Virtual Roundtable: Fashion retailers emerge from hibernation

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Peter Housley, chief revenue officer at Indochino; Jason Anderson, SVP of brand, marketing, communications at Cadillac Fairview; and Monique Brosseau, president of GroupM Quebec.</p> <p>You can listen to the roundtable audio-only version <a href="https://soundcloud.com/user-289044778-363337711/open-mic-virtual-roundtable-episode-5" target="_blank">here</a>, or view the video version at the bottom of this article.</p> <div style="font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;"></div> <h2><strong>Highlights</strong></h2> <p>“We are seeing that people will return to a different experience, where it’s much more a blend of online and offline… We’re seeing that omnichannel shopping experience continue to [grow] on steroids. We have leaped forward 10-plus years.” –<b>聽Nameth</b></p> <p>“We really went with a greatly pared down聽– literally a 70% or 80% reduction in media – for about seven or eight weeks. And then, about six or seven weeks into it, I started turning it up slowly, watching cost-per acquisition and keeping it very efficient. And I’m still relatively in that mode today for June.” –<b>聽Housley聽</b></p> <p>“The lower funnel is key right now. However, some of our clients are also looking at the long-term, because they do know… things will shift and change and they need to address that. There’s been an opportunity for some clients to accelerate their presence and their business online.” –<b>聽Brosseau</b></p> <p>[iframe_vimeo video = “424943153”]</p> </div> </div> <div id="tags" class="clearfloat"> <h6>Tags:</h6><br/><br/><p> <a href="https://mediaincanada.com/tag/canadian-media/" rel="tag">Canadian Media</a>, <a href="https://mediaincanada.com/tag/jason-anderson/" rel="tag">Jason Anderson</a>, <a href="https://mediaincanada.com/tag/meghan-nameth/" rel="tag">Meghan Nameth</a>, <a href="https://mediaincanada.com/tag/mic-roundtable/" rel="tag">MiC Roundtable</a>, <a href="https://mediaincanada.com/tag/monique-brosseau/" rel="tag">Monique Brosseau</a>, <a href="https://mediaincanada.com/tag/peter-housley/" rel="tag">Peter Housley</a>, <a href="https://mediaincanada.com/tag/topspot/" rel="tag">topspot</a></p> </div> </div>  </div>   <div id="related" class="nocontent"> <h2 class="pagetitle">Related Articles</h2> <div id="related-posts" class="clearfloat"><ul> <a class="relA" href="https://mediaincanada.com/2020/05/19/virtual-roundtable-auto-brands-in-the-drivers-seat/"><li> <div id="relLug"><img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab21-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab21-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab21-622x359.jpg 622w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab21-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <div id="relBlurb">Virtual Roundtable: Auto brands in the driver’s seat</div> </li></a> <a class="relB" href="https://mediaincanada.com/2019/12/19/spotted-cadbury-phone-home/"><li> <div id="relLug"><img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2019/12/dairy-milk-2-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2019/12/dairy-milk-2-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2019/12/Dairy-Milk-2-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <div id="relBlurb">Spotted! 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