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A Look Back At Ten Years Of Microsoft Azure
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data-naturalid="blogAndPostId/blog/post/3675-5e37f942d7bb9500063f4aa8" data-uri="https://www.forbes.com/sites/janakirammsv/2020/02/03/a-look-back-at-ten-years-of-microsoft-azure/"></div><div class="for-you-popup"></div><div class="with-border-share-icon"><svg class="fs-icon fs-icon--share" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill-rule="evenodd" clip-rule="evenodd" d="M18 16.1c-.8 0-1.4.3-2 .8l-7.1-4.2c.1-.2.1-.5.1-.7s0-.5-.1-.7L16 7.2c.5.5 1.2.8 2 .8 1.7 0 3-1.3 3-3s-1.3-3-3-3-3 1.3-3 3c0 .2 0 .5.1.7L8 9.8C7.5 9.3 6.8 9 6 9c-1.7 0-3 1.3-3 3s1.3 3 3 3c.8 0 1.5-.3 2-.8l7.1 4.2c-.1.2-.1.4-.1.6 0 1.6 1.3 2.9 2.9 2.9s2.9-1.3 2.9-2.9-1.2-2.9-2.8-2.9z"/></svg></div><div class="open-web-placeholder"></div></div><div class="content-data metrics-text color-body light-text standard-metrics-text"><time>Feb 3, 2020,</time><span class="time"><time>05:48am EST</time></span></div></div><div class="updated-timestamp">Updated Feb 3, 2020, 06:17am EST</div></div></div><div class="article-body-container"><div class="elderly-label"><div class="elderly-clock"><span><svg class="fs-icon fs-icon--clock" xmlns="http://www.w3.org/2000/svg" viewBox="-5 -5 30 30"><path d="M12.5 7H11v6l5.2 3.1.8-1.2-4.5-2.7V7zM12 20c-4.4 0-8-3.6-8-8s3.6-8 8-8 8 3.6 8 8-3.6 8-8 8zm0-18C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2z"/></svg></span></div><span>This article is more than 4 years old.</span></div><div class="article-body fs-article fs-responsive-text current-article"><div class="article-sharing"><ul class="article-sharing__container" style="flex-direction: column;"><li class="article-sharing__item"><a class="social-icon color-change facebook" onclick="window.open("https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fjanakirammsv%2F2020%2F02%2F03%2Fa-look-back-at-ten-years-of-microsoft-azure%2F", 'window', 'width=400,height=500')" aria-label="Share Facebook" role="link" data-ga-track="Facebook Click"><span class="screen-reader-text">Share 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class="fs-icon fs-icon--XCorp" d="M16.6 5h2.454l-5.36 6.126L20 19.462h-4.937l-3.867-5.055-4.425 5.055H4.316l5.733-6.552L4 5h5.063l3.495 4.621L16.601 5zm-.86 12.994h1.36L8.323 6.391H6.865l8.875 11.603z"/></svg></a></li><li class="article-sharing__item"><a class="social-icon color-change linkedin" onclick="window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fjanakirammsv%2F2020%2F02%2F03%2Fa-look-back-at-ten-years-of-microsoft-azure%2F&title=A%20Look%20Back%20At%20Ten%20Years%20Of%20Microsoft%20Azure&summary=As%20the%20Azure%20community%20and%20partner%20ecosystem%20celebrates%20its%2010th%20birthday%2C%20let%E2%80%99s%20take%20a%20look%20at%20the%20major%20milestones%20in%20the%20evolution%20of%20Microsoft%E2%80%99s%20cloud%20platform.", 'window', 'width=400,height=500')" aria-label="Share Linkedin" role="link" data-ga-track="Linkedin Click"><span class="screen-reader-text">Share to Linkedin</span><svg class="fs-icon fs-icon--linkedin" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M7.6 20H4.4V9.4h3.4V20h-.2zM6 8c-1 0-2-.8-2-2s.8-2 2-2c1 0 2 .8 2 2S7 8 6 8zm14 12h-3.2v-5.6c0-1.6-.602-2.4-1.801-2.4-1.4 0-2 .8-2 2.4V20h-3.2V9.4h3.2v1.4s1-1.8 3.2-1.8 3.8 1.4 3.8 4.2V20z"/></svg></a></li></ul></div><p>When Ray Ozzie, Microsoft’s former Chief Software Architect <a href="https://azure.microsoft.com/en-in/blog/microsoft-announces-windows-azure-and-azure-services-platform/" target="_blank" class="color-link" title="https://azure.microsoft.com/en-in/blog/microsoft-announces-windows-azure-and-azure-services-platform/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://azure.microsoft.com/en-in/blog/microsoft-announces-windows-azure-and-azure-services-platform/" aria-label="announced">announced</a> Windows Azure at PDC 2008, no one could assess the impact that this software platform would have on the company and the industry. </p> <div class="halfway_hardwall_1"></div><figure class="embed-base image-embed embed-0" role="presentation"><div style="padding-top:66.90%;position:relative" class="image-embed__placeholder"><progressive-image src="https://specials-images.forbesimg.com/imageserve/5e37f997a854780006b04c96/Windows-Azure/960x0.jpg?fit=scale" alt="Windows