The path forward with the Privacy Sandbox

<!DOCTYPE html> <html class="no-js glue-flexbox keyword-blog" lang="en-us" data-locale="en-us" data-version="pr20250205-1847"> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>The path forward with the Privacy Sandbox</title> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=1.0, minimum-scale=1.0" /> <meta name="optimize_experiments" content="[]">  <meta name="description" content="The UK’s CMA accepts Google’s commitments for the Privacy Sandbox"/> <meta name="keywords" content="None"/> <meta name="article-author" content="William Malcolm, Oliver Bethell"/> <meta name="robots" content="max-image-preview:large">  <meta property="og:type" content="article" /> <meta property="og:title" content="The path forward with the Privacy Sandbox"/> <meta property="og:description" content="The UK’s CMA accepts Google’s commitments for the Privacy Sandbox" /> <meta property="og:image" content="https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20250205-1847" /> <meta property="og:site_name" content="Google" /> <meta property="og:url" content="https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" /> <meta property="article:publisher" content="https://www.facebook.com/Google/" /> <meta property="article:published_time" content="2022-02-11" />  <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:url" content="https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" /> <meta name="twitter:title" content="The path forward with the Privacy Sandbox"/> <meta name="twitter:description" content="The UK’s CMA accepts Google’s commitments for the Privacy Sandbox" /> <meta name="twitter:image:src" content="https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20250205-1847" /> <meta name="twitter:site" content="@google" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": "https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/", "headline": "The path forward with the Privacy Sandbox", "datePublished": "2022-02-11T07:00:00+00:00", "dateModified": "2022-02-11T07:05:02.697181+00:00", "description": "The UK’s CMA accepts Google’s commitments for the Privacy Sandbox", "author": { "@type": "Person", "name": "William Malcolm" }, "publisher": { "@type": "Organization", "name": "Google", "logo": { "@type": "ImageObject", "url": "https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20250205-1847", "width": "200", "height": "200" } }, "image": { "@type": "ImageObject", "url": "https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20250205-1847", "width": "1440", "height": "810" }, "speakable": { "@type": "SpeakableSpecification" } } </script> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link rel="stylesheet" type="text/css" href="/static/keyword/css/blog/index.min.css?version=pr20250205-1847" /> <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Google+Sans:400,500,600,700|Product+Sans:400&display=swap&lang=en"> <link href="https://fonts.googleapis.com/css2?family=Noto+Color+Emoji&display=swap" rel="stylesheet"> <link href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" rel="stylesheet"> <link rel="stylesheet" type="text/css" href="/static/keyword/css/print/index.min.css?version=pr20250205-1847" media="print" /> <link rel="canonical" href="https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/"/> <link href="/favicon.ico" rel="icon"> <link href="/static/blogv2/images/apple-touch-icon.png?version=pr20250205-1847" rel="apple-touch-icon"> <meta property="gtm-tag" content="GTM-TRV24V">  <script> let trustedTypePolicy = { createHTML: (str) => str, createScript: (str) => str, createScriptURL: (url) => url }; if (window.trustedTypes && window.trustedTypes.createPolicy) { const safeScriptDomains = [ 'blob:', '/static/blogv2/', '/static/keyword/', '/static/youtube/', '/static/blog_youtube/', '//cdn.ampproject.org/', '//googleads.g.doubleclick.net', '//survey.g.doubleclick.net', '//www.google-analytics.com/', '//www.google.com', '//www.googletagmanager.com', '//www.gstatic.com', '//www.youtube.com', '//youtube.googleapis.com', ]; const safeScripts = [ 'google_tag_manager[""]', '(function anonymous(' ]; trustedTypePolicy = window.trustedTypes.createPolicy('default', { /* Enable create HTML */ createHTML: (str) => { return str }, /* Enable script creation */ createScript: (str) => { const safeScriptString = safeScripts.find( (safeScript) => str.includes(safeScript) ); if (!safeScriptString) { console.warn( `unsafe createScript: "${str}"` ); } return str; }, /* Allow for safe domains only */ createScriptURL: (url) => { const safeDomainsUrl = safeScriptDomains.find( (safeDomain) => url.includes(safeDomain) ); if (!safeDomainsUrl && !url.startsWith(window.location.origin)) { console.warn( `Unsafe createScriptURL: "${url}"` ); } return url; }, }); } window.trustedTypePolicy = trustedTypePolicy; </script> </head> <body class="template-articlepage keyword-blog"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TRV24V" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <div class="data-layer-init-data" data-analytics=' { "event": "dataLayer_initialized", "page_name": "The path forward with the Privacy Sandbox", "experiments": "undefined", "locale": "en-us", "page_type": "blogv2 | article page", "primary_tag": "topics - google in europe", "secondary_tags": "UK,Chrome,Google Ads,Public Policy", "landing_page_tags": "topics - uk|products - chrome|products - google ads|topics - public policy", "article_name": "The path forward with the Privacy Sandbox", "author_name": "William Malcolm, Oliver Bethell", "publish_date": "2022-02-11|07:00", "hero_media": "none", "special_hero": "undefined", "days_since_published": "1102", "content_category": "Topics - Google in Europe", "word_count": "long 600+", "has_audio": "no", "has_video": "no" }'> </div> <div class="page-analytics-data" data-analytics=' { "event": "pageview", "slug": "path-forward-privacy-sandbox", "contentType": "blogv2 | article page", "author": "william malcolm, oliver bethell", "primaryTag": "topics - google in europe", "secondaryTags": "topics - uk|products - chrome|products - google ads|topics - public policy", "publishDate": "2022-02-11|07:00", "tags": "topics - uk|products - chrome|products - google ads|topics - public policy", "wordCount": "long 600+", "contentCategory": "Announcement", "heroMedia": "none", }'> </div> <script type="text/javascript"> (function() { var dataLayerInitElement = document.querySelector('.data-layer-init-data'); var dataLayerObject = JSON.parse( dataLayerInitElement.getAttribute('data-analytics') ); // Change undefined strings to primitive value undefined. Object.entries(dataLayerObject).forEach(([key, value]) => { dataLayerObject[key] = value === 'undefined' ? undefined : value; }); if (!window['dataLayer']) { window['dataLayer'] = []; } window['dataLayer'].push(dataLayerObject); }()); </script> <script type="text/javascript"> (function() { var elem_ = document.querySelector('.page-analytics-data'); var scrubObject = { 'event': 'scrubbedUrl', 'url': getScrubbedUrl() }; var baseAnalyticsObject = JSON.parse( elem_.getAttribute('data-analytics').replace(/,(?=[^,]*$)/, '') ); function getScrubbedUrl() { const urlParams = location.href.split('?'); const hostPathUrl = urlParams[0]; if(urlParams.length === 1) return hostPathUrl; try { const searchParams = urlParams[1].split('&'); const utmParams = searchParams.filter(param => param.startsWith('utm') || param.startsWith('query')).join('&'); if(!utmParams.length) return hostPathUrl; return `${hostPathUrl}?${utmParams}`; } catch(error) { console.error('scrubbed Url error =>', e); } return hostPathUrl; } function handlePublishDate(dataObj) { var publishDate = dataObj['publishDate']; if (typeof publishDate !== 'undefined') { var oneDay = 24*60*60*1000; var dateParts = publishDate.split('|'); var pubDay = new Date(dateParts[0]); var today = new Date(); var daysSince = Math.round((today - pubDay) / oneDay); dataObj['daysSincePublished'] = daysSince.toString(); } pushData(dataObj); } function pushData(analyticsEvent) { if (!window['dataLayer']) { window['dataLayer'] = []; } window['dataLayer'].push(analyticsEvent); const globalKWDimenssions = Object.assign({}, analyticsEvent); if(globalKWDimenssions['event']) { delete globalKWDimenssions['event']; } window['globalKWCustomDimensions'] = globalKWDimenssions; } pushData(scrubObject); handlePublishDate(baseAnalyticsObject); }()); </script> <div class="surveys"> <uni-feedback-survey-controller> <div id="feedback-surveys-json" style="display: none;" data-static-icons='{ "close": "/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-close" }' > [{"model": "blogsurvey.survey", "pk": 5, "fields": {"name": "Sentiment Change - All Articles - Nov 2024", "survey_id": "sentiment-change-all-articles-nov-2024_241031", "scroll_depth_trigger": 75, "previous_survey": null, "display_rate": 50, "thank_message": "Thank you!", "thank_emoji": "✅", "questions": "[{\"id\": \"c32a4772-5575-4985-814a-afd8d15d5d6d\", \"type\": \"simple_question\", \"value\": {\"question\": \"After reading this article, how has your perception of Google changed?