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<li id="toc-1974–1994:_Rogich_and_R&R_Advertising" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1974–1994:_Rogich_and_R&R_Advertising"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>1974–1994: Rogich and R&R Advertising</span> </div> </a> <ul id="toc-1974–1994:_Rogich_and_R&R_Advertising-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-1994–2002:_Change_of_hands,_post-Rogich" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1994–2002:_Change_of_hands,_post-Rogich"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>1994–2002: Change of hands, post-Rogich</span> </div> </a> <ul id="toc-1994–2002:_Change_of_hands,_post-Rogich-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2003:_"What_Happens_Here,_Stays_Here"" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2003:_"What_Happens_Here,_Stays_Here""> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>2003: "What Happens Here, Stays Here"</span> </div> </a> <ul id="toc-2003:_"What_Happens_Here,_Stays_Here"-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2004-present:_After_"What_Happens"_and_expansion" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2004-present:_After_"What_Happens"_and_expansion"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>2004-present: After "What Happens" and expansion</span> </div> </a> <ul id="toc-2004-present:_After_"What_Happens"_and_expansion-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Recognition_and_awards" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Recognition_and_awards"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Recognition and awards</span> </div> </a> <ul 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.infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">R&R Partners</caption><tbody><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Privately_held_company" title="Privately held company">Private</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><div class="hlist"> <ul><li><a href="/wiki/Advertising" title="Advertising">Advertising</a></li> <li><a href="/wiki/Marketing" title="Marketing">Marketing</a></li> <li><a href="/wiki/Public_policy" title="Public policy">Government affairs</a></li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1974</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Las_Vegas,_Nevada" class="mw-redirect" title="Las Vegas, Nevada">Las Vegas</a></div>, <div class="ib-company-country country-name"><a href="/wiki/United_States" title="United States">US</a></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of locations</div></th><td class="infobox-data">9</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Global</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent">Billy Vassiliadis <small>(Partner/CEO)</small><br />Michon Martin<small> (Partner/President)</small><br />Pete Ernaut<small> (Partner/Chief Government Affairs Officer)</small><br />Matt Mason<small> (Partner/Chief Strategist)</small><br />Fletcher Whitwell<small> (Partner/Chief Media and Publishing Officer)</small><br />Brian Hoar<small> (Partner/Chief Marketing Officer)</small><br /></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="http://www.rrpartners.com">Official website</a></td></tr><tr><td colspan="2" class="infobox-below"><b>Footnotes / references</b><br /><sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table> <p><b>R&R Partners</b> is an American <a href="/wiki/Advertising" title="Advertising">advertising</a>, <a href="/wiki/Marketing" title="Marketing">marketing</a>, <a href="/wiki/Public_relations" title="Public relations">public relations</a>, and <a href="/wiki/Public_policy" title="Public policy">public affairs</a> firm based in <a href="/wiki/Las_Vegas" title="Las Vegas">Las Vegas</a>, <a href="/wiki/Nevada" title="Nevada">Nevada</a>. They are known for creating the ad campaign "<a href="/wiki/What_Happens_Here,_Stays_Here" title="What Happens Here, Stays Here">What Happens Here, Stays Here</a>," for the <a href="/wiki/Las_Vegas_Convention_and_Visitors_Authority" title="Las Vegas Convention and Visitors Authority">Las Vegas Convention and Visitors Authority</a> (LVCVA). R&R maintains domestic and international clients through its headquarters in Las Vegas, and eight locations in (<a href="/wiki/Austin,_Texas" title="Austin, Texas">Austin</a>, <a href="/wiki/Texas" title="Texas">Texas</a>; <a href="/wiki/Denver" title="Denver">Denver</a>, <a href="/wiki/Colorado" title="Colorado">Colorado</a>; <a href="/wiki/Los_Angeles" title="Los Angeles">Los Angeles</a>, <a href="/wiki/California" title="California">California</a>; <a href="/wiki/Phoenix,_Arizona" title="Phoenix, Arizona">Phoenix</a>, <a href="/wiki/Arizona" title="Arizona">Arizona</a>; <a href="/wiki/Reno,_Nevada" title="Reno, Nevada">Reno, Nevada</a>; <a href="/wiki/Salt_Lake_City" title="Salt Lake City">Salt Lake City</a>, <a href="/wiki/Utah" title="Utah">Utah</a>; and <a href="/wiki/Washington,_D.C." title="Washington, D.C.">Washington, D.C.