BBC Ad Specifications MPU

<!DOCTYPE html> <html lang="en" title="BBC Ad Specifications MPU - BBC Studios"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://bbcnews.bbcstudios.com/advertising/ad-specs/04-mpu/","20221206113945","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1670326785"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0"> <meta name="description" content="The MPU is a very adaptable and mobile-friendly format that works cross-platform and enables a brand to increase messaging at scale, both static or animated."> <title>BBC Ad Specifications MPU - BBC Studios</title> <link href="/web/20221206113945cs_/https://bbcnews.bbcstudios.com/dist/bundleCssGlobalNews.css" rel="stylesheet"/>    <script src="/web/20221206113945js_/https://bbcnews.bbcstudios.com/js/newstudiov1/ga.js"></script> </head> <body class="ourProgrammes"> <nav class="navbar navbar-default headerBg" role="navigation"> <div class="container"> <div class="navbar-header"> <button id="ChangeToggle" type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#bs-example-navbar-collapse-1"> <div id="navbar-hamburger"> <span class="sr-only">Toggle navigation</span> <span class="">Menu</span> </div> <div id="navbar-close" class="hidden"> <span>Close</span> </div> </button> <a class="navbar-brand gnl-logo-padding logo-width" href="/web/20221206113945/https://bbcnews.bbcstudios.com/"><img src="/web/20221206113945im_/https://bbcnews.bbcstudios.com/Resources/BBC_News_Global_Logo.png"></a> </div> <div class="collapse navbar-collapse header-menu-width" id="bs-example-navbar-collapse-1"> <ul class="nav navbar-nav navbar-right mT18 greyBg"> <li class="dropdown"> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/" class="dropdown-toggle" data-toggle="dropdown" role="button" aria-expanded="false"> PLATFORMS <span class="caret"></span> </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-news/"> BBC World News </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-news/icon-grid-with-4-bbc-world-news/"> Icon Grid with 4 - BBC World News </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-news/icon-grid-with-4-bbc-world-news/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-news/icon-grid-with-4-bbc-world-news/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-news/icon-grid-with-4-bbc-world-news/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-news/icon-grid-with-4-bbc-world-news/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbccom/"> BBC.com </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbccom/icon-grid-with-4-bbccom/"> Icon Grid with 4 - BBC.com </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbccom/icon-grid-with-4-bbccom/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbccom/icon-grid-with-4-bbccom/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbccom/icon-grid-with-4-bbccom/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbccom/icon-grid-with-4-bbccom/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-news/"> BBC News </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-news/icon-grid-with-4-bbc-news/"> Icon Grid with 4 - BBC News </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-news/icon-grid-with-4-bbc-news/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-news/icon-grid-with-4-bbc-news/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-news/icon-grid-with-4-bbc-news/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-news/icon-grid-with-4-bbc-news/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-sport/"> BBC Sport </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-sport/icon-grid-with-4-bbc-sport/"> Icon Grid with 4 - BBC Sport </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-sport/icon-grid-with-4-bbc-sport/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-sport/icon-grid-with-4-bbc-sport/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-sport/icon-grid-with-4-bbc-sport/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-sport/icon-grid-with-4-bbc-sport/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-reel/"> BBC Reel </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-reel/icon-grid-with-4-bbc-reel/"> Icon Grid with 4 - BBC Reel </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-reel/icon-grid-with-4-bbc-reel/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-reel/icon-grid-with-4-bbc-reel/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-reel/icon-grid-with-4-bbc-reel/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-reel/icon-grid-with-4-bbc-reel/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-travel/"> BBC Travel </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-travel/icon-grid-with-4-bbc-travel/"> Icon Grid with 4 - BBC Travel </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-travel/icon-grid-with-4-bbc-travel/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-travel/icon-grid-with-4-bbc-travel/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-travel/icon-grid-with-4-bbc-travel/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-travel/icon-grid-with-4-bbc-travel/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-future/"> BBC