Don’t End the Year by Alienating Customers with Emails

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Email remains the killer app, a cornerstone of communication and a powerful driver of engagement, overuse can have the boomerang—alienating customers, damaging trust, and ultimately, driving them away." /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Don’t End the Year by Alienating Customers with Emails" /> <meta property="og:description" content="Especially as the year ends, marketers face a heightened challenge: maintaining customer engagement without crossing the line into annoyance. Email remains the killer app, a cornerstone of communication and a powerful driver of engagement, overuse can have the boomerang—alienating customers, damaging trust, and ultimately, driving them away." /> <meta property="og:url" content="https://martechseries.com/mts-insights/guest-authors/dont-end-the-year-by-alienating-customers-pummeling-them-with-emails/" /> <meta property="og:site_name" content="MarTech Series" /> <meta property="article:publisher" content="https://www.facebook.com/martechseries/" /> <meta property="article:published_time" content="2024-12-18T11:35:31+00:00" /> <meta property="og:image" content="https://martechseries.com/wp-content/uploads/2024/12/Pini-Yakuel-martech-alienating.jpg" /> <meta property="og:image:width" content="2300" /> <meta property="og:image:height" content="1300" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Pini Yakuel" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@MarTechSeries" /> <meta name="twitter:site" content="@MarTechSeries" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Pini Yakuel" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="5 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://martechseries.com/mts-insights/guest-authors/dont-end-the-year-by-alienating-customers-pummeling-them-with-emails/","url":"https://martechseries.com/mts-insights/guest-authors/dont-end-the-year-by-alienating-customers-pummeling-them-with-emails/","name":"Don’t End the Year by Alienating Customers with Emails","isPartOf":{"@id":"https://demo.martechseries.com/#website"},"primaryImageOfPage":{"@id":"https://martechseries.com/mts-insights/guest-authors/dont-end-the-year-by-alienating-customers-pummeling-them-with-emails/#primaryimage"},"image":{"@id":"https://martechseries.com/mts-insights/guest-authors/dont-end-the-year-by-alienating-customers-pummeling-them-with-emails/#primaryimage"},"thumbnailUrl":"https://martechseries.com/wp-content/uploads/2024/12/Pini-Yakuel-martech-alienating.jpg","datePublished":"2024-12-18T11:35:31+00:00","author":{"@id":"https://demo.martechseries.com/#/schema/person/d476780154538e8a1b326108b0d5e934"},"description":"Especially as the year ends, marketers face a heightened challenge: maintaining customer engagement without crossing the line into annoyance. 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#000000; } ::selection { } p::selection { } h1{font-size: 48px;} h2{font-size: 36px;} h3{font-size: 24px;} h4{font-size: 18px;} h5{font-size: 14px;} h1, h2, h3, h4, h5, h6 { font-family: 'Roboto', sans-serif; font-weight: 500; -webkit-font-smoothing: antialiased; -webkit-text-shadow: rgba(0,0,0,.01) 0 0 1px; text-shadow: rgba(0,0,0,.01) 0 0 1px; } h1::selection, h2::selection, h3::selection, h4::selection, h5::selection, h6::selection { } .form-control { color: #000000; } section { display: block; position: relative; box-sizing: border-box; } .clear { clear: both; } .clearfix::before, .clearfix::after { content: ""; display: table; } .clearfix::after { clear: both; } .clearfix { zoom: 1; } .float_left { float: left; } .float_right { float: right; } .trans_200 { -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .trans_300 { -webkit-transition: all 300ms ease; -moz-transition: all 300ms ease; -ms-transition: all 300ms ease; -o-transition: all 300ms ease; transition: all 300ms ease; } .trans_400 { -webkit-transition: all 400ms ease; -moz-transition: all 400ms ease; -ms-transition: all 400ms ease; -o-transition: all 400ms ease; transition: all 400ms ease; } .trans_500 { -webkit-transition: all 500ms ease; -moz-transition: all 500ms ease; -ms-transition: all 500ms ease; -o-transition: all 500ms ease; transition: all 500ms ease; } .fill_height { height: 100%; } .super_container { width: 100%; z-index: 9999; } .prlx_parent { overflow: hidden; } .prlx { height: 130% !important; } .nopadding { padding: 0px !important; } .button { display: inline-block; background: #fc0b0b; border-radius: 5px; height: 48px; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .button a { display: block; font-size: 18px; font-weight: 400; line-height: 48px; color: #FFFFFF; padding-left: 35px; padding-right: 35px; } .button:hover { opacity: 0.8; } /********************************* 3. Header *********************************/ .header { width: 100%; clear: both; z-index: 9999; background-color: #fff; } /********************************* 3.1 Top Bar *********************************/ .top_bar { width: 100%; height: 56px; background: #fafafa; border-bottom: solid 1px rgba(0,0,0,0.05); z-index: 2; } .header.scrolled .top_bar { display: none; } .top_bar_contact { display: inline-block; } .top_bar_contact_item { font-size: 16px; font-weight: 300; line-height: 56px; margin-right: 40px; } .top_bar_contact_item:not(:first-child) { margin-right: 0px; } .top_bar_contact_item a { font-size: 14px; font-weight: 300; line-height: 56px; color: #000; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .top_bar_contact_item a:hover { color: #000000; } .top_bar_contact_item:last-child { margin-right: 0px; } .top_bar_icon { display: inline-block; margin-right: 14px; -webkit-transform: translateY(-2px); -moz-transform: translateY(-2px); -ms-transform: translateY(-2px); -o-transform: translateY(-2px); transform: translateY(-2px); } .top_bar_menu { display: inline-block; } .top_bar_dropdown li { padding-left: 13px; padding-right: 13px; } .standard_dropdown li { display: inline-block; position: relative; height: 50px; margin-left: 0px; } .standard_dropdown li li { display: block; width: 100%; margin-left: 0px; } .standard_dropdown li li a { display: block; width: 100%; border-bottom: solid 1px #f2f2f2; font-size: 16px; } .standard_dropdown li:last-child a { border-bottom: none; } .standard_dropdown li.hassubs > a i { display: inline-block; margin-left: 5px; } .standard_dropdown li.right-arrow > a i { margin-left: 180px; } .standard_dropdown li a { display: block; position: relative; font-size: 16px; font-weight: 300; color: #000000; line-height: 56px; white-space: nowrap; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .standard_dropdown li a:hover { color: #fc0b0b; } .hover-bcackground li:hover{ background-color: #fc0b0b; color: #ffffff; } .standard_dropdown li a i { display: none; -webkit-transform: translateY(-1px); -moz-transform: translateY(-1px); -ms-transform: translateY(-1px); -o-transform: translateY(-1px); transform: translateY(-1px); font-size: 12px; } .standard_dropdown li ul { display: block; position: absolute; top: 120%; left: 0; width: auto; visibility: hidden; opacity: 0; background: #eff1f3; box-shadow: 0px 10px 25px rgba(0,0,0,0.1); -webkit-transition: opacity 0.3s ease; -moz-transition: opacity 0.3s ease; -ms-transition: opacity 0.3s ease; -o-transition: opacity 0.3s ease; transition: all 0.3s ease; z-index: 1; } .standard_dropdown li:hover > ul { top: 100%; visibility: visible; opacity: 1; } .standard_dropdown ul ul { left: 100%; top: 0 !important; } .top_bar_user { display: inline-block; margin-left: 35px; } .user_icon { display: inline-block; margin-right: 7px; -webkit-transform: translateY(-2px); -moz-transform: translateY(-2px); -ms-transform: translateY(-2px); -o-transform: translateY(-2px); transform: translateY(-2px); width: 15px; } .user_icon img { width: 100%; } .top_bar_user div { display: inline-block; } .top_bar_user div:nth-child(2) { margin-right: 21px; } .top_bar_user div:nth-child(2)::after { display: block; position: absolute; top: 50%; -webkit-transform: translateY(-50%); -moz-transform: translateY(-50%); -ms-transform: translateY(-50%); -o-transform: translateY(-50%); transform: translateY(-50%); right: -13px; width: 1px; height: 17px; background: rgba(0,0,0,0.1); content: ''; } .top_bar_user a { font-size: 16px; font-weight: 300; line-height: 56px; color: #000; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .top_bar_user a:hover { color: #8a8a8a; } /********************************* 3.2 Header Main *********************************/ .header_main { z-index: 1; } .header.scrolled .header_main { display: none; } .header_main_item { top: 50%; -webkit-transform: translateY(-50%); -moz-transform: translateY(-50%); -ms-transform: translateY(-50%); -o-transform: translateY(-50%); transform: translateY(-50%); } .logo_container { height: 80px; } .logo { top: 50%; -webkit-transform: translateY(-50%); -moz-transform: translateY(-50%); -ms-transform: translateY(-50%); -o-transform: translateY(-50%); transform: translateY(-50%); } .logo a { font-size: 36px; font-weight: 500; color: #0e8ce4; } .header_search { height: 70px; } .header_search_content { top: 50%; -webkit-transform: translateY(-50%); -moz-transform: translateY(-50%); -ms-transform: translateY(-50%); -o-transform: translateY(-50%); transform: translateY(-50%); } .header_search_form_container { width: 64%; height: 50px; border: solid 1px #e5e5e5; border-radius: 5px; } .header_search_form { width: 100%; height: 100%; } .header_search_input { display: block; position: relative; width: calc((100% - 50px) * 0.601); height: 100%; line-height: 50px; border: none !important; outline: none !important; padding-left: 26px; color: #7f7f7f; float: left; } .header_search_input::-webkit-input-placeholder { font-size: 16px !important; font-weight: 300; line-height: 50px; color: #a3a3a3 !important; } .header_search_input:-moz-placeholder /* older Firefox*/ { font-size: 16px !important; font-weight: 300; line-height: 50px; color: #a3a3a3 !important; } .header_search_input::-moz-placeholder /* Firefox 19+ */ { font-size: 16px !important; font-weight: 300; line-height: 50px; color: #a3a3a3 !important; } .header_search_input:-ms-input-placeholder { font-size: 16px !important; font-weight: 300; line-height: 50px; color: #a3a3a3 !important; } .header_search_input::input-placeholder { font-size: 16px !important; font-weight: 300; line-height: 50px; color: #a3a3a3 !important; } .custom_dropdown { width: calc((100% - 50px) * 0.399); height: 50px; float: left; padding-left: 26px; } .custom_dropdown::before { display: block; position: absolute; top: 50%; -webkit-transform: translateY(-50%); -moz-transform: translateY(-50%); -ms-transform: translateY(-50%); -o-transform: translateY(-50%); transform: translateY(-50%); left: 0; width: 1px; height: 28px; background: #e5e5e5; content: ''; } .custom_dropdown_list i { display: inline-block; color: #000000; font-size: 12px; margin-left: 3px; -webkit-transform: translateY(-1px); -moz-transform: translateY(-1px); -ms-transform: translateY(-1px); -o-transform: translateY(-1px); transform: translateY(-1px); } .custom_dropdown_placeholder { display: inline-block; font-size: 16px; font-weight: 300; color: #a3a3a3; line-height: 48px; cursor: pointer; } .custom_dropdown_placeholder i { } .custom_list { text-align: left; position: absolute; padding: 0; top: 75px; left: -15px; visibility: hidden; opacity: 0; box-shadow: 0 0 25px rgba(63, 78, 100, 0.15); -webkit-transition: opacity 0.2s ease; -moz-transition: opacity 0.2s ease; -ms-transition: opacity 0.2s ease; -o-transition: opacity 0.2s ease; transition: all 0.2s ease; } .custom_list.active { visibility: visible; opacity: 1; top: 50px; box-shadow: 0 0 25px rgba(63, 78, 100, 0.15); -webkit-transition: opacity 0.3s ease; -moz-transition: opacity 0.3s ease; -ms-transition: opacity 0.3s ease; -o-transition: opacity 0.3s ease; transition: all 0.3s ease; } .custom_list li { height: 35px; padding-left: 15px; padding-right: 15px; background: #FFFFFF; } .custom_list li a { display: block; color: #a3a3a3; line-height: 35px; border-bottom: solid 1px #ededed; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .custom_list li a:hover { color: #0e8ce4; } select { display: inline; border: 0; width: auto; margin-left: 10px; outline: none; -webkit-appearance: none; -moz-appearance: none; border-bottom: 2px solid #555; color: #7b00ff; -webkit-transition: all .4s ease-in-out; transition: all .4s ease-in-out; } select:hover { cursor: pointer; } select option { border: 0; border-bottom: 1px solid #555; padding: 10px; -webkit-appearance: none; -moz-appearance: none; } .header_search_button { position: absolute; top: 0; right: 0; width: 50px; height: 100%; background: #fc0b0b; border: none; outline: none; cursor: pointer; border-top-right-radius: 5px; border-bottom-right-radius: 5px; } .wishlist_cart { height: 90px; } .wishlist { margin-right: 30px; } .wishlist_icon img { width: 100%; } .wishlist_content { margin-left: 14px; } .wishlist_text a { font-size: 18px; font-weight: 400; color: #000000; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .wishlist_text a:hover { color: #0e8ce4; } .wishlist_count { margin-top: -2px; color: #a3a3a3; font-size: 14px; } .cart_count { position: absolute; bottom: -1px; right: -14px; width: 23px; height: 23px; background: #0e8ce4; border-radius: 50%; text-align: center; } .cart_count span { display: block; line-height: 23px; font-size: 12px; color: #FFFFFF; -webkit-transform: translateY(1px); -moz-transform: translateY(1px); -ms-transform: translateY(1px); -o-transform: translateY(1px); transform: translateY(1px); } .cart_icon img { width: 100%; } .cart_content { margin-left: 28px; } .cart_text a { font-size: 18px; font-weight: 400; color: #000000; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .cart_text a:hover { color: #0e8ce4; } .cart_price { font-size: 14px; color: #a3a3a3; margin-top: -2px; } /********************************* 3.3 Main Navigation *********************************/ .main_nav { width: 100%; border-top: solid 1px #f2f2f2; box-shadow: 0px 5px 20px rgba(0,0,0,0.1); background: #FFFFFF; } .header.scrolled .main_nav { position: fixed; top: 0; left: 0; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .main_nav_content { width: 100%; height: 60px; } .cat_menu_container { width: 293px; height: 100%; background: #0e8ce4; padding-left: 35px; cursor: pointer; z-index: 1; } .cat_menu_title { height: 100%; } .cat_burger { width: 18px; height: 14px; } .cat_burger span { display: block; position: absolute; left: 0; width: 100%; height: 2px; background: #FFFFFF; } .cat_burger span:nth-child(2) { top: 6px; } .cat_burger span:nth-child(3) { top: 12px; } .cat_menu_text { font-size: 18px; font-weight: 400; color: #FFFFFF; text-transform: uppercase; margin-left: 20px; } .cat_menu_container ul { display: block; position: absolute; top: 100%; left: 0; /*visibility: hidden; opacity: 0;*/ min-width: 100%; background: #FFFFFF; box-shadow: 0px 10px 25px rgba(0,0,0,0.1); -webkit-transition: opacity 0.3s ease; -moz-transition: opacity 0.3s ease; -ms-transition: opacity 0.3s ease; -o-transition: opacity 0.3s ease; transition: all 0.3s ease; } .cat_menu_container > ul { padding-top: 13px; } .cat_menu_container:hover .cat_menu { visibility: visible; opacity: 1; } .cat_menu li { display: block; position: relative; width: auto; height: 46px; border-bottom: solid 1px #f2f2f2; padding-left: 35px; padding-right: 30px; white-space: nowrap; } .cat_menu li.hassubs > a i { display: block; } .cat_menu li a { display: block; position: relative; font-size: 16px; font-weight: 300; color: #000000; line-height: 46px; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .cat_menu li a:hover { color: #0e8ce4; } .cat_menu li a i { display: none; position: absolute; top: 50%; -webkit-transform: translateY(-50%); -moz-transform: translateY(-50%); -ms-transform: translateY(-50%); -o-transform: translateY(-50%); transform: translateY(-50%); right: 0; font-size: 12px; } .cat_menu li ul { display: block; position: absolute; top: 35px; left: 100%; visibility: hidden; opacity: 0; width: 100%; background: #FFFFFF; box-shadow: 0px 10px 25px rgba(0,0,0,0.1); } .cat_menu li:hover > ul { top: 0; visibility: visible; opacity: 1; } .main_nav_dropdown li { margin-right: 25px; } .main_nav_dropdown li:last-child { margin-right: 0px; } .main_nav_dropdown li a { font-size: 16px; font-weight: 500; color: #fd4141; line-height: 60px; } .main_nav_dropdown li ul li a { color: #000000; } .main_nav_dropdown li ul li a:hover { color: #ffffff; } .main_nav_dropdown li li { padding-left: 15px; padding-right: 15px; margin-right: 0px; } .menu_trigger_container { display: none; width: auto; height: 100%; padding-right: 25px; padding-left: 25px; cursor: pointer; } .menu_trigger { height: 100%; } .menu_burger_inner { display: inline-block; } .menu_trigger_text { display: inline-block; font-size: 18px; font-weight: 400; color: #FFFFFF; text-transform: uppercase; margin-right: 16px; } /********************************* 3.4 Page Menu *********************************/ .page_menu { margin-top: 15px; -webkit-transition: all 500ms ease; -moz-transition: all 500ms ease; -ms-transition: all 500ms ease; -o-transition: all 500ms ease; transition: all 500ms ease; } .page_menu_content { height: 0px; background: #eff1f3; padding-left: 15px; padding-right: 15px; overflow: hidden; } .page_menu_search { display: none; width: 100%; margin-top: 30px; margin-bottom: 30px; } .page_menu_search_input { width: 100%; height: 40px; background: #FFFFFF; border: none; outline: none; padding-left: 25px; } .page_menu_item { display: block; position: relative; border-bottom: solid 1px rgba(255,255,255,0.1); vertical-align: middle; } .page_menu_item > a { display: block; color: #000000; font-weight: 500; height: 50px; line-height: 50px; font-size: 14px; text-transform: uppercase; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .page_menu_item > a:hover { color: #fd3535; } .page_menu_item a i { display: none; margin-left: 8px; } .page_menu_item.has-children > a > i { display: inline-block; } .page_menu_selection { margin: 0; width: 100%; height: 0px; overflow: hidden; z-index: 1; } .page_menu_selection li { padding-left: 10px; padding-right: 10px; line-height: 50px; } .page_menu_selection li a { display: block; color: #FFFFFF; border-bottom: solid 1px rgba(255,255,255,0.1); font-size: 14px; text-transform: uppercase; -webkit-transition: opacity 0.3s ease; -moz-transition: opacity 0.3s ease; -ms-transition: opacity 0.3s ease; -o-transition: opacity 0.3s ease; transition: all 0.3s ease; } .page_menu_selection li a:hover { color: #b5aec4; } .page_menu_selection li:last-child a { border-bottom: none; } .menu_contact_item { display: inline-block; font-size: 12px; font-weight: 300; line-height: 56px; margin-right: 40px; color: #000000; } .menu_contact_item:not(:first-child) { margin-right: 0px; } .menu_contact_item a { font-size: 12px; font-weight: 300; line-height: 56px; color: #000000; -webkit-transition: all 200ms ease; -moz-transition: all 200ms ease; -ms-transition: all 200ms ease; -o-transition: all 200ms ease; transition: all 200ms ease; } .menu_contact_item a:hover { color: #fc0b0b; } .menu_contact_item:last-child { margin-right: 0px; } .menu_contact_icon { display: inline-block; margin-right: 14px; -webkit-transform: translateY(-2px); -moz-transform: translateY(-2px); -ms-transform: translateY(-2px); -o-transform: translateY(-2px); transform: translateY(-2px); } /********************************* 3.4 Responsive *********************************/ @media (min-width: 1200px){ .container { max-width: 1300px !important; } } /* @media only screen and (max-width: 1199px) { .main_nav_dropdown li { margin-right: 30px; } .main_nav_dropdown li a { font-size: 16px; } } */ @media only screen and (max-width: 767px) { .header_search { display: none; } .page_menu_search { display: block; } .main_nav { margin-top: 0px; } } @media only screen and (max-width: 1210px) { .header_search { height: 50px; } .custom_dropdown { text-align: left; } .main_nav { margin-top: 56px; } .main_nav_menu { display: none; } .logo_container, .wishlist_cart { height: 125px; } .main_nav_content { background: #fd3535; } .menu_trigger_container { display: block; } .top_bar { height: 40px; } .top_bar_contact_item { font-size: 14px; margin-right: 20px; line-height: 40px; } .top_bar_contact_item a { font-size: 14px; line-height: 40px; } .top_bar_icon { margin-right: 4px; } .top_bar_icon img { width: 70%; } .top_bar_menu { display: none; } .top_bar_user a { font-size: 12px; line-height: 40px; } .user_icon { -webkit-transform: translateY(-1px); -moz-transform: translateY(-1px); -ms-transform: translateY(-1px); -o-transform: translateY(-1px); transform: translateY(-1px); width: 12px; } } @media only screen and (min-width: 575px) and (max-width: 1210px){ } @media only screen and (max-width: 575px) { h2{font-size: 24px;} p{font-size: 13px;} .top_bar { display: none; } .logo_container, .wishlist_cart { height: 72px; } .logo a { font-size: 24px; } .cat_burger { width: 22px; height: 12px; } .cat_burger span:nth-child(2) { top: 5px; } .cat_burger span:nth-child(3) { top: 10px; } .menu_trigger_text { font-size: 13px; margin-right: 10px; } .wishlist { margin-right: 23px; } .wishlist_content { margin-left: 6px; } .wishlist_text { display: none; } .cart_text { display: none; } .wishlist_text a, .cart_text a { font-size: 14px; } .wishlist_count, .cart_price { font-size: 12px; } .wishlist_icon { width: 20px; } .cart_content { margin-left: 18px; } .cart_icon { width: 17px; } .cart_count { width: 21px; height: 21px; } .cart_count span { line-height: 21px; } .top_bar_user { margin-left: 0px; } .header_search { display: none; } .main_nav { width: calc(100% + 30px); margin-left: -15px; margin-right: -15px; margin-top: 0px; } .main_nav_content { height: 45px; } .menu_trigger_container { padding-right: 15px; } .page_menu_item > a { font-size: 12px; } .page_menu_selection li a { font-size: 13px; color: #000; } .button { height: 32px; } .button a { font-size: 12px; line-height: 32px; padding-left: 25px; padding-right: 25px; } } @media only screen and (max-width: 575px) { .text-right{ text-align: right !important; display: none; } } @media only screen and (max-width: 575px){ .wishlist { margin: 23px; } } .aboutitechbtn { border: 1px solid #fc0b0b; background: white; margin-top: 16px; color: #fc0b0b; padding: 7px; } .aboutitechbtn:hover{ color: #fff !important; background: #fc0b0b !important; } .aboutitechbtn2 { border: 1px solid #fc0b0b; background: white; color: #fc0b0b; padding: 8px; margin-top: 3px; } .aboutitechbtn2:hover{ color: #fff 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data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <div class="elementor-author-box__avatar"> <img src="https://martechseries.com/wp-content/uploads/2025/02/Pini_Yakuel_pic-1-150x150.jpg" alt="Picture of Pini Yakuel" loading="lazy"> </div> <div class="elementor-author-box__text"> <div > <h3 class="elementor-author-box__name"> Pini Yakuel </h3> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff253a9" data-id="ff253a9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a70e35c elementor-author-box--link-yes elementor-widget elementor-widget-author-box" data-id="a70e35c" data-element_type="widget" data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <div class="elementor-author-box__text"> <a class="elementor-author-box__button elementor-button elementor-size-xs" href="https://martechseries.com/author/piniyakuel/"> December 18, 2024 </a> </div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-c8ece12 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="c8ece12" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <img loading="lazy" width="696" height="394" src="https://martechseries.com/wp-content/uploads/2024/12/Pini-Yakuel-martech-alienating-1024x579.jpg" class="attachment-large size-large wp-image-370978" alt="" srcset="https://martechseries.com/wp-content/uploads/2024/12/Pini-Yakuel-martech-alienating-1024x579.jpg 1024w, https://martechseries.com/wp-content/uploads/2024/12/Pini-Yakuel-martech-alienating-300x170.jpg 300w, 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data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="#" id="btn-color"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="icon icon-share-1"></i> </span> <span class="elementor-button-text">Share</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c8f450d" data-id="c8f450d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-782730a e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="782730a" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-7911085" target="_blank"> <span class="elementor-screen-only">Facebook</span> <i class="fab fa-facebook"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-5f163d1" target="_blank"> <span class="elementor-screen-only">Twitter</span> <i class="fab fa-twitter"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-7e80eab" target="_blank"> <span class="elementor-screen-only">Linkedin</span> <i class="fab fa-linkedin"></i> </a> </span> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-984a205 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="984a205" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-91bbace quid-img elementor-widget elementor-widget-theme-post-content" data-id="91bbace" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>Especially as the year ends, marketers face a heightened challenge: maintaining customer engagement without crossing the line into annoyance. Email remains the killer app, a cornerstone of communication and a powerful driver of engagement, overuse can have the boomerang—alienating customers, damaging trust, and ultimately, driving them away.</p> <p>Our proprietary Optimove Insights consumer research gives critical insights into how marketers can balance frequency, personalization, and relevance to avoid email fatigue while maximizing campaign effectiveness. Based on a forthcoming survey of 329 U.S. consumers, the findings reveal key trends and strategies for marketers as they prepare for 2025. Our 2024 report can be accessed <a href="https://www.optimove.com/resources/downloads/optimove-research-consumer-marketing-fatigue" target="_blank" rel="noopener">here</a>.</p> <h2><strong>Pummeling: When Emails Do More Harm Than Good</strong></h2> <p>Our research reveals that email remains the preferred marketing channel for 59% of respondents, far outpacing social media at 18%. Additionally, 48% of consumers notice email more than any other channel while shopping online. However, this reliance on email comes with a caveat: sending too many irrelevant messages is a surefire way to push customers away.</p> <ul> <li><strong>37% of respondents</strong> cite email as the most annoying channel when inundated with messages.</li> <li><strong>57% have switched to a competitor</strong> because they felt overwhelmed by a brand’s email marketing.</li> <li><strong>70% have unsubscribed</strong> from at least three brands in the past three months, with more than one-third unsubscribing from six or more.</li> </ul> <p>While email’s potential is immense, brands that rely on high-volume, impersonal campaigns risk losing customer loyalty and eroding their reputation.</p> <h2><strong>The Answer: Relevance Over Volume</strong></h2> <p>Our insights emphasize that success in email marketing is not just about frequency but relevance. Personalization has become a critical expectation:</p> <ul> <li><strong>75% of respondents</strong> consider personalization important. This is up from 54% when we queried consumers last year.</li> <li><strong>81% are more likely to open emails</strong> tailored to their interests, beyond a generic name inclusion.</li> </ul> <p>To meet these expectations, brands must use data and AI to go beyond surface-level personalization, offering content, offers, and timing that align with individual customer preferences.</p> <h2><strong>Timing Is Everything</strong></h2> <p>Sixty percent (60%) of consumers report receiving poorly timed emails, diminishing their engagement and relevance. Whether it’s a midweek promotional teaser or a post-purchase loyalty reminder, understanding when customers are most receptive is vital.</p> <p>AI-powered platforms can analyze customer behavior to determine optimal send times, ensuring emails arrive when they’re most likely to be read and acted upon. For example, brands could use predictive analytics to understand when loyal customers are most active and deliver tailored messages during those windows.</p> <h2><strong>The Position-less Marketer: The Key to Seamless Execution</strong></h2> <p>In this era defined by AI and data-driven strategies, the <a href="https://www.optimove.com/blog/the-rise-of-the-position-less-marketer-ultimate-faq-guide" target="_blank" rel="noopener">Position-less Marketer</a> emerges as the linchpin of effective campaigns. No longer confined to traditional marketing silos, today’s versatile professional harnesses tools like AI and CRM platforms to manage and execute multiple functions—from data analysis to real-time messaging and personalization.