\", \"responses\": [{\"id\": \"cb111cda-60ba-4ac5-8260-17c5326e485b\", \"type\": \"item\", \"value\": \"Gotten better\"}, {\"id\": \"d8864abb-689a-4b52-b021-449af0b0a7c6\", \"type\": \"item\", \"value\": \"Gotten worse\"}, {\"id\": \"f169d98d-1731-4efc-be90-3cd379a2a63e\", \"type\": \"item\", \"value\": \"Stayed the same\"}, {\"id\": \"701d8c63-affe-4f44-85f0-71538a310d65\", \"type\": \"item\", \"value\": \"Don't know\"}]}}]", "target_article_pages": true}}] </div> </uni-feedback-survey-controller> </div> <div class="uni-header-content-pusher"></div> <header class="uni-header h-u-box-shadow-2" data-component="uni-header"> <div class="uni-header__hamburguer-wrapper"> <button class="uni-header__hamburguer-button" aria-expanded="false" tabindex="0" aria-label="Navigation menu"> <svg class="h-c-header__hamburger-img h-c-header__hamburger-img--standard events-off" role="presentation" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#h-burger"></use> </svg> </button> </div> <figure class="uni-header__logo-google" title="Google" tabindex="-1"> <svg aria-label="Google" role="img" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#h-color-google-logo"></use> </svg> </figure> <div> <a href="#jump-content" class="h-c-header__jump-to-content"> <span class="h-c-header__jump-to-content-text">Skip to main content</span> </a> </div> <div class="uni-header__site-title" data-analytics-module='{ "module_name": "main nav", "section_header": "The Keyword" }'> <a href="/" class="uni-header__site-title-link"> <div> The Keyword </div> </a> </div> <div class="uni-article-progress-bar slide-up" data-component="uni-progress-bar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="0" aria-hidden="true" tab-index="-1" role="progressbar"> <div class="uni-article-progress-bar__title uni-article-progress-bar__ellipsis"> The path forward with the Privacy Sandbox </div> <div class="uni-article-progress-bar__social" aria-hidden="true" data-analytics-module='{ "module_name": "Progress Bar", "section_header": "The path forward with the Privacy Sandbox" }' > <div class ="uni-social-share " data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "menu", "label": "label" }'> <svg class="h-c-icon h-c-icon--color-text" aria-hidden="true" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=The%20path%20forward%20with%20the%20Privacy%20Sandbox%20%40google&url=https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "twitter" }' data-ga4-method="twitter"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=The%20path%20forward%20with%20the%20Privacy%20Sandbox&u=https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "facebook" }' data-ga4-method="facebook"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/&title=The%20path%20forward%20with%20the%20Privacy%20Sandbox" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "linkedin" }' data-ga4-method="linkedin"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=The%20path%20forward%20with%20the%20Privacy%20Sandbox&body=Check out this article on the Keyword:%0A%0AThe%20path%20forward%20with%20the%20Privacy%20Sandbox%0A%0AThe UK’s CMA accepts Google’s commitments for the Privacy Sandbox%0A%0Ahttps://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "email" }' data-ga4-method="email"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> <div class="uni-article-progress-bar__indicator hide-progress-bar"></div> </div> <nav class="uni-navigation uni-navigation--desktop" role="navigation" aria-label="Main" data-analytics-module='{ "module_name": "main nav", "section_header": "Desktop menu" }'> <div class="uni-navigation__list-desktop"> <ul id="uni-main-menu" class="uni-main-menu" data-component="uni-navigation"> <li data-has-subnav="" class="uni-main-menu__item uni-main-menu__item--desktop inactive "> <a href="/" class="uni-main-menu__item-label " role="button" tabindex="0"> Home </a> </li> <li data-has-subnav="yes" class="uni-main-menu__item uni-main-menu__item--desktop inactive has-submenu"> <button class="uni-main-menu__item-label has-submenu" tabindex="0"> Product news <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <div class="uni-main-menu__subnav uni-main-menu__subnav--desktop"> <button class="uni-main-menu__subnav-title uni-main-menu__subnav-title--desktop"> <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> Product news </button> <ul class="uni-main-menu__subnav-list"> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> Android, Chrome & Play <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/android/" data-navigation=product-news> Android </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/chrome/" data-navigation=product-news> Chrome </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/chromebooks/" data-navigation=product-news> Chromebooks </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/google-play/" data-navigation=product-news> Google Play </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/wear-os/" data-navigation=product-news> Wear OS </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/products/android-chrome-play/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Android, Chrome & Play"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> Platforms & Devices <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/fitbit/" data-navigation=product-news> Fitbit </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/google-nest/" data-navigation=product-news> Google Nest </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/pixel/" data-navigation=product-news> Pixel </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/products/platforms-devices/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Platforms & Devices"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> Explore & Get Answers <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/gemini/" data-navigation=product-news> Gemini </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/maps/" data-navigation=product-news> Maps </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/news/" data-navigation=product-news> News </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/search/" data-navigation=product-news> Search </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/shopping/" data-navigation=product-news> Shopping </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/products/explore-get-answers/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Explore & Get Answers"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> Connect & Communicate <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/classroom/" data-navigation=product-news> Classroom </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/photos/" data-navigation=product-news> Photos </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/registry/" data-navigation=product-news> Registry </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/translate/" data-navigation=product-news> Translate </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> In the Cloud <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/workspace/" data-navigation=product-news> Google Workspace </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="https://cloud.google.com/blog/" data-navigation=product-news> More on the Cloud Blog <svg class="icon h-c-icon uni-main-menu__subnav-sublist-external-icon" role="presentation" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-arrow-forward"></use> </svg> </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/google-cloud/" data-navigation=product-news> Google Cloud </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/products/cloud/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="In the Cloud"> See all </a> </li> </ul> </li> </ul> <a href="/products/" class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--landing uni-main-menu__subnav-item-name--desktop"> See all product updates </a> </div> <div class="h-c-page uni-main-menu__submenu-wrapper" id="uni-navigation__item-1-2" aria-expanded="false" aria-hidden="true" role="menu"> <ul class="uni-main-menu__submenu has-view-all"> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-product-news-1"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-product-news-1"> Android, Chrome & Play </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/products/android/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Android </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/chrome/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Chrome </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/chromebooks/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Chromebooks </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/google-play/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Google Play </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/wear-os/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Wear OS </a> </li> </ul> <a href="/products/android-chrome-play/" data-navigation="Android, Chrome & Play" role="menuitem" title="See all Android, Chrome & Play articles" class="uni-main-menu__submenu-item-see-all"> See all <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </li> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-product-news-2"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-product-news-2"> Platforms & Devices </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/products/fitbit/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Fitbit </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/google-nest/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Google Nest </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/pixel/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Pixel </a> </li> </ul> <a href="/products/platforms-devices/" data-navigation="Platforms & Devices" role="menuitem" title="See all Platforms & Devices articles" class="uni-main-menu__submenu-item-see-all"> See all <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </li> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-product-news-3"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-product-news-3"> Explore & Get Answers </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/products/gemini/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Gemini </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/maps/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Maps </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/news/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> News </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/search/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Search </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/shopping/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Shopping </a> </li> </ul> <a href="/products/explore-get-answers/" data-navigation="Explore & Get Answers" role="menuitem" title="See all Explore & Get Answers articles" class="uni-main-menu__submenu-item-see-all"> See all <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </li> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-product-news-4"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-product-news-4"> Connect & Communicate </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/products/classroom/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Classroom </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/photos/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Photos </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/registry/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Registry </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/translate/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Translate </a> </li> </ul> </li> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-product-news-5"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-product-news-5"> In the Cloud </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/products/workspace/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Google Workspace </a> </li> <li class="uni-main-menu__submenu-link"> <a href="https://cloud.google.com/blog/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> More on the Cloud Blog <svg class="icon h-c-icon uni-main-menu__submenu-external-icon" role="presentation" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-arrow-forward"></use> </svg> </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/products/google-cloud/" role="menuitem" data-navigation=product-news class="uni-main-menu__submenu-anchor"> Google Cloud </a> </li> </ul> <a href="/products/cloud/" data-navigation="In the Cloud" role="menuitem" title="See all In the Cloud articles" class="uni-main-menu__submenu-item-see-all"> See all <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </li> </ul> <div class="uni-main-menu__submenu-view-all"> <a href="/products/" class="uni-main-menu__submenu-view-all-link"> See all product updates <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </div> <button class="uni-main-menu__submenu-close" aria-label="Close Menu"> <svg class="h-c-icon h-c-icon--24px uni-main-menu__submenu-close--icon" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#close_icon"></use> </svg> </button> </div> </li> <li data-has-subnav="yes" class="uni-main-menu__item uni-main-menu__item--desktop active has-submenu"> <button class="uni-main-menu__item-label has-submenu" tabindex="0"> Company news <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <div class="uni-main-menu__subnav uni-main-menu__subnav--desktop"> <button class="uni-main-menu__subnav-title uni-main-menu__subnav-title--desktop"> <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> Company news </button> <ul class="uni-main-menu__subnav-list"> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> Outreach & initiatives <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/arts-culture/" data-navigation=company-news> Arts & Culture </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/education/" data-navigation=company-news> Education </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/entrepreneurs/" data-navigation=company-news> Entrepreneurs </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/public-policy/" data-navigation=company-news> Public Policy </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/sustainability/" data-navigation=company-news> Sustainability </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/outreach-initiatives/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Outreach & initiatives"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> Technology <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/ai/" data-navigation=company-news> AI </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/developers/" data-navigation=company-news> Developers </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/health/" data-navigation=company-news> Health </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/google-deepmind/" data-navigation=company-news> Google DeepMind </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/google-labs/" data-navigation=company-news> Google Labs </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/safety-security/" data-navigation=company-news> Safety and security </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/technology/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Technology"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> Inside Google <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/inside-google/infrastructure/" data-navigation=company-news> Data centers and infrastructure </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/inside-google/doodles/" data-navigation=company-news> Doodles </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/inside-google/googlers/" data-navigation=company-news> Googlers </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/inside-google/life-at-google/" data-navigation=company-news> Life at Google </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/inside-google/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Inside Google"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> Around the globe <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/around-the-globe/google-asia/" data-navigation=company-news> Google in Asia </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/around-the-globe/google-europe/" data-navigation=company-news> Google in Europe </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/around-the-globe/google-latin-america/" data-navigation=company-news> Google in Latin America </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/around-the-globe/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Around the globe"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--desktop has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--desktop"> Authors <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--desktop"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/sundar-pichai/" data-navigation=company-news> Sundar Pichai, CEO </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/ruth-porat/" data-navigation=company-news> Ruth Porat, President & Chief Investment Officer </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/kent-walker/" data-navigation=company-news> Kent Walker, SVP </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/james-manyika/" data-navigation=company-news> James Manyika, SVP </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/authors/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Authors"> See all </a> </li> </ul> </li> </ul> </div> <div class="h-c-page uni-main-menu__submenu-wrapper" id="uni-navigation__item-1-3" aria-expanded="false" aria-hidden="true" role="menu"> <ul class="uni-main-menu__submenu has-view-all"> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-company-news-1"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-company-news-1"> Outreach & initiatives </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/outreach-initiatives/arts-culture/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Arts & Culture </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/outreach-initiatives/education/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Education </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/outreach-initiatives/entrepreneurs/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Entrepreneurs </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/outreach-initiatives/public-policy/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Public Policy </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/outreach-initiatives/sustainability/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Sustainability </a> </li> </ul> <a href="/outreach-initiatives/" data-navigation="Outreach & initiatives" role="menuitem" title="See all Outreach & initiatives articles" class="uni-main-menu__submenu-item-see-all"> See all <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </li> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-company-news-2"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-company-news-2"> Technology </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/technology/ai/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> AI </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/technology/developers/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Developers </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/technology/health/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Health </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/technology/google-deepmind/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Google DeepMind </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/technology/google-labs/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Google Labs </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/technology/safety-security/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Safety and security </a> </li> </ul> <a href="/technology/" data-navigation="Technology" role="menuitem" title="See all Technology articles" class="uni-main-menu__submenu-item-see-all"> See all <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </li> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-company-news-3"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-company-news-3"> Inside Google </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/inside-google/infrastructure/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Data centers and infrastructure </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/inside-google/doodles/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Doodles </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/inside-google/googlers/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Googlers </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/inside-google/life-at-google/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Life at Google </a> </li> </ul> <a href="/inside-google/" data-navigation="Inside Google" role="menuitem" title="See all Inside Google articles" class="uni-main-menu__submenu-item-see-all"> See all <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </li> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-company-news-4"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-company-news-4"> Around the globe </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/around-the-globe/google-asia/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Google in Asia </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/around-the-globe/google-europe/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Google in Europe </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/around-the-globe/google-latin-america/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Google in Latin America </a> </li> </ul> <a href="/around-the-globe/" data-navigation="Around the