新聞中心 | 集邦TrendForce - 提供內存閃存、LED照明、顯示器面板、新能源太陽能光伏產業的市場報告、價格趨勢

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class="title-link"><strong>半導體研究處</strong></a></h3> </div> <div class="advs-box advs-box-top-icon boxed-inverse margin-b-40" data-anima="rotate-20" data-trigger="hover"> <i class="fa fa-television icon circle anima"></i> <h3 class="font-size-16"><a href="/web/20221113021939/https://www.trendforce.com.tw/research/wv" class="title-link"><strong>顯示器研究處</strong></a></h3> </div> <div class="advs-box advs-box-top-icon boxed-inverse margin-b-40" data-anima="rotate-20" data-trigger="hover"> <i class="fa fa-lightbulb-o icon circle anima"></i> <h3 class="font-size-16"><a href="/web/20221113021939/https://www.trendforce.com.tw/research/led" class="title-link"><strong>光電研究處</strong></a></h3> </div> <div class="advs-box advs-box-top-icon boxed-inverse margin-b-40" data-anima="rotate-20" data-trigger="hover"> <i class="fa fa-leaf icon circle anima"></i> <h3 class="font-size-16"><a href="/web/20221113021939/https://www.trendforce.com.tw/research/et" class="title-link"><strong>新能源研究處</strong></a></h3> </div> <div class="advs-box advs-box-top-icon boxed-inverse margin-b-10" data-anima="rotate-20" data-trigger="hover"> <i class="fa fa-book icon circle anima"></i> <h3 class="font-size-16"><a href="/web/20221113021939/https://www.trendforce.com.tw/research/tri" class="title-link"><strong>通訊暨應用科技研究處</strong></a></h3> </div> </div> <div class="col-md-9 col-sm-12 nav-report-right"> <div class="row margin-b-20 nav-flex"> <div class="col-md-3 col-sm-6 col-xs-12"> <div class="title-base text-left"> <hr> <h2 class="font-size-18"> <strong> 半導體 </strong> </h2> </div> <ul class="ul-dots text-s"> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Semiconductors/DRAM" target=""> DRAM </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Semiconductors/NAND%20Flash" target=""> NAND Flash </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Semiconductors/MLCC" target=""> MLCC </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Semiconductors/Wafer%20Foundries" target=""> 晶圓製造/代工 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Semiconductors/IC%20Design" target="_blank"> IC設計 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Semiconductors/IC%20Manufacturing,%20Package&Test" target="_blank"> IC製造與封測 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Semiconductors/Compound%20Semiconductor" target=""> 化合物半導體 </a> </li> </ul> </div> <div class="col-md-3 col-sm-6 col-xs-12"> <div class="title-base text-left"> <hr> <h2 class="font-size-18"> <strong> 顯示器 </strong> </h2> </div> <ul class="ul-dots text-s"> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Display/LCD" target=""> LCD </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Display/OLED" target=""> OLED </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Display/Upstream%20Components" target=""> 零組件 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Display/Panel%20Industry" target=""> 面板 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Display/Display%20Supply%20Chain" target=""> 供應鏈 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Display/Display%20Technologies" target=""> 技術 </a> </li> </ul> </div> <div class="col-md-3 col-sm-6 col-xs-12"> <div class="title-base text-left"> <hr> <h2 class="font-size-18"> <strong> LED </strong> </h2> </div> <ul class="ul-dots text-s"> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/LED/LED%20Demand%20_%20Supply%20Data%20Base" target=""> LED供需資料庫 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/LED/Sapphire%20Market" target=""> 藍寶石市場 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/LED/LED%20Chip%20&%20Package" target=""> LED晶片與封裝 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/LED/LED%20Backlight" target=""> LED背光 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/LED/LED%20Lighting" target=""> LED照明 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/LED/LED%20Display" target=""> LED顯示 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/LED/IR%20LED%20_%20VCSEL%20_%20LiDAR%20Laser" target=""> 