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class="_6a _6e _5loj _56ey"><div class="_5lol"><a class="_5md9" href="/web/20150716101103/https://developers.facebook.com/blog/"><div class="_6a"><div class="_6a _6b" style="height:22px"></div><div class="_6a _6b"><span class="_5md5 _50f4 _50f7">News</span></div></div></a></div></div></div><div class="_5loo _42ef"><div class="_4-u2 _57mb _5j-9 _4-u8"><form action="#" method="get" role="search" onsubmit="return window.Event && Event.__inlineSubmit && Event.__inlineSubmit(this,event)" id="u_0_4"><label class="_55r3 focus_target _5j-a" id="u_0_5"><i class="_55r5 img sp_MmBMH_wNwiE sx_4ba311"></i><input type="text" class="inputtext _55r1 _5j-b _55r4 _55r2" name="query" placeholder="Search in docs" id="u_0_3" aria-label="Search in docs"/></label></form></div><div class="_6a _6e _5loj _5ph2"><div class="_5lol"><a href="https://web.archive.org/web/20150716101103/https://www.facebook.com/login/?next=%2Fproducts%2Fanalytics"><div class="_6a"><div class="_6a _6b" style="height:22px"></div><div class="_6a _6b"><span class="_5md5 _50f4 _50f7">Log In</span></div></div></a></div></div></div></div></div></div></div><div class="_53vp _1s7l"><div class="clearfix _53u5"><div class="_4bl7 _53u7" role="main"><div class="_k" id="u_0_0"><div class="_4-u2 _57mb noMargin _5jqi _5vx1 _4-u8"><div class="clearfix"><ul class="_fze _2wlw"><li><a href="/web/20150716101103/https://developers.facebook.com/products/">Products</a></li><li><i class="_3-8r _fzf img sp_J9PciJ4BxFp sx_7d8f53"></i><span>Facebook Analytics for Apps</span></li></ul><div class="_5rkx"><div id="u_0_2"></div></div></div></div></div><div class="_3-8y"><div class="_bzu _3mb"><div class="_4-u2 _57mb _ck7 _5muj _4-u8" style="min-height: 355px; background-image:url(https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2365-6/10734317_424110617763669_607154850_n.png); background-size: 923px 355px; "><div class="_4-u3 _3a8w"><h2 style="color:#8d9ead; margin-bottom:5px;">INTRODUCING</h2><h1 class="_2wm6">Analytics <span style="background:rgba(255,255,255,0.5);color:#40617c;font-size:12px;padding:8px 20px;border-radius:20px;position:relative;top:-10px;text-transform:uppercase;font-weight:bold;letter-spacing:.1em;">For Apps</span></h1><p>Measure all of your customer activity across devices.</p><a class="_42ft _5c3d _3mc _5c3l _5c3e" role="button" href="https://web.archive.org/web/20150716101103/http://www.facebook.com/analytics?__aref_src=devsite&__aref_id=product_analytics" style="margin-right: 10px;">Access Analytics</a><a class="_42ft _5c3d _3mc _5c3l _5c3e" role="button" href="https://web.archive.org/web/20150716101103/https://www.facebook.com/analytics/429724277186279/?__aref_source=devsite&__aref_id=product_analytics" style="background-color: #fff; color: #666e7c;">View Demo</a></div></div><div class="_4-u2 _57mb _njg _4-u8" style="padding-bottom:35px"><div class="_4-u3 _3a8w _ck7" style="min-height: 400px; background-image:url(https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpa1/t39.2365-6/11057125_610627362371230_832666264_n.jpg); background-size: 922px 366px; "><div class="clearfix"><div class="_4bl7 _2wm0" style="padding-top: 118px;"><h2>Learn How People Use Your Product <br/>Across Multiple Devices</h2><p>People are increasingly accessing your app and website across multiple devices. Facebook Analytics helps you answer questions like “what percentage of the people in Canada that installed my mobile app ended up purchasing on my website?”</p></div></div></div><div class="_4-u3 _3a8w _ck7" style="min-height: 375px; background-image:url(https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpf1/t39.2365-6/11057192_1556906954575001_471423348_n.jpg); background-size: 922px 366px; "><div class="clearfix"><div class="_4bl7 _2wm0 _4bl8" style="padding-top: 120px"><div style="padding-left:25px"><h2>Smarter Decision-Making </h2><p>Build better experiences for the people using your apps by understanding the steps people take within your app, finding areas that are causing people to drop off, and seeing how well you retain people.</p></div></div><div class="_4bl9"></div></div></div><div class="_4-u3 _3a8w _ck7" style="min-height: 300px; background-image:url(https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpf1/t39.2365-6/11057103_906021279439968_76541246_n.jpg); background-size: 922px 366px; "><div class="clearfix"><div class="_4bl7 _2wm0" style="padding-top: 50px;"><h2>Gain Insights About the People <br/>Using Your App</h2><p>Tailor your content within your app by better understanding the people who use it with aggregated demographic reporting. For instance, you can see age, gender, country and language breakdowns for people that have “Added to Cart”. </p></div></div></div><div class="_4-u3 _3a8w _ck7" style="min-height: 325px; background-image:url(https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2365-6/11057099_425668724277353_1539257217_n.jpg); background-size: 922px 366px; "><div class="clearfix"><div class="_4bl7 _2wm0 _4bl8" style="padding-top:50px"><div style="padding-left:25px"><h2>Improve Your App Marketing</h2><p>With cross-network mobile app attribution and campaign measurement tools, Facebook Analytics enables you to measure the lifetime value by ad network or campaign.