataLayer\u0026amp;cx=c\"\u003e\u003c/script\u003e\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eAdvances in technology like \u003ca href=\"https://help.shopify.com/en/partners/resources/creating-media/3d-models/creating-3d-models\"\u003e3D and AR\u003c/a\u003e for online stores and the trend toward digital experiences may mark big changes for the art world in the future. It’s important to follow \u003ca href=\"/blog/consumer-trends\"\u003econsumer trends\u003c/a\u003e while you learn how to sell your art and grow your business.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Work with galleries to sell your art\u003c/h3\u003e\n\u003cp\u003eYou can work with galleries to sell your art on your behalf if you are not interested in handling the business side of art, or as an additional channel to complement your own efforts. This partnership can give you access to new audiences, including serious art buyers and art collectors.\u003c/p\u003e\n\u003cp\u003eHere are a few dos and don’ts when working with galleries:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO\u003c/strong\u003e check out the gallery’s social media accounts. “If you have more followers than that gallery does or that gallery doesn’t have a lot of followers, that may give you pause,” says Ken. A gallery should be able to give you a wider exposure than you can get yourself.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDON’T\u003c/strong\u003e approach a gallery via social media (unless they specifically ask for it). “While social media is a major focus for us, that’s just not a very professional way to come across if you’re an artist,” says Ken.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO\u003c/strong\u003e your research and contact only those galleries who represent work in line with your own style. “You can’t sell street art to somebody who collects impressionism,” says Ken.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDON’T\u003c/strong\u003e sacrifice quality for quantity. “It’s frustrating when an artist who's hoping to catch our attention tags us and 20 other galleries all in the same post.” Select the top few galleries that you want to work with most and send individual outreach to each.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO\u003c/strong\u003e your homework. “Find the name of the director or the curator for the gallery,” says Ken. “Being able to personalize an email is a great first step in that process.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e11. License your art \u003c/h3\u003e\n\u003cp\u003eAside from selling physical art—both original and reproductions—there’s another way to make money as an artist: licensing. Licensing your art involves selling permission for a brand, business, institution, agency, stock photography site, or person to use a digital version of your image for a specific use case and timeframe.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-behance.png?v=1694118619\" alt=\"A page advertising the services of an artist on Behance\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-behance.png?v=1694118619\"\u003e\n\u003cfigcaption\u003eArtists often use sites like Behance to find clients to license illustration or design work. \u003cem\u003eBehance\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLicensing contracts vary and may include unlimited use rights or the right to use a digital art image indefinitely, though usually there are limitations in place to protect the artist. Understand what you’re signing before entering into any legal agreement, and be sure you still retain ownership over your image.\u003c/p\u003e\n\u003cp\u003eTip: Consult a contract lawyer for help in negotiating the terms of your licencing agreements. This is especially important as you gain more cachet or the value of your art increases.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. Market your art brand\u003c/h3\u003e\n\u003cp\u003eMany artists like Maria started on social media, growing a following first before launching a store and monetizing their work. The channel where you’ve gained the most traction in the beginning is a natural place to spend your energy and marketing dollars first.\u003c/p\u003e\n\u003cp\u003eArtist \u003ca rel=\"nofollow\" href=\"https://www.instagram.com/didyouseeadam/?hl=en\" target=\"_blank\"\u003eAdam Spychala\u003c/a\u003e uses Instagram—a platform where he has over 100,000 followers—to promote his work and his print shop.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-1\" height=\"886\" src=\"https://www.instagram.com/p/Cv1_FFXMEJE/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A1%2C%22os%22%3A1636.9000000000233%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D\" id=\"instagram-embed-1\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eThere are several ways to market your art and drive traffic to your sales channels. Try these marketing strategies for your brand:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePaid ads.\u003c/strong\u003e Run ad campaigns on platforms like Google or Facebook.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInvest in organic social content by posting consistently and engaging with fans and online art communities frequently. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eRun contests or offer exclusive discounts.\u003c/strong\u003e Use these to help build your email list.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse influencer marketing. \u003c/strong\u003eReach out to creators and press when you launch your site or a new collection.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eApply SEO. \u003c/strong\u003eLearn about \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eecommerce SEO\u003c/a\u003e to help improve your store’s discoverability on search engines.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTry offline marketing\u003c/strong\u003e. Participate in art shows and markets or work with a gallery to expand your reach to new, larger audiences.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse content marketing. \u003c/strong\u003eLeverage your expertise to create content around art, tutorials, behind-the-scenes sneak peeks, etc., either through a blog, TikTok account, YouTube channel, or podcast.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eArtist \u003ca rel=\"nofollow\" href=\"https://icaezar.com/pages/about-us\" target=\"_blank\"\u003eSegun Caezar\u003c/a\u003e takes fans behind the scenes with content that demonstrates his process of creating his paintings.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-2\" height=\"654\" src=\"https://www.instagram.com/reel/C7R-tFCpAAA/embed/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A2%2C%22os%22%3A1640.4000000000233%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D\" id=\"instagram-embed-2\" class='instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered' scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/how-to-increase-website-traffic\"\u003eProven Strategies to Skyrocket Website Traffic\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/tiktok-marketing\"\u003eGuide to TikTok Marketing: Effective Tips and Strategies\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eLevel up your marketing with automations\u003c/p\u003e\n\u003cp\u003eWith Shopify, you can automate key marketing tasks like capturing leads, sending email campaigns, segmenting customers, and analyzing results.\u003c/p\u003e\n\u003ca href=\"/market?itcat=coreblog\u0026amp;itterm=shopify-marketing-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"13\"\u003e13. Package and ship your art\u003c/h3\u003e\n\u003cp\u003eAs art is visual, you should pay attention to the smallest details, down to how your art is packaged and shipped. Art that arrives undamaged is the bare minimum—give your customers an \u003ca href=\"/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand\"\u003eunboxing experience\u003c/a\u003e that matches the quality and care you put into your work. \u003c/p\u003e\n\u003cp\u003eAs art can be fragile, follow these guidelines for ensuring your work arrives safe and sound.\u003c/p\u003e\n\u003ch4\u003eDIY shipping for art\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ship-art.webp?v=1694118723\" alt=\"A person holds a cardboard tube used for shipping art\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ship-art.webp?v=1694118723\"\u003e\n\u003cfigcaption\u003eThe Paper Tube Co. sells stock and custom tubes that you can brand to ship your oversized art reproductions professionally. \u003ca rel=\"nofollow\" href=\"https://papertube.co/\" target=\"_blank\"\u003e\u003cem\u003eThe Paper Tube Co.\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you are shipping original art, or elect to ship prints and canvases yourself, rather than through a print and fulfillment company, take extra precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. \u003c/p\u003e\n\u003cp\u003eUse glassine (a water and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging. Custom branded packaging like tissue paper or poly envelopes that feature your branding or art can spark delight with customers and improve their experience with your brand.\u003c/p\u003e\n\u003cp\u003eMany \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platforms\u003c/a\u003e integrate with shipping providers and shipping apps to help you find the best shipping rates for each market and package. Determine if you will offer free shipping and roll the shipping cost into the retail price or charge a flat fee to keep shipping transparent.\u003c/p\u003e\n\u003ch4\u003eShipping expensive and oversized original artwork\u003c/h4\u003e\n\u003cp\u003eFramed works and canvases require additional precautions. Packaging supply shops offer packing and shipping materials like cardboard corners and specialty box sizes designed specifically for art.\u003c/p\u003e\n\u003cp\u003eIf you’re shipping original work to a gallery or art collector, there are ways to cut costs. “Sometimes what we do is unstretch a canvas, roll it in a tube, and ship it that way, which dramatically lowers the freight costs,\" says Ken. \"Then we can have the canvas stretched locally.”