紅外線LED / VCSEL / 光達雷射 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/LED/UV%20LED%20_%20UV%20Laser" target=""> 紫外線LED / 紫外線雷射 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/LED/Micro%20LED%20_%20Mini%20LED" target=""> MicroLED / Mini LED </a> </li> </ul> </div> <div class="col-md-3 col-sm-6 col-xs-12"> <div class="title-base text-left"> <hr> <h2 class="font-size-18"> <strong> 能源 </strong> </h2> </div> <ul class="ul-dots text-s"> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Energy/Solar%20PV" target=""> 太陽能 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Energy/Lithium%20Battery%20and%20Energy%20Storage" target=""> 電池與儲能 </a> </li> </ul> </div> </div> <div class="row margin-b-20 nav-flex"> <div class="col-md-3 col-sm-6 col-xs-12"> <div class="title-base text-left"> <hr> <h2 class="font-size-18"> <strong> 消費性電子 </strong> </h2> </div> <ul class="ul-dots text-s"> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Consumer%20Electronics/Notebook%20Computers" target=""> 筆記型電腦 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Consumer%20Electronics/TVs" target=""> 電視 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Consumer%20Electronics/Smartphones" target=""> 智慧手機 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Consumer%20Electronics/Tablets" target=""> 平板電腦 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Consumer%20Electronics/Wearable%20Devices" target="_blank"> 穿戴裝置 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Consumer%20Electronics/Monitors%20_%20AIO" target=""> 桌上型監視器/AIO </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Consumer%20Electronics/Others" target="_blank"> 其他 </a> </li> </ul> </div> <div class="col-md-3 col-sm-6 col-xs-12"> <div class="title-base text-left"> <hr> <h2 class="font-size-18"> <strong> 通訊 </strong> </h2> </div> <ul class="ul-dots text-s"> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Telecommunications/5G%20Technologies" target="_blank"> 5G通訊技術 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Telecommunications/5G%20Spectrum%20&%20Policies" target="_blank"> 5G頻譜與法規 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Telecommunications/Broadband%20&%20Home%20Network" target="_blank"> 寬頻網路通訊 </a> </li> </ul> </div> <div class="col-md-3 col-sm-6 col-xs-12"> <div class="title-base text-left"> <hr> <h2 class="font-size-18"> <strong> 新興科技 </strong> </h2> </div> <ul class="ul-dots text-s"> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Emerging%20Technologies/Cloud%20_%20Edge%20Computing" target=""> 雲端 / 邊緣運算 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Emerging%20Technologies/IoT" target="_blank"> 物聯網 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Emerging%20Technologies/Artificial%20Intelligence" target="_blank"> AI人工智慧 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Emerging%20Technologies/Automotive%20Technologies" target=""> 汽車科技 </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Emerging%20Technologies/AR%20_%20VR" target="_blank"> AR / VR </a> </li> <li> <a href="https://web.archive.org/web/20221113021939/https://www.trendforce.com.tw/research/category/Emerging%20Technologies/Industry%204.0" target="_blank"> 工業4.0 </a> </li> </ul> </div> <div class="col-md-3 col-sm-6 col-xs-12"> <div class="title-base text-left"> <hr> <h2 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class="fa fa-search"></i> </button> </div> </div> </div> </div> </div> </div> </header> <div class="header-title ken-burn-center white" data-parallax="scroll" data-position="top" data-natural-height="650" data-natural-width="1920" data-image-src="https://www.trendforce.com.tw/images/bg07.gif"> <div class="container"> <div class="col-md-9"> <div class="title-base text-left"> <h1> 新聞中心 </h1> </div> </div> </div> </div> <div class="section-bg-color"> <div class="container content breadcrumb-text"> <ul> <li><a href="/web/20221113021939/https://www.trendforce.com.tw/">首頁</a></li> <li class="active"> 新聞中心 </li> </ul> </div> </div> <div class="section-empty section-item"> <div