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<!DOCTYPE html> <html lang="en"> <head> <title>Fruitful Friday - FRUIT LOGISTICA</title> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="keywords" content="fruit, buy fruit, sell fruit, fruit logistics, fruit marketing, fruit trade, fruitlogistica, buy fresh produce, sell fresh produce, fresh produce fair, fresh produce logistics, fresh produce marketing, fresh produce trade, vegetables, buy vegetables, sell vegetables, vegetable trade, fresh convenience product, organic product"> <meta name="description" content="FRUIT LOGISTICA, fresh produce trade show, annually in Berlin, the capital of Germany, Europe. The exhibition, held on the Berlin fairgrounds, with focus on trade, storage, packaging, distribution, marketing, purchasing, convenience products, organic products."> <meta name="robots" content="index, follow"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="md_category_EN" content=""> <meta name="md_gsaVisible_EN" content="true"> <meta name="md_fairRefs" content="fl">  <link rel="canonical" href="https://www.fruitlogistica.com/en/events/fruitful-friday/"> <link rel="alternate" href="https://www.fruitlogistica.com/de/events/fruitful-friday/" hreflang="de"> <link rel="alternate" href="https://www.fruitlogistica.com/en/events/fruitful-friday/" hreflang="en"> <link rel="icon" href="/fruit-logistica/layout/images/fl_favicon.ico" type="image/x-icon"> <link href="/fruit-logistica/layout/images/fl_layout_images_appletouchicon60.png" rel="apple-touch-icon"> <link href="/fruit-logistica/layout/images/fl_layout_images_appletouchicon76.png" 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body--has-hero design2019 body--has-fullsize"> <div id="jumpmarks-container"> <nav> <ul> <li> <a href="#content"> To Main Content </a> </li> <li> <a href="#nav-main"> To Navigation </a> </li> <li> <a href="#search-box-input" onclick="document.querySelector('.header__search-trigger').click()"> To Search </a> </li> </ul> </nav> </div> <header class="header header--fixed" id="header"> <div class="header__top-bar"> <nav id="page-switch" aria-label='Switch to other websites:'> <ul class="page-switch"> <li class="page-switch__item afl"> <a onclick="(function(){ var target_url = 'http://www.asiafruitlogistica.com/'; if(target_url.includes('asiafruitlogistica')){ trackEvent({ event:'page_switch_asia_fl', target_url, event_url: location.href, system_loc: 'Webseite' }) } })()" href="http://www.asiafruitlogistica.com/" title="Zur ASIA FRUIT LOGISTICA" target="_blank" class="page-switch__link gtm_nav_pageswitch">Go To <span>ASIA</span> FRUIT LOGISTICA</a> </li> </ul> </nav> <div class="organizer"> <div class="sr-only"><b>Organzier:</b></div> <div class="organizer__item"> <a href="https://www.messe-berlin.de/en/" title="Messe Berlin" target="_blank" class="link-extern-image track-el organizer__link" > <img src="../../../fruit-logistica/layout/images/messe-logo-weiss.svg" alt="Logo Messe Berlin"> </a> </div> </div> </div> <div class="header__main"> <div class='header__main__notch' aria-label='Event Date:'> 4-6 FEB 2026 </div> <div class="header__main__left"> <a href="/en/" title="Home" class="header__home-link"> <img src="/fruit-logistica/layout/images/fl_logo_content_2022.svg" alt="FRUIT LOGISTICA" title="FRUIT LOGISTICA" class="header__logo"> </a> </div> <div class="header__main__center"> <nav id="nav-main"> <ul class="nav-main"> <li class="nav-main__item nav-main__item--nested "> <a class="nav-main__link" href="/en/about/" title="About Us"> About Us </a> <div class="nav-main__nav-container"> <ul class="nav-main__subnav nav-main__subnav--level1"> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/about/" title="Your FRUIT LOGISTICA"> Your FRUIT LOGISTICA </a> </li> <li class="nav-main__subnav__item nav-main__subnav__item--nested "> <a class="nav-main__subnav__link" href="/en/about-us/fresh-produce/" title="Exhibition Segments"> Exhibition Segments </a> <ul class="nav-main__subnav nav-main__subnav--level2"> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/about-us/fresh-produce/" title="Fresh Produce"> Fresh Produce </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/about-us/machinery-technology/" title="Machinery & Technology"> Machinery & Technology </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/about-us/logistics/" title="Logistics"> Logistics </a> </li> </ul> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/about-us/nachhaltigkeit/" title="Sustainability"> Sustainability </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/about-us/publications/" title="Publications"> Publications </a> </li> <li class="nav-main__subnav__item nav-main__subnav__item--nested "> <a class="nav-main__subnav__link" href="/en/about-us/content-community-hub/newsletter/" title="Content- & Community-Hub"> Content- & Community-Hub </a> <ul class="nav-main__subnav nav-main__subnav--level2"> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/about-us/content-community-hub/newsletter/" title="Newsletter"> Newsletter </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/about-us/content-community-hub/newsblog/" title="Newsblog"> Newsblog </a> </li> </ul> </li> </ul> </div> </li> <li class="nav-main__item nav-main__item--nested "> <a class="nav-main__link" href="/en/trade-visitors/" title="Visit"> Visit </a> <div class="nav-main__nav-container"> <ul class="nav-main__subnav nav-main__subnav--level1"> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/trade-visitors/" title="Your Visit"> Your Visit </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/trade-visitors/tickets/" title="Tickets"> Tickets </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/visit/fruit-logistica-online/" title="FRUIT LOGISTICA Online / Our exhibitors /"> FRUIT LOGISTICA Online / Our exhibitors / </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/events/organicroute/" title="Organic Route"> Organic Route </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="https://www.fruitlogistica.com/en/blog/#spotlights" title="Spotlight"> Spotlight </a> </li> <li class="nav-main__subnav__item nav-main__subnav__item--nested "> <a class="nav-main__subnav__link" href="/en/trade-visitors/travel-hotel/" title="Travel & Accommodation"> Travel & Accommodation </a> <ul class="nav-main__subnav nav-main__subnav--level2"> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/trade-visitors/travel-hotel/arrival/" title="Arrival"> Arrival </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/trade-visitors/travel-hotel/hotels/" title="Accommodation"> Accommodation </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/trade-visitors/travel-hotel/destination-berlin/" title="Berlin"> Berlin </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/trade-visitors/travel-hotel/visa/" title="Visa"> Visa </a> </li> </ul> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/trade-visitors/trade-press-stand/" title="Trade Press Stand"> Trade Press Stand </a> </li> </ul> </div> </li> <li class="nav-main__item nav-main__item--nested "> <a class="nav-main__link" href="/en/exhibitors/" title="Exhibit"> Exhibit </a> <div class="nav-main__nav-container"> <ul class="nav-main__subnav nav-main__subnav--level1"> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/exhibitors/" title="Become an Exhibitor"> Become an Exhibitor </a> </li> <li class="nav-main__subnav__item nav-main__subnav__item--nested "> <a class="nav-main__subnav__link" href="/en/exhibitors/registration/" title="Stand Registration"> Stand Registration </a> <ul class="nav-main__subnav nav-main__subnav--level2"> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/exhibitors/registration/stand-rental-calculator/" title="Stand Rental Calculator"> Stand Rental Calculator </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="https://asp.fruitlogistica.com/en/home/" title="Exhibitor portal"> Exhibitor portal </a> </li> </ul> </li> <li class="nav-main__subnav__item nav-main__subnav__item--nested "> <a class="nav-main__subnav__link" href="/en/exhibitors/exhibition-planning/" title="Exhibition Planning"> Exhibition Planning </a> <ul class="nav-main__subnav nav-main__subnav--level2"> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/exhibitors/exhibition-planning/stand-construction-regulations/" title="Stand