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Immobilier de commerces et logistique : impacts du e-commerce | FR | Cushman & Wakefield
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js-breadcrumb"> <li class="breadcrumb-item js-breadcrumb-item"><a href="/fr-fr/france">France</a></li> <li class="breadcrumb-item js-breadcrumb-item"><a href="/fr-fr/france/insights">Publications</a></li> <li class="breadcrumb-item js-breadcrumb-item active" aria-current="page">European Retail Logistics</li> </ol> </nav> </section> <!-- END NOINDEX --> <section class="container" style="" > <div class="theme-darkblue"> <div class="card mix_hero-pageTitle js-hero"> <div class="card-animation-container"> <img class="card-img-top d-md-none image-resizing" alt="European Retail Logistics" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/european-retail-logistics/retail-logistics_hero-mobile-banner-750x456px.png?rev=8c99ae65df7e41f5bf0f154e2e76cd1b" width="406" height="260"/> <img class="card-img-top d-none d-md-block image-resizing" alt="European Retail Logistics" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/european-retail-logistics/retail-logistics_hero-banner-2352x1040px.png?rev=46415c45384441c1955d6cf9e850f2a9" width="1176" height="521"/> <div class="card-animation-block mix_primary" style=""></div> <div class="card-animation-block mix_secondary" style=""></div> </div> <div class="card-body" style=""> <p class="card-category">études & analyses</p> <h1 class="card-title">European Retail Logistics</h1> <div class="card-text rich-text">L’essor du e-commerce redéfinit les besoins en immobilier de commerces et logistique. Découvrez les tendances et solutions qui répondent à ces enjeux clés pour les acteurs du retail.</div> <p class="card-text"> <a class="btn btn-primary" target="" href="https://cloud.comm.cushmanwakefield.com/download-retaillogistics-emea-regional-logistics-2024-11-en">Télécharger</a> </p> </div> </div> </div> </section> <div class="container"> <div class="row"> <div class="col-lg-8" style=""> <section style=""> <div class="page-title" data-dttype="InsightDetailPage"> <h1 class="page-title-main">European Retail Logistics</h1> <h5 class="page-title-sub">18/11/2024</h5> </div> <div> <div class="page-content-body rich-text"> <h2><span style="color: #003865;">Transformation de l’immobilier commercial et logistique face à l’essor du e-commerce</span></h2> <h3><span style="color: #003865;">Les nouveaux enjeux de l’immobilier logistique</span></h3> <p>Avec l'explosion du commerce en ligne, les stratégies immobilières évoluent rapidement pour répondre à des défis complexes. Les entrepôts doivent désormais allier :</p> <ul> <li> Proximité et accessibilité : essentielle pour optimiser les livraisons du dernier kilomètre et garantir des délais rapides. </li> <li>Durabilité et modernité : les entreprises privilégient les infrastructures de qualité Grade A, répondant aux normes environnementales et opérationnelles les plus exigeantes. </li> <li> Polyvalence : intégrant des solutions adaptées pour le stockage, le tri et la préparation des commandes e-commerce. </li> </ul> <p>Les tendances montrent un intérêt croissant pour des bâtiments logistiques de grande taille (>50 000 m²) afin de consolider les opérations, tout en développant des sites plus petits en zone urbaine (2 000 à 20 000 m²) pour répondre aux besoins de logistique du dernier kilomètre.</p> <h3><span style="color: #003865;">Le rôle stratégique des commerces physiques</span></h3> <p>Malgré la montée en puissance de l’e-commerce, les commerces physiques continuent d’évoluer pour s’intégrer dans une stratégie omnicanale. Ils offrent des services complémentaires tels que :</p> <ul> <li> Click-and-collect et zones dédiées aux retours, pour améliorer la flexibilité et l’expérience client. </li> <li>Une gestion optimisée des stocks en magasin pour garantir la disponibilité des produits sans compromettre l’expérience d’achat. </li> </ul> <p>Cette transformation permet aux enseignes de proposer des expériences uniques tout en intégrant les nouvelles attentes des consommateurs et les contraintes logistiques.