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Google Product Terms and Policy Guidelines - Transparency Centre

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Learn about the terms, rules, and guidelines for users, developers, creators, and more.</p> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-2-lg glue-grid__col--span-3-xl hide-content"></div> </div> </div> <div class="spacer-module spacer-sm7"></div> <div class="glue-page _medium-line dividers" data-module_id="medium-line" data-module_name="dividers"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-12-md glue-grid__col--span-10-lg"> <div class="divider divider-medium"> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> </div> </div> <div class="spacer-module spacer-sm6"></div> <section class="glue-page _policies-content content-with-sidebar-modal" data-module_id="policies-content" data-module_name="content-with-sidebar-modal"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"> </div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-12-md glue-grid__col--span-3-lg items-col"> <button class="glue-button glue-button--medium-emphasis glue-button--icon-right glue-spacer-5-bottom mobile-nav-button"> <span> See all products <svg aria-hidden="true" class="glue-icon glue-icon--13px open" role="presentation"> <use xlink:href="/static/img/custom-icons.svg?cache=3b8cad4#open_in_full"></use> </svg> </span> </button> <div class="list-nav"> <button class="close-nav" aria-label="Close"> <svg class="glue-icon glue-icon--32px" role="presentation" aria-hidden="true"> <use xlink:href="/static/glue-icons.svg?cache=6bdf286#close"></use> </svg> </button> <div class="glue-spacer-3-bottom glue-label"> Explore by product </div> <div class="glue-spacer-3-bottom search-bar-content" role="search"> <label class="mdc-text-field mdc-text-field--outlined glue-text-field"> <input class="mdc-text-field__input search-topic" name="search-label" type="search" aria-labelledby="search-label"> <span class="mdc-notched-outline"> <span class="mdc-notched-outline__leading"></span> <span class="mdc-notched-outline__notch"> <span class="mdc-floating-label" id="search-label"> Search a Google product from the below list. </span> </span> <span class="mdc-notched-outline__trailing"></span> </span> </label> </div> <ul class="items-nav-list" role="tablist" aria-live="polite" aria-atomic="true"> <li class="pill" role="tab" id="tab-1"> <a data-idx="0" aria-label="Learn more about Ads Creative Studio" data-click_name="ads-creative-studio.1" href="../../our-policies/product-terms/ads-creative-studio/"> <img src="https://lh3.googleusercontent.com/E-8Mj2QU6NaFhY0gDyYPMsC7IAog8bDS_OLYJxdQU1LZaQDjL8rsgPy2nPvCy2kEByrJHG6xQ0ED41GeN45T90C5xAbP1-KCRjaXiaz8Nx7eBZQjZHU" alt=""/> <div class="glue-headline glue-headline--headline-6">Ads Creative Studio</div> </a> </li> <li class="pill" role="tab" id="tab-2"> <a data-idx="1" aria-label="Find out more about Android Auto" data-click_name="android-auto.2" href="../../our-policies/product-terms/android-auto/"> <img src="https://lh3.googleusercontent.com/0vZwOrhCXnBuewKcI-h3xyFJb9ke-hWvXfp39yGJBp8cWdkciXY9xoUkGtKhRKBUfVmwV8gsdE7cM3TtPFKx6gBwaT6xJny8oVvaCTCu8Q8VGkNrgGA" alt=""/> <div class="glue-headline glue-headline--headline-6">Android Auto/Automotive</div> </a> </li> <li class="pill" role="tab" id="tab-3"> <a data-idx="2" aria-label="Learn more about Android