globe" role="menuitem" title="See all Around the globe articles" class="uni-main-menu__submenu-item-see-all"> See all <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </li> <li class="uni-main-menu__submenu-item" role="group" aria-labelledby="uni-main-menu__submenu-item-label-company-news-5"> <span class="uni-main-menu__submenu-item-label" id="uni-main-menu__submenu-item-label-company-news-5"> Authors </span> <ul class="uni-main-menu__submenu-links"> <li class="uni-main-menu__submenu-link"> <a href="/authors/sundar-pichai/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Sundar Pichai, CEO </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/authors/ruth-porat/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Ruth Porat, President & Chief Investment Officer </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/authors/kent-walker/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> Kent Walker, SVP </a> </li> <li class="uni-main-menu__submenu-link"> <a href="/authors/james-manyika/" role="menuitem" data-navigation=company-news class="uni-main-menu__submenu-anchor"> James Manyika, SVP </a> </li> </ul> <a href="/authors/" data-navigation="Authors" role="menuitem" title="See all Authors articles" class="uni-main-menu__submenu-item-see-all"> See all <svg id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </svg> </a> </li> </ul> <button class="uni-main-menu__submenu-close" aria-label="Close Menu"> <svg class="h-c-icon h-c-icon--24px uni-main-menu__submenu-close--icon" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#close_icon"></use> </svg> </button> </div> </li> <li data-has-subnav="" class="uni-main-menu__item uni-main-menu__item--desktop inactive "> <a href="/feed" class="uni-main-menu__item-label " role="button" tabindex="0"> Feed </a> </li> </ul> </div> <div class="uni-header__newsletter uni-header__newsletter--mobile"> <a class="uni-header__newsletter--cta uni-header__newsletter--cta--mobile kw-button kw-button--high-emphasis" href="/newsletter-subscribe/" data-analytics-onclick='{ "event": "page interaction", "category": "newsletter", "action": "menu" , "label": "subscribe" }' aria-label="Newsletter subscribe" data-content-type="blogv2 | article page"> Subscribe</a> </div> </nav> <script type="application/json" data-catalog-id="search-bar"> { "find_an_article": "Find an article...", "rss_link": "/rss/", "rss_feed": "RSS feed", "press_corner": "Press corner", "press_corner_slug": "press/", "secondary_menu": "Secondary menu", "search": "Search", "submit": "Submit", "close": "Close", "execute_search": "Execute search", "dismiss_search": "Dismiss search", "suggested_results_for": "[[number]] suggested results for [[query_term]]", "by_string": "By", "conjunction_symbol": "\u0026" } </script> <uni-search-bar class="uni-search-bar" site-id="2" data-static-icons='{ "clear": "/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-clear", "more_vert": "/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-more-vert", "rss_feed": "/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-rss-feed", "search": "/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-search" }' > </uni-search-bar> <div class="uni-header__newsletter uni-header__newsletter--desktop"> <a class="uni-header__newsletter--cta uni-header__newsletter--cta--desktop kw-button kw-button--high-emphasis" href="/newsletter-subscribe/" data-analytics-onclick='{ "event": "page interaction", "category": "newsletter", "action": "header" , "label": "subscribe" }' aria-label="Newsletter subscribe" data-content-type="blogv2 | article page"> Subscribe</a> </div> </header> <nav class="uni-navigation uni-navigation--mobile" role="navigation" aria-label="Main" data-component="uni-navigation-mobile" aria-hidden='true' data-analytics-module='{ "module_name": "mobile nav", "section_header": "Mobile menu" }'> <div class="uni-navigation__brand-mobile"> <button class="uni-navigation__close" aria-label="Close Menu" aria-hidden="true"> <svg aria-label="Close Menu" class="h-c-icon h-c-icon--24px uni-main-menu__submenu-close--icon" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#close_icon"></use> </svg> </button> <figure class="uni-navigation__logo-google" title="Google"> <svg aria-label="Google" role="img" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#h-color-google-logo"></use> </svg> </figure> <span class="uni-navigation__site-title"> <a class="uni-header__site-title-link" href="/" data-analytics=""> <div> The Keyword </div> </a> </span> </div> <div class="uni-navigation__list-mobile"> <ul id="uni-main-menu" class="uni-main-menu" > <li data-has-subnav="" class="uni-main-menu__item uni-main-menu__item--mobile inactive "> <a href="/" class="uni-main-menu__item-label " role="button" tabindex="0"> Home </a> </li> <li data-has-subnav="yes" class="uni-main-menu__item uni-main-menu__item--mobile inactive has-submenu"> <button class="uni-main-menu__item-label has-submenu" tabindex="0"> Product news <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <div class="uni-main-menu__subnav uni-main-menu__subnav--mobile"> <button class="uni-main-menu__subnav-title uni-main-menu__subnav-title--mobile"> <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> Product news </button> <ul class="uni-main-menu__subnav-list"> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> Android, Chrome & Play <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/android/" data-navigation=product-news> Android </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/chrome/" data-navigation=product-news> Chrome </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/chromebooks/" data-navigation=product-news> Chromebooks </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/google-play/" data-navigation=product-news> Google Play </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/wear-os/" data-navigation=product-news> Wear OS </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/products/android-chrome-play/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Android, Chrome & Play"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> Platforms & Devices <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/fitbit/" data-navigation=product-news> Fitbit </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/google-nest/" data-navigation=product-news> Google Nest </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/pixel/" data-navigation=product-news> Pixel </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/products/platforms-devices/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Platforms & Devices"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> Explore & Get Answers <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/gemini/" data-navigation=product-news> Gemini </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/maps/" data-navigation=product-news> Maps </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/news/" data-navigation=product-news> News </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/search/" data-navigation=product-news> Search </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/shopping/" data-navigation=product-news> Shopping </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/products/explore-get-answers/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Explore & Get Answers"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> Connect & Communicate <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/classroom/" data-navigation=product-news> Classroom </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/photos/" data-navigation=product-news> Photos </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/registry/" data-navigation=product-news> Registry </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/translate/" data-navigation=product-news> Translate </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> In the Cloud <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/workspace/" data-navigation=product-news> Google Workspace </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="https://cloud.google.com/blog/" data-navigation=product-news> More on the Cloud Blog <svg class="icon h-c-icon uni-main-menu__subnav-sublist-external-icon" role="presentation" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-arrow-forward"></use> </svg> </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/products/google-cloud/" data-navigation=product-news> Google Cloud </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/products/cloud/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="In the Cloud"> See all </a> </li> </ul> </li> </ul> <a href="/products/" class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--landing uni-main-menu__subnav-item-name--mobile"> See all product updates </a> </div> </li> <li data-has-subnav="yes" class="uni-main-menu__item uni-main-menu__item--mobile active has-submenu"> <button class="uni-main-menu__item-label has-submenu" tabindex="0"> Company news <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <div class="uni-main-menu__subnav uni-main-menu__subnav--mobile"> <button class="uni-main-menu__subnav-title uni-main-menu__subnav-title--mobile"> <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> Company news </button> <ul class="uni-main-menu__subnav-list"> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> Outreach & initiatives <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/arts-culture/" data-navigation=company-news> Arts & Culture </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/education/" data-navigation=company-news> Education </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/entrepreneurs/" data-navigation=company-news> Entrepreneurs </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/public-policy/" data-navigation=company-news> Public Policy </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/outreach-initiatives/sustainability/" data-navigation=company-news> Sustainability </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/outreach-initiatives/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Outreach & initiatives"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> Technology <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/ai/" data-navigation=company-news> AI </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/developers/" data-navigation=company-news> Developers </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/health/" data-navigation=company-news> Health </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/google-deepmind/" data-navigation=company-news> Google DeepMind </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/google-labs/" data-navigation=company-news> Google Labs </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/technology/safety-security/" data-navigation=company-news> Safety and security </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/technology/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Technology"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> Inside Google <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/inside-google/infrastructure/" data-navigation=company-news> Data centers and infrastructure </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/inside-google/doodles/" data-navigation=company-news> Doodles </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/inside-google/googlers/" data-navigation=company-news> Googlers </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/inside-google/life-at-google/" data-navigation=company-news> Life at Google </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/inside-google/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Inside Google"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> Around the globe <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/around-the-globe/google-asia/" data-navigation=company-news> Google in Asia </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/around-the-globe/google-europe/" data-navigation=company-news> Google in Europe </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/around-the-globe/google-latin-america/" data-navigation=company-news> Google in Latin America </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/around-the-globe/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Around the globe"> See all </a> </li> </ul> </li> <li class="uni-main-menu__subnav-item uni-main-menu__subnav-item--mobile has-submenu"> <button class="uni-main-menu__subnav-item-name uni-main-menu__subnav-item-name--mobile"> Authors <figure class="expand-caret"> <svg class="icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-expand"></use> </svg> </figure> </button> <ul class="uni-main-menu__subnav-sublist uni-main-menu__subnav-sublist--mobile"> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/sundar-pichai/" data-navigation=company-news> Sundar Pichai, CEO </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/ruth-porat/" data-navigation=company-news> Ruth Porat, President & Chief Investment Officer </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/kent-walker/" data-navigation=company-news> Kent Walker, SVP </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/james-manyika/" data-navigation=company-news> James Manyika, SVP </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/authors/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Authors"> See all </a> </li> </ul> </li> </ul> </div> </li> <li data-has-subnav="" class="uni-main-menu__item uni-main-menu__item--mobile inactive "> <a href="/feed" class="uni-main-menu__item-label " role="button" tabindex="0"> Feed </a> </li> </ul> <ul class="uni-header__kebab-menu uni-header__kebab-menu--mobile"> <li class="uni-header__kebab-menu-item"> <li class="uni-header__kebab-menu-item"> <a href="/press//" title="Press corner">Press corner</a> </li> </li> <li class="uni-header__kebab-menu-item"> <a href="/rss/" title="RSS feed"> RSS feed </a> </li> </ul> </div> <div class="uni-header__newsletter uni-header__newsletter--mobile"> <a class="uni-header__newsletter--cta uni-header__newsletter--cta--mobile kw-button kw-button--high-emphasis" href="/newsletter-subscribe/" data-analytics-onclick='{ "event": "page interaction", "category": "newsletter", "action": "menu" , "label": "subscribe" }' aria-label="Newsletter subscribe" data-content-type="blogv2 | article page"> Subscribe</a> </div> </nav> <div class="overlay-body-menu--mobile"></div> <div class="loader-mask"> <div class="loader-mask__loader"></div> </div> <main id="jump-content" class="site-content" tabindex="-1"> <article class="uni-article-wrapper"> <section class="article-hero"> <div class="article-hero__container"> <div class="article-hero__breadcrumb"> <div class="breadcrumb__container" data-component="uni-breadcrumb"> <button class="breadcrumb__prev-btn hide" aria-label="Previous"> <svg role="presentation" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#uni-icon-chevron-right"></use> </svg> </button> <div class="breadcrumb__focusable breadcrumb__focusable--start"></div> <nav aria-label="Breadcrumb" class="breadcrumb breadcrumb__scrollable"> <span class="breadcrumb__label">Breadcrumb</span> <ol data-analytics-module='{ "module_name": "breadcrumbs", "section_header": "The path forward with the Privacy Sandbox" }'> <li> <a href="https://blog.google/" class="breadcrumb__button breadcrumb__button--homepage" title="The Keyword" aria-label="The Keyword" data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "The Keyword" }' > <svg role="presentation" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#uni-icon-homepage"></use> </svg> </a> </li> <li> <svg class="breadcrumb__chevron" role="presentation" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#uni-icon-chevron-right"></use> </svg> <a href="https://blog.google/around-the-globe/" class="breadcrumb__button" data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Around the Globe" }' > Around the Globe </a> </li> <li> <svg class="breadcrumb__chevron" role="presentation" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#uni-icon-chevron-right"></use> </svg> <a href="https://blog.google/around-the-globe/google-europe/" class="breadcrumb__button" data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google in Europe" }' > Google in Europe </a> </li> </ol> </nav> <div class="breadcrumb__focusable breadcrumb__focusable--end"></div> <button class="breadcrumb__next-btn hide" aria-label="Next"> <svg role="presentation" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#uni-icon-chevron-right"></use> </svg> </button> </div> </div> <h1 class="article-hero__h1">The path forward with the Privacy Sandbox</h1> </div> </section> <div class="article-meta__author-container" data-analytics-module='{ "module_name": "Hero Menu", "section_header": "The path forward with the Privacy Sandbox" }'> <div class="article-meta__author-wrapper"> <div class="article-meta__abstract"> <div class="article-meta__abstract-aside article-meta__abstract-aside--no-abstract"> <div class="article-meta__published-wrapper"> <p class="article-meta__published-at uni-body--small">Feb 11, 2022</p> <span aria-hidden="true" class="article-meta__separator">·</span> <p class="article-meta__read-time uni-body--small" data-reading-time-render>[[read-time]] min read</p> </div> <div class ="uni-social-share uni-social-share--mobile" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }'> <svg class="h-c-icon h-c-icon--color-text" aria-hidden="true" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=The%20path%20forward%20with%20the%20Privacy%20Sandbox%20%40google&url=https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "twitter" }' data-ga4-method="twitter"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=The%20path%20forward%20with%20the%20Privacy%20Sandbox&u=https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "facebook" }' data-ga4-method="facebook"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/&title=The%20path%20forward%20with%20the%20Privacy%20Sandbox" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "linkedin" }' data-ga4-method="linkedin"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=The%20path%20forward%20with%20the%20Privacy%20Sandbox&body=Check out this article on the Keyword:%0A%0AThe%20path%20forward%20with%20the%20Privacy%20Sandbox%0A%0AThe UK’s CMA accepts Google’s commitments for the Privacy Sandbox%0A%0Ahttps://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> </div> </div> <div class="article-meta__container"> <div class="article-meta__content"> <div class="article-meta__author"> <div class="article-meta__author-noimage" data-component="uni-monogram" data-author="William Malcolm"> </div> <div class="article-meta__author-info"> <div class="article-meta__author-name">William Malcolm</div> <div class="article-meta__author-title"> Director, Privacy Legal EMEA, Google </div> </div> </div> <div class="article-meta__author"> <div class="article-meta__author-noimage" data-component="uni-monogram" data-author="Oliver Bethell"> </div> <div class="article-meta__author-info"> <div class="article-meta__author-name">Oliver Bethell</div> <div class="article-meta__author-title"> Director, Legal, Google </div> </div> </div> </div> <div class="article-share__wrapper" data-analytics-module='{ "module_name": "Hero Share", "section_header": "The path forward with the Privacy Sandbox" }'> <div class ="uni-social-share uni-social-share--desktop" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }'> <svg class="h-c-icon h-c-icon--color-text" aria-hidden="true" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=The%20path%20forward%20with%20the%20Privacy%20Sandbox%20%40google&url=https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "twitter" }' data-ga4-method="twitter"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=The%20path%20forward%20with%20the%20Privacy%20Sandbox&u=https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "facebook" }' data-ga4-method="facebook"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/&title=The%20path%20forward%20with%20the%20Privacy%20Sandbox" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "linkedin" }' data-ga4-method="linkedin"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=The%20path%20forward%20with%20the%20Privacy%20Sandbox&body=Check out this article on the Keyword:%0A%0AThe%20path%20forward%20with%20the%20Privacy%20Sandbox%0A%0AThe UK’s CMA accepts Google’s commitments for the Privacy Sandbox%0A%0Ahttps://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg class="h-c-icon h-c-icon--social h-c-icon--30px" aria-hidden="true" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/around-the-globe/google-europe/path-forward-privacy-sandbox/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> </div> </div> <div