Azure" data-height="475" data-width="710"></progressive-image></div><figcaption><fbs-accordion><p class="color-body light-text">Windows Azure</p></fbs-accordion><small>Microsoft.com</small></figcaption></figure> <div class="article_paragraph_2"></div> <p>Ray Ozzie was one of the first and most prominent advocates of an innovative model of delivering software through the web which went onto become what is popularly known as Software as a Service (SaaS). </p> <div class="halfway_hardwall_2"></div> <p>In a famous internal Microsoft <a href="http://scripting.com/disruption/ozzie/TheInternetServicesDisruptio.htm" target="_blank" class="color-link" title="http://scripting.com/disruption/ozzie/TheInternetServicesDisruptio.htm" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:http://scripting.com/disruption/ozzie/TheInternetServicesDisruptio.htm" aria-label="memo">memo</a> dated October 28, 2005, Ozzie articulated his vision for building a disruptive platform that would replicate the design of Microsoft Windows OS, .NET application services and Microsoft Office Suite on the Internet. Little was known that this idea would eventually translate into Azure IaaS, Azure PaaS and Office 365. </p> <div class="halfway_hardwall_3"></div> <div class="vestpocket" vest-pocket=""></div><figure class="embed-base image-embed embed-1" role="presentation"><div style="padding-top:66.67%;position:relative" class="image-embed__placeholder"><progressive-image src="https://specials-images.forbesimg.com/imageserve/5e37f9d48b6cf300071dbbb2/Ray-Ozzie/960x0.jpg?fit=scale" alt="Ray Ozzie" data-height="336" data-width="504"></progressive-image></div><figcaption><fbs-accordion><p class="color-body light-text">Ray Ozzie</p></fbs-accordion><small>Microsoft.com</small></figcaption></figure><fbs-ad position="inread" progressive="" ad-id="article-0-inread" aria-hidden="true" role="presentation"></fbs-ad> <p>Steve Ballmer, the former CEO of Microsoft, initially resisted the idea of embracing the software services paradigm fearing that it would cannibalize Windows and Office business which was contributing to 80% of the revenue. Eventually, Ballmer was not only convinced but pushed Microsoft to become a fully-fledged cloud company through “<a href="https://gigaom.com/2010/03/04/419-ballmer-microsoft-betting-our-company-on-the-cloud/" target="_blank" class="color-link" title="https://gigaom.com/2010/03/04/419-ballmer-microsoft-betting-our-company-on-the-cloud/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://gigaom.com/2010/03/04/419-ballmer-microsoft-betting-our-company-on-the-cloud/" aria-label="we’re-all-in">we’re-all-in</a>” war cry.</p> <div class="halfway_hardwall_4"></div> <div class="recirc-module shopping" data-type="standard"><div class="recirc-module-body recirc-module-body--vetted" id="recirc-unit"><div class="recirc-module-title">MORE FROM<a class="forbes-shop-link" href="https://www.forbes.com/vetted/" target="_self" title="https://www.forbes.com/vetted/" aria-label="FORBES VETTED" data-ga-track="shopping recirc|More From Forbes Vetted|none|none"><span class="forbes-shop" 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116 Best Black Friday Deals So Far, According To Our Editors" data-ga-track="shopping recirc|More From Forbes Vetted|5f9707dcfcf3570006e54ef8|2"></a></div></div></div></div> <p>When Satya Nadella came on board as the <a href="https://news.microsoft.com/2014/03/27/satya-nadella-mobile-first-cloud-first-press-briefing/" target="_blank" class="color-link" title="https://news.microsoft.com/2014/03/27/satya-nadella-mobile-first-cloud-first-press-briefing/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://news.microsoft.com/2014/03/27/satya-nadella-mobile-first-cloud-first-press-briefing/" aria-label="new CEO">new CEO</a>, he made the company rally around the <a href="https://news.microsoft.com/2014/03/27/satya-nadella-mobile-first-cloud-first-press-briefing/" target="_blank" class="color-link" title="https://news.microsoft.com/2014/03/27/satya-nadella-mobile-first-cloud-first-press-briefing/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://news.microsoft.com/2014/03/27/satya-nadella-mobile-first-cloud-first-press-briefing/" aria-label="mobile first and cloud first">mobile first and cloud first</a> strategy. The cloud first mandate forced both internal product teams and external partners to prioritize Azure when