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<!DOCTYPE html><html lang="en-US" class=" "><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1"><link rel="profile" href="http://gmpg.org/xfn/11"><link rel="shortcut icon" type="image/png" href="/favicon.ico"/><link rel="shortcut icon" type="image/png" href=" https://amplify.nmc.ca/favicon.ico"/><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style><link rel="alternate" hreflang="en" href="https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/" /><link rel="alternate" hreflang="fr" href="https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/?lang=fr" /><link rel="alternate" hreflang="x-default" href="https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/" /><title>Origin Stories––Andy Kim on "Rock Me Gently" - Amplify</title><link rel="canonical" href="https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Origin Stories––Andy Kim on "Rock Me Gently" - Amplify" /><meta property="og:description" content="Andy Kim left his childhood home in Montreal for New York City to chase a career in music at the age of 16. With little more in his arsenal than a single song that he had written on a cracked second hand guitar, Kim navigated his way to New York’s famed Brill Building where he found success under the mentorship of legendary songwriter and producer Jeff Barry almost immediately." /><meta property="og:url" content="https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/" /><meta property="og:site_name" content="Amplify" /><meta property="article:published_time" content="2018-02-21T07:00:00+00:00" /><meta property="article:modified_time" content="2021-02-19T23:30:33+00:00" /><meta property="og:image" content="https://amplify.nmc.ca/wp-content/uploads/2021/01/R-2772840-1300391475.jpeg-1.jpg" /><meta property="og:image:width" content="600" /><meta property="og:image:height" content="600" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Juliette Jagger" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:creator" content="@juliettejagger" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Juliette Jagger" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="12 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/","url":"https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/","name":"Origin Stories––Andy Kim on \"Rock Me Gently\" - Amplify","isPartOf":{"@id":"https://amplify.nmc.ca/#website"},"primaryImageOfPage":{"@id":"https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/#primaryimage"},"image":{"@id":"https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/#primaryimage"},"thumbnailUrl":"https://amplify.nmc.ca/wp-content/uploads/2021/01/R-2772840-1300391475.jpeg-1.jpg","datePublished":"2018-02-21T07:00:00+00:00","dateModified":"2021-02-19T23:30:33+00:00","author":{"@id":"https://amplify.nmc.ca/#/schema/person/6328fbf599e9db61c6ae8d86cb372523"},"breadcrumb":{"@id":"https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/#primaryimage","url":"https://amplify.nmc.ca/wp-content/uploads/2021/01/R-2772840-1300391475.jpeg-1.jpg","contentUrl":"https://amplify.nmc.ca/wp-content/uploads/2021/01/R-2772840-1300391475.jpeg-1.jpg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://amplify.nmc.ca/"},{"@type":"ListItem","position":2,"name":"Read","item":"https://amplify.nmc.ca/read/"},{"@type":"ListItem","position":3,"name":"Origin Stories","item":"https://amplify.nmc.ca/read/origin-stories/"},{"@type":"ListItem","position":4,"name":"Origin Stories––Andy Kim on “Rock Me Gently”"}]},{"@type":"WebSite","@id":"https://amplify.nmc.ca/#website","url":"https://amplify.nmc.ca/","name":"Amplify","description":"NMC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://amplify.nmc.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://amplify.nmc.ca/#/schema/person/6328fbf599e9db61c6ae8d86cb372523","name":"Juliette Jagger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://amplify.nmc.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/623f4d3cdb4a4d45b9e93ed0a1c14d07?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/623f4d3cdb4a4d45b9e93ed0a1c14d07?s=96&d=mm&r=g","caption":"Juliette Jagger"},"sameAs":["https://www.instagram.com/juliettejagger/","https://x.com/juliettejagger","https://youtube.com/channel/UCUjkU7u7E5ftsc_lNR8ouYg"],"url":"https://amplify.nmc.ca/author/infojuliettejagger-com/"}]}</script> <link rel='dns-prefetch' href='//static.addtoany.com' /><link href='https://sp-ao.shortpixel.ai' rel='preconnect' /><link rel="alternate" type="application/rss+xml" title="Amplify » Feed" href="https://amplify.nmc.ca/feed/" /><link rel="alternate" type="application/rss+xml" title="Amplify » Comments Feed" href="https://amplify.nmc.ca/comments/feed/" /> <script type="text/javascript">window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/amplify.nmc.ca\/wp-includes\/js\/wp-emoji-release.min.js"}}; /*! 