\u003c/p\u003e\n\u003ch4\u003eShipping art direct with print on demand\u003c/h4\u003e\n\u003cp\u003eThe easiest way to sell artwork online is to outsource all of the printing, fulfillment, and shipping to a print-on-demand partner. They are able to access great shipping rates due to volume and partnerships with carriers.\u003c/p\u003e\n\u003ch4\u003eShipping insurance for fine art\u003c/h4\u003e\n\u003cp\u003eInsurance is important when shipping original works, as a lost or damaged package can’t be replaced. Many standard carriers offer fairly basic insurance on most packages, and if you sell your art you should look into the specific extra coverage costs and limitations of each carrier’s insurance offerings. \u003c/p\u003e\n\u003cp\u003eFor expensive works, look into using a private freight company or a carrier that specializes in art handling, despite the higher costs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/shipping-and-fulfillment\"\u003eHow To Ship Products To Customers\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e14. Understand plagiarism and copyright for artists\u003c/h3\u003e\n\u003cp\u003eBoth Maria and Ken say copycats and plagiarism are just an unfortunate reality of doing business. Maria took legal action only once, before shifting her perspective.\u003c/p\u003e\n\u003cp\u003eMaria takes Hatecopy’s copycats as an indication that she’s onto something.“It’s a sign that I’m inspiring others and that what I’m doing is right, because they wouldn’t copy me otherwise,” she says, “I’m not offended or bothered by it anymore.”\u003c/p\u003e\n\u003cp\u003eFor galleries that represent multiple artists and sell art online, copycat websites are a consistent problem. “It’s part of the way the world works, unfortunately. We do our best, but it happens,” says Ken.\u003c/p\u003e\n\u003cp\u003eWhile copycats may be a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to help protect intellectual property before infringement happens.\u003c/p\u003e\n\u003ch2\u003eStart selling art online today \u003c/h2\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-artist-UNSPLASH.jpg?v=1694118802\" alt=\"A painter works on art in his studio\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-artist-UNSPLASH.jpg?v=1694118802\"\u003eFor many emerging artists, the best way to learn how to sell your art online is to just get started with what you have at your disposal. Cat started her art business from a spare bedroom. Whether it’s a basement or a kitchen table, selling online can work as your launch pad. And as a flexible and beginner-friendly platform, Shopify will support your business every step of the way.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/start\"\u003eGet started\u003c/a\u003e today or \u003ca href=\"/blog/what-is-shopify\" title=\"what is shopify\"\u003elearn more\u003c/a\u003e about Shopify's tools for selling everywhere.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eSell art online FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best site to sell my art?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best way to sell art online is by building your own branded ecommerce site with a platform like Shopify. You can also sell your work on a crafts and art marketplace like Etsy or on social media platforms like Instagram and Facebook Shops. Understand where your target customers like to shop to find out the best place to sell your art online.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat steps do I need to take to sell my art online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you are an artist looking to learn how to sell your art online, you can get up and running in a few simple steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eChoose your format: originals or reproductions.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFind a printer (for reproductions).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild your artist brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSet up an online store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eExpand your reach by selling through marketplaces or online galleries.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMarket your art business.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs selling art online profitable?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, selling art online can be profitable if you’re intentional about your pricing and marketing strategies. It’s important to understand your costs, including art materials, ecommerce or marketplace selling fees, marketing costs, and other overhead will help you set retail prices that include a profit margin. Once you learn how to sell art online, you can explore the many channels that can help get your art into the hands of fans. Selling on marketplaces will help you reach bigger audiences and make more sales, but be wary of fees that can cut into profits. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can a beginner sell art online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eLearning how to sell art online starts with understanding your brand and the right channels to find your audience. Often your own online store will be the best place to start selling original art. Price point for original art will be much higher, so it’s important that you build a strong, loyal audience for your work. Diversifying your sales channels, like also working with an online gallery or a site like Fine Art America to sell paintings online, will help you broaden your exposure as an artist. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat type of art sells the most?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThis is a tricky question because art is very broad and subjective. When you sell prints of your work, it can be very profitable because you can continue to generate income from a single piece. Lower price points (versus original art) mean you likely can sell more volume. Curators should follow trends in art and design to help understand what art collectors and potential buyers are buying, then work with artists that have high success potential. As a creator, you should lean into the style that you do best and build a following from there. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you work with galleries to sell your art?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can work with galleries to sell your art. Both online and physical galleries are always looking for new talent to represent. They can help with online art sales or promote your original artwork in a gallery exhibition. Many successful artists benefit from showing their work in this way. Reach out with a personalized and professional email with links to your portfolio. Each gallery may have different processes for submissions, so do your homework!\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to sell art online and turn your passion into profit. This step-by-step guide has actionable advice from artists and ecommerce experts.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Illustration of a woman painting canvases in her studio but the canvases are new tabs opening from her computer\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Shopify_ArtWindowsmany_HEADER.jpg?v=1583764826\"\u003eLearn how to sell art online and turn your passion into profit. This step-by-step guide has actionable advice from artists and ecommerce experts.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Sell Art Online: The Complete Guide (2025)","description":"Learn how to sell art online and turn your passion into profit. This step-by-step guide has actionable advice from artists and ecommerce experts."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-ca\":\"https://www.shopify.com/ca/blog/211990409-how-to-sell-art-online\",\"en-gb\":\"https://www.shopify.com/uk/blog/211990409-how-to-sell-art-online\",\"en-au\":\"https://www.shopify.com/au/blog/211990409-how-to-sell-art-online\",\"en-id\":\"https://www.shopify.com/id/blog/211990409-how-to-sell-art-online\",\"en-nz\":\"https://www.shopify.com/nz/blog/211990409-how-to-sell-art-online\",\"en-za\":\"https://www.shopify.com/za/blog/211990409-how-to-sell-art-online\",\"en-ng\":\"https://www.shopify.com/ng/blog/211990409-how-to-sell-art-online\",\"en-ph\":\"https://www.shopify.com/ph/blog/211990409-how-to-sell-art-online\",\"en-sg\":\"https://www.shopify.com/sg/blog/211990409-how-to-sell-art-online\",\"en-hk\":\"https://www.shopify.com/hk/blog/211990409-how-to-sell-art-online\",\"en-ie\":\"https://www.shopify.com/ie/blog/211990409-how-to-sell-art-online\",\"en-my\":\"https://www.shopify.com/my/blog/211990409-how-to-sell-art-online\",\"pt-br\":\"https://www.shopify.com/br/blog/como-vender-sua-arte-na-internet-o-guia-definitivo\",\"zh-cn\":\"https://www.shopify.com/zh/blog/211990409-how-to-sell-art-online\",\"ja\":\"https://www.shopify.com/jp/blog/how-to-sell-art-online\",\"de\":\"https://www.shopify.com/de/blog/kunst-online-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/guia-para-vender-arte-por-internet\",\"fr\":\"https://www.shopify.com/fr/blog/vendre-tableaux-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/come-promuovere-arte-online-canali-strategie-consigli\",\"nl\":\"https://www.shopify.com/nl/blog/online-kunst-verkopen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"25 Best Ways to Make Money From Home in 2024\",\"url\":\"blog/make-money-from-home\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"17 Ways to Get More Followers on Instagram (2024)\",\"url\":\"blog/14288561-how-to-build-a-massive-following-on-instagram\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How To Start Affiliate Marketing With No Money\",\"url\":\"blog/start-affiliate-marketing-with-no-money\"},{\"title\":\"How To Sell Sex Toys Online in 2024\",\"url\":\"blog/sell-sex-toys\"},{\"title\":\"Making Spirits Bright- Inside the Workshops of 7 Christmas Store Owners\",\"url\":\"blog/holiday-stores\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Find a Manufacturer or Supplier for a Product (2024)\",\"tags\":[\"Resource\",\"Starting Up\"],\"handle\":\"13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?v=1605030754\",\"imageAltText\":\"Finding a manufacturer or supplier.