Construction & Regulations"> Stand Construction & Regulations </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/exhibitors/exhibition-planning/traffic-and-logistics/" title="Loading zone via VisiFair"> Loading zone via VisiFair </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/exhibitors/beco-webshop/" title="BECO Webshop"> BECO Webshop </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/exhibitors/exhibition-planning/entry-access/" title="Order Platforms"> Order Platforms </a> </li> </ul> </li> <li class="nav-main__subnav__item nav-main__subnav__item--nested "> <a class="nav-main__subnav__link" href="/en/exhibitors/marketing/" title="Marketing Service"> Marketing Service </a> <ul class="nav-main__subnav nav-main__subnav--level2"> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/exhibitors/marketing/advertising-spaces-sponsoring/" title="Advertising & Sponsoring"> Advertising & Sponsoring </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/exhibitors/marketing/pr-for-exhibitors/" title="PR for Exhibitors"> PR for Exhibitors </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/exhibitors/marketing/exhibition-guide/" title="Exhibition Guide"> Exhibition Guide </a> </li> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/exhibit/marketing/free-advertising-materials/" title="Free advertising materials"> Free advertising materials </a> </li> </ul> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/exhibit/your-digital-presence/" title="Your Digital Presence"> Your Digital Presence </a> </li> </ul> </div> </li> <li class="nav-main__item nav-main__item--nested "> <a class="nav-main__link nav-main__link--current" href="/en/events/" title="Events"> Events </a> <div class="nav-main__nav-container"> <ul class="nav-main__subnav nav-main__subnav--level1"> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/events/" title="Program"> Program </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/events/stages/" title="Specialist Forums"> Specialist Forums </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/exhibitors/stand-rental/registration-techstage.html" title="Tech Stage Registration"> Tech Stage Registration </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/events/innovation-award-(flia)/" title="Innovation Award FLIA"> Innovation Award FLIA </a> </li> <li class="nav-main__subnav__item nav-main__subnav__item--nested "> <a class="nav-main__subnav__link" href="/en/events/startup-world/" title="Startup World"> Startup World </a> <ul class="nav-main__subnav nav-main__subnav--level2"> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/events/startup-world/application-startup-world/" title="Application Startup World"> Application Startup World </a> </li> </ul> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link nav-main__subnav__link--current" href="/en/events/fruitful-friday/" title="Fruitful Friday"> Fruitful Friday </a> </li> </ul> </div> </li> <li class="nav-main__item nav-main__item--nested "> <a class="nav-main__link" href="/en/press/" title="Press"> Press </a> <div class="nav-main__nav-container"> <ul class="nav-main__subnav nav-main__subnav--level1"> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/press/" title="Press Service"> Press Service </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/press/accreditation/" title="Accreditation"> Accreditation </a> </li> <li class="nav-main__subnav__item nav-main__subnav__item--nested "> <a class="nav-main__subnav__link" href="/en/press/press-releases/" title="Press Releases"> Press Releases </a> <ul class="nav-main__subnav nav-main__subnav--level2"> <li class="nav-main__subnav__item"> <a class="nav-main__subnav__link" href="/en/press/press-releases/un-subscribe/" title="Subscribe media distribution list"> Subscribe media distribution list </a> </li> </ul> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/press/press-photos/" title="Photos & Videos"> Photos & Videos </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/press/press-dates/" title="Press Dates"> Press Dates </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/press/exhibitor-news/" title="Exhibitor