</p> <p>The Position-less Marketer uses technology to align customer preferences with strategic goals, ensuring that every email is timely, relevant, and impactful. This adaptability makes a powerhouse in navigating the complex demands of connecting with relevancy to each customer.</p> <h2><strong>Give Customers the Control: Start with the Customer</strong></h2> <p>There are three keys to interacting with customers. 1. Listen. 2. Listen. 3 Listen.<br /> Customers want more autonomy over their interactions with brands. An overwhelming <strong>90% of respondents</strong> want to customize the frequency, content, and timing of marketing emails. Brands that provide this level of control can build trust and strengthen customer relationships. And the only way for brands to do that is to listen to the consumer, so they are in control.</p> <p>For loyal customers, this flexibility drives measurable results for brands: <strong>84% are more likely to make repeat purchases</strong> after receiving reminders or deals from brands they trust.</p> <p><strong><em>Marketing Technology News: <a href="https://martechseries.com/mts-insights/interviews/martech-interview-with-zoe-lu-svp-smb-pacvue/" target="_blank" rel="noopener">MarTech Interview with Zoe Lu, SVP, SMB @ Pacvue</a></em></strong></p> <h2><strong>Best Practices for Marketers</strong></h2> <p>To maintain customer trust and engagement while driving meaningful results, marketers should embrace these strategies:</p> <p><strong>1. Manage Frequency and Volume with Data</strong>:</p> <ul> <li style="list-style-type: none;"> <ul> <li>Use analytics to monitor open rates, clicks, and spam complaints.</li> <li>Gradually adjust email frequency to avoid overwhelming customers or triggering unsubscribes.</li> </ul> </li> </ul> <p><strong>2. Prioritize Personalization</strong>:</p> <ul> <li style="list-style-type: none;"> <ul> <li>Go beyond basic tactics—use predictive modeling to suggest next-best actions.</li> <li>Employ dynamic content to create emails that reflect individual preferences and behaviors.</li> </ul> </li> </ul> <p><strong>3. Empower Customers</strong>:</p> <ul> <li style="list-style-type: none;"> <ul> <li>Create preference centers where customers can select the type and frequency of emails they receive.</li> <li>Offer options like pausing emails during busy seasons or opting into specific types of content.</li> </ul> </li> </ul> <p><strong>4. Foster Loyalty with Proactive Campaigns</strong>:</p> <ul> <li style="list-style-type: none;"> <ul> <li>Use segmentation to identify VIP customers and reward them with personalized offers.</li> <li>Automate replenishment reminders and milestone-triggered campaigns to keep customers engaged.</li> </ul> </li> </ul> <p><strong>5. Test and Refine Continuously</strong>:</p> <ul> <li style="list-style-type: none;"> <ul> <li>Perform A/B/n testing on subject lines, timing, and content to optimize performance.</li> <li>Use real-time analytics to adjust campaigns based on evolving customer behaviors.</li> </ul> </li> </ul> <h2><strong>Optimize Customer Lifetime Value</strong></h2> <p>Consumers have responded with a clear mandate for marketers: prioritize meaningful connections over relentless messaging. By leveraging advanced CRM-integrated email platforms, brands can craft campaigns that are personalized, relevant, and timely.</p> <p>Every email should serve as a touchpoint that strengthens the relationship between brand and customer. Instead of inundating inboxes with offers, focus on delivering value—whether that’s through tailored recommendations, well-timed promotions, or personalized loyalty rewards.</p> <p>As the year winds down, resist the urge to bombard customers with emails in a last-minute dash for revenue. Instead, invest in building trust and loyalty that will carry your brand into 2025 and beyond.</p> <p>To do so, marketers do need to empower themselves with the latest technology as powerful co-workers and be position-less. In the end it adds up to meaningful engagement—not more emails—will be the optimize customer lifetime value.</p> <p><strong><em>Marketing Technology News: <a href="https://martechseries.com/mts-insights/guest-authors/the-future-of-loyalty-and-mass-marketing-in-the-age-of-ai/" target="_blank" rel="noopener">The future of loyalty and ‘mass marketing’ in the age of AI</a></em></strong></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-93316b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="93316b7" data-element_type="section" data-settings="{"_ha_eqh_enable":false}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f06863" data-id="6f06863" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-a849d3b elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="a849d3b" data-element_type="widget" data-settings="{"classic_columns":"1","classic_row_gap":{"unit":"px","size":25,"sizes":[]},"classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-374214 post type-post status-publish format-standard has-post-thumbnail hentry category-crm category-technology 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'has-upload-message' : 'no-upload-message'; #> <# if ( data.canClose ) { #> <button class="close dashicons dashicons-no"><span class="screen-reader-text"> Close uploader </span></button> <# } #> <div class="uploader-inline-content {{ messageClass }}"> <# if ( data.message ) { #> <h2 class="upload-message">{{ data.message }}</h2> <# } #> <div class="upload-ui"> <h2 class="upload-instructions drop-instructions">Drop files to upload</h2> <p class="upload-instructions drop-instructions">or</p> <button type="button" class="browser button button-hero" aria-labelledby="post-upload-info">Select Files</button> </div> <div class="upload-inline-status"></div> <div class="post-upload-ui" id="post-upload-info"> <p class="max-upload-size"> Maximum upload file size: 1 GB. </p> <# if ( data.suggestedWidth && data.suggestedHeight ) { #> <p class="suggested-dimensions"> Suggested image dimensions: {{data.suggestedWidth}} by {{data.suggestedHeight}} pixels. </p> <# } #> </div> </div> </script> <script type="text/html" id="tmpl-media-library-view-switcher"> <a href="https://martechseries.com/wp-admin/upload.php?mode=list" class="view-list"> <span class="screen-reader-text"> List view </span> </a> <a href="https://martechseries.com/wp-admin/upload.php?mode=grid" class="view-grid current" aria-current="page"> <span class="screen-reader-text"> Grid view </span> </a> </script> <script type="text/html" id="tmpl-uploader-status"> <h2>Uploading</h2> <div class="media-progress-bar"><div></div></div> <div class="upload-details"> <span class="upload-count"> <span class="upload-index"></span> / <span class="upload-total"></span> </span> <span class="upload-detail-separator">–</span> <span class="upload-filename"></span> </div> <div class="upload-errors"></div> <button type="button" class="button upload-dismiss-errors">Dismiss errors</button> </script> <script type="text/html" id="tmpl-uploader-status-error"> <span class="upload-error-filename">{{{ data.filename }}}</span> <span class="upload-error-message">{{ data.message }}</span> </script> <script type="text/html" id="tmpl-edit-attachment-frame"> <div class="edit-media-header"> <button class="left dashicons"<# if ( ! data.hasPrevious ) { #> disabled<# } #>><span class="screen-reader-text">Edit previous media item</span></button> <button class="right dashicons"<# if ( ! data.hasNext ) { #> disabled<# } #>><span class="screen-reader-text">Edit next media item</span></button> <button type="button" class="media-modal-close"><span class="media-modal-icon"><span class="screen-reader-text">Close dialog</span></span></button> </div> <div class="media-frame-title"></div> <div class="media-frame-content"></div> </script> <script type="text/html" id="tmpl-attachment-details-two-column"> <div class="attachment-media-view {{ data.orientation }}"> <h2 class="screen-reader-text">Attachment Preview</h2> <div class="thumbnail thumbnail-{{ data.type }}"> <# if ( data.uploading ) { #> <div class="media-progress-bar"><div></div></div> <# } else if ( data.sizes && data.sizes.full ) { #> <img class="details-image" src="{{ data.sizes.full.url }}" draggable="false" alt="" /> <# } else if ( data.sizes && data.sizes.large ) { #> <img class="details-image" src="{{ data.sizes.large.url }}" draggable="false" alt="" /> <# } else if ( -1 === jQuery.inArray( data.type, [ 'audio', 'video' ] ) ) { #> <img class="details-image icon" src="{{ data.icon }}" draggable="false" alt="" /> <# } #> <# if ( 'audio' === data.type ) { #> <div class="wp-media-wrapper wp-audio"> <audio style="visibility: hidden" controls class="wp-audio-shortcode" width="100%" preload="none"> <source type="{{ data.mime }}" src="{{ data.url }}" /> </audio> </div> <# } else if ( 'video' === data.type ) { var w_rule = ''; if ( data.width ) { w_rule = 'width: ' + data.width + 'px;'; } else if ( wp.media.view.settings.contentWidth ) { w_rule = 'width: ' + wp.media.view.settings.contentWidth + 'px;'; } #> <div style="{{ w_rule }}" class="wp-media-wrapper wp-video"> <video controls="controls" class="wp-video-shortcode" preload="metadata" <# if ( data.width ) { #>width="{{ data.width }}"<# } #> <# if ( data.height ) { #>height="{{ data.height }}"<# } #> <# if ( data.image && data.image.src !== data.icon ) { #>poster="{{ data.image.src }}"<# } #>> <source type="{{ data.mime }}" src="{{ data.url }}" /> </video> </div> <# } #> <div class="attachment-actions"> <# if ( 'image' === data.type && ! data.uploading && data.sizes && data.can.save ) { #> <button type="button" class="button edit-attachment">Edit Image</button> <# } else if ( 'pdf' === data.subtype && data.sizes ) { #> <p>Document Preview</p> <# } #> </div> </div> </div> <div class="attachment-info"> <span class="settings-save-status" role="status"> <span class="spinner"></span> <span class="saved">Saved.