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style="border-left:15px solid #9edcef"><div class="grid-container columns"><div class="column"> <time class="post-date">February 21, 2018</time><h1 class="entry-title">Origin Stories––Andy Kim on “Rock Me Gently”</h1><div class="post-authors">By: <a href="https://amplify.nmc.ca/author/infojuliettejagger-com/">Juliette Jagger</a></div></div></div></div><div class="grid-container columns"><div class="main-content column inner-wrapper"><article id="post-1003" class="post-1003 post type-post status-publish format-standard has-post-thumbnail hentry category-origin-stories category-read pmpro-has-access"><div class="entry-content grid-container "><h3><strong>By: <a href="http://twitter.com/juliettejagger">Juliette Jagger</a></strong></h3><p>Andy Kim left his childhood home in Montreal for New York City to chase a career in music at the age of 16.</p><p>With little more in his arsenal than a single song that he had written on a cracked second hand guitar, Kim navigated his way to New York’s famed Brill Building where he found success under the mentorship of legendary songwriter and producer Jeff Barry almost immediately.</p><p>Upon first meeting, Barry, who was known for co-writing a number of ’60s pop hits including “Be My Baby,” “Hanky Panky,” and “Do-Wah-Diddy,” agreed to give the young Kim five minutes of his time and half a sandwich––a decision that altered the trajectory of Kim’s life and became the foundation of his career.</p><p>“You know, I always survived by my dreams and not by the reality that was my life,” says Kim. “As a child, I had a pretty vivid imagination but very little knowledge of music or the music industry.</p><p>“I remember the first time I heard “Be My Baby” on my transistor radio––the explosion in the intro just filled my whole being. It felt like everything I needed in life, and even though I had never made a record of my own or even performed, I wanted so badly to be a part of that world. I wanted to be around that playground of musicians, artists, and people, and that became paramount to me.”</p><p>Though unsure of how he would accomplish such a feat, Kim trusted his instincts and began to put together what he felt were the logical pieces.</p><p>“I was naïve and unaware of so much,” he says. “Especially in the environment that I grew up in; I didn’t have anyone to guide me. I kept hearing, ‘Well if you want to be in music you have to be in the U.S. It’s all in the U.S.’ So, I went with my gut and convinced my mom and dad that I could go to New York City and see some people that would help me.</p><p>“Naturally, they were concerned for my safety––I was very young––not to mention the fact that I had never really given them any reason to think that I could sing or write or be a part of a world that up to that point was just in my imagination.”</p><p>Luckily, Kim had relatives in New Jersey, and that was the safety net he used to persuade his parents to eventually agreed.</p><p>“The moment I got to New York and got off the bus at the Port Authority I just felt like, ‘This is where I belong,’” says Kim. “There were a lot of people and there was an energy that I didn’t understand, but I knew I was home and that I was where I was supposed to be.”</p><p style="text-align: center;"><strong>***</strong></p><p>In the early ‘60s, pop radio was dominated by one man, the incomparable Phil Spector. As a writer, he shaped an impressive list of hits that included everything from The Crystals’ “Da Doo Ron Ron” to The Righteous Brothers’ “You’ve Lost That Lovin’ Feeling” while as a producer his Wall of Sound technique revolutionized the recording industry.</p><p>But, it wasn’t Spector that fascinated Kim; it was one of his contemporaries, Jeff Barry.</p><p>“So, I’m in New York and I’m thinking, ‘How do I find this Jeff Barry?’” says Kim. “Of course, in those days there was no such thing as Google, but there were trade magazines like Billboard and Cashbox, and inside those magazines you could find the names and addresses of all of the record labels, so I started there.</p><p>“When I mentioned his name, the label guys were the ones who said, ‘Oh, you’re looking for the Brill Building.’ I found out where the place was and after a lot of waiting, I finally got to meet Jeff for the first time.