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tag-gale-business-demographicsnow tag-librarians tag-public-libraries" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/gale-business-demographicsnow-scores-big-with-ccadvisor/" rel="bookmark">Gale Business: DemographicsNow Scores Big with ccAdvisor</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2020-01-17T09:00:10-05:00" itemprop="datePublished">January 17, 2020</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/gale-business-demographicsnow-scores-big-with-ccadvisor/"> <img width="800" height="371" src="https://blog.gale.com/wp-content/uploads/2020/01/Databases_Demographics_Now_Public_Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" fetchpriority="high" srcset="https://blog.gale.com/wp-content/uploads/2020/01/Databases_Demographics_Now_Public_Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/01/Databases_Demographics_Now_Public_Banner-1-300x139.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/01/Databases_Demographics_Now_Public_Banner-1-768x356.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/01/Databases_Demographics_Now_Public_Banner-1-640x297.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Gale Business: DemographicsNow Scores Big with ccAdvisor' data-link='https://blog.gale.com/gale-business-demographicsnow-scores-big-with-ccadvisor/' data-app-id-name='category_above_content'></div><p>| By Gale Staff | A powerful online resource, Gale Business: DemographicsNow connects users with a wealth of highly detailed demographic data on more than 24 million U.S. businesses and 206 million consumers—making it ideal for gaining consumer and market insights. Recently, ccAdvisor published a review of Gale Business: DemographicsNow, giving it a 4.13/5 composite score! “Gale Business: … <a title="Gale Business: DemographicsNow Scores Big with ccAdvisor" class="read-more" href="https://blog.gale.com/gale-business-demographicsnow-scores-big-with-ccadvisor/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Gale Business: DemographicsNow Scores Big with ccAdvisor' data-link='https://blog.gale.com/gale-business-demographicsnow-scores-big-with-ccadvisor/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Gale Business: DemographicsNow Scores Big with ccAdvisor' data-link='https://blog.gale.com/gale-business-demographicsnow-scores-big-with-ccadvisor/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/demographics/" rel="tag">demographics</a>, <a href="https://blog.gale.com/tag/demographics-for-librarians/" rel="tag">demographics for librarians</a>, <a href="https://blog.gale.com/tag/demographics-for-public-libraries/" rel="tag">demographics for public libraries</a>, <a href="https://blog.gale.com/tag/demographicsnow/" rel="tag">DemographicsNow</a>, <a href="https://blog.gale.com/tag/gale-business/" rel="tag">Gale Business</a>, <a href="https://blog.gale.com/tag/gale-business-demographicsnow/" rel="tag">Gale Business: DemographicsNow</a>, <a href="https://blog.gale.com/tag/librarians/" rel="tag">librarians</a>, <a href="https://blog.gale.com/tag/public-libraries/" rel="tag">public libraries</a></span> </footer> </div> </article> <article id="post-44123" class="post-44123 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-data-analytics tag-demographics tag-yolo-county-library" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/" rel="bookmark">Yolo County Library: Using Data Analytics to Improve Program Outcomes</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2018-12-18T09:00:03-05:00" itemprop="datePublished">December 18, 2018</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/"> <img width="800" height="374" src="https://blog.gale.com/wp-content/uploads/2018/12/databases_anayltics_on_demand_public_overview_banner.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://blog.gale.com/wp-content/uploads/2018/12/databases_anayltics_on_demand_public_overview_banner.jpg 800w, https://blog.gale.com/wp-content/uploads/2018/12/databases_anayltics_on_demand_public_overview_banner-300x140.jpg 300w, https://blog.gale.com/wp-content/uploads/2018/12/databases_anayltics_on_demand_public_overview_banner-768x359.