Christina Liao | The Innovator 25 2014

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For Liao’s work leading Coca-Cola’s knowledge and insights unit, determining ROI across the company’s paid, earned, shared and owned model. And for managing one of the industry’s most interesting initiatives as FleishmanHillard looks to form an alliance with Omnicom’s dedicated analytics firms Annalect.</span></p><div> <div> <p><strong>In what area of marketing/PR do you see the most innovation?<br /> </strong>Social media & online marketing</p> </div> </div> <div> <div> <div><strong>How would you describe the communications/PR industry’s level of innovation?<br /> </strong>About the same as other marketing disciplines</div> </div> </div> <div> <div> <div><strong>Where do you see the greatest opportunity for marketing & PR to become more innovative?<br /> </strong>Planning & analytics</div> </div> </div> <div> <div> <div><strong>Who most influences how innovative a brand’s marketing/PR is?<br /> </strong>CEO</div> </div> </div> <div> <div> <div><strong>How do you define innovation?<br /> </strong>An idea or thinking that’s ahead of its time and “in the moment” enough that it garners interest/attention and effects changes.</div> </div> </div> <div> <div> <div><strong>What brands and/or agencies are most innovative when it comes to marketing/PR?<br /> </strong>Coca-Cola, Samsung, Google</div> </div> </div> <div> <div> <div><strong>Who is your mentor and why?<br /> </strong>My parents. They are accomplished in their own ways and they are not in my field; so they provide advices that are wise and refreshing. What they say always make me think and come up with new ideas (which may be even different from theirs).</div> </div> </div> <div> <div> <div><strong>How do you get inspired?<br /> </strong>Reading; wide range (photography, tech, fashion, business, home decoration, cooking, etc.)</div> </div> </div> <div> <div> <div><strong>Advice for people seeking to bring new ideas, ways of doing things to their organizations?<br /> </strong>Find someone who’s a fan of your idea and has influence or network in the organization.</div> </div> </div> <div> <div> <div><strong>In your opinion, what’s the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.<br /> </strong>Hard to pick just one place; but for now, Beijing 798 art zone</div> </div> </div> <div> <div> <div><strong>What’s your favorite time of day and why?<br /> </strong>Noon. I can have more options depending on my mood (e.g. if I want to be in a quiet or noisy place, dark or bright, different foods/drinks, etc.).</div> </div> </div></div></div><div id="Body_T465520EF003_Col01" data-label="Sidebar" class="sf_colsIn column third-width sidebar"> <div class="widget-menu"> <div class="menu-title">In2 Innovator 25 2014</div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/corey-dubrowa" class="menu-link" target="_blank">Corey DuBrowa</a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/karen-quintos" class="menu-link" target="_blank">Karen Quintos </a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/daniel-moriarty" class="menu-link" target="_blank">Daniel Moriarty </a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/sam-whitmore" class="menu-link" target="_blank">Josh Lohrius </a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/cricket-wardein-version-2" class="menu-link" target="_blank">Jason Schlossberg</a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/gabriel-stricker" class="menu-link" target="_blank">Gabriel Stricker</a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/liv-buli" class="menu-link" target="_blank">Liv Buli </a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/phil-gomes" class="menu-link" target="_blank">Phil Gomes</a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/todd-hunter" class="menu-link" target="_blank">Todd Hunter</a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/joshua-reynolds" class="menu-link" target="_blank">Joshua Reynolds </a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/charlene-li" class="menu-link" target="_blank">Charlene Li </a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/shane-snow" class="menu-link" target="_blank">Shane Snow</a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/jim-weiss" class="menu-link" target="_blank">Jim Weiss </a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/kyle-arteaga" class="menu-link" target="_blank">Kyle Arteaga</a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/jill-rowley" class="menu-link" target="_blank">Jill Rowley</a> </div> <div class="menu-item"> <a href="/ranking-and-data/innovator-25/the-innovator-25-2014/paul-m-rand" class="menu-link" target="_blank">Paul M. 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Christina Liao | The Innovator 25 2014 | Holmes Report