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> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect u-font-weight-normal@mobile-max lrv-u-whitespace-nowrap" href="https://www.blogher.com/" > Home</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect u-font-weight-normal@mobile-max lrv-u-whitespace-nowrap" href="https://www.blogher.com/c/digital-marketing/" > Digital Marketing</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect u-font-weight-normal@mobile-max lrv-u-whitespace-nowrap" href="https://www.blogher.com/c/digital-marketing/e-commerce/" > E-commerce</a> </li> </ul> </nav> </div> <h1 class="article-title // lrv-u-font-family-primary lrv-u-font-size-36@desktop lrv-u-font-size-28@tablet lrv-u-font-size-24 lrv-u-text-align-center lrv-u-color-brand-accent lrv-u-padding-tb-050 lrv-u-padding-tb-075@desktop u-font-weight-medium u-line-height-1@tablet">How to Optimize Your E-Commerce Product Pages to Maximize SEO Benefits</h1> </header> <div class="a-article-grid__author "> <div class="author // lrv-u-font-size-12"> <div class="lrv-u-align-items-center lrv-u-flex lrv-u-font-family-primary "> <div class="lrv-u-width-100p lrv-u-justify-content-space-between u-flex@tablet"> <div class="lrv-u-flex lrv-u-align-items-center lrv-a-glue-parent "> <button class="a-show-on-hover-parent lrv-a-unstyle-button lrv-u-display-contents lrv-u-flex lrv-u-align-items-center"> <p class="lrv-u-margin-tb-00 lrv-u-text-transform-uppercase lrv-u-font-weight-bold"> By <a class="c-link " href="https://www.blogher.com/author/brandon-leibowitz/" > Brandon Leibowitz</a> </p> <div class="a-show-on-hover a-hidden@desktop-max lrv-a-glue lrv-a-glue--l-0 a-glue--t-100p"> <section class="author-details // lrv-u-padding-a-1 u-width-380 lrv-u-background-color-white u-box-shadow-light"> <h3 id="" class="c-title lrv-u-font-size-28 lrv-u-font-family-primary"> <a href="https://www.blogher.com/author/brandon-leibowitz/" class="c-title__link " > Brandon Leibowitz </a> </h3> <nav class="o-nav " data-dropdown="" > <h4 id="" class="o-nav__title lrv-u-padding-t-050 lrv-u-padding-b-025 lrv-u-font-family-primary lrv-u-font-size-20">More Stories by Brandon</h4> <ul class="o-nav__list lrv-u-color-brand-primary lrv-u-padding-l-1 u-list-style-type-square lrv-u-font-family-basic lrv-u-font-size-16" > </ul> </nav> <div class="lrv-u-flex lrv-u-margin-r-1"> <a class="c-link lrv-a-unstyle-link lrv-u-margin-l-auto lrv-u-text-transform-uppercase lrv-u-font-weight-bold lrv-u-font-size-14 lrv-u-color-brand-primary lrv-u-font-family-basic" href="https://www.blogher.com/author/brandon-leibowitz/" > View All</a> </div> </section> </div> </button> </div> <div class="u-margin-l-1@tablet"> <time class="c-timestamp lrv-u-color-black" datetime="2019-09-03" > March 3, 2022 </time> </div> </div> </div> </div> </div> <div class="featured-image"> <figure class="o-figure lrv-u-max-width-100p" style=""> <div class="c-lazy-image "> <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="https://www.blogher.com/wp-content/uploads/2019/10/how-to-optimize-your-e-commerce-product-pages-to-maximize-seo-visibility.jpg?w=681&h=383&crop=1" alt="how-to-optimize-your-e-commerce-product-pages-to-maximize-seo-visibility" srcset="https://www.blogher.com/wp-content/uploads/2019/10/how-to-optimize-your-e-commerce-product-pages-to-maximize-seo-visibility.jpg?w=681&h=383&crop=1&resize=300%2C170 300w, https://www.blogher.com/wp-content/uploads/2019/10/how-to-optimize-your-e-commerce-product-pages-to-maximize-seo-visibility.jpg?w=681&h=383&crop=1&resize=125%2C70 125w, https://www.blogher.com/wp-content/uploads/2019/10/how-to-optimize-your-e-commerce-product-pages-to-maximize-seo-visibility.jpg?w=681&h=383&crop=1&resize=681%2C383 681w, https://www.blogher.com/wp-content/uploads/2019/10/how-to-optimize-your-e-commerce-product-pages-to-maximize-seo-visibility.jpg?w=681&h=383&crop=1&resize=450%2C253 450w, https://www.blogher.com/wp-content/uploads/2019/10/how-to-optimize-your-e-commerce-product-pages-to-maximize-seo-visibility.jpg?w=681&h=383&crop=1&resize=250%2C140 250w" sizes="(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px" height="" width="" decoding="async"> </div> <figcaption class="c-figcaption lrv-u-font-size-10 lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-tb-050"> <cite class="lrv-u-text-transform-uppercase lrv-u-color-grey lrv-u-margin-b-025 lrv-u-padding-b-025">Adobe. | Design: Freddy Reyes, BlogHer</cite> </figcaption> </figure> </div> <div class="a-content a-content--left-space lrv-a-floated-parent lrv-u-font-family-body lrv-u-line-height-copy lrv-u-font-size-16 lrv-u-padding-b-2 lrv-u-border-b-1 lrv-u-border-color-brand-primary"> <p class="" style="white-space: pre-wrap;">As many as聽<a href="https://www.nchannel.com/blog/retail-data-ecommerce-statistics/" target="_blank" rel="noopener noreferrer nofollow" >44% of all online purchases start with a Google search</a>. So if you鈥檙e not optimizing your <a href="https://www.blogher.com/feature/e-commerce-business-tips-18388/" target="_blank" rel="noopener" >e-commerce site</a>鈥檚 product pages for <a href="https://www.blogher.com/t/seo/" id="auto-tag_seo_1" data-tag="seo" >SEO</a> and overall search visibility, then you鈥檙e certainly missing out on a lot of targeted traffic. So with that quick introduction, let鈥檚 walk you through the process of properly optimizing <a href="https://www.blogher.com/digital-marketing/squarespace-benefits-7194/" target="_blank" rel="noopener" >your site</a>鈥檚 product pages to get the most out of what Google has to offer.