selling to enterprises. In hindsight, this strategy clearly started to pay off. </p> <div class="article_paragraph_7"></div> <p>With its humble beginnings of trying to be an extension of Windows OS on the Internet to helping Microsoft win the most prestigious <a href="https://www.defense.gov/Newsroom/Contracts/Contract/Article/1999639/" target="_blank" class="color-link" title="https://www.defense.gov/Newsroom/Contracts/Contract/Article/1999639/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.defense.gov/Newsroom/Contracts/Contract/Article/1999639/" aria-label="JEDI contract">JEDI contract</a>, Azure has certainly come a long way. It’s now the most credible enterprise cloud platform giving Amazon Web Services a run for its money. </p> <script> function loadConnatixScript(document) { if (!window.cnxel) { window.cnxel = {}; window.cnxel.cmd = []; var iframe = document.createElement('iframe'); iframe.style.display = 'none'; iframe.onload = function() { var iframeDoc = iframe.contentWindow.document; var script = iframeDoc.createElement('script'); script.src = '//cd.elements.video/player.js' + '?cid=' + '62cec241-7d09-4462-afc2-f72f8d8ef40a'; script.setAttribute('defer', '1'); script.setAttribute('type', 'text/javascript'); iframeDoc.body.appendChild(script); }; document.head.appendChild(iframe); const preloadResourcesEndpoint = 'https://cds.elements.video/a/preload-resources-ovp.json'; fetch(preloadResourcesEndpoint, { priority: 'low' }) .then(response => { if (!response.ok) { throw new Error('Network response was not ok', preloadResourcesEndpoint); } return response.json(); }) .then(data => { const cssUrl = data.css; const cssUrlLink = document.createElement('link'); cssUrlLink.rel = 'stylesheet'; cssUrlLink.href = cssUrl; cssUrlLink.as = 'style'; cssUrlLink.media = 'print'; cssUrlLink.onload = function() { this.media = 'all'; }; document.head.appendChild(cssUrlLink); const hls = data.hls; const hlsScript = document.createElement('script'); hlsScript.src = hls; hlsScript.setAttribute('defer', '1'); hlsScript.setAttribute('type', 'text/javascript'); document.head.appendChild(hlsScript); }).catch(error => { console.error('There was a problem with the fetch operation:', error); }); } } loadConnatixScript(document); </script> <script class="fbs-cnx"> (function() { function createUniqueId() { return 'xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx'.replace(/[xy]/g, function(c) { var r = Math.random() * 16 | 0, v = c == 'x' ? r : (r & 0x3 | 0x8); return v.toString(16); }); } const randId = createUniqueId(); document.getElementsByClassName('fbs-cnx')[0].setAttribute('id', randId); document.getElementById(randId).removeAttribute('class'); (new Image()).src = 'https://capi.elements.video/tr/si?token=' + '44f947fb-a5ce-41f1-a4fc-78dcf31c262a' + '&cid=' + '62cec241-7d09-4462-afc2-f72f8d8ef40a'; cnxel.cmd.push(function () { cnxel({ playerId: '44f947fb-a5ce-41f1-a4fc-78dcf31c262a', playlistId: 'aff7f449-8e5d-4c43-8dca-16dfb7dc05b9', }).render(randId); }); })(); </script> <p>Microsoft Azure became <a href="https://azure.microsoft.com/en-in/blog/windows-azure-platform-now-generally-available-in-21-countries/" target="_blank" class="color-link" title="https://azure.microsoft.com/en-in/blog/windows-azure-platform-now-generally-available-in-21-countries/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://azure.microsoft.com/en-in/blog/windows-azure-platform-now-generally-available-in-21-countries/" aria-label="generally available">generally available</a> on the 1st of February, 2010. As the Azure community and partner ecosystem celebrates its 10th birthday, let’s take a look at the major milestones in the evolution of Microsoft’s cloud platform.</p> <p><strong>2008 - 2011: Red Dog and Windows OS for the Internet</strong></p> <p>The original flavour of Azure, code-named “Red Dog”, was clearly an extension of Windows NT built for the cloud. <a href="https://www.computerhistory.org/fellowawards/hall/david-cutler/" target="_blank" class="color-link" title="https://www.computerhistory.org/fellowawards/hall/david-cutler/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.computerhistory.org/fellowawards/hall/david-cutler/" aria-label="Dave Cutler">Dave Cutler</a>, a distinguished engineer at Microsoft who architected Windows NT, was tasked to design an OS that would become the foundation of Microsoft’s cloud which