</span> </span> <div class="details"> <h2 class="screen-reader-text"> Details </h2> <div class="uploaded"><strong>Uploaded on:</strong> {{ data.dateFormatted }}</div> <div class="uploaded-by"> <strong>Uploaded by:</strong> <# if ( data.authorLink ) { #> <a href="{{ data.authorLink }}">{{ data.authorName }}</a> <# } else { #> {{ data.authorName }} <# } #> </div> <# if ( data.uploadedToTitle ) { #> <div class="uploaded-to"> <strong>Uploaded to:</strong> <# if ( data.uploadedToLink ) { #> <a href="{{ data.uploadedToLink }}">{{ data.uploadedToTitle }}</a> <# } else { #> {{ data.uploadedToTitle }} <# } #> </div> <# } #> <div class="filename"><strong>File name:</strong> {{ data.filename }}</div> <div class="file-type"><strong>File type:</strong> {{ data.mime }}</div> <div class="file-size"><strong>File size:</strong> {{ data.filesizeHumanReadable }}</div> <# if ( 'image' === data.type && ! data.uploading ) { #> <# if ( data.width && data.height ) { #> <div class="dimensions"><strong>Dimensions:</strong> {{ data.width }} by {{ data.height }} pixels </div> <# } #> <# if ( data.originalImageURL && data.originalImageName ) { #> <div class="word-wrap-break-word"> <strong>Original image:</strong> <a href="{{ data.originalImageURL }}">{{data.originalImageName}}</a> </div> <# } #> <# } #> <# if ( data.fileLength && data.fileLengthHumanReadable ) { #> <div class="file-length"><strong>Length:</strong> <span aria-hidden="true">{{ data.fileLengthHumanReadable }}</span> <span class="screen-reader-text">{{ data.fileLengthHumanReadable }}</span> </div> <# } #> <# if ( 'audio' === data.type && data.meta.bitrate ) { #> <div class="bitrate"> <strong>Bitrate:</strong> {{ Math.round( data.meta.bitrate / 1000 ) }}kb/s <# if ( data.meta.bitrate_mode ) { #> {{ ' ' + data.meta.bitrate_mode.toUpperCase() }} <# } #> </div> <# } #> <# if ( data.mediaStates ) { #> <div class="media-states"><strong>Used as:</strong> {{ data.mediaStates }}</div> <# } #> <div class="compat-meta"> <# if ( data.compat && data.compat.meta ) { #> {{{ data.compat.meta }}} <# } #> </div> </div> <div class="settings"> <# var maybeReadOnly = data.can.save || data.allowLocalEdits ? '' : 'readonly'; #> <# if ( 'image' === data.type ) { #> <span class="setting alt-text has-description" data-setting="alt"> <label for="attachment-details-two-column-alt-text" class="name">Alternative Text</label> <textarea id="attachment-details-two-column-alt-text" aria-describedby="alt-text-description" {{ maybeReadOnly }}>{{ data.alt }}</textarea> </span> <p class="description" id="alt-text-description"><a href="https://www.w3.org/WAI/tutorials/images/decision-tree/" target="_blank">Learn how to describe the purpose of the image<span class="screen-reader-text"> (opens in a new tab)</span></a>. Leave empty if the image is purely decorative.</p> <# } #> <span class="setting" data-setting="title"> <label for="attachment-details-two-column-title" class="name">Title</label> <input type="text" id="attachment-details-two-column-title" value="{{ data.title }}" {{ maybeReadOnly }} /> </span> <# if ( 'audio' === data.type ) { #> <span class="setting" data-setting="artist"> <label for="attachment-details-two-column-artist" class="name">Artist</label> <input type="text" id="attachment-details-two-column-artist" value="{{ data.artist || data.meta.artist || '' }}" /> </span> <span class="setting" data-setting="album"> <label for="attachment-details-two-column-album" class="name">Album</label> <input type="text" id="attachment-details-two-column-album" value="{{ data.album || data.meta.album || '' }}" /> </span> <# } #> <span class="setting" data-setting="caption"> <label for="attachment-details-two-column-caption" class="name">Caption</label> <textarea id="attachment-details-two-column-caption" {{ maybeReadOnly }}>{{ data.caption }}</textarea> </span> <span class="setting" data-setting="description"> <label for="attachment-details-two-column-description" class="name">Description</label> <textarea id="attachment-details-two-column-description" {{ maybeReadOnly }}>{{ data.description }}</textarea> </span> <span class="setting" data-setting="url"> <label for="attachment-details-two-column-copy-link" class="name">File URL:</label> <input type="text" class="attachment-details-copy-link" id="attachment-details-two-column-copy-link" value="{{ data.url }}" readonly /> <span class="copy-to-clipboard-container"> <button type="button" class="button button-small copy-attachment-url" data-clipboard-target="#attachment-details-two-column-copy-link">Copy URL to clipboard</button> <span class="success hidden" aria-hidden="true">Copied!</span> </span> </span> <div class="attachment-compat"></div> </div> <div class="actions"> <# if ( data.link ) { #> <a class="view-attachment" href="{{ data.link }}">View attachment page</a> <# } #> <# if ( data.can.save ) { #> <# if ( data.link ) { #> <span class="links-separator">|</span> <# } #> <a href="{{ data.editLink }}">Edit more details</a> <# } #> <# if ( data.can.save && data.link ) { #> <span class="links-separator">|</span> <a href="{{ data.url }}" download>Download file</a> <# } #> <# if ( ! data.uploading && data.can.remove ) { #> <# if ( data.link || data.can.save ) { #> <span class="links-separator">|</span> <# } #> <button type="button" class="button-link delete-attachment">Delete permanently</button> <# } #> </div> </div> </script> <script type="text/html" id="tmpl-attachment"> <div class="attachment-preview js--select-attachment type-{{ data.type }} subtype-{{ data.subtype }} {{ data.orientation }}"> <div class="thumbnail"> <# if ( data.uploading ) { #> <div class="media-progress-bar"><div style="width: {{ data.percent }}%"></div></div> <# } else if ( 'image' === data.type && data.size && data.size.url ) { #> <div class="centered"> <img src="{{ data.size.url }}" draggable="false" alt="" /> </div> <# } else { #> <div class="centered"> <# if ( data.image && data.image.src && data.image.src !== data.icon ) { #> <img src="{{ data.image.src }}" class="thumbnail" draggable="false" alt="" /> <# } else if ( data.sizes ) { if ( data.sizes.medium ) { #> <img src="{{ data.sizes.medium.url }}" class="thumbnail" draggable="false" alt="" /> <# } else { #> <img src="{{ data.sizes.full.url }}" class="thumbnail" draggable="false" alt="" /> <# } #> <# } else { #> <img src="{{ data.icon }}" class="icon" draggable="false" alt="" /> <# } #> </div> <div class="filename"> <div>{{ data.filename }}</div> </div> <# } #> </div> <# if ( data.buttons.close ) { #> <button type="button" class="button-link attachment-close media-modal-icon"><span class="screen-reader-text"> Remove </span></button> <# } #> </div> <# if ( data.buttons.check ) { #> <button type="button" class="check" tabindex="-1"><span class="media-modal-icon"></span><span class="screen-reader-text"> Deselect </span></button> <# } #> <# var maybeReadOnly = data.can.save || data.allowLocalEdits ? '' : 'readonly'; if ( data.describe ) { if ( 'image' === data.type ) { #> <input type="text" value="{{ data.caption }}" class="describe" data-setting="caption" aria-label="Caption" placeholder="Caption…" {{ maybeReadOnly }} /> <# } else { #> <input type="text" value="{{ data.title }}" class="describe" data-setting="title" <# if ( 'video' === data.type ) { #> aria-label="Video title" placeholder="Video title…" <# } else if ( 'audio' === data.type ) { #> aria-label="Audio title" placeholder="Audio title…" <# } else { #> aria-label="Media title" placeholder="Media title…" <# } #> {{ maybeReadOnly }} /> <# } } #> </script> <script type="text/html" id="tmpl-attachment-details"> <h2> Attachment Details <span class="settings-save-status" role="status"> <span class="spinner"></span> <span class="saved">Saved.</span> </span> </h2> <div class="attachment-info"> <# if ( 'audio' === data.type ) { #> <div class="wp-media-wrapper wp-audio"> <audio style="visibility: hidden" controls class="wp-audio-shortcode" width="100%" preload="none"> <source type="{{ data.mime }}" src="{{ data.url }}" /> </audio> </div> <# } else if ( 'video' === data.type ) { var w_rule = ''; if ( data.width ) { w_rule = 'width: ' + data.width + 'px;'; } else if ( wp.media.view.settings.contentWidth ) { w_rule = 'width: ' + wp.media.view.settings.contentWidth + 'px;'; } #> <div style="{{ w_rule }}" class="wp-media-wrapper wp-video"> <video controls="controls" class="wp-video-shortcode" preload="metadata" <# if ( data.width ) { #>width="{{ data.width }}"<# } #> <# if ( data.height ) { #>height="{{ data.height }}"<# } #> <# if ( data.image && data.image.src !