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class="flex-col md:flex-row-reverse max-w-380 mx-auto flex items-center pb-36"> <picture class="relative object-cover object-center max-w-111 max-h-111 md:h-144 md:max-w-144 min-w-111 min-h-111 md:min-w-144 md:min-h-144 rounded-full"> <source type="image/webp" srcset="https://www.matrixgroup.net/wp-content/uploads/2021/03/Member-Journey.png.webp"/> <img data-no-lazy="" fetchpriority="high" src="https://www.matrixgroup.net/wp-content/uploads/2021/03/Member-Journey.png" alt=""/> </picture><div class="relative mr-20"><div class=""> <span class="uppercase text-2xl block mt-8 md:mt-0 font-alt-normal">Latest blog post</span><h2 class="heading-size-1 font-alt-normal mb-4 text-white mt-0 hover:underline cursor-pointer" onclick="location.href='https://www.matrixgroup.net/blog/why-journey-mapping-is-so-important-to-creating-amazing-member-journeys/'"> Why Journey Mapping is so Important to Creating Amazing Member Journeys</h2><div class="font-alt-normal"><p>Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]</p></div><div class=" mt-6 mb-2"> <a href="https://www.matrixgroup.net/blog/why-journey-mapping-is-so-important-to-creating-amazing-member-journeys/" target="" class="button wp-block-button__link px-7 hover:opacity-80"> Read the post</a></div></div></div></div></div></section><div class="wp-block-columns alignwide mb-0"><div class="wp-block-column with-border" style="flex-basis:70%"><article class="post-6062 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-design-and-information-architecture tag-information-architecture tag-member-journey tag-strategy tag-website" id="post-6062"><div class="post-inner"><div class="max-w-full flex lg:items-center mt-24 flex-col lg:flex-row"> <picture class="max-w-110 min-w-110 object-cover object-center h-110 rounded-full mr-12 border border-solid border-dividers"> <source type="image/webp" srcset="https://www.matrixgroup.net/wp-content/uploads/2019/05/chart-flow-chart-plan-900108.jpg.webp"/> <img src="https://www.matrixgroup.net/wp-content/uploads/2019/05/chart-flow-chart-plan-900108.jpg" alt=""/> </picture><div class="mt-12 lg:mt-0 font-alt-normal font-heading"> <a href="https://www.matrixgroup.net/blog/dont-redesign-your-website-redesign-your-member-journeys/" title="" class="text-4xl no-underline hover:underline"> Don’t Redesign Your Website, Redesign Your Member Journeys </a><div class="my-1"> Posted on May 14, 2019</div> I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with […]</div></div></div></article><article class="post-5867 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-gdpr tag-information-architecture tag-privacy tag-strategy tag-website" id="post-5867"><div class="post-inner"><div class="max-w-full flex lg:items-center mt-24 flex-col lg:flex-row"> <picture class="max-w-110 min-w-110 object-cover object-center h-110 rounded-full mr-12 border border-solid border-dividers"> <source type="image/webp" srcset="https://www.matrixgroup.net/wp-content/uploads/2018/04/europe-2021308_960_720111.jpg.webp"/> <img src="https://www.matrixgroup.net/wp-content/uploads/2018/04/europe-2021308_960_720111.jpg" alt=""/> </picture><div class="mt-12 lg:mt-0 font-alt-normal font-heading"> <a href="https://www.matrixgroup.net/blog/what-do-i-need-to-do-to-become-gdpr-compliant/" title="" class="text-4xl no-underline hover:underline"> What Do I Need to Do to Become GDPR Compliant? </a><div class="my-1"> Posted on April 10, 2018</div> Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager What are the next steps once you know what GDPR is? Officially start your security/compliance/privacy efforts This is your first step: […]</div></div></div></article><article class="post-5425 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-content-marketing-and-social-media category-design-and-information-architecture tag-association-management tag-content-strategy tag-customer-service tag-information-architecture tag-marketing tag-strategy" id="post-5425"><div class="post-inner"><div class="max-w-full flex lg:items-center mt-24 flex-col lg:flex-row"> <picture class="max-w-110 min-w-110 object-cover object-center h-110 rounded-full mr-12 border border-solid border-dividers"> <source type="image/webp" srcset="https://www.matrixgroup.net/wp-content/uploads/2017/02/interview.png.webp"/> <img