resulted in Windows Azure, which later got <a href="https://azure.microsoft.com/en-in/blog/upcoming-name-change-for-windows-azure/" target="_blank" class="color-link" title="https://azure.microsoft.com/en-in/blog/upcoming-name-change-for-windows-azure/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://azure.microsoft.com/en-in/blog/upcoming-name-change-for-windows-azure/" aria-label="renamed">renamed</a> to Microsoft Azure. </p> <p>Windows Azure was positioned as an alternative to Amazon EC2 and Google App Engine. The former - an Infrastructure as a Service (IaaS) from Amazon - was still in beta but started to get the attention of developers. Google App Engine that was announced in 2008 was the industry’s first Platform as a Service (PaaS) offering. Given the strong heritage of building developer platforms and tools, Microsoft chose to launch Azure as a PaaS offering. </p> <p>The very first version of Windows Azure had a limited number of services that formed the four pillars of the platform. The first pillar was the compute service which had a web role and worker role components. Developers could package and run ASP.NET web applications and APIs that ran in the context of a web role while the worker role was designed for long-running processes with no UI. Azure Blob storage which was comparable to Amazon S3 was the second pillar of Windows Azure that delivered persistence and durability to services. The third pillar was a database service branded as SQL Azure that had a close resemblance to Microsoft SQL Server. The fourth pillar was the Azure Service Bus, a message bus that was born out of BizTalk Server. </p> <p>Even after becoming generally available in 2010, Windows Azure was not an enterprise-friendly cloud platform. It only catered to a niche developer community building a specific class of web applications. </p> <p><strong>2012 - 2014: Embracing OSS and The Shift to IaaS</strong></p> <p>Amazon EC2 became generally available in 2008 with Microsoft Windows Server VMs available in beta. Customers could remote desktop into an EC2 instance and install software of their choice. The availability of Amazon Elastic Block Store (EBS) resulted in the rapid adoption of EC2 to run traditional Windows software in the cloud.</p> <p>The other important trend that started to pick up the momentum was the usage of open source software (OSS). Since Linux VMs were cheaper and OSS packages such as Apache, PHP, and MySQL were stable, many developers switched to open source. Canonical’s Ubuntu, Red Hat Enterprise Linux, SUSE, and Amazon’s own Linux were the most popular distributions in the cloud.</p> <p>The rise of OSS and the stellar growth of Amazon EC2 made Microsoft rethink its approach to cloud. It was evident that the customers wanted better control of the cloud which can only be delivered through IaaS. At the same time, developers demanded a more open cloud platform with support for open source software, especially Linux. </p> <p>The above two trends forced Microsoft to revisit the cloud strategy resulting in the renaming of Windows Azure to Microsoft Azure and making Linux a first-class citizen of Azure. </p> <p><a href="https://www.linkedin.com/in/guthriescott/" target="_blank" class="color-link" title="https://www.linkedin.com/in/guthriescott/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.linkedin.com/in/guthriescott/" aria-label="Scott Guthrie">Scott Guthrie</a>, who was the CVP of developer tools and platform along with <a href="https://www.linkedin.com/in/markrussinovich/" target="_blank" class="color-link" title="https://www.linkedin.com/in/markrussinovich/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.linkedin.com/in/markrussinovich/" aria-label="Mark Russinovich">Mark Russinovich</a>, Technical Fellow in the Windows OS group, rearchitected Windows Azure, the PaaS, from the ground up to transform it into Microsoft Azure, the IaaS. This was not an easy feat by any means. Scott and Mark along with their team attempted to fuel aircraft mid-air. They had to maintain the compatibility with the original Windows Azure APIs and programmability while building a brand new model based on IaaS.