\",\"modifiedAt\":\"2024-01-26\",\"contentHtml\":\"\"},{\"title\":\"11 Best Affiliate Networks for Marketers in 2024\",\"tags\":[\"Marketing\"],\"handle\":\"affiliate-networks\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/affiliate_20networks_62e9e440-457e-42c0-b52e-f94bbe378ee9.png?v=1699821129\",\"imageAltText\":\"Aqua and purple colored database symbols representing affiliate networks\",\"modifiedAt\":\"2024-03-06\",\"contentHtml\":\"\"},{\"title\":\"Examples and Tips for Beautiful Ecommerce Website Design\",\"tags\":[\"Brand\",\"Resource\",\"Sell Online\"],\"handle\":\"best-ecommerce-sites\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builders_34936283-c28e-41b7-89a9-2d94ce67b509.jpg?v=1691009868\",\"imageAltText\":\"Illustration of a person designing a website on a computer\",\"modifiedAt\":\"2024-02-21\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_ArtWindowsmany_HEADER_26dc2200-b83f-443c-a4af-52bdfab2ce54.jpg?v=1730128485","imageAltText":"Illustration of a woman painting canvases in her studio but the canvases are new tabs opening from her computer","imageClass":"","modifiedAt":"Jan 8, 2025","modifiedAtRaw":"2025-01-08T08:00:00Z"},"metaDescription":"Learn how to sell art online and turn your passion into profit. This step-by-step guide has actionable advice from artists and ecommerce experts.","contentHtml":"\u003cdiv\u003e\n\u003cp\u003eMaking a living as a career artist is more than creating beautiful art. It involves understanding how to build an audience, how to price art products, and the unique requirements for shipping art. It means thinking like an entrepreneur.\u003c/p\u003e\n\u003cp\u003eBefore \u003ca href=\"/ca/blog/best-ecommerce-platforms\" target=\"_blank\"\u003eecommerce platforms\u003c/a\u003e, artists relied on third-party gallerists, agents, and retailers to distribute work. Today’s \u003ca href=\"/ca/blog/creator-economy-tech-stack\" target=\"_blank\"\u003ecreator tools\u003c/a\u003e allow independent artists to own their distribution streams and create and sell art online.\u003c/p\u003e\n\u003cp\u003eThis shift has allowed gallerists and curators to represent more artists and expand into selling affordable art prints online to reach wider markets.\u003c/p\u003e\n\u003cp\u003eWhether you’re a creator or a curator, this step-by-step guide will teach you how to sell art online, with advice from gallerists and painters who have found success on the internet.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/GOIVCfjVb-8?autoplay=0\" class=\"aspect-video absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2\u003eHow to sell art online\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eChoose your business model\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eDecide what to sell: original art vs. reproductions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003ePhotograph and scan your work\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eFind a printer to print your art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBuild your brand as an artist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eSet retail prices for your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBuild an ecommerce store to sell art online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDiscover more channels for selling art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSell your art offline\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eWork with galleries to sell your art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLicense your art\u0026nbsp;\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eMarket your art brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003ePackage and ship your art\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eUnderstand plagiarism and copyright for artists\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIn the following sections, we’ll cover the basics of selling art online. Explore topics for every level, from working with printers, \u003ca href=\"/ca/blog/start-online-store\" title=\"start an online store\"\u003estarting an online store\u003c/a\u003e, and dealing with plagiarism.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-maria-qamar_d8823dfa-8588-4066-8135-47a755c482f2.jpg?v=1694117589\" alt=\"Portrait of artist Maria Qamar in her studio\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-maria-qamar_d8823dfa-8588-4066-8135-47a755c482f2.jpg?v=1694117589\"\u003e\n\u003cfigcaption\u003eArtist Maria Qamar in her studio. \u003cem\u003eHatecopy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eNo matter what type of art you’re into—original acrylic paintings, digital art prints, sculpture—this resource has actionable advice for every professional artist. Hear expert advice from \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://spoke-art.com/\" target=\"_blank\"\u003eSpoke Art\u003c/a\u003e gallerist Ken Harmon, \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.fermeapapier.com/\" target=\"_blank\"\u003eFerme à Papier\u003c/a\u003e owner Cat Seto, and artist Maria Qamar, a.k.a. \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://hatecopy.com/\" target=\"_blank\"\u003eHatecopy\u003c/a\u003e. From learning how to sell paintings online to reproducing your work as merch, these experts will walk you through every step.\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Choose your business model: Sell your own art or works by other artists\u003c/h3\u003e\n\u003cp\u003eThere are two ways to sell art online: create or curate. Cat built her career both ways, by creating and selling her own work and representing the work of others in her boutique. Which one is right for you?\u003c/p\u003e\n\u003ch4\u003eCreate and sell your own art\u003c/h4\u003e\n\u003cp\u003eAs an artist, you are the creator, producing original art, reproductions of originals, or digital artwork, and selling directly to your customers or indirectly through a gallery, retail partner, or agent.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIt’s never been easier for artists to sell directly, with emerging creator tools popping up seemingly every day.\u0026nbsp; If you’re learning how to sell paintings online, galleries can expose your work to new audiences. They may also have access to resources and professionals to help promote, exhibit, handle, and ship artwork.\u003c/p\u003e\n\u003ch4\u003eCurate the works of other artists\u003c/h4\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-gallery-show.jpg?v=1694117756\" alt=\"A man stands in a modern gallery examining a piece of art\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-gallery-show.jpg?v=1694117756\"\u003eIf you’re not personally an artist but you have a great eye and a love of the art world, you can still get into the game of selling art as a curator.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSome artists may not be into marketing or figuring out\u0026nbsp;how to sell art online and instead rely on gallerists, curators, and retail partners to handle this aspect of the business. As a partner to artists, you make a percentage of the selling price in exchange for your business knowledge and service.\u003c/p\u003e\n\u003cp\u003eThere are several ways to work with artists to sell their art online—be it selling originals or prints, or licensing works to be printed on merchandise or used in publication.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Decide what to sell: original art versus reproductions\u003c/h3\u003e\n\u003cp\u003eThe best way to sell your art online will depend on the nature of your art and your chosen medium. You may choose to sell your art, sell reproductions of that work, or both.\u003c/p\u003e\n\u003cp\u003eFine artists using classic mediums and selling at high price points may choose to sell only originals, for example, while digital art, which can be reproduced without loss of quality, is great for prints and merch.\u003c/p\u003e\n\u003cp\u003eIn fact, most art created in 2D mediums\u0026nbsp;can be sensitively reproduced to generate unlimited sales\u0026nbsp;from a single work.\u003c/p\u003e\n\u003cp\u003eConsider the following formats:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOriginal art: \u003c/strong\u003ePaintings, drawings, illustrations (Note: you can sell both the original art as well as prints of the same work)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited- or open-edition prints: \u003c/strong\u003eFramed, unframed, or prints on canvas)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital art or \u003ca href=\"https://apps.shopify.com/digital-downloads\"\u003edigital downloads:\u003c/a\u003e\u003c/strong\u003e\u0026nbsp;Desktop wallpaper, templates, print-at-home art, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom art:\u003c/strong\u003e\u0026nbsp;Made to order from a customer request or commissioned by a business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMerchandise:\u003c/strong\u003e\u0026nbsp;Your art printed on hats, iPhone cases, mugs, \u003ca href=\"/ca/blog/14515425-how-to-start-an-online-t-shirt-business-the-ultimate-guide\"\u003et-shirts\u003c/a\u003e, \u003ca href=\"/ca/blog/how-to-make-enamel-pins\"\u003eenamel pins\u003c/a\u003e, greeting cards, stationery, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepeat prints:\u003c/strong\u003e On fabric, wrapping paper, or wallpaper\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicensing:\u003c/strong\u003e \"Renting\" work to other brands or publications (great for illustrators and photographers)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollaborations with brands:\u003c/strong\u003e Limited collection sold through the partner brand’s store\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eHow to sell paintings online\u003c/h4\u003e\n\u003cp\u003eThis guide will provide you with everything you need as an artist selling paintings online. With the exception of the section on printing your art, each step applies to online art sales for both original and reproductions.