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Yolo County Library: Using Data Analytics to Improve Program Outcomes' data-link='https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/' data-app-id-name='category_above_content'></div><p>| By Tara Blair | Libraries are always looking for new and innovative ways to better serve their communities, which can be a daunting task without the right tool. Read how Yolo County Librarian and Chief Archivist, Mark Fink is using data analytics to tailor programs and services to meet community needs. Learn how Fink … <a title="Yolo County Library: Using Data Analytics to Improve Program Outcomes" class="read-more" href="https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Yolo County Library: Using Data Analytics to Improve Program Outcomes' data-link='https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Yolo County Library: Using Data Analytics to Improve Program Outcomes' data-link='https://blog.gale.com/yolo-county-library-using-data-analytics-to-improve-program-outcomes/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/data-analytics/" rel="tag">data analytics</a>, <a href="https://blog.gale.com/tag/demographics/" rel="tag">demographics</a>, <a href="https://blog.gale.com/tag/yolo-county-library/" rel="tag">Yolo County Library</a></span> </footer> </div> </article> <article id="post-33671" class="post-33671 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-business tag-demographics tag-demographicsnow tag-demonow tag-everylibrary tag-gale tag-gale-courses tag-gale-small-business-builder tag-gsbb tag-public-2 tag-sbrc tag-small-business-resource-center" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/libraries-and-the-business-community-a-success-story/" rel="bookmark">Libraries and the Business Community: A Success Story</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2019-07-24T15:17:22-04:00" itemprop="dateModified">July 24, 2019</time><time class="entry-date published" datetime="2018-03-26T16:00:23-04:00" itemprop="datePublished">March 26, 2018</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/libraries-and-the-business-community-a-success-story/"> <img width="800" height="374" src="https://blog.gale.com/wp-content/uploads/2017/10/bizz.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://blog.gale.com/wp-content/uploads/2017/10/bizz.png 800w, https://blog.gale.com/wp-content/uploads/2017/10/bizz-300x140.png 300w, https://blog.gale.com/wp-content/uploads/2017/10/bizz-768x359.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Libraries and the Business Community: A Success Story' data-link='https://blog.gale.com/libraries-and-the-business-community-a-success-story/' data-app-id-name='category_above_content'></div><p>| Originally published by EveryLibrary | Libraries exist to help people succeed, and the business world is no exception. Many aspiring business owners got their start in a public library, whether through researching how to write a business plan, attending a class on Quickbooks, or developing a marketing list using the library’s electronic resources. The following … <a title="Libraries and the Business Community: A Success Story" class="read-more" href="https://blog.gale.com/libraries-and-the-business-community-a-success-story/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Libraries and the Business Community: A Success Story' data-link='https://blog.gale.com/libraries-and-the-business-community-a-success-story/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Libraries and the Business Community: A Success Story' data-link='https://blog.gale.com/libraries-and-the-business-community-a-success-story/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/business/" rel="tag">business</a>, <a href="https://blog.gale.com/tag/demographics/" rel="tag">demographics</a>, <a href="https://blog.gale.com/tag/demographicsnow/" rel="tag">DemographicsNow</a>, <a href="https://blog.gale.com/tag/demonow/" rel="tag">DemoNow</a>, <a href="https://blog.gale.com/tag/everylibrary/" rel="tag">EveryLibrary</a>, <a href="https://blog.gale.com/tag/gale/" rel="tag">Gale</a>, <a href="https://blog.gale.com/tag/gale-courses/" rel="tag">Gale Courses</a>, <a href="https://blog.gale.com/tag/gale-small-business-builder/" rel="tag">gale small business builder</a>, <a href="https://blog.gale.com/tag/gsbb/" rel="tag">gsbb</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/sbrc/" rel="tag">SBRC</a>, <a href="https://blog.gale.com/tag/small-business-resource-center/" rel="tag">small business resource center</a></span> </footer> </div> </article> <article id="post-34957" class="post-34957 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics-on-demand tag-charts tag-data tag-demographic-data tag-demographics tag-gale tag-public-2 tag-public-libraries tag-public-library tag-stats tag-tableau tag-tableau-reader" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/now-offering-library-analytics-with-free-tableau-output/" rel="bookmark">Now Offering: Library Analytics with Free Tableau Output</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2017-11-27T10:08:21-05:00" itemprop="datePublished">November 27, 2017</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/now-offering-library-analytics-with-free-tableau-output/"> <img width="1254" height="699" src="https://blog.gale.com/wp-content/uploads/2017/11/iStock-499225442.