news"> Exhibitor news </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/press/press-service/media-centre-on-site/" title="Media Center"> Media Center </a> </li> <li class="nav-main__subnav__item "> <a class="nav-main__subnav__link" href="/en/press/international-media-briefing/" title="International Media Briefing"> International Media Briefing </a> </li> </ul> </div> </li> </ul> </nav> </div> <div class="header__main__right"> <nav id="nav-meta" aria-label='Meta navigation'> <ul class="nav-meta"> <li class="nav-meta__item"> <a href="/en/blog/" title="Newsblog" class="nav-meta__link">Newsblog</a> </li> <li class="nav-meta__item"> <a href="/en/extrapages/contact/" title="Contact" class="nav-meta__link">Contact</a> </li> </ul> </nav> <nav id="nav-lang"> <ul class="nav-lang" aria-label='Languages'> <li class="nav-lang__item"> <a href="https://www.fruitlogistica.com/de/events/fruitful-friday/" title="German" class="nav-lang__link gtm_nav_langswitch" data-tracking-tag="de">DE <span class="sr-only">(German)</span> </a> </li> </ul> </nav> <a onclick="document.getElementById('search-box-input').focus()" aria-controls="search-area" aria-label="Open search" href="/en/extrapages/search/" class="header__search-trigger"></a> </div> </div> <div class="header__bg"></div> <div class="header__mobile">  <div class="header__mobile__top"> <a href="/en/" title="Home" class="header__mobile__home-link"> <img src="/fruit-logistica/layout/images/fl_logo_content_2022.svg" alt="FRUIT LOGISTICA" title="FRUIT LOGISTICA"> </a> <button class="nav-mobile__toggle"> <span class="nav-mobile__toggle__burger"></span> <span class="sr-only">Show / hide menu</span> </button> </div> <div class="header__mobile__meta"> <div class='header__mobile__meta__date' aria-label='Event Date:'> 4-6 FEB 2026 </div> <div class="header__mobile__meta__languages"> <nav id="nav-mobile-lang"> <ul class="nav-lang" aria-label='Languages'> <li class="nav-lang__item"> <a href="https://www.fruitlogistica.com/de/events/fruitful-friday/" title="German" class="nav-lang__link gtm_nav_langswitch" data-tracking-tag="de">DE <span class="sr-only">(German)</span> </a> </li> </ul> </nav> </div> <div class="header__mobile__meta__search"> <a onclick="document.getElementById('search-box-input').focus()" aria-controls="search-area" aria-label="Open search" href="/en/extrapages/search/" class="header__search-trigger"></a> </div> </div> <nav id="nav-mobile"> <div class="nav-mobile__container"> <ul class="nav-mobile"> <li class="nav-mobile__item nav-mobile__item--nested"> <a href="/en/about/" title="About Us"> About Us </a> <ul class="nav-mobile__subnav nav-mobile__subnav--level1"> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/about/" title="Your FRUIT LOGISTICA"> Your FRUIT LOGISTICA </a> </li> <li class="nav-mobile__subnav__item nav-mobile__item--nested"> <a href="/en/about-us/fresh-produce/" title="Exhibition Segments"> Exhibition Segments </a> <ul class="nav-mobile__subnav nav-mobile__subnav--level2"> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/about-us/fresh-produce/" title="Fresh Produce"> Fresh Produce </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/about-us/machinery-technology/" title="Machinery & Technology"> Machinery & Technology </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/about-us/logistics/" title="Logistics"> Logistics </a> </li> </ul> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/about-us/nachhaltigkeit/" title="Sustainability"> Sustainability </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/about-us/publications/" title="Publications"> Publications </a> </li> <li class="nav-mobile__subnav__item nav-mobile__item--nested"> <a href="/en/about-us/content-community-hub/newsletter/" title="Content- & Community-Hub"> Content- & Community-Hub </a> <ul class="nav-mobile__subnav nav-mobile__subnav--level2"> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/about-us/content-community-hub/newsletter/" title="Newsletter"> Newsletter </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/about-us/content-community-hub/newsblog/" title="Newsblog"> Newsblog </a> </li> </ul> </li> </ul> </li> <li