\u003c/p\u003e\n\u003ch4\u003eHow to sell prints online\u003c/h4\u003e\n\u003cp\u003eYou’ll also find all the information required to sell prints online. This guide will walk you through the steps to make money selling art online by reproducing original artwork to sell over and over again. Pay particular attention to the section on printing your art, as well as how to leverage \u003ca href=\"/ca/blog/print-on-demand\"\u003eprint-on-demand products\u003c/a\u003e to start making online sales through your digital art in just a few clicks.\u003c/p\u003e\n\u003ch4\u003eSelling other types of art reproductions\u003c/h4\u003e\n\u003cp\u003eIndigenous artist \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.patrickhunter.ca/\" target=\"_blank\"\u003ePatrick Hunter\u003c/a\u003e creates price-accessible reproductions of his work on goods like greeting cards and apparel.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"Artist Patrick Hunter sells art online with a collection of prints.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-merch.png?v=1694117631\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003eSome mediums, like sculpture, are more difficult to reproduce or use for merchandise applications. But for those impossible to scan and print, there are still ways to generate additional income from a single design. For example, clay works may use the same mold to generate similar pieces, and 3D designs can be created over and over with a 3D printer.\u003c/p\u003e\n\u003ch4\u003eReproductions of art prints: open edition versus limited edition\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/where-to-sell-art-online-hatecopy_0a4cc73c-eea1-4b48-ba3c-96c304fd6c60.png?v=1694117664\" alt=\"Product collection page from artist HATECOPY's website\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/where-to-sell-art-online-hatecopy_0a4cc73c-eea1-4b48-ba3c-96c304fd6c60.png?v=1694117664\"\u003e\n\u003cfigcaption\u003eHatecopy art adorns merch, apparel, and other goods on Maria’s own website. \u003cem\u003eHatecopy\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/ca/blog/start-online-tshirt-business\"\u003eReproducing art on t-shirts\u003c/a\u003e or mugs, or as art prints means that a single work can bear fruit indefinitely—or for a limited time. There are two ways to approach selling your art as prints: open edition or limited edition.\u003c/p\u003e\n\u003ch5\u003eWhat is open edition?\u0026nbsp;\u003c/h5\u003e\n\u003cp\u003eOpen edition means printing and selling an unlimited number of products (reproductions or prints of an original work). With this option, you can continue to profit from a single piece of art indefinitely while there is still demand for it.\u003c/p\u003e\n\u003cp\u003eHowever, the unlimited availability of your pieces may devalue your work overall.\u003c/p\u003e\n\u003ch5\u003eWhat is limited edition?\u003c/h5\u003e\n\u003cp\u003eLimited edition means printing only a certain number of prints before they are gone. These are often numbered and signed by the artist to add value and authenticity.\u003c/p\u003e\n\u003cp\u003eWhile fewer items are sold, the limited availability adds value to the art, meaning you can sell prints at higher price points.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-product-page.png?v=1694117829\" alt=\"Product page selling art online from Spoke gallery's website\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-product-page.png?v=1694117829\"\u003e\n\u003cfigcaption\u003eThis print by Van Orten Design has a limited run of 100 prints available on Spoke’s website. \u003cem\u003eSpoke Art\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eSpoke often opts for the limited edition strategy. “We work really hard to find things that are very special to sell. Things that are special should be treated like they’re special,” Ken says.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eTo help minimize reselling, Spoke will limit quantities of certain prints per customer. “Making sure that the real fans are actually the ones who are able to get the things that we sell is always a priority,” Ken says.\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Photograph and scan your work\u003c/h3\u003e\n\u003cp\u003ePhotographing and representing your products clearly and accurately is important for any online small business. Without the ability to feel a product, potential customers need to get the best sense of what they’re buying through clear and detailed images.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSelling art online is no exception. “If you have a bad image of your work or the image doesn’t represent the work accurately, you’re going to have a harder time selling it,” says Ken. Or, you’ll be stuck dealing with unhappy customers and processing returns.\u003c/p\u003e\n\u003ch4\u003ePhotographing art to sell\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/ca/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eProduct photography\u003c/a\u003e\u0026nbsp;for art is a little trickier than other products, and a basic light setup may still cause glare or color irregularities. Consider hiring a professional to shoot larger works or art with any three-dimensional or glossy elements.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-cat-seto-1_4bbb65fc-4f9b-4995-9308-c3663d5bbe1f.jpg?v=1694117983\" alt=\"A few illustrated greeting cards arranged on a table with other objects\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-cat-seto-1_4bbb65fc-4f9b-4995-9308-c3663d5bbe1f.jpg?v=1694117983\"\u003e\n\u003cfigcaption\u003eLifestyle photos that feature your products or art in a space or scene help to inspire your customers and show scale. \u003cem\u003eFerme à Papier\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you’re selling merch or other products that feature your art, the general rules of product photography apply:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTake clear shots from multiple angles as well as zoomed-in shots to show texture and detail.\u003c/li\u003e\n\u003cli\u003eLifestyle photos (your product in a scene) are great for your homepage and social media and help to show scale.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/ca/blog/print-on-demand-companies\"\u003ePrint-on-demand services\u003c/a\u003e often provide mockup images you can use on your product pages in lieu of or in addition to photography.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eScanning art to sell\u003c/h4\u003e\n\u003cp\u003eFor 2D works, Ken recommends scanning as an affordable and effective alternative to photography. “The most cost effective way to do that is to get a desktop scanner and scan the work in parts and stitch it together digitally,” he says. “If you’ve got a piece with a high-gloss coating or a resin, that’s a little tricker, but for the majority of works on canvas or paper, it’s pretty easy.” In the case of more challenging scans, galleries and other printing services can help.\u003c/p\u003e\n\u003cp\u003eIn both cases, you’ll want the final product to represent your work as closely as possible so you can use it in your portfolio or sell the work as prints or digital art.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eDIY Guide to the Perfect Product Photography Setup\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/ecommerce-photography\"\u003eThe Complete Guide to Ecommerce Photography\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"4\"\u003e4. Find a printer to print your art\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-printer.jpg?v=1694118027\" alt=\"A person operates a commercial printer\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-printer.jpg?v=1694118027\"\u003eUnderstanding how to sell your prints of your artwork comes down to getting very friendly with a printer, whether that’s your at-home inkjet or a company that handles the task for you. There are multiple options, from DIY to completely hands off, to help you sell art prints and other merchandise to your audience.\u003c/p\u003e\n\u003ch4\u003eDIY printing\u003c/h4\u003e\n\u003cp\u003eIt’s possible to start selling your own artwork by creating quality prints yourself with high-quality paper, ink, and an at-home office printer. As a new artist, this method can keep costs low, but may be unsustainable as you scale over time.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“In the beginning, I would print, package, and deliver by hand every single poster that was ordered,” says Maria. “At some point the volume became so much that I couldn’t make time to draw. I was spending all of my days delivering and in transit.”\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis method is usually limited to selling art prints on paper, but some specialty home printers may allow you to print on canvas paper or fabric designed specifically for this purpose.\u003c/p\u003e\n\u003ch4\u003eUsing a printing company\u003c/h4\u003e\n\u003cp\u003eA local or online printing company can reproduce your work en masse and can even offer bulk discounts if you are printing many of the same piece. This can be the best way to sell art online if you have a small catalog and high sales volume of those pieces.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith this method, you’ll still be responsible for packaging and shipping the prints you sell online. These companies can often produce high-quality prints due to more advanced printers.