== data.icon ) { #>poster="{{ data.image.src }}"<# } #>> <source type="{{ data.mime }}" src="{{ data.url }}" /> </video> </div> <# } else { #> <div class="thumbnail thumbnail-{{ data.type }}"> <# if ( data.uploading ) { #> <div class="media-progress-bar"><div></div></div> <# } else if ( 'image' === data.type && data.size && data.size.url ) { #> <img src="{{ data.size.url }}" draggable="false" alt="" /> <# } else { #> <img src="{{ data.icon }}" class="icon" draggable="false" alt="" /> <# } #> </div> <# } #> <div class="details"> <div class="filename">{{ data.filename }}</div> <div class="uploaded">{{ data.dateFormatted }}</div> <div class="file-size">{{ data.filesizeHumanReadable }}</div> <# if ( 'image' === data.type && ! data.uploading ) { #> <# if ( data.width && data.height ) { #> <div class="dimensions"> {{ data.width }} by {{ data.height }} pixels </div> <# } #> <# if ( data.originalImageURL && data.originalImageName ) { #> <div class="word-wrap-break-word"> Original image: <a href="{{ data.originalImageURL }}">{{data.originalImageName}}</a> </div> <# } #> <# if ( data.can.save && data.sizes ) { #> <a class="edit-attachment" href="{{ data.editLink }}&image-editor" target="_blank">Edit Image</a> <# } #> <# } #> <# if ( data.fileLength && data.fileLengthHumanReadable ) { #> <div class="file-length">Length: <span aria-hidden="true">{{ data.fileLengthHumanReadable }}</span> <span class="screen-reader-text">{{ data.fileLengthHumanReadable }}</span> </div> <# } #> <# if ( data.mediaStates ) { #> <div class="media-states"><strong>Used as:</strong> {{ data.mediaStates }}</div> <# } #> <# if ( ! data.uploading && data.can.remove ) { #> <button type="button" class="button-link delete-attachment">Delete permanently</button> <# } #> <div class="compat-meta"> <# if ( data.compat && data.compat.meta ) { #> {{{ data.compat.meta }}} <# } #> </div> </div> </div> <# var maybeReadOnly = data.can.save || data.allowLocalEdits ? '' : 'readonly'; #> <# if ( 'image' === data.type ) { #> <span class="setting alt-text has-description" data-setting="alt"> <label for="attachment-details-alt-text" class="name">Alt Text</label> <textarea id="attachment-details-alt-text" aria-describedby="alt-text-description" {{ maybeReadOnly }}>{{ data.alt }}</textarea> </span> <p class="description" id="alt-text-description"><a href="https://www.w3.org/WAI/tutorials/images/decision-tree/" target="_blank">Learn how to describe the purpose of the image<span class="screen-reader-text"> (opens in a new tab)</span></a>. Leave empty if the image is purely decorative.</p> <# } #> <span class="setting" data-setting="title"> <label for="attachment-details-title" class="name">Title</label> <input type="text" id="attachment-details-title" value="{{ data.title }}" {{ maybeReadOnly }} /> </span> <# if ( 'audio' === data.type ) { #> <span class="setting" data-setting="artist"> <label for="attachment-details-artist" class="name">Artist</label> <input type="text" id="attachment-details-artist" value="{{ data.artist || data.meta.artist || '' }}" /> </span> <span class="setting" data-setting="album"> <label for="attachment-details-album" class="name">Album</label> <input type="text" id="attachment-details-album" value="{{ data.album || data.meta.album || '' }}" /> </span> <# } #> <span class="setting" data-setting="caption"> <label for="attachment-details-caption" class="name">Caption</label> <textarea id="attachment-details-caption" {{ maybeReadOnly }}>{{ data.caption }}</textarea> </span> <span class="setting" data-setting="description"> <label for="attachment-details-description" class="name">Description</label> <textarea id="attachment-details-description" {{ maybeReadOnly }}>{{ data.description }}</textarea> </span> <span class="setting" data-setting="url"> <label for="attachment-details-copy-link" class="name">File URL:</label> <input type="text" class="attachment-details-copy-link" id="attachment-details-copy-link" value="{{ data.url }}" readonly /> <div class="copy-to-clipboard-container"> <button type="button" class="button button-small copy-attachment-url" data-clipboard-target="#attachment-details-copy-link">Copy URL to clipboard</button> <span class="success hidden" aria-hidden="true">Copied!</span> </div> </span> </script> <script type="text/html" id="tmpl-media-selection"> <div class="selection-info"> <span class="count"></span> <# if ( data.editable ) { #> <button type="button" class="button-link edit-selection">Edit Selection</button> <# } #> <# if ( data.clearable ) { #> <button type="button" class="button-link clear-selection">Clear</button> <# } #> </div> <div class="selection-view"></div> </script> <script type="text/html" id="tmpl-attachment-display-settings"> <h2>Attachment Display Settings</h2> <# if ( 'image' === data.type ) { #> <span class="setting align"> <label for="attachment-display-settings-alignment" class="name">Alignment</label> <select id="attachment-display-settings-alignment" class="alignment" data-setting="align" <# if ( data.userSettings ) { #> data-user-setting="align" <# } #>> <option value="left"> Left </option> <option value="center"> Center </option> <option value="right"> Right </option> <option value="none" selected> None </option> </select> </span> <# } #> <span class="setting"> <label for="attachment-display-settings-link-to" class="name"> <# if ( data.model.canEmbed ) { #> Embed or Link <# } else { #> Link To <# } #> </label> <select id="attachment-display-settings-link-to" class="link-to" data-setting="link" <# if ( data.userSettings && ! data.model.canEmbed ) { #> data-user-setting="urlbutton" <# } #>> <# if ( data.model.canEmbed ) { #> <option value="embed" selected> Embed Media Player </option> <option value="file"> <# } else { #> <option value="none" selected> None </option> <option value="file"> <# } #> <# if ( data.model.canEmbed ) { #> Link to Media File <# } else { #> Media File <# } #> </option> <option value="post"> <# if ( data.model.canEmbed ) { #> Link to Attachment Page <# } else { #> Attachment Page <# } #> </option> <# if ( 'image' === data.type ) { #> <option value="custom"> Custom URL </option> <# } #> </select> </span> <span class="setting"> <label for="attachment-display-settings-link-to-custom" class="name">URL</label> <input type="text" id="attachment-display-settings-link-to-custom" class="link-to-custom" data-setting="linkUrl" /> </span> <# if ( 'undefined' !== typeof data.sizes ) { #> <span class="setting"> <label for="attachment-display-settings-size" class="name">Size</label> <select id="attachment-display-settings-size" class="size" name="size" data-setting="size" <# if ( data.userSettings ) { #> data-user-setting="imgsize" <# } #>> <# var size = data.sizes['thumbnail']; if ( size ) { #> <option value="thumbnail" > Thumbnail – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['medium']; if ( size ) { #> <option value="medium" > Medium – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['large']; if ( size ) { #> <option value="large" > Large – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['full']; if ( size ) { #> <option value="full" selected='selected'> Full Size – {{ size.width }} × {{ size.height }} </option> <# } #> </select> </span> <# } #> </script> <script type="text/html" id="tmpl-gallery-settings"> <h2>Gallery Settings</h2> <span class="setting"> <label for="gallery-settings-link-to" class="name">Link To</label> <select id="gallery-settings-link-to" class="link-to" data-setting="link" <# if ( data.userSettings ) { #> data-user-setting="urlbutton" <# } #>> <option value="post" <# if ( ! wp.media.galleryDefaults.link || 'post' === wp.media.galleryDefaults.link ) { #>selected="selected"<# } #>> Attachment Page </option> <option value="file" <# if ( 'file' === wp.media.galleryDefaults.link ) { #>selected="selected"<# } #>> Media File </option> <option value="none" <# if ( 'none' === wp.media.galleryDefaults.link ) { #>selected="selected"<# } #>> None </option> </select> </span> <span class="setting"> <label for="gallery-settings-columns" class="name select-label-inline">Columns</label> <select id="gallery-settings-columns" class="columns" name="columns" data-setting="columns"> <option value="1" <# if ( 1 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 1 </option> <option value="2" <# if ( 2 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 2 </option> <option value="3" <# if ( 3 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 3 </option> <option value="4" <# if ( 4 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 4 </option> <option value="5" <# if ( 5 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 5 </option> <option value="6" <# if ( 6 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 6 </option> <option value="7" <# if ( 7 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 7 </option> <option value="8" <# if ( 8 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 8 </option> <option value="9" <# if ( 9 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 9 </option> </select> </span> <span class="setting"> <input type="checkbox" id="gallery-settings-random-order" data-setting="_orderbyRandom" /> <label for="gallery-settings-random-order" class="checkbox-label-inline">Random Order</label> </span> <span class="setting size"> <label for="gallery-settings-size" class="name">Size</label> <select id="gallery-settings-size" class="size" name="size" data-setting="size" <# if ( data.userSettings ) { #> data-user-setting="imgsize" <# } #> > <option value="thumbnail"> Thumbnail </option> <option value="medium"> Medium </option> <option value="large"> Large </option> <option value="full"> Full Size </option> </select> </span> </script> <script type="text/html" id="tmpl-playlist-settings"> <h2>Playlist Settings</h2> <# var emptyModel = _.isEmpty( data.model ), isVideo = 'video' === data.controller.get('library').props.get('type'); #> <span class="setting"> <input type="checkbox" id="playlist-settings-show-list" data-setting="tracklist" <# if ( emptyModel ) { #> checked="checked" <# } #> /> <label for="playlist-settings-show-list" class="checkbox-label-inline"> <# if ( isVideo ) { #> Show Video List <# } else { #> Show Tracklist <# } #> </label> </span> <# if ( ! isVideo ) { #> <span class="setting"> <input type="checkbox" id="playlist-settings-show-artist" data-setting="artists" <# if ( emptyModel ) { #> checked="checked" <# } #> /> <label for="playlist-settings-show-artist" class="checkbox-label-inline"> Show Artist Name in Tracklist </label> </span> <# } #> <span class="setting"> <input type="checkbox" id="playlist-settings-show-images" data-setting="images" <# if ( emptyModel ) { #> checked="checked" <# } #> /> <label for="playlist-settings-show-images" class="checkbox-label-inline"> Show Images </label> </span> </script> <script type="text/html" id="tmpl-embed-link-settings"> <span class="setting link-text"> <label for="embed-link-settings-link-text" class="name">Link Text</label> <input type="text" id="embed-link-settings-link-text" class="alignment" data-setting="linkText" /> </span> <div class="embed-container" style="display: none;"> <div class="embed-preview"></div> </div> </script> <script type="text/html" id="tmpl-embed-image-settings"> <div class="wp-clearfix"> <div class="thumbnail"> <img src="{{ data.model.url }}" draggable="false" alt="" /> </div> </div> <span class="setting alt-text has-description"> <label for="embed-image-settings-alt-text" class="name">Alternative Text</label> <textarea id="embed-image-settings-alt-text" data-setting="alt" aria-describedby="alt-text-description"></textarea> </span> <p class="description" id="alt-text-description"><a href="https://www.w3.org/WAI/tutorials/images/decision-tree/" target="_blank">Learn how to describe the purpose of the image<span class="screen-reader-text"> (opens in a new tab)</span></a>. Leave empty if the image is purely decorative.