class="nav-mobile__item nav-mobile__item--nested"> <a href="/en/trade-visitors/" title="Visit"> Visit </a> <ul class="nav-mobile__subnav nav-mobile__subnav--level1"> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/trade-visitors/" title="Your Visit"> Your Visit </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/trade-visitors/tickets/" title="Tickets"> Tickets </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/visit/fruit-logistica-online/" title="FRUIT LOGISTICA Online / Our exhibitors /"> FRUIT LOGISTICA Online / Our exhibitors / </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/events/organicroute/" title="Organic Route"> Organic Route </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="https://www.fruitlogistica.com/en/blog/#spotlights" title="Spotlight"> Spotlight </a> </li> <li class="nav-mobile__subnav__item nav-mobile__item--nested"> <a href="/en/trade-visitors/travel-hotel/" title="Travel & Accommodation"> Travel & Accommodation </a> <ul class="nav-mobile__subnav nav-mobile__subnav--level2"> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/trade-visitors/travel-hotel/arrival/" title="Arrival"> Arrival </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/trade-visitors/travel-hotel/hotels/" title="Accommodation"> Accommodation </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/trade-visitors/travel-hotel/destination-berlin/" title="Berlin"> Berlin </a> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/trade-visitors/travel-hotel/visa/" title="Visa"> Visa </a> </li> </ul> </li> <li class="nav-mobile__subnav__item"> <a class="nav-mobile__subnav__link" href="/en/trade-visitors/trade-press-stand/" title="Trade Press Stand"> Trade Press Stand </a> </li> </ul> </li> <li class="nav-mobile__item nav-mobile__item--nested"> <a href="/en/exhibitors/" title="Exhibit"> Exhibit </a> <ul class="nav-mobile__subnav 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"> <button aria-label="Submit search" class="search-area__search-box__submit"></button> </div> </form> </div> <div class="body-wrap">  <div class="page-wrap" id="top"> <div class="page" id="page"> <main id="content"> <noscript> <section> <div class="container"> <div class="row"> <div class="col-fullsize"> <ul id="nav-subnav"> </ul> </div> </div> </div> </section> </noscript>  <div class="sr-only" id="sr-content"><hr><b>Page content</b></div>  <style> </style> <section class="contentarea contentarea--dark-light subpage-hero " style="background-color:#FFFFFF" id="__header_id"> <div class="contentarea__background-wrapper"> <div class="contentarea__background contentarea__background-mobile background--position-x-center background--position-y-top background--originalsize background--no-repeat" style="background-image:url(../../../fruit-logistica/bilder/redesign/background_stage_unterseite.jpg);"> </div> <div class="contentarea__background contentarea__background-tablet background--position-x-center background--position-y-top background--originalsize background--no-repeat" style="background-image:url(../../../fruit-logistica/bilder/redesign/background_stage_unterseite_desktop.jpg);"> </div> <div class="contentarea__background contentarea__background-desktop background--position-x-center background--position-y-top background--originalsize background--no-repeat" style="background-image:url(../../../fruit-logistica/bilder/redesign/background_stage_unterseite_desktop.jpg);"> </div> </div> <div class="container"> <div class="row"> <div class="col-12"> <div class="breadcrumb-container"> <nav aria-label="Breadcrumb" class="breadcrumb"> <ol> <li><a href="/en">Start</a></li> <li > <a href="/en/events/">Events</a> </li> <li aria-current="page"> Fruitful Friday </li> </ol> </nav> <button class="breadcrumb__button--hide">collapse</button> </div> </div> </div> <div class="row"> <div class="col-12"> <h1>Fruitful Friday</h1> </div> </div> </div> </section> <style> </style> <section class="contentarea contentarea--dark-light " id="__content_id"> <div class="container"> </div> </section> <style> </style> <section class="contentarea contentarea--dark-light " id="intro_4_id"> <div class="container"> <div class="row"> <div class="col-12 "> <div id="hl_2" class="first-content"> <h2 class="headline ">Your highlight at the end of the fair</h2> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="text_bild_5" class="first-content"> <p><b>7 February 2025</b> is more than just the last day of FRUIT LOGISTICA 2025 and more than just a Friday - it will be our <b>Fruitful Friday</b>! Together we will make this day the crowning finale of the trade fair: a day full of business, science and fun that you should not miss.