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2017/11/iStock-499225442.jpg 1254w, https://blog.gale.com/wp-content/uploads/2017/11/iStock-499225442-300x167.jpg 300w, https://blog.gale.com/wp-content/uploads/2017/11/iStock-499225442-768x428.jpg 768w, https://blog.gale.com/wp-content/uploads/2017/11/iStock-499225442-1024x571.jpg 1024w" sizes="(max-width: 1254px) 100vw, 1254px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Now Offering: Library Analytics with Free Tableau Output' data-link='https://blog.gale.com/now-offering-library-analytics-with-free-tableau-output/' data-app-id-name='category_above_content'></div><p>With demographic data on who is and who isn’t using your library, you can develop programming and collections to better target populations and allocate resources more efficiently—maintaining your library’s prominent status in the community. An innovative new feature, available with the Analytics On Demand dashboard, provides users with a file that can be easily shared with … <a title="Now Offering: Library Analytics with Free Tableau Output" class="read-more" href="https://blog.gale.com/now-offering-library-analytics-with-free-tableau-output/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Now Offering: Library Analytics with Free Tableau Output' data-link='https://blog.gale.com/now-offering-library-analytics-with-free-tableau-output/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Now Offering: Library Analytics with Free Tableau Output' data-link='https://blog.gale.com/now-offering-library-analytics-with-free-tableau-output/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/charts/" rel="tag">charts</a>, <a href="https://blog.gale.com/tag/data/" rel="tag">data</a>, <a href="https://blog.gale.com/tag/demographic-data/" rel="tag">demographic data</a>, <a href="https://blog.gale.com/tag/demographics/" rel="tag">demographics</a>, <a href="https://blog.gale.com/tag/gale/" rel="tag">Gale</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/public-libraries/" rel="tag">public libraries</a>, <a href="https://blog.gale.com/tag/public-library/" rel="tag">public library</a>, <a href="https://blog.gale.com/tag/stats/" rel="tag">stats</a>, <a href="https://blog.gale.com/tag/tableau/" rel="tag">tableau</a>, <a href="https://blog.gale.com/tag/tableau-reader/" rel="tag">Tableau Reader</a></span> </footer> </div> </article> <article id="post-30659" class="post-30659 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public category-updates tag-analytics tag-data tag-demographics tag-demographicsnow tag-demonow tag-gale tag-public-2 tag-public-libraries tag-public-library" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/introducing-the-new-demographicsnow-library-edition/" rel="bookmark">Introducing the New <em>DemographicsNow</em></a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2017-07-17T12:04:49-04:00" itemprop="dateModified">July 17, 2017</time><time class="entry-date published" datetime="2017-07-17T01:00:13-04:00" itemprop="datePublished">July 17, 2017</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/introducing-the-new-demographicsnow-library-edition/"> <img width="1626" height="537" src="https://blog.gale.com/wp-content/uploads/2017/05/demo.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2017/05/demo.png 1626w, https://blog.gale.com/wp-content/uploads/2017/05/demo-300x99.png 300w, https://blog.gale.com/wp-content/uploads/2017/05/demo-768x254.png 768w, https://blog.gale.com/wp-content/uploads/2017/05/demo-1024x338.png 1024w" sizes="(max-width: 1626px) 100vw, 1626px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Introducing the New <em>DemographicsNow</em>' data-link='https://blog.gale.com/introducing-the-new-demographicsnow-library-edition/' data-app-id-name='category_above_content'></div><p>A new look and additional functionality are coming to the popular resource that provides small business owners and researchers with actionable demographic, company and residential data. Beginning this fall, users will experience a new, mobile responsive, easy-to-browse interface for DemograhicsNow and DemographicsNow: Business & People Library Edition. The new DemographicsNow and DemographicsNow: Business & People … <a title="Introducing the New