src="https://www.matrixgroup.net/wp-content/uploads/2017/02/interview.png" alt=""/> </picture><div class="mt-12 lg:mt-0 font-alt-normal font-heading"> <a href="https://www.matrixgroup.net/blog/members-want-curation-insight-associations-part-one/" title="" class="text-4xl no-underline hover:underline"> Members Want Curation and Insight from Their Associations – Part One </a><div class="my-1"> Posted on February 8, 2017</div> One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their […]</div></div></div></article><article class="post-5159 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-design-and-information-architecture tag-analytics tag-google-analytics tag-information-architecture tag-strategy" id="post-5159"><div class="post-inner"><div class="max-w-full flex lg:items-center mt-24 flex-col lg:flex-row"> <picture class="max-w-110 min-w-110 object-cover object-center h-110 rounded-full mr-12 border border-solid border-dividers"> <source type="image/webp" data-lazy-srcset="https://www.matrixgroup.net/wp-content/uploads/2015/12/Data-Analytics.jpg.webp"/> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.matrixgroup.net/wp-content/uploads/2015/12/Data-Analytics.jpg"/><noscript><img src="https://www.matrixgroup.net/wp-content/uploads/2015/12/Data-Analytics.jpg" alt=""/></noscript> </picture><div class="mt-12 lg:mt-0 font-alt-normal font-heading"> <a href="https://www.matrixgroup.net/blog/data-driven-decision-making-through-analytics/" title="" class="text-4xl no-underline hover:underline"> Data-Driven Decision-Making Through Analytics </a><div class="my-1"> Posted on December 1, 2015</div> A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director […]</div></div></div></article><article class="post-5100 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-design tag-information-architecture tag-web-design" id="post-5100"><div class="post-inner"><div class="max-w-full flex lg:items-center mt-24 flex-col lg:flex-row"> <picture class="max-w-110 min-w-110 object-cover object-center h-110 rounded-full mr-12 border border-solid border-dividers"> <source type="image/webp" data-lazy-srcset="https://www.matrixgroup.net/wp-content/uploads/2015/07/ppl.jpg.webp"/> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.matrixgroup.net/wp-content/uploads/2015/07/ppl.jpg"/><noscript><img src="https://www.matrixgroup.net/wp-content/uploads/2015/07/ppl.jpg" alt=""/></noscript> </picture><div class="mt-12 lg:mt-0 font-alt-normal font-heading"> <a href="https://www.matrixgroup.net/blog/applying-information-architecture-and-design-principles-to-life/" title="" class="text-4xl no-underline hover:underline"> Applying Information Architecture and Design Principles to Life </a><div class="my-1"> Posted on July 15, 2015</div> I opened up a mailing from our 401(k) provider and was overwhelmed by the tiny type and the options available as investment funds. Ugh. I decided to call my financial […]</div></div></div></article><article class="post-4490 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-design-and-information-architecture tag-design tag-information-architecture tag-mobile tag-web-design" id="post-4490"><div class="post-inner"><div class="max-w-full flex lg:items-center mt-24 flex-col lg:flex-row"> <picture class="max-w-110 min-w-110 object-cover object-center h-110 rounded-full mr-12 border border-solid border-dividers"> <source type="image/webp" data-lazy-srcset="https://www.matrixgroup.net/wp-content/uploads/2013/10/sample-text-message-iOS7.jpg.webp"/> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.matrixgroup.net/wp-content/uploads/2013/10/sample-text-message-iOS7.jpg"/><noscript><img src="https://www.matrixgroup.net/wp-content/uploads/2013/10/sample-text-message-iOS7.jpg" alt=""/></noscript> </picture><div class="mt-12 lg:mt-0 font-alt-normal font-heading"> <a href="https://www.matrixgroup.net/blog/what-happened-to-my-button-how-ios-7-will-influence-web-design/" title="" class="text-4xl no-underline hover:underline"> What Happened to My Button? How iOS 7 Will Influence Web Design </a><div class="my-1"> Posted on October 2, 2013</div> I upgraded my iPhone to iOS 7 over the weekend and immediately realized why the Internet is buzzing about this OS upgrade. I did a webinar last week on mobile […]</div></div></div></article><article