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Purpose | Global Social Impact

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wpml-ls-item wpml-ls-item-fr wpml-ls-item-legacy-list-horizontal"> <a href="https://www.purpose.com/?lang=fr" class="wpml-ls-link"> <span class="wpml-ls-native" lang="fr">Français</span><span class="wpml-ls-display"><span class="wpml-ls-bracket"> (</span>French<span class="wpml-ls-bracket">)</span></span></a> </li><li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-pt-br wpml-ls-last-item wpml-ls-item-legacy-list-horizontal"> <a href="https://www.purpose.com/?lang=pt-br" class="wpml-ls-link"> <span class="wpml-ls-native" lang="pt-br">Português</span><span class="wpml-ls-display"><span class="wpml-ls-bracket"> (</span>Portuguese (Brazil)<span class="wpml-ls-bracket">)</span></span></a> </li></ul> </div> </div> <button class="hamburger" aria-label="menu" data-offcanvas-nav> <span></span> <span></span> <span></span> </button> </div> </div> </div> </header> <!-- //HEADER --> <!-- HERO BANNER --> <section class="hero home header-white"> <div class="row expanded collapse"> <div class="small-12 column video-attach"> <div class="block-content"> <h1>Purpose moves people to <span>remake the world<span></h1> </div> <span class="scroll">Scroll</span> </div> </div> </section> <!-- //HERO BANNER --> <!-- CONTENT --> <section class="content"> <div class="row"> <div class="small-12 column"> <h2 data-fadein="">We build and support movements to advance the fight for an <span class="keep">open, just, and habitable world.</span></h2> <div class="home-intro" data-fadein=""> <p class="main">We use public mobilization and storytelling to help the leading organizations, activists, businesses, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most.</p> <p><a href="https://www.purpose.com/about/">More about us</a></div> </div> </div> </section> <!-- //CONTENT --> <!-- WORK --> <section class="work"> <div class="row" data-equalizer data-equalize-on="medium" id="work"> <div class="small-12 column"> <div class="section-headline center">Some of our <span>work</span></div> </div> <div class="small-12 medium-6 column"> <div class="work-box" data-equalizer-watch data-hover-group data-fadein data-delay="0"> <a data-hover-trigger href="https://www.purpose.com/case_studies/verified/"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2020/11/01_Verified_Front.png?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2020/11/01_Verified_Front.png?fit=max&w=640&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2020/11/01_Verified_Front.png?fit=max&w=900&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2020/11/01_Verified_Front.png?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2020/11/01_Verified_Front.png?fit=max&w=1200&auto=format,compress&q=80, retina]"></div> </div> <div class="caption"> <span class="title">Verified</span> <p>A global campaign with the UN to fight misinformation on COVID-19 </p> </div> </a> </div> </div> <div class="small-12 medium-6 column"> <div class="work-box" data-equalizer-watch data-hover-group data-fadein data-delay="250"> <a data-hover-trigger href="https://www.purpose.com/case_studies/bengaluru-moving/"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2022/02/piero-regnante-Rg_29ECKqzA-unsplash-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2022/02/piero-regnante-Rg_29ECKqzA-unsplash-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2022/02/piero-regnante-Rg_29ECKqzA-unsplash-scaled.jpg?fit=max&w=900&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2022/02/piero-regnante-Rg_29ECKqzA-unsplash-scaled.jpg?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2022/02/piero-regnante-Rg_29ECKqzA-unsplash-scaled.jpg?fit=max&w=1200&auto=format,compress&q=80, retina]"></div> </div> <div class="caption"> <span class="title">Bengaluru Moving</span> <p>Building a city-wide movement for sustainable, safe & accessible transport</p> </div> </a> </div> </div> <div class="small-12 medium-6 column"> <div class="work-box" data-equalizer-watch data-hover-group data-fadein data-delay="0"> <a data-hover-trigger href="https://www.purpose.com/case_studies/iara/"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2023/02/header.png?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2023/02/header.png?fit=max&w=640&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2023/02/header.png?fit=max&w=900&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2023/02/header.png?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2023/02/header.png?fit=max&w=1200&auto=format,compress&q=80, retina]"></div> </div> <div class="caption"> <span class="title">Innovation and Acceleration in the Amazon Region</span> <p>Building a more diverse and inclusive climate movement in the Amazon</p> </div> </a> </div> </div> <div class="small-12 medium-6 column"> <div class="work-box" data-equalizer-watch data-hover-group data-fadein data-delay="250"> <a data-hover-trigger href="https://www.purpose.com/case_studies/digital-threats-to-democracy/"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2022/09/coverphoto.png?