</p><p>“He gave me five minutes, so I played him the first and only song I had ever written, ‘How’d We Ever Get This Way?’ He loved the first two verses, but didn’t like the last two and basically said, ‘Look, you work on those two verses, and then we can get together.’ He talked to me as if I were already a songwriter, and then he had to go.”</p> <iframe title="Andy Kim - How'd We Ever Get This Way (original 45 mono version)" width="640" height="480" src="https://www.youtube.com/embed/qC3J_PKx-Ys?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p>Barry, who was scheduled to be in the studio that afternoon, was nearly out the door when Kim asked if he could tag along.</p><p>“I think one of the most important sentences ever uttered to me in my life was when Barry said, ‘I have to go. I have to be in the studio,’ says Kim. “I just turned to him and said, ‘I’ve never been in a studio. Can I come with you?’ I assured him that I’d only stay a couple of seconds and then be on my way. That moment opened up my whole world.</p><p>“He said, ‘Um, have you had lunch?’ I said, ‘No. I ate before lunch.’ He said, ‘Well, I usually get a sandwich and only eat half of it, so I’ll give you the other half,’ and that was it. I went to where he was, and I followed him. We ate on the way there and he didn’t talk to me at all. When we arrived at the studio, he pointed for me to sit down on a couch, and he went in and started talking to the musicians that were waiting for him.”</p><p>Not wanting to overstay his welcome and knowing he had to get back home, Kim looked on briefly and then got up to leave. He returned to Barry’s office in the Brill Building to take down his information and then headed for the bus station.</p><p>“Even though that first encounter with Jeff was brief, it was such a victory for me,” says Kim. “When I got back to Montreal, I immediately re-worked the song like he asked, sent him the lyrics, and he got back to me with, ‘Next time you’re in town come by and we’ll finish the song together.’ When I read that I begged my parents to let me do just one more trip to see what this whole thing could be.”</p><p>Once back in New York, Barry became Kim’s mentor, signing him to his label, Steed Records, and bringing him into the fold of the renowned Brill Building songwriting team. Still a teenager, Kim was surrounded by pop music’s cream of the crop: Leiber and Stoller, Carole King, Ellie Greenwich, Barry Mann, Jeff Goffin, Cynthia Weil, and countless others daily. This was his education. And, it was the foundation upon which Kim went on to co-write “Sugar, Sugar” alongside Barry for American fictional band The Archies (the song peaked at No. 1 on the Billboard Hot 100 in 1969) and launch a staggeringly successful solo career.</p><p>Between 1968 and 1971 Kim was a regular on pop radio with songs like “Shoot ‘Em Up Baby” and his renditions of The Ronettes’ classics, “Baby, I Love You” and “Be My Baby,” finding success on the charts both in the U.S. and at home in Canada.</p><p>But, the pop game has always been fickle. It’s easy come and easy go, right on to the next thing. So, when by 1973 Kim hadn’t had a song in the Top 100 for close to two years, he found himself without a label for the first time in a decade.</p><p>“There used to be this wonderful saying in the Brill Building and that’s that ‘You are only as a good as your last two-minutes and 30 seconds,’” says Kim. “It was then that I realized that as far as the industry was concerned, I had a shelf life.”</p><p>Feeling that he was at a crossroads, Kim decided to leave New York and make the move to Los Angeles.</p><p>“You know, as an artist, you’re always trying to feed that inner spirit that says, ‘This is what I love to do. It’s life and death. It’s so important that I do this or else I become nothing. And there’s nothing worse than being nothing.</p><p>“I wrote ‘Rock Me Gently’ about someone that I met the first day that I arrived in L.A.,” says Kim. “It was written in probably 20 minutes at 6 o’clock in the morning, but I couldn’t put it away after that. I really, really loved the song; I was just attracted to it. I sang it all the time, in the car or wherever. It was one of those melodies that was in my head in the middle of the night, and that was even before I made the record.”</p> <iframe title="Andy Kim - Rock Me Gently" width="640" height="480" src="https://www.youtube.com/embed/bfQfjAb2_fo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p>Feeling that he may have stumbled into something significant, Kim played the song for a few new friends. Though they weren’t as impressed by it, his commitment to his latest creation never wavered.