</a>); <a href="/wiki/Mexico" title="Mexico">Mexico</a> (<a href="/wiki/Mexico_City" title="Mexico City">Mexico City</a>). In 2013, <i><a href="/wiki/Adweek" title="Adweek">Adweek</a></i> named R&R Partners the top marketing agency in the state of Nevada. It was also named one of the best places to work in marketing and media by <i><a href="/wiki/Advertising_Age" class="mw-redirect" title="Advertising Age">Advertising Age</a></i>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=R%26R_Partners&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="1974–1994:_Rogich_and_R&R_Advertising"><span id="1974.E2.80.931994:_Rogich_and_R.26R_Advertising"></span>1974–1994: Rogich and R&R Advertising</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=R%26R_Partners&action=edit&section=2" title="Edit section: 1974–1994: Rogich and R&R Advertising"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>R&R Partners was founded in 1974 as "R&R Advertising" by <a href="/wiki/Sig_Rogich" title="Sig Rogich">Sig Rogich</a> in Las Vegas, Nevada.<sup id="cite_ref-PBJValley_2-0" class="reference"><a href="#cite_note-PBJValley-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> The R&R in the name stands for Rogich and Rogich, the founders of the agency.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>The firm offered advertising, marketing, and government affairs even in its earliest iteration. Rogich is known to have handled numerous aspects of political campaigns including <a href="/wiki/Speechwriting" class="mw-redirect" title="Speechwriting">speechwriting</a>, advertising, and direct mail. In a single election year, he reportedly managed 17 political campaigns in Nevada, all victorious.<sup id="cite_ref-LVSRogich_4-0" class="reference"><a href="#cite_note-LVSRogich-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>In the 1980s, Rogich and R&R Advertising drove several political campaigns on a national level while also managing advertising and marketing for the Las Vegas Convention and Visitors Authority (LVCVA). Rogich was a part of then-President <a href="/wiki/Ronald_Reagan" title="Ronald Reagan">Ronald Reagan</a>'s "Tuesday Team," a collection of advertising professionals including <a href="/wiki/Hal_Riney" title="Hal Riney">Hal Riney</a> and <a href="/wiki/Phil_Dusenberry" title="Phil Dusenberry">Phil Dusenberry</a> that helped Reagan win the <a href="/wiki/1984_United_States_presidential_election" title="1984 United States presidential election">1984 presidential election</a>.<sup id="cite_ref-LVSRogich_4-1" class="reference"><a href="#cite_note-LVSRogich-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Rogich also led <a href="/wiki/George_H._W._Bush" title="George H. W. Bush">George H. W. Bush</a>'s campaign during the <a href="/wiki/1988_United_States_presidential_election" title="1988 United States presidential election">1988 presidential election</a>, helping devise a numerous ads for the Bush campaign,<sup id="cite_ref-LAT_5-0" class="reference"><a href="#cite_note-LAT-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> including the infamous "Tank" ad, which outlined Democratic contender <a href="/wiki/Michael_Dukakis" title="Michael Dukakis">Michael Dukakis</a>'s policies on military spending and used footage of Dukakis riding in a tank.<sup id="cite_ref-LVSRogich_4-2" class="reference"><a href="#cite_note-LVSRogich-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> In 2014, <i><a href="/wiki/Politico" title="Politico">Politico</a></i> released a documentary about the ad and its importance in determining the outcome of the election.<sup id="cite_ref-LVRJPolitico_6-0" class="reference"><a href="#cite_note-LVRJPolitico-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1994–2002:_Change_of_hands,_post-Rogich"><span id="1994.E2.80.932002:_Change_of_hands.2C_post-Rogich"></span>1994–2002: Change of hands, post-Rogich</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=R%26R_Partners&action=edit&section=3" title="Edit section: 1994–2002: Change of hands, post-Rogich"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1994, Rogich left the firm to focus exclusively on campaign management. Billy Vassiliadis, who had been hired by Rogich in 1982, purchased the firm along with Salt Lake City political consultant Bob Henrie. Vassiliadis became R&R's president, CEO, and majority owner.