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class="mkdf-content"><div class="mkdf-content-inner"><div class="mkdf-container"><div class="mkdf-container-inner clearfix"><div class="mkdf-grid-row mkdf-content-has-sidebar mkdf-grid-large-gutter"><div class="mkdf-page-content-holder mkdf-grid-col-8"><div class="mkdf-blog-holder mkdf-blog-single mkdf-blog-single-standard"><article id="post-8861" class="post-8861 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsorship category-sport category-tech-in-sport"><div class="mkdf-post-content"><div class="mkdf-post-heading"><div class="mkdf-post-image"> <img width="1900" height="798" src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/wp-content/uploads/2020/08/Data.jpg" class="attachment-full size-full wp-post-image" alt="" loading="lazy" data-lazy-srcset="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/wp-content/uploads/2020/08/Data.jpg 1900w, https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-300x126.jpg 300w, https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-1024x430.jpg 1024w, https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-768x323.jpg 768w, https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-1536x645.jpg 1536w, https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-600x252.jpg 600w" sizes="(max-width: 1900px) 100vw, 1900px"/><noscript><img width="1900" height="798" src="https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2020/08/Data.jpg" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2020/08/Data.jpg 1900w, https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-300x126.jpg 300w, https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-1024x430.jpg 1024w, https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-768x323.jpg 768w, https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-1536x645.jpg 1536w, https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2020/08/Data-600x252.jpg 600w" sizes="(max-width: 1900px) 100vw, 1900px"/></noscript></div></div><div class="mkdf-post-text"><div class="mkdf-post-text-inner"><div class="mkdf-post-info-top"><div class="mkdf-post-info-category"> <a href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/category/sponsorship/" rel="category tag">Sponsorship</a>, <a href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/category/sport/" rel="category tag">Sport</a>, <a href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/category/tech-in-sport/" rel="category tag">Tech In Sport</a></div><div itemprop="dateCreated" class="mkdf-post-info-date entry-date published updated"> <a itemprop="url" href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/2020/08/"> 2 months ago </a><meta itemprop="interactionCount" content="UserComments: 0"/></div></div><div class="mkdf-post-text-main"><h2 itemprop="name" class="entry-title mkdf-post-title"> Nielsen Launches ‘Sponsorlab’ Data System</h2><div class="mkdf-post-info-after-title"><div class="mkdf-post-info-author"> <span class="mkdf-post-info-author-text"> by </span> <a itemprop="author" class="mkdf-post-info-author-link" href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/author/joshua-hodson/"> Joshua Hodson </a></div><div class="mkdf-views-holder"> <span class="mkdf-post-info-icon lnr lnr-eye"></span> <span class="mkdf-views">278</span></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><p> <span class="mkdf-dropcaps mkdf-normal" style="color: #f55549"> N</span><br/> ielsen has launched ‘Sponsorlab’ in Australia, a data system that delivers holistic partnership support to the sports industry, leveraging Nielsen’s suite of existing individual data sets.</p><p>Through Sponsorlab, users can control inputs and variables by modelling Nielsen’s individual data sets within the lab, including property health status, consumer category connections, asset bundling, and market level valuations.</p><p>The Sponsorlab product incorporates existing Nielsen products including ‘Sport24’, ‘Sportslink’, ‘Fanlinks’, ‘N-Score’, ‘Social Content Ratings Sport’, and ‘Rights Valuations’.</p><p>Nielsen Sports head of product Pacific, Glenn Channell, said Sponsorlab allows users to understand the true market value of sponsorship rights.</p><p>“Sponsorlab powers up decision making capabilities for industry practitioners, allowing selection, construction, and valuation of sponsorship properties and portfolios,” Channell said.</p><p>“Our data coverage ensures an independent and competitive assessment of the entire landscape for sponsorship trading purposes.</p><p>“Sponsorlab allows for robust assessment across any event, league, team, or venue in the market,” he said.</p><p>Nielsen Sports head of sport Pacific, Scott Gillham, said the platform is constructed not two main phases, ‘Property Selection Scorecard’, and ‘Market Valuation Toolkit’.</p><p>“Nielsen Sports sits on a vast array of existing Nielsen datasets currently used and trusted across our client base,” Gillham said.</p><p>“Whilst all serve an individual purpose, making them talk to one another has been a key priority for the business.</p><p>“Sponsorlab delivers against this priority, moving towards a singular, efficient and independent sponsorship decision making tool for clients,” he said.</p><p>In the Property Selection Scorecard phase, users can identify and benchmark best fit properties in market, delivering adaptable, indexed market metrics against desired brand objectives.</p><p>In the Market Valuation Toolkit phase, users can build asset offerings, predict asset values, and apply market relative benchmarks for sponsorship negotiations and decision making.