DemographicsNow" class="read-more" href="https://blog.gale.com/introducing-the-new-demographicsnow-library-edition/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Introducing the New <em>DemographicsNow</em>' data-link='https://blog.gale.com/introducing-the-new-demographicsnow-library-edition/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Introducing the New <em>DemographicsNow</em>' data-link='https://blog.gale.com/introducing-the-new-demographicsnow-library-edition/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a>, <a href="https://blog.gale.com/category/updates/" rel="category tag">Updates</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/data/" rel="tag">data</a>, <a href="https://blog.gale.com/tag/demographics/" rel="tag">demographics</a>, <a href="https://blog.gale.com/tag/demographicsnow/" rel="tag">DemographicsNow</a>, <a href="https://blog.gale.com/tag/demonow/" rel="tag">DemoNow</a>, <a href="https://blog.gale.com/tag/gale/" rel="tag">Gale</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/public-libraries/" rel="tag">public libraries</a>, <a href="https://blog.gale.com/tag/public-library/" rel="tag">public library</a></span> </footer> </div> </article> <article id="post-14783" class="post-14783 post type-post status-publish format-standard has-post-thumbnail hentry category-academic tag-academic-2 tag-demographic-data tag-demographics tag-demographics-now-business-people tag-demopgrahic" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/librarian-uses-demonow-to-give-students-edge-in-ultracompetitive-global-business-world/" rel="bookmark">Librarian Uses DemoNow to Give Students Edge in Ultracompetitive Global Business World</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2016-05-25T12:24:05-04:00" itemprop="dateModified">May 25, 2016</time><time class="entry-date published" datetime="2016-01-27T16:44:40-05:00" itemprop="datePublished">January 27, 2016</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/librarian-uses-demonow-to-give-students-edge-in-ultracompetitive-global-business-world/"> <img width="850" height="393" src="https://blog.gale.com/wp-content/uploads/2016/01/DemoNow-BusinessPeople.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2016/01/DemoNow-BusinessPeople.jpg 850w, https://blog.gale.com/wp-content/uploads/2016/01/DemoNow-BusinessPeople-300x139.jpg 300w, https://blog.gale.com/wp-content/uploads/2016/01/DemoNow-BusinessPeople-150x69.jpg 150w, https://blog.gale.com/wp-content/uploads/2016/01/DemoNow-BusinessPeople-130x60.jpg 130w" sizes="(max-width: 850px) 100vw, 850px" /> </a> </div> <div class="entry-content" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Librarian Uses DemoNow to Give Students Edge in Ultracompetitive Global Business World' data-link='https://blog.gale.com/librarian-uses-demonow-to-give-students-edge-in-ultracompetitive-global-business-world/' data-app-id-name='category_above_content'></div><p><em>Posted January 27, 2016</em></p> <p>Cara Cadena, the Business Liaison Librarian at <a href="http://www.gvsu.edu/library/about-3.htm" target="_blank">Grand Valley State University</a>, can see the future and knows exactly what budding college-aged <a href="http://blog.gale.com/wp-content/uploads/2016/01/M16013482-Cadena-DemoNow-success-story_final.jpg"><img loading="lazy" decoding="async" class=" wp-image-14789 alignright" src="https://blog.gale.com/wp-content/uploads/2016/01/M16013482-Cadena-DemoNow-success-story_final-300x300.jpg" alt="M16013482 Cadena DemoNow success story_final" width="159" height="159" srcset="https://blog.gale.com/wp-content/uploads/2016/01/M16013482-Cadena-DemoNow-success-story_final-300x300.jpg 300w, https://blog.gale.com/wp-content/uploads/2016/01/M16013482-Cadena-DemoNow-success-story_final-150x150.jpg 150w, https://blog.gale.com/wp-content/uploads/2016/01/M16013482-Cadena-DemoNow-success-story_final-305x305.jpg 305w, https://blog.gale.com/wp-content/uploads/2016/01/M16013482-Cadena-DemoNow-success-story_final-125x125.jpg 125w, https://blog.gale.com/wp-content/uploads/2016/01/M16013482-Cadena-DemoNow-success-story_final-80x80.jpg 80w, https://blog.gale.com/wp-content/uploads/2016/01/M16013482-Cadena-DemoNow-success-story_final-60x60.jpg 60w, https://blog.gale.com/wp-content/uploads/2016/01/M16013482-Cadena-DemoNow-success-story_final.jpg 478w" sizes="(max-width: 159px) 100vw, 159px" /></a>entrepreneurs are in for: a highly competitive global business world that demands an edge to get ahead. It’s Cadena’s job to help students develop that edge despite a workload that requires her to juggle multiple responsibilities, like teaching library instruction courses, managing the library’s growing collection, and assisting students with research projects.