\u003c/p\u003e\n\u003ch4\u003ePrint on demand services\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-collection-page.png?v=1694118067\" alt=\"A selection of art products for sale on an ecommerce site\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-collection-page.png?v=1694118067\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eFerme à Papier\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/ca/blog/print-on-demand\" title=\"print on demand\"\u003ePrint on demand\u003c/a\u003e is\u0026nbsp;one of the easiest and cheapest\u0026nbsp;ways to sell art online, especially for merch. This hands-off approach integrates with your online store, automatically printing and shipping orders to customers. It's also budget-friendly, eliminating the need for upfront investment in equipment or inventory.\u003c/p\u003e\n\u003cp\u003eWhen the number of orders exceeded her capacity to print and ship work herself, Maria upgraded to using a print-on-demand company. “All I have to do is upload and let it do the work for me,” she says. “Now I can focus on actually creating art and connecting with people.”\u003c/p\u003e\n\u003cp\u003ePrint-on-demand products don’t just stop at paper prints. Your art can be printed on a number of items to sell, from phone cases to \u003ca href=\"/ca/blog/how-to-make-sell-stickers\"\u003estickers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTip: Request samples from the print-on-demand provider so you can inspect the colors and quality of the print. This is especially important if items will be sent directly to your customers.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Build your brand as an artist\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-banksy-UNSPLASH.jpg?v=1694118124\" alt=\"Pedestrians pass a large mural that reads \u0026quot;BANKSY\u0026quot;\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-banksy-UNSPLASH.jpg?v=1694118124\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAs an artist learning how to sell your artwork, your brand may evolve as a natural extension of your art. Your chosen style and medium will define you as an artist and you will naturally attract fans and buyers based on this alone. However, there are many decisions you will need to consciously make when you start to think of yourself as a business as well as an artist.\u003c/p\u003e\n\u003cp\u003eBecause art is a personal and sometimes emotional purchase, your brand story as an artist could factor into someone’s decision to buy. And other business assets like packaging and site design should mirror or complement the visual aesthetic of the work itself.\u003c/p\u003e\n\u003cp\u003eYour branding exercise should answer the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDo you create and sell art under your own name, a pseudonym, or a brand name?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow will you approach \u003ca href=\"/ca/blog/brand-storytelling\"\u003ebrand storytelling\u003c/a\u003e? How much of your personal story will you tell?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDo you have a mission, values, or a cause that you want to communicate through your brand?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOutside of the art itself, what is the visual direction of your \u003ca href=\"/ca/blog/how-to-diy-a-visual-brand\"\u003ebrand identity\u003c/a\u003e? What’s the tone of your communication?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat branding assets do you need? Even without design skills or the budget to hire a graphic designer, you can generate a logo with a \u003ca href=\"/tools/logo-maker\"\u003elogo maker\u003c/a\u003e and execute \u003ca href=\"/ca/blog/branding-design\"\u003ebranding design\u003c/a\u003e with free and simple tools.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe answer to these questions will help you build a set of brand guidelines that will form the foundation for website design, marketing materials, etc. If you eventually scale your business, these guidelines will help you maintain brand consistency as you delegate tasks to staff or other partners.\u003c/p\u003e\n\u003cp\u003eYour brand story can surface in multiple places including your social media content, inserts in your packaging, and on an About page on your website, like this one from Australian artist \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://artbysarah.com.au/\" target=\"_blank\"\u003eSarah Migliacco\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"An about page on the website of an Australian artist selling art online\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-about-page-ecommerce.png?v=1694118173\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003eMany artists build fan bases based on their online personas or personal brands that are closely tied to their art. Tatiana Cardona, also known as \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.femalealchemy.com/\" target=\"_blank\"\u003eFemale Alchemy\u003c/a\u003e, has chosen to put her face at the center of her social media strategy.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" alt=\"A grid of Instagram photos from a ceramic artist\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-instagram.jpg?v=1694118209\" class=\"block block--bordered\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/how-to-build-a-brand\"\u003eHow To Build a Brand in 7 Steps\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/personal-brand\"\u003eHow To Build a Personal Brand: 8 Simple Steps\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"6\"\u003e6. Set retail prices for your products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-artist-gallery.jpg?v=1694118268\" alt=\"An artist stands in her studio in from of white textural art\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-artist-gallery.jpg?v=1694118268\"\u003e\n\u003cfigcaption\u003eWhen setting retail price for art, consider more subjective aspects like value, demand, and popularity of the art or artist. \u003ci\u003ePexels\u003c/i\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHow do you sell your art online—and actually make money doing it? Making a living as a working artist is possible if you know how to value and price your work. Pricing art is challenging because it doesn’t necessarily fit neatly into typical \u003ca href=\"/ca/blog/pricing-strategies\"\u003epricing strategies\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003ePricing original art\u003c/h4\u003e\n\u003cp\u003eRunning any business that will be sustainable in the long term involves being profitable at some point. To achieve this, you will need to price your art accordingly. If you’re just beginning to experiment with selling paintings online\u0026nbsp;and don’t have a widely known name, you can start with a simple formula to price your original art:\u003c/p\u003e\n\u003cp\u003eYour cost to sell and market the piece + material costs + other expenses + your markup (profit) = retail price\u003c/p\u003e\n\u003cp\u003eFor this method, it’s helpful to factor in the time you spent creating the art. It is typical for artists to undervalue their time and work, especially at the beginning.\u003c/p\u003e\n\u003cp\u003eWhere the formula above fails is that the value of art is subjective and not necessarily dependent on concrete details like material cost or labor hours. Famous and successful artists can fetch exponentially more for a piece that has roughly the same creation costs as that of a new artist. Check the market to compare your pricing to similar artists at similar levels and adjust accordingly.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eTip: You can work with gallerists, who are experts at valuing and pricing art, to set a price that makes sense for you, the gallery, and the market. Note that the gallery will take a cut of the retail price when selling paintings online and IRL.\u003c/p\u003e\n\u003ch4\u003ePricing art prints to sell\u003c/h4\u003e\n\u003cp\u003eSelling art prints or other types of reproduction can follow a more simple pricing formula:\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe cost of printing + your cost to sell and market the print + other expenses + your markup (profit) = retail price\u003c/p\u003e\n\u003cp\u003eYour markup may be on a scale depending on whether you sell open- or limited-edition prints. Other expenses may include office supplies, software or app fees, professional services, studio rent, and more.\u003c/p\u003e\n\u003cp\u003e“Knowing what your products stand for and what you aren’t willing to compromise are key components in driving decisions about pricing,” says Cat. For her, printing on sustainable paper was a must-have, even though it would drive up material costs and ultimately the retail price. Communicating these decisions to the customer is important, especially if your prices are higher than average.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/how-to-price-your-product\"\u003eHow To Price a Product in 3 Simple Steps\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/pricing-strategies\"\u003eRule the Market: 15 Retail Pricing Strategies\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/retail/product-pricing-for-wholesale-and-retail\"\u003eHow to Calculate Wholesale Prices and Profit Margins\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"7\"\u003e7. Build an ecommerce store to sell art online\u003c/h3\u003e\n\u003cp\u003eThe best way to sell your art online is by \u003ca title=\"Shopify tutorial\" href=\"/ca/blog/shopify-tutorial\"\u003esetting up a Shopify store\u003c/a\u003e. You’ve already done a lot of the work if you’ve established brand guidelines, pricing, and business model (originals, prints, or merch)—this part is simply assembly.\u003c/p\u003e\n\u003ch4\u003eCritical pages\u003c/h4\u003e\n\u003cp\u003eEvery ecommerce store should have a few key pages that customers expect to see when browsing. These include a homepage, contact page, \u003ca href=\"/ca/blog/how-to-write-an-about-us-page\"\u003eAbout page\u003c/a\u003e, collection pages, and \u003ca href=\"/ca/blog/product-page\"\u003eproduct pages\u003c/a\u003e. Some lesser known but important pages to consider are \u003ca href=\"/tools/policy-generator/terms-and-conditions\"\u003eterms and conditions\u003c/a\u003e, FAQ, privacy policy, and \u003ca href=\"/ca/blog/shipping-policy\"\u003eshipping policy\u003c/a\u003e pages.