class="h-c-page uni-blog-article-no-hero"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1"> <hr class="uni-blog-article-no-hero__line"> <hr class="uni-blog-article-no-hero__line"> </div> </div> </div> <section class="uni-container article-container"> <div class="uni-wrapper article-container__wrapper"> <div class="uni-content uni-blog-article-container article-container__content " data-reading-time="true" data-component="uni-article-body"> <google-read-aloud-player data-analytics-module='{ "event": "module_impression", "module_name": "ai_audio", "section_header": "The path forward with the Privacy Sandbox" }' data-call-to-action-text="Listen to article" data-date-modified="2022-02-11T07:05:02.697181+00:00" data-progress-bar-style="half-wave" data-api-key="AIzaSyBLT6VkYe-x7sWLZI2Ep26-fNkBKgND-Ac" data-article-style="style9" data-tracking-ids="G-HGNBTNCHCQ,G-6NKTLKV14N" data-voice-list="en.ioh-pngnat:Cyan,en.usb-pngnat:Lime" data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 16px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" style=min-height:55px;display:block;max-width:726px;margin-left:auto;margin-right:auto;margin-bottom:36px; > </google-read-aloud-player> <script async src="https://www.gstatic.com/readaloud/player/web/api/js/api.js"></script>  <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "The path forward with the Privacy Sandbox" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p>Google’s aim with the <a href="https://privacysandbox.com/">Privacy Sandbox</a> is to improve web privacy for people around the world, while also giving publishers, creators and other developers the tools they need to build thriving businesses. This includes building new digital advertising tools, in collaboration with the wider industry, to replace third-party cookies with alternatives that better protect consumer privacy and preserve peoples’ access to free content online.</p><p>Since announcing the Privacy Sandbox we have been in open dialogue with the industry, consumer advocates and regulators to gather feedback on this initiative. Over the past year, we have also <a href="https://blog.google/around-the-globe/google-europe/update-our-privacy-sandbox-commitments/">worked closely</a> with the UK’s Competition and Markets Authority (CMA) and Information Commissioner’s Office (ICO), including on a set of legally-binding commitments to address the CMA’s competition concerns over the Privacy Sandbox which will govern how we will design and implement this initiative. The aim, through this regulatory oversight and supervision, is to provide reassurance that the Privacy Sandbox will protect consumers and support a competitive ad-funded web, and not favor Google.</p><p>The <a href="https://www.gov.uk/cma-cases/investigation-into-googles-privacy-sandbox-browser-changes">commitments</a> address these concerns through three main principles. First, the changes we will make in Chrome in the context of the Privacy Sandbox initiative will apply in the same way to Google’s advertising products as to products from other companies. Second, we will design, develop and implement Privacy Sandbox with regulatory oversight and input from the CMA and the ICO. And third, we will inform the CMA in advance of our intention to remove third-party cookies and agree to wait for their feedback on whether any competition law concerns remain.</p><p>Privacy by design and by default have been at the heart of the Privacy Sandbox from the outset, and we are also intent on ensuring that the new tools meet the requirements set out in the recent ICO’s <a href="https://ico.org.uk/media/about-the-ico/documents/4019050/opinion-on-data-protection-and-privacy-expectations-for-online-advertising-proposals.pdf">Opinion on Data protection and privacy expectations for online advertising proposals</a>. To that end, we are designing these new tools to avoid cross-site tracking, provide people with better transparency and control, and result in better outcomes for people and businesses on the web. We look forward to further engagement with data protection authorities as we continue to iterate and improve on the proposals.</p><p>We’re pleased that today the CMA has accepted these commitments, which now go into immediate effect. The development and implementation criteria that underpin these commitments are summarized below, and can be found in full on the <a href="https://www.gov.uk/cma-cases/investigation-into-googles-privacy-sandbox-browser-changes">CMA’s website</a>. We will apply the commitments globally because we believe that they provide a roadmap for how to address both privacy and competition concerns in this evolving sector.</p><h3><b>Respecting user privacy while maintaining a well functioning ad-funded web</b></h3><p>Google’s objectives in developing the Privacy Sandbox proposals are to make the web more private and secure for people, while:</p><ol><li>Supporting the ability of publishers to generate revenue from advertising inventory and the ability of advertisers to secure value for money from advertising spend;</li><li>Supporting a good user experience when navigating the web, including in relation to digital advertising;</li><li>Providing users with substantial transparency and control in relation to their data as they browse the web; and</li><li>Not distorting competition between Google’s own advertising products and services and those of other market participants.</li></ol><p>We recognize that many publishers and advertisers rely on online advertising to fund their websites and reach new customers. So building tools which aim to improve people’s privacy, while continuing to support advertising, is key to keeping the web open and accessible to everyone and allowing businesses of all sizes to succeed.</p><h3><b>Developing the Privacy Sandbox</b></h3><p>To achieve the objectives above, Google is committing to designing, developing and implementing the Privacy Sandbox proposals taking into account specific criteria agreed with the CMA:</p><ol><li>The impact on privacy outcomes and compliance with privacy laws;</li><li>The impact on competition in digital advertising between Google and other market participants, and, in particular, the risk of distortion to competition;</li><li>The impact on publishers (including their ability to generate revenue from ad inventory) and advertisers;</li><li>The impact on user experience (e.g. relevance of advertising and transparency over the use of personal data); and</li><li>The technical feasibility, complexity and cost involved for Google.</li></ol><p>Building on many months of open consultation by Google — and the CMA — with the wider industry, Google will be consulting with the CMA and ICO on a regular basis in relation to the design, development and implementation of the Privacy Sandbox (including testing and public announcements). Google will also increase its engagement with industry stakeholders (including publishers, advertisers and ad tech providers) by providing a systematic feedback process to take on board reasonable views and suggestions. This continues our <a href="https://privacysandbox.com/">previous engagement</a> with web community members, who are encouraged to participate in the development and testing of the proposed new technologies through public discussion forums like the W3C, developer channels such as GitHub, industry groups and <a href="https://developer.chrome.com/blog/privacy-sandbox-participate/">origin trials</a>. We will also establish a dedicated microsite, available from <a href="https://privacysandbox.com/">privacysandbox.com</a>, explaining these channels in more detail and offering a new feedback form to submit suggested use cases and API feature requests, by the end of February 2022.</p><h3><b>Ensuring compliance</b></h3><p>Google will work with the CMA to resolve concerns without delay and consult and update the CMA and the ICO on an ongoing basis. Google has also committed to appoint an independent Monitoring Trustee who will have the access and technical expertise needed to ensure compliance, having consulted with the CMA. The Monitoring Trustee will work directly with the CMA, and will be central in ensuring compliance with the data and non-discrimination commitments offered by Google.</p><p>We believe that these commitments will ensure that competition continues to thrive while providing flexibility in designing the Privacy Sandbox APIs in a way that will improve peoples’ privacy online. Helping businesses adapt to a privacy-safe web, through invention and collaboration, can help provide the foundation for long-term economic sustainability and growth.</p><p>This process requires close engagement with competition and privacy regulators and new ways of working together. We hope these commitments can contribute to that new framework.