Future </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-future/icon-grid-with-4-bbc-future/"> Icon Grid with 4 - BBC Future </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-future/icon-grid-with-4-bbc-future/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-future/icon-grid-with-4-bbc-future/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-future/icon-grid-with-4-bbc-future/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-future/icon-grid-with-4-bbc-future/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-worklife/"> BBC Worklife </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-worklife/icon-grid-with-4-bbc-worklife/"> Icon Grid with 4 - BBC Worklife </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-worklife/icon-grid-with-4-bbc-worklife/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-worklife/icon-grid-with-4-bbc-worklife/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-worklife/icon-grid-with-4-bbc-worklife/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-worklife/icon-grid-with-4-bbc-worklife/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-culture/"> BBC Culture </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-culture/icon-grid-with-4-bbc-culture/"> Icon Grid with 4 - BBC Culture </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-culture/icon-grid-with-4-bbc-culture/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-culture/icon-grid-with-4-bbc-culture/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-culture/icon-grid-with-4-bbc-culture/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-culture/icon-grid-with-4-bbc-culture/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/top-gear/"> Top Gear </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/top-gear/icon-grid-with-4-top-gear/"> Icon Grid with 4 - Top Gear </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/top-gear/icon-grid-with-4-top-gear/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/top-gear/icon-grid-with-4-top-gear/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/top-gear/icon-grid-with-4-top-gear/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/top-gear/icon-grid-with-4-top-gear/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-earth-tv-asia/"> BBC Earth TV Asia </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-earth-tv-asia/icon-grid-with-4-earth-tv-asia/"> Icon Grid with 4 - Earth TV Asia </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-earth-tv-asia/icon-grid-with-4-earth-tv-asia/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-earth-tv-asia/icon-grid-with-4-earth-tv-asia/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-earth-tv-asia/icon-grid-with-4-earth-tv-asia/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-earth-tv-asia/icon-grid-with-4-earth-tv-asia/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-service/"> BBC World Service </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-service/icon-grid-with-4-world-service/"> Icon Grid with 4 - World Service </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-service/icon-grid-with-4-world-service/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-service/icon-grid-with-4-world-service/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-service/icon-grid-with-4-world-service/grid-item-3/"> Grid Item 3 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/platforms/bbc-world-service/icon-grid-with-4-world-service/grid-item-4/"> Grid Item 4 </a> </li> </ul> </li> </ul> </li> </ul> </li> <li class="dropdown"> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/" class="dropdown-toggle" data-toggle="dropdown" role="button" aria-expanded="false"> ADVERTISING <span class="caret"></span> </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/insights/"> Insights </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/insights/africa-affluent-millennials/"> Africa Affluent Millennials </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/insights/science-of-memory/"> Science of Memory </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/insights/audio-activated/"> Audio: Activated </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/insights/science-of-engagement-20/"> Science of Engagement 2.0 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/insights/gen-z/"> Gen Z </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/insights/the-new-exec-mindset/"> The New Exec Mindset </a> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/https://www.advertisingonbbc.com/"> Case Studies <i class="fa fa-external-link fa-md"></i> </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/"> BBC StoryWorks </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/programme-partnership/"> Programme Partnership </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/programme-partnership/case-study-1-building-a-better-future-study/"> Case Study 1: Building a Better Future Study </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/programme-partnership/case-study-2-ncd-alliance-case-study/"> Case Study 2: NCD Alliance Case Study </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/programme-partnership/bbc-storyworks-content-definitions/"> BBC Storyworks - Content Definitions </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/programme-partnership/case-study-3-love-letters-from-britian-case-study/"> Case Study 3: Love Letters From Britian Case Study </a> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/icon-grid-with-3-storyworks/"> Icon Grid with 3 - Storyworks </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/icon-grid-with-3-storyworks/grid-item-1/"> Grid Item 1 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/icon-grid-with-3-storyworks/grid-item-2/"> Grid Item 2 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/bbc-storyworks/icon-grid-with-3-storyworks/grid-item-3/"> Grid Item 3 </a> </li> </ul> </li> </ul> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/"> Ad Specs </a> <ul class="dropdown-menu dropdownhover-bottom width207 mt-3" role="menu"> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/tv/"> TV </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/websites/"> Websites </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/apps/"> Apps </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/01-leaderboard/"> 01-Leaderboard </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/02-wide-leaderboard/"> 02-Wide Leaderboard </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/03-billboard/"> 03-Billboard </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/04-mpu/"> 04-MPU </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/05-halfpage/"> 05 - Halfpage </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/06-mweb-mobile-300x50-banner/"> 06 - mWeb - Mobile 300x50 Banner </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/07-triplelift-image/"> 07 - Triplelift Image </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/08-triplelift-cinemagraph/"> 08 - Triplelift-Cinemagraph </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/09-triplelift-video/"> 09 - Triplelift-Video </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/10-inskin-pageskin-plus-desktop/"> 10 - InSkin Pageskin Plus Desktop </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/11-inskin-pageskin-plus-mobile/"> 11 - InSkin Pageskin Plus Mobile </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/12-liveintent-email/"> 12 - LiveIntent Email </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/13-teads-outstream-desktop/"> 13 - Teads Outstream Desktop </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/14-teads-outstream-mobile/"> 14 - Teads Outstream Mobile </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/15-sponsorship-132x64/"> 15 - Sponsorship 132x64 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/16-sponsorship-88x31/"> 16 - Sponsorship 88x31 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/17-headliner/"> 17 - Headliner </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/18-pushdown/"> 18 - Pushdown </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/19-pre-roll-video/"> 19 - Pre-Roll Video </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/20-interscroller/"> 20 - Interscroller </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/21-prestitial-intersitial/"> 21 - Prestitial & Intersitial </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/22-teads-outstream-vod/"> 22 - Teads Outstream VOD </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/23-inskin-pageskin-plus-pc/"> 23 - InSkin Pageskin PLUS PC </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/24-youtube/"> 24 - YouTube </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/25-acast-podcast/"> 25 - ACast Podcast </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/26-mpu_app/"> 26-MPU_App </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/27-native-news-app-promo/"> 27-Native News App Promo </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/28-mapp-320x50/"> 28-mApp 320x50 </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/29-youtube-pre-roll-videos/"> 29-YouTube Pre-roll videos </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/30-prestitial-intersitial/"> 30-Prestitial & Intersitial </a> </li> <li> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/31-bbc-storyworks/"> 31-BBC StoryWorks </a> </li> </ul> </li> </ul> </li> <li class="dropdown"> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/distribution/"> DISTRIBUTION </a> </li> <li class="dropdown"> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/events/"> EVENTS </a> </li> <li class="dropdown"> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/latest-news/"> LATEST NEWS </a> </li> <li class="dropdown"> <a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/contacts/"> CONTACTS </a> </li> </ul> </div> </div> </nav> <section id="main-content-container" data-gap="sqhefdnlslvnpoacdtsq"> <div class="umb-grid"> <div class="grid-section"> <div data-padding="defaultPadding" data-padding-bottom="paddingBottom30" data-padding-top="paddingTop30"> <div class="container"> <div class="row clearfix"> <div class="col-md-6 column"> <div> <h1 style="padding-top: 15px;">MPU</h1> <p>The MPU is a versatile, mobile-friendly format that works cross-platform and enables brands to amplify messaging at scale, both static or animated.