</p><p>“At that point, I decided that since no one was there to produce me I would produce myself,” says Kim. “Most songwriters that are also recording artists can sometimes hear a record in their head. So, on a rainy Friday night, I met up with musicians that I’d never heard of or even met. I had called the musicians union and just by chance picked five people that I could start making the record with.</p><p>“The first 45 minutes of the session were kind of rocky, so I tried to shift gears. I talked, in detail, to everybody about the reason I wrote the song, and within the next 45 minutes I had most of what you hear on the finished track.</p><p>Excited and encouraged by how the session had gone, Kim felt that he had the beginnings of something that was completely different than everything else he had done musically up to that point. Once the song was mixed and mastered, he began approaching record labels to see if they might consider signing him.</p><p>“Everybody said, ‘Not interested,’” recalls Kim. “From heads of labels that I had known because of my earlier success to whoever, I think that they all truly believed my time had passed. The thing is, if you believe you have a shelf life then you are what you believe. I didn’t believe that.”</p><p>After a year or so in L.A., Kim decided that if “Rock Me Gently” was ever going to be heard that he would have to work the song himself. So, he called up his mother in Montreal and told her he was coming home.</p><p>“My mom started crying because she never wanted me to leave,” he says. “I’m the third of four brothers who are all in Montreal so there was always a spot missing at the dinner table. She was so happy that what she didn’t hear was that I was going to start my own label, put out the record I had just made, that it was going to be No. 1, and that I would only be home for a couple of months.</p><p>“Of course, having spent all that time in the Brill Building, I learned a lot. In those days Jeff had his own label. Phil Spector had his own label. Leiber and Stoller. Everyone had their own labels. Because I was always a pretty good student, when it came down to it, I understood that I too could do that.”</p><p>In 1974, Kim opened Ice Records and self-released “Rock Me Gently.”</p><p>“I wrote a note to Canadian radio that said, ‘Hi my name is Andy Kim. Thank you for your support in the past. I’ve come back home. I’ve just written a new song. I do not have a U.S. distributor, so I’m putting the record out on my own.’ Suddenly it started to get some attention.”</p><p>Kim then received a call from a gentleman by the name of Al Cory. Cory, who was widely known in the American record business as a legendary promotion and A&R man, had just been to Detroit and heard the song on famed Windsor radio station CKLW The Big 8.</p><p>“I had no idea that Al was a big deal in the U.S.,” says Kim. “He just called to say that he had heard the song, that he thought I had a hit, and that he didn’t want me to lose it. That conversation eventually led to him distributing my record all over the world.”</p><p>Incredibly, “Rock Me Gently” did hit No. 1 in both Canada and the U.S., making it the first song in history written, recorded, and released by an independent artist to do so.</p><p>“When I found out that the song had hit No. 1 on Billboard it was midnight and I was standing alone on the balcony of my penthouse crying. The song had been on the charts for probably four months at that point, slowly climbing, fighting for airtime, so when it finally happened those were tears of joy.</p><p>“I had dreamt up this song, made this record, and really kind of stood against the wind as a songwriter and a human being after I had been dismissed as irrelevant, so I felt like I had just climbed Mount Kilimanjaro on my own. Of course, there were wonderful periphery people like Al who came along and helped my vision, but to be able to come back from that on the sheer strength of my own belief, that was an amazing feeling.</p><p>“In my life, I’ve learned that you can’t look to exterior people to tell you who you are because if you do you will only be a hybrid of something,” says Kim. “I think in that moment those tears reminded me that I found who I was probably the moment I could crawl. I didn’t know how to package it, how to talk about it, or how to do it––Jeff Barry taught me that––but I always knew deep inside me that I would get there and I never stopped believing it.”