</p></div></div><div class="_4bl9"></div></div></div></div><div class="_4-u2 _57mb _4-u8"><div class="_4-u3 _3a8w" style="padding:20px;text-align:center"><h2 style="padding-top:12px;">How It Works</h2><div class="clearfix pvl"><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#events"><img class="mbm img" src="https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2365-6/11057205_875687755810815_471143005_n.png" alt="" style="width:48px;height:48px"/></a><h2 style="letter-spacing: -0.5px;font-size:18px;">Event-based Metrics</h2><p style="padding-right:0">Dive into the trends of what is happening in your app with metrics.</p><div class="_50f4"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#events">Learn More</a></div></div></div><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#segments"><img class="mbm img" src="https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xft1/t39.2365-6/11057089_348354535364228_1663556541_n.png" alt="" style="width:48px;height:48px"/></a><h2 style="font-size:18px;">Segments</h2><p style="padding-right:0;">Understand your customers better with powerful filters.</p><div class="_50f4"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#segments">Learn More</a></div></div></div><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#funnels"><img class="mbm img" src="https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfp1/t39.2365-6/11057195_796676520412446_1968645260_n.png" alt="" style="width:48px;height:48px;"/></a><h2 style="font-size:18px;">Funnels</h2><p style="padding-right:0">Learn when customers have problems getting through your app.</p><div class="_50f4"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#funnels">Learn More</a></div></div></div><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#cohorts"><img class="mbm img" src="https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2365-6/11057193_235344519969325_50692906_n.png" alt="" style="width:48px;height:48px;"/></a><h2 style="font-size:18px;">Cohorts</h2><p style="padding-right:0">Understand how recent customers compare to historical ones.</p><div class="_50f4"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#cohorts">Learn More</a></div></div></div><div class="_4bl7" style="width:20%"><div class="pam"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#app_ads"><img class="mbm img" src="https://web.archive.org/web/20150716101103im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xap1/t39.2365-6/10734317_1573327546261365_1633229653_n.png" alt="" style="width:48px;height:48px;"/></a><h2 style="font-size:18px;">App Ads</h2><p style="padding-right:0">Measure the lifetime value of your mobile app install ads.</p><div class="_50f4"><a href="/web/20150716101103/https://developers.facebook.com/products/analytics/features/#app_ads">Learn More</a></div></div></div></div></div><div class="_4-u3 _3a8w" style="border-top:0; padding-top:10px;"><div class="clearfix"><div class="_4bl7 _2wm0" style="text-align:center"><h2>Leverage the Facebook SDK</h2><p style="padding-right:0">Uses the Facebook SDK and implement event <br/>logging with <a href="/web/20150716101103/https://developers.facebook.com/docs/app-events">App Events</a>.</p><br/><br/></div><div class="_4bl7 _2wm0" style="text-align:center"><h2>Free for Unlimited Events</h2><p style="padding-right:0;">Collect up to 300 distinct events and no limit<br/> on the number of events logged.</p><br/><br/></div></div></div></div><div class="_4-u2 _57mb _33v_ _4-u8"><div class="_4-u3 _588p"><h2>View Developer Documentation to Get Started</h2><div style="padding-bottom:30px;"><a class="_42ft _5c3d _3mc _5c3l _5c3e" role="button" href="/web/20150716101103/https://developers.facebook.com/docs/analytics">Read the Docs</a></div><p><div id="fb-root"></div><span id="u_0_1"><fb:like href="https://developers.facebook.com/products/analytics" send="true" show_faces="false" layout="button_count"></fb:like></span></p></div></div></div></div></div></div></div><div id="devsite_footer" data-referrer="devsite_footer" data-referrer="devsite_footer"><div class="_57k5" role="contentinfo"><div class="_4-u2 _57mb _5h2u _4-u8"><div class="_4-u3 _3a8w"><div class="clearfix"><i class="_8o _8r lfloat _ohe img sp_MmBMH_wNwiE sx_e7523b"></i><div class="_8u _42ef"><div class="_6a _6b"><span class="_5pk5 _50f4 _50f7"> Developers </span></div></div></div></div><div class="_4-u3 _3a8w _57k6"><ul class="uiList _5h4u _509- _4ki _6-h _6-j _6-i"><li><ul class="uiList _5h2v _4kg _6-h _704 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