</p> </div> </div> </section> </div> <div class="col-lg-4" style=""> <section style=""> <div class="sidebar mix_wedged"> <div class="sidebar-animation-container"> <div class="sidebar-animation-block mix_primary"></div> <div class="sidebar-animation-block mix_secondary"></div> </div> <div class="sidebar-body"> <h4 class="text-uppercase">Voir l'étude</h4> <p> <img class="card-img-top image-resizing h-auto" alt="European Retail Logistics" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/european-retail-logistics/retail-logistics---concep-thumbnail-image.png?rev=e4557b8ca48c46bc8f8652b8b656546d" width="294" height="275"> </p> <a href="https://cloud.comm.cushmanwakefield.com/download-retaillogistics-emea-regional-logistics-2024-11-en" class="btn btn-primary btn-block" target="" title="">Télécharger</a> </div> </div> <div class="sidebar"> <h4 class="sidebar-header text-center">Contacts</h4> <div class="sidebar-secondaryContacts"> <ul class="list-unstyled"> <li> <div class="card mix_person mix_small"> <a href="/fr-fr/france/people/alexis-bouteiller"> <img class="card-img-top image-resizing" alt="Alexis Bouteiller France" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/france/people/alexis-bouteiller.jpg?h=224&w=224&rev=6f08d976b8c7436c968857359db15078&hash=62F45263FDC610599FE04EF010146A86" height="224" width="224" /> </a> <div class="card-body"> <h6 class="font-weight-bold"> <a href="/fr-fr/france/people/alexis-bouteiller">Alexis Bouteiller</a> </h6> <p class="card-text mt-3"> <span class="font-weight-bold">Directeur Logistique</span><br /> <span class="font-weight-bold">Neuilly-sur-Seine, France</span><br /> </p> <hr class=" d-block d-lg-none"/> <p class="font-weight-bold d-block d-lg-none"> <a href="/api/GetVCard?personId={93BFEDF1-EEF7-4C9C-9A39-98DE51516DD8}&vcn=AlexisBouteiller"><i class="far fa-id-card"></i> Télécharger VCard</a> </p> </div> </div> </li> <li> <div class="card mix_person mix_small"> <a href="/fr-fr/france/people/romain-nicolle"> <img class="card-img-top image-resizing" alt="Romain Nicolle - Head Agence Lyon - Head Logistique CMG" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/france/people/romain-nicolle-lyon-leassing-cmg.jpg?h=224&w=224&rev=30a6bc96b3fb46d7aabdec3e6c879f3d&hash=98AB49F57ACBB0C687A9356BC8A86ED7" height="224" width="224" /> </a> <div class="card-body"> <h6 class="font-weight-bold"> <a href="/fr-fr/france/people/romain-nicolle">Romain Nicolle</a> </h6> <p class="card-text mt-3"> <span class="font-weight-bold">Directeur Cushman & Wakefield Lyon, Head of Logistic CMG</span><br /> <span class="font-weight-bold">Lyon, France</span><br /> </p> <hr class=" d-block d-lg-none"/> <p class="font-weight-bold d-block d-lg-none"> <a href="/api/GetVCard?personId={C514E428-8657-4093-8DA4-BD98993F5AFA}&vcn=RomainNicolle"><i class="far fa-id-card"></i> Télécharger VCard</a> </p> </div> </div> </li> <li> <div class="card mix_person mix_small"> <a href="/fr-fr/france/people/christian-dubois"> <img class="card-img-top image-resizing" alt="Head of Retail Services • Leasing Agency - Retail" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/france/people/christian-dubois-640.jpg?h=224&w=224&rev=3e3f38873b114ee590ff35ad110f1d15&hash=C48F245A66DEF4F4FD64E865AC9B5791" height="224" width="224" /> </a> <div class="card-body"> <h6 class="font-weight-bold"> <a href="/fr-fr/france/people/christian-dubois">Christian Dubois</a> </h6> <p class="card-text mt-3"> <span class="font-weight-bold">Head of Retail Services</span><br /> <span class="font-weight-bold">Neuilly-sur-Seine, France</span><br /> </p> <hr class=" d-block d-lg-none"/> <p class="font-weight-bold d-block d-lg-none"> <a href="/api/GetVCard?personId={94B1B4E8-429C-4F8B-8C8A-3761579AD291}&vcn=ChristianDubois"><i class="far fa-id-card"></i> Télécharger VCard</a> </p> </div> </div> </li> <li> <div class="card mix_person mix_small"> <a href="/fr-fr/france/people/vanessa-zouzowsky"> <img class="card-img-top image-resizing" alt="Vanessa Zouzowsky" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/emea/france/people/vanessa-zouzowsky.jpg?h=224&w=224&rev=99e5d44c295c4d7eae0b24030e425c7c&hash=9883217F49A8BA8814ECBC9BAF2A675B" height="224" width="224" /> </a> <div class="card-body"> <h6 class="font-weight-bold"> <a href="/fr-fr/france/people/vanessa-zouzowsky">Vanessa Zouzowsky</a> </h6> <p class="card-text mt-3"> <span class="font-weight-bold">International Partner, Head of Retail CMG</span><br /> <span class="font-weight-bold">Neuilly-sur-Seine, France</span><br /> </p> <hr class=" d-block d-lg-none"/> <p class="font-weight-bold