class="post-4461 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-design-and-information-architecture tag-information-architecture tag-site-search" id="post-4461"><div class="post-inner"><div class="max-w-full flex lg:items-center mt-24 flex-col lg:flex-row"> <picture class="max-w-110 min-w-110 object-cover object-center h-110 rounded-full mr-12 border border-solid border-dividers"> <source type="image/webp" data-lazy-srcset="https://www.matrixgroup.net/wp-content/uploads/2013/09/Search_Man-with-binoculars-at-laptop.jpg.webp"/> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.matrixgroup.net/wp-content/uploads/2013/09/Search_Man-with-binoculars-at-laptop.jpg"/><noscript><img src="https://www.matrixgroup.net/wp-content/uploads/2013/09/Search_Man-with-binoculars-at-laptop.jpg" alt=""/></noscript> </picture><div class="mt-12 lg:mt-0 font-alt-normal font-heading"> <a href="https://www.matrixgroup.net/blog/its-not-about-search-its-about-wayfinding/" title="" class="text-4xl no-underline hover:underline"> It’s Not About Search, It’s About Wayfinding </a><div class="my-1"> Posted on September 18, 2013</div> Over the past year, I’ve had many, many clients call and meet with Matrix Group about site search issues. Clients complain that their search isn’t pulling up enough results, or […]</div></div></div></article><article class="post-4385 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-design-and-information-architecture tag-design tag-information-architecture" id="post-4385"><div class="post-inner"><div class="max-w-full flex lg:items-center mt-24 flex-col lg:flex-row"> <picture class="max-w-110 min-w-110 object-cover object-center h-110 rounded-full mr-12 border border-solid border-dividers"> <source type="image/webp" data-lazy-srcset="https://www.matrixgroup.net/wp-content/uploads/2013/07/stone-dogs.jpg.webp"/> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.matrixgroup.net/wp-content/uploads/2013/07/stone-dogs.jpg"/><noscript><img src="https://www.matrixgroup.net/wp-content/uploads/2013/07/stone-dogs.jpg" alt=""/></noscript> </picture><div class="mt-12 lg:mt-0 font-alt-normal font-heading"> <a href="https://www.matrixgroup.net/blog/how-designing-a-home-is-like-designing-a-website/" title="" class="text-4xl no-underline hover:underline"> How Designing a Home is Like Designing a Website </a><div class="my-1"> Posted on July 11, 2013</div> I had the pleasure of welcoming Colleen Stone, Principal at Stone House , to Matrix Group last week. I invited Colleen to come in and do a Friday Forum (lunch […]</div></div></div></article><article class="post-4123 post type-post status-publish format-standard hentry category-blog category-design-and-information-architecture tag-information-architecture tag-web-design" id="post-4123"><div class="post-inner"><div class="max-w-full flex lg:items-center mt-24 flex-col lg:flex-row"><div class="mt-12 lg:mt-0 font-alt-normal font-heading"> <a href="https://www.matrixgroup.net/blog/just-like-a-house-your-website-needs-cleaning-and-organizing-every-week/" title="" class="text-4xl no-underline hover:underline"> Just Like a House, Your Website Needs Cleaning and Organizing Every Week </a><div class="my-1"> Posted on December 20, 2012</div> My husband and I bought a new house last summer. It’s taken us over a year to get every single box unpacked, find a home for everything we own, decorate, […]</div></div></div></article></div><div class="wp-block-column pt-8 hidden md:block font-heading font-alt-normal" style="flex-basis:30%"><div class="widget widget_tag_cloud"><h2 class="widgettitle">Tags</h2><nav aria-label="Tags"><div class="tagcloud"> <a href="/tag/accessibility" class="tag-cloud-link " aria-label="Accessibility">Accessibility</a> <a href="/tag/ai" class="tag-cloud-link " aria-label="AI">AI</a> <a href="/tag/amazon" class="tag-cloud-link " aria-label="Amazon">Amazon</a> <a href="/tag/ams" class="tag-cloud-link " aria-label="ams">ams</a> <a href="/tag/analytics" class="tag-cloud-link " aria-label="Analytics">Analytics</a> <a href="/tag/association-management" class="tag-cloud-link " aria-label="Association Management">Association Management</a> <a href="/tag/blog" class="tag-cloud-link " aria-label="Blogging">Blogging</a> <a href="/tag/branding" 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