</p> <p>The following highlights await you!</p> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="fresh_produce_forum" class="first-content"> <h2 class="headline ">Mascot Race</h2> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 hidden-mobile "> <div id="fokus" class="first-content image--rounded-corner"> <div class="textimage textimage-left"> <div class="textimage-left-float"> <div class="textimage-img textimage-img-first textimage-img-last"> <picture title="A person dressed as a banana represents the Dole brand" data-imgsrc="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/maskottchen_ldesk43.jpg"> <source srcset="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/maskottchen_ldesk43.jpg" media="(min-width:1250px)"> <source srcset="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/maskottchen_xxxltablet43.jpg" media="(min-width:768px)"> <source srcset="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/maskottchen_xxxlmobile43.jpg" media="(min-width:0)"> <img src="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/maskottchen_ldesk43.jpg" alt="A person dressed as a banana represents the Dole brand" title="A person dressed as a banana represents the Dole brand" class="picture-img"> </picture> </div> </div> <p>A true spectacle awaits you! The first-ever FRUIT LOGISTICA Mascot Race will take place at 12 PM at the South Entrance. Be there live as the industry's best mascots compete for victory!</p> <ul><li><b>Date:</b> Friday, 7 February 2025 </li><li><b>Time:</b> 12:00 PM – Let the race begin! </li><li><b>Location:</b> South Entrance, Messe Berlin </li><li><b>Who can join? </b>All exhibitor teams with their fearless mascots - ready to take on the competition! </li><li><b>Who can come by?</b> All our visitors are invited to attend the spectacle.</li></ul> <p>Cheer for your mascot and celebrate this incredible achievement with us. Fun, team spirit, and a lighthearted atmosphere are what this event is all about. </p> <p><b>Register for the Mascot Race (for Exhibitors)</b></p> <p>Does your company's mascot have what it takes to lead the pack? If you're showcasing your mascot at your stand during FRUIT LOGISTICA 2025, register now for the race and combine brand awareness with fun! </p> <div class="clear"></div> </div> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="cta_buttons_1" class="first-content"> <div class="cta-wrapper cta-wrapper--align-center"> <div class="cta-wrapper--dark-light"> <a href="https://messe.berlin/fruitlogistica-mascot/lang/en" title="Register for the mascot race" target="_blank" class="link-extern-image track-el cta-button gtm_link_ctabutton" > Register now </a> </div> </div> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="fresh_produce_forum_4" class="first-content"> <h2 class="headline ">FRUIT LOGISTICA Innovation Award (FLIA) Ceremony</h2> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 hidden-mobile "> <div id="fokus_7" class="first-content image--rounded-corner"> <div class="textimage textimage-right"> <div class="textimage-right-float"> <div class="textimage-img textimage-img-first textimage-img-last"> <picture title="Award Ceremony FLIA" data-imgsrc="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/flia_ldesk43.jpg"> <source srcset="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/flia_ldesk43.jpg" media="(min-width:1250px)"> <source srcset="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/flia_xxxltablet43.jpg" media="(min-width:768px)"> <source srcset="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/flia_xxxlmobile43.jpg" media="(min-width:0)"> <img src="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/flia_ldesk43.jpg" alt="Award Ceremony FLIA" title="Award Ceremony FLIA" class="picture-img"> </picture> </div> </div> <p>Celebrate groundbreaking innovations! Join us at 1:00 PM, for the announcement of the 2025 winners of the FLIA and FLIA Technology awards. </p> <ul><li><b>Date:</b> Friday, 7 February 2025 </li><li><b>Start:</b> at 1 p.m</li><li><b>Location:</b> between halls 1.1 and 2.1</li></ul> <p>Enjoy this inspiring ceremony, accompanied by complimentary drinks and live music, at the FLIA Technology Special Exhibition Area between Halls 1.1 and 2.1.