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} </script><div id="sidebar_subscribe" class="col-md-4"><div id="subscribe_form"><div class="sidebar_title hidden-sm hidden-xs">Subscribe to <em>Marketing Daily</em></div><form name='subform' id='subform' method="post" action="" onsubmit="ga('send', 'event', 'article', 'submit', 'subscribeform', 1);" novalidate><div style='display:none'><input type="hidden" name="csrfmiddlewaretoken" value="IgzMJlWlFw8TplrfSHYnLbSNTvojYRAwkPFEOKPY2uPp1otOBFD83VqUg87gH6y8"></div><div class="subscribe_email"><label name='inField' for="id_subform-email"></label><input type="text" name="subform-email" placeholder="enter your email address" required id="id_subform-email"></div><input type="hidden" name="subform-newsletter" value="16" id="id_subform-newsletter"><input type="submit" name="subform" value="Subscribe" id="subscribe" class="g-recaptcha" data-sitekey="6LeoKwAVAAAAAIS1cO_B0MKCBi00R_XKh1m1uVl0" data-callback='onSubmit' onclick="this.style.visibility='hidden';" ondblclick="this.style.visibility='hidden';" /></form></div></div></div><div class="row" ><div class="col-md-8"><div id="article_headline" class="col-md-11"><h3>beverages</h3><h1 id="title">ZOA Energy's Dwayne Johnson Becomes 'Black Adam' On Cans In Movie Promo</h1></div><div id="article_body"><div id="article_body_main" class="col-md-11 article-waypoint" data-title="Newman's Own 'Social Experiment' Finds Purposeful Pizza Tastes Better 11/27/2024" data-url="/publications/article/401465/newmans-own-social-experiment-finds-purposeful.html" data-start="None" data-index="0"><ul id="mcs"><li id="meta-in"> by <a onclick="ga('send', 'event', 'article', 'click', 'author', 1);" rel="author" href="/publications/author/2987/steve-ellwanger/">Steve Ellwanger</a> , September 23, 2022 </li></ul><br /><p><img class="img-responsive" src="https://s3.amazonaws.com/media.mediapost.com/dam/cropped/2022/09/23/blackadam2_ZTiZ1rP.png" /></p><p>ZOA Energy co-founder Dwayne “The Rock” Johnson is appearing on the beverage brand’s cans in the form of superhero Black Adam in a tie-in with a movie of the same name.</p><p>Scanning a QR code on the limited-edition cans provides a behind-the-scenes look at the upcoming DC Comics and Warner Bros. feature <a href="https://www.youtube.com/watch?v=JaV7mmc9HGw&t=2s">film</a> “Black Adam,” which premieres in theaters  Oct. 21.</p><p>Johnson portrays a former slave in an ancient land called Kahndaq, who wakes up in modern times after being imprisoned for 5,000 years, eventually teaming up with the Justice League to thwart DC Comics villain Sabbac.</p><p>Molson Coors Beverage Co. is hoping the film will drive awareness of ZOA energy drinks, given its investment in ZOA Energy and status as the brand’s distributor.</p><div class="ads_inline_640"><p>advertisement</p><div id="dynamicad_378088_15" ><script> dynamicAd('big_unit'); function dynamicAd(position) { /* this rndId has to be used just like this in the Smart+ call or that ad call blows up :shrug: */ var rndId = parseInt(Math.random() * 1000000).toString(); var smartDiv = document.createElement("div"); smartDiv.id = rndId; var smartTag = document.createElement("script"); $(smartTag).text("sas.call('std', {siteId:100806,pageId:669589,formatId:47606,tagId:" + rndId + "});"); smartDiv.appendChild(smartTag); $('#dynamicad_378088_15').append(smartDiv); } </script></div><p>advertisement</p></div><p>“We’ve got the biggest movie star in the world with one of the biggest movies in the world,” Matt Stallman, senior portfolio manager for Molson Coors’ non-alcohol brands, said in a blog post last week.</p><p>“It’s a huge cultural moment and a chance for us to drive awareness around ZOA and to get people to try it for the first time.”</p><p>In a contest online that runs until Nov. 15, 10 people will win a year’s worth of free movie tickets, a “Black Adam”<i> </i>film poster signed by Johnson, and a year’s supply of ZOA.</p><p>Launched in January 2021, ZOA is the #12 brand in energy drinks and its sales are up nearly 300% year to date, according to IRI multi-outlet and convenience store data cited by Stallman.</p><p>According to research from Clootrack, which monitors consumer opinions expressed on social media, product-review sites and other platforms, taste and flavor are far and away the biggest drivers of consumer adoption of energy drinks.</p><p>In a Clootrack analysis conducted in March through August, males represented 75% of comments regarding energy drinks.</p><p>ZOA had more positive sentiment for its energy boost qualities than its taste, according to Clootrack.</p></div><div id="widget_main" class="col-md-12 widget-waypoint" style="min-height:42px;" data-id="378088"><div class="widget affix" id="widget-378088"><nav class="widget_group"><ul class="widget_tools"><li class="facebook"><a href="#" title="Share on Facebook" onClick="return fbs_click('https://bit.ly/3C6P6C3', 'ZOA Energy\u0027s Dwayne Johnson Becomes \u0027Black Adam\u0027 On Cans In Movie Promo', '378088', '1')"><span class="icon"></span></a></li><li class="linkedin"><a href="#" title="Share on LinkedIn" onClick="return lis_click('https://bit.ly/3C6P6C3', 'ZOA Energy\u0027s Dwayne Johnson Becomes \u0027Black Adam\u0027 On Cans In Movie Promo', '378088', '1')"><span class="icon"></span></a></li></ul></nav></div></div></div><div class="modal fade" id="article_util_modal" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true" data-backdrop="static" data-keyboard="false"><div class="modal-dialog"><div class="modal-content"></div></div></div><div id="tags" class="col-md-11"><a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/beverages/">beverages</a></div><div id="comments-container-378088" class="col-md-11"><div style="col-md-11"><button class="leave-comment" id="leave-comment-378088">Comment</button><div class="loader"><center> Next story loading <img class="loading-image" src="https://s3.amazonaws.com/static.mediapost.com/publications/images/ajax-loader.gif" alt="loading.."></center></div></div><div id="comments-main-378088"><div id="comment-form-378088" style="margin-top:5px;"></div></div></div></div><div class="col-md-4 sidebar"><div class="rule"></div><div class="sidebar_group hidden-sm hidden-xs"><style type="text/css"> .outer_box { border: 1px solid #DFE0E0; 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