\u0026nbsp;\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce-page.png?v=1694118360\" alt=\"A webpage on artist Tracie Andrews' ecommerce site\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce-page.png?v=1694118360\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eTracie Andrews\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor artists, a gallery or portfolio page may also be useful if you plan to license your work, sell through galleries, offer custom art, or attract \u003ca href=\"/ca/blog/brand-partnerships-for-influencers\"\u003ebrand partnerships\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" style=\"float: none;\" alt=\"A portfolio page on artist Alex Garant's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-portfolio-page.png?v=1694118392\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eAlex Garant\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eStore design and themes\u003c/h4\u003e\n\u003cp\u003eWhen setting up your online art store, choose a \u003ca href=\"https://themes.shopify.com?utm_source=post\u0026amp;medium=blog\u0026amp;term=211990409\u0026amp;campaign=howtosellonline\"\u003eShopify theme\u003c/a\u003e that lets your art breathe—large images and lots of white/negative space. Themes are like templates that you build upon, layering in your own images and copy, and tweaking colors and layout to suit your business.\u003c/p\u003e\n\u003cp\u003eWhile Shopify themes are designed to be customized easily with no code, you can adjust your theme even further by hiring a \u003ca href=\"https://experts.shopify.com\"\u003eShopify Expert\u003c/a\u003e to help you with design or development work.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce.png?v=1694118463\" alt=\"Spoke Art's homepage on it ecommerce webiste\" class=\"block block--bordered\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-ecommerce.png?v=1694118463\"\u003e\n\u003cfigcaption\u003eSpoke Art’s website uses a simple theme that prioritizes big images and lets the art be the star. \u003cem\u003eSpoke Art\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eBuild an online store now\u003c/p\u003e\n\u003cp\u003eCreate your store in minutes with Shopify's drag-and-drop editor. Choose from industry-tailored themes that spark joy with dynamic effects and add extra features using third-party apps.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/ca/website/builder\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003eApps for art stores\u003c/h4\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com\"\u003eShopify App Store\u003c/a\u003e is packed with apps that plug directly into your online store to solve specific pain points, add unique features, and help you run your store more effortlessly—allowing you to focus on the creative aspects of the business.\u003c/p\u003e\n\u003cp\u003eApp suggestions to help sell your art online:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePrint-on-demand apps.\u003c/strong\u003e If you sell your artwork as digital prints and merch, apps like \u003ca href=\"https://apps.shopify.com/creativehub\"\u003eCreativehub\u003c/a\u003e, \u003ca href=\"https://apps.shopify.com/printful\"\u003ePrintful\u003c/a\u003e, or \u003ca href=\"https://apps.shopify.com/printify\"\u003ePrintify\u003c/a\u003e can sync with your store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eGallery apps.\u003c/strong\u003e An app like \u003ca href=\"https://apps.shopify.com/powr-photo-gallery\"\u003ePOWRful Photo Gallery\u003c/a\u003e can be used to create a portfolio or catalog of your work to share with galleries or brands looking to partner with you.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSocial marketing apps.\u003c/strong\u003e Keep site content fresh with an app like \u003ca href=\"https://apps.shopify.com/instafeed\"\u003eInstafeed\u003c/a\u003e that pulls Instagram images into a gallery on your site.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProduct page apps.\u003c/strong\u003e If you’re offering a specific piece of artwork with overlapping options (size, frame or no frame, paper type, etc.), use an app like \u003ca href=\"https://apps.shopify.com/product-options\"\u003eSC Product Options\u003c/a\u003e to layer item variants.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/free-shopify-apps\"\u003eThe 20 Best Free Shopify Apps for Your Shopify Store\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/creator-economy-tech-stack\"\u003e150+ Best Content Creator Platforms\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Discover more online channels for selling art\u003c/h3\u003e\n\u003cp\u003eWhat’s the best place to sell your art online? Aside from your own online store, it’s where your ideal customer is already hanging out. If you have amassed a following on a particular social media channel, for example, that might be a great place to start.\u003c/p\u003e\n\u003cp\u003eHaving an omnichannel strategy is important for protecting your independence as a creator.\u0026nbsp;Your own online shop\u0026nbsp;allows you to own the look and feel of your space as well as the audience you build. But layering on other channels can help you access additional markets and build your personal brand as an artist.\u003c/p\u003e\n\u003cp\u003eWhere to sell your art online:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eA standalone ecommerce site\u003c/strong\u003e\u0026nbsp;allows you to sell online using an ecommerce platform like Shopify.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e \u003ca href=\"/ca/blog/online-selling-sites\"\u003eOnline marketplaces\u003c/a\u003e\u003c/strong\u003e like \u003ca href=\"https://apps.shopify.com/etsy-marketplace-integration\"\u003eEtsy\u003c/a\u003e, \u003ca href=\"/ca/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, or \u003ca href=\"/ca/blog/shopify-ebay-integration\"\u003eeBay\u003c/a\u003e can plug directly into your online store, allowing you to sync sales and reach wider audiences.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOther art-specific marketplaces\u003c/strong\u003e help you show up where art lovers congregate (Society 6, Artfinder, Saatchi Art, Fine Art America, etc.).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSocial selling channels\u003c/strong\u003e like \u003ca href=\"/ca/facebook-instagram\"\u003eFacebook and Instagram\u003c/a\u003e that integrate with your Shopify store. \u003ca href=\"/ca/blog/tiktok-ecommerce\"\u003eSell on TikTok\u003c/a\u003e and run \u003ca href=\"/ca/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e to drive fans to your store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e \u003ca href=\"/ca/blog/selling-wholesale\"\u003eWholesale\u003c/a\u003e or consign\u003c/strong\u003e to other online boutiques and galleries. You can browse wholesale markets to find compatible retailers that want to sell your art.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e \u003ca href=\"/ca/blog/brand-collaborations\"\u003eCollaborations\u003c/a\u003e\u003c/strong\u003e with other artists who sell artwork online. Get exposure to their audiences by producing collab work to sell and promote on both your site and theirs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eCat sells direct to customers and works on custom projects for clients and brands, in addition to her wholesale business. “If I had tried to balance all of these from the onset,” she says. “I believe I would have been overwhelmed.”\u0026nbsp;\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca href=\"/ca/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e9. Sell your art offline: gallery exhibitions, pop-ups, and events\u003c/h3\u003e\n\u003cp\u003eBecause Maria works frequently in traditional mediums, much of the impact of the texture and scale of her work gets lost digitally. “It’s actual physical work, so when we do exhibits, you can walk into a gallery and see that I’m a real person who has technical skills and can do paintings and large scale installations,” she says.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eArtists can also connect with fans and find new audiences by selling art offline. You can use in-person experiences to drive people back to your online store.\u003c/p\u003e\n\u003cp\u003eConsider the following when selling your own artwork IRL:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePartner with a gallery to exhibit work and generate buzz.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLook into local art markets, art fairs, and events, and set up a one-time or semi-permanent booth.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eConsign or wholesale with art, gift, or lifestyle retail stores, or set up a small \u003ca href=\"/ca/blog/pop-up-shop\"\u003epop-up\u003c/a\u003e within an existing store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOpen your studio to the public when you launch your website, or keep consistent weekly open-studio hours to invite fans into your process.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRun a \u003ca href=\"/ca/blog/pop-up-shop\"\u003epop-up shop\u003c/a\u003e (partner with other artists to reduce costs).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e“Lend” or consign work for décor to emerging retail businesses like cafés in exchange for the exposure.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-0\" height=\"446\" src=\"https://www.instagram.com/p/CfHOzEMgG8N/embed/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A0%2C%22os%22%3A1630.5999999999767%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D\" id=\"instagram-embed-0\" class=\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript type=\"text/javascript\" async=\"\" src=\"https://cdn.bizible.com/xdc.js?