TV" data-click_name="android-tv.3" href="../../our-policies/product-terms/android-tv/"> <img src="https://lh3.googleusercontent.com/LYwKyutZdmh-1r1qahQ8_RPfFufs0H-_uwsB_K_2fxEUiszLiuRPacRP51gp9chOUFfqADpltwoCfUFv_N8RGLlKm0ay9WiAlkDpMqNSbGCb2kV5gA" alt=""/> <div class="glue-headline glue-headline--headline-6">Android TV</div> </a> </li> <li class="pill" role="tab" id="tab-4"> <a data-idx="3" aria-label="Learn more about Authorised Buyers" data-click_name="authorized-buyers.4" href="../../our-policies/product-terms/authorized-buyers/"> <img src="https://lh3.googleusercontent.com/y91HkXbn5QcC9fuO9n95V94JeE3Bk4lyonpf5VayD3EEptlSgQgBnh0T93mhOVGapm8qrO6FuBZYcJf9J5ip7t0Sz7o1nOQBZKMcl8qa2H2rCohSc_o" alt=""/> <div class="glue-headline glue-headline--headline-6">Authorised Buyers</div> </a> </li> <li class="pill" role="tab" id="tab-5"> <a data-idx="4" aria-label="Blogger" data-click_name="blogger.5" href="../../our-policies/product-terms/blogger/"> <img src="https://lh3.googleusercontent.com/VQ3AebNFEx-0TruL4KsHRoo58P5W1fVhiAVI1TdIn9BUSwiMRybsaHEku0lFS5SFSsAuA0CNAVg2AwWcRTfJHBxE2fC5BN77YUyc0E8FTQ_YtOtLv4k" alt=""/> <div class="glue-headline glue-headline--headline-6">Blogger</div> </a> </li> <li class="pill" role="tab" id="tab-6"> <a data-idx="5" aria-label="Display and Video 360" data-click_name="display-and-video-360.6" href="../../our-policies/product-terms/display-and-video-360/"> <img src="https://lh3.googleusercontent.com/6J4GRArG3u7HKuemJ84yF0hDUCycRKZBagE4Sw8GN6COOTDfRZAFQDCca3fGEAzcq33cZ5juInTSTWvSU0O2u3yjHq1_0naBQaR5ly-vg81AA8-2qnMH" alt=""/> <div class="glue-headline glue-headline--headline-6">Display and Video 360</div> </a> </li> <li class="pill" role="tab" id="tab-7"> <a data-idx="6" aria-label="Fitbit" data-click_name="fitbit.7" href="../../our-policies/product-terms/fitbit/"> <img src="https://lh3.googleusercontent.com/mkscWsJPKQR2keba4lth04B41ibSHbPHJAvfdJMYLMW0vJOZ8kBywbSafVMdWndNnFpKveeBfVbFUGfLyY_FiKm-hGt6nbdLGZX0gRRi62law7GI48o" alt=""/> <div class="glue-headline glue-headline--headline-6">Fitbit</div> </a> </li> <li class="pill" role="tab" id="tab-8"> <a data-idx="7" aria-label="Kaggle" data-click_name="kaggle.8" href="../../our-policies/product-terms/kaggle/"> <img src="https://lh3.googleusercontent.com/wsrNuKsftDXg7q_ycM5Mv5TtuXzmFjTJC_exqyLUhh2GfQOm8b4xiUPGRCQmmJPiJSUmTzQK7WgUFa4_EI-Uq_zzb1miwJsLgk_DUsaJYGjm3Azkyw" alt=""/> <div class="glue-headline glue-headline--headline-6">Kaggle</div> </a> </li> <li class="pill" role="tab" id="tab-9"> <a data-idx="8" aria-label="Gmail" data-click_name="gmail.9" href="../../our-policies/product-terms/gmail/"> <img src="https://lh3.googleusercontent.com/gzgb3r6Q9m7hz5QtNY7nzhKjEAQWMURCwQf3exkbgES20RcrtYCQZPQhhF0VPuYPUFajggeEwhfOQL2pX17Lt-U_5qNrAr2ehIOGn2cwIopdITk_17Q" alt=""/> <div class="glue-headline glue-headline--headline-6">Gmail</div> </a> </li> <li class="pill" role="tab" id="tab-10"> <a data-idx="9" aria-label="Google Account" data-click_name="google-account.10" href="../../our-policies/product-terms/google-account/"> <img src="https://lh3.googleusercontent.com/pteeVj-6fR_Lj3J6HvydLfaDCxyFlf5INsD0bsPdg8EbdMR1fK6TIryGxIv5xc5JacK3n2_sJvemFAyc_RYxnwDWzh2y611ZcfXxAUDQ8so8sAmW4SSz" alt=""/> <div class="glue-headline glue-headline--headline-6">Google Account</div> </a> </li> <li class="pill" role="tab" id="tab-11"> <a data-idx="10" aria-label="Learn more about Google Ad