</p></div></article><div class="addtoany_shortcode"><div class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://amplify.nmc.ca/origin-stories-andy-kim-on-rock-me-gently/" data-a2a-title="Origin Stories––Andy Kim on “Rock Me Gently”"><a class="a2a_dd addtoany_no_icon addtoany_share_save addtoany_share" href="https://www.addtoany.com/share">Share:</a></div></div></div><div class="column is-narrow sidebar-column"><aside id="sidebar" class="sidebar"><div class="sidebar-widget-1 sidebar-widget"><section id="frm_show_form-2" class="widget widget_frm_show_form"><div class="frm_form_widget"><h2 class="widget-title">Newsletter</h2><div class="frm_forms with_frm_style frm_style_formidable-style" id="frm_form_2_container" ><form enctype="multipart/form-data" method="post" class="frm-show-form 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https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500/https://amplify.nmc.ca/wp-content/uploads/2024/11/AmandaRheaumeAug24_063_JenSquires-500x333.jpg 500w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <span class="cat-badge" style="background-color:#9edcef"> <strong>Read</strong> </span></div><div class="card-body " style="border-left:15px solid #9edcef"><h2 class="entry-title"><a href="https://amplify.nmc.ca/amanda-rheaume-metis-stories-told-in-the-truth-we-hold/">Amanda Rheaume: Métis Stories Told in ‘The Truth We Hold’</a></h2></div><div class="hover"><div class="hover-color" style="background-color:#9edcef"></div><div class="link-wrap"> <a href="https://amplify.nmc.ca/amanda-rheaume-metis-stories-told-in-the-truth-we-hold/"><strong>Read now</strong></a></div></div></div></article></div><div class="swiper-slide"><article id="post-9995" class="column is-12 post-9995 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-in-the-spotlight category-read tag-amplify tag-canadian-music tag-dijahsb tag-gene-maclellan tag-guitar tag-hip-hop tag-national-music-centre tag-nmc tag-nmc-amplify pmpro-has-access"><div class="card grid-item-content has-frame-border " data-border-hover-color="#9edcef"><div class="card-image post-thumb-container "> <img width="800" height="353" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_353/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-800x353.jpg" class="attachment-grid-image-md size-grid-image-md wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-800x353.jpg 800w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-300x132.jpg 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-1024x452.jpg 1024w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-768x339.jpg 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1536/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-1536x678.jpg 1536w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-500x221.jpg 500w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_2035/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425.jpg 2035w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <span class="cat-badge" style="background-color:#9edcef"> <strong>Read</strong> </span></div><div class="card-body " style="border-left:15px solid #9edcef"><h2 class="entry-title"><a href="https://amplify.nmc.ca/how-authenticity-vulnerability-became-dijahsb-superpower/">How Authenticity and Vulnerability Became DijahSB’s Superpower</a></h2></div><div class="hover"><div class="hover-color" style="background-color:#9edcef"></div><div class="link-wrap"> <a href="https://amplify.nmc.ca/how-authenticity-vulnerability-became-dijahsb-superpower/"><strong>Read now</strong></a></div></div></div></article></div><div class="swiper-slide"><article id="post-9941" class="column is-12 post-9941 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-great-moments-in-canadian-music category-read tag-amplify tag-canadian-guitar-players tag-canadian-music tag-chet-atkins tag-gene-maclellan tag-guitar tag-instruments tag-martin-coupa tag-national-music-centre tag-nmc tag-nmc-amplify pmpro-has-access"><div class="card grid-item-content has-frame-border " data-border-hover-color="#9edcef"><div class="card-image post-thumb-container "> <img width="800" height="450" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_450/https://amplify.nmc.ca/wp-content/uploads/2024/10/Gene-MacLellan-credit-David-Sheffield-hero-800x450.jpg" class="attachment-grid-image-md size-grid-image-md wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/10/Gene-MacLellan-credit-David-Sheffield-hero-800x450.jpg 800w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/10/Gene-MacLellan-credit-David-Sheffield-hero-300x169.jpg 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/10/Gene-MacLellan-credit-David-Sheffield-hero-1024x576.jpg 1024w, 