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2022/09/coverphoto.png?fit=max&w=640&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2022/09/coverphoto.png?fit=max&w=900&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2022/09/coverphoto.png?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2022/09/coverphoto.png?fit=max&w=1200&auto=format,compress&q=80, retina]"></div> </div> <div class="caption"> <span class="title">Digital Threats to Democracy</span> <p>Advocating for a public policy agenda that sets fair rules and standards for Big Tech</p> </div> </a> </div> </div> <div class="small-12 text-center column" data-fadein> <a href="/work?lang=en" class="btn-see-more">See more work</a> </div> </div> </section> <!-- //WORK --> <!-- CLIENTS & PARTNERS --> <section class="clients-partners header-white" data-monitor-partners> <div class="row"> <div class="small-12 large-10 large-centered column"> <span class="tagline">Select clients & partners</span> <div class="section-headline">Purpose partners with <span>leading organizations, activists, businesses, and philanthropies.</span></div> <ul class="logo-list" data-partners-list> <li><div class="logo partner-flipped"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/09/UN_Logo.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2021/09/UN_Logo.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2021/09/UN_Logo.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, 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200w, https://purpose.imgix.net/wp-content/uploads/2019/03/gates.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2019/03/gates.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="" > </div></li> <li><div class="logo partner-flipped"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2019/02/BenJerrys.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2019/02/BenJerrys.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2019/02/BenJerrys.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2019/02/BenJerrys.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="" > </div></li> <li><div class="logo partner-flipped"> <img 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200w, https://purpose.imgix.net/wp-content/uploads/2019/03/wwf1.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2019/03/wwf1.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="" > </div></li> <li><div class="logo partner-flipped"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/02/linkedin-logo.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2022/02/linkedin-logo.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2022/02/linkedin-logo.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2022/02/linkedin-logo.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="" > </div></li> <li><div class="logo partner-flipped"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2019/02/logo-everytown.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2019/02/logo-everytown.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2019/02/logo-everytown.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2019/02/logo-everytown.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="" > </div></li> <li><div class="logo partner-flipped"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/02/nivea.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2022/02/nivea.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2022/02/nivea.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2022/02/nivea.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="" > </div></li> <li><div class="logo partner-flipped"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/02/naturaco.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2022/02/naturaco.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2022/02/naturaco.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2022/02/naturaco.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="" > </div></li> <li><div class="logo partner-flipped"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2019/02/logo-unicef.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, 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partner-flipped"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2019/03/startucks.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2019/03/startucks.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2019/03/startucks.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2019/03/startucks.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="" > </div></li> </ul> <a href="#" data-partners-see-more class="btn-more">See more</a> </div> </div> </section> <!-- //CLIENTS & PARTNERS --> <!