Manager" data-click_name="google-ad-manager.11" href="../../our-policies/product-terms/google-ad-manager/"> <img src="https://lh3.googleusercontent.com/tVet2DYi2g6A1ZnnB-rCzNjEVR4TkmwqADlsD9LV0OwIOcsDBMRSiUtSgFxiXrNmVA4jyE71NDsJ3YNDbZn0Dw7wHZtTJYwq1OPFm8HJsFB2GF7EQQ" alt=""/> <div class="glue-headline glue-headline--headline-6">Google Ad Manager</div> </a> </li> <li class="pill" role="tab" id="tab-12"> <a data-idx="11" aria-label="Google AdMob" data-click_name="google-admob.12" href="../../our-policies/product-terms/google-admob/"> <img src="https://lh3.googleusercontent.com/VtEIVcMVYGBJpKwsraiGgJ-G-4T2yD9hS1PwP-OLviTD7xbLtcljUkZcLIZH5l0ruOXXF1ZWcpNB6Pw42pbGdRqUXFdGq8YKiT8RZaLu-Ctwt3HNCMA" alt=""/> <div class="glue-headline glue-headline--headline-6">Google AdMob</div> </a> </li> <li class="pill" role="tab" id="tab-13"> <a data-idx="12" aria-label="Google Ads" data-click_name="google-ads.13" href="../../our-policies/product-terms/google-ads/"> <img src="https://lh3.googleusercontent.com/8y7kpDEZj5MQJJ0IOTYs8blohkyEa4K-dRodugRhkrLDQ56Mr6JaYI2rAqZ141Qwx7d-4fLHKFuFubhFoCrZvjR6-R_k0BnALcZhiJwD1wMY6U0bVJQ" alt=""/> <div class="glue-headline glue-headline--headline-6">Google Ads</div> </a> </li> <li class="pill" role="tab" id="tab-14"> <a data-idx="13" aria-label="Google AdSense" data-click_name="google-adsense.14" href="../../our-policies/product-terms/google-adsense/"> <img src="https://lh3.googleusercontent.com/li1haN3WaQQ5MeRNUwZPJAAYppx4-Fh_Ya1ZdzrGD1tWqL-l5lCqYNxQ5orLJVXg6ZPrP4RtPPM-UZ-PlXcC6jluJRH2WdEzW3xqjThpne6BKjrH46Q" alt=""/> <div class="glue-headline glue-headline--headline-6">Google AdSense</div> </a> </li> <li class="pill" role="tab" id="tab-15"> <a data-idx="14" aria-label="Learn more Google Arts &amp; Culture" data-click_name="google-arts-and-culture.15" 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srcset="https://lh3.googleusercontent.com/IL1LVAb-1CdsVR3veyljc0hj77mJH7lkqcmY-GEwQ5n0AJ0_iLo9iSY1Uu9trmLOsd3gXQtPHN4Vqo-oW6O7rGu2ovP6XDtlMxUoNWh6hH8wdiJ3RA=w24-l90-sg-rj-c0xffffff, https://lh3.googleusercontent.com/IL1LVAb-1CdsVR3veyljc0hj77mJH7lkqcmY-GEwQ5n0AJ0_iLo9iSY1Uu9trmLOsd3gXQtPHN4Vqo-oW6O7rGu2ovP6XDtlMxUoNWh6hH8wdiJ3RA=w48-l90-sg-rj-c0xffffff 2x" > <!--[if IE 9]></video><![endif]--> <img src="https://lh3.googleusercontent.com/IL1LVAb-1CdsVR3veyljc0hj77mJH7lkqcmY-GEwQ5n0AJ0_iLo9iSY1Uu9trmLOsd3gXQtPHN4Vqo-oW6O7rGu2ovP6XDtlMxUoNWh6hH8wdiJ3RA=w24-l90-sg-rj-c0xffffff" class="" alt="" loading="lazy" data-src="https://lh3.googleusercontent.com/IL1LVAb-1CdsVR3veyljc0hj77mJH7lkqcmY-GEwQ5n0AJ0_iLo9iSY1Uu9trmLOsd3gXQtPHN4Vqo-oW6O7rGu2ovP6XDtlMxUoNWh6hH8wdiJ3RA=w24-l90-sg-rj-c0xffffff"> </picture> <p class="glue-headline glue-headline--headline-5">YouTube</p> </div> </div> </a> </div> </div> <div class="spacer-module spacer-sm5"></div> <div class="glue-page _full-width-line dividers" data-module_id="full-width-line" data-module_name="dividers"> <div class="divider divider-full-width"> </div> </div> <div class="spacer-module spacer-sm5"></div> <div class="glue-page _building-a-safer-experience hero-standard" data-module_id="building-a-safer-experience" data-module_name="hero-standard"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-2-lg glue-grid__col--span-3-xl hide-content"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-8-lg glue-grid__col--span-6-xl"> <div class="content-hero"> <h3 class="hide-content glue-headline glue-headline--headline-3 glue-text-start glue-font-weight-medium" >Building a safer experience</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-2-lg glue-grid__col--span-3-xl hide-content"></div> </div> </div> <div class="spacer-module 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These policies aim to ensure a safe and positive experience for our users and observe a high standard of quality and reliability for advertisers, publishers and content creators alike.