_biz_u=4f35fad10fa34fdae72fd0d112a61f46\u0026amp;_biz_h=-299360918\u0026amp;cdn_o=a\u0026amp;jsVer=4.24.10.10\"\u003e\u003c/script\u003e\u003cscript src=\"https://connect.facebook.net/signals/config/1904241839800487?v=2.9.172\u0026amp;r=stable\u0026amp;domain=www.shopify.com\u0026amp;hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e\u0026amp;ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112%2C199%2C198%2C200%2C205%2C206%2C207%2C203%2C195%2C131%2C162%2C194%2C196%2C121%2C156%2C144%2C150%2C188%2C189%2C128%2C231%2C115%2C126%2C232%2C164%2C118%2C234%2C165%2C135%2C122%2C153%2C147%2C127\" async=\"\"\u003e\u003c/script\u003e\u003cscript src=\"https://connect.facebook.net/signals/config/1298671233649970?v=2.9.172\u0026amp;r=stable\u0026amp;domain=www.shopify.com\u0026amp;hme=d82868061a8c707cd31395a3055e7449daa03bd520872727258c39e6af34523e\u0026amp;ex_m=70%2C120%2C106%2C110%2C61%2C4%2C99%2C69%2C16%2C96%2C88%2C51%2C54%2C171%2C174%2C186%2C182%2C183%2C185%2C29%2C100%2C53%2C77%2C184%2C166%2C169%2C179%2C180%2C187%2C130%2C41%2C34%2C142%2C15%2C50%2C193%2C192%2C132%2C18%2C40%2C1%2C43%2C65%2C66%2C67%2C71%2C92%2C17%2C14%2C95%2C91%2C90%2C107%2C52%2C109%2C39%2C108%2C30%2C93%2C26%2C167%2C170%2C139%2C85%2C56%2C83%2C33%2C73%2C0%2C94%2C32%2C28%2C82%2C87%2C47%2C46%2C86%2C37%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C57%2C62%2C64%2C75%2C101%2C27%2C76%2C9%2C8%2C80%2C48%2C21%2C103%2C102%2C104%2C97%2C10%2C20%2C3%2C38%2C74%2C19%2C5%2C89%2C81%2C44%2C35%2C84%2C2%2C36%2C63%2C42%2C105%2C45%2C79%2C68%2C111%2C60%2C59%2C31%2C98%2C58%2C55%2C49%2C78%2C72%2C24%2C112\" async=\"\"\u003e\u003c/script\u003e\u003cscript async=\"\" src=\"https://connect.facebook.net/en_US/fbevents.js\"\u003e\u003c/script\u003e\u003cscript type=\"text/javascript\" async=\"\" src=\"https://www.googletagmanager.com/gtag/js?id=G-W6NECZNE63\u0026amp;l=dataLayer\u0026amp;cx=c\"\u003e\u003c/script\u003e\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eAdvances in technology like \u003ca href=\"https://help.shopify.com/en/partners/resources/creating-media/3d-models/creating-3d-models\"\u003e3D and AR\u003c/a\u003e for online stores and the trend toward digital experiences may mark big changes for the art world in the future. It’s important to follow \u003ca href=\"/ca/blog/consumer-trends\"\u003econsumer trends\u003c/a\u003e while you learn how to sell your art and grow your business.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Work with galleries to sell your art\u003c/h3\u003e\n\u003cp\u003eYou can work with galleries to sell your art on your behalf if you are not interested in handling the business side of art, or as an additional channel to complement your own efforts. This partnership can give you access to new audiences, including serious art buyers and art collectors.\u003c/p\u003e\n\u003cp\u003eHere are a few dos and don’ts when working with galleries:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO\u003c/strong\u003e check out the gallery’s social media accounts. “If you have more followers than that gallery does or that gallery doesn’t have a lot of followers, that may give you pause,” says Ken. A gallery should be able to give you a wider exposure than you can get yourself.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDON’T\u003c/strong\u003e approach a gallery via social media (unless they specifically ask for it). “While social media is a major focus for us, that’s just not a very professional way to come across if you’re an artist,” says Ken.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO\u003c/strong\u003e your research and contact only those galleries who represent work in line with your own style. “You can’t sell street art to somebody who collects impressionism,” says Ken.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDON’T\u003c/strong\u003e sacrifice quality for quantity. “It’s frustrating when an artist who's hoping to catch our attention tags us and 20 other galleries all in the same post.” Select the top few galleries that you want to work with most and send individual outreach to each.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDO\u003c/strong\u003e your homework. “Find the name of the director or the curator for the gallery,” says Ken. “Being able to personalize an email is a great first step in that process.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e11. License your art\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eAside from selling physical art—both original and reproductions—there’s another way to make money as an artist: licensing. Licensing your art involves selling permission for a brand, business, institution, agency, stock photography site, or person to use a digital version of your image for a specific use case and timeframe.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-behance.png?v=1694118619\" alt=\"A page advertising the services of an artist on Behance\" class=\"block block--bordered\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sell-art-behance.png?v=1694118619\"\u003e\n\u003cfigcaption\u003eArtists often use sites like Behance to find clients to license illustration or design work. \u003cem\u003eBehance\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLicensing contracts vary and may include unlimited use rights or the right to use a digital art image indefinitely, though usually there are limitations in place to protect the artist. Understand what you’re signing before entering into any legal agreement, and be sure you still retain ownership over your image.\u003c/p\u003e\n\u003cp\u003eTip: Consult a contract lawyer for help in negotiating the terms of your licencing agreements. This is especially important as you gain more cachet or the value of your art increases.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. Market your art brand\u003c/h3\u003e\n\u003cp\u003eMany artists like Maria started on social media, growing a following first before launching a store and monetizing their work. The channel where you’ve gained the most traction in the beginning is a natural place to spend your energy and marketing dollars first.\u003c/p\u003e\n\u003cp\u003eArtist \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.instagram.com/didyouseeadam/?hl=en\" target=\"_blank\"\u003eAdam Spychala\u003c/a\u003e uses Instagram—a platform where he has over 100,000 followers—to promote his work and his print shop.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-1\" height=\"886\" src=\"https://www.instagram.com/p/Cv1_FFXMEJE/embed/captioned/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A1%2C%22os%22%3A1636.9000000000233%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D\" id=\"instagram-embed-1\" class=\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eThere are several ways to market your art and drive traffic to your sales channels. Try these marketing strategies for your brand:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePaid ads.\u003c/strong\u003e Run ad campaigns on platforms like Google or Facebook.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eInvest in organic social content by posting consistently and engaging with fans and online art communities frequently.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eRun contests or offer exclusive discounts.\u003c/strong\u003e Use these to help build your email list.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse influencer marketing. \u003c/strong\u003eReach out to creators and press when you launch your site or a new collection.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eApply SEO. \u003c/strong\u003eLearn about \u003ca href=\"/ca/blog/ecommerce-seo-beginners-guide\"\u003eecommerce SEO\u003c/a\u003e to help improve your store’s discoverability on search engines.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTry offline marketing\u003c/strong\u003e. Participate in art shows and markets or work with a gallery to expand your reach to new, larger audiences.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eUse content marketing. \u003c/strong\u003eLeverage your expertise to create content around art, tutorials, behind-the-scenes sneak peeks, etc., either through a blog, TikTok account, YouTube channel, or podcast.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eArtist \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://icaezar.com/pages/about-us\" target=\"_blank\"\u003eSegun Caezar\u003c/a\u003e takes fans behind the scenes with content that demonstrates his process of creating his paintings.\u003c/p\u003e\n\u003ccenter\u003e\n\u003ciframe style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid #dbdbdb; box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\" data-instgrm-payload-id=\"instagram-media-payload-2\" height=\"654\" src=\"https://www.instagram.com/reel/C7R-tFCpAAA/embed/?cr=1\u0026amp;v=14\u0026amp;wp=1077\u0026amp;rd=https%3A%2F%2Fwww.shopify.com\u0026amp;rp=%2Fblog%2F211990409-how-to-sell-art-online#%7B%22ci%22%3A2%2C%22os%22%3A1640.4000000000233%2C%22ls%22%3A602.5%2C%22le%22%3A1212.7999999999884%7D\" id=\"instagram-embed-2\" class=\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight instagram-media-rendered\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allowtransparency=\"true\"\u003e\u003c/iframe\u003e \u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/how-to-increase-website-traffic\"\u003eProven Strategies to Skyrocket Website Traffic\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/ca/blog/tiktok-marketing\"\u003eGuide to TikTok Marketing: Effective Tips and Strategies\u003cbr\u003e\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eLevel up your marketing with automations\u003c/p\u003e\n\u003cp\u003eWith Shopify, you can automate key marketing tasks like capturing leads, sending email campaigns, segmenting customers, and analyzing results.\u003c/p\u003e\n\u003ca href=\"/ca/market?itcat=coreblog\u0026amp;itterm=shopify-marketing-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"13\"\u003e13. Package and ship your art\u003c/h3\u003e\n\u003cp\u003eAs art is visual, you should pay attention to the smallest details, down to how your art is packaged and shipped. Art that arrives undamaged is the bare minimum—give your customers an \u003ca href=\"/ca/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand\"\u003eunboxing experience\u003c/a\u003e that matches the quality and care you put into your work.