-- NEWS --> <section class="news "> <div class="row"> <div class="small-12 column"> <div class="section-headline">Latest <span>news</span></div> </div> <div class="small-12 column"> <div class="news-box" data-hover-group data-fadein> <div class="row"> <div class="small-12 medium-8 column"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2023/11/Climate-story-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2023/11/Climate-story-scaled.jpg?fit=max&w=800&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2023/11/Climate-story-scaled.jpg?fit=max&w=500&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2023/11/Climate-story-scaled.jpg?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2023/11/Climate-story-scaled.jpg?fit=max&w=1000&auto=format,compress&q=80, retina]"></div> <a data-hover-trigger href="https://www.purpose.com/why-narrative-building-needs-to-be-at-the-heart-of-climate-transitions/"></a> </div> </div> <div class="small-12 medium-4 column"> <div class="caption"> <span class="title"><a href="https://www.purpose.com/why-narrative-building-needs-to-be-at-the-heart-of-climate-transitions/">Why Narrative Building Needs to be at the Heart of Climate Transitions</a></span> <div class="date">Nov 30, 2023 <span>—</span> <div class="terms-list"> <a class="nowrap" href="/news#issue_area=54">Climate, Energy &amp; Sustainability</a>, <a class="nowrap" href="/news#issue_area=50">Thought Leadership</a> </div> </div> </div> </div> </div> </div> </div> <div class="small-12 medium-4 column"> <div class="news-box no-image" data-fadein data-delay="-250"> <div class="caption"> <span class="title"><a href="https://www.purpose.com/trust-culture-and-climate-action-verified-for-climate-at-cop29/">Trust, Culture, and Climate Action: Verified for Climate at COP29</a></span> <div class="date">Nov 19, 2024 <span>—</span> <div class="terms-list"> <a class="nowrap" href="/news#issue_area=54">Climate, Energy &amp; Sustainability</a>, <a class="nowrap" href="/news#issue_area=55">Democracy &amp; Governance</a>, <a class="nowrap" href="/news#issue_area=187">News</a> </div> </div> </div> </div> </div> <div class="small-12 medium-4 column"> <div class="news-box no-image" data-fadein data-delay="0"> <div class="caption"> <span class="title"><a href="https://www.purpose.com/shaping-tomorrows-justice-womens-equal-participation-in-law/">Shaping Tomorrow's Justice: Women's Equal Participation in Law</a></span> <div class="date">Nov 7, 2024 <span>—</span> <div class="terms-list"> <a class="nowrap" href="/news#issue_area=57">Development, Gender &amp; Human Rights</a>, <a class="nowrap" href="/news#issue_area=142">Equity &amp; Justice</a>, <a class="nowrap" href="/news#issue_area=187">News</a> </div> </div> </div> </div> </div> <div class="small-12 medium-4 column"> <div class="news-box no-image" data-fadein data-delay="250"> <div class="caption"> <span class="title"><a href="https://www.purpose.com/trusted-messenger-approach/">The Power of Trusted Messengers: Beyond Traditional Influence</a></span> <div class="date">Oct 25, 2024 </div> </div> </div> </div> <div class="small-12 text-center column" data-fadein> <a href="/news?lang=en" class="btn-see-more">See more posts</a> </div> </div> </section> <!-- NEWS --> <!-- AWARDS --> <section class="clients-partners header-white" data-monitor-awards> <div class="row"> <div class="small-12 column"> <div class="row"> <div class="small-12 large-4 column"> <span class="tagline">Awards</span> <div class="section-headline">As recognized by</span></div> </div> <div class="small-12 large-8 column text-center"> <ul class="logo-list awards" data-awards-list> <li><div class="logo"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/06/cannel-lions-logo-1.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2021/06/cannel-lions-logo-1.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2021/06/cannel-lions-logo-1.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2021/06/cannel-lions-logo-1.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="" > </div></li> <li><div class="logo"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-01.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-01.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-01.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-01.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="The Webby Awards 2019" > </div></li> <li><div class="logo"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-02.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-02.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-02.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-02.png?retina=360&fit=max&w=250&auto=format,compress&q=80 250w" alt="Shorty Social Good Awards" > </div></li> <li><div class="logo"> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-03.png?retina=360&fit=max&w=100&auto=format,compress&q=80 100w, https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-03.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, https://purpose.imgix.net/wp-content/uploads/2021/02/logo-award-03.png?retina=360&fit=max&w=200&auto=format,compress&q=80 200w, 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