</p></div> </div> </div> <div class="uni-blog-article-tags article-tags" data-analytics-module='{ "module_name": "Article Tags", "section_header": "The path forward with the Privacy Sandbox" }'> <div class="uni-blog-article-tags__wrapper"> <span class="uni-blog-article-tags__label uni-eyebrow">POSTED IN:</span> </div> <nav class="uni-blog-article-tags__container uni-click-tracker" data-analytics='{ "category": "landing page lead", "action": "article tag" }' > <ul class="uni-blog-article-tags__tags-list"> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/topics/google-europe/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google in Europe" }' data-analytics='{"label": "topics: Google in Europe"}' > Google in Europe </a> </li> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/around-the-globe/google-europe/united-kingdom/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google in Europe" }' data-analytics='{"label": "topics: UK"}' > UK </a> </li> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/products/chrome/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google in Europe" }' data-analytics='{"label": "product: Chrome"}' > Chrome </a> </li> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/products/ads-commerce/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google in Europe" }' data-analytics='{"label": "product: Google Ads"}' > Google Ads </a> </li> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/outreach-initiatives/public-policy/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google in Europe" }' data-analytics='{"label": "topics: Public Policy"}' > Public Policy </a> </li> </ul> </nav> </div> </div> </div> </section> </article> <div class="uni-related-articles-cards ga4-carousel" data-analytics-module='{ "module_name": "Article Footer Related Stories", "section_header": "Related stories" }' > <div class="uni-related-articles-cards-container" data-component="uni-related-articles"> <div class="uni-related-articles-grid-title"> <div class="uni-related-articles-grid-wrapper"> <h3 class="uni-related-articles-cards__title"> <div class="uni-related-articles-cards__title-content "> Related stories </div> </h3> </div> </div> <div class="uni-related-articles-cards__track"> <ul aria-role="menu" aria-label="Related articles" class="uni-related-articles-cards__wrap "> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/around-the-globe/google-europe/taoiseach-visits-google-to-celebrate-the-future-of-irelands-tech-talent/" class="uni-related-articles-cards__link" data-index="1" data-target="card" data-primaryTag = "topics - google in europe" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Taoiseach visits Google to celebrate the future of Ireland’s tech talent", "link_url": "https://blog.google/around-the-globe/google-europe/taoiseach-visits-google-to-celebrate-the-future-of-irelands-tech-talent/", "source_content": "Related stories", "related_index": "1", "related_article_tag": "topics - google in europe", "article_name": "Taoiseach visits Google to celebrate the future of Ireland’s tech talent", "author_name": "Jessica McCarthy" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screenshot_2025-02-14_6.51.13_A.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screenshot_2025-02-14_6.51.13_.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screenshot_2025-02-14_6.51.13_.max-1200x416.format-webp.webp" alt="Screenshot 2025-02-14 6.51.13 AM" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screenshot_2025-02-14_6.51.13_A.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screenshot_2025-02-14_6.51.13_.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google in Europe</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Taoiseach visits Google to celebrate the future of Ireland’s tech talent</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Jessica McCarthy </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Feb 14, 2025</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/chrome/chrome-enterprise-business-security/" class="uni-related-articles-cards__link" data-index="2" data-target="card" data-primaryTag = "products - chrome" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "5 ways Chrome Enterprise can secure your business every day", "link_url": "https://blog.google/products/chrome/chrome-enterprise-business-security/", "source_content": "Related stories", "related_index": "2", "related_article_tag": "products - chrome", "article_name": "5 ways Chrome Enterprise can secure your business every day", "author_name": "Mike Torres" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Resized_Chrome_Hero_Thumbnail.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Resized_Chrome_Hero_Thumbnail.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Resized_Chrome_Hero_Thumbnail.max-1200x416.format-webp.webp" alt="Resized_Chrome_Hero_Thumbnail" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Resized_Chrome_Hero_Thumbnail.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Resized_Chrome_Hero_Thumbnail.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Chrome</span> <h4 class="uni-related-articles-cards__headline" data-target="title">5 ways Chrome Enterprise can secure your business every day</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Mike Torres </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Feb 13, 2025</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/outreach-initiatives/entrepreneurs/growth-academy-ai-cybersecurity-cohort-2025/" class="uni-related-articles-cards__link" data-index="3" data-target="card" data-primaryTag = "topics - entrepreneurs" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "16 startups using AI to make our world safer", "link_url": "https://blog.google/outreach-initiatives/entrepreneurs/growth-academy-ai-cybersecurity-cohort-2025/", "source_content": "Related stories", "related_index": "3", "related_article_tag": "topics - entrepreneurs", "article_name": "16 startups using AI to make our world safer", "author_name": "Sandra Joyce" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GFS_1.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GFS_1.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GFS_1.max-1200x416.format-webp.webp" alt="GFS_1" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GFS_1.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GFS_1.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Entrepreneurs</span> <h4 class="uni-related-articles-cards__headline" data-target="title">16 startups using AI to make our world safer</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Sandra Joyce </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Feb 13, 2025</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/technology/health/google-ai-institute-womens-cancers/" class="uni-related-articles-cards__link" data-index="4" data-target="card" data-primaryTag = "topics - health" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "A new partnership to advance the treatment of women\u0027s cancer", "link_url": "https://blog.google/technology/health/google-ai-institute-womens-cancers/", "source_content": "Related stories", "related_index": "4", "related_article_tag": "topics - health", "article_name": "A new partnership to advance the treatment of women\u0027s cancer", "author_name": "Dr. Karen DeSalvo" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NZ8_9433.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NZ8_9433.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NZ8_9433.max-1200x416.format-webp.webp" alt="NZ8_9433" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NZ8_9433.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/NZ8_9433.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Health</span> <h4 class="uni-related-articles-cards__headline" data-target="title">A new partnership to advance the treatment of women's cancer</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Dr. Karen DeSalvo </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Feb 12, 2025</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/chrome/google-chrome-safe-browsing-one-billion-users/" class="uni-related-articles-cards__link" data-index="5" data-target="card" data-primaryTag = "products - chrome" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Defending 1 billion Chrome users with Enhanced Protection", "link_url": "https://blog.google/products/chrome/google-chrome-safe-browsing-one-billion-users/", "source_content": "Related stories", "related_index": "5", "related_article_tag": "products - chrome", "article_name": "Defending 1 billion Chrome users with Enhanced Protection", "author_name": "Benjamin Ackerman, Jonathan Li" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Chrome_Safer_Internet_Day_Blog_.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Chrome_Safer_Internet_Day_Blog.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Chrome_Safer_Internet_Day_Blog.max-1200x416.format-webp.webp" alt="Chrome_Safer Internet Day_Blog Header_V5" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Chrome_Safer_Internet_Day_Blog_.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Chrome_Safer_Internet_Day_Blog.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Chrome</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Defending 1 billion Chrome users with Enhanced Protection</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Benjamin Ackerman </span> & <span class="uni-related-articles-cards__author--name" data-target="author"> Jonathan Li </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Feb 11, 2025</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/technology/ai/ai-future-of-scientific-leadership/" class="uni-related-articles-cards__link" data-index="6" data-target="card" data-primaryTag = "topics - ai" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "AI and the future of scientific leadership", "link_url": "https://blog.google/technology/ai/ai-future-of-scientific-leadership/", "source_content": "Related stories", "related_index": "6", "related_article_tag": "topics - ai", "article_name": "AI and the future of scientific leadership", "author_name": "Kent Walker, James Manyika" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/2096x1182_AI_and_the_Future_of_.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/2096x1182_AI_and_the_Future_of.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/2096x1182_AI_and_the_Future_of.max-1200x416.format-webp.webp" alt="2096x1182 AI and the Future of Science - Keyword hero image" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/2096x1182_AI_and_the_Future_of_.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/2096x1182_AI_and_the_Future_of.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">AI</span> <h4 class="uni-related-articles-cards__headline" data-target="title">AI and the future of scientific leadership</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Kent Walker </span> & <span class="uni-related-articles-cards__author--name" data-target="author"> James Manyika </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Feb 06, 2025</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item--placeholder">.