</p> <span class="setting caption"> <label for="embed-image-settings-caption" class="name">Caption</label> <textarea id="embed-image-settings-caption" data-setting="caption"></textarea> </span> <fieldset class="setting-group"> <legend class="name">Align</legend> <span class="setting align"> <span class="button-group button-large" data-setting="align"> <button class="button" value="left"> Left </button> <button class="button" value="center"> Center </button> <button class="button" value="right"> Right </button> <button class="button active" value="none"> None </button> </span> </span> </fieldset> <fieldset class="setting-group"> <legend class="name">Link To</legend> <span class="setting link-to"> <span class="button-group button-large" data-setting="link"> <button class="button" value="file"> Image URL </button> <button class="button" value="custom"> Custom URL </button> <button class="button active" value="none"> None </button> </span> </span> <span class="setting"> <label for="embed-image-settings-link-to-custom" class="name">URL</label> <input type="text" id="embed-image-settings-link-to-custom" class="link-to-custom" data-setting="linkUrl" /> </span> </fieldset> </script> <script type="text/html" id="tmpl-image-details"> <div class="media-embed"> <div class="embed-media-settings"> <div class="column-settings"> <span class="setting alt-text has-description"> <label for="image-details-alt-text" class="name">Alternative Text</label> <textarea id="image-details-alt-text" data-setting="alt" aria-describedby="alt-text-description">{{ data.model.alt }}</textarea> </span> <p class="description" id="alt-text-description"><a href="https://www.w3.org/WAI/tutorials/images/decision-tree/" target="_blank">Learn how to describe the purpose of the image<span class="screen-reader-text"> (opens in a new tab)</span></a>. Leave empty if the image is purely decorative.</p> <span class="setting caption"> <label for="image-details-caption" class="name">Caption</label> <textarea id="image-details-caption" data-setting="caption">{{ data.model.caption }}</textarea> </span> <h2>Display Settings</h2> <fieldset class="setting-group"> <legend class="legend-inline">Align</legend> <span class="setting align"> <span class="button-group button-large" data-setting="align"> <button class="button" value="left"> Left </button> <button class="button" value="center"> Center </button> <button class="button" value="right"> Right </button> <button class="button active" value="none"> None </button> </span> </span> </fieldset> <# if ( data.attachment ) { #> <# if ( 'undefined' !== typeof data.attachment.sizes ) { #> <span class="setting size"> <label for="image-details-size" class="name">Size</label> <select id="image-details-size" class="size" name="size" data-setting="size" <# if ( data.userSettings ) { #> data-user-setting="imgsize" <# } #>> <# var size = data.sizes['thumbnail']; if ( size ) { #> <option value="thumbnail"> Thumbnail – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['medium']; if ( size ) { #> <option value="medium"> Medium – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['large']; if ( size ) { #> <option value="large"> Large – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['full']; if ( size ) { #> <option value="full"> Full Size – {{ size.width }} × {{ size.height }} </option> <# } #> <option value="custom"> Custom Size </option> </select> </span> <# } #> <div class="custom-size wp-clearfix<# if ( data.model.size !== 'custom' ) { #> hidden<# } #>"> <span class="custom-size-setting"> <label for="image-details-size-width">Width</label> <input type="number" id="image-details-size-width" aria-describedby="image-size-desc" data-setting="customWidth" step="1" value="{{ data.model.customWidth }}" /> </span> <span class="sep" aria-hidden="true">×</span> <span class="custom-size-setting"> <label for="image-details-size-height">Height</label> <input type="number" id="image-details-size-height" aria-describedby="image-size-desc" data-setting="customHeight" step="1" value="{{ data.model.customHeight }}" /> </span> <p id="image-size-desc" class="description">Image size in pixels</p> </div> <# } #> <span class="setting link-to"> <label for="image-details-link-to" class="name">Link To</label> <select id="image-details-link-to" data-setting="link"> <# if ( data.attachment ) { #> <option value="file"> Media File </option> <option value="post"> Attachment Page </option> <# } else { #> <option value="file"> Image URL </option> <# } #> <option value="custom"> Custom URL </option> <option value="none"> None </option> </select> </span> <span class="setting"> <label for="image-details-link-to-custom" class="name">URL</label> <input type="text" id="image-details-link-to-custom" class="link-to-custom" data-setting="linkUrl" /> </span> <div class="advanced-section"> <h2><button type="button" class="button-link advanced-toggle">Advanced Options</button></h2> <div class="advanced-settings hidden"> <div class="advanced-image"> <span class="setting title-text"> <label for="image-details-title-attribute" class="name">Image Title Attribute</label> <input type="text" id="image-details-title-attribute" data-setting="title" value="{{ data.model.title }}" /> </span> <span class="setting extra-classes"> <label for="image-details-css-class" class="name">Image CSS Class</label> <input type="text" id="image-details-css-class" data-setting="extraClasses" value="{{ data.model.extraClasses }}" /> </span> </div> <div class="advanced-link"> <span class="setting link-target"> <input type="checkbox" id="image-details-link-target" data-setting="linkTargetBlank" value="_blank" <# if ( data.model.linkTargetBlank ) { #>checked="checked"<# } #>> <label for="image-details-link-target" class="checkbox-label">Open link in a new tab</label> </span> <span class="setting link-rel"> <label for="image-details-link-rel" class="name">Link Rel</label> <input type="text" id="image-details-link-rel" data-setting="linkRel" value="{{ data.model.linkRel }}" /> </span> <span class="setting link-class-name"> <label for="image-details-link-css-class" class="name">Link CSS Class</label> <input type="text" id="image-details-link-css-class" data-setting="linkClassName" value="{{ data.model.linkClassName }}" /> </span> </div> </div> </div> </div> <div class="column-image"> <div class="image"> <img src="{{ data.model.url }}" draggable="false" alt="" /> <# if ( data.attachment && window.imageEdit ) { #> <div class="actions"> <input type="button" class="edit-attachment button" value="Edit Original" /> <input type="button" class="replace-attachment button" value="Replace" /> </div> <# } #> </div> </div> </div> </div> </script> <script type="text/html" id="tmpl-image-editor"> <div id="media-head-{{ data.id }}"></div> <div id="image-editor-{{ data.id }}"></div> </script> <script type="text/html" id="tmpl-audio-details"> <# var ext, html5types = { mp3: wp.media.view.settings.embedMimes.mp3, ogg: wp.media.view.settings.embedMimes.ogg }; #> <div class="media-embed media-embed-details"> <div class="embed-media-settings embed-audio-settings"> <audio style="visibility: hidden" controls class="wp-audio-shortcode" width="{{ _.isUndefined( data.model.width ) ? 400 : data.model.width }}" preload="{{ _.isUndefined( data.model.preload ) ? 'none' : data.model.preload }}" <# if ( ! _.isUndefined( data.model.autoplay ) && data.model.autoplay ) { #> autoplay<# } if ( ! _.isUndefined( data.model.loop ) && data.model.loop ) { #> loop<# } #> > <# if ( ! _.isEmpty( data.model.src ) ) { #> <source src="{{ data.model.src }}" type="{{ wp.media.view.settings.embedMimes[ data.model.src.split('.').pop() ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.mp3 ) ) { #> <source src="{{ data.model.mp3 }}" type="{{ wp.media.view.settings.embedMimes[ 'mp3' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.ogg ) ) { #> <source src="{{ data.model.ogg }}" type="{{ wp.media.view.settings.embedMimes[ 'ogg' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.flac ) ) { #> <source src="{{ data.model.flac }}" type="{{ wp.media.view.settings.embedMimes[ 'flac' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.m4a ) ) { #> <source src="{{ data.model.m4a }}" type="{{ wp.media.view.settings.embedMimes[ 'm4a' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.wav ) ) { #> <source src="{{ data.model.wav }}" type="{{ wp.media.view.settings.embedMimes[ 'wav' ] }}" /> <# } #> </audio> <# if ( ! _.isEmpty( data.model.src ) ) { ext = data.model.src.split('.').pop(); if ( html5types[ ext ] ) { delete html5types[ ext ]; } #> <span class="setting"> <label for="audio-details-source" class="name">URL</label> <input type="text" id="audio-details-source" readonly data-setting="src" value="{{ data.model.src }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.mp3 ) ) { if ( ! _.isUndefined( html5types.mp3 ) ) { delete html5types.mp3; } #> <span class="setting"> <label for="audio-details-mp3-source" class="name">MP3</label> <input type="text" id="audio-details-mp3-source" readonly data-setting="mp3" value="{{ data.model.mp3 }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.ogg ) ) { if ( ! _.isUndefined( html5types.ogg ) ) { delete html5types.ogg; } #> <span class="setting"> <label for="audio-details-ogg-source" class="name">OGG</label> <input type="text" id="audio-details-ogg-source" readonly data-setting="ogg" value="{{ data.model.ogg }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.flac ) ) { if ( ! _.isUndefined( html5types.flac ) ) { delete html5types.flac; } #> <span class="setting"> <label for="audio-details-flac-source" class="name">FLAC</label> <input type="text" id="audio-details-flac-source" readonly data-setting="flac" value="{{ data.model.flac }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.m4a ) ) { if ( ! _.isUndefined( html5types.m4a ) ) { delete html5types.m4a; } #> <span class="setting"> <label for="audio-details-m4a-source" class="name">M4A</label> <input type="text" id="audio-details-m4a-source" readonly data-setting="m4a" value="{{ data.model.m4a }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.wav ) ) { if ( ! _.isUndefined( html5types.wav ) ) { delete html5types.wav; } #> <span class="setting"> <label for="audio-details-wav-source" class="name">WAV</label> <input type="text" id="audio-details-wav-source" readonly data-setting="wav" value="{{ data.model.wav }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( html5types ) ) { #> <fieldset class="setting-group"> <legend class="name">Add alternate sources for maximum HTML5 playback</legend> <span class="setting"> <span class="button-large"> <# _.each( html5types, function (mime, type) { #> <button class="button add-media-source" data-mime="{{ mime }}">{{ type }}</button> <# } ) #> </span> </span> </fieldset> <# } #> <fieldset class="setting-group"> <legend class="name">Preload</legend> <span class="setting preload"> <span class="button-group button-large" data-setting="preload"> <button class="button" value="auto">Auto</button> <button class="button" value="metadata">Metadata</button> <button class="button active" value="none">None</button> </span> </span> </fieldset> <span class="setting-group"> <span class="setting checkbox-setting autoplay"> <input type="checkbox" id="audio-details-autoplay" data-setting="autoplay" /> <label for="audio-details-autoplay" class="checkbox-label">Autoplay</label> </span> <span class="setting checkbox-setting"> <input type="checkbox" id="audio-details-loop" data-setting="loop" /> <label for="audio-details-loop" class="checkbox-label">Loop</label> </span> </span> </div> </div> </script> <script type="text/html" id="tmpl-video-details"> <# var ext, html5types = { mp4: wp.media.view.settings.embedMimes.mp4, ogv: wp.media.view.settings.embedMimes.ogv, webm: wp.media.view.settings.embedMimes.webm }; #> <div class="media-embed media-embed-details"> <div class="embed-media-settings embed-video-settings"> <div class="wp-video-holder"> <# var w = ! data.model.width || data.model.width > 640 ? 640 : data.model.width, h = ! data.model.height ? 360 : data.model.height; if ( data.model.width && w !== data.model.width ) { h = Math.ceil( ( h * w ) / data.model.width ); } #> <# var w_rule = '', classes = [], w, h, settings = wp.media.view.settings, isYouTube = isVimeo = false; if ( ! _.isEmpty( data.model.src ) ) { isYouTube = data.model.src.match(/youtube|youtu\.be/); isVimeo = -1 !== data.model.src.indexOf('vimeo'); } if ( settings.contentWidth && data.model.width >= settings.contentWidth ) { w = settings.contentWidth; } else { w = data.model.width; } if ( w !== data.model.width ) { h = Math.ceil( ( data.model.height * w ) / data.model.width ); } else { h = data.model.height; } if ( w ) { w_rule = 'width: ' + w + 'px; '; } if ( isYouTube ) { classes.push( 'youtube-video' ); } if ( isVimeo ) { classes.push( 'vimeo-video' ); } #> <div style="{{ w_rule }}" class="wp-video"> <video controls class="wp-video-shortcode {{ classes.join( ' ' ) }}" <# if ( w ) { #>width="{{ w }}"<# } #> <# if ( h ) { #>height="{{ h }}"<# } #> <# if ( ! _.isUndefined( data.model.poster ) && data.model.poster ) { #> poster="{{ data.model.poster }}"<# } #> preload ="{{ _.isUndefined( data.model.preload ) ? 'metadata' : data.model.preload }}" <# if ( ! _.isUndefined( data.model.autoplay ) && data.model.autoplay ) { #> autoplay<# } if ( ! _.isUndefined( data.model.loop ) && data.model.loop ) { #> loop<# } #> > <# if ( ! _.isEmpty( data.model.src ) ) { if ( isYouTube ) { #> <source src="{{ data.model.src }}" type="video/youtube" /> <# } else if ( isVimeo ) { #> <source src="{{ data.model.src }}" type="video/vimeo" /> <# } else { #> <source src="{{ data.model.src }}" type="{{ settings.embedMimes[ data.model.src.split('.').pop() ] }}" /> <# } } #> <# if ( data.model.mp4 ) { #> <source src="{{ data.model.mp4 }}" type="{{ settings.embedMimes[ 'mp4' ] }}" /> <# } #> <# if ( data.model.m4v ) { #> <source src="{{ data.model.m4v }}" type="{{ settings.embedMimes[ 'm4v' ] }}" /> <# } #> <# if ( data.model.webm ) { #> <source src="{{ data.model.webm }}" type="{{ settings.embedMimes[ 'webm' ] }}" /> <# } #> <# if ( data.model.ogv ) { #> <source src="{{ data.model.ogv }}" type="{{ settings.embedMimes[ 'ogv' ] }}" /> <# } #> <# if ( data.model.flv ) { #> <source src="{{ data.model.flv }}" type="{{ settings.embedMimes[ 'flv' ] }}" /> <# } #> {{{ data.model.content }}} </video> </div> <# if ( ! _.isEmpty( data.model.src ) ) { ext = data.model.src.split('.').pop(); if ( html5types[ ext ] ) { delete html5types[ ext ]; } #> <span class="setting"> <label for="video-details-source" class="name">URL</label> <input type="text" id="video-details-source" readonly data-setting="src" value="{{ data.model.src }}" /> <button type="button" class="button-link remove-setting">Remove video source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.mp4 ) ) { if ( ! _.isUndefined( html5types.mp4 ) ) { delete html5types.mp4; } #> <span class="setting"> <label for="video-details-mp4-source" class="name">MP4</label> <input type="text" id="video-details-mp4-source" readonly data-setting="mp4" value="{{ data.model.mp4 }}" /> <button type="button" class="button-link remove-setting">Remove video source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.m4v ) ) { if ( ! _.isUndefined( html5types.m4v ) ) { delete html5types.m4v; } #> <span class="setting"> <label for="video-details-m4v-source" class="name">M4V</label> <input type="text" id="video-details-m4v-source" readonly data-setting="m4v" value="{{ data.model.m4v }}" /> <button type="button" class="button-link remove-setting">Remove video source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.webm ) ) { if ( ! _.isUndefined( html5types.webm ) ) { delete html5types.webm; } #> <span class="setting"> <label for="video-details-webm-source" class="name">WEBM</label> <input type="text" id="video-details-webm-source" readonly data-setting="webm" value="{{ data.model.webm }}" /> <button type="button" class="button-link remove-setting">Remove video source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.ogv ) ) { if ( ! _.isUndefined( html5types.ogv ) ) { delete html5types.ogv; } #> <span class="setting"> <label for="video-details-ogv-source" class="name">OGV</label> <input type="text" id="video-details-ogv-source" readonly data-setting="ogv" value="{{ data.model.ogv }}" /> <button type="button" class="button-link remove-setting">Remove video source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.flv ) ) { if ( ! _.isUndefined( html5types.flv ) ) { delete html5types.flv; } #> <span class="setting"> <label for="video-details-flv-source" class="name">FLV</label> <input type="text" id="video-details-flv-source" readonly data-setting="flv" value="{{ data.model.flv }}" /> <button type="button" class="button-link remove-setting">Remove video source</button> </span> <# } #> </div> <# if ( ! _.isEmpty( html5types ) ) { #> <fieldset class="setting-group"> <legend class="name">Add alternate sources for maximum HTML5 playback</legend> <span class="setting"> <span class="button-large"> <# _.each( html5types, function (mime, type) { #> <button class="button add-media-source" data-mime="{{ mime }}">{{ type }}</button> <# } ) #> </span> </span> </fieldset> <# } #> <# if ( ! _.isEmpty( data.model.poster ) ) { #> <span class="setting"> <label for="video-details-poster-image" class="name">Poster Image</label> <input type="text" id="video-details-poster-image" readonly data-setting="poster" value="{{ data.model.poster }}" /> <button type="button" class="button-link remove-setting">Remove poster image</button> </span> <# } #> <fieldset class="setting-group"> <legend class="name">Preload</legend> <span class="setting preload"> <span class="button-group button-large" data-setting="preload"> <button class="button" value="auto">Auto</button> <button class="button" value="metadata">Metadata</button> <button class="button active" value="none">None</button> </span> </span> </fieldset> <span class="setting-group"> <span class="setting checkbox-setting autoplay"> <input type="checkbox" id="video-details-autoplay" data-setting="autoplay" /> <label for="video-details-autoplay" class="checkbox-label">Autoplay</label> </span> <span class="setting checkbox-setting"> <input type="checkbox" id="video-details-loop" data-setting="loop" /> <label for="video-details-loop" class="checkbox-label">Loop</label> </span> </span> <span class="setting" data-setting="content"> <# var content = ''; if ( ! 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