</p><a class="embed-base color-body color-body-border link-embed embed-15" href="https://www.forbes.com/sites/janakirammsv/2015/05/04/microsoft-welcome-to-the-open-world/" target="_blank" aria-label="Microsoft, Welcome To The Open World" rel="noopener noreferrer" data-ga-track="forbesEmbedly:https://www.forbes.com/sites/janakirammsv/2015/05/04/microsoft-welcome-to-the-open-world/"><span class="link-embed__info"><span class="link-embed__provider">Forbes</span><span class="link-embed__title">Microsoft, Welcome To The Open World</span><small class="link-embed__byline">By <span class="link-embed__author">Janakiram MSV</span></small></span><span class="link-embed__thumbnail-wrapper"><span class="link-embed__thumbnail allow-inline-style" style="background-image: url(https://i.embed.ly/1/image?url=https%3A%2F%2Fthumbor.forbes.com%2Fthumbor%2F600x300%2Fhttps%253A%252F%252Fblogs-images.forbes.com%252Fjanakirammsv%252Ffiles%252F2015%252F05%252Fbuild000220150429_web.jpg&key=3ce26dc7e3454db5820ba084d28b4935);"></span></span></a> <p>In 2014, Microsoft surprised the industry by closely partnering with Red Hat, Oracle, SUSE, and Canonical to make Azure the best place to run Linux OS. By 2017, <a href="https://twitter.com/msdevUK/status/925364206500765696" target="_blank" class="color-link" title="https://twitter.com/msdevUK/status/925364206500765696" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://twitter.com/msdevUK/status/925364206500765696" aria-label="40% of the VMs">40% of the VMs</a> deployed on Azure ran Linux. </p> <p><strong>2014 - 2016: Sailing the Big Data, Analytics and IoT Wave </strong></p> <p>After compute, storage, and network became table stakes for the cloud providers, they started to look at data as the key differentiator. Amazon started to push EMR while Google positioned BigQuery as the data warehouse in the cloud.</p> <p>Microsoft partnered with Hortonworks, a Big Data startup that was aggressively competing with Cloudera to offer Azure HDInsight, a managed Apache Hadoop service in Microsoft’s cloud. It also launched Azure Data Lake Store and Azure Data Lake Analytics to offer an end-to-end <a href="https://cloudblogs.microsoft.com/sqlserver/2015/09/28/microsoft-expands-azure-data-lake-to-unleash-big-data-productivity/" target="_blank" class="color-link" title="https://cloudblogs.microsoft.com/sqlserver/2015/09/28/microsoft-expands-azure-data-lake-to-unleash-big-data-productivity/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://cloudblogs.microsoft.com/sqlserver/2015/09/28/microsoft-expands-azure-data-lake-to-unleash-big-data-productivity/" aria-label="Big Data and analytics">Big Data and analytics</a> platform on Azure. </p> <p>In 2015, Microsoft <a href="https://blogs.microsoft.com/blog/2015/01/23/microsoft-acquire-revolution-analytics-help-customers-find-big-data-value-advanced-statistical-analysis/" target="_blank" class="color-link" title="https://blogs.microsoft.com/blog/2015/01/23/microsoft-acquire-revolution-analytics-help-customers-find-big-data-value-advanced-statistical-analysis/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://blogs.microsoft.com/blog/2015/01/23/microsoft-acquire-revolution-analytics-help-customers-find-big-data-value-advanced-statistical-analysis/" aria-label="acquired">acquired</a> Revolution Analytics to bring the popular R language to Azure data platform. </p> <p>Realizing that the Internet of Things (IoT) is the biggest driver of the data-driven workloads, Microsoft started to invest in managed IoT services. Azure became one of the few public clouds to have an end-to-end connected devices stack powered by Event Hub, IoT Hub, Stream Analytics, SQL Database and Power BI. </p><a class="embed-base color-body color-body-border link-embed embed-13" href="https://www.forbes.com/sites/janakirammsv/2017/04/24/microsoft-ups-the-ante-in-enterprise-iot-and-edge-computing/" target="_blank" aria-label="Microsoft Ups The Ante In Enterprise IoT and Edge Computing" rel="noopener noreferrer" data-ga-track="forbesEmbedly:https://www.forbes.com/sites/janakirammsv/2017/04/24/microsoft-ups-the-ante-in-enterprise-iot-and-edge-computing/"><span class="link-embed__info"><span class="link-embed__provider">Forbes</span><span class="link-embed__title">Microsoft Ups The Ante In Enterprise IoT and Edge Computing</span><small class="link-embed__byline">By <span class="link-embed__author">Janakiram MSV</span></small></span><span class="link-embed__thumbnail-wrapper"><span class="link-embed__thumbnail allow-inline-style" style="background-image: url(https://i.embed.ly/1/image?url=https%3A%2F%2Fthumbor.forbes.com%2Fthumbor%2F600x315%2Fhttps%253A%252F%252Fblogs-images.forbes.com%252Fjanakirammsv%252Ffiles%252F2017%252F04%252F05.gif&key=3ce26dc7e3454db5820ba084d28b4935);"></span></span></a> <p>Today, Microsoft is the only company to offer the core building blocks of IoT (PaaS) and a white-labeled, multi-tenant, ready-to-use IoT SaaS offering branded as <a href="https://azure.microsoft.com/en-in/services/iot-central/" target="_blank" class="color-link" title="https://azure.microsoft.com/en-in/services/iot-central/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://azure.microsoft.com/en-in/services/iot-central/" aria-label="Azure IoT Central">Azure IoT Central</a>. </p> <p><strong>2016 - 2018: Doubling Down on Containers and Kubernetes</strong></p> <p>During the last few years, Linux containers took the industry by storm. Initially driven by Docker, containerization led to a new form of application development and deployment based on the microservices pattern. </p> <p>Subsequently, Kubernetes became the preferred platform to manage containers and microservices at scale. Google, the original founders of Kubernetes, launched Google Kubernetes Engine (GKE), the first managed Kubernetes service in the cloud before handing over the code and governance to the Cloud Native Computing Foundation (CNCF). </p> <p>In 2016, Microsoft hired <a href="https://www.linkedin.com/in/brendan-burns-487aa590/" target="_blank" class="color-link" title="https://www.linkedin.com/in/brendan-burns-487aa590/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.linkedin.com/in/brendan-burns-487aa590/" aria-label="Brendan Burns">Brendan Burns</a>, one of the co-founders of Kubernetes and a lead engineer at Google. Brendan spearheaded the container strategy for Azure helping Microsoft to launch a managed Kubernetes platform branded as Azure Kubernetes Service (AKS). </p><a class="embed-base color-body color-body-border link-embed embed-11" href="https://www.forbes.com/sites/janakirammsv/2017/10/24/microsoft-azure-gets-the-managed-kubernetes-service/" target="_blank" aria-label="Microsoft Azure Gets The Managed Kubernetes Service" rel="noopener noreferrer" data-ga-track="forbesEmbedly:https://www.forbes.com/sites/janakirammsv/2017/10/24/microsoft-azure-gets-the-managed-kubernetes-service/"><span class="link-embed__info"><span class="link-embed__provider">Forbes</span><span class="link-embed__title">Microsoft Azure Gets The Managed Kubernetes Service</span><small class="link-embed__byline">By <span class="link-embed__author">Janakiram MSV</span></small></span><span class="link-embed__thumbnail-wrapper"><span class="link-embed__thumbnail allow-inline-style" style="background-image: url(https://i.embed.ly/1/image?url=https%3A%2F%2Fthumbor.forbes.com%2Fthumbor%2F600x315%2Fhttps%253A%252F%252Fblogs-images.forbes.com%252Fjanakirammsv%252Ffiles%252F2015%252F12%252Fcontainer_ship1.jpg&key=3ce26dc7e3454db5820ba084d28b4935);"></span></span></a> <p>Apart from launching the support for Windows Containers, Microsoft has contributed to many interesting and innovative projects such as the Virtual Kubelet, Kubernetes-based Event-driven Autoscaling, Service Mesh Interface, Open Application Model and Distributed Application Runtime (DAPR).</p> <p>Today, Microsoft and Azure enjoy credibility among the container and Kubernetes developer community. Microsoft is also a Platinum Member of CNCF along with Google, AWS, SAP, Cisco and others.</p> <p><strong>2018 - 2020: Intelligent Cloud and Intelligent Edge </strong></p> <p>Microsoft got onto the Machine Learning (ML) and Artificial Intelligence (AI) bandwagon early. It started to expose Cognitive APIs for language understanding, speech, vision, search and translation. </p> <p>Azure was one of the first public cloud platforms to offer a visual designer - Azure ML Studio - for training and deploying ML models. Having dabbled with the developer tools and IDEs through the defunct Azure ML Workbench, Microsoft finally got it right with Azure ML Services which supports deep learning models, NVIDIA GPU, Intel FPGA, enhanced pipelines, MLOps, and even a drag and drop designer for training neural networks.</p> <p>The investments in databases, Big Data, IoT, and AI, enabled Microsoft to offer end-to-end data platform with rich AI integration which led to the branding and messaging of the Intelligent Cloud and Intelligent Edge.