<sup id="cite_ref-LVRJClout_7-0" class="reference"><a href="#cite_note-LVRJClout-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Mary Ann Mele, Bob Henrie, and Jim King also became co-owners.<sup id="cite_ref-AWStrip_8-0" class="reference"><a href="#cite_note-AWStrip-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In 1997, R&R was continuing to oversee the $33.5-million marketing budget of the LVCVA.<sup id="cite_ref-Players_9-0" class="reference"><a href="#cite_note-Players-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> To promote tourism to the city, the agency produced ad campaigns like "The American Way to Play," the "Resort Bargain of the World," and "Las Vegas: Open 24 Hours."<sup id="cite_ref-NYT_10-0" class="reference"><a href="#cite_note-NYT-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>Throughout the 1990s, R&R offered advisory services to political figures and corporations alike. Clients included politicians on both sides of the political aisle, including <a href="/wiki/Harry_Reid" title="Harry Reid">Harry Reid</a>, <a href="/wiki/Orrin_Hatch" title="Orrin Hatch">Orrin Hatch</a> and <a href="/wiki/John_Ensign" title="John Ensign">John Ensign</a>. R&R also lobbied for the Nevada Resort Association, which represented many of the casinos on the <a href="/wiki/Las_Vegas_Strip" title="Las Vegas Strip">Las Vegas Strip</a>. They advised corporations like <a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> and <a href="/wiki/Procter_%26_Gamble" title="Procter & Gamble">Procter & Gamble</a>, helping the latter introduce the fat-free ingredient, <a href="/wiki/Olestra" title="Olestra">Olean</a>. R&R has designed marketing campaigns for numerous casinos, and has represented special events such as the <a href="/wiki/National_Finals_Rodeo" title="National Finals Rodeo">National Finals Rodeo</a> and the <a href="/wiki/Miss_Universe" title="Miss Universe">Miss Universe</a> pageant.<sup id="cite_ref-AWStrip_8-1" class="reference"><a href="#cite_note-AWStrip-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In 1998, the firm officially changed its name to "R&R Partners" to reflect its services beyond advertising.<sup id="cite_ref-PRN_11-0" class="reference"><a href="#cite_note-PRN-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2003:_"What_Happens_Here,_Stays_Here""><span id="2003:_.22What_Happens_Here.2C_Stays_Here.22"></span>2003: "What Happens Here, Stays Here"</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=R%26R_Partners&action=edit&section=4" title="Edit section: 2003: "What Happens Here, Stays Here""><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In late 2001, R&R Partners sought to create a new branding campaign for the LVCVA to emphasize the emotional connection that visitors have to the Las Vegas brand. It devised the "Vegas Stories" campaign with the tagline "What Happens Here, Stays Here." The commercials featured often unseen but implied exploits of a person or group of people in Las Vegas.<sup id="cite_ref-LVWLook_12-0" class="reference"><a href="#cite_note-LVWLook-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> For instance, one ad depicted a group of women laughing about an unknown incident while riding in the back of a <a href="/wiki/Limousine" title="Limousine">limousine</a>. Another depicted a couple who had lost their luggage because they hadn't officially checked into their hotel.<sup id="cite_ref-NYT_10-1" class="reference"><a href="#cite_note-NYT-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> In virtually every case, the tone of the ad attempted to convey "some excitement and mystique about the Vegas experience."<sup id="cite_ref-Boston_13-0" class="reference"><a href="#cite_note-Boston-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>The first commercial known as "Mistress of Disguise" was meant to debut during <a href="/wiki/Super_Bowl_XXXVII" title="Super Bowl XXXVII">Super Bowl XXXVII</a>. However, the <a href="/wiki/NFL" class="mw-redirect" title="NFL">NFL</a> refused to allow it in the commercial line-up due to the Las Vegas destination’s association with gambling. The NFL's refusal inadvertently caused this first “What Happens Here, Stays Here” spot to achieve greater interest than if it had run during the game. The campaign was also R&R's most market-tested because of its potential for backfire. Many interested parties (including Vassiliadis himself) were concerned that the campaign was too edgy and might alienate a certain segment of the audience.