</p> <div class="clear"></div> </div> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="cta_buttons_2" class="first-content"> <div class="cta-wrapper cta-wrapper--align-center"> <div class="cta-wrapper--dark-light"> <a href="/en/events/innovation-award-(flia)/" class="cta-button gtm_link_ctabutton" > More information </a> </div> </div> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="fresh_produce_forum_1" class="first-content"> <h2 class="headline ">Science Symposium</h2> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 hidden-mobile "> <div id="fokus_1" class="first-content image--rounded-corner"> <div class="textimage textimage-left"> <div class="textimage-left-float"> <div class="textimage-img textimage-img-first textimage-img-last"> <picture title="Farming Forward" data-imgsrc="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/farming_forward_ldesk43.jpg"> <source srcset="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/farming_forward_ldesk43.jpg" media="(min-width:1250px)"> <source srcset="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/farming_forward_xxxltablet43.jpg" media="(min-width:768px)"> <source srcset="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/farming_forward_xxxlmobile43.jpg" media="(min-width:0)"> <img src="/fruit-logistica/bilder/00-2025/buehnen/fruitful-friday/farming_forward_ldesk43.jpg" alt="Farming Forward" title="Farming Forward" class="picture-img"> </picture> </div> </div> <p>Dive into the future of digital agriculture! At the Science Symposium, practice meets science, delivering fascinating insights into digital technologies and smart solutions - live on the Farming Formward Stage in Hall 3.1.</p> <ul><li><b>Date:</b> Friday, 7 February 2025</li><li><b>Start:</b> 10.00 a.m. </li><li><b>Location:</b> Farming Forward Stage in Hall 3.1.</li></ul> <p>Deepen your knowledge of digital farming and get up-to-date insights into Smart Agri based on the latest scientific papers and research results!</p> <div class="clear"></div> </div> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="cta_buttons_3" class="first-content"> <div class="cta-wrapper cta-wrapper--align-center"> <div class="cta-wrapper--dark-light"> <a href="/en/events/program-overview/index-2.html" class="cta-button gtm_link_ctabutton" > Program overview </a> </div> </div> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="fresh_produce_forum_2" class="first-content"> <h2 class="headline ">Make the most of Fruitful Friday</h2> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="text_bild_1" class="first-content"> <p>Take the time to explore solutions for your own challenges, whether it's <b>smart AI systems in Hall 3.1, innovative cultivation technology in Hall 5.1, or global logistics in Hall 26</b>. Visit one of the 25 halls and build valuable connections with fellow exhibitors.</p> </div> </div> </div> </div> </section> <style> </style> <section class="contentarea contentarea--dark-light section_faq--content " style="background-color:#FFED00" id="content_abschnitt_2_id"> <div class="contentarea__background-wrapper"> <div class="contentarea__background contentarea__background-mobile background--position-x-center background--position-y-top background--originalsize background--no-repeat" style="background-image:url(../../../fruit-logistica/bilder/redesign/verteilerseite/background_pic.jpg);"> </div> <div class="contentarea__background contentarea__background-tablet background--position-x-center background--position-y-top background--originalsize