</p> <p>Microsoft is one of the first companies to bet on edge computing by extending Azure’s capabilities to the last mile. Azure IoT Edge and Azure Stack Edge became the foundation for running compute, storage and analytics at the edge. </p><a class="embed-base color-body color-body-border link-embed embed-9 link-embed--long-title" href="https://www.forbes.com/sites/janakirammsv/2018/07/01/5-reasons-why-azure-iot-edge-is-industrys-most-promising-edge-computing-platform/" target="_blank" aria-label="5 Reasons Why Azure IoT Edge Is Industry's Most Promising Edge Computing Platform" rel="noopener noreferrer" data-ga-track="forbesEmbedly:https://www.forbes.com/sites/janakirammsv/2018/07/01/5-reasons-why-azure-iot-edge-is-industrys-most-promising-edge-computing-platform/"><span class="link-embed__info"><span class="link-embed__provider">Forbes</span><span class="link-embed__title">5 Reasons Why Azure IoT Edge Is Industry's Most Promising Edge Computing Platform</span><small class="link-embed__byline">By <span class="link-embed__author">Janakiram MSV</span></small></span><span class="link-embed__thumbnail-wrapper"><span class="link-embed__thumbnail allow-inline-style" style="background-image: url(https://i.embed.ly/1/image?url=https%3A%2F%2Fthumbor.forbes.com%2Fthumbor%2F600x300%2Fhttps%253A%252F%252Fblogs-images.forbes.com%252Fjanakirammsv%252Ffiles%252F2018%252F05%252Fie-ic-1200x900.jpg&key=3ce26dc7e3454db5820ba084d28b4935);"></span></span></a> <p>Microsoft partnered with Intel, NVIDIA and Qualcomm to make Azure IoT Edge the best platform for accelerating AI models at the edge. </p> <p>The innovations around Azure Cognitive Services, ML Services, deep integration of AI in the data platform, Azure IoT Edge and Azure Stack are aligned with Satya’s vision of Intelligent Cloud and Intelligent Edge. </p> <p><strong>2020 and Beyond: Azure Arc as the Foundation of Hybrid Cloud</strong></p> <p>Enterprises have started to see two key trends - The acceptance of Kubernetes in the data center and multi-cloud investments. </p> <p>Kubernetes adoption among enterprises has increased resulting in the co-existence of legacy and modern infrastructures. Since Kubernetes runs in almost any public cloud environment, it is becoming the common denominator for the multi-cloud and hybrid cloud deployments. </p> <p>Sensing this trend, Microsoft launched a revamped hybrid cloud strategy based on Kubernetes. Branded as <a href="https://azure.microsoft.com/en-us/services/azure-arc/" target="_blank" class="color-link" title="https://azure.microsoft.com/en-us/services/azure-arc/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://azure.microsoft.com/en-us/services/azure-arc/" aria-label="Azure Arc">Azure Arc</a>, this new platform enables customers to manage virtual machines, physical machines, containerized workloads managed by Kubernetes from a single control plane. Unlike some of the other competitive offerings such as AWS Outposts, Google Anthos, VMware Tanzu, IBM Multi-cloud Manager and Red Hat OpenShift, Azure Arc brings legacy and modern workloads to a level playing field. Azure Arc can host some of the managed services of Azure public cloud within the on-premises data center and even in the competitive cloud platforms. </p> <p>Going forward, Azure Arc will emerge as a unified compute fabric for the multi-cloud and hybrid cloud platforms.</p><a class="embed-base color-body color-body-border link-embed embed-7" href="https://www.forbes.com/sites/janakirammsv/2019/11/05/why-azure-arc-is-a-game-changer-for-microsoft/" target="_blank" aria-label="Why Azure Arc Is A Game Changer For Microsoft" rel="noopener noreferrer" data-ga-track="forbesEmbedly:https://www.forbes.com/sites/janakirammsv/2019/11/05/why-azure-arc-is-a-game-changer-for-microsoft/"><span class="link-embed__info"><span class="link-embed__provider">Forbes</span><span class="link-embed__title">Why Azure Arc Is A Game Changer For Microsoft</span><small class="link-embed__byline">By <span class="link-embed__author">Janakiram MSV</span></small></span><span class="link-embed__thumbnail-wrapper"><span class="link-embed__thumbnail allow-inline-style" style="background-image: url(https://i.embed.ly/1/image?url=https%3A%2F%2Fthumbor.forbes.com%2Fthumbor%2F600x315%2Fhttps%253A%252F%252Fspecials-images.forbesimg.com%252Fimageserve%252F5dc1854db4d505000678ec62%252F960x0.jpg&key=3ce26dc7e3454db5820ba084d28b4935);"></span></span></a> <p>By no means, the above-mentioned milestones do justice in explaining the growth trajectory that Azure experienced in the last decade. Apart from these, Microsoft launched CosmosDB, Blockchain, a number of backup, DR and migration tools, acquired many interesting startups, published impactful enterprise case studies apart from winning the $10 billion Joint Enterprise Defense Infrastructure deal.