<sup id="cite_ref-LVWLook_12-1" class="reference"><a href="#cite_note-LVWLook-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>When the "What Happens Here, Stays Here" ads debuted in February 2003, they became an almost instant "cultural phenomenon" according to <i>Advertising Age</i>.<sup id="cite_ref-Boston_13-1" class="reference"><a href="#cite_note-Boston-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The phrase was referenced by numerous pop culture mainstays, including <i><a href="/wiki/Saturday_Night_Live" title="Saturday Night Live">Saturday Night Live</a></i>, <i><a href="/wiki/Meet_the_Press" title="Meet the Press">Meet the Press</a></i>, <i><a href="/wiki/Jeopardy!" title="Jeopardy!">Jeopardy!</a></i>, <i><a href="/wiki/Wheel_of_Fortune_(U.S._game_show)" class="mw-redirect" title="Wheel of Fortune (U.S. game show)">Wheel of Fortune</a></i>,<sup id="cite_ref-LVWLook_12-2" class="reference"><a href="#cite_note-LVWLook-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> the <a href="/wiki/Academy_Awards" title="Academy Awards">Academy Awards</a>, and others.<sup id="cite_ref-Boston_13-2" class="reference"><a href="#cite_note-Boston-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> Two years after the campaign debuted, then-<a href="/wiki/First_Lady_of_the_United_States" title="First Lady of the United States">First Lady</a>, <a href="/wiki/Laura_Bush" title="Laura Bush">Laura Bush</a>, used the tagline in a discussion with <a href="/wiki/Jay_Leno" title="Jay Leno">Jay Leno</a> on <i><a href="/wiki/The_Tonight_Show" title="The Tonight Show">The Tonight Show</a></i>.<sup id="cite_ref-LVWLook_12-3" class="reference"><a href="#cite_note-LVWLook-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> A survey in <i><a href="/wiki/USA_Today" title="USA Today">USA Today</a></i> called the campaign the "most effective" of 2003.<sup id="cite_ref-Boston_13-3" class="reference"><a href="#cite_note-Boston-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The LVCVA renewed R&R's 5-year contract without hearing any other bids, and a record 35 million tourists came to Las Vegas the year the campaign was launched.<sup id="cite_ref-NYT_10-2" class="reference"><a href="#cite_note-NYT-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>The legacy of the campaign exists to the present day. It served as the partial inspiration for films like <i><a href="/wiki/What_Happens_in_Vegas" title="What Happens in Vegas">What Happens in Vegas</a></i> starring <a href="/wiki/Cameron_Diaz" title="Cameron Diaz">Cameron Diaz</a> and <a href="/wiki/Ashton_Kutcher" title="Ashton Kutcher">Ashton Kutcher</a> and <a href="/wiki/The_Hangover_(film_series)" title="The Hangover (film series)"><i>The Hangover</i> film series</a> starring <a href="/wiki/Bradley_Cooper" title="Bradley Cooper">Bradley Cooper</a>, <a href="/wiki/Zach_Galifianakis" title="Zach Galifianakis">Zach Galifianakis</a>, <a href="/wiki/Ed_Helms" title="Ed Helms">Ed Helms</a>, and <a href="/wiki/Ken_Jeong" title="Ken Jeong">Ken Jeong</a>.<sup id="cite_ref-LVWLook_12-4" class="reference"><a href="#cite_note-LVWLook-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> The tagline also earned a spot on the <a href="/wiki/Madison_Avenue" title="Madison Avenue">Madison Avenue</a> Walk of Fame in <a href="/wiki/New_York_City" title="New York City">New York City</a>.<sup id="cite_ref-LVSKats_14-0" class="reference"><a href="#cite_note-LVSKats-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2004-present:_After_"What_Happens"_and_expansion"><span id="2004-present:_After_.22What_Happens.22_and_expansion"></span>2004-present: After "What Happens" and expansion</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=R%26R_Partners&action=edit&section=5" title="Edit section: 2004-present: After "What Happens" and expansion"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2004, R&R had a free rein with the LVCVA's $65-million marketing budget. The company had 220 employees and billed out over $200 million yearly. The headquarters moved to the western Las Vegas suburb known as <a href="/wiki/Summerlin,_Nevada" title="Summerlin, Nevada">Summerlin, Nevada</a>, after constructing a 70,000 square-foot purpose-built facility.<sup id="cite_ref-NYT_10-3" class="reference"><a href="#cite_note-NYT-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> After the success of the "What Happens Here, Stays Here" campaign, the firm continued providing political and commercial consultation and advertising services. They lobby on behalf of NV Energy and the Nevada Resort Association. They consulted with political candidates Senator <a href="/wiki/Harry_Reid" title="Harry Reid">Harry Reid</a>, Senator <a href="/wiki/Orrin_Hatch" title="Orrin Hatch">Orrin Hatch</a> and current <a href="/wiki/Governor_of_Nevada" class="mw-redirect" title="Governor of Nevada">Nevada Governor</a>, <a href="/wiki/Brian_Sandoval" title="Brian Sandoval">Brian Sandoval</a>.