</li> </ul> </div> <button class="uni-related-articles-cards__arrow uni-related-articles-cards__arrow--prev " aria-controls="Previous" aria-label="Previous" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - left", "position": "" }' > <span class="uni-related-articles-cards__arrow--fig"></span> </button> <button class="uni-related-articles-cards__arrow uni-related-articles-cards__arrow--next " aria-controls="Next" aria-label="Next" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - right", "position": "" }' > <span class="uni-related-articles-cards__arrow--fig"></span> </button> <fieldset class="uni-related-articles-cards__pagination ga4-bullets " aria-label="Pagination"> <label for="uni-related-articles-cards__pagination-dot-1" data-index="1" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "1" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-1"> </label> <label for="uni-related-articles-cards__pagination-dot-2" data-index="2" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "2" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-2"> </label> <label for="uni-related-articles-cards__pagination-dot-3" data-index="3" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "3" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-3"> </label> <label for="uni-related-articles-cards__pagination-dot-4" data-index="4" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "4" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-4"> </label> <label for="uni-related-articles-cards__pagination-dot-5" data-index="5" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "5" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-5"> </label> <label for="uni-related-articles-cards__pagination-dot-6" data-index="6" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "6" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-6"> </label> </fieldset> </div> </main> <div class="uni-newsletter-toast" data-component="uni-newsletter-toast" data-analytics-onvisble ='{ "event": "page interaction", "category": "newsletter", "action": "toast", "label": "view" }'> <div class="h-c-page"> <div class="uni-newsletter-toast--container h-c-grid"> <div class="uni-newsletter-toast__info h-c-grid__col h-c-grid__col--12 h-c-grid__col-l--9 h-c-grid__col--align-middle"> <div class="uni-newsletter-toast__img"> <img src="/static/blogv2/images/newsletter_toast.svg?version=pr20250205-1847" alt=""> </div> <p class="uni-newsletter-toast__text">Let’s stay in touch. Get the latest news from Google in your inbox.</p> </div> <div class="uni-newsletter-toast__buttons h-c-grid__col h-c-grid__col--8 h-c-grid__col-l--3"> <a class="uni-newsletter-toast__cta uni-newsletter-toast__cta--sub" href="/newsletter-subscribe/" data-analytics-onclick='{ "event": "page interaction", "category": "newsletter", "action": "toast", "label": "subscribe" }' tabindex="0" aria-label="Newsletter subscribe" data-content-type="blogv2 | article page" >Subscribe</a> <button class="uni-newsletter-toast__cta uni-newsletter-toast__cta--no" data-analytics-onclick='{ "event": "page interaction", "category": "newsletter", "action": "toast", "label": "no thanks" }' tabindex="0" data-content-type="blogv2 | article page">No thanks</button> </div> </div> </div> </div> <footer class="h-c-footer h-c-footer--topmargin h-c-footer--standard h-has-social" id="footer-standard" data-component="uni-footer-component" data-analytics-module='{ "module_name": "footer", "section_header": "The path forward with the Privacy Sandbox" }'> <section class="h-c-footer__upper"> <section class="h-c-social"> <div class="h-c-social__group"> <p class="h-c-social__title h-c-social__title--inline"> Follow Us </p> <ul class="h-c-social__list h-no-bullet"> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Instagram", "pagePath": "https://www.instagram.com/google/" }' aria-label="Instagram" href="https://www.instagram.com/google/"> <svg class="h-c-icon h-c-icon--24px h-c-icon--social" aria-hidden="true" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-instagram"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Twitter", "pagePath": "https://twitter.com/google" }' aria-label="Twitter" href="https://twitter.com/google"> <svg class="h-c-icon h-c-icon--24px h-c-icon--social" aria-hidden="true" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-twitter"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Youtube", "pagePath": "https://www.youtube.com/google" }' aria-label="YouTube" href="https://www.youtube.com/google"> <svg class="h-c-icon h-c-icon--24px h-c-icon--social" aria-hidden="true" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-youtube"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Facebook", "pagePath": "https://www.facebook.com/Google" }' aria-label="Facebook" href="https://www.facebook.com/Google"> <svg class="h-c-icon h-c-icon--24px h-c-icon--social" aria-hidden="true" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-facebook"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Linkedin", "pagePath": "https://www.linkedin.com/company/google" }' aria-label="LinkedIn" href="https://www.linkedin.com/company/google"> <svg class="h-c-icon h-c-icon--24px h-c-icon--social" aria-hidden="true" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#social-linkedin"></use> </svg> </a> </li> </ul> </div> </section> </section> <section class="h-c-footer__global"> <div class="h-c-footer__logo"> <a class="uni-click-tracker" href="https://www.google.com" title="Google" data-analytics='{ "category": "navigation", "action": "footer", "label": "logo", "pagePath": "https://www.google.com" }'> <svg class="h-c-footer__logo-img" aria-hidden="true" viewBox="0 0 396 130" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#google-logo"></use> </svg> </a> </div> <ul class="h-c-footer__global-links h-no-bullet"> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://policies.google.com/privacy" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://policies.google.com/privacy" }'>Privacy </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://policies.google.com/terms" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://policies.google.com/terms" }'>Terms </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://about.google/" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://about.google/" }'>About Google </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://about.google/products/" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://about.google/products/" }'>Google Products </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="/about/" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "/about/" }'>About the Keyword </a> </li> </ul> <ul class="h-c-footer__global-links h-c-footer__global-links--extra h-no-bullet"> <li class="h-c-footer__global-links-list-item h-c-footer__global-links-list-item--extra"> <a class="h-c-footer__link uni-click-tracker" href="https://support.google.com" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://support.google.com" }'> <svg class="h-c-icon h-c-icon--24px h-c-icon--footer" aria-hidden="true" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20250205-1847#mi-help"></use> </svg> Help </a> </li> <li class="h-c-footer__global-links-list-item h-c-footer__global-links-list-item--extra uni-footer-language"> <div class="uni-picker" data-component="uni-lang-picker"> <select name="language" class="uni-picker__order-menu" aria-label="Select a language"> <option label="Bahasa Indonesia (Indonesia)" value="/intl/id-id/" class="uni-picker__item" > Bahasa Indonesia (Indonesia) </option> <option label="Deutsch" value="/intl/de-de/" class="uni-picker__item" > Deutsch </option> <option label="English" value="/" class="uni-picker__item" selected="selected" > English </option> <option label="English (Africa)" value="/intl/en-africa/" class="uni-picker__item" > English (Africa) </option> <option label="English (Australia)" value="/intl/en-au/" class="uni-picker__item" > English (Australia) </option> <option label="English (Canada)" value="/intl/en-ca/" class="uni-picker__item" > English (Canada) </option> <option label="English (India)" value="/intl/en-in/" class="uni-picker__item" > English (India) </option> <option label="English (MENA)" value="/intl/en-mena/" class="uni-picker__item" > English (MENA) </option> <option label="Español (España)" value="/intl/es-es/" class="uni-picker__item" > Español (España) </option> <option label="Español (Latinoamérica)" value="/intl/es-419/" class="uni-picker__item" > Español (Latinoamérica) </option> <option label="Français (Canada)" value="/intl/fr-ca/" class="uni-picker__item" > Français (Canada) </option> <option label="Français (France)" value="/intl/fr-fr/" class="uni-picker__item" > Français (France) </option> <option label="Italiano" value="/intl/it-it/" class="uni-picker__item" > Italiano </option> <option label="Nederlands (Nederland)" value="/intl/nl-nl/" class="uni-picker__item" > Nederlands (Nederland) </option> <option label="Polski" value="/intl/pl-pl/" class="uni-picker__item" > Polski </option> <option label="Português (Brasil)" value="/intl/pt-br/" class="uni-picker__item" > Português (Brasil) </option> <option label="Türkçe (Türkiye)" value="/intl/tr-tr/" class="uni-picker__item" > Türkçe (Türkiye) </option> <option label="Česko (Čeština)" value="/intl/cs-cz/" class="uni-picker__item" > Česko (Čeština) </option> <option label="اللغة العربية (MENA)" value="/intl/ar-mena/" class="uni-picker__item" > اللغة العربية (MENA) </option> <option label="中文 (台灣)" value="/intl/zh-tw/" class="uni-picker__item" > 中文 (台灣) </option> <option label="日本語 (日本)" value="/intl/ja-jp/" class="uni-picker__item" > 日本語 (日本) </option> <option label="한국어" value="/intl/ko-kr/" class="uni-picker__item" > 한국어 </option> </select> </div> </li> </ul> </section> </footer> <div id="base-scripts" data-scripts='[ { "url": "/static/blogv2/js/csp/gtm.js?version=pr20250205-1847", "options": { "async": false, "defer": true } }, { "url": "/static/keyword/js/all/index.js?version=pr20250205-1847", "options": { "async": false, "defer": false } } ]'></div> <div id="extra-scripts" data-scripts=""> </div> <script> var base_scripts = document.querySelector("#base-scripts").getAttribute('data-scripts'); base_scripts = JSON.parse(base_scripts); var extra_scripts = document.querySelector("#extra-scripts").getAttribute('data-scripts'); if (extra_scripts) { extra_scripts = JSON.parse(extra_scripts); } else { extra_scripts = []; } var scripts = base_scripts.concat(extra_scripts); scripts.forEach(function(scriptObj) { var s = document.createElement('script'); s.async = scriptObj.options.async; s.defer = scriptObj.options.defer; s.src = scriptObj.url; document.head.appendChild(s); }); </script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2B" data-glue-cookie-notification-bar-site-id="blog.google"> </script> </body> </html>

CINXE.COM

The path forward with the Privacy Sandbox