</p> </div> </div> <div class="col-md-6 column"> <div> <p><img alt="" src="/web/20221206113945im_/https://bbcnews.bbcstudios.com/media/5410/05_mpu.gif" id="__mcenew" data-udi="umb://media/74fada1372ad4950a87097c20f20a260" style="display: block; margin-left: auto; margin-right: auto;"/></p> </div> </div> </div> </div> </div> <div data-padding="defaultPadding" data-padding-bottom="paddingBottom30" data-padding-top="paddingTop30"> <div class="container"> <div class="row clearfix"> <div class="col-md-12 column"> <div> <h4 style="text-align: center;"><a href="https://web.archive.org/web/20221206113945/http://bbcnews.bbcstudios.com/advertising/ad-specs/websites/" title="Websites" data-id="10723"><strong>Back to previous page</strong></a></h4> </div> </div> </div> </div> </div> <div data-padding="defaultPadding" data-padding-bottom="paddingBottom30" data-padding-top="paddingTop30"> <div class="container"> <div class="row clearfix"> <div class="col-md-12 column"> <div> <ul class="nav nav-tabs nav-tabs-dense nav-justified"> <li class="active"><a href="#desktopTable" data-toggle="tab" class="text-center mr-30" id="desktopLink">Run of BBC.com - STANDARD Desktop and Mobile Web</a></li> <li><a href="#mobileTable" data-toggle="tab" class="text-center" id="mobileLink"> Run of BBC.com - RICH MEDIA Desktop and Mobile Web</a></li> </ul> <div class="table_border"> <div class="tab-content tab-content-inline"> <div id="desktopTable" class="div-width tab-pane active"> <table> <tbody> <tr></tr> <tr> <td>Markets Availability</td> <td>All available markets</td> </tr> <tr> <td>Device Availability Dimensions (w x h)</td> <td> <p>Desktop, Mobile Web</p> <p>300x250</p> </td> </tr> <tr> <td>Accepted Ad Formats and File size</td> <td> <p>Gif, Jpeg, PNG - 40 Kb</p> <p>HTML5 -Zip folder 100 KB</p> <p>3rd party Ad Serving Tag</p> <p><a href="/web/20221206113945/https://bbcnews.bbcstudios.com/media/5440/bbc-third-party-vendor-jan21.pdf" title="bbc-third-party-vendor-jan21.pdf" data-id="10903">3rd party vendor must be on BBC's approved vendor list</a></p> </td> </tr> <tr> <td>HTML5</td> <td>HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing</td> </tr> <tr> <td>Initial file load Max File Size:</td> <td>NA</td> </tr> <tr> <td>Secondary (Polite) File Download Max Size:</td> <td>NA</td> </tr> <tr> <td>HTML5 Info</td> <td><a href="https://web.archive.org/web/20221206113945/https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/">For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/</a></td> </tr> <tr> <td>Execution Guideline</td> <td> <p>1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents.</p> <p>Ensure images and landing page are mobile web optimized for Mobile Web</p> </td> </tr> <tr> <td>Animation/Looping Guidelines</td> <td>Animation & Looping: Allowed. Up to 30sec max</td> </tr> <tr> <td>Banner Expansion Guidelines</td> <td>NA</td> </tr> <tr> <td>Video Guidelines</td> <td>NA</td> </tr> <tr> <td>Audio Guidelines</td> <td>No Audio Allowed</td> </tr> <tr> <td>Ad Submission Deadline</td> <td>5 Working Days</td> </tr> <tr> <td>Ad Policies and Technical Specifications</td> <td><a href="https://web.archive.org/web/20221206113945/https://uat.bbcstudios.com/advertising/ad-specs/#downloads">BBC Ad Policies and Technical Specs</a></td> </tr> <tr> <td>Specs Updated</td> <td>24-5-21</td> </tr> </tbody> </table> </div> <div id="mobileTable" class="tab-pane div-width"> <table> <tbody> <tr></tr> <tr> <td>Markets Availability</td> <td>All available markets</td> </tr> <tr> <td>Device Availability Dimensions (w x h)</td> <td> <p>Desktop, Mobile Web</p> <p>300x250</p> </td> </tr> <tr> <td>Accepted Ad Formats and File size</td> <td> <p>HTML5 -Zip folder 100 KB</p> <p>3rd party Ad Serving Tag</p> <p><a href="/web/20221206113945/https://bbcnews.bbcstudios.com/media/5440/bbc-third-party-vendor-jan21.pdf" title="bbc-third-party-vendor-jan21.pdf" data-id="10903">3rd party vendor must be on BBC's approved vendor list</a></p> </td> </tr> <tr> <td>HTML5</td> <td>HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing</td> </tr> <tr> <td>Initial file load Max File Size:</td> <td>200kb max</td> </tr> <tr> <td>Secondary (Polite) File Download Max Size:</td> <td>300kb max</td> </tr> <tr> <td>HTML5 Info</td> <td><a href="https://web.archive.org/web/20221206113945/https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/">For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/</a></td> </tr> <tr> <td>Execution Guideline</td> <td> <p>1 pixel black/dark border for creative that has white background.