background--no-repeat" style="background-image:url(../../../fruit-logistica/bilder/redesign/verteilerseite/background_pic_desktop.jpg);"> </div> <div class="contentarea__background contentarea__background-desktop background--position-x-center background--position-y-top background--originalsize background--no-repeat" style="background-image:url(../../../fruit-logistica/bilder/redesign/verteilerseite/background_pic_desktop.jpg);"> </div> </div> <div class="container"> <div class="row"> <div class="col-12 "> <div id="ueberschrift_2" class="first-content text-align-center"> <h2 class="headline text-align-center">Newsletter</h2> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="text_nl" class="first-content text-align-center"> <p>With our free newsletter you will receive the latest information about FRUIT LOGISTICA at regular intervals. Read about current topics of the fresh produce buisness, find out about our program and don't miss out on when our stand registration and ticket shop opens.</p> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="cta_buttons" class="first-content"> <div class="cta-wrapper cta-wrapper--align-center"> <div class="cta-wrapper--dark-light cta-button--purple"> <a href="/en/extrapages/newsletter/" class="cta-button gtm_link_ctabutton" > Subscribe to our newsletter </a> </div> </div> </div> </div> <div class="clear visible-tablet-up"></div> <div class="col-12 "> <div id="text_bild" class="first-content text-align-center"> <p>Messe Berlin GmbH<br>FRUIT LOGISTICA<br>Messedamm 22<br>14055 Berlin</p> <p><a onclick="trackEvent({ 'event': 'email_contact', 'contact_name': '', 'contact_title': '', 'event_url': location.href, 'system_loc': 'Webseite' })" href="mailto:fruitlogistica@messe-berlin.de" title="fruitlogistica@messe-berlin.de" class="link-email icon-link-email track-ml" >fruitlogistica@messe-berlin.de</a></p> </div> </div> </div> </div> </section> </main> </div> </div> </div>  <footer class="footer" id="footer"> <nav id="nav-meta-footer"> <div class="sr-only"><b>Meta navigation</b></div> <ul class="nav-meta nav-meta--footer"> <li class="nav-meta__item"> <a href="/en/blog/" title="Newsblog" class="nav-meta__link">Newsblog</a> </li> <li class="nav-meta__item"> <a href="/en/extrapages/contact/" title="Contact" class="nav-meta__link">Contact</a> </li> </ul> </nav> <nav id="nav-lang-footer"> <div class="sr-only"> <b>Languages</b> </div> <ul class="nav-lang nav-lang--footer"> <li class="nav-lang__item--footer"> <a href="../../../de/events/fruitful-friday/" title="German" class="nav-lang__link--footer" data-tracking-tag="de">DE<span class="sr-only">German</span> </a> </li> </ul> </nav> <nav id="nav-footer"> <div class="sr-only"><b>additional navigation</b></div> <ul class="nav-footer"> <li class="nav-footer__item"> <a href="/en/extrapages/newsletter/" title="Newsletter" class="nav-footer__link">Newsletter</a> </li> <li class="nav-footer__item"> <a href="/en/extrapages/imprint/" title="Imprint" class="nav-footer__link">Imprint</a> </li> <li class="nav-footer__item"> <a href="/en/visit/faq-fuer-fachbesucher/" title="FAQ" class="nav-footer__link">FAQ</a> </li> <li class="nav-footer__item"> <a href="/en/extrapages/download-center/" title="Downloads" class="nav-footer__link">Downloads</a> </li> <li class="nav-footer__item"> <a href="/en/extrapages/data-protection/" title="Data Protection" class="nav-footer__link">Data Protection</a> </li> <li class="nav-footer__item"> <a href="/en/extrapages/cookies/" title="Cookies" class="nav-footer__link">Cookies</a> </li> </ul> </nav> <div class="footer__partner"> <div class="sr-only"><b>Partners</b></div> <a href="https://www.fruitnet.com/" title="FRUITNET" target="_blank" class="link-extern-image track-el link-partner" > <img src="../../../FRUIT-LOGISTICA/Layout/Images/fl_partner_fruitnet-2.svg" alt="FRUCHTHANDEL Magazine"> </a> </div>  <nav id="nav-page-switch"> <div class="sr-only"> <b>Switch to other websites:</b> </div> <ul class="page-switch"> <li class=" page-switch__item afl"> <a onclick="(function(){ var target_url = 'http://www.asiafruitlogistica.com/'; 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