</p></div></div></div></div></div></div></div><div class="mkdf-post-info-bottom clearfix"><div class="mkdf-post-info-bottom-left"><div class="mkdf-blog-share"><div class="mkdf-social-share-holder mkdf-list"><ul><li class="mkdf-facebook-share"> <a itemprop="url" class="mkdf-share-link" href="#" 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data-ignore-sticky-posts="1" data-orderby="date" data-posts-per-page="4" data-order="DESC" data-sort="latest" data-paged="1" data-max-num-pages="501" data-next-page="2" data-title-tag="h5" data-image-size="custom" data-custom-image-width="80px" data-custom-image-height="80px" data-display-categories="no" data-display-excerpt="no" data-display-date="yes" data-date-format="difference" data-display-author="no" data-display-comments-count="no" data-display-views="no" data-display-share="no" data-display-hot-trending-icons="no" data-layout="mkdf_layout2"><div class="mkdf-news-list-inner-holder" data-number-of-items="1"><div class="mkdf-news-item mkdf-layout2-item mkdf-layout2-proportions-custom"><div class="mkdf-news-item-inner"><div class="mkdf-news-item-image-holder"><div class="mkdf-news-item-image-holder-inner"><div class="mkdf-post-image"> <a itemprop="url" href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/super-netball-players-to-see-almost-full-salary/" title="Super Netball Players To See Almost Full Salary"> <img src="https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2020/05/super-netball-august-1-80x80.jpg" alt="" width="80" height="80"/> </a></div><div class="mkdf-news-image-info-holder"></div><div class="mkdf-news-image-bottom-info-holder"></div></div></div><div class="mkdf-ni-content"><div class="mkdf-ni-info mkdf-ni-info-top"><div itemprop="dateCreated" class="mkdf-post-info-date entry-date published updated"> <a itemprop="url" href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/2020/09/"> 11 hours ago </a><meta itemprop="interactionCount" content="UserComments: 0"/></div></div><h5 itemprop="name" class="entry-title mkdf-post-title"> <a itemprop="url" href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/super-netball-players-to-see-almost-full-salary/" title="Super Netball Players To See Almost Full Salary"> Super Netball Players To See Almost Full Salary </a></h5></div></div></div><div class="mkdf-news-item mkdf-layout2-item mkdf-layout2-proportions-custom"><div class="mkdf-news-item-inner"><div class="mkdf-news-item-image-holder"><div class="mkdf-news-item-image-holder-inner"><div class="mkdf-post-image"> <a itemprop="url" href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/prism-managing-director-says-brands-will-be-more-cautious-with-sponsorship-spend/" title="Prism Managing Director Says Brands Will Be More Cautious With Sponsorship Spend"> <img src="https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2018/12/cheering-crowd-event-17598-80x80.jpg" alt="" width="80" height="80"/> </a></div><div class="mkdf-news-image-info-holder"></div><div class="mkdf-news-image-bottom-info-holder"></div></div></div><div class="mkdf-ni-content"><div class="mkdf-ni-info mkdf-ni-info-top"><div itemprop="dateCreated" class="mkdf-post-info-date entry-date 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href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/telstra-secures-nrlw-naming-rights/" title="Telstra Secures NRLW Naming Rights"> Telstra Secures NRLW Naming Rights </a></h5></div></div></div><div class="mkdf-news-item mkdf-layout2-item mkdf-layout2-proportions-custom"><div class="mkdf-news-item-inner"><div class="mkdf-news-item-image-holder"><div class="mkdf-news-item-image-holder-inner"><div class="mkdf-post-image"> <a itemprop="url" href="https://web.archive.org/web/20200923183306/https://ministryofsport.com.au/qantas-calls-it-quits-on-rugby-australia-after-30-years/" title="Qantas Calls It Quits On Rugby Australia After 30 Years"> <img src="https://web.archive.org/web/20200923183306im_/https://ministryofsport.com.au/wp-content/uploads/2018/06/australia-rugby-championship-wallabies_3788122-80x80.jpg" alt="" width="80" height="80"/> </a></div><div class="mkdf-news-image-info-holder"></div><div 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class="mkdf-widget-title">Twitter</h4></div><ul class="mkdf-twitter-widget mkdf-twitter-standard"><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> Read more to find out how much the Super Netball players will receive in the new pay deal. <a target="_blank" href="https://web.archive.org/web/20200923183306/https://t.co/BwhZDAvGuy">https://t.co/BwhZDAvGuy</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20200923183306/https://twitter.com/ministryofsport/statuses/1308651693349822464"> 11 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20200923183306/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> Read to find out what Prism managing director, Shannan Quinn believes the sports sponsorship market will look like… <a target="_blank" href="https://web.archive.org/web/20200923183306/https://t.co/hPTLDgTOVK">https://t.co/hPTLDgTOVK</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20200923183306/https://twitter.com/ministryofsport/statuses/1308635520583434240"> 13 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20200923183306/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> Click to find out where and when to watch the NRLW 2020. <a target="_blank" href="https://web.archive.org/web/20200923183306/https://t.co/WCbmPs3IGG">https://t.co/WCbmPs3IGG</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20200923183306/https://twitter.com/ministryofsport/statuses/1308605355547451392"> 15 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20200923183306/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> Rugby Australia is now searching for both a Principal Sponsor and TV Broadcast Rights Partner for 2021.<a target="_blank" href="https://web.archive.org/web/20200923183306/https://t.co/SylXhqxvwW">https://t.co/SylXhqxvwW</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20200923183306/https://twitter.com/ministryofsport/statuses/1308581806858330112"> 16 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20200923183306/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li></ul></div></aside></div></div><div class="mkdf-related-posts-holder clearfix"><div class="mkdf-related-posts-holder-inner"><div class="mkdf-related-posts-title"><h4>Related 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