</p> <p>Today’s college students have terabytes of data at their fingertips. However, that data is not always trustworthy, accessible, or housed in formats that best position students to comprehend and use it appropriately for homework projects. Cadena prides herself on providing the one-on-one research assistance business students need. However, with hundreds of students all vying for an advantage, Cadena lacks the time necessary to provide individual attention to every student who requires it.</p> <p class="read-more-container"><a title="Librarian Uses DemoNow to Give Students Edge in Ultracompetitive Global Business World" class="read-more content-read-more" href="https://blog.gale.com/librarian-uses-demonow-to-give-students-edge-in-ultracompetitive-global-business-world/#more-14783">Read more<span class="screen-reader-text">Librarian Uses DemoNow to Give Students Edge in Ultracompetitive Global Business World</span></a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Librarian Uses DemoNow to Give Students Edge in Ultracompetitive Global Business World' data-link='https://blog.gale.com/librarian-uses-demonow-to-give-students-edge-in-ultracompetitive-global-business-world/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Librarian Uses DemoNow to Give Students Edge in Ultracompetitive Global Business World' data-link='https://blog.gale.com/librarian-uses-demonow-to-give-students-edge-in-ultracompetitive-global-business-world/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/academic/" rel="category tag">Academic</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/academic-2/" rel="tag">academic</a>, <a href="https://blog.gale.com/tag/demographic-data/" rel="tag">demographic data</a>, <a href="https://blog.gale.com/tag/demographics/" rel="tag">demographics</a>, <a href="https://blog.gale.com/tag/demographics-now-business-people/" rel="tag">Demographics Now: Business & People</a>, <a href="https://blog.gale.com/tag/demopgrahic/" rel="tag">demopgrahic</a></span> </footer> </div> </article> <article id="post-11269" class="post-11269 post type-post status-publish format-standard has-post-thumbnail hentry category-academic category-public category-updates tag-business-owners tag-demographics tag-demographics-now-business-people tag-demographicsnow tag-start-ups" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/new-reports-and-enhancements-to-demographicsnow/" rel="bookmark">New Reports and Enhancements to DemographicsNow</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2015-07-10T10:50:44-04:00" itemprop="dateModified">July 10, 2015</time><time class="entry-date published" datetime="2015-06-30T08:06:02-04:00" itemprop="datePublished">June 30, 2015</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/new-reports-and-enhancements-to-demographicsnow/"> <img width="820" height="278" src="https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow.png" class="attachment-full size-full wp-post-image" alt="DemographicsNow Public Library Business Resource" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow.png 820w, https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow-300x101.png 300w, https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow-150x50.png 150w, https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow-176x60.png 176w" sizes="(max-width: 820px) 100vw, 820px" /> </a> </div> <div class="entry-content" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New Reports and Enhancements to DemographicsNow' data-link='https://blog.gale.com/new-reports-and-enhancements-to-demographicsnow/' data-app-id-name='category_above_content'></div><p><em>Posted on June 30, 2015</em></p> <p>Both<em> DemographicsNow!</em> and<em> DemographicsNow! Business and People </em> have new tools and new EZ reporting great for start-ups and small business.</p> <p>Enhancements to <strong><em>DemographicsNow</em> </strong>include the following:</p> <ul> <li><strong>New EZ Report: Sizing Your Market—</strong> Calculates the market size based on geography selections and expenditure variables to see which local areas may have a need for a certain type of business. <ul> <li>User inputs up to 25 geographies and a customized Census Area Projections and Estimates (CAPE) variable tree with current year estimates and 5 year projections.</li> <li>The output report contains: <ul> <li>Bar chart comparing the average expenditure ($) of user selected geographies</li> <li>Number of households in the geography</li> <li>Average expenditure per household</li> <li>Market Size</li> </ul> </li> <li>Users can now save and upload report templates with custom variables.