</p> </div> </div> </div> </div> <div class="spacer-module spacer-sm4"></div> <div class="_content-policies-and-community-guidelines glue-card card-full-width no-link " data-module_id="content-policies-and-community-guidelines" data-module_name="card-full-width"> <div class="glue-card__inner"> <div class="glue-card__content"> <p class="glue-headline glue-headline--headline-5"> Content policies and Community Guidelines </p> <p class="glue-card__description" >Content policies establish the rules of the road for what content can be created, uploaded, sent, shared, and monetised. These policies are used to guide content moderation and enforcement actions on our products. Community Guidelines play an important role in maintaining a positive experience for everyone on our platforms no matter where they are in the world.</p> </div> </div> </div> <div class="spacer-module spacer-sm3"></div> <div class="_developer-and-api-policies glue-card card-full-width no-link " data-module_id="developer-and-api-policies" data-module_name="card-full-width"> <div class="glue-card__inner"> <div class="glue-card__content"> <p class="glue-headline glue-headline--headline-5"> Developer &amp; API Policies </p> <p class="glue-card__description" >User data and developer policies provide rules for how developers interact with our products and services. They also describe the privacy and security requirements for handling user data to include the full spectrum of developer actions, like requesting, obtaining, using, and sharing data.</p> </div> </div> </div> <div class="spacer-module spacer-sm3"></div> <div class="_monetized-product-guidelines glue-card card-full-width no-link " data-module_id="monetized-product-guidelines" data-module_name="card-full-width"> <div class="glue-card__inner"> <div class="glue-card__content"> <p class="glue-headline glue-headline--headline-5"> Monetised product guidelines </p> <p class="glue-card__description" >Monetised product guidelines are the policies and standards related to products Google earns revenue from and cover what can or can鈥檛 be monetised. These policies empower and protect users whilst promoting a thriving digital ecosystem that is safe and conducive to innovation and growth.</p> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"> </div> </div> </section> <div class="spacer-module spacer-sm7"></div> </div> </main> <footer class="glue-footer" data-module_id="footer" data-module_name="glue-footer"> <section class="glue-footer__upper"> <section class="glue-social"> <div class="glue-social__group"> <h3 class="glue-social__title glue-social__title--inline"> Follow us </h3> <ul class="glue-social__list" role="list"> <li class="glue-social__item"> <a class="glue-social__link" href="https://www.youtube.com/googleprivacy" title="YouTube" data-click_name="youtube-footer-link.1"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-icon--social"> <use 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