Set up campaign targeting for Classic campaigns

<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head> <title>Set up campaign targeting for Classic campaigns | Marketing Solutions Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="Set up campaign targeting for Classic campaigns"> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="Set up campaign targeting for Classic campaigns | Marketing Solutions Help"> <meta name="og:site_name" content="Marketing Solutions Help"> <meta name="og:description" content="Set up campaign targeting for Classic campaigns"> <meta name="og:url" content="https://www.linkedin.com/help/lms/answer/a420751"> <meta name="pageKey" content="hc_search_entity"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.5030","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-insights","longLabel":"Sales Insights Help","shortLabel":"Sales Insights"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-hub","longLabel":"Talent Hub Help","shortLabel":"Talent Hub"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:lms","lixResults":[],"locale":"en_US","pageKey":"hc_search_entity","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"hue-infra","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/lms/ask"}},"allowOpenChatWithQueryParam":false}"> <meta name="helpcenter:clientdata" content="{"helpCenterArticleUrn":"urn:li:helpCenterArticle:(420751,LITHOGRAPH)"}"> <meta name="helpcenter:tracking-id" content="vMVnDp4GR6eN39Zw8vX3QA=="> <link rel="canonical" href="https://www.linkedin.com/help/lms/answer/a420751">  <link rel="icon" href="https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/kqnjxe4lquult2wh53f8nxdt" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/eyu17lkf6vsg7kzra0vc59dhy" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/bgx32xxh5d2kzmy7ihmmx4l8d" defer type="text/javascript"></script>   <script src="https://static.licdn.com/sc/h/dah7freax6g0ke4qb7ldi8lo9" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/5xeufzc2c97mapmyf53p7pzb4"> <link rel="stylesheet" href="https://static.licdn.com/sc/h/br4pwt2mabgjtw8ggoqn5thbd"> <script src="https://static.licdn.com/sc/h/74ve28hdtc8mw6w2g0inpz1vw" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/f2nrji8842qbbbdkma1xmhaco"> </head> <body dir="ltr" class="base-page hue-web-theme--classic hue-web-color-scheme--light" data-test-id="base-page-body" data-in-hueify-scope="true"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div>  <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. 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</h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 6 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(420751,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a new Classic campaign in Campaign Manager, you'll be prompted to select your audience. You can use an existing audience or create a new audience.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Existing audiences include:<br> </p><ul><li>Saved Audiences - Audiences you've created and saved to be used in future campaigns.</li><li><li-icon type="linkedin-inbug-color-icon"></li-icon> Audiences - Audience templates created by LinkedIn to help you reach various types of professionals.</li><li>Audiences - Custom audience segments that you can create, which include uploading a list of companies or contacts, retargeting, and predictive audiences.</li></ul> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>If you’re launching an Accelerate campaign, we automatically create an audience optimized towards your objective by using your product name and description, audience signals you select, and historical data from your account’s previous campaigns. Keep in mind, not all audience targeting facets are available for Accelerate campaigns. Learn more about <a rel="" href="https://www.linkedin.com/help/lms/answer/a1641318" target="_blank">targeting for Accelerate campaigns</a>.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="article-content__video" data-test-selector="video"> <iframe loading="lazy" src="https://www.youtube-nocookie.com/embed/JMBmtFMTwZk?rel=0&amp;autohide=1&amp;playsinline=0&amp;html5=1&amp;wmode=opaque&amp;autoplay=0" class="article-content__video-embed" data-test-selector="video-embed-youtube" title="Campaign targeting" allowfullscreen frameborder="0"> </iframe> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Set up campaign targeting for Classic campaigns</h2> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>If you have a self-service account, we’ll suggest a target audience for your campaign. You can use these suggestions, edit the suggested audience, or reset the audience if you’d like to choose your audience without suggestions.  <p><br> </p><p></p> <p></p><p></p>If you have active campaigns, we’ll suggest an audience based on your most recent active campaign. If you don’t have an active campaign, we’ll suggest an audience based on either your last applied saved audience or your most recent inactive campaign.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To set up campaign targeting when creating a Classic campaign:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>When creating a campaign, go to the Audience section on the Set up Campaign page.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Select an existing audience or create a new audience. If you select an existing audience, the targeting selections will be applied and you can make any changes needed for your current campaign.</p><ul><li>Click the <strong>Saved Audiences</strong> dropdown menu to choose an audience you built.</li><li>Click the <strong><li-icon type="linkedin-inbug-color-icon"></li-icon>Audiences</strong> dropdown menu to choose from a LinkedIn template.</li><li>Scroll down to <strong>Audiences</strong> and select from List upload, Predictive, Retargeting, Third party, or Other.</li><li>To remove all selections, scroll down to the bottom of the section and click <strong>Reset audience</strong>. This will reset any targeting selections.</li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Choose either <strong>Recent or permanent location</strong> or <strong>Permanent location</strong> from the <strong>Locations</strong> dropdown to select the desired locations for your audience.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Optional: Search for additional locations to include in your targeting audience by typing the location name you want to include in the search field. Select the checkbox next to the location you'd like to add. You can also remove locations by clicking the <strong>X</strong> next to the location name.<br> </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Optional: Exclude locations by clicking <strong>Exclude</strong> and selecting the region and/or countries you want to exclude from your campaign targeting.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Select the profile language of your audience. You can only select one profile language for your target audience.</p> </div> <div class="article-content-callout article-content-callout__background--warning article-content-callout--in-list" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>When you select English, your campaign will target all member accounts in the location your campaign is targeting, regardless of the language member accounts have selected on their profiles. Please note, this doesn’t apply to Sponsored Messaging. Learn more about our <a rel="" href="https://www.linkedin.com/help/lms/answer/a424655" target="_blank">targeting options for LinkedIn Ads</a>.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>In the Who is your target audience? section, click <strong>Narrow</strong> or the <li-icon type="pencil-icon"></li-icon> icon to specify audience segments or attributes you’d like included in your audience. Click <strong>Exclude</strong> to specify audience segments or attributes you’d like to exclude from your audience. Learn more about using <a rel="" href="https://www.linkedin.com/help/lms/answer/a420879/" target="_self">AND-OR targeting to build your audience</a>. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Select <strong>Audiences</strong> to access audience segments created from list uploads, predictive audiences, retargeting, third parties, or other. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Select <strong>Audience attributes</strong> to add targeting facets from categories such as company, demographics, education, job experience, and interests and traits. Keep in mind, adding attributes within the same targeting facet will expand your audience.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Optional: Select or clear the <strong>Enable Audience Expansion</strong> checkbox to enable or disable Audience Expansion. If you enable Audience Expansion, people with excluded attributes won’t be included in your audience. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Once you’ve built your audience, you can:</p><ul><li>Click <strong>View audience summary</strong> to review your audience. </li><li>Click<strong> Save audience </strong>to save the audience, so you can apply this audience criteria to other campaigns.</li></ul> </div> </li> </ol> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421660" target="_self">Save new Saved Audiences when creating a campaign</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a790264" target="_self">Save new Saved Audiences from your Audiences page</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423742" target="_self">Use LinkedIn audience templates to create a campaign audience</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a415858" target="_self">Create a Matched Audience from your Audiences page</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1634068" target="_self">Create LinkedIn predictive audiences for ad targeting</a><br> <br> </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more about Audiences page</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a782646" target="_self">Audiences page in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a788711" target="_self">Access insights about your audiences in Campaign Manager</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423332" target="_self">Understanding campaign settings in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424655" target="_blank">Targeting options for LinkedIn Ads</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423690" target="_blank">Target audience size best practices</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420879" target="_blank">Use AND-OR targeting to set up your LinkedIn Ads audience</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a417950" target="_blank">Best practices for LinkedIn Ads audience targeting</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420552" target="_self">LinkedIn Matched Audiences</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1631056" target="_self">LinkedIn predictive audiences</a><br> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a418929" target="_blank">Audience Expansion</a></li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-p0pov" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Targeting options for LinkedIn Ads </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-p0pov" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Choose targeting options from:</p><ul><li>Locations <br> </li><li>Audience attributes such as company, job experience, education, professional demographics, interests and traits<br> </li><li>Custom audiences you’ve created using Matched Audiences and predictive audiences</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Learn more about the options available to you in the sections below. </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a424655?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Targeting options for LinkedIn Ads”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-629ry" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn Matched Audiences </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-629ry" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. With Matched Audiences, you can:</p><ul><li>Upload a list of companies or contacts </li><li>Retarget member accounts that: <ul><li>Visited a page on your website </li><li>Engaged with your single image ad </li><li>Engaged with your document ad </li><li>Viewed your video ad </li><li>Opened or submitted your Lead Gen Form </li><li>Opened a conversation or clicked on any conversation ad call-to-action (CTA) </li><li>Engaged with your Company Page </li><li>Responded to your LinkedIn Event </li><li>Connected through Conversions API</li></ul></li><li>Integrate contacts from a third-party system</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420552?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-zijky" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Best practices for LinkedIn Ads audience targeting </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-zijky" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Learn tips for setting up your campaign’s target audience to drive results. The right target audience allows you to focus your campaign on the LinkedIn members most likely to take action on your ads. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p><ul><li>Explore our free, 45-minute learning course, <a rel="" href="https://training.marketing.linkedin.com/using-linkedins-ad-targeting" target="_blank">Using LinkedIn's Ad Targeting</a>.</li><li>Learn more from our <a rel="" href="https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/linkedin-targeting-playbook-v2.pdf" target="_blank">LinkedIn Targeting guide</a>.</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a417950?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Best practices for LinkedIn Ads audience targeting”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-zz8dp" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Retargeting with Matched Audiences </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-zz8dp" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Retargeting with Matched Audiences allows you to build audiences of LinkedIn member accounts that:</p><ul><li>Visited a page on your website </li><li>Engaged with a single image ad </li><li>Engaged with a document ad </li><li>Viewed a video ad </li><li>Opened or submitted a Lead Gen Form </li><li>Opened a conversation or clicked on any conversation ad call-to-action (CTA) </li><li>Engaged with your Company Page </li><li>Responded to your LinkedIn Event </li><li>Connected through Conversions API</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a427551?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Retargeting with Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-yedgr" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create a Matched Audience from your Audiences page in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-yedgr" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Matched Audiences allow you to create custom audiences that can be used in campaign targeting. You can create and save an audience from your Audiences page in Campaign Manager. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To create and save new Matched Audiences from your Audiences page: </p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Sign in to Campaign Manager. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.  </p> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a415858?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create a Matched Audience from your Audiences page in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a137134" 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