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et_pb_gutters3"> <div class="et_pb_section et_pb_section_0 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_0 et_animated et-waypoint"> <span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="1920" height="1080" src="https://ziffmedia.ziffdavis.com/wp-content/uploads/2024/05/brand-x-2.png" alt="" title="brand-x-2" srcset="https://www.ziffmedia.com/wp-content/uploads/2024/05/brand-x-2.png 1920w, https://www.ziffmedia.com/wp-content/uploads/2024/05/brand-x-2-1280x720.png 1280w, https://www.ziffmedia.com/wp-content/uploads/2024/05/brand-x-2-980x551.png 980w, https://www.ziffmedia.com/wp-content/uploads/2024/05/brand-x-2-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-962" /></span> </div> </div> </div> </div><div class="et_pb_section et_pb_section_1 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_animated et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2 style="text-align: center;">We create engaging content that aligns your brand with the internet’s trending topics.</h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_1 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p style="text-align: center;">Ziff Media Group’s in-house content studio combines the award-winning editorial expertise of our publishers with audience insights to create impactful brand experiences that resonate with our primed audiences. From strategic ideation to full-service production and distribution at scale, we are experts in the business of platform-specific storytelling.</p> <h3 style="text-align: center; padding-top:15px;"><strong>Let us tell yours next.</strong></h3></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_2 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_3 et_animated et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_number_counter et_pb_number_counter_0 pa-number-counter-after et_pb_text_align_center et_pb_bg_layout_dark et_pb_with_title" data-number-value="70" data-number-separator=""> <div class="percent" ><p><span class="percent-value"></span><span class="percent-sign">%</span></p></div> <h3 class="title">of consumers want to learn about products through content</h3> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_number_counter et_pb_number_counter_1 pa-number-counter-after et_pb_text_align_center et_pb_bg_layout_dark et_pb_with_title" data-number-value="1.5x" data-number-separator=""> <div class="percent" ><p><span class="percent-value"></span><span class="percent-sign"></span></p></div> <h3 class="title">Increased time spent engaging with authentic storytelling vs. traditional ads</h3> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_number_counter et_pb_number_counter_2 pa-number-counter-after et_pb_text_align_center et_pb_bg_layout_dark et_pb_with_title" data-number-value="14" data-number-separator=""> <div class="percent" ><p><span class="percent-value"></span><span class="percent-sign">%</span></p></div> <h3 class="title">Increased likelihood of seeking out additional advertiser content after engaging with branded content</h3> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_number_counter et_pb_number_counter_3 pa-number-counter-after et_pb_text_align_center et_pb_bg_layout_dark et_pb_with_title" data-number-value="50" data-number-separator=""> <div class="percent" ><p><span class="percent-value"></span><span class="percent-sign">%</span></p></div> <h3 class="title">Higher brand lift seen by advertisers when partnering with a publisher vs. self-publishing content</h3> </div> </div> </div><div class="et_pb_row et_pb_row_4"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_2 et_animated et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Sources: Ascend Integrated Media / Pressboard’s “Neurological Impact of Branded Content” report / IPG Media Lab / Nielsen</p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_3 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_5"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2 style="text-align: center;">FULL-FUNNEL SOLUTIONS</h2></div> </div> </div> </div><div class="et_pb_row et_pb_row_6 et_pb_equal_columns et_pb_gutters2 et_pb_section_video_on_hover"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_0 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>BRANDED ARTICLES</span></h4> <div class="et_pb_blurb_description"><p>Engage our audience with expert analysis, product reviews, thought leadership, and shopping advice.</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_1 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>Commerce Content Solutions</span></h4> <div class="et_pb_blurb_description"><p>Connect with our audience of primed consumers through affiliate content optimized to drive sales.</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_2 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>SOCIAL-FIRST SOLUTIONS</span></h4> <div class="et_pb_blurb_description"><p>Reach our audience of 40M+ followers with engaging, scroll-stopping formats primed for sharing.</p></div> </div> </div> </div> </div> </div><div class="et_pb_row et_pb_row_7 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_3 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>CUSTOM VIDEOS </span></h4> <div class="et_pb_blurb_description"><p>Leverage custom video to entertain, engage, and educate our audience on how your product or service will improve their life.</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_4 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>INTERACTIVE EXPERIENCES</span></h4> <div class="et_pb_blurb_description"><p>Bring your brand message to life through custom interactive content experiences that drive engagement and data capture.</p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_13 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_5 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>EVENTS & EXPERIENTIAL </span></h4> <div class="et_pb_blurb_description"><p>Engage our audience IRL with a bespoke event that puts your brand front and center.