</li> <li>Users can edit report titles that display on the preview screen and the downloaded version of a custom report.</li> <li>Link to CAPE variables spreadsheet.</li> <li>Thematic coloring default turned off.</li> </ul> </li> </ul> <p class="read-more-container"><a title="New Reports and Enhancements to DemographicsNow" class="read-more content-read-more" href="https://blog.gale.com/new-reports-and-enhancements-to-demographicsnow/#more-11269">Read more<span class="screen-reader-text">New Reports and Enhancements to DemographicsNow</span></a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New Reports and Enhancements to DemographicsNow' data-link='https://blog.gale.com/new-reports-and-enhancements-to-demographicsnow/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='New Reports and Enhancements to DemographicsNow' data-link='https://blog.gale.com/new-reports-and-enhancements-to-demographicsnow/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/academic/" rel="category tag">Academic</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a>, <a href="https://blog.gale.com/category/updates/" rel="category tag">Updates</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/business-owners/" rel="tag">business owners</a>, <a href="https://blog.gale.com/tag/demographics/" rel="tag">demographics</a>, <a href="https://blog.gale.com/tag/demographics-now-business-people/" rel="tag">Demographics Now: Business & People</a>, <a href="https://blog.gale.com/tag/demographicsnow/" rel="tag">DemographicsNow</a>, <a href="https://blog.gale.com/tag/start-ups/" rel="tag">start-ups</a></span> </footer> </div> </article> <article id="post-4589" class="post-4589 post type-post status-publish format-standard has-post-thumbnail hentry category-academic category-public category-updates tag-analytics tag-business-resources tag-business-solutions tag-business-to-business tag-demographics tag-demographics-now tag-demographicsnow tag-demographicsnow-business-and-people tag-product-update tag-public-2 tag-public-libraries tag-public-library tag-public-product-update tag-public-update tag-reporting tag-small-business" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/customer-data-upload-feature/" rel="bookmark">New Customer Data Upload Feature for DemographicsNow! Business and People</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2018-07-02T15:17:40-04:00" itemprop="dateModified">July 2, 2018</time><time class="entry-date published" datetime="2014-09-10T09:06:05-04:00" itemprop="datePublished">September 10, 2014</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/customer-data-upload-feature/"> <img width="820" height="278" src="https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow.png" class="attachment-full size-full wp-post-image" alt="DemographicsNow Public Library Business Resource" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow.png 820w, https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow-300x101.png 300w, https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow-150x50.png 150w, https://blog.gale.com/wp-content/uploads/2014/09/DemographicsNow-176x60.png 176w" sizes="(max-width: 820px) 100vw, 820px" /> </a> </div> <div class="entry-content" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New Customer Data Upload Feature for DemographicsNow! Business and People' data-link='https://blog.gale.com/customer-data-upload-feature/' data-app-id-name='category_above_content'></div><p>Now, business researchers and <a href="http://www.cengage.com/search/showresults.do?N=197+4294897456" target="_blank" rel="noopener">small business owners</a> can be even savvier with more customer knowledge. A new feature within<em> DemographicsNow! </em>gives your users the ability to upload their customer or business data and blend it with rich consumer information, like demographics, psychographics, and Experian consumer segments! </p> <p class="read-more-container"><a title="New Customer Data Upload Feature for DemographicsNow! Business and People" class="read-more content-read-more" href="https://blog.gale.com/customer-data-upload-feature/#more-4589">Read more<span class="screen-reader-text">New Customer Data Upload Feature for DemographicsNow! Business and People</span></a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New Customer Data Upload Feature for DemographicsNow! Business and People' data-link='https://blog.gale.com/customer-data-upload-feature/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='New Customer Data Upload Feature for DemographicsNow! 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