</p> <h2 style="white-space: pre-wrap;">Keyword Research</h2> <p class="" style="white-space: pre-wrap;">When it comes to <a href="https://www.blogher.com/feature/web-core-vitals-and-the-page-experience-algorithm-711/" target="_blank" rel="noopener" >SEO</a>, pretty much every campaign begins with keyword research. This is because in order to optimize your product pages for SEO, you need to know what terms people are using to search for those products. There are many ways to do this, but we will cover two of the most effective, easiest ones. The first one is to simply use the <a href="https://support.google.com/google-ads/answer/7337243?hl=en" target="_blank" rel="noopener nofollow" >Google Keyword Planner</a>. When you put a general term into this tool that鈥檚 used to describe your product, you will find its search volume on Google as well as other keywords relevant to the product. You can note down a few keywords that are the most relevant and have the highest search volume.</p> <p class="" style="white-space: pre-wrap;">The second method is to take the results that are already ranking for your product鈥檚 term, and put them into a tool like聽<a href="https://www.semrush.com/" target="_blank" rel="noopener noreferrer nofollow" >SEM Rush</a>. This will fetch you a long list of keywords those pages may be ranking for, including easy-to-rank long-tail keywords.<br /> </p> <h2>Optimizing the Product Pages</h2> <p class="" style="white-space: pre-wrap;">Once you have the right keywords at your disposal, you need to start the optimization process. The first step would be to optimize the title of your <a href="https://www.blogher.com/digital-marketing/linkedin-product-page-10657/" target="_blank" rel="noopener" >product pages</a>, as it鈥檚 the most important area of your product page in terms of SEO.</p> <p class="" style="white-space: pre-wrap;"><em>Title and description</em></p> <p class="" style="white-space: pre-wrap;">Make sure the title contains the main keyword relevant to the product and is also descriptive with the model number or a long-tail keyword to attract users. The next area to optimize is the description, where you can also include other relevant, smaller, and long-tail keywords you cannot include in the title. This will maximize the search exposure for your product pages. The descriptions need to be unique and long. Never copy the descriptions from the manufacturer鈥檚 site, or use the same descriptions for multiple products on your site. This would negatively affect the SEO of your product pages.</p> <h3 style="white-space: pre-wrap;"><em>Images and videos</em></h3> <p class="" style="white-space: pre-wrap;">Then comes the images. The images not only need to be clean and attractive but also have a relevant file name (when stored on your computer), ALT text, and other details. Similarly, product pages with videos may or may not have a direct SEO advantage, but they will certainly help you increase the conversion rate. There are many <a href="https://seooptimizers.com/a-step-by-step-guide-on-how-to-optimize-videos/" target="_blank" rel="noopener noreferrer nofollow" >ways to optimize your videos</a>聽to get them more exposure.</p> <h3 style="white-space: pre-wrap;"><em>Reviews and URLs</em></h3> <p class="" style="white-space: pre-wrap;">Customer reviews help as well, so you can encourage your customers to leave you reviews on the product pages. Finally, don鈥檛 ignore the URLs of your product pages. They tend to be an SEO factor too. Make sure they are short, clean, and relevant, ideally with the main keyword included. If you鈥檙e changing the URL due to some reason or have an updated version of a product and want to do away with the older version, then don鈥檛 simply delete the product page and be done with it. You need to do a 301 permanent redirect of the old URL to the new one.</p> <h2 style="white-space: pre-wrap;">Site Architecture</h2> <p class="" style="white-space: pre-wrap;">Optimizing your site鈥檚 product pages is not about the pages alone, but your site鈥檚 architecture as a whole. You must be using breadcrumbs for enhanced navigation and to make your site crawl-friendly for Google. Breadcrumbs are the links that appear at the top of a page, that describe the funnel from the homepage to the product page. All your product pages must be connected to your homepage using breadcrumbs for the SEO juice to pass through from the homepage to the product pages. Using categories and sub-categories is always a good idea.</p> <p class="" style="white-space: pre-wrap;">There are also some other more technical things that may help you further, but these simple ways of optimizing your product pages and your <a href="https://www.blogher.com/t/e-commerce/" id="auto-tag_e-commerce_1" data-tag="e-commerce" >e-commerce</a> site as a whole can go a long way in helping you increase organic traffic to your product pages without having to go too deep into technical SEO stuff.</p> <p><i><span style="font-weight: 400;">The</span></i><a href="https://www.blogher.com/she-media-partner-network/" > <i><span style="font-weight: 400">SHE Media Collective</span></i></a><i><span style="font-weight: 400;"> is comprised of Publishers, Creators and Experts who use their voices to produce premium lifestyle content and community for both niche and mass audiences. 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