</p></div> </div> </div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_5 et_section_regular" > <div class="et_pb_row et_pb_row_8"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_14 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_code et_pb_code_0"> </div> </div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_6 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_9"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_15 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2 style="text-align: center;">EXPLORE OUR WORK</h2></div> </div> </div> </div><div class="et_pb_row et_pb_row_10"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_16 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a class="et_pb_button et_bp_button_explore et_pb_bg_layout_light rv_button_1 rv_button_closed"><strong><span style="color: #a647ff;">WALMART</span></strong> / The Gift Whisperer / Shoppable Video Series</a></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_11 rv_element rv_element_1"> <div class="et_pb_column et_pb_column_2_5 et_pb_column_17 et_animated et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1280" height="720" src="https://ziffmedia.ziffdavis.com/wp-content/uploads/2024/05/walmart-gift-whisperer.jpg" alt="ENTERTAINMENT" title="walmart-gift-whisperer" srcset="https://www.ziffmedia.com/wp-content/uploads/2024/05/walmart-gift-whisperer.jpg 1280w, https://www.ziffmedia.com/wp-content/uploads/2024/05/walmart-gift-whisperer-980x551.jpg 980w, https://www.ziffmedia.com/wp-content/uploads/2024/05/walmart-gift-whisperer-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-903" /></span> </div> </div><div class="et_pb_column et_pb_column_3_5 et_pb_column_18 et_animated et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><span style="color: #a647ff;">WALMART</span> / The Gift Whisperer</h2> <p><em>Shoppable Video Series</em></p> <p>To position Walmart as a destination for solving all your tech and lifestyle needs for the holidays, we created a nine-part shoppable video series across Mashable, PCMag, and RetailMeNot featuring expertly curated gift picks. In this PCMag episode, we highlighted Walmart’s Black Friday deals on smart home products. Shoppable touchpoints throughout the video promoted a seamless shopping experience for our tech-savvy audience.</p></div> </div><div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="https://www.pcmag.com/deals/walmart-smart-home-products-deals-tech-holiday-gifts" target="_blank">Launch experience</a> </div> </div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_7 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_12"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_19 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a class="et_pb_button et_bp_button_explore et_pb_bg_layout_light rv_button_2 rv_button_closed"><strong><span style="color: #a647ff;">LENOVO</span></strong> / How to create standout social videos / Immersive Article</a></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_13 rv_element rv_element_2"> <div class="et_pb_column et_pb_column_2_5 et_pb_column_20 et_animated et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_2"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1248" height="702" src="https://ziffmedia.ziffdavis.com/wp-content/uploads/2024/05/lenovo.jpg" alt="ENTERTAINMENT" title="lenovo" srcset="https://www.ziffmedia.com/wp-content/uploads/2024/05/lenovo.jpg 1248w, https://www.ziffmedia.com/wp-content/uploads/2024/05/lenovo-980x551.jpg 980w, https://www.ziffmedia.com/wp-content/uploads/2024/05/lenovo-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1248px, 100vw" class="wp-image-902" /></span> </div> </div><div class="et_pb_column et_pb_column_3_5 et_pb_column_21 et_animated et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><span style="color: #a647ff;">LENOVO</span> / How to create standout social videos</h2> <p><em>Immersive Article</em></p> <p>To drive awareness for Lenovo’s Yoga 9i as an essential tool for Mashable’s robust audience of content creators, we produced an immersive tutorial with custom GIFs that demonstrated how the Yoga 9i uplevels social video creation beyond smartphone capabilities.</div> </div><div class="et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_1 et_pb_bg_layout_light" href="https://mashable.com/ad/article/lenovo-how-to-create-video-content" target="_blank">Launch experience</a> </div> </div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_9 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_14"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_22 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a class="et_pb_button et_bp_button_explore et_pb_bg_layout_light rv_button_4 rv_button_closed"><strong><span style="color: #a647ff;">WALMART</span></strong> / Mashable Home / Experiential</a></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_15 rv_element rv_element_4"> <div class="et_pb_column et_pb_column_2_5 et_pb_column_23 et_animated et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_3"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1280" height="720" src="https://ziffmedia.ziffdavis.com/wp-content/uploads/2024/05/mashable-home.jpg" alt="ENTERTAINMENT" title="mashable-home" srcset="https://www.ziffmedia.com/wp-content/uploads/2024/05/mashable-home.jpg 1280w, https://www.ziffmedia.com/wp-content/uploads/2024/05/mashable-home-980x551.jpg 980w, https://www.ziffmedia.com/wp-content/uploads/2024/05/mashable-home-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-906" /></span> </div> </div><div class="et_pb_column et_pb_column_3_5 et_pb_column_24 et_animated et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><span style="color: #a647ff;">WALMART</span> / Mashable Home</h2> <p><em>Experiential</em></p> <p>Evolving Mashable’s rich history of events into a pandemic-safe experience, we built an immersive digital destination where our audience could explore, engage, and shop. Sponsored by Walmart, Mashable Home featured 16 pieces of branded content, live influencer videos, and a virtual DJ set. Featured in AdWeek, Bloomberg, and many other industry-leading publications, Mashable Home set a new standard for virtual experiences with its sleek interactivity and seamless shoppability.