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAs art can be fragile, follow these guidelines for ensuring your work arrives safe and sound.\u003c/p\u003e\n\u003ch4\u003eDIY shipping for art\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ship-art.webp?v=1694118723\" alt=\"A person holds a cardboard tube used for shipping art\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ship-art.webp?v=1694118723\"\u003e\n\u003cfigcaption\u003eThe Paper Tube Co. sells stock and custom tubes that you can brand to ship your oversized art\u0026nbsp;reproductions professionally. \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://papertube.co/\" target=\"_blank\"\u003e\u003cem\u003eThe Paper Tube Co.\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you are shipping original art, or elect to ship prints and canvases yourself, rather than through a print and fulfillment company, take extra precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eUse glassine (a water and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging. Custom branded packaging like tissue paper or poly envelopes that feature your branding or art can spark delight with customers and improve their experience with your brand.\u003c/p\u003e\n\u003cp\u003eMany \u003ca href=\"/ca/blog/best-ecommerce-platforms\"\u003eecommerce platforms\u003c/a\u003e integrate with shipping providers and shipping apps to help you find the best shipping rates for each market and package. Determine if you will offer free shipping and roll the shipping cost into the retail price or charge a flat fee to keep shipping transparent.\u003c/p\u003e\n\u003ch4\u003eShipping expensive and oversized original artwork\u003c/h4\u003e\n\u003cp\u003eFramed works and canvases require additional precautions. Packaging supply shops offer packing and shipping materials like cardboard corners and specialty box sizes designed specifically for art.\u003c/p\u003e\n\u003cp\u003eIf you’re shipping original work to a gallery or art collector, there are ways to cut costs. “Sometimes what we do is unstretch a canvas, roll it in a tube, and ship it that way, which dramatically lowers the freight costs,\" says Ken. \"Then we can have the canvas stretched locally.”\u003c/p\u003e\n\u003ch4\u003eShipping art direct with print on demand\u003c/h4\u003e\n\u003cp\u003eThe easiest way to sell artwork online is to outsource all of the printing, fulfillment, and shipping to a print-on-demand partner. They are able to access great shipping rates due to volume and partnerships with carriers.\u003c/p\u003e\n\u003ch4\u003eShipping insurance for fine art\u003c/h4\u003e\n\u003cp\u003eInsurance is important when shipping original works, as a lost or damaged package can’t be replaced. Many standard carriers offer fairly basic insurance on most packages, and if you sell your art you should look into the specific extra coverage costs and limitations of each carrier’s insurance offerings.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFor expensive works,\u0026nbsp;look into using a private freight company or a carrier that specializes in art handling, despite the higher costs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/ca/blog/shipping-and-fulfillment\"\u003eHow To Ship Products To Customers\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e14. Understand plagiarism and copyright for artists\u003c/h3\u003e\n\u003cp\u003eBoth Maria and Ken say copycats and plagiarism are just an unfortunate reality of doing business. Maria took legal action only once, before shifting her perspective.\u003c/p\u003e\n\u003cp\u003eMaria takes Hatecopy’s copycats as an indication that she’s onto something.“It’s a sign that I’m inspiring others and that what I’m doing is right, because they wouldn’t copy me otherwise,” she says, “I’m not offended or bothered by it anymore.”\u003c/p\u003e\n\u003cp\u003eFor galleries that represent multiple artists and sell art online, copycat websites are a consistent problem. “It’s part of the way the world works, unfortunately. We do our best, but it happens,” says Ken.\u003c/p\u003e\n\u003cp\u003eWhile copycats may be a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to help protect intellectual property before infringement happens.\u003c/p\u003e\n\u003ch2\u003eStart selling art online today\u0026nbsp;\u003c/h2\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-artist-UNSPLASH.jpg?v=1694118802\" alt=\"A painter works on art in his studio\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-art-online-branding-artist-UNSPLASH.jpg?v=1694118802\"\u003eFor many emerging artists, the best way to learn how to sell your art online is to just get started with what you have at your disposal. Cat started her art business from a spare bedroom. Whether it’s a basement or a kitchen table, selling online can work as your launch pad. And as a flexible and beginner-friendly platform, Shopify will support your business every step of the way.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/ca/start\"\u003eGet started\u003c/a\u003e today or \u003ca href=\"/ca/blog/what-is-shopify\" title=\"what is shopify\"\u003elearn more\u003c/a\u003e about Shopify's tools for selling everywhere.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/make-money-from-home\"\u003e25 Best Ways to Make Money From Home in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/build-a-website\"\u003eHow to Build a Business Website for Beginners\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003e17 Ways to Get More Followers on Instagram (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/start-affiliate-marketing-with-no-money\"\u003eHow To Start Affiliate Marketing With No Money\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/sell-sex-toys\"\u003eHow To Sell Sex Toys Online in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ca/blog/holiday-stores\"\u003eMaking Spirits Bright- Inside the Workshops of 7 Christmas Store Owners\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eSell art online FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the best\u0026nbsp;site to sell my art?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best way to sell art online is by building your own branded ecommerce site with a platform like Shopify. You can also sell your work on a crafts and art marketplace like Etsy or on social media platforms like Instagram and Facebook Shops. Understand where your target customers like to shop to find out the best place to sell your art online.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat steps do I need to take to sell my art online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf you are an artist looking to learn how to sell your art online, you can get up and running in a few simple steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eChoose your format: originals or reproductions.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFind a printer (for reproductions).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild your artist brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSet up an online store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eExpand your reach by selling through marketplaces or online galleries.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMarket your art business.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs selling art online profitable?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, selling art online can be profitable if you’re intentional about your pricing and marketing strategies. It’s important to understand your costs, including art materials, ecommerce or marketplace selling fees, marketing costs, and other overhead will help you set retail prices that include a profit margin. Once you learn how to sell art online, you can explore the many channels that can help get your art into the hands of fans. Selling on marketplaces will help you reach bigger audiences and make more sales, but be wary of fees that can cut into profits.\u0026nbsp;\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can a beginner sell art online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eLearning how to sell art online starts with understanding your brand and the right channels to find your audience. Often your own online store will be the best place to start selling original art. Price point for original art will be much higher, so it’s important that you build a strong, loyal audience for your work. Diversifying your sales channels, like also working with an online gallery or a site like Fine Art America to sell paintings online, will help you broaden your exposure as an artist.\u0026nbsp;\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat type of art sells the most?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThis is a tricky question because art is very broad and subjective. When you sell prints of your work, it can be very profitable because you can continue to generate income from a single piece. Lower price points (versus original art) mean you likely can sell more volume. Curators should follow trends in art and design to help understand what art collectors and potential buyers are buying, then work with artists that have high success potential. As a creator, you should lean into the style that you do best and build a following from there.\u0026nbsp;\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you work with galleries to sell your art?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, you can work with galleries to sell your art. Both online and physical galleries are always looking for new talent to represent. They can help with online art sales or promote your original artwork in a gallery exhibition. Many successful artists benefit from showing their work in this way. Reach out with a personalized and professional email with links to your portfolio. 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Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. 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Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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