</p> <p>Ad cannot resemble BBC contents.</p> <p>Ensure images and landing page are mobile web optimized for Mobile Web</p> </td> </tr> <tr> <td>Animation/Looping Guidelines</td> <td>Animation & Looping: Allowed. Up to 30sec max</td> </tr> <tr> <td>Banner Expansion Guidelines</td> <td> <p>Desktop:</p> <p>Allowed - Can only be click to expand from 300x250 to 600x600 max size with close button.</p> <p>Expansion must be Left and Down</p> <p>Mobile web:</p> <p>Allowed - User Tap to Full Screen</p> <p>Must have close button</p> </td> </tr> <tr> <td>Video Guidelines</td> <td> <p>Allowed:-</p> <p>Video max duration: 15sec (Auto-play, sound on mute)</p> <p>Video max duration: 30sec (User click to play, sound on mute)</p> <p>Must implement Play/Pause, Audio On/Off Toggle Button</p> <p>Video Max File size: 2.2MB</p> <p>Frame rate: 24fps recommended</p> </td> </tr> <tr> <td>Audio Guidelines</td> <td> <p>Allowed - Sound must be on mute.</p> <p>Must implement Audio On/Off Toggle button</p> </td> </tr> <tr> <td>Ad Submission Deadline</td> <td>5 Working Days</td> </tr> <tr> <td>Ad Policies and Technical Specifications</td> <td><a href="https://web.archive.org/web/20221206113945/https://uat.bbcstudios.com/advertising/ad-specs/#downloads">BBC Ad Policies and Technical Specs</a></td> </tr> <tr> <td>Specs Updated</td> <td>24-5-21</td> </tr> </tbody> </table> </div> </div> </div> <p> <script> (function() { var randomNumber = Math.random().toString(36).substr(2, 9); document.getElementById("desktopTable").id ="desktopTable"+ randomNumber ; document.getElementById("desktopLink").href = "#desktopTable" + randomNumber; document.getElementById("desktopLink").id = "desktopLink" + randomNumber; document.getElementById("mobileTable").id = "mobileTable" + randomNumber; document.getElementById("mobileLink").href = "#mobileTable" + randomNumber; document.getElementById("mobileLink").id = "mobileLink" + randomNumber; var tableLinks = document.querySelectorAll('table td a'); for(var i = 0; i < tableLinks.length; i++) { tableLinks[i].style['word-break'] = 'break-all'; } //document.getElementById("appTable").id = "appTable" + randomNumber; //document.getElementById("applink").href = "#appTable" + randomNumber; //document.getElementById("applink").id = "applink" + randomNumber; })(); </script> </p> </div> </div> </div> </div> </div> </div> </div> </section> <footer class="container-fluid eight-ms-footer"> <div class="container mob_PL0"> <div class="row white-border"> <div class="col-xs-12 col-sm-2 footerLink pd_RL0"> <a class="navbar-brand " href="/web/20221206113945/https://bbcnews.bbcstudios.com/"><img src="/web/20221206113945im_/https://bbcnews.bbcstudios.com/Resources/BBCStudiosLogoWhite_Stack.png" alt="BBC Studios" class="img-responsive"> </a> </div> <div class="col-xs-12 col-sm-10 eight-ms-footer-links"> <ul class="nav navbar-nav w100"> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/privacy" title="Privacy">Privacy</a></li> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/community-rules/" title="Community Rules">Community Rules</a></li> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/cookies" title="Cookies">Cookies</a></li> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/copyright" title="Copyright">Copyright</a></li> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/manage-cookies" title="Manage Cookies">Manage Cookies</a></li> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/terms-conditions" title="Terms and Conditions">Terms & Conditions </a></li> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/annual-review" title="Annual Review">Annual Review</a></li> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/reports" title="Reports">Reports</a></li> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/modern-slavery-statement" title="Modern Slavery Statement">Modern Slavery Statement</a></li> <li><a href="https://web.archive.org/web/20221206113945/https://www.bbcstudios.com/working-with-us" title="Working With Us">Working With Us</a></li> <li><a href="https://web.archive.org/web/20221206113945/http://www.bbc.co.uk/accessibility/" title="Accesibility Help">Accessibility Help <i class="fa fa-external-link fa-md"></i> </a></li> </ul> </div> </div> <p class="copyright-text">© BBC Studios 2022 </div> </footer> <script src="https://web.archive.org/web/20221206113945js_/https://maps.googleapis.com/maps/api/js?key=AIzaSyDbfhEHIEhj7bIJ_WAqQF1V-t7Q8Gjmewo"></script> <script src="https://web.archive.org/web/20221206113945js_/https://www.google.com/recaptcha/api.js" async defer></script> <script src="/web/20221206113945js_/https://bbcnews.bbcstudios.com/dist/bundleJsGlobalNews.js"></script> </body> </html>

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BBC Ad Specifications MPU - BBC Studios