</div> </div><div class="et_pb_button_module_wrapper et_pb_button_2_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_2 et_pb_bg_layout_light" href="https://vimeo.com/567656687" target="_blank">Launch experience</a> </div> </div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_10 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_16"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_25 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a class="et_pb_button et_bp_button_explore et_pb_bg_layout_light rv_button_5 rv_button_closed"><strong><span style="color: #a647ff;">VERIZON</span></strong> / Mobile Protect TikTok / Social-First Video</a></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_17 rv_element rv_element_5"> <div class="et_pb_column et_pb_column_2_5 et_pb_column_26 et_animated et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_4"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1280" height="720" src="https://ziffmedia.ziffdavis.com/wp-content/uploads/2024/05/verizon_protect.jpg" alt="ENTERTAINMENT" title="verizon_protect" srcset="https://www.ziffmedia.com/wp-content/uploads/2024/05/verizon_protect.jpg 1280w, https://www.ziffmedia.com/wp-content/uploads/2024/05/verizon_protect-980x551.jpg 980w, https://www.ziffmedia.com/wp-content/uploads/2024/05/verizon_protect-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-907" /></span> </div> </div><div class="et_pb_column et_pb_column_3_5 et_pb_column_27 et_animated et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><span style="color: #a647ff;">VERIZON</span> / Mobile Protect TikTok</h2> <p>Social-First Video</p> <p>To promote the value of adding Mobile Protect to your Verizon phone plan, we created a video with a humorous nod to ’90s infomercials in a style that would natively align with TikTok. True to Mashable’s quirky, fun, and informative tone, our video drove impressive engagement on a platform where audiences typically scroll right past traditional ads.</div> </div><div class="et_pb_button_module_wrapper et_pb_button_3_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_3 et_pb_bg_layout_light" href="https://www.tiktok.com/@mashable/video/7283489627829210399" target="_blank">Launch experience</a> </div> </div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_11 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_18"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_28 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a class="et_pb_button et_bp_button_explore et_pb_bg_layout_light rv_button_6 rv_button_closed"><strong><span style="color: #a647ff;">TRUTH INITIATIVE</span></strong> / Find Support to Quit Vaping / Article Series</a></p></div> </div> </div> </div><div class="et_pb_row et_pb_row_19 rv_element rv_element_6"> <div class="et_pb_column et_pb_column_2_5 et_pb_column_29 et_animated et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_5"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1280" height="720" src="https://ziffmedia.ziffdavis.com/wp-content/uploads/2024/05/truth.jpg" alt="ENTERTAINMENT" title="truth" srcset="https://www.ziffmedia.com/wp-content/uploads/2024/05/truth.jpg 1280w, https://www.ziffmedia.com/wp-content/uploads/2024/05/truth-980x551.jpg 980w, https://www.ziffmedia.com/wp-content/uploads/2024/05/truth-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-908" /></span> </div> </div><div class="et_pb_column et_pb_column_3_5 et_pb_column_30 et_animated et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><span style="color: #a647ff;">TRUTH INITIATIVE</span> / Find Support to Quit Vaping</h2> <p><em>Article Series</em></p> <p>Leveraging Mashable’s editorial pillar of social good, we created an article series with Truth Initiative, positioning them as a thought leader in helping young people quit vaping nicotine. Driven by native reporting that would appeal to Mashable’s Gen Z audience, this article highlighted the growing TikTok support community around quitting, while driving awareness for Truth Initiative’s support tools to help end the vaping health crisis.</div> </div><div class="et_pb_button_module_wrapper et_pb_button_4_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_4 et_pb_bg_layout_light" href="https://mashable.com/ad/article/social-media-communities-quit-vaping-nicotine" target="_blank">Launch experience</a> </div> </div> </div> </div><div class="et_pb_section et_pb_section_12 et_section_regular" > <div class="et_pb_row et_pb_row_20"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_31 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_15 et_animated et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p style="text-align: center;">Contact us to learn how BrandX’s turnkey and premium content solutions can elevate your brand story.</p> <p style="text-align: center;"></div> </div><div class="et_pb_button_module_wrapper et_pb_button_5_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_5 et_pb_bg_layout_light" href="/cdn-cgi/l/email-protection#f2889f95df819fdf9e979396978081b2889b94949f97969b93dc919d9f">Contact us</a> </div> </div> </div> </div> </div> </div> </div> </article> </div> <footer class="et-l et-l--footer"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0_tb_footer et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_0_tb_footer"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0_tb_footer et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0_tb_footer et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p style="text-align: center;"><span>Use of the site is governed by our </span><a href="https://www.ziffdavis.com/terms-of-use" style="color: #fff !important;">Terms of Use</a><span> and </span><a href="https://www.ziffdavis.com/privacy-policy" style="color: #fff !important;">Privacy Policy</a><span>. 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