<sup id="cite_ref-VIPolitics_15-0" class="reference"><a href="#cite_note-VIPolitics-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> In 2005, R&R announced on behalf of the Agassi Foundation that former tennis star, <a href="/wiki/Andre_Agassi" title="Andre Agassi">Andre Agassi</a>, would not run for a seat in the <a href="/wiki/United_States_Congress" title="United States Congress">United States Congress</a>.<sup id="cite_ref-Agassi_16-0" class="reference"><a href="#cite_note-Agassi-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p><p>In 2006, the LVCVA attempted to sell the rights to the "What Happens Here, Stays Here" slogan to R&R for only one dollar. This was done as a measure to allow R&R to seek lawsuits against any entity that unlawfully used or profited off of the slogan. A federal judge nullified the trademark sale in 2006. A lawsuit against a California businesswoman who had used a variation of the slogan was successful for the LVCVA and R&R.<sup id="cite_ref-LVSSale_17-0" class="reference"><a href="#cite_note-LVSSale-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-CCT_18-0" class="reference"><a href="#cite_note-CCT-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> Also in 2006, R&R began creating <a href="/wiki/LGBT" class="mw-redirect" title="LGBT">LGBT</a>-inclusive ads for Paris Las Vegas and the LVCVA.<sup id="cite_ref-AdRespect_19-0" class="reference"><a href="#cite_note-AdRespect-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p><p>In 2008, the LVCVA and R&R were the subjects of an independent <a href="/wiki/Nevada_Policy_Research_Institute" class="mw-redirect" title="Nevada Policy Research Institute">Nevada Policy Research Institute</a> (NPRI) investigation. The investigation revealed that the LVCVA breached contract agreements by allowing R&R to make expenditures over $500 without LVCVA review. The LVCVA also allowed an R&R subsidiary to overbill by 43% on a 1999 project.<sup id="cite_ref-LVRJDefend_20-0" class="reference"><a href="#cite_note-LVRJDefend-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-LVRJTaxpayer_21-0" class="reference"><a href="#cite_note-LVRJTaxpayer-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-NPRI_22-0" class="reference"><a href="#cite_note-NPRI-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> Some have criticized the NPRI investigation because the agency receives funding from the <a href="/wiki/Las_Vegas_Sands" title="Las Vegas Sands">Las Vegas Sands Corp.</a>, a private competitor of the tax-funded LVCVA.<sup id="cite_ref-LVSVenetian_23-0" class="reference"><a href="#cite_note-LVSVenetian-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-LVRJAuthority_24-0" class="reference"><a href="#cite_note-LVRJAuthority-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> In 2009, R&R signed a new three-year $270 million contract with the LVCVA (with an option for 3 additional years beyond that).<sup id="cite_ref-VIPolitics_15-1" class="reference"><a href="#cite_note-VIPolitics-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> The previous contract had been for 5 years and $325 million.<sup id="cite_ref-High_25-0" class="reference"><a href="#cite_note-High-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p><p>Between 2010 and 2011, R&R Partners expanded to six different locations, including Los Angeles.<sup id="cite_ref-AdAgeExpansion_26-0" class="reference"><a href="#cite_note-AdAgeExpansion-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> In 2012, R&R added Austin, Texas and Denver, Colorado to their list of markets.<sup id="cite_ref-Austin_27-0" class="reference"><a href="#cite_note-Austin-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Denver_28-0" class="reference"><a href="#cite_note-Denver-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> The "What Happens Here, Stays Here" ads were briefly pulled in 2012 in order to make room for the LVCVA's push to market LasVegas.com. The ads returned to the airwaves at the end of 2013.<sup id="cite_ref-VIReturn_29-0" class="reference"><a href="#cite_note-VIReturn-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> In 2014, R&R opened their first international location in Mexico City, bringing their total number of locations to nine (eight in the United States).