d-block d-lg-none"> <a href="/api/GetVCard?personId={1A56231E-2421-47A3-84E6-4C1FF5220462}&vcn=VanessaZouzowsky"><i class="far fa-id-card"></i> Télécharger VCard</a> </p> </div> </div> </li> </ul> </div> </div> </section> </div> </div> </div> <section class="container" style="" > <section class="container mb-5"> <h2 class='container-headline mix_align-center'>Plus d'études</h2> <div class="row"> <div class="col-lg-4"> <div class="card"> <a href="/fr-fr/france/insights/european-investment-atlas"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="Office Building (image)" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/european-investment-atlas-webcard24.jpg?rev=34ab76437e384e6d85a0861f114bd94e" width="564" height="343"/> </div> </a> <div class="card-insight-body card-body-line-after"> <h6 class="card-subtitle-alt font-weight-bold">Research • Investment / Capital Markets</h6> <p class="font-weight-bold"><a href="/fr-fr/france/insights/european-investment-atlas">European Investment Atlas</a></p> <div class="card-text"> <div class="rich-text">Le guide stratégique dans le monde de l'investissement immobilier commercial.</div> <span class="article-foot"><a href="/fr-fr/france/people/aymeric-sevestre">Aymeric Sevestre</a> • 28/10/2024</span> </div> </div> </div> </div> <div class="col-lg-4"> <div class="card"> <a href="/fr-fr/france/insights/european-retail-radar"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="European Retail Radar" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/emea-retail-radar-update/european-retail-radar-web-card-24.jpg?rev=2f5964c8d50f40bbbafb6a43524c378c" width="564" height="343"/> </div> </a> <div class="card-insight-body card-body-line-after"> <h6 class="card-subtitle-alt font-weight-bold">Research</h6> <p class="font-weight-bold"><a href="/fr-fr/france/insights/european-retail-radar">Retail Radar S1 2024</a></p> <div class="card-text"> <div class="rich-text">Plongez dans les tendances du marché de l'immobilier locatif des commerces en Europe. Découvrez les secteurs les plus dynamiques, les enseignes en pleine expansion et les perspectives pour 2024 avec notre analyse exclusive.</div> <span class="article-foot"><a href="/fr-fr/france/people/christian-dubois">Christian Dubois</a> • 03/10/2024</span> </div> </div> </div> </div> <div class="col-lg-4"> <div class="card"> <a href="/fr-fr/france/insights/sustainable-logistics"> <div class="insight-triangle"> <img class="card-img-top image-resizing h-auto" alt="Sustainable Logistics" src="https://cw-gbl-gws-prod.azureedge.net/-/media/cw/global/insights/2024/sustainable-logistics/sustainable-logistics-emea-report_web-card-small-750x456px.png?rev=f0cbc10257b44e8e983bc2ef60d09b03" width="564" height="343"/> </div> </a> <div class="card-insight-body card-body-line-after"> <h6 class="card-subtitle-alt font-weight-bold">Research • Sustainability / ESG</h6> <p class="font-weight-bold"><a href="/fr-fr/france/insights/sustainable-logistics">Logistique Durable : stratégies et enjeux pour les entreprises</a></p> <div class="card-text"> <div class="rich-text">Le secteur de la logistique se trouve au cœur d'une transformation significative, motivée par le besoin pressant d'améliorer la durabilité.</div> <span class="article-foot"><a href="/en/united-kingdom/people/sally-bruer">Sally Bruer</a> • 20/09/2024</span> </div> </div> </div> </div> </div> </section> </section> <section class="container-fluid" style="" > <div class="hero mix_hero-prefooter js-hero"> <div class="hero-animation-container"> <div class="hero-prefooter-stripes"></div> </div> <div class="container"> <div class="row align-items-center"> <div class="col-lg-7 offset-lg-1"> <h3 class="text-uppercase">VOUS NE TROUVEZ PAS CE QUE VOUS RECHERCHEZ?</h3> <div class="rich-text">Joindre un membre de notre équipe.</div> </div> <div class="col-lg-2 offset-lg-1"> <a href="/fr-fr/inquire" class="btn btn-primary" >NOUS CONTACTER</a> </div> </div> </div> </div> </section> <div class="cookiecontent"> <!-- BEGIN NOINDEX --> <div id="banner_title" class="desc_text"> Your privacy matters to us </div> <div id="description_text" class="desc_text"> With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.<br /> <br /> Alternatively click on More Options and select your preferences before providing or refusing consent. 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