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href="https://amplify.nmc.ca/great-moments-in-canadian-music-track-17-gene-maclellan-chet-atkins/">Great Moments in Canadian Music (Track 17): P.E.I. songwriter Gene MacLellan gave Chet Atkins the “nicest” guitar he ever received</a></h2></div><div class="hover"><div class="hover-color" style="background-color:#9edcef"></div><div class="link-wrap"> <a href="https://amplify.nmc.ca/great-moments-in-canadian-music-track-17-gene-maclellan-chet-atkins/"><strong>Read now</strong></a></div></div></div></article></div><div class="swiper-slide"><article id="post-9899" class="column is-12 post-9899 post type-post status-publish format-standard has-post-thumbnail hentry category-canadian-labels category-featured category-read tag-amplify tag-canadian-music tag-canadian-record-labels tag-carly-rae-jepsen tag-indie-record-labels tag-jonathan-simkin tag-marianas-trench tag-national-music-centre tag-nickelback tag-nmc tag-nmc-amplify tag-theory-of-a-deadman pmpro-has-access"><div class="card grid-item-content has-frame-border " data-border-hover-color="#9edcef"><div class="card-image post-thumb-container "> <img width="800" height="563" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_563/https://amplify.nmc.ca/wp-content/uploads/2024/09/Jonathan-Simkin-and-Chad-Kroeger-circa-1999-at-wedding-of-Nickelbacks-Ryan-Peake-—-photo-provided-800x563.jpg" class="attachment-grid-image-md size-grid-image-md wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/09/Jonathan-Simkin-and-Chad-Kroeger-circa-1999-at-wedding-of-Nickelbacks-Ryan-Peake-—-photo-provided-800x563.jpg 800w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/09/Jonathan-Simkin-and-Chad-Kroeger-circa-1999-at-wedding-of-Nickelbacks-Ryan-Peake-—-photo-provided-300x211.jpg 300w, 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category-featured category-in-the-spotlight category-read tag-amplify tag-canadian-country-music tag-canadian-music tag-ccma-awards tag-k-d-lang tag-k-d-lang-and-the-reclines-perform tag-k-d-lang-stage-outfit-2 tag-music-history tag-music-museum tag-national-music-centre tag-nmc tag-nmc-amplify pmpro-has-access"><div class="card grid-item-content has-frame-border " data-border-hover-color="#9edcef"><div class="card-image post-thumb-container "> <img width="800" height="533" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_533/https://amplify.nmc.ca/wp-content/uploads/2024/09/CCMA-180_cr-CCMA-CodiMcIvor_final-800x533.jpg" class="attachment-grid-image-md size-grid-image-md wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/09/CCMA-180_cr-CCMA-CodiMcIvor_final-800x533.jpg 800w, 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href="https://amplify.nmc.ca/about/">About</a></li><li id="menu-item-253" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-253"><a href="https://amplify.nmc.ca/contact/">Contact Us</a></li><li id="menu-item-1754" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1754"><a href="https://nmcgiftshop.ca/">Shop</a></li><li id="menu-item-255" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-255"><a href="https://amplify.nmc.ca/sponsors/">Sponsors</a></li><li id="menu-item-1767" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1767"><a href="mailto:brandon.wallis@nmc.ca">Advertise With Us</a></li></ul></div></section></div><div class="column is-6-touch is-12-mobile footer-widget-5 footer-widget "><section id="media_image-3" class="widget widget_media_image"><a href="https://www.studiobell.ca/"><img width="1" height="1" src="https://amplify.nmc.ca/wp-content/uploads/2020/11/NMC_Stacked_logo.svg" class="image wp-image-259 attachment-medium size-medium" alt="" style="max-width: 100%; height: auto;" decoding="async" loading="lazy" /></a></section></div><div class="column has-text-left-touch is-12-touch is-12-mobile footer-widget-6 footer-widget "><section id="text-5" class="widget widget_text"><div class="textwidget"><p style="text-align: right;">Amplify is the online digital platform of the National Music Centre (NMC).</p><p style="text-align: right;">850 4 Street SE<br /> Calgary, AB T2G 1R1<br /> 1-800-213-9750<br /> <a style="font-size: 1.375rem;" href="mailto:info@studiobell.ca">info@studiobell.ca</a></p><p class="hover-yellow" style="text-align: right;"><a href="https://www.studiobell.ca/" target="_blank" rel="noopener">Visit NMC’s website</a></p></div></section></div></aside></div></div></div><div class="bottom-wrap wrapper"><div class="footer-bottom"><div class="grid-container container"><div class="columns is-gapless"><div class="column"><nav id="footer-nav" 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