<sup id="cite_ref-LVRJInternational_30-0" class="reference"><a href="#cite_note-LVRJInternational-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> In 2015, they again signed on to continue as the chief marketing organization for the LVCVA.<sup id="cite_ref-LVRJ2015_31-0" class="reference"><a href="#cite_note-LVRJ2015-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p><p>In 2020, R&R Partners created an updated version of "What Happens Here, Stays Here," referred to as "What Happens Here, Only Happens Here."<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p><p>R&R Partners was awarded a six-year contract for marketing and advertising by LVCVA in 2021.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Recognition_and_awards">Recognition and awards</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=R%26R_Partners&action=edit&section=6" title="Edit section: Recognition and awards"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>R&R Partners has won numerous awards for both the business itself and the ad campaigns it has created. Its "What Happens Here, Stays Here" campaign was called the "most effective" ad campaign in 2003 by a survey in <i>USA Today</i>.<sup id="cite_ref-Boston_13-4" class="reference"><a href="#cite_note-Boston-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The campaign also earned R&R and the LVCVA the honor of being named <a href="/wiki/Brandweek" title="Brandweek">Brandweek Grand Marketer of the Year</a> in 2004.<sup id="cite_ref-TradeShow_34-0" class="reference"><a href="#cite_note-TradeShow-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> In 2008, the firm won an <a href="/w/index.php?title=Effie_Award&action=edit&redlink=1" class="new" title="Effie Award (page does not exist)">Effie Award</a> for a television ad it created for the <a href="/wiki/Southern_Nevada_Water_Authority" title="Southern Nevada Water Authority">Southern Nevada Water Authority</a>.<sup id="cite_ref-LVRJEffie_35-0" class="reference"><a href="#cite_note-LVRJEffie-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> In 2010, <i>Advertising Age</i> named R&R one of the best places to work in marketing and media.<sup id="cite_ref-LVSBestPlace_36-0" class="reference"><a href="#cite_note-LVSBestPlace-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> The firm won another Effie Award in 2012 for a commercial it created to promote the <a href="/wiki/Valley_Metro" title="Valley Metro">Valley Metro</a>, the public transportation authority in the Phoenix, Arizona area.<sup id="cite_ref-AZEffie_37-0" class="reference"><a href="#cite_note-AZEffie-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> Also in 2012, R&R won the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for their ad campaign for Boeing's new airplane.<sup id="cite_ref-IAC_38-0" class="reference"><a href="#cite_note-IAC-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> In 2013, the firm was named the top marketing agency in Nevada by <i>Adweek</i>.<sup id="cite_ref-LVRJTopAgency_39-0" class="reference"><a href="#cite_note-LVRJTopAgency-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=R%26R_Partners&action=edit&section=7" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output 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a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and 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Retrieved <span class="nowrap">15 August</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Las+Vegas+Review-Journal&rft.atitle=R%26R+Partners+named+top+agency+in+Nevada&rft.date=2013-09-29&rft.aulast=Carroll&rft.aufirst=Laura&rft_id=http%3A%2F%2Fwww.reviewjournal.com%2Fbusiness%2Fbusiness-press%2Frr-partners-named-top-agency-nevada&rfr_id=info%3Asid%2Fen.wikipedia.org%3AR%26R+Partners" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=R%26R_Partners&action=edit&section=8" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="http://www.rrpartners.com">Official website</a></span></span></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=R%26R_Partners&oldid=1240225127">https://en.wikipedia.org/w/index.php?title=R%26R_Partners&oldid=1240225127</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Advertising_agencies_of_the_United_States" title="Category:Advertising agencies of the United States">Advertising agencies of the United States</a></li><li><a href="/wiki/Category:Companies_based_in_Las_Vegas" title="Category:Companies based in Las Vegas">Companies based in Las Vegas</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 14 August 2024, at 06:13<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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