</p> <p>Microsoft, a 44-year old company has shown that with the right strategy, vision, and execution, it is possible to stay relevant in the highly-competitive market. It’s inspiring to see how the company transformed itself to align with the rapidly changing market dynamics and customer expectations.</p> <p>Happy Birthday, Microsoft Azure! You have come a long way.</p> <div class="newsletter_signup_article"></div></div><div class="sigfile article-body fs-responsive-text"><span>Follow me on </span><a href="https://www.twitter.com/janakiramm" rel="nofollow noopener noreferrer" target="_blank">Twitter</a> or <a href="https://www.linkedin.com/in/janakiramm" rel="nofollow noopener noreferrer" target="_blank">LinkedIn</a>. <span>Check out </span>my <a href="https://www.janakiram.com" rel="nofollow noopener noreferrer" target="_blank">website</a>. </div><div class="bottom-contrib-block"><div class="fs-author-group-wrapper"><div class="contrib-byline"><a class="fs-author-avatar" href="https://www.forbes.com/sites/janakirammsv/" title="Photo of Janakiram MSV"><img class="fs-author-image" src="https://specials-images.forbesimg.com/imageserve/66b9a1a0ef258504f8741f9d/400x0.jpg?cropX1=70&cropX2=2307&cropY1=0&cropY2=2236" alt="Janakiram MSV"></a><div class="contrib-info"><div class="author-wrapper"><a class="author-name contrib-byline-author speakable-author" href="https://www.forbes.com/sites/janakirammsv/" title="https://www.forbes.com/sites/janakirammsv/" aria-label="Janakiram MSV" data-ga-track="contrib block byline">Janakiram MSV</a></div></div></div><fbs-cordial type="Follow" natural-id="blogAuthorId/blog/author/1650260" author-slug="janakirammsv" page-position="bottom"><a class="following-label" href="https://account.forbes.com/following" target="blank" title="https://account.forbes.com/following" aria-label="Following"><svg class="fs-icon fs-icon--check-mark" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20"><path fill-rule="evenodd" clip-rule="evenodd" d="M10 2.9c-3.9 0-7.1 3.2-7.1 7.1s3.2 7.1 7.1 7.1 7.1-3.2 7.1-7.1-3.2-7.1-7.1-7.1zm-.7 10.3l-3-2.1.7-1 2 1.4 3.4-4.9 1 .7-4.1 5.9z"/></svg><span>Following</span></a></fbs-cordial></div><p class="contrib-bio" data-author-html-description="<p><a class="color-link" href="https://janakiram.com" rel="nofollow noopener">Janakiram&nbsp;MSV</a> (Jani) is a practicing architect, research analyst, and advisor to Silicon Valley startups. He focuses on the convergence of modern infrastructure powered by cloud-native technology and machine intelligence driven by generative AI.&nbsp;</p><p>Before becoming an entrepreneur, he spent over a decade as a product manager and technology evangelist at Microsoft Corporation and Amazon Web Services.&nbsp;Janakiram&nbsp;regularly writes for Forbes, InfoWorld, and The New Stack, covering the latest from the technology industry. He is an international keynote speaker for internal sales conferences, product launches, and user conferences hosted by technology companies of all sizes.</p>"></p></div><div class="article-footer" style="border:;"><ul class="footer-row color-body light-text print-tips"><li><a href="https://www.forbes.com/sites/forbesstaff/article/forbes-editorial-values-and-standards/" rel="noopener noreferrer" target="_blank">Editorial Standards</a></li><li><a href="https://www.parsintl.com/publications/forbes/" rel="noopener noreferrer" target="_blank">Forbes Accolades</a></li></ul><div class="footer-ad-labeling" aria-hidden="true" tabindex="-1"></div></div></div></div><div class="right-rail" article-index="0"><div class="ad-rail"><div class="fbs-ad-wrapper fbs-ad--article-0-rec-wrapper recx-alignment"><fbs-ad ad-id="article-0-rec" batched position="rec"></fbs-ad></div><div class="fbs-ad-wrapper fbs-ad--article-0-recx-1-wrapper recx-alignment"><fbs-ad ad-id="article-0-recx-1" batched 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