class="container content"> <div class="row"> <div class="col-md-8 col-sm-12 presscenter"> <h1>TrendForce：2015年全球智慧型手機出貨12.93億支，華為躍升全球第三並突破一億支大關</h1> <hr class="space xs"> <div class="tag-row"> <span><i class="fa fa-calendar"></i>14 January 2016</span> <span><i class="fa fa-bookmark"></i> <a href="/web/20221113021939/https://www.trendforce.com.tw/presscenter/news/Consumer Electronics">消費性電子</a> </span> <span><i class="fa fa-user"></i> <a href="/web/20221113021939/https://www.trendforce.com.tw/searchNews?query=吳雅婷&search_filter[]=search_news&search_text_filter[]=search_author">吳雅婷</a> </span> <span> <div class="btn-group social-group press-share"> <a target="_blank" href="#" data-social="share-facebook"><i class="fa fa-facebook"></i></a> <a target="_blank" href="#" data-social="share-linkedin"><i class="fa fa-linkedin"></i></a> </div> </span> </div> <hr class="space m"> <p style="line-height: 20.8px;"><span style="line-height: 1.6em;">全球市場研究機構</span><a href="https://web.archive.org/web/20221113021939/http://www.trendforce.com.tw/" style="line-height: 1.6em;">TrendForce</a><span style="line-height: 1.6em;">最新報告顯示，2015年全球智慧型手機出貨量為12.93億支，年成長10.3%，其中來自中國地區的手機品牌合計出貨量高達5.39億支，占全球比重超過四成，並囊括全球前十大手機品牌中的七個席次。2015年無疑是中國品牌廠商向全球攻城掠地的一年，全球占比持續創新高，年成長明顯高於全球平均，華為更首度超越聯想，成為全球第三、中國第一的品牌王者。</span></p> <p style="line-height: 20.8px;"><span style="line-height: 1.6em;">TrendForce智慧型手機分析師吳雅婷表示，中國品牌出貨總和達5.39億支，與三星、蘋果總和的5.47億支在伯仲之間，預估2016年中國品牌出貨將超越三星、蘋果總和，全球市占比來到45%，意味全球前十名品牌中，毎二支智慧型手機就有近一支是中國品牌，現階段的國際品牌大廠生存空間將受到擠壓。</span></p> <p style="line-height: 20.8px;"><strong style="line-height: 1.6em;">2015</strong><strong style="line-height: 1.6em;">年三星首度出現負成長，蘋果表現依舊亮眼</strong></p> <p style="line-height: 20.8px;"><span style="line-height: 1.6em;">2015年對三星來說依然艱困，Galaxy S6與Note5皆未達成出貨目標，全球市占率繼續從2014年28%下滑至2015年25%，不光高階市場被蘋果的iPhone持續侵蝕，中低階市場也被中國手機品牌夾殺，讓市占率不停下修。2015年三星智慧型手機首度呈現負成長，來到-1.8%，出貨3.2億支。</span></p> <p style="line-height: 20.8px;"><span style="line-height: 1.6em;">蘋果2015年在iPhone 6與iPhone 6 Plus加持下，成長率維持在17.7%，出貨2.27億支，以17.5%的市占率坐穩全球智慧型手機亞軍，主要歸功於5.5吋機種iPhone 6 Plus，完美填補蘋果在大尺寸螢幕的產品缺口。然而2015年九月發表的iPhone 6s系列，雖然處理器提升至A9並增加3D Touch功能，但外型與iPhone 6相同，市場換機意願普遍不高，出貨已面臨下修命運，TrendForce預估蘋果2016年智慧型手機出貨僅有個位數成長。</span></p> <p style="line-height: 20.8px;"><span style="line-height: 1.6em;">相較於2014年的亮麗成績，樂金2015年智慧型手機表現持平。上半年旗艦機種G4與前代G3規格相似度高，無法激起消費者換機需求，導致銷售不佳，至下半年旗艦機種V10推出，搭載主副螢幕與前雙鏡頭，才讓出貨恢復動能。2015年</span><span style="line-height: 20.8px;">樂金</span><span style="line-height: 1.6em;">整體出貨來到6800萬支，年成長7.9%。</span><strong style="line-height: 20.8px;"> </strong></p> <p style="line-height: 20.8px;"><img alt="" src="/web/20221113021939im_/https://www.trendforce.com.tw/data/attachment/2016/01/14/125888001452762737.png" style="width: 669px; height: 318px;"/></p> <p style="line-height: 20.8px;"><strong style="line-height: 20.8px;"></strong><strong style="line-height: 1.6em;">中國品</strong><strong style="line-height: 1.6em;">牌手機出貨維持高</strong><strong style="line-height: 1.6em;">成長動能，華為出貨突破一億大關坐穩中國龍頭</strong></p> <p style="line-height: 20.8px;"><span style="line-height: 1.6em;">華為近年不停投下高研發費、成立海思獨立開發應用處理器晶片，累積的IP智財權，讓華為智慧型手機銷往全球且不易被競爭對手提告，功能性與質感方面也能與國際大廠相提並論。現階段華為高階智慧型手機皆搭載海思的麒麟系列應用處理器，但中低階智慧型手機市場仍持續與高通、聯發科合作，加上華為與全球電信商關係良好，2015年華為出貨首度突破一億支大關，來到1.08億支，年成長約49%，擠下聯想位居全球第三。2016年出貨目標則訂在1.3億支。</span></p> <p style="line-height: 20.8px;"><span style="line-height: 1.6em;">中國高性價比手機的代表小米，2015年受到自身IP智財權不足影響，走入國際市場並不順遂，如在印度遭遇部分機種禁售的命運。國內市場則因銷售模式被同業模仿，且意圖往高階手機邁進的小米Note銷售受挫，使小米期許年出貨一億支的美夢破碎。2015年小米出貨僅7200萬支，但年成長仍保有17.8%，位居全球第四位。</span></p> <p style="line-height: 20.8px;"><span style="line-height: 1.6em;">聯想買下摩托羅拉智慧型手機業務後，雖然2014年合併出貨量達近9200萬的佳績，但後續並未發揮加成的效果，2015年出貨量下修至7000萬支，衰退近24%。2016年聯想不停進行手機業務的組織再造，手機設計方面將著重於創新與加強與谷歌的合作，希望在今年能重返榮耀。</span></p> <p style="line-height: 20.8px;"><img alt="" src="/web/20221113021939im_/https://www.trendforce.com.tw/data/attachment/2